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Blog

living business

Culture and digital transformation: How to build a 'living business'

What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.

In reality, the purpose of a business is a bit more prosaic - 'business thinker' Peter Drucker defines it thus: 'to create a customer'.

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Seven brands already using Instagram’s new slideshow tool

The latest introduction to Instagram’s ever-expanding app is the slideshow tool, a feature that allows users to upload multiple photos or videos in a single post.

With many preferring the platform's original streamlined nature, the update has been met with some resistance. However, others have embraced it, with brands in particular using it as an opportunity to enhance storytelling and create a narrative.

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Should advertisers be more picky with programmatic?

In 2016, 73% of advertisers' total display budgets were spent on programmatic. And for good reason: programmatic ad buying gives advertisers the ability to target specific audiences wherever they go across the web.

But some advertisers are becoming more selective about where they'll target consumers using programmatic platforms.

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YouTube to remove 30s unskippable ads: What does it mean for brands?

In a bid to enhance the user experience, Google has announced that it will be removing 30 second unskippable adverts from YouTube at the end of 2017.

While this decision might sound like bad news for advertisers - forcing them to win over consumers within a shorter time frame - it could in fact be a positive. 

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matt bartlett

A day in the life of... a user interface designer

Digital user interfaces are an integral part of brand image, usability and often the business as a whole.

So, what does a UI designer do? Matt Bartlett is Senior UI Designer at web-design agency Ridgeway.

Here's what he does with his time...

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Eight Western brands running cool campaigns on China's WeChat

When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.

Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.

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eye

10 uses of computer vision in marketing & customer experience

The ability for computers to recognise novel images - to 'see' - is perhaps the most exciting side of AI.

But while most of the hype is centred around computer vision in self-driving cars, there are already plenty of implications for marketers.

Here are 10 of them...

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All the digital news stories you missed this week

From serious deep learning to a saucy chatbot – it’s a contrasting set of digital news this week.

Here’s your roundup!

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How charities capitalise on sponsored abstinence events

Forget New Year’s resolutions – it doesn't seem like a month can go by without someone giving up a vice in the name of charity.

In recent times, sponsored abstinence events have exploded in popularity, with everything from coffee to meat being relinquished for a good cause. Sugar is the latest culprit, with Cancer Research encouraging people to get involved with Sugar Free February.

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10 staggering digital marketing stats we've seen this week

We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.

Don’t forget, you can also download the Internet Statistics Compendium for further insight.

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The growing politicization of brands in a polarized world

From Brexit to the US presidential election, it would seem that we are living in one of the most politically-focused and politically-polarized times in recent memory.

Increasingly, the political discourse is finding its way into the brand world. Or, to be more accurate, brands are joining the political discourse.

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local search

What do inventory ads in local search mean for retail?

Google's local inventory ads have been available since 2015.

They are essentially Google Shopping Ads, in the search carousel, that show products stocked in nearby stores.

Clicking on an ad, users can view the product then visit the store website and, from mid 2016, have also been alerted to a click-and-collect option within the ad format.

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