This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.
Webinar: B2B Digital Transformation
By 2025, it is forecast that 80% of B2B sales interactions between suppliers and buyers will be via digital channels. With the global B2B ecommerce market forecast to grow to $18.57tn by the end of 2026, huge opportunities exist for companies to digitally serve B2B customers.
Spryker’s Alex Graf on successful B2B marketplaces: the common denominator is speed of adaption
How much opportunity is there for marketplaces in B2B, how can the model be successful, and what does the future holds for B2B commerce.
In a recent webinar, Econsultancy editor Ben Davis spoke with Alex Graf, co-founder and co-CEO of Spryker – a digital commerce platform-as-a-service solution.
CEIC partnered with Impression to optimise its web pages and increased traffic by 78.45%
LeasePlan UK worked with Bottle to overcome consumer and trade adoption barriers to electric cars, to increase engagement and drive organic traffic
Razorpay used Mailmodo to optimise its online rating, product awareness and lead generation emails
Medicalwear worked with Five Elements Digital to deliver a 690% organic traffic uplift despite a modest budget
Saxo Bank partnered with MediaGroup Worldwide for a site optimisation and link-building campaign which increased rankings and visibility
Link Japan Careers worked with The SEO Works to optimise its content, metadata and link building.
Just Drive Media, VMware Tanzu’s agency of record, created a LinkedIn Live panel series that highlighted the brand’s commitment to DEI, boosting organic engagement and positive sentiment
Splunk partnered with Just Global to boost engagement and conversions by targeting prospects with relevant content according to their stage in the buyer journey
Australian biotechnology company partnered with Rocket to increase the visibility of its products to its lab technician audience.
Semetrical used SEO tools to design and optimise pages, to reduce the authoring platform brand’s reliance on just one lead generation post.
TIMOCOM worked with Peak Ace for a pan-European paid search campaign whose granular, localised and ongoing optimisation approach increased sales leads at less cost.
GoCardless partnered with Nelson Bostock for an ‘Awkward Money’ campaign which achieved 72% share of voice against competitors.
“We’re entering a third era of customer experience,” argued Glyn Britton, Bionic’s Chief Customer Officer, at Econsultancy Live last week. Britton believes this is the case because – despite CX leaders being three times more likely to outperform their sector than mainstream competitors, according to Econsultancy research – “there are some really fundamental customer needs […]
Chris Barnes, head of experience at Omobono, shares his three steps to success when it comes to creating a better B2B digital experience.
How digital is shaping customer experiences in B2B
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, here’s how digital technologies are transforming the customer experience in B2B.
1. Foreword by AdRoll Account-based marketing is a combination of people, processes and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. This guide will provide practical, actionable advice and tips on […]
Account-based marketing (ABM) is getting a lot of interest from marketers in B2B as a strategy that radically upends and refocuses the way that businesses approach marketing outreach.
Account-based marketing (ABM) is a hot term as of late, with B2B marketers seeing it as somewhat of a panacea given the amount of noise in the market – particularly within the battleground of the inbox.
Find B2B marketing trends - explore the ISD
Browse, save and export B2B marketing statistics and charts via the Internet Statistics Database, updated to reflect the latest findings from the UK and around the world.