Stephen Fair

About Stephen Fair

Do you want AmexSync?

Right now, for example, you can buy a $25 Amex gift card for $15 by Tweeting #BuyAmexGiftCard25. Then you check your Twitter mentions until you receive one from @AmexSync containing a confirmation hashtag.

Tweet this hashtag within 15 minutes to complete the purchase. They’ll now ship the item to your billing address free.

It’s just my opinion, but Amex needs to look up the definition of “seamless”.

Agency creds: they’re all as bad as each other

Decision-makers at companies you covet aren’t interested in dancing around the matter in hand. If you want a brief, ask for it. If you want to meet them to show them what you’ll do, ask for that.

Selling is about questions, not statements. It’s about being interested, not just interesting.

Okay, agency credentials aren’t all terrible, but I’ll stick my neck out: most of them are pretty bad. Worse than that, they look just like the other set of bad credentials that your prospect received.

Fix one of those and you can stand out. Fix both and you’ll get a higher response rate from your new business endeavours very quickly.