Stephen Waddington

About Stephen Waddington

Why China has a five-year lead in social media & ecommerce

Travelling in China gives a fresh perspective on the European and US internet markets.

What if a single social media platform integrated commerce, location, messaging, and social networking?

You’d need to combine Amazon for shopping, Facebook for branded communities and promotion, PayPal or online banking service to pay bills, and WhatsApp for messaging.

10 lessons from Mad Men on running an agency

The final series of Mad Men kicks off on AMC in the US on Sunday. 

The box set should be required watching for anyone that works in an agency. It’s packed with insight on creativity, talent, management, and life itself.

I’m looking forward to watching the final series of Mad Men, and here are some of my favourite lessons from the previous six series.