Teresa Sperti

About Teresa Sperti

Australian marketers should make mobile their New Year’s resolution

In the next five years, Experian predicts more than 50% of marketing budgets will be associated with mobile, as above-the-line channels continue to become more interactive and engaging – but it’s a far cry from where Australian marketers are today.

A recent study conducted by the CMO council and Adobe found only 41% of Australian marketers are spending 25+% of their marketing budgets on digital activity as a whole – and there is little doubt in my mind that mobile investment is barely more than a blip.

With consumer consumption of mobile internet growing at a rapid rate, Australian brands can no longer ignore the importance of mobile as a key channel within the marketing mix.