Tina Whitfield

About Tina Whitfield

CTIA Wireless – a must for all mobile marketers

Every year at the Cellular Telecommunications Industry Association Wireless show, far too many first time attendees confess they had not prepared for the event because they didn’t know what to expect. Thus, they waste a lot of time and money coming to the show and not getting out of the experience what they see their competitors achieving.

What do consumers want in a mobile phone experience?

Multiple PhonesWhen Qualcomm launched a device to accompany its mobile television programming, it was FLO TV Personal Television, “a 3.5-inch touch screen allows users to surf through channels with the swipe of a finger.”

This was because:

  • Consumers want to swipe their fingers.
  • Consumers want a touch screen.

Augmented Reality – Impact measurement when Ad Networks have no access

What’s in place to measure advertising within mobile augmented reality applications?

When it comes to print advertising, audit circulation bureaus provide the best verification of frequency and reach for broadcasting ads to a targeted audience. TV has Nielsen ratings and other vendors approved by large advertisers to measure frequency and reach. On-line digital advertising vendors provide data about ads rather than published content. Thus they have the ability to measure ad engagement, not just published content engagement like a TV show or a magazine.