Sue Benson is MD at The Behaviours Agency. She has worked in and around retail for 20 years, starting at the coal face at M&S. At McCann Erickson she led retail projects for Magnet, Clarks, Sainsbury’s Bank, Office World and Sony Card. She founded The Behaviours Agency with her business partner to bring brands, retailers and shoppers closer together to create action. A brand and business strategist at heart she’s in her element on the shop floor and is a huge advocate of the role of colleagues in the shopper experience.
When buying a new car, a new phone, a new mattress, most of us can’t claim to be experts. Navigating countless features and benefits tests our patience and analytical prowess; we’re lay people and choosing is tough.