Best Practice Hub

From short guides and case studies, to in-depth reports, covering the core elements of marketing tactics. We show you what good looks like, then help you get there

Latest Best Practice

Econsultancy
A Marketer’s Guide to Augmented Reality (AR)

1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]

Econsultancy

Econsultancy
Segmentations and Personas Best Practice Guide

1. Introduction Marketers have always sought to find the most relevant buyers for their products. In the 1950s, this concept took a step forward when Wendell Smith published an award-winning article in the Journal of Marketing on product differentiation and market segmentation.[1] This article put segmentations on the map for marketers, and soon market segmentations […]

Econsultancy

Econsultancy
Effective Leadership in the Digital Age

1. Introduction The question of how leadership is changing in a digitally empowered world is a consistent theme in subscriber feedback and the digital transformation work that Econsultancy does with clients. 2015 saw the publication of Econsultancy’s initial research and report into Effective Leadership in the Digital Age, which was designed to provide insight into […]

Econsultancy

Top Picks

Beginner’s Guides

Webinar catch-up: Change Management for Marketers

This webinar, hosted by Neil Perkin, offers practical advice to mid-level and senior marketers on how to best manage change processes and to understand the critical role that marketing can play in digital transformation.

Ecommerce

Data & Analytics

Econsultancy
Digital Transformation and the Role of Data

1. Introduction The modern marketer’s dilemma “After several years of long Christmas lists to Santa, this year my girls could not think of anything they wanted. It dawned on me; my kids are not seeing marketing encouraging them to want things. My job and the jobs of future global marketers are getting more challenging. We […]

Econsultancy
Business people discuss graphs and measurement

Econsultancy
A Short Guide to Maximising the ROI of Digital Marketing

1. Introduction The size of investment that brands make in digital marketing programmes mean that it is extremely important to understand the impact that spend is having. Yet there remains little industry consensus on the best way to achieve an accurate, quantified view on the contribution that a marketing strategy has had on revenue and […]

Econsultancy

Customer Experience

Social

Social Media Strategy Best Practice Guide

Econsultancy
Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Econsultancy

Econsultancy
How brands can use social media polling

Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.

Econsultancy

Content

Content Strategy Best Practice Guide

Econsultancy
Content Strategy Best Practice Guide

1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]

Econsultancy
gif creation
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Econsultancy
How to create GIFs in Photoshop: A beginners’ guide for marketers

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.

Econsultancy

B2B

Econsultancy
B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]

Econsultancy

How to choose a B2B PR agency

There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.

So how do you pick a PR?

Microlearning

Webinar Catch-up

stats

"Globally, 75% of consumers say they expect to see delivery options on the product page"

Browse, save and export thousands more statistics and charts like this in the Internet Statistics Database. Constantly updated to reflect the latest findings.