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Blog

Four key trends in the use of predictive analytics

Many marketers are cottoning on to the benefits of using predictive analytics. 

By using consumer data to understand, forecast and influence behaviour, the aim for digital companies is to increase loyalty and enhance customer experience in the long-term.

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Mobile programmatic is now an established digital channel: Stats

As Econsultancy founder Ashley Friedlein observed in a post about digital marketing trends for 2016, "mobile is eating the world."

Coupled with the fact that programmatic has been nibbling away at digital advertising, it shouldn't come as a surprise that mobile programmatic is thriving.

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farage

10 interesting digital marketing stats from this week

There's a real mixture of great stats for you this week, from the inevitable Brexit effect to predictive analytics and even office romances.

For more stats, subscribers can download the Internet Statistics Compendium.

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10 intriguing social media stories from June 2016

It's been a busy month for many reasons, so you might have missed some key developments across social media.

Always here to help, I've rounded them up for you.

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linkedin ads

All the week's digital news (in five minutes)

Digital news this week has been in turns happy, sad, concerning and uplifting.

Google, LinkedIn, Brexit, Tesla, VR, Uber, Hillary, Manchester City and Facebook all feature.

Read on if you want to run the gamut of emotions, and become a little bit smarter in the process.

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What marketers need to know about Facebook's latest News Feed update

Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company's "trending" section.

While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.

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robot fight

Five challenges of programmatic that CMOs must understand

You are a CMO and you are falling behind in the race to understand and implement programmatic advertising campaigns.

If that applies to you, Econsultancy's new report, The CMO's Guide to Programmatic, in association with AudienceScience, may be of use.

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ball

What is the future of content marketing?

According to Econsultancy and Oracle Marketing Cloud research, 77% of companies are planning on increasing content marketing budgets in 2016.

So with more content and increasing complexity of distribution and measurement, what is the future of content marketing?

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Home sweet home: Why Houzz is worthy of the ‘best app’ award

Last month, home improvement company Houzz won ‘best app’ at the Google Play Awards.

Originally born out of a desire to find ideas while remodelling their home, founders Adi Tatarko and Alon Cohen have gone on to create something far more than just an interior design site.

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pret veggie

Eight ways Veggie Pret innovated pop-up retail strategy

The Veggie Pret pop-up that ran through June 2016 in London's Soho was a resounding success.

Though a case study from the food and drink industry, I think it provides the perfect template for a retail pop-up.

Here's how...

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Chipotle launches a loyalty scheme to win customers back

The past year has been tough for Chipotle Mexican Grill.

After multi-state E. coli outbreaks infected dozens of customers, the high-flying American fast food chain fell back to earth and has been struggling to heal its brand and encourage consumers to stay loyal.

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Melbourne LIVE

What travel & tourism marketers can learn from Discover LA

Along with some of my colleagues, I recently attended Destination Melbourne’s first tourism marketing conference forum - Melbourne LIVE.

The focus of the conference was on destination marketing strategies and tactics to help Melbourne adapt and excel through changing times.

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