Five unmissable speakers at the Festival of Marketing 2019
The Festival of Marketing returns October 10-11 in London and the agenda has just gone live.
Ben Davis
A day in the life of… Chief Revenue Officer at Sprinklr
Sprinklr calls itself the world’s #1 social suite, helping brands with social listening across 350 million sources of public data. The platform has a range of functionality, allowing management of social engagement, advertising, advocacy and customer care. Luca Lazzaron is Chief Revenue Officer and perfectly placed to give us some insight into life at an […]
The best digital marketing stats of the week
Econsultancy writer Nikki Gilliland is on holiday, so you’re at my mercy today. Let’s take a look at what caught my eye this week.
A day in the life of… CEO at a customer journey hijacking prevention platform
We’ve interviewed a lot of people from all sorts of different businesses for Econsultancy’s ‘Day in the Life’ column, but Namogoo’s description of its ‘customer journey hijacking prevention platform’ may have caught my eye more than any other. Chemi Katz is CEO of Namogoo, a company that prevents against unauthorized ads injected on consumer browser […]
Mainstream B2B companies reveal struggle to support marketing ops
Econsultancy has just published the 2019 Marketing Operations Maturity Benchmarking Report, in partnership with Sojourn Solutions.
GSK’s Louise Kristensen on the definition of personalisation
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers.
A day in the life of… Founder and CEO of Zehner, a creative digital agency
This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d […]
A day in the life of… CEO of location-based mixed reality platform, Landmrk
In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those […]
A day in the life of… Audience Director at eight&four
Funnily enough, many of our most interesting interviewees in our ‘day in the life’ feature come from creative agencies. And Lucy Walker, Audience Director at eight&four, is no exception. Here’s what she does with her time, with plenty of sage advice thrown in. If you want to take part, too, why not get in touch? […]
A day in the life of… Founder of Empathy, search and nav specialists
Angel Maldonado is the founder of search and navigation specialists, Empathy, which pairs site search software with interfaces. We asked him what it takes to run a successful company in this space, and just what does success mean anyway? Please describe your job: What do you do? Angel Maldonado: As the founder, most of my […]
Shell’s Carolyn McKeever on agencies, her favourite creative and doing ‘glocal’
Carolyn McKeever is Global Head of Downstream Marketing Communications at Shell and one of the esteemed speakers at Festival of Marketing 2019.
A day in the life of… VP Marketing EMEA at Bazaarvoice
Today’s ‘day in the life’ interview comes from the world of ecommerce and Bazaarvoice, the ratings, reviews and user-generated content platform.