Insights Editor
Ben Davis is Insights Editor at Econsultancy. He edits Econsultancy articles and contributes to our reports and events. Ben is interested in emerging technology, UX and brand. He lives in Manchester, England.
Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
At Econsultancy Live, marketers from Barilla, BrightBid, the Financial Times and eSure Group discussed the role of generative AI and how marketers can get started.
At last month’s Festival of Marketing, the John Lewis Partnership’s Michael Cato and Quintessentially’s Cathrine Levandowski discussed their current use of AI and the opportunity in the generative space.
Mark Arnold says the fundamentals of customer engagement haven’t changed since the time of direct marketing, but that some marketers are lost in tech and data and “start building journeys and communications programs without a sense of purpose.”
This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.
Econsultancy’s latest survey shows that for many organisations, adding digital skills has become a continuous assignment.
The agency MD talks digital projects, legacy tech and web performance, saying that getting the engineering right helps meet objectives across UX, SEO and conversion.
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting […]
Personalisation – is it the key to conversion and the logical endpoint for comms, or merely a marketing pipedream? The answer is likely somewhere between the two, but to give us some more perspective on what marketers should expect from personalisation in 2023, I asked the opinions of some experts at AI-powered SaaS content platforms […]
The last year has been turbulent in ecommerce, following on from the surge in online shopping during 2020 and 2021. However, online sales are still growing steadily in the longer term (hitting 30% of total retail again in the UK in November 2022 according to ONS data), and the channel will be key for many […]
Growth in ecommerce in 2022 will be about more than selling in an increasing number of channels. Online retailers who are serious about success need to get comfortable with change – and with disrupting themselves.
Hybrid is here to stay. The war for digital talent intensifies. Connections become more direct. These are the new normals for 2022 in digital and marketing, according to founder Ashley Friedlein, speaking at Econsultancy’s first quarterly trends briefing of the year (subscribers can watch in full). He referred to 2020, 2021 and 2022 as, respectively, […]