This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.
Spryker’s Alex Graf on successful B2B marketplaces: the common denominator is speed of adaption
How much opportunity is there for marketplaces in B2B, how can the model be successful, and what does the future holds for B2B commerce.
In a recent webinar, Econsultancy editor Ben Davis spoke with Alex Graf, co-founder and co-CEO of Spryker – a digital commerce platform-as-a-service solution.
1. Foreword by AdRoll Account-based marketing is a combination of people, processes and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. This guide will provide practical, actionable advice and tips on […]
Account-based marketing (ABM) is getting a lot of interest from marketers in B2B as a strategy that radically upends and refocuses the way that businesses approach marketing outreach.
Account-based marketing (ABM) is a hot term as of late, with B2B marketers seeing it as somewhat of a panacea given the amount of noise in the market – particularly within the battleground of the inbox.
Ecommerce is growing rapidly in B2B, but what’s the right model for customers as well as colleagues in sales and across the business?
The rapid digitisation brought on by the Covid-19 pandemic has forced a sea change in how sales, and particularly B2B sales, are conducted. Once a discipline that revolved around face-to-face meetings, trade shows and personal connections, sales teams during Covid-19 have needed to adapt to a new world of online touchpoints and virtual meetings – […]
Marketing operations, or MOPS, is all about planning, process and measurement. It goes beyond project management to encompass the people, processes, technology, and data that powers a business’s overall marketing strategy. Ultimately, MOPS should make businesses more efficient and able to adapt quickly to change. Indeed, Adobe’s 2021 Digital Trends report found that B2B organisations with […]
How much opportunity is there for marketplaces in B2B, how can the model be successful, and what does the future hold for B2B commerce? In a recent webinar, Econsultancy editor Ben Davis spoke with Alex Graf, co-founder and co-CEO of Spryker – a digital commerce platform-as-a-service solution. Customers now think ‘platform first’ Alzura and Mano […]
Ben Potter argues that although many agencies have become more efficient during the pandemic, there are still those that must sharpen their positioning to prevent common mistakes in pitching.
Improved tech platforms give conferences and events the opportunity to reshape networking into something more productive.
Seismic is a sales and marketing enablement platform, named as one of Forbes’ top 100 cloud companies in 2020. We recently caught up with Head of Marketing EMEA Winnie Palmer to find out more about her role. Palmer chats about the importance of an integrated ‘go to market’ strategy, and how Covid has impacted the B2B market.
Everything changed last year, and the need for digital commerce was immediate. Many in the B2B world scrambled to build digital commerce processes and experiences to support evolving customer demands and revenue requirements. It wasn’t pretty. Manufacturers were significantly affected by the rapid pivot toward digital channels. Before the pandemic, fewer than 40% of manufacturers, […]
Today’s ‘Day in the Life’ features Jenny Sagström, CEO and Founder of B2B creative agency, Sköna Advertising. Here’s what Jenny had to say about working life during the pandemic.
Digital transformation in B2B continued apace in 2020. By the way, if you’re after a great B2B case study, Econsultancy published a piece back in September by Guy Magrath, former CDO at Electrocomponents plc, about the digital transformation of RS Components. But what do the experts foresee in 2021 in B2B marketing and commerce? We […]
The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top three priority (PWC, Aug ’20). Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the recent digital transformation of Electrocomponents, the impacts of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.
Farming startup Hectare Agritech works with agency Octopus Group to build a cattle ‘dating app’, boosting traffic to its SellMyLivestock platform and earning international news coverage.
Earth-i, a provider of high-resolution satellite data and analytics, works with agency Octopus Group to drive brand awareness and leads among its key buyers, national mapping agency executives.
NIIT Technologies’ ‘Innovating easy’ campaign elevates perception of the brand from supplier to innovation partner, resulting in new opportunities, contacts and a generated pipeline of £3m.
Find B2B marketing trends - explore the ISD
Browse, save and export B2B marketing statistics and charts via the Internet Statistics Database, updated to reflect the latest findings from the UK and around the world.