B2B

The latest B2B best practice, trends, market data, news, case studies, training and more

B2B Content Marketing Best Practice Guide

This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.

Overcoming B2B Digital Marketing Challenges Best Practice Guide

Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]

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Internet Statistics Compendium: B2B

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

B2B Digital Transformation

B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.

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Webinar: B2B Digital Transformation

By 2025, it is forecast that 80% of B2B sales interactions between suppliers and buyers will be via digital channels.  With the global B2B ecommerce market forecast to grow to $18.57tn by the end of 2026, huge opportunities exist for companies to digitally serve B2B customers.

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Spryker’s Alex Graf on successful B2B marketplaces: the common denominator is speed of adaption

How much opportunity is there for marketplaces in B2B, how can the model be successful, and what does the future holds for B2B commerce.

In a recent webinar, Econsultancy editor Ben Davis spoke with Alex Graf, co-founder and co-CEO of Spryker – a digital commerce platform-as-a-service solution.

Case Studies

Articles

Glyn Britton

Bionic’s third age of CX: hybridising digital and world-class human service

“We’re entering a third era of customer experience,” argued Glyn Britton, Bionic’s Chief Customer Officer, at Econsultancy Live last week. Britton believes this is the case because – despite CX leaders being three times more likely to outperform their sector than mainstream competitors, according to Econsultancy research – “there are some really fundamental customer needs […]

How digital is shaping customer experiences in B2B

 ‌ From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, here’s how digital technologies are transforming the customer experience in B2B.

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B2B - Econsultancy's Internet Statistics Database

Find B2B marketing trends - explore the ISD

Browse, save and export B2B marketing statistics and charts via the Internet Statistics Database, updated to reflect the latest findings from the UK and around the world.

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