High bounce rates are making an unwelcome return – so what’s happening and what can you do about it?
There’s no doubt about it; high bounce rates are back – and back with a vengeance. But this time with new underlying causes that retailers are just beginning to understand and starting to tackle.
Delivering a step-change in mobile revenue isn’t easy, but a clear understanding of your user journey gives you a head start.
The key? Break the journey down into meaningful micro-conversions, then benchmark these to prioritise and unlock the biggest opportunities.
With conversion on mobile much lower then desktop, improving it is a priority for retailers.
How does your mobile conversion measure up?
What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren’t yet useful or simple enough to engage customers.
Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.
It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion – but should we take this much-vaunted link at face value?