A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
The car manufacturer partnered with OneFifty Consultancy for an influencer marketing and CRM-focused campaign which moved its target family audience through a customer content journey.
The automotive brand worked with eightandfour on a macro influencer strategy which used emotive, aspirational content to increase website traffic by 70% throughout Europe
The car manufacturer partnered with Team5pm for a content and social campaign that boosted brand awareness by 231%
33seconds agency used online viewers’ comments to create buzz about the vehicle and generated 1,000 reservations to purchase in one month
LeasePlan UK worked with Bottle to overcome consumer and trade adoption barriers to electric cars, to increase engagement and drive organic traffic
The auto manufacturer partnered with Seznam Brand Studio to increase brand awareness and engagement around the Euro 2020 tournament
The car brand partnered with BBH to replicate the desirability of its offline experience online, in a more immersive yet efficient digital experience. This case study was shortlisted in the Marketing Week Awards.
The ecommerce site partnered with Circus for a paid search approach which reduced waste then drove growth via a more flexible Return On Advertising Investment strategy.
Digital agency Evoluted’s challenger brand drove rapid growth through innovative use of the DVLA database and customised recommendations.
The car manufacturer worked with digital agency Candyspace to transform its online customer experience, leading to higher levels of engagement and lead conversion.
The new site aimed to make the process of buying a new car fun, and reduced the time taken to advertise a car online from two days to 15 minutes.
Toyota Europe works with The&Partnership to build a platform that can tailor ads in real time based on audience preferences, leading to a 19% YoY increase in consideration for the AYGO car.
This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
When we think of digital transformation within the automotive industry, we tend to consider it in terms of the omni-channel buying experience – making it easier to buy a car online and at the dealership.
But what about cars themselves becoming digital, and crucially, transactional platforms? In recent months, we have started to see vehicle commerce further emerge, with both automotive and finance companies making investments in the space.
We’ve all heard about how the internet is being inundated with more content than ever before.
Talking about cars is not really my thing. Parking, on the other hand, I find strangely fascinating.
In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally.
Automotive marketing campaigns have come a long way from winding roads and glamorous locations.
