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Marketers face the challenge of a constantly changing media landscape.
According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.
The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.
I present for you, 10 common traits of bad copywriters.
Luxury shopping tends to be more of an understated affair than on the high street.
Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.
In a previous article, 'What is design thinking?', I discussed the Fjord methodology for service design.
This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied.
Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.
Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.
Most people's lives are so entangled with their emails that living without them would be unthinkable.
If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.
But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.
Relying on user generated content (UGC) in social media marketing can be a gamble.
It can work if you have a great creative idea, a sizeable existing audience and a brand that people want to engage with.
But if you’re lacking any one of these elements, you could find it’s a steep hill to climb.
We’re hurtling head first into December now, which means Christmas emails are in full swing.
So, how are fashion brands executing this year?
The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.
According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.
Congratulations! So you’ve done a great job and attracted some visitors to your website.
Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers.
With 68.8% of online baskets being abandoned, this is no small feat.