A day in the life of… head of media at Ebiquity
After more than 10 years in agency-land and time as an independent consultant, Martin Vinter is now head of UK Media Practice at Ebiquity, a marketing and media consultancy.
Ben Davis
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A day in the life of… a chief strategy officer (CSO) at an agency
Andrew Smith is chief strategy officer at customer-centric agency, Partners Andrew Aldridge.
A day in the life of… director of analytics at an independent ad server
Our latest ‘day in the life’ is spent with Peter Falcone, EMEA director of analytics at Flashtalking, a data activation platform and open ad stack.
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30 brands with excellent social media strategies
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands.
A day in the life of… a robot test director
We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.
A day in the life of… head of EMEA marketing at Dropbox
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
A rough guide to creating a data-led culture
There are two sides to creating a data-led culture.
A day in the life of… EMEA VP Marketing at Adobe
Bridget Perry is Vice President Marketing, Adobe EMEA.
A day in the life of… head of data at an influencer marketing agency
Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency.
The best APAC digital marketing stats from October 2018
It’s a relatively brief roundup of Asia-Pacific digital marketing stats this month, but containing plenty of fascinating insight into smartphone usage in the region, from China to India to Southeast Asia.
The week in digital transformation: telco culture & funding problems at Whitehall
Regular DT-roundup author Rebecca Sentance has earned a break, so today I’m bringing you a slightly terse collection of the digital transformation stories that have caught my eye this week.
A day in the life of… co-leader of Mindshare Purpose
Rob McFaul is client director at Mindshare and co-leader of Mindshare Purpose.