1. Introduction ‘Content shock’ is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
B2B marketing and commerce trends in 2021: what do the experts predict?
What do the experts foresee in 2021 in B2B marketing and commerce? We asked former RS Components CDO Guy Magrath, as well as Econsultancy author and agency new biz expert Ben Potter, and our own marketing manager, Thea Luca.
How digital is shaping customer experiences in B2B
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, here’s how digital technologies are transforming the customer experience in B2B.
1. Foreword by AdRoll Account-based marketing is a combination of people, processes and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. This guide will provide practical, actionable advice and tips on […]
Account-based marketing (ABM) is getting a lot of interest from marketers in B2B as a strategy that radically upends and refocuses the way that businesses approach marketing outreach.
Account-based marketing (ABM) is a hot term as of late, with B2B marketers seeing it as somewhat of a panacea given the amount of noise in the market – particularly within the battleground of the inbox.
Farming startup Hectare Agritech works with agency Octopus Group to build a cattle ‘dating app’, boosting traffic to its SellMyLivestock platform and earning international news coverage.
Earth-i, a provider of high-resolution satellite data and analytics, works with agency Octopus Group to drive brand awareness and leads among its key buyers, national mapping agency executives.
NIIT Technologies’ ‘Innovating easy’ campaign elevates perception of the brand from supplier to innovation partner, resulting in new opportunities, contacts and a generated pipeline of £3m.
1. Introduction Social media has grown exponentially. In January 2020, there were 3.80 billion social media users, with this number increasing by more than 9% (with 321 million new users) since January 2019. But the term is misleading: social media has become as important for business as it has for social interaction, reflecting the changing […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
Ben Potter argues that although many agencies have become more efficient during the pandemic, there are still those that must sharpen their positioning to prevent common mistakes in pitching.
Improved tech platforms give conferences and events the opportunity to reshape networking into something more productive.
Seismic is a sales and marketing enablement platform, named as one of Forbes’ top 100 cloud companies in 2020. We recently caught up with Head of Marketing EMEA Winnie Palmer to find out more about her role. Palmer chats about the importance of an integrated ‘go to market’ strategy, and how Covid has impacted the B2B market.
Everything changed last year, and the need for digital commerce was immediate. Many in the B2B world scrambled to build digital commerce processes and experiences to support evolving customer demands and revenue requirements. It wasn’t pretty. Manufacturers were significantly affected by the rapid pivot toward digital channels. Before the pandemic, fewer than 40% of manufacturers, […]
Today’s ‘Day in the Life’ features Jenny Sagström, CEO and Founder of B2B creative agency, Sköna Advertising. Here’s what Jenny had to say about working life during the pandemic.
Digital transformation in B2B continued apace in 2020. By the way, if you’re after a great B2B case study, Econsultancy published a piece back in September by Guy Magrath, former CDO at Electrocomponents plc, about the digital transformation of RS Components. But what do the experts foresee in 2021 in B2B marketing and commerce? We […]
Find B2B marketing trends - explore the ISD
Browse, save and export B2B marketing statistics and charts via the Internet Statistics Database, updated to reflect the latest findings from the UK and around the world.