Latane Conant is CMO of ABM platform 6sense. We caught up with her to find out more about the way she works, and how 6sense is working to change B2B marketing. Read on for Latane’s thoughts on skills, tools and metrics, as well as advice for anyone running a marketing team. Please describe your job: […]
If you’re a senior marketer who can be in London on Monday, December 2, you can register free to join me, my Econsultancy colleagues and a roomful of your peers at our invite-only event, Econsultancy Live.
Upgrade Pack works with global airline and hotel partners to match their available upgrades with users who want to purchase an upgrade.
Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]
Catherine Merritt is described on Spool’s website as a problem solver with global agency pedigree and startup hustle. After achieving her goals at one of the world’s largest PR firms, she went it alone to create a different kind of agency. Let’s find out more about what Merritt’s day-to-day looks like… Please describe your job: […]
I started my chat with Gurman Hundal, CEO of MiQ – programmatic business and sponsors of Econsultancy’s Top 100 Digital Agencies 2019 report – by asking him about the data challenges marketers are facing.
Florian Hohenauer is Managing Director Strategy for Hotwire in Germany. We spend a day in his life and talk everything from Neil Gaiman to quantum physics and even a bit of PR. You can find Florian on LinkedIn here. Let’s get into it… Please describe your job: What do you do? Florian Hohenauer: I help […]
Depop’s Head of Digital Marketing Yoann Pavy spoke today at the Festival of Marketing 2019 and shared some of his philosophy of digital content and community.
Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling.
Kimi Gilbert is Training & Development Director at new business consultancy The Future Factory. She manages a team of five people who are undertaking lead generation for five different agencies.
Sam Gormley is the founder of Osaka Labs – a marketing company which combines data analysis with creativity to equip financial service organisations.
Jonathan Smith is CEO and founder at China marketing specialist Hot Pot China.