Trisha Brandon

About Trisha Brandon

A recipe for shareable content

As a digital marketer, you’re doing all the right things for your brand, including investing in content marketing, right? Of course you are.

And the difference between brands that are doing content marketing well and those who do it brilliantly boils down to one question: is your content being shared, commented on and discussed?

And apologies for the tired old phrase, but has content you’ve produced gone viral?

At Wednesday’s Festival of Marketing, the CMA explored the issue during a session on shareable content: how to make your content travel further.

I was joined on the stage by Kim Townend, formerly of Gov.UK, and Bob Fear from Virgin to discuss the recipe for share-worthy content.

Five steps for creating phenomenal content

We’re all publishers now, aren’t we? The barriers to enter the publishing game are low and Google’s given its public seal of approval to decent content (thanks Panda).

As someone passionate about content, this seems like a good thing, having content be more valued and recognised for the brand awareness, visibility and engagement it can bring.

But here’s the thing – just because we can all be publishers doesn’t mean we should be. How can you tell if you should jump into the game? And how can you ensure your content is right for your customers and your brand?

Here are five steps to help you figure out the right strategy.