Earlier this month, global cosmetics brand Lush unveiled a “fresh new look” for its UK website and app, stating that “Following a year of online shopping and rising ecommerce”, the relaunch sets out to enable customers to “shop with ease” on Lush’s ecommerce channels.
Speaking at the Festival of Marketing on a panel about digital transformation in finance, Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, told delegates, “The limit is our own beliefs about what customers are prepared to do, so expect ever more complicated journeys… to be done digitally.”
At the Festival of Marketing: the Bottom Line, Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC, shared her views on data-driven transformation, taking in data stewards, business outcomes, data democratisation and data lineage mapping.
Every December, we look at our Google Analytics dashboard and share the top 25 posts (by simple page views) over the course of the previous year.
Econsultancy Live takes place December 1st to 2nd as a virtual event, and the theme this year is ‘Riding the Ecommerce Wave’. You can visit the event page to view the speaker lineup, the agenda or to purchase an Early Bird Pass.
Ella d’Amato is Chief Commercial and Marketing Officer at Not on the High Street, the ecommerce marketplace that supports 5,000 small creative businesses in the UK. She appeared at the Festival of Marketing to discuss how the pureplay reacted to the coronavirus crisis and relied on the agility of partners to innovate new products and expand into new categories.
Ariel Kelman, EVP and CMO at Oracle, gave a talk today on day one of the Festival of Marketing 2020 and explained how he has found success in driving transformation change in large marketing organisations.
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
