Author: Stephanie Carr

Six online advertising tactics set to rise

Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations.

And some new technologies which promise to bring us closer to our customer, arguably push us further away.

How is the ad tech landscape changing in 2016? And what tactics can we expect to boom?

As the year draws to a close, here’s some final advertiser inspiration to make those ad budgets work harder.

It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram.

Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos.