Why site optimisation is necessary before, during and after site redesigns
Say the words ‘site re-design’ and if you listen really, really hard you can probably hear a collective shudder from IT and marketing teams around the world.
Anyone who has ever been involved in a site re-design will know it’s a huge project and requires coordination of a number of parties involved.
With resources constantly under pressure, testing can often be forgotten. However, this can actually cause more problems in the long run!