Tameka Kee

About Tameka Kee

Will publishers crack the iPad code in 2011?

iPad

Remember the fanfare when Wired launched its first iPad app, and the frenzy that ensued once Conde Nast announced it had been downloaded over 100,000 times? 

Publishers need to swallow the fact that Wired’s success was an anomaly, and it isn’t likely to be repeated unless the current app development and pricing strategies change dramatically.

The proof? According to stats from the Audit Bureau of Circulation (ABC), iPad app sales for the top publishers, including Wired, declined over the course of 2010.