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Blog

Ecommerce product filters: Best practice tips for a great UX

This article is a chapter from a best practice guide on product page layout (still a work in progress).  

The decision to publish this chapter came about because filters - their treatment and presentation - continue to operate in many different variations.  

As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.

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China introduces far-reaching new internet ad law: Why it matters

China's internet advertising market is much larger in proportion to its traditional advertising than Western countries.

The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).

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What can be done to address the gender pay gap in digital roles?

A new report from The Institute of Fiscal Studies has shown that women with children face a widening gender pay gap.

The study found that in the 12 years following childbirth, women’s pay typically lags 33% behind that of men.

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10 splendid digital marketing stats from this week

What better way to celebrate the end of summer than with a stellar compilation of stats?

This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.

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Five ways to utilize your data to increase sales

Big data is one of the most underutilized resources available to businesses today.

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nutonomy

All the digital news stories you missed this week

Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.

It's just another week jam-packed with digital news.

Commence your catch-up...

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Pret a Manger teams up with Bosh to create recipe video

A Pret sandwich is a lunchtime staple, but with the recent release of a new recipe video, fans of the food brand can now recreate their favourite Chef’s Special at home.

Created by the online cooking channel Bosh, it explains how to make an Asian mushroom and avocado baguette in just 45 seconds.

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Are regulations impeding financial services innovation?

Fintech upstarts are disrupting established financial institutions and many pin the blame on those very institutions, arguing that they're not innovative.

But now one bank is complaining that EU rules, namely the bonus cap instituted after the Great Recession, are impeding its ability to innovate by luring top tech talent and acquiring startups.

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Four ways PPC has evolved beyond simply targeting keywords on desktop searches

Paid search has evolved way beyond the traditional keyword-based desktop ads where it all started.

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What is the Financial Times' approach to programmatic advertising?

Econsultancy’s Get With The Programmatic conference returns to London on September 21st.

Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.

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UberEats vs. Deliveroo: A comparison of the app user experience

Remember the days when you really had to earn your takeaway?

Now, the idea of driving to Maccy D’s or (God forbid) walking to the chippy seems ridiculous – not when a man on a motorbike can do all the hard work for you.

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cmp

What are the benefits of a creative management platform (CMP)?

People-based ad targeting brings the opportunity to target increasingly small segments of customers.

But with that comes the extra workload, creating more versions of ads. That's where creative management platforms (CMPs) and dynamic creative optimisation (DCO) comes in.

I caught up with Victor Wong, CEO of Thunder, a CMP, to find out more about how advertisers are using CMPs.

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