This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.
Webinar: B2B Digital Transformation
By 2025, it is forecast that 80% of B2B sales interactions between suppliers and buyers will be via digital channels. With the global B2B ecommerce market forecast to grow to $18.57tn by the end of 2026, huge opportunities exist for companies to digitally serve B2B customers.
Spryker’s Alex Graf on successful B2B marketplaces: the common denominator is speed of adaption
How much opportunity is there for marketplaces in B2B, how can the model be successful, and what does the future holds for B2B commerce.
In a recent webinar, Econsultancy editor Ben Davis spoke with Alex Graf, co-founder and co-CEO of Spryker – a digital commerce platform-as-a-service solution.
Stelrad partnered with Absolute Digital to optimise its SEO, PPC and digital PR activity through ongoing analysis
FDM Group partnered with Semetrical to improve its online visibility and bolster its sales pipeline more cost effectively across eight markets.
HTG worked with Articulate Marketing to overhaul its website, providing a more engaging, differentiated and streamlined user experience, which improved engagement and conversions
Moneypenny used automation to optimise its keyword and bidding strategy at scale, leading to savings despite rising PPC costs
Using LinkedIn, Bottomline partnered with psLondon to educate audiences that experiencing fraud need not be part of ‘the cost of doing business’.
OnPath Testing partnered with Articulate Marketing to optimise its website for search and conversion
Signify worked with BlueConic to create a single customer view and deliver more personalised customer experiences at scale
Trivium Packaging partnered with This is Embrace to optimise its website for SEO and drove a 231% traffic uplift from its online B2B audience
Be the Business worked with Third City to generate five times more members by engaging them with snackable, relevant and topical content
ROCKWOOL worked with True to differentiate its brand by showcasing its heritage and products USPs in a light-hearted way
Anglo American partnered with the tree agency to increase positive brand sentiment by 54%
Beyond Encryption worked with Articulate Marketing to create a more personalised user experience
Andrea Carter is Senior Director of Marketing EMEA at Sophos, a cybersecurity-as-a-service company. I recently caught up with Andrea to find out more about her role. She talks trends in B2B marketing, the alignment between sales and marketing, and lessons from the pandemic. Tell us about your role – what does a typical day look […]
“We’re entering a third era of customer experience,” argued Glyn Britton, Bionic’s Chief Customer Officer, at Econsultancy Live last week. Britton believes this is the case because – despite CX leaders being three times more likely to outperform their sector than mainstream competitors, according to Econsultancy research – “there are some really fundamental customer needs […]
Chris Barnes, head of experience at Omobono, shares his three steps to success when it comes to creating a better B2B digital experience.
How digital is shaping customer experiences in B2B
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, here’s how digital technologies are transforming the customer experience in B2B.
1. Foreword by AdRoll Account-based marketing is a combination of people, processes and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. This guide will provide practical, actionable advice and tips on […]
Account-based marketing (ABM) is getting a lot of interest from marketers in B2B as a strategy that radically upends and refocuses the way that businesses approach marketing outreach.
Account-based marketing (ABM) is a hot term as of late, with B2B marketers seeing it as somewhat of a panacea given the amount of noise in the market – particularly within the battleground of the inbox.
Find B2B marketing trends - explore the ISD
Browse, save and export B2B marketing statistics and charts via the Internet Statistics Database, updated to reflect the latest findings from the UK and around the world.