Visual Search: A Guide for Marketers
1. Executive Summary This report will look at the history of visual search, how different companies are using it, and explain how marketers can take advantage of visual search and other tools that make use of machine vision. It will also cover the following: The benefits of visual search in ecommerce In a commercial context, […]
Demystifying Blockchain: Guidelines for Marketers
1. Introduction Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces; ubiquitous connectivity[1], artificial intelligence[2] and the Internet of Things[3] to name a few. The same technologies are also enabling new and agile innovators to launch digitally enabled […]
Maximising the ROI of Digital Marketing
1. Introduction: The Principles of ROI “The fundamental reason why anyone calculates ROI is to prove their existence, or their intention to do something,” says Raj Balasundaram, VP Solutions and Strategic Services at marketing platform Emarsys. Having the ability to accurately quantify the contribution that a marketing programme or strategy has had upon revenue and […]
Lessons from Black Friday
1. Introduction The concept of Black Friday being a single in-store shopping day, taking place the day after US Thanksgiving once the clock has struck midnight, is close to becoming a distant memory. In recent years sales have extended over the entire week around Thanksgiving, also moving online to encompass Cyber Monday too. And last […]
A Guide to Customer Experience Management (CXM)
1. Introduction Econsultancy’s A Guide to Customer Experience Management features findings from its 2018 Customer Experience Management survey, conducted among 482 marketing professionals around the world in January and February 2018, including 299 client-side marketers and 183 agency marketers. For the purposes of this report, we have carried out separate analysis for both of these […]
