The BBC is set to move into the web TV market, after the BBC Trust gave its backing to the corporation’s on demand plans, despite opposition from Ofcom.

Viewers will be able to watch programmes online or download them to a home computer up to a week after they are broadcast, through the BBC’s iPlayer application.

The BBC has made some concessions to Ofcom, and will now only allow users to store downloaded programmes for 30 days, rather than the 13 weeks that was planned originally, due to concerns that this would harm the BBC’s commercial rivals.

With BBC content soon to be available free of charge, this could be a challenge to the On Demand service recently launched by Channel 4, which charges 99p upwards for downloads of TV shows and movies.

ITV also plans to launch a free, ad-supported service in April this year, while the BBC’s on demand service is expected to be live by the summer.

It’s hotting up out there, people.