The latest B2B best practice, trends, market data, news, case studies, training and more

Customer Journey Mapping Canvas

B2B Customer Journey Mapping Canvas

This handy template was created to help marketers ensure they match the right content with the right stage of the customer journey – including the post-purchase journey. It draws on key questions such as:

  • What activities does the customer do in their day-to-day work?
  • What pains do they experience?
  • What actions do you need to take to nudge them along the customer journey?
  • What formats or content types might they want?

Editor’s Picks

leaves changing colour

B2B Digital Transformation

1. Executive Summary Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, turning your company into a top-quartile B2B digital player can increase revenue by 3.5%.[1] Rising expectations from customers and prospects is also driving digital transformation as B2B buyers increasingly expect the […]

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Browse, save and export the hundreds of B2B statistics and charts collated in Econsultancy’s new and improved Internet Statistics Database. Constantly updated to reflect the latest findings.

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B2B performance benchmarks

Performance Benchmarks

Search and compare against hundreds of B2B and B2C performance metrics, from site search engagement and conversion rate to email open rate, with Econsultancy’s Performance Benchmarks tool.

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