BBC, ITV and Channel 4 are in talks about partnering to launch an on-demand broadband TV service, according to The Guardian.

A source told the paper that the new service would “do for broadband what Freeview did for digital television”. It has been dubbed ‘Project Kangaroo’.

All three broadcasters currently have, or are due to release, on-demand broadband offerings. The BBC will release its iPlayer later this year, Channel 4 has already launched 4OD, while ITV launched the first part of its on-demand service this week.

The new broadband service would combine programming from all three broadcasters, so that users could download the TV they want from the same place.

It is expected to deliver its video to users’s PCs, but the ultimate aim would be to deliver it direct to peoples’ TVs through freeview boxes, putting it in competition with BT Vision, Sky and Virgin Media.

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