The year is coming to a close, with continued unease about data collection and targeting, heaps of sentiment we call ‘brand purpose’, confusion about real-time bidding and EU regulation, a feeling in some quarters of ’emperor’s new clothes’ about personalisation and customer experience, and that’s just the good news!
Asad Dhunna is Founder at The Unmistakables, producing award-winning culture and communications made by minorities. We caught up with him to hear about what it takes to start your own thing… Please describe your job: What do you do? I run The Unmistakables, a cultural consultancy made up of minorities. We work with organisations who […]
If you do any reading online, you’ll find articles that discuss “unlocking the potential” of smart packaging. Other articles tell you to “get ready”.
Okay, the headline may be broad-brush.
Neil Perkin is one of Econsultancy’s most experienced and thought leading consultants. Having just written his second book, Agile Transformation: Structures, Processes and Mindsets for the Digital Age, we caught up with him to ask a few questions about the nature of digital transformation. Why did you write the book? Digital transformation is front and […]
If you’re a senior marketer who can be in London on Monday, December 2, you can register free to join me, my Econsultancy colleagues and a roomful of your peers at our invite-only event, Econsultancy Live.
Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]
I started my chat with Gurman Hundal, CEO of MiQ – programmatic business and sponsors of Econsultancy’s Top 100 Digital Agencies 2019 report – by asking him about the data challenges marketers are facing.
Depop’s Head of Digital Marketing Yoann Pavy spoke today at the Festival of Marketing 2019 and shared some of his philosophy of digital content and community.
Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling.
Sarah Bird is CEO of Moz. She sets the company strategy and drives execution. She also regularly speaks about entrepreneurship, business models, search marketing, women in tech, and fostering an inspiring company culture. We caught up with Bird to get some insight into her day-to-day role at Moz. Please describe your job: What do you […]
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown.