Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London.
This week we have another agency head profiled as part of our ‘Day in the life’ feature.
It’s a fascinating roundup of digital marketing stats this week, featuring just how much extra money data literate companies make, and how many paid brand collaborations are disclosed by influencers on social media.
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
Dan Reed is head of digital capabilities at Barclaycard Business. At the Festival of Marketing day one, he gave an impassioned talk about how his team has made digital performance and engagement a priority, in the process transforming their skillsets and meeting user needs.
On day one of the Festival of Marketing 2018, Louise Kristensen, Digital Commerce Director EMEA for GSK Consumer Healthcare, gave us an excellent overview of the company’s ongoing digital transformation.
Jade Price, Insights Manager Europe at IHG, is one of the most fascinating speakers that will be presenting at 2018’s Festival of Marketing.
Daniel Gilbert, CEO at Brainlabs, has been a valued contributor to Econsultancy for a few years (writing about topics such as biddable media strategy, modern marketing and GDPR).
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk.
Roll up, roll up, get your digital marketing stats.
From attitudes to AI and bot-led customer service, to the top brands in China, we’ve got some great stats to look at from the last month in Asia Pacific.
Tim Webster is chief strategic officer (CSO) at programmatic specialist Exchange Lab.