The future of AI in marketing
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
Ben Davis
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The anatomy of a great ‘we are reopening’ email
What makes a great ‘we are reopening’ email? Here are some things to aim for, as illustrated by examples including the Natural History Museum.
What we’ve been reading this week
From a new Walmart membership scheme, to Le Creuset pans on their shiny new website, via Hollywood’s use of computer game tech, here’s what we’ve been reading this week. From around the web: Recode gives a run-down of Walmart+ – a membership program that’s being touted as an alternative to Amazon Prime. Benefits of Walmart+ […]
What we’ve been reading this week
In an effort to provide some headspace on a Friday, the editorial team at Econsultancy has been rounding up their favourite reads from the past week. Here’s a few articles to skim with your afternoon coffee… From around the web: To save British high streets, forget the lost era of retail – and listen to […]
What we’ve been reading this week
It’s Friday afternoon and time for a bit of reading to keep you in a reflective mood ahead of the weekend. Here’s what we’ve been reading this week…. From around the web No One Needs Your PR Digital Transformation – While this piece from CDO Trends doesn’t contain any earth-shattering revelations about digital transformation, it’s nevertheless […]
What we’ve been reading this week
We’ve brought back our weekly reading list for those of you marketers and digital professionals wanting to while away your Friday afternoon. Here’s a few articles we’ve been reading this week…. From around the web Introducing the GOV.UK Data Labs – Government Digital Service describes how its data science and user-centred design disciplines are being […]
Marketers on the new normal: Paul Jarrett, Founder & MD at Sonin
At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the coronavirus crisis. Today we’re visiting agency-land again, and it’s the turn of Paul Jarrett, Founder and MD at Sonin.
Marketers on the new normal: Michael Nevins, CMO at Smart AdServer
What’s happening in the world of adtech since the coronavirus crisis hit? We caught up with Michael Nevins, CMO at Smart Adserver, to find out.
As coronavirus crisis hits media, brands should reconsider the PESO model
I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
Marketers on the new normal: Elijah Schneider, CEO & Founder of Modifly
Elijah Schneider is the CEO & Founder of Modifly, a social media agency that focuses on DTC/ ecommerce business growth with the goal of building meaningful marketing via meaningful connections.
Marketers on the new normal: Gregor Young – digital, data & tech problem solver
We’ve been talking to leading marketers about business during the pandemic. Today it’s the turn of Gregor Young, a senior digital product and marketing leader who has recently been working at Channel 4 as Head of Digital Acceleration, and before that was Head of Group Digital Product and Marketing at BT.
Content design and coronavirus: How do the big five UK banks compare?
As banks seek to serve more customers online, how good are they at content design on the fly?