Online reviews are now essential to most shoppers’ purchasing decisions, and that’s exactly why you cannot afford to ignore them any longer.
Here are some common arguments against using reviews, and how to overcome them...
As of February 2013, more than 25bn songs had been downloaded from the iTunes store, averaging over 15,000 songs per minute.
There is no denying the power and ubiquity of Apple’s digital music service, after all it has transformed the way that everyone on the planet consumes music.
Unfortunately iTunes is a deeply flawed experience. It's impersonal and slow, with lack of support for different file formats, a stubbornly rigid price model and no browser access.
In this ongoing series I’ll be checking out the competition to see if we can find a digital music platform that can finally trump iTunes.
Previously I looked at 7digital, this time I’ll be taking a look at Amazon MP3.
Here are some of the finest branded Instagram videos from February 2014, or Instavids as nobody in their right mind calls them.
Last week I discussed the future of Instagram video and Vine in the post has Instagram really killed Vine?
It seems that since the introduction of Instagram’s 15 second video capability, brands and regular users alike have begun to ignore Vine in favour of a social media platform they were already signed up to anyway.
I round-up the best branded Vines on a monthly basis (here are the best branded Vines of February) and I personally feel that there’s still massive potential for the only one-year old Vine when it comes to improving brand perception and connection.
So what separates Vine from Instagram video apart from the obvious technical differences? Perhaps by looking at these examples of Instagram videos from brands we’ll be able to understand how each platform can exist side-by-side whilst remaining different enough to be worthy of separate time and investment.
Third party trust logos are used on most ecommerce sites, with the intention of reassuring potential customers that they can shop safely with the retailer in question.
There are a lot to choose from, and a recent Baynard has looked into which logos are most trusted by US shoppers.
In this post, I'll take a look at the test and the results, as well as whether we need trustmarks on ecommerce sites at all...
The Super Bowl, despite being centered on a sport very few nations even care about, still represents a significant milestone many marketer’s calendars.
The sheer effort and attention means that whether you market to Americans or not, it is still a marketing spectacle that deserves attention.
Each year also heralds in a new shift in how the world’s leading brands are selling themselves, often trailblazing a global legacy in the way modern advertising is conducted.
I’ve been writing about presentations I watched at Digital Media Strategies 2014, including talks by Verdens Gang, Axel Springer and the New York Times. So apologies if publishing isn’t your thing.
But that’s sort of the joy of discussing media companies, how do they become more than mere old fashioned publishers. How do they find new streams of revenue and restructure so that subscriptions work and digital actually makes some money?
One of the spots at the aforementioned conference was CEO of the Financial Times, John Ridding having a fireside chat with Ken Doctor, President of Newsonomics.
Many interesting facts, figures and opinions were teased out, so I thought I’d round them up here.
Search results pages on travel sites should help customers to find the best deal for them without having to work too hard.
Last year I looked at a range of search tools from travel websites, which highlighted the importance of flexibility when users search for travel.
Time spent searching for flights recently has reminded me of the value of excellent search results pages, and here I look at several examples, good and bad.
For this I'm looking at flight search, but the lessons apply equally to hotel and general holiday search.
One of the best ways to make your visitors convert is by serving them the coolest stuff!
Don’t push them into an overly complicated buying process if you’ve figured out that people who see your style guide are converting at 10x the rate of those who don’t!
Once you’ve controlled for other influences, push your visitors towards your content and watch your revenue fly.
So, how are you going to get them there then?
Towards the end of last month, Facebook boldly made mobile messaging service WhatsApp an offer they couldn’t refuse, and a few hours later that $19bn dollar offer was announced to the world.
Technologists, social media experts and analysts scrambled to make their thoughts and predictions heard.
Marketers across the world sat up and paid attention to what could be termed as the biggest big data acquisition we’ve witnessed in the era of the internet.
This is particularly so because WhatsApp’s data is now another spring of information, along with Instagram and Paper, that Facebook can analyse and use to its marketing advantage.
How does a newspaper create new digital products to attract new customers? Understanding your market and adapting your offering accordingly is key, according to Denise Warren from the New York Times.
At Digital Media Strategies 2014, Denise discussed new products, including NYT NOW and their development in the context of selling digital subscriptions.
As the pioneers of the paywall, what do the New York Times team have to say about making revenue from digital and innovation in product development?