It’s fair to say that Google+ has failed to capture the world’s imagination in the same way as Facebook and Twitter.
Many brands diligently update their pages on a daily basis yet see very few interactions in return, so maybe it’s time to try a different tack.
Hangouts is one of the few features that's unique to Google+ and offers brands an excellent way to communicate with their followers on a personal level.
This can be done simply by hosting Q&As with employees and brand ambassadors, or through more creative Hangouts such as product demos or shoppable fashion shows.
To give some inspiration for your own events I’ve rounded up eight creative examples of Google Hangouts. Read on to find out more, or for additional information on this topic read our post on how to setup a Hangout.
There’s a stat that every retailer should sit up and take notice of. It’s this: half (49.5%) of total U.S. retail sales today are impacted by the web in some way.
What this means is that although online sales represent roughly 10% of all retail, a large majority of your customers interact with your brand online as part of their unique customer journey.
This raises a particular question about in-store tech. Are we about to see a convergence of point of sale (POS) systems and ecommerce platforms?
That’s essentially the nub of this article. Will retailers start to see no difference between online and off-, in terms of data, logistics, shipping and ultimately customer experience? Do some consumers, or even retailers, already think this way?
I’ve been looking at the results of a survey of 200 retail business and technology executives in the US and Europe, conducted by The University of Arizona in association with the National Retail Federation and Demandware.
To add some perspective, here are some of the findings in the context of five fallacies of bricks and mortar retail. Five arguments for a changing customer who is driving many retailers to consider a single platform.
In the last six months there has been talk of the death of digital marketing. Forrester recently mooted that digital marketing is dead and that we are now in an era of “post-digital” marketing.
In his keynote address at Dmexco in Cologne last September, P&G’s global brand building officer Marc Pritchard also talked about the end of digital marketing as something separate or distinct.
Indeed this is a view that Econsultancy and Marketing Week espoused in our Modern Marketing Manifesto which we published almost a year ago.
We cut ‘digital’ as one of the key elements of marketing from the initial draft and focus instead on integration, customer experience, brand, data and other elements irrespective of medium or channel.
This blog is part two of my ecommerce IA mini-series and takes a look at some of the key components and guidelines for what ecommerce teams need to think about.
Today I’m going to send you to sleep talking about URL structure & data formats (yawn…).
For those of you who missed it, part 1 is on site & catalogue structure.
I’d welcome comments to add to my views and share advice/experience of what works, what mistakes to avoid and useful resources to use. Hope you find it useful reading.
Online video is increasing in importance and effectiveness when it comes to purchase decisions.
Nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.
This research comes from a new study by Animoto, designed to explore how online video impacts consumer decisions and drives brand engagement for small businesses.
I discussed the power of video embedded landing pages a few months ago in 10 excellent video-embedded landing pages.
Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it's about a new service or product.
Videos also increase the length of a visitor’s stay. If you feature your own face, or the face of an employee in a video, a visitor is more likely to trust you. Videos can help strengthen your online presence, and videos can also help you rank higher in SERPs.
With cross-border ecommerce booming, it’s not surprising that more businesses are launching international websites. Britain generates the biggest online trade surplus in the world, according to research by OC&C.
The value of exports is $1bn more than imports, putting it ahead of the United States and Germany.
It’s not just major retailers such as ASOS and Marks & Spencer that are contributing to this trend. A survey by Royal Mail found six in 10 small and medium-sized businesses are looking to boost their international sales in 2014.
Let’s put this to bed.
I’ve spent the last couple of weeks trying to find a decent replacement for iTunes.
The reasons why I want to abandon the world’s most popular music download service are many and varied.
iTunes is a deeply flawed experience. It's impersonal and slow, with lack of support for different file formats. It has a stubbornly rigid pricing model and no browser access whatsoever.
In fact I rarely use the platform to download. Instead I use a collection of different digital download sites to purchase MP3s online.
Yet I still use iTunes almost exclusively to organise and access my songs on both desktop and smartphone.
Surely there’s an easier way. Well I’m going to try and find one. For the good of you, me and the music loving public of the world.
Here it is everyone, Econsultancy's weekly roundup of some of the most intriguing digital marketing and ecommerce stats we've seen this week.
For your delectation this week we've got stats relating to mobile commerce, blogging, Facebook engagement, paid search and behavioural marketing.
For more digital marketing stats, check out our Internet Statistics Compendium.
It’s the round-up of weekly entertainments from around the internet that doesn’t really have a consistent name.
You have a collective name though, dear readers. You belong to an exclusive group known only in my head as Rounders.
Yes Rounders, a loyal group of obedient troopers, grateful for this fleeting few minutes of joy every week.
It is to you Rounders that I dedicate this week’s, and indeed every week’s round-up.
Apart from last week. Last week’s round-up was dedicated to William G. Morgan the inventor of volleyball, for reasons I shall keep to myself.
With 71% of customers expecting assistance when stuck within five minutes, high rates of abandonment, and a diverse range of platforms from which customers can speak, it has never been more important to listen to the voice of your customer.
Indeed, we have collected nearly 1.5m handwritten nuggets of information from almost 400 sites.
So, what niggles the modern day holiday maker? What prevents them from converting? And, most importantly, what can you do to keep them from journeying away from your site and into the arms of your competitor?