At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the coronavirus crisis. Today we’re visiting agency-land again, and it’s the turn of Paul Jarrett, Founder and MD at Sonin.
What’s happening in the world of adtech since the coronavirus crisis hit? We caught up with Michael Nevins, CMO at Smart Adserver, to find out.
I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
Elijah Schneider is the CEO & Founder of Modifly, a social media agency that focuses on DTC/ ecommerce business growth with the goal of building meaningful marketing via meaningful connections.
We’ve been talking to leading marketers about business during the pandemic. Today it’s the turn of Gregor Young, a senior digital product and marketing leader who has recently been working at Channel 4 as Head of Digital Acceleration, and before that was Head of Group Digital Product and Marketing at BT.
As banks seek to serve more customers online, how good are they at content design on the fly?
At Econsultancy we’ve been talking to marketers about how they have adapted in the last couple of months. With brand safety and transparency in advertising the subject of much discussion at the moment, we caught up with Tony Marlow, CMO at Integral Ad Science, to get the inside track.
Michalis Michael is CEO of Digital MR, a company that uses AI in market research and consumer insight. We caught up with Michael to learn how he and his team are responding to the Covid-19 pandemic.
We’ve been catching up with marketers to find out how they and their organisations have adapted to the Covid-19 pandemic. Today it’s the turn of Hubspot’s EMEA Managing Director, Christian Kinnear.
Chris Carter is Group CEO of retail marketing agency SMP and Amazon ecommerce specialist Melody. We asked Carter what his day-to-day now looks like, what trends he is seeing in his sector, and what advice he has for marketers. Please describe your job: What do you do? I’m Group CEO of SMP. It consists of […]
Neil Davidson is CEO at transformative communications agency HeyHuman. We asked him our usual set of questions, to get a feel for how he and his company are adapting to current circumstances. Here we go… Please describe your job: What do you do? I’m CEO and one of the owners of HeyHuman. My focus is […]
We’ve spoken to many marketers about their new normal, but nobody from a big martech company yet. So, we decided to fix that and catch up with Paige O’Neill, Chief Marketing Officer at Sitecore, the web content management and digital experience platform. O’Neill discusses the great “digitization experiment” happening right now, as well as how […]