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Blog

How charities capitalise on sponsored abstinence events

Forget New Year’s resolutions – it doesn't seem like a month can go by without someone giving up a vice in the name of charity.

In recent times, sponsored abstinence events have exploded in popularity, with everything from coffee to meat being relinquished for a good cause. Sugar is the latest culprit, with Cancer Research encouraging people to get involved with Sugar Free February.

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10 staggering digital marketing stats we've seen this week

We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.

Don’t forget, you can also download the Internet Statistics Compendium for further insight.

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The growing politicization of brands in a polarized world

From Brexit to the US presidential election, it would seem that we are living in one of the most politically-focused and politically-polarized times in recent memory.

Increasingly, the political discourse is finding its way into the brand world. Or, to be more accurate, brands are joining the political discourse.

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local search

What do inventory ads in local search mean for retail?

Google's local inventory ads have been available since 2015.

They are essentially Google Shopping Ads, in the search carousel, that show products stocked in nearby stores.

Clicking on an ad, users can view the product then visit the store website and, from mid 2016, have also been alerted to a click-and-collect option within the ad format.

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How brands are tapping into the trend for a digital detox

According to a recent Deloitte study, a third of Brits reach for their smartphone within the first five minutes of waking. More alarmingly, one in three wake up to check their phone in the middle of the night. 

It’s clear that smartphone usage has impacted more than just our shopping habits.

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Benefit Cosmetics’ eyebrow loyalty app attracts 20,000 users

Brows are serious business for Benefit Cosmetics. 

Not only does the brand sell 16 different products just for eyebrows alone, but it’s recently created an app to help people keep them in tip-top condition - or ‘on fleek’, if we're using the appropriate terminology.

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19 words and phrases to weed out of your marketing copy

In a recent piece about content marketing trends for 2017, Joe Pulizzi – the self-styled poster-boy of the content marketing movement – makes the point that ‘writing still counts, perhaps more than ever.'

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Four ways AI is already being applied to sales and marketing

Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.

And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.

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Three things to appreciate about Discover LA’s latest video campaign

Whether it’s eating, drinking, sight-seeing or adventure-seeking - most tourism companies concentrate on telling you what there is to do in a particular location.

Discover LA’s latest campaign is taking a different tack, by choosing to focus on the feeling of a place instead. 

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Will Snapchat suffer from WhatsApp’s new ‘Status’ feature?

I recently wrote about how Instagram’s copycat tactics could be damaging Snapchat.

Well, Facebook’s been at it again.

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Digital in Asia Pacific APAC

Digital in Asia Pacific: Four things you need to know

With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.

APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.

It’s important to understand some crucial facts in order to realise the huge business potential.

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After years of apathy, football clubs are embracing digital transformation

A few weeks ago I wrote an article about Southampton FC’s rather excellent digital strategy.

While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.

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