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Blog

Chipotle ruling shows importance of employee social media engagement

While most companies' social media efforts are customer-focused, a recent ruling by the National Labor Relations Board (NLRB) serves as a reminder that employee social media strategy is very important too.

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Site Migration

A handy six-month website migration plan

A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS.

It is sometimes more complicated than it looks depending on the size of the website.

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Five tips for how to future-proof your marketing technology

Marketing technology is growing up fast.

From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.

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A day in the life of... CCO Media & Partnerships at lastminute.com Group

Our latest Day in the Life comes from the world of online travel.

Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com Group.

We caught up with her to find out what she does all day.

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Ecommerce product filters: Best practice tips for a great UX

This article is a chapter from a best practice guide on product page layout (still a work in progress).  

The decision to publish this chapter came about because filters - their treatment and presentation - continue to operate in many different variations.  

As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.

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China introduces far-reaching new internet ad law: Why it matters

China's internet advertising market is much larger in proportion to its traditional advertising than Western countries.

The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).

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What can be done to address the gender pay gap in digital roles?

A new report from The Institute of Fiscal Studies has shown that women with children face a widening gender pay gap.

The study found that in the 12 years following childbirth, women’s pay typically lags 33% behind that of men.

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10 splendid digital marketing stats from this week

What better way to celebrate the end of summer than with a stellar compilation of stats?

This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.

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Five ways to utilize your data to increase sales

Big data is one of the most underutilized resources available to businesses today.

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nutonomy

All the digital news stories you missed this week

Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.

It's just another week jam-packed with digital news.

Commence your catch-up...

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Pret a Manger teams up with Bosh to create recipe video

A Pret sandwich is a lunchtime staple, but with the recent release of a new recipe video, fans of the food brand can now recreate their favourite Chef’s Special at home.

Created by the online cooking channel Bosh, it explains how to make an Asian mushroom and avocado baguette in just 45 seconds.

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Are regulations impeding financial services innovation?

Fintech upstarts are disrupting established financial institutions and many pin the blame on those very institutions, arguing that they're not innovative.

But now one bank is complaining that EU rules, namely the bonus cap instituted after the Great Recession, are impeding its ability to innovate by luring top tech talent and acquiring startups.

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