You would not knowingly ignore 80% of the online market in the UK, would you?
Yet many websites, generally designed by younger people, forget that older consumers may not share their abilities or tastes. So their websites probably don’t work as well as they should for the growing army of silver surfers.
However, designing to cater for the aging population is not always straightforward. Last year, Econsultancy’s David Moth spelt out six sensible tips ranging from increasing the font size to avoiding major navigation changes.
As a senior facing yet another birthday (is it really a year since the last one?) I have six more tips to help younger designers appeal to that increasingly wealthy post-kids generation with time and money on its hands.