At the Festival of Marketing: the Bottom Line, Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC, shared her views on data-driven transformation, taking in data stewards, business outcomes, data democratisation and data lineage mapping.
Every December, we look at our Google Analytics dashboard and share the top 25 posts (by simple page views) over the course of the previous year.
Econsultancy Live takes place December 1st to 2nd as a virtual event, and the theme this year is ‘Riding the Ecommerce Wave’. You can visit the event page to view the speaker lineup, the agenda or to purchase an Early Bird Pass.
Ella d’Amato is Chief Commercial and Marketing Officer at Not on the High Street, the ecommerce marketplace that supports 5,000 small creative businesses in the UK. She appeared at the Festival of Marketing to discuss how the pureplay reacted to the coronavirus crisis and relied on the agility of partners to innovate new products and expand into new categories.
Ariel Kelman, EVP and CMO at Oracle, gave a talk today on day one of the Festival of Marketing 2020 and explained how he has found success in driving transformation change in large marketing organisations.
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
What makes a great ‘we are reopening’ email? Here are some things to aim for, as illustrated by examples including the Natural History Museum.
From a new Walmart membership scheme, to Le Creuset pans on their shiny new website, via Hollywood’s use of computer game tech, here’s what we’ve been reading this week. From around the web: Recode gives a run-down of Walmart+ – a membership program that’s being touted as an alternative to Amazon Prime. Benefits of Walmart+ […]
