tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2016-05-27T15:36:30+01:00 tag:econsultancy.com,2008:BlogPost/67891 2016-05-27T15:36:30+01:00 2016-05-27T15:36:30+01:00 Personalisation can lift push notification open rates by up to 800%: Study Patricio Robles <p><strong>Building a successful mobile app is difficult. </strong></p> <p>Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.</p><p><a href="https://econsultancy.com/blog/67891-personalisation-can-lift-push-notification-open-rates-by-up-to-800-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67893 2016-05-27T14:26:00+01:00 2016-05-27T14:26:00+01:00 10 tantalising digital marketing stats from this week Nikki Gilliland <p><strong>This week’s statistical roundup includes the most-watched video on Facebook Live, news from Google, summer travel trends and a whole host more.</strong></p> <p>For even more statistics, don’t forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67893-10-tantalising-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67890 2016-05-27T11:37:41+01:00 2016-05-27T11:37:41+01:00 The 11 most interesting stories in digital this week Ben Davis <p><strong>Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.</strong></p> <p>Some you may have already read about, others will have passed you by.</p> <p>N.B. Cats are included.</p><p><a href="https://econsultancy.com/blog/67890-the-11-most-interesting-stories-in-digital-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67877 2016-05-27T09:52:36+01:00 2016-05-27T09:52:36+01:00 How automotive brands are blurring the lines between digital & reality Nikki Gilliland <p><strong>For most people, the experience of buying a car can be a long and laborious process. </strong></p> <p>As <a href="http://time.com/money/3826562/buying-cars-online-hate-car-dealerships/">research</a> has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.</p><p><a href="https://econsultancy.com/blog/67877-how-automotive-brands-are-blurring-the-lines-between-digital-reality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67874 2016-05-26T15:15:19+01:00 2016-05-26T15:15:19+01:00 The rise of the artisanal tone of voice among brand marketers Nikki Gilliland <p><strong>Since Innocent popularised the informal <a href="https://econsultancy.com/blog/67268-how-to-achieve-the-right-tone-of-voice-for-your-brand/">tone of voice</a>, many brands have followed suit by trying to make friends with the customer (as well as sell them a product).</strong></p> <p>But lately, I've noticed a shift away from this conversational style of copywriting.</p><p><a href="https://econsultancy.com/blog/67874-the-rise-of-the-artisanal-tone-of-voice-among-brand-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67881 2016-05-26T13:42:32+01:00 2016-05-26T13:42:32+01:00 Seven big challenges facing healthcare marketers Patricio Robles <p><strong>Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. </strong></p> <p>And perhaps few face the number of challenges that confront healthcare marketers.</p> <p>Here are seven of the biggest that this group must contend with.</p><p><a href="https://econsultancy.com/blog/67881-seven-big-challenges-facing-healthcare-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67884 2016-05-26T11:50:00+01:00 2016-05-26T11:50:00+01:00 Seven ways social media is shaping the beauty industry Nikki Gilliland <p><strong>In a recent survey by Dove, 30% of women admitted that their purchasing decisions are influenced by social media.</strong></p> <p>Having listened to <a href="http://www.fashionmonitor.com/#/">Fashion &amp; Beauty Monitor’s</a> latest panel discussion, this stat is far from surprising.</p><p><a href="https://econsultancy.com/blog/67884-seven-ways-social-media-is-shaping-the-beauty-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67883 2016-05-26T11:00:00+01:00 2016-05-26T11:00:00+01:00 Marks & Spencer: what does 'putting the customer at the heart of everything' mean? Ben Davis <p><strong>Marks &amp; Spencer has been all over the UK news this week, in the way that only Marks &amp; Spencer can.</strong></p> <p>The media and the public seem to go misty-eyed at the merest mention of the brand, and are willing it to find the good times again.</p> <p>Unfortunately, we're not buying its clothing or homeware - something the new CEO wants to remedy by "putting the customer at the heart of everything".</p> <p>But what does that actually mean?</p><p><a href="https://econsultancy.com/blog/67883-marks-spencer-what-does-putting-the-customer-at-the-heart-of-everything-mean/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67887 2016-05-26T10:18:00+01:00 2016-05-26T10:18:00+01:00 Twitter ditches its Buy button, puts focus on retargeting Ben Davis <p><strong>Eight months after full launch, it seems that Twitter is mothballing the Buy button.</strong></p> <p>The functionality is available at this time, but not for long, as Twitter is no longer developing the product.</p><p><a href="https://econsultancy.com/blog/67887-twitter-ditches-its-buy-button-puts-focus-on-retargeting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67875 2016-05-25T14:54:37+01:00 2016-05-25T14:54:37+01:00 Euro 2016 digital campaigns: So far, so uninspiring Ben Davis <p><strong>Another tiring maelstrom of tournament advertising is upon us.</strong></p> <p>Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands <em>know</em> that Euro 2016 offers value for money.</p> <p>TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.</p><p><a href="https://econsultancy.com/blog/67875-euro-2016-digital-campaigns-so-far-so-uninspiring/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67871 2016-05-25T14:20:32+01:00 2016-05-25T14:20:32+01:00 Five of the all-time best brand tie-ups, including Starbucks, O2 & Zoolander Ben Davis <p><strong>Last week saw three of the strangest brand tie-ups for a while.</strong></p> <p>The first was that <a href="http://mashable.com/2016/05/19/nike-starbucks-shoes/">Nike Starbucks shoe</a>, retailing at $100, the second, <a href="https://www.theguardian.com/football/2016/may/20/wayne-rooney-x-men-manchester-united">a strained Wayne Rooney cameo</a> (see below) in an X-Men adventure (and some blue-faced mascots at a United game), the third, green and red <a href="http://mashable.com/2016/05/20/mcdonalds-burger/#zsWdU69_Amqf">Angry Birds burger buns</a> at McDonald's.</p> <p>This got me thinking - what are the best brand tie-ups of the past few years?</p><p><a href="https://econsultancy.com/blog/67871-five-of-the-all-time-best-brand-tie-ups-including-starbucks-o2-zoolander/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67876 2016-05-25T11:38:00+01:00 2016-05-25T11:38:00+01:00 Why Gousto’s CEO thinks recipe boxes are the future of grocery retailing Nikki Gilliland <p><strong>I recently wrote about the growing popularity of <a href="https://econsultancy.com/blog/67861-four-reasons-recipe-box-brands-are-delivering-success/">recipe boxes</a>.</strong></p> <p><a href="https://www.gousto.co.uk/" target="_blank">Gousto</a> - an online company that aims to provide a convenient and easy way to cook healthily at home – is one of the biggest on the market.</p><p><a href="https://econsultancy.com/blog/67876-why-gousto-s-ceo-thinks-recipe-boxes-are-the-future-of-grocery-retailing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67882 2016-05-25T10:52:30+01:00 2016-05-25T10:52:30+01:00 What do Google's expanded text & local search ads mean for marketers? Ben Davis <p><strong>Google announced a tranche of changes to its ad products yesterday.</strong></p> <p>Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there's still work for marketers to do to understand their impact.</p> <p>Here's a summary of things to look out for in the coming weeks and months.</p><p><a href="https://econsultancy.com/blog/67882-what-do-google-s-expanded-text-local-search-ads-mean-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67878 2016-05-25T10:19:25+01:00 2016-05-25T10:19:25+01:00 Mega-menu design trends in ecommerce: 2014 vs 2016 Ben Davis <p><strong>Mega-menus are a mainstay of desktop ecommerce.</strong></p> <p>Five years ago, we published a post <a href="https://econsultancy.com/blog/7734-26-ecommerce-mega-menus-dissected/">dissecting 26 of these menus</a>, back when they were relatively novel.</p> <p>In 2014, <a href="https://econsultancy.com/blog/65357-mega-menu-design-trends-in-ecommerce-2011-vs-2014/">we revisited the topic</a>, seeing that full-width menus with a greater number of products and featured images were en vogue.</p> <p>So, what of 2016? Let's have a look.</p><p><a href="https://econsultancy.com/blog/67878-mega-menu-design-trends-in-ecommerce-2014-vs-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67879 2016-05-24T15:26:00+01:00 2016-05-24T15:26:00+01:00 Facebook’s busy May 2016 provides new opportunities for marketers Andrew Chrysostom <p><strong>It’s been a busy month at Facebook, and that’s before it got accused of censoring certain political views. </strong></p> <p>Let’s look at some of the biggest changes recently.</p><p><a href="https://econsultancy.com/blog/67879-facebook-s-busy-may-2016-provides-new-opportunities-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67873 2016-05-24T14:19:11+01:00 2016-05-24T14:19:11+01:00 12 examples of persuasive mobile UX from ecommerce app Wish Ben Davis <p><strong><a href="https://itunes.apple.com/gb/app/wish-shopping-made-fun/id530621395?mt=8">Wish</a> is a well-funded mobile commerce platform in Europe and North America.</strong></p> <p>As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.</p> <p>Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).</p><p><a href="https://econsultancy.com/blog/67873-12-examples-of-persuasive-mobile-ux-from-ecommerce-app-wish/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67870 2016-05-24T11:19:35+01:00 2016-05-24T11:19:35+01:00 Why ASOS is still leading the online retailing pack Paul Rouke <p><strong>I have been a long-time admirer of the ASOS user experience. </strong></p> <p>For over six years I have been using examples from throughout the site's end-to-end experience in training and presentations.</p> <p>Dare I say ASOS is the epitome of “ecommerce best practice”?</p><p><a href="https://econsultancy.com/blog/67870-why-asos-is-still-leading-the-online-retailing-pack/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67868 2016-05-24T10:09:02+01:00 2016-05-24T10:09:02+01:00 What skills do employers look for when hiring digital marketers? Nikki Gilliland <p><strong>Much like technology itself, the role of the digital marketer is ever-changing.</strong></p> <p>From search and social to data and content, professionals can now specialise in various strands of the industry.</p><p><a href="https://econsultancy.com/blog/67868-what-skills-do-employers-look-for-when-hiring-digital-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67863 2016-05-23T15:09:42+01:00 2016-05-23T15:09:42+01:00 Healthcare marketers making progress on measurement & metrics Patricio Robles <p><strong>Measurement is top of mind for marketers and the organizations they serve, but it's rarely a cut-and-dry matter.</strong></p> <p>That's particularly true for healthcare marketers.</p><p><a href="https://econsultancy.com/blog/67863-healthcare-marketers-making-progress-on-measurement-metrics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67840 2016-05-23T14:29:29+01:00 2016-05-23T14:29:29+01:00 Highly targeted online ads don't work: Stanford researchers Patricio Robles <p><strong>According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.</strong></p> <p>Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."</p><p><a href="https://econsultancy.com/blog/67840-highly-targeted-online-ads-don-t-work-stanford-researchers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67833 2016-05-23T11:01:20+01:00 2016-05-23T11:01:20+01:00 Virtual reality: Three more brands dipping their toes in Ben Davis <p><strong>Virtual reality is either the emperor's new clothes or the most exciting area of media today.</strong></p> <p>Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.</p> <p>Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.</p><p><a href="https://econsultancy.com/blog/67833-virtual-reality-three-more-brands-dipping-their-toes-in/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67859 2016-05-23T10:11:06+01:00 2016-05-23T10:11:06+01:00 Adidas creates B2B content to help with recruitment Ben Davis <p><strong>Adidas' GamePlan A is one of the quirkier corporate websites out there.</strong></p> <p>It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a <a href="http://www.telegraph.co.uk/men/fashion-and-style/10881682/The-metrosexual-is-dead.-Long-live-the-spornosexual.html">spornosexual</a> nodding his head at.</p> <p>But it's an interesting site because it shows that <a href="https://econsultancy.com/training/courses/topics/content-marketing-and-strategy">content marketing</a> is still trusted, and could be a force in increasingly competitive recruitment.</p><p><a href="https://econsultancy.com/blog/67859-adidas-creates-b2b-content-to-help-with-recruitment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67823 2016-05-20T15:32:00+01:00 2016-05-20T15:32:00+01:00 What makes ASOS's online customer experience so enjoyable? Derek Eccleston <p><strong>How do you combine functional and engaging content to create a great digital customer experience?</strong></p> <p>Since eDigitalResearch started benchmarking the online customer journey way back in 1999, results have changed massively.</p><p><a href="https://econsultancy.com/blog/67823-what-makes-asos-s-online-customer-experience-so-enjoyable/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67869 2016-05-20T14:17:38+01:00 2016-05-20T14:17:38+01:00 10 tremendous digital marketing statistics from this week Nikki Gilliland <p><strong>This week’s roundup includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and more.</strong></p> <p>For more of the same, download Econsultancy’s <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p> <p>Here we go, folks!</p><p><a href="https://econsultancy.com/blog/67869-10-tremendous-digital-marketing-statistics-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67866 2016-05-20T11:51:44+01:00 2016-05-20T11:51:44+01:00 Five implications of Android Instant Apps for marketers Ben Davis <p><strong>Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.</strong></p> <p>Developers will need to ensure their apps are 'modularized' and then will be able to offer this service to users on Jelly Bean OS or later.</p> <p>Many have hailed this announcement from <a href="https://econsultancy.com/blog/67864-vr-messaging-or-assistant-which-is-the-best-bet-for-google/">Google's recent I/O</a> event as the most exciting. So what are the implications?</p><p><a href="https://econsultancy.com/blog/67866-five-implications-of-android-instant-apps-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67865 2016-05-20T10:44:00+01:00 2016-05-20T10:44:00+01:00 Three key Digital Transformation takeaways from Digital Cream 2016 Nikki Gilliland <p><strong><a href="https://econsultancy.com/training/digital-transformation/">Digital transformation</a> is a tricky topic for marketers to define, let alone decipher.</strong></p> <p>Luckily, that's what <a href="https://econsultancy.com/events/digital-cream-london-2016/">Digital Cream</a> is for. </p><p><a href="https://econsultancy.com/blog/67865-three-key-digital-transformation-takeaways-from-digital-cream-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67867 2016-05-20T01:00:00+01:00 2016-05-20T01:00:00+01:00 Six must-do's for a successful customer experience programme Jeff Rajeck <p><strong>Customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge of launching a CX programme?</strong></p> <p>To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Bangkok to discuss CX at roundtables in April of this year.</p><p><a href="https://econsultancy.com/blog/67867-six-must-do-s-for-a-successful-customer-experience-programme/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67864 2016-05-19T16:14:51+01:00 2016-05-19T16:14:51+01:00 VR, messaging or Assistant: Which is the best bet for Google? Ben Davis <p><strong>Google I/O saw the tech giant unveiling products across the hot topics in tech right now.</strong></p> <p>New messaging apps, a new VR platform and a virtual assistant.</p> <p>How are these products placed in the market? Which might be the likeliest to succeed?</p><p><a href="https://econsultancy.com/blog/67864-vr-messaging-or-assistant-which-is-the-best-bet-for-google/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67860 2016-05-19T14:57:11+01:00 2016-05-19T14:57:11+01:00 10 examples of great Disney marketing campaigns Ben Davis <p><strong>There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.</strong></p> <p>The company creates such strong stories/brands that all of its media can appear to work seamlessly.</p> <p>Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.</p><p><a href="https://econsultancy.com/blog/67860-10-examples-of-great-disney-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67862 2016-05-19T14:06:00+01:00 2016-05-19T14:06:00+01:00 How Jamie Oliver harnessed the power of YouTube Nikki Gilliland <p><strong>Since 2013, Jamie Oliver's YouTube presence has gone from being barely noticeable to one of the platform's biggest food networks.</strong></p> <p>Now with three channels and well over 2m subscribers, he has truly mastered the art of video marketing.</p><p><a href="https://econsultancy.com/blog/67862-how-jamie-oliver-harnessed-the-power-of-youtube/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67835 2016-05-19T11:21:14+01:00 2016-05-19T11:21:14+01:00 Bringing data into creativity in a programmatic world Glen Calvert <p><strong>Advertisers love the sexy “big idea” for creative branding campaigns.</strong></p> <p>And therein lies the fundamental aversion to getting down into the detail and considering the potential advantages offered by data.</p><p><a href="https://econsultancy.com/blog/67835-bringing-data-into-creativity-in-a-programmatic-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67861 2016-05-19T10:16:00+01:00 2016-05-19T10:16:00+01:00 Four reasons recipe box brands are delivering success Nikki Gilliland <p><strong>If you’re someone who is short on time or inspiration, recipe boxes are the latest service intent on revolutionising your life.</strong></p> <p>With the <a href="http://uk.businessinsider.com/amazon-to-launch-a-blue-apron-like-recipe-delivery-service-this-fall-as-it-ramps-up-food-business-2016-5?r=US&amp;IR=T">news</a> that Amazon is about to launch its very own recipe delivery service in partnership with Tyson Foods, it seems there are more to choose from than ever.</p><p><a href="https://econsultancy.com/blog/67861-four-reasons-recipe-box-brands-are-delivering-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67851 2016-05-19T01:00:00+01:00 2016-05-19T01:00:00+01:00 How are Thai marketers personalising the customer experience? Jeff Rajeck <p><strong>Personalisation is becoming a key component of digital marketing strategy. </strong></p> <p>In a recent survey of marketers from Australia and New Zealand, nearly seven in ten (69%) said that over the next few years personalising customer interactions was 'very important' for their organisations.</p><p><a href="https://econsultancy.com/blog/67851-how-are-thai-marketers-personalising-the-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67857 2016-05-18T15:55:00+01:00 2016-05-18T15:55:00+01:00 Google introduces Shopping Ads to image search: The expert view Ben Davis <p><strong>Yesterday saw the latest development in Google's search advertising product.</strong></p> <p>Shopping ads, or product listing ads (PLAs), are <a href="http://adwords.blogspot.co.uk/2016/05/ways-to-be-useful-for-mobile-shoppers.html">set to appear within Google image searches</a>.</p> <p>I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.</p><p><a href="https://econsultancy.com/blog/67857-google-introduces-shopping-ads-to-image-search-the-expert-view/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67847 2016-05-18T14:49:43+01:00 2016-05-18T14:49:43+01:00 Is omni-channel retail a delusion? Patricio Robles <p><strong>In 2012, Jerry Storch, then the CEO of Toys R Us, told attendees at the Shop.org conference <a href="https://econsultancy.com/blog/10687-stores-will-never-die-with-omni-channel-retailing">that stores will never die thanks to omni-channel retail</a>.</strong></p> <p>Since that time, many traditional retailers have invested heavily in omni-channel initiatives that seem wise, at least on the surface.</p> <p>But are retailers' omni-channel hopes really delusions?</p><p><a href="https://econsultancy.com/blog/67847-is-omni-channel-retail-a-delusion/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67856 2016-05-18T14:16:18+01:00 2016-05-18T14:16:18+01:00 Four delicious examples of food & drink brands on Instagram Nikki Gilliland <p><strong>What’s even more satisfying than the first bite of a burger?</strong></p> <p>Remembering to take a photograph beforehand of course.</p><p><a href="https://econsultancy.com/blog/67856-four-delicious-examples-of-food-drink-brands-on-instagram/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67848 2016-05-18T11:21:49+01:00 2016-05-18T11:21:49+01:00 To rebrand, or not to rebrand? That is the question Andrew Chrysostom <p><strong>With Instagram redesigning its logo and Budweiser temporarily changing its name to America, now is a good time to look at the challenges that companies face when rebranding.</strong></p><p><a href="https://econsultancy.com/blog/67848-to-rebrand-or-not-to-rebrand-that-is-the-question/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67854 2016-05-18T10:40:00+01:00 2016-05-18T10:40:00+01:00 Atom Bank: No branches, no legacy tech, fewer channels Ben Davis <p><strong>Atom Bank is the UK's first bank designed for digital and optimised for mobile.</strong></p> <p>Lisa Wood, CMO, is speaking at Econsultancy's excellent <a href="https://econsultancy.com/events/future-of-digital-marketing-london/">Future of Digital Marketing conference</a> next month.</p> <p>We caught up with her for a preview, picking her brain on the merits of a branchless and legacy-free, online bank.</p><p><a href="https://econsultancy.com/blog/67854-atom-bank-no-branches-no-legacy-tech-fewer-channels/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67831 2016-05-17T15:01:00+01:00 2016-05-17T15:01:00+01:00 Electronic Health Records (EHRs) could help pharma marketers reach doctors Patricio Robles <p><strong>Pharma companies face a number of challenges when it comes to digital marketing.</strong></p> <p>We recently reported on the spectre of <a href="https://econsultancy.com/blog/67227-ban-on-consumer-ads-could-make-pharma-s-digital-shortcomings-more-costly">a consumer marketing clampdown</a>, and how pharma brands <a href="https://econsultancy.com/blog/67131-pharma-s-mobile-social-efforts-aren-t-as-healthy-as-they-should-be">aren't making the most of mobile and social opportunities</a>.</p><p><a href="https://econsultancy.com/blog/67831-electronic-health-records-ehrs-could-help-pharma-marketers-reach-doctors/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67841 2016-05-17T14:23:46+01:00 2016-05-17T14:23:46+01:00 As consumers clamor for good deals, discount strategy becomes key for retailers Patricio Robles <p><strong>The road to retail hell might be paved with discounts, but for retailers looking to survive and thrive, deal strategy is all but required.</strong></p> <p>And it's only likely to become more important if data indicating that consumers are increasingly searching for deals is accurate.</p><p><a href="https://econsultancy.com/blog/67841-as-consumers-clamor-for-good-deals-discount-strategy-becomes-key-for-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67794 2016-05-17T11:23:00+01:00 2016-05-17T11:23:00+01:00 Why use CRM data in programmatic media campaigns? Ben Davis <p><strong>How do CRM and programmatic work together, and what are the challenges for advertisers that haven't yet achieved such integration?</strong></p> <p>Econsultancy and Sociomantic Labs have published a new report, <a href="https://econsultancy.com/reports/the-role-of-crm-in-data-driven-advertising/">The Role of CRM in Data-Driven Marketing</a>, so I thought I'd give an overview of where these disciplines meet.</p><p><a href="https://econsultancy.com/blog/67794-why-use-crm-data-in-programmatic-media-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67852 2016-05-17T10:04:01+01:00 2016-05-17T10:04:01+01:00 Style or sell-out: Three examples of celebrity fashion collaborations Nikki Gilliland <p><strong>Celebrities are no longer satisfied with just the one career.</strong></p> <p>From book deals to <a href="https://econsultancy.com/blog/67443-eight-influencer-marketing-stats-for-fashion-beauty-brands/">beauty</a> products, we’re now used to seeing famous faces enjoy a wide range of extra pursuits.</p><p><a href="https://econsultancy.com/blog/67852-style-or-sell-out-three-examples-of-celebrity-fashion-collaborations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67837 2016-05-17T01:30:00+01:00 2016-05-17T01:30:00+01:00 How data-driven CX initiatives can avoid the IT 'black hole' Jeff Rajeck <p><strong>Improving customer experience (CX) is one of the main priorities of most marketing departments these days. </strong></p> <p>Marketers often struggle, however, to make CX initiatives a priority with their IT department. </p> <p>Here are a few ways marketers are succeeding in spite of this barrier.</p><p><a href="https://econsultancy.com/blog/67837-how-data-driven-cx-initiatives-can-avoid-the-it-black-hole/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67850 2016-05-16T14:29:08+01:00 2016-05-16T14:29:08+01:00 Quantitative marketing: You have enough data to improve performance. I promise. Evan Dunn <p><strong>"We don't have enough data." </strong></p> <p>This is a common refrain from brands as they begin to 'go digital' and launch more campaigns, but hesitate to deploy comprehensive analytics.</p> <p>Or it's the line used to ward off assertions that advanced analytics could be the key to successful omnichannel marketing.</p><p><a href="https://econsultancy.com/blog/67850-quantitative-marketing-you-have-enough-data-to-improve-performance-i-promise/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67853 2016-05-16T14:20:00+01:00 2016-05-16T14:20:00+01:00 Lead generation forms: Five uncommon strategies to increase conversion rates Marcus Taylor <p><strong>Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead. </strong></p> <p>Because of this, forms have a disproportionate amount of influence on your marketing results.</p> <p>When you double the conversion rate of your form, you double the effectiveness of every single traffic source, marketing channel, and campaign that relies on it.  </p><p><a href="https://econsultancy.com/blog/67853-lead-generation-forms-five-uncommon-strategies-to-increase-conversion-rates/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67826 2016-05-16T11:31:30+01:00 2016-05-16T11:31:30+01:00 The 10 steps of digital replatforming Ben Davis <p><strong>Econsultancy has, in the past, provided a number of <a href="https://econsultancy.com/reports/buyers-guides/">buyers' guides for digital technology</a>.</strong></p> <p>However, I thought it would be useful to publish a brief and generic guide to replatforming, given that many companies are focusing on updating legacy technology.</p><p><a href="https://econsultancy.com/blog/67826-the-10-steps-of-digital-replatforming/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67845 2016-05-16T09:53:32+01:00 2016-05-16T09:53:32+01:00 Three tips to help charity marketing videos flourish Andrew Chrysostom <p><strong>One of the categories in this year’s <a href="http://www.festivalofmarketing.com/awards/categories">Masters of Marketing Awards</a> celebrates excellence in the charity and non-profit sector.</strong></p> <p>There’s a lot of competition among charities these days, so I thought I’d highlight a few factors which help to create a really impactful campaign video.</p><p><a href="https://econsultancy.com/blog/67845-three-tips-to-help-charity-marketing-videos-flourish/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67836 2016-05-13T14:54:59+01:00 2016-05-13T14:54:59+01:00 The role of artificial intelligence in customer communications Tamara Littleton <p><strong>Artificial Intelligence has been prominent in tech news recently, and was a hot topic at SXSW.</strong></p> <p>The technology has massive potential for use in customer communication, yet will it ever be able to completely replace the need for a human element?</p><p><a href="https://econsultancy.com/blog/67836-the-role-of-artificial-intelligence-in-customer-communications/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67830 2016-05-13T14:02:06+01:00 2016-05-13T14:02:06+01:00 Young users aren't fans of targeted social ads: Report Patricio Robles <p><strong>For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.</strong></p> <p>But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.</p><p><a href="https://econsultancy.com/blog/67830-young-users-aren-t-fans-of-targeted-social-ads-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67849 2016-05-13T12:20:00+01:00 2016-05-13T12:20:00+01:00 The 10 top digital marketing statistics from this week Nikki Gilliland <p><strong>This week’s round up of stats includes (even more) success for Leicester City, Apple’s latest investment, excitement for Euro 2016 and lots more.</strong></p> <p>As always, don't forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> for further analysis.</p><p><a href="https://econsultancy.com/blog/67849-the-10-top-digital-marketing-statistics-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>