B2B

The latest B2B best practice, trends, market data, news, case studies, training and more

20% of B2B organisations say 'optimising the customer experience' is the most exciting opportunity in 2019

Discover the digital-related trends that are driving marketing and customer experience strategies, in the 2019 Digital Trends report, published by Econsultancy in association with Adobe.

Based on a global survey of nearly 13,000 industry professionals working for both brands and agencies, it focuses on what companies are prioritising and what they regard as the greatest challenges.

Read the report

Latest Research, Trends and Best Practice

B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]

Overcoming B2B Digital Marketing Challenges Best Practice Guide

Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]

B2B Social Media Best Practice Guide

1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]

Customer Journey Mapping Canvas

B2B Customer Journey Mapping Canvas

This handy template was created to help marketers ensure they match the right content with the right stage of the customer journey – including the post-purchase journey. It draws on key questions such as:

  • What activities does the customer do in their day-to-day work?
  • What pains do they experience?
  • What actions do you need to take to nudge them along the customer journey?
  • What formats or content types might they want?

Editor’s Picks

B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]

leaves changing colour

B2B Digital Transformation

1. Executive Summary Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, turning your company into a top-quartile B2B digital player can increase revenue by 3.5%.[1] Rising expectations from customers and prospects is also driving digital transformation as B2B buyers increasingly expect the […]

Looking for B2B statistics and market data?

Browse, save and export the hundreds of B2B statistics and charts collated in Econsultancy’s new and improved Internet Statistics Database. Constantly updated to reflect the latest findings.

From the Blog

Performance Benchmarks

Search and compare against hundreds of B2B and B2C performance metrics, from site search engagement and conversion rate to email open rate, with Econsultancy’s Performance Benchmarks tool.

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