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Latest Research, Trends and Best Practice

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

Customer Journey Mapping Canvas

B2B Customer Journey Mapping Canvas

This handy template was created to help marketers ensure they match the right content with the right stage of the customer journey – including the post-purchase journey. It draws on key questions such as:

  • What activities does the customer do in their day-to-day work?
  • What pains do they experience?
  • What actions do you need to take to nudge them along the customer journey?
  • What formats or content types might they want?

Editor’s Picks

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B2B Digital Transformation

1. Executive Summary Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, turning your company into a top-quartile B2B digital player can increase revenue by 3.5%.[1] Rising expectations from customers and prospects is also driving digital transformation as B2B buyers increasingly expect the […]

Looking for B2B statistics and market data?

Browse, save and export the hundreds of B2B statistics and charts collated in Econsultancy’s new and improved Internet Statistics Database. Constantly updated to reflect the latest findings.

From the Blog


Three steps to B2B customer experience management

When it comes to customer experience, expectations are at an all-time high. With the arrival – and subsequent success – of big players like Spotify, Uber and Airbnb, businesses around the world are racing to match the speed, dynamism and customer-centricity of these digital giants.

B2B performance benchmarks

Performance Benchmarks

Search and compare against hundreds of B2B and B2C performance metrics, from site search engagement and conversion rate to email open rate, with Econsultancy’s Performance Benchmarks tool.

Training Courses and Online Learning

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