News of Microsoft’s new search engine Bing is all over the web today after CEO Steve Ballmer announced his company’s new product today at the Wall Street Journal’s All Things D conference. But curious searchers will have to wait. Bing.com won’t be live until June 3rd.
Bing is hoping to redefine search – calling its new product a “decision engine” instead of a search engine. But launching a product that won’t be ready for a week?
Bing is blanketing the Internet today — it’s the fourth most popular
term on Twitter right now — but the company is wasting an opportunity
for stickiness by sending viewers to a video instead of the real thing.
than letting users decide for themselves if the product is useful,
they’re forced to sit through PR materials for the product. No matter
how convincing Microsoft’s pitch is, the future of Bing’s success
depends on its utility. If users find it works better for their queries
than Google or other search engines, they will use it.
But chances are many viewers won’t come back to find out when it is live, and they may
forget about Bing altogether. Microsoft is hoping to combat that problem
with an $80 million ad campaign to spread word of mouth, but they
missed a huge opportunity by not having the engine live at launch.