The BBC and Sky are dominating the nascent market for mobile video and TV services in the UK, according to a study by audience measurement group Telephia.
The research, which tracked mobile content consumption at the channel, website and content title level, found the most popular services among mobile TV and video users were BBC1 (33%) and Sky Sports (29%).
The BBC also secured the top spot in the mobile internet space, with 28% of mobile web users visiting the site, while Sky Sports was again second with 23%.
Although the study found only 3% of UK mobile subscribers watch TV or video on their phones, Telephia’s European MD Reza Chady said it showed that the BBC and Sky’s mobile strategies were working.
“Consumers are tapping into three screens — television, PC and mobile phone — for their news and entertainment. Broadcasters must develop an integrated strategy across the three screens to reach, maintain and expand their audience.”
The group also found that while there is an even split between genders in UK mobile subscriptions, both mobile TV and internet users are more likely to be men. Seventy percent of the mobile TV and video market is male, while men comprise 64% of the mobile internet audience.
See Telephia’s site for the top ten services in each sector.