Different types of blog post bring different benefits to your website.
Through pain-staking research into all the blog content of one website, I have been able to identify clear patterns that should help you think about ways to plan your content strategy.
In this article I will explain the analysis that led to the results you will see here.
Forgive the first person pronoun in the headline, but television is the most emotive of subjects.
Not for nothing does the Simpsons use the TV set as a cultural trope. Perhaps the emergence of broadband and the creative decline of the Simpsons is more than correlative?
Anyway, I don’t dispute the second screen phenomenon, not one bit. I use my phone whilst watching TV all the time.
What I am disputing, outside of a few important examples, is the extent of consumer demand for contextual second screen experiences. Within this disputation comes the assertion that a lot of second screen use is indeed not contextual (aside from social media use) and cannot therefore be ‘monetised’ as such.
Of course, fans of the second screen may point out that the reason second screen usage isn’t yet contextual is because second screen services and apps are nowhere near maturation yet. There may be improved uses and better content to come.
I’d argue that the same problems that beset social advertising (a place for branding but not sales) will ultimately beset the second screen, driven as it is by the demand for socialising whilst watching the box.
See if you agree with my devil’s advocate’s views.
Whether it’s a few hours, a day, a week, two months, or ten years, purchase cycles exist for every product.
The length of the cycle usually reflects the magnitude of the purchase, with smaller items such as cups of coffee having a typically short purchase cycle and more significant transactions such as cars or fitted kitchens tending towards far longer cycles.
The web is 25 years old. Did you use it today? And yesterday? Wow, it’s really catching on.
Here are some old websites from 1994 to 1998, when the web was in full swing (or so we thought).
If you’ve got your own to share, do leave them in the comments section below.
Although founded in 1939 as Timely Comics, the modern version of Marvel Comics that all fanboys know and love today was launched in 1961. With Fantastic Four, Spider-man, Avengers and X-Men all first appearing on comic book pages in the first half of the 60s.
With the arrival of the digital age, the expectation was that this 75 year-old company, whose very business is completely ingrained in traditional print media, would just be left to wrinkle and brown like the early-90's Ghost Rider comics I have boxed away in my attic.
However this has been far from the fate of mighty Marvel! (I can get away with exclamation marks here because I’m writing about comic books).
Marvel has played a huge part in the push to build a bridge between print and digital content since mid 2012 by revolutionising the way comic books are consumed, through innovative app design and comprehensive online and offline access to its brand new and vintage comics.
Marvel has also shown incredible skill in rebuilding its own brand through expert content marketing and becoming a peerless heavyweight in the summer blockbuster market.
How does Marvel market its huge amount of content online? Through its many and varied social media channels each offering unique content, tailored to the respective platform.
Let’s take a look at how Marvel uses Google+, Pinterest, Instagram and Twitter to ‘make everyone’s Marvel’.
Clothing retailer Threadless has unveiled a new iPhone app, giving its customers another way to shop and interact with the brand.
Threadless is a community website that specialises in unique designs for t-shirts, hoodies and other items. It is built around social media and allows users to follow their favourite designers, submit their own ideas, and vote for designs that they want the website to sell.
Alongside the standard ecommerce functions, the app includes a voting tool so users can rate new designs and a never-ending feed of original products.
Read on to find out what I thought of the app, or for more information on Threadless read our blog posts looking at how it uses welcome emails and online video...
The reality today is that we, as consumers, have more and more digital engagements requiring different security elements, hence simplicity is key.
Banking is one entity that we all see as fundamental and need access to.
Through this article, I will highlight what banks are doing to help customers to manage their finances safely, the direction that digital banking security will take in the future and how security fits into a wider context.
WaterAid has increased its Instagram presence by 12,000 followers in just one week after entering a single Instagram video to Instagram’s ‘Weekend Hashtag Project’.
WaterAid’s team entered the 15 second Instagram video #WHPfromwhereiwalk featuring a woman in the remote fishing community of Brubeng, Ghana walking to collect unsafe water in Lake Volta.
The unique film offers point-of-view footage that highlights what it’s like for the millions of women around the world who walk miles to collect water each day.
As of writing, since the video was uploaded on Instagram two weeks ago, WaterAid has achieved more than 22,000 followers, gaining roughly a thousand users per day. Before this WaterAid had only 3,800.
Here's the footage...
As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology?
All this in a tone of voice that has been described as both 'helpful' and 'not too rambling'.
Just a cursory glance around the internet and indeed our own blog, throws up a lot of phrases and acronyms surrounding the term iBeacons (NFC, BLE… iBeacons).
Let’s have a little wade through the jargon. Bear with me, I’ll try and do this as logically as possible.
Spotify might still be loss making, despite revenues of $435m in 2012, but the service is incredibly popular and many think it might be gearing up to IPO.
These rumours have started since Spotify in December secured some $200m in credit lines and recently acquired a music algorithm company, Echo Nest.
If this does mean Spotify is about to get serious about profit, it comes at a time when competitors are more easily found – from Beats Music to Milk, Samsung’s new service.
I listened to Spotify’s Chris Maples (VP, Europe) at last week’s Digital Media Strategies 2014. There were some interesting titbits, from stats to Spotify’s approach to iteration and mobile, that I thought would be worth sharing here.
Let me know if you have any thoughts on Spotify’s future or its approach to subscriptions and product development.