In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]
How coronavirus is impacting sales & marketing in the automotive industry
This year the automotive industry saw its worst March for decades, as it struggled to cope with the impact of the coronavirus pandemic.
Here’s a look at how the situation unfolded, and how automotive brands are responding.
1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]
1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]
ŠKODA’s Digital Assistant app, developed by Somo, removes friction points in the sales process, achieving customer satisfaction scores of 4.94 out of 5.
Toyota Europe works with The&Partnership to build a platform that can tailor ads in real time based on audience preferences, leading to a 19% YoY increase in consideration for the AYGO car.
Windscreen repair and replacement brand Vetrocar boosted online quotes and increased brand popularity by 10% by transforming its online presence, publishing car-focused content on social and running omnichannel ads.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Working with influencers Mother Pukka and Father of Daughters, Renault receives about 1.9m engagements with #BehindCarDoors campaign, which positions the Scénic as the ultimate family car.
Using Marin Social’s split testing functionality, Jeep was able to scale up its Facebook activity.
Statistics on the automotive industry – explore the ISD
Browse, save and export a range of statistics about the automotive industry via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.