May 28th, 2020 | 3:30pm BST, 10:30am EDT
Hear practical tips that can be applied to your ratings and reviews strategy to boost sales and maximise results. Learn from Econsultancy and Bazaarvoice how to make the most of user generated content. Watch this webinar.
Organisations can get closer to their customers than ever before. The feedback economy, which runs on star-ratings, reviews and other user-generated content (UGC), offers an unprecedented opportunity to easily and immediately engage in a dialogue with consumers.
A UGC program done right can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers, and provide you with a new touch point to create a dialogue. It can also inform site and page optimizations, provide insights for product improvements or innovation, reduce return rates, and ensure your shoppers have a positive experience.
With best practices provided by Econsultancy and Bazaarvoice, this webinar and guide can help you assess your existing ratings and reviews strategy or create a business case for launching one.
Topics we’ll cover:
- The extent to which ratings and reviews have become a crucial part of customer decision making
- How to stand out and win customers at the digital shelf
- How to develop a reviews management strategy and track its ROI
- How to decide which vendor to use and which stakeholders to involve
- Jim Clark, Director Commercial Research, Econsultancy
- Emmanuel Gerbier, Director of Client Success – EMEA, Bazaarvoice
- Marion Felez, Shopping Tools & CGC Intl Manager, La Redoute
Join this Bazaarvoice webinar, hosted by Econsultancy, to learn how you can take advantage of ratings and reviews best practices.
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