Stephanie Villegas-Ross

About Stephanie Villegas-Ross

The Google patent trap for rank-modifying spammers

At the moment there seems to be a patent story in the news every single week but the latest one from Google has caught the attention of a lot of people in the SEO industry.

We’re interested because it’s one that affects how quickly and accurately you can gauge search optimisation results.

This latest patent, which was approved this month, is on ‘Ranking Documents’ and relates specifically to the practice of search engines not altering ranking positions immediately after an on or offsite tweak  that merits such a change. .