As a digital marketer, you’re doing all the right things for your brand, including investing in content marketing, right? Of course you are.
And the difference between brands that are doing content marketing well and those who do it brilliantly boils down to one question: is your content being shared, commented on and discussed?
And apologies for the tired old phrase, but has content you’ve produced gone viral?
At Wednesday’s Festival of Marketing, the CMA explored the issue during a session on shareable content: how to make your content travel further.
I was joined on the stage by Kim Townend, formerly of Gov.UK, and Bob Fear from Virgin to discuss the recipe for share-worthy content.