From the Blog
Econsultancy recently surveyed over 500 marketers across the Asia-Pacific region for its report, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento.
In B2B selling, the customer experience will always be king.
According to Econsultancy’s 2018 Digital Intelligence Briefing, 75% of marketing teams are highly concerned with optimizing the customer journey, but less than 25% of businesses are satisfied with their current conversion rates.
So, where is the discrepancy here? If creating a positive CX is a top goal, and a better experience is directly linked to conversions, then why are most B2B companies not experiencing fantastic rates?
Econsultancy regularly goes ‘out into the field’ and hears what is on brand marketers’ minds.
Account based advertising can allow companies to win business from the companies they want to work with – faster – by increasing relevance and awareness.
You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Engineer or any other website that supports advertising.
Simply creating content then using social media and search to drive buyers to your site is no longer sufficient. Account based advertising can give you the edge you need – and there are four factors powering an increase in adoption of this strategy.
Digital Shift Webinar
Keep track of the key developments in digital technology and marketing.
Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.
Next Digital Shift: October 18th, 2018.