Four ways IGO4 is overcoming structural marketing challenges
Budget insurance has a unique set of reputation issues. It’s because of the structure of the marketplace which creates certain practices that make budget insurance brokers look like the ‘Ryanair’ of insurance.
Most budget insurance is sold through comparison sites and for anyone who has been on these sites, the prominent providers are the ones who offer the lowest price for the best cover. So brokers like Igo4 have created insurance products especially for this situation.
So when a motorist has to have insurance because it’s a legal requirement, they will often just go for the cheapest product that keeps them from being pulled up by the police.
The catch with this huge emphasis on cost, is something has to ‘give’. In the case of budget insurers it is usually service and coverage levels.