The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
Automotive brands and dealerships alike are using conversational AI across a variety of channels, from Facebook Messenger and WhatsApp to their websites and even within cars. We take a look at some stand-out examples.
The Danish company worked with Digital Trails to launch the Co-Driver in the Italian market, combining organic content from micro-influencers with paid partnerships with macro-influencers. OOONO | Digital Trails
The car manufacturer partnered with Seznam Brand Studio to build positive brand associations via a podcast featuring family-centred fairy tales, expressly linked to the Austral model. Renault | Seznam Brand Studio
The automotive company enabled consumers to book within the digital advert creative without being redirected elsewhere This campaign was shortlisted in the 2023 Marketing Week Awards
The car maker worked with Havas Ireland to map communications to the customer journey
The carmaker worked with Candyspace to boost its UK website’s conversion rate
The online automotive marketplace worked with Reddico to research and create relevant, informative on-site content to improve the user experience and drive backlinks
The car brand worked with web portal, news and TV owner Seznam.cz to amplify its sponsorship of the Czech football team
The DTC ecommerce site worked with Herd to differentiate its products and brand in a competitive marketplace
The automotive brand partnered with Accenture Song for a digital treasure hunt which incentivised consumers to explore natural beauty spots in the UK This campaign was shortlisted in the Marketing Week Awards 2022.
The car manufacturer partnered with OneFifty Consultancy for an influencer marketing and CRM-focused campaign which moved its target family audience through a customer content journey.
The car manufacturer partnered with Team5pm for a content and social campaign that boosted brand awareness by 231%
33seconds agency used online viewers’ comments to create buzz about the vehicle and generated 1,000 reservations to purchase in one month
The evidence points to offline touchpoints having a clear and valued role in the automotive customer journey, and many OEMs have struggled with a fixed-price agency model in pursuit of D2C sales.
Stuart Hodge is SVP Automotive at Poppins, a digital creative agency with a focus on the automotive sector. Hodge was previously CEO and Founder at specialist automotive and change management agency Y2Change, which was acquired by Poppins in January. He spoke to Econsultancy about the challenges of working in a sector that “moves faster than […]
Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
This strategic approach balances customer and brand goals, considering every email as a service-oriented message, even when the ultimate goal is to sell.
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
This report looks at the fundamentals of ecommerce and discusses how businesses can prime their ecommerce strategy and operations with technology, resourcing and analysis.
This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
