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lastminute.com video ads

What lastminute.com group learned bringing programmatic media in-house

As programmatic becomes more mainstream and better understood, brands are getting more involved in the digital media buying process and seeking greater control and transparency when it comes to their digital ads.

Over the next five years, I think every brand that has the desire to cut costs has the potential to take programmatic in-house.

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notepad

How communication theory will help you write better microcopy (& make better products)

I recently went to a talk at Zone by Mikael Krogerus and Roman Tschäppeler in which they promoted their excellent new book, The Communication Book. 

As a UX writer, I’m naturally interested in communication. All the microcopy I produce needs to communicate the right information in the right way at the right time. So I was keen to hear about the theories they’ve spent years researching and testing.

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How ASOS is delighting shoppers with diversity

There are many reasons why people wax lyrical about their love for ASOS. 

With its slick user experience, super-fast delivery options, and massive online inventory – the ecommerce brand has become synonymous with must-have millennial fashion.

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smart speaker

The implications of voice tech for marketers, from brand to customer service

What are the implications of 'voice technology' for marketers?

Though it's a few weeks since South by Southwest, here are few thoughts distilled from sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.  

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A beginners' guide to measuring & increasing user attention online

Since the ‘Like’ button in all its various guises was invented, 'engagement' has become the most commonly used measure of success by marketers on social. 

But what if – regardless of all this so-called interaction occurring – the message is getting lost?

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pepper

Marketers, beware these six misconceptions of AI

The subject of AI is mired in hype.

AI proponents point to utopian futures where computers serve humanity and help us to achieve immortality while sceptics worry about the existential threat of computers choosing to make humans extinct!

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greg le tocq

A day in the life of... Founder & MD of Vouchercloud

Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.

We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.

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2.6% of consumers list personalisation as important part of brand's offering

The best digital marketing stats we’ve seen this week

We trust you’ve had a suitably enjoyable week, especially those in the UK enjoying the hot weather. Let’s journey back and look at some of the digital marketing stats you might have missed.

The roundup includes news about GDPR, personalisation, AI, and lots more. 

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smart assistant

Will the rise of voice search kill off screen-based search marketing?

The rapid adoption of smart assistants is set to spark a huge increase in voice search.

Where does this leave traditional on-screen search in marketing?

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zara popup

How Zara is using in-store tech to improve its frustrating shopper experience

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience.

Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology.

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trust

Why trust & transparency are crucial components of brand success

Steve Jobs famously proclaimed, "A brand is simply trust".

Data from an annual study carried out by Kantar Millward Brown proves the strong relationship between the trust in a brand (in this case measured by their TrustR score) and their brand value. Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success.

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decoupled cms

Six examples of brands using a decoupled CMS

Content is an integral part of digital experiences that drive conversion, from video tutorials that help clinch ecommerce sales, to long-form, high-quality articles that inspire readers to purchase media subscriptions.

But content has never had to work harder to reach audiences how, when, and where they want to experience it.

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