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How to crack China with programmatic ad buying

China’s unique ecosystem means that international brands can’t adopt a ‘business as usual’ approach to reach its tantalizingly large population.

Dr. Sara Ye, president of Chinese ad tech titan iPinYou’s international business, explains how to crack the People’s Republic with programmatic buying.

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A look at CVS Health’s purpose-driven approach to business transformation

The ANA’s Masters of Marketing conference draws more than 2,700 brand marketers.

It seems that every one of them is thinking about how to transform their companies to become more responsive, more flexible and more digital.  

Fortunately, there are inspiring stories from speakers like Norman de Greve, Senior VP and CMO of CVS Health, who described the journey to becoming a more purpose-driven company.


12 examples of early Christmas marketing from online retailers

Halloween isn't even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.

Some are so impatient, they’ve already gone into full on festive-mode.


Why is UniLad the most-viewed video publisher in the world?

When it comes to the biggest media properties in the world, the likes of Buzzfeed or Vice might be obvious candidates. 

A brand you might not expect to appear in the list is UniLad.

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Can Southampton FC break the hegemony of crap football websites?

I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.

The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.


13 inspiring examples of design thinking from Japan

As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.

Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.

Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.


Newsjacking the US election: Six brands playing the Trump card

Election season is in full swing and the buzz of the Presidential race inescapable.

While it might just be Americans that are heading to the polls, US elections always capture the imagination of the rest of the world – and the clash of the Titans, Trump vs. Clinton, is no different.


Social selling: What it is, and what it definitely isn't

When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.

According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.

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Jaguar Land Rover launches digital store in London: Is it any good?

Jaguar Land Rover is the latest brand to open a showroom in London’s Westfield Stratford shopping mall.

Designed by digital retail experts Rockar, it aims to capture the changing needs of car consumers – those who prefer greater flexibility and less pressure to buy on-the-spot.


Microsoft's Hololens: A review of the 'mixed reality' headset

Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.

I’ve used several different virtual reality experiences in the past, and have always been blown away by them.


How travel brands are capturing millennial interest on mobile

There’s nothing quite like a bit of holiday research to get you through a rainy day.

Now, according to new stats from Signal, more of us than ever are using our smartphones to do it.


A closer look at the re-brand of Abercrombie & Fitch

Last week, Abercrombie & Fitch wiped its Instagram account clean.

It wasn’t the result of a social media fail, but rather, the unveiling of a long-awaited rebrand.