tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2017-07-21T14:49:00+01:00 tag:econsultancy.com,2008:BlogPost/69271 2017-07-21T14:49:00+01:00 2017-07-21T14:49:00+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>It's time for the latest rattlebag of wonder from the last week in digital.</strong></p> <p>I promise you three LoLs, one small tear, and twelfteen smirks. Here we go...</p><p><a href="https://econsultancy.com/blog/69271-the-most-joyful-digital-news-stories-from-the-last-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69274 2017-07-21T12:36:03+01:00 2017-07-21T12:36:03+01:00 10 brilliant digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’ve got some cracking stats for you this week, including news about Google ads, email open rates, online video, and P2P apps. </strong></p> <p>If you like the sound of that, you’re bound to enjoy our <a href="https://www.econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a>, too, which is bursting with even more facts and figures.</p><p><a href="https://econsultancy.com/blog/69274-10-brilliant-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69266 2017-07-21T11:30:00+01:00 2017-07-21T11:30:00+01:00 A 10-step process to writing excellent B2B blog posts Ben Davis <p><strong>Whatever debate there may be about the efficacy of content marketing for some B2C brands, publishing online has been an undoubted boon for B2B.</strong></p> <p>Now I wouldn't call myself an expert at writing blog posts, but I have written an awful lot of them aimed at a B2B audience. I therefore feel I can just about get away with writing a guide to... writing.</p><p><a href="https://econsultancy.com/blog/69266-a-10-step-process-to-writing-excellent-b2b-blog-posts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69251 2017-07-21T10:18:12+01:00 2017-07-21T10:18:12+01:00 How to position your brand to convince consumers to trade up or trade down Michael Sandstrom <p><strong>Your customer's perceived position of where your brand is in the market can have a major impact on your sales.</strong></p> <p>Whether your brand is catering to the higher or lower end of your product category, people tend to gravitate to the much broader middle ground. </p><p><a href="https://econsultancy.com/blog/69251-how-to-position-your-brand-to-convince-consumers-to-trade-up-or-trade-down/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69260 2017-07-21T09:39:19+01:00 2017-07-21T09:39:19+01:00 Four ways hotels and accommodation sites can increase direct bookings Nikki Gilliland <p><strong>A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accomodation providers this year compared to 17% in 2007 and 30% five years ago. </strong></p> <p>This contrasts with international travellers who apparently prefer to use travel agents, with just 17% booking direct with their accommodation provider.</p><p><a href="https://econsultancy.com/blog/69260-four-ways-hotels-and-accommodation-sites-can-increase-direct-bookings/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69265 2017-07-20T17:43:59+01:00 2017-07-20T17:43:59+01:00 The evolving relationship between brand marketers and agencies [New research] Nikki Gilliland <p><strong>Brands no longer turn to agencies solely for creative content or campaign management. </strong></p> <p>Now, the importance of technology, data, and CX means that demands are growing – and client-agency relationships are changing.</p><p><a href="https://econsultancy.com/blog/69265-the-evolving-relationship-between-brand-marketers-and-agencies-new-research/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69258 2017-07-20T15:09:34+01:00 2017-07-20T15:09:34+01:00 Data is eating the world: How data is reshaping business in the networked economy Prosper Williams <p><strong>In his now famous 2011 Wall Street Journal article, 'Why software is eating the world', Andreessen Horowitz co-founder and tech icon Marc Andreessen predicted a “dramatic and broad technological and economic shift in which software companies were poised to take over large swathes of the economy”.</strong></p><p><a href="https://econsultancy.com/blog/69258-data-is-eating-the-world-how-data-is-reshaping-business-in-the-networked-economy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69270 2017-07-20T14:00:43+01:00 2017-07-20T14:00:43+01:00 Analytics play a key role in helping to drive digital transformation [New research] Linus Gregoriadis <p><strong>Digital analytics are playing an increasingly important role in helping to drive digital transformation programmes, according to new research published this week by Econsultancy and <a href="https://www.lynchpin.com/">Lynchpin</a>.</strong></p><p><a href="https://econsultancy.com/blog/69270-analytics-play-a-key-role-in-helping-to-drive-digital-transformation-new-research/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69257 2017-07-20T13:09:21+01:00 2017-07-20T13:09:21+01:00 What is utility marketing and why is it important? Nikki Gilliland <p><strong>While marketing was once about making a big impression, the focus is now more towards creating value. </strong></p> <p>Instead of flashy ad campaigns, brands are intent on creating functional, useful, and relevant tools to meet the needs of consumers.</p><p><a href="https://econsultancy.com/blog/69257-what-is-utility-marketing-and-why-is-it-important/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69263 2017-07-20T11:00:00+01:00 2017-07-20T11:00:00+01:00 Google Analytics will soon be able to answer questions in plain English Patricio Robles <p><strong>"How did traffic from search change year-on-year in June?"</strong></p> <p>In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform.</p><p><a href="https://econsultancy.com/blog/69263-google-analytics-will-soon-be-able-to-answer-questions-in-plain-english/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69254 2017-07-20T09:44:00+01:00 2017-07-20T09:44:00+01:00 Four key digital challenges for IT leaders in 2017 Nikki Gilliland <p><strong>Once solely thought of in terms of support, IT is now recognised for playing a pivotal role in businesses undergoing digital transformation. </strong></p> <p>But what are the key challenges for IT leaders aiming to help drive this change? Econsultancy’s <a href="https://econsultancy.com/reports/2017-digital-trends-in-it/">2017 Digital Trends in IT report</a>, published in association with Adobe, considers this question. </p><p><a href="https://econsultancy.com/blog/69254-four-key-digital-challenges-for-it-leaders-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69248 2017-07-19T01:00:00+01:00 2017-07-19T01:00:00+01:00 What is the state of marketing automation in Australia & New Zealand? Ben Davis <p><strong>Marketing automation - no longer the bright young thing of marketing, but not necessarily at maturity yet either.</strong></p> <p>Econsultancy's latest survey report, the <a href="https://econsultancy.com/reports/state-of-marketing-automation-in-australia-and-new-zealand/">State of Marketing Automation in Australia and New Zealand</a>, in association with Oracle Marketing Cloud, assesses what marketers in the region are doing.</p><p><a href="https://econsultancy.com/blog/69248-what-is-the-state-of-marketing-automation-in-australia-new-zealand/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69255 2017-07-18T14:10:13+01:00 2017-07-18T14:10:13+01:00 Amazon Prime Day 2017: The mind-blowing stats and facts Patricio Robles <p><strong>Last week, Amazon held its annual Prime Day event.</strong></p> <p>The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks to Amazon's online retail dominance, has become one of the biggest shopping days of the year.</p><p><a href="https://econsultancy.com/blog/69255-amazon-prime-day-2017-the-mind-blowing-stats-and-facts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69247 2017-07-18T12:00:52+01:00 2017-07-18T12:00:52+01:00 Bounce is back! And product pages are to blame.. Steve Borges <p><strong>High bounce rates are making an unwelcome return - so what’s happening and what can you do about it?</strong></p> <p>There’s no doubt about it; high bounce rates are back - and back with a vengeance. But this time with new underlying causes that retailers are just beginning to understand and starting to tackle.</p><p><a href="https://econsultancy.com/blog/69247-bounce-is-back-and-product-pages-are-to-blame/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69253 2017-07-18T10:21:00+01:00 2017-07-18T10:21:00+01:00 GDPR: 10 examples of best practice UX for obtaining marketing consent Ben Davis <p><strong>With the <a href="https://econsultancy.com/blog/67540-what-is-the-eu-general-data-protection-regulation-gdpr-why-should-you-care/">General Data Protection Regulation (GDPR)</a> due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance.</strong></p> <p>However, there are fewer articles that point to companies who are already exhibiting best practice. So, I'm going to attempt to round up examples that already seem to comply with aspects of the GDPR.</p><p><a href="https://econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69167 2017-07-18T09:51:59+01:00 2017-07-18T09:51:59+01:00 A day in the life of... a web designer for a programmatic ad company Ben Davis <p><strong>Chelsea Ikona is a web designer at Sociomantic, a display advertising company and part of Dunnhumby, the customer science company, wholly owned by Tesco.</strong></p> <p>What does a designer do for a programmatic ad firm? We're about to find out...</p><p><a href="https://econsultancy.com/blog/69167-a-day-in-the-life-of-a-web-designer-for-a-programmatic-ad-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69237 2017-07-14T14:46:00+01:00 2017-07-14T14:46:00+01:00 A beginner's guide to building a data science team Ben Davis <p><strong>So, you want to build a data science team? Here's some stuff to think about.</strong></p> <p>Before long, just like this stock photo, you'll have a team of weird orange people with big bulbous heads, who can sit around a table looking at an enormous hologram of a simple bar chart.</p><p><a href="https://econsultancy.com/blog/69237-a-beginner-s-guide-to-building-a-data-science-team/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69252 2017-07-14T14:04:40+01:00 2017-07-14T14:04:40+01:00 10 dazzling digital marketing stats from this week Nikki Gilliland <p><strong>Let’s sink our teeth into some juicy stats, shall we?</strong></p> <p>This week’s roundup includes news about GDPR, emojis, online search, and lots about Amazon Prime Day. You can also download the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for more.</p><p><a href="https://econsultancy.com/blog/69252-10-dazzling-digital-marketing-stats-from-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69241 2017-07-14T12:09:00+01:00 2017-07-14T12:09:00+01:00 Three reasons to admire Glossier: The best online beauty brand you've never heard of Charles Wade <p><strong>Little-known internationally, Glossier is becoming quite the cult favourite in the US.</strong></p> <p>A relatively late entrant into the crowded beauty sector, its rise has been meteoric – last August a <a href="https://www.buzzfeed.com/nitashatiku/inside-glossier-the-beauty-startup-that-just-happens-to-sell?utm_term=.sjadNqRXrM#.jbBxYPv5X6">Buzzfeed article</a> revealed projected growth of 600% in 2016, with up to 30,000 people on product wait-lists.</p><p><a href="https://econsultancy.com/blog/69241-three-reasons-to-admire-glossier-the-best-online-beauty-brand-you-ve-never-heard-of/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69249 2017-07-14T11:31:27+01:00 2017-07-14T11:31:27+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>It's a short roundup of the most enjoyable news stories this week, but rest assured that it is 100% gold.</strong></p> <p>From great GIFs to literally life-changing apps, there's much to raise the spirits and interrupt your daily routine of email creation, client calls, spreadsheet wrangling, or whatever else it is that you do.</p><p><a href="https://econsultancy.com/blog/69249-the-most-joyful-digital-news-stories-from-the-last-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69250 2017-07-14T10:52:35+01:00 2017-07-14T10:52:35+01:00 Four reasons behind Superdrug's 41% increase in profits Nikki Gilliland <p><strong>Until a few years ago, Superdrug was losing in the UK retail battle against long-time health and beauty rival, Boots. </strong></p> <p>Fast forward a couple of years and it’s a different story. Superdrug has just reported a 10.4% increase in revenue in 2016, with profits soaring 41% to £80.4m for the 53 weeks ending 31st December.</p><p><a href="https://econsultancy.com/blog/69250-four-reasons-behind-superdrug-s-41-increase-in-profits/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69246 2017-07-13T14:21:24+01:00 2017-07-13T14:21:24+01:00 Why Adidas is moving into utility marketing with All Day fitness app Nikki Gilliland <p><strong>Whether you’re into yoga or weight training – there’s bound to be an app suited to your athletic pursuit of choice. The market has been flooded over the past few years, with more than half of all smartphone users reported to have downloaded a fitness app of some kind. </strong></p> <p>Like most sports brands, Adidas has been present in the app market for a while, capitalising on the opportunity to target consumers and build brand loyalty. </p><p><a href="https://econsultancy.com/blog/69246-why-adidas-is-moving-into-utility-marketing-with-all-day-fitness-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69239 2017-07-13T13:17:13+01:00 2017-07-13T13:17:13+01:00 Will emoji search ever catch on? Kayak certainly hopes so Nikki Gilliland <p><strong>From email subject lines to custom keyboards, we’ve seen brands use emojis in a variety of different ways.</strong></p> <p>With 92% of all internet users said to use them in everyday communication, it’s not hard to see why brands are trying to get in on the act.</p><p><a href="https://econsultancy.com/blog/69239-will-emoji-search-ever-catch-on-kayak-certainly-hopes-so/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69245 2017-07-13T12:33:56+01:00 2017-07-13T12:33:56+01:00 Native ads gain as advertisers seek brand safety away from programmatic Patricio Robles <p><strong>If one topic has dominated the digital advertising market in 2017, it's brand safety.</strong></p> <p>A backlash over advertising displayed alongside offensive content led major ad agencies like Havas and a diverse group of major brand advertisers including Toyota, GlaxoSmithKline and Verizon, to boycott Google.</p><p><a href="https://econsultancy.com/blog/69245-native-ads-gain-as-advertisers-seek-brand-safety-away-from-programmatic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69243 2017-07-13T12:00:48+01:00 2017-07-13T12:00:48+01:00 Is it time to put the kibosh on the VR hype? Patricio Robles <p><strong>In early 2016, Facebook CEO Mark Zuckerberg took to the stage at Samsung's Mobile World Congress in Barcelona to talk about virtual reality (VR).</strong></p><p><a href="https://econsultancy.com/blog/69243-is-it-time-to-put-the-kibosh-on-the-vr-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69244 2017-07-13T10:32:38+01:00 2017-07-13T10:32:38+01:00 Eight inspiring examples of shoppable digital content Nikki Gilliland <p><strong>Basket abandonment is a perpetual challenge for online retailers, with an average of </strong><strong>72% of customers said to leave behind their order instead of buying online.</strong></p> <p>From delivery demands to the trend for dual screening, online shoppers are more distracted than ever before, and far less likely to display brand loyalty.</p><p><a href="https://econsultancy.com/blog/69244-eight-inspiring-examples-of-shoppable-digital-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69242 2017-07-12T01:00:00+01:00 2017-07-12T01:00:00+01:00 The best APAC digital marketing stats from June 2017 Ben Davis <p><strong>Better late than never, here's your roundup of all the best digital marketing stats from Asia-Pacific in June 2017.</strong></p> <p>Topics include misconceptions of adland, mobile video in India, ecommerce in Malaysia, and VR in China.</p><p><a href="https://econsultancy.com/blog/69242-the-best-apac-digital-marketing-stats-from-june-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69173 2017-07-11T15:55:00+01:00 2017-07-11T15:55:00+01:00 Customer experience in Amazon's New York book store: Why not just buy it online? Charles Wade <p><strong>The first and overwhelming impression when visiting Amazon’s first New York location is that of familiarity. </strong></p> <p>The look and feel, wooden shelves with white on black signage just above is reminiscent of the British retailer Waterstones, which operates in the same sector. Further, second-tier typography, this time white on royal blue, has shades of WHSmith, another old-hand.</p><p><a href="https://econsultancy.com/blog/69173-customer-experience-in-amazon-s-new-york-book-store-why-not-just-buy-it-online/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69231 2017-07-11T15:00:00+01:00 2017-07-11T15:00:00+01:00 Ads.txt, a new standard for fighting inventory spoofing & unauthorized sellers: What you need to know Patricio Robles <p><strong>At the beginning of this month, the IAB's Tech Lab announced <a href="https://iabtechlab.com/ads-txt/">the release</a> of the final Version 1.0 specification Ads.txt, which aims to help prevent inventory spoofing and unauthorized sellers.</strong></p> <p>Here's what publishers and advertisers need to know about Ads.txt.</p><p><a href="https://econsultancy.com/blog/69231-ads-txt-a-new-standard-for-fighting-inventory-spoofing-unauthorized-sellers-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69195 2017-07-11T14:00:00+01:00 2017-07-11T14:00:00+01:00 The tech & CX challenge: Playing safe doesn't cut it any more Blake Cahill <p><strong>Over the last 10 years, businesses have changed dramatically. Gone are the days when companies decided who they communicated to, when they communicated and where they communicated.</strong></p> <p>Customers now want to do things in whatever way is easiest for them, and with this type of expectation growing, businesses are no longer calling the shots when it comes to customer wants and needs.</p><p><a href="https://econsultancy.com/blog/69195-the-tech-cx-challenge-playing-safe-doesn-t-cut-it-any-more/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69234 2017-07-11T12:00:00+01:00 2017-07-11T12:00:00+01:00 Six consumer brands with picture-perfect Pinterest strategies Nikki Gilliland <p><strong>While Instagram and Facebook might be the first port of call for brands on social media, Pinterest is certainly one platform to watch.</strong></p> <p>Last month Pinterest was valued at $12.3bn, and it’s predicted to generate more than $500m in revenue by the end of this year. This is mainly thanks to the platform's growing potential for advertising, with new visual discovery tools and <a href="https://econsultancy.com/blog/68768-what-marketers-need-to-know-about-pinterest-s-new-search-ads/">shoppable content</a> driving interest. In turn, many brands are also starting to take the platform more seriously.</p><p><a href="https://econsultancy.com/blog/69234-six-consumer-brands-with-picture-perfect-pinterest-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69227 2017-07-11T10:45:00+01:00 2017-07-11T10:45:00+01:00 How to attract lots of quality online reviews to your ecommerce store Andy Favell <p><strong>Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this <a href="https://econsultancy.com/blog/69220-who-should-own-customer-reviews-in-your-organisation/" target="_blank">previous article</a>.</strong></p><p><a href="https://econsultancy.com/blog/69227-how-to-attract-lots-of-quality-online-reviews-to-your-ecommerce-store/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69175 2017-07-11T09:46:08+01:00 2017-07-11T09:46:08+01:00 A day in the life of... Head of Yahoo Storytellers content studio Ben Davis <p><strong>Emma Jowett is Head of ‎Yahoo Storytellers, an end-to-end customer content studio that helps Yahoo advertisers build campaigns.</strong></p> <p>We caught up with Emma to see what her role entails.</p> <p><a href="https://econsultancy.com/blog/69175-a-day-in-the-life-of-head-of-yahoo-storytellers-content-studio/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69233 2017-07-07T14:30:00+01:00 2017-07-07T14:30:00+01:00 10 silly digital things we've enjoyed in the last week Ben Davis <p><strong>From infuriating Kickstarters to rather creepy AR games, we aim to bring you the silliest stuff in digital from the last week.</strong></p> <p>Enjoy!</p><p><a href="https://econsultancy.com/blog/69233-10-silly-digital-things-we-ve-enjoyed-in-the-last-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69236 2017-07-07T12:40:12+01:00 2017-07-07T12:40:12+01:00 10 superior digital marketing stats from this week Nikki Gilliland <p><strong>Ready for your weekly dose of stats?</strong></p> <p>This week’s diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You’ll also find tonnes more facts and figures in the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69236-10-superior-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69219 2017-07-07T11:40:00+01:00 2017-07-07T11:40:00+01:00 Why fintech disruption isn't just about the technology Patricio Robles <p><strong>In the past few years, fintech startups <a href="https://econsultancy.com/blog/68159-five-ways-fintech-upstarts-are-disrupting-established-financial-institutions/">have disrupted</a> the financial services industry and forced entrenched players, some that have been around for a 100+ years, to scramble.</strong></p> <p>But just what is fintech and why is it having such a big impact on one of the most lucrative markets in the world? </p><p><a href="https://econsultancy.com/blog/69219-why-fintech-disruption-isn-t-just-about-the-technology/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69207 2017-07-07T11:00:00+01:00 2017-07-07T11:00:00+01:00 How six travel & hospitality brands use personalisation to enhance the customer experience Nikki Gilliland <p><strong>Personalised marketing means more than just addressing the customer by name. </strong></p> <p>For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and customised travel itineraries.</p><p><a href="https://econsultancy.com/blog/69207-how-six-travel-hospitality-brands-use-personalisation-to-enhance-the-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69235 2017-07-07T10:36:16+01:00 2017-07-07T10:36:16+01:00 Snapchat opens up to the web in a big way with new Paperclip linking feature Patricio Robles <p><strong>Since its launch, popular messaging service Snapchat has only been accessible via iOS and Android apps. The Snapchat ecosystem has been totally closed off from the outside world, including the web.</strong></p> <p>That stands in stark contrast to Snapchat's biggest competitor, Facebook-owned Instagram. In 2012, it made user profiles accessible on the instagram.com website, and most recently, <a href="https://econsultancy.com/blog/69074-will-instagram-s-mobile-web-app-help-facebook-slay-snapchat">it upgraded its mobile web app to allow users to post content</a>. Previously, content posting could only be performed via the Instagram native mobile apps.</p><p><a href="https://econsultancy.com/blog/69235-snapchat-opens-up-to-the-web-in-a-big-way-with-new-paperclip-linking-feature/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69216 2017-07-07T10:12:39+01:00 2017-07-07T10:12:39+01:00 Four factors fuelling the growth of fast fashion retailers Nikki Gilliland <p><strong>The fast fashion industry is big business – and it’s only getting bigger.</strong></p> <p>According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour.</p><p><a href="https://econsultancy.com/blog/69216-four-factors-fuelling-the-growth-of-fast-fashion-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69229 2017-07-07T01:00:00+01:00 2017-07-07T01:00:00+01:00 How digital transformation can revolutionise marketing Jeff Rajeck <p><strong>Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.</strong>  </p> <p>At a recent Econsultancy event, delegates were offered insights by an industry expert into how <a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a> can transform marketing on its own.</p><p><a href="https://econsultancy.com/blog/69229-how-digital-transformation-can-revolutionise-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69228 2017-07-06T15:06:39+01:00 2017-07-06T15:06:39+01:00 Predictive analytics: Four prerequisites of an effective strategy Ben Davis <p><strong>Predictive analytics or big data analytics is the process of taking a range of data sources and using algorithmic analysis to identify patterns in the data and predict future user behaviours.</strong></p> <p>In Econsultancy's <a href="https://econsultancy.com/reports/predictive-analytics-report/">Predictive Analytics report</a>, in association with RedEye, a model was proposed detailing three stages of analytics maturity.</p><p><a href="https://econsultancy.com/blog/69228-predictive-analytics-four-prerequisites-of-an-effective-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69230 2017-07-06T14:15:06+01:00 2017-07-06T14:15:06+01:00 After years of resistance, Nike gives in to Amazon Patricio Robles <p><strong>In the latest sign of Amazon's growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth's site. </strong></p> <p>Here's why and what happens next.</p><p><a href="https://econsultancy.com/blog/69230-after-years-of-resistance-nike-gives-in-to-amazon/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69232 2017-07-06T11:41:00+01:00 2017-07-06T11:41:00+01:00 Marketers can rest easy, AI is not about to make them redundant Nikki Gilliland <p><strong>How do you measure chatbot success?</strong></p> <p>According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy’s <a href="http://conferences.marketingweek.com/supercharged/home">Supercharged event</a>, it is simply when the user does not realise they are being served by a robot.</p><p><a href="https://econsultancy.com/blog/69232-marketers-can-rest-easy-ai-is-not-about-to-make-them-redundant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69226 2017-07-06T10:43:30+01:00 2017-07-06T10:43:30+01:00 How Food52 successfully combines content and commerce Nikki Gilliland <p><strong>While many publishers are trying to find new content streams within the retail sector, few have managed to marry the two worlds of content and commerce like Food52.</strong></p> <p>First launched in 2009 as a small online food community, Food52 now has an average of 11m monthly visitors across various platforms, including an impressive 1.7m followers on Instagram. Meanwhile, it generates two-thirds of its revenue from sales in its online shop. </p><p><a href="https://econsultancy.com/blog/69226-how-food52-successfully-combines-content-and-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69183 2017-07-06T09:37:05+01:00 2017-07-06T09:37:05+01:00 Make your new marketing hires read this collection of articles Ben Davis <p><strong>The marketing industry is notorious for not getting to the point.</strong></p> <p>Vendors wrap their services in complex hyperbole, creatives value medium over message, and blogs like this one (hands up) often fail to call them out.</p><p><a href="https://econsultancy.com/blog/69183-make-your-new-marketing-hires-read-this-collection-of-articles/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69224 2017-07-04T23:59:00+01:00 2017-07-04T23:59:00+01:00 How to get started with design thinking Jeff Rajeck <p><strong>Econsultancy has covered design thinking a number of times.</strong></p> <p>And while these posts offer a great introduction to the <a href="https://econsultancy.com/blog/68503-what-is-design-thinking/">whats</a>, <a href="https://econsultancy.com/blog/68509-why-is-design-thinking-suddenly-so-important/">whys</a>, and <a href="https://econsultancy.com/blog/68510-how-can-marketers-employ-design-thinking/">hows </a>of the topic, it often helps to get the perspective of a practitioner in order to put all the pieces in order.</p><p><a href="https://econsultancy.com/blog/69224-how-to-get-started-with-design-thinking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69225 2017-07-04T15:00:00+01:00 2017-07-04T15:00:00+01:00 Facebook to demote content from oversharers in News Feed: What you need to know Patricio Robles <p><strong>Since late last year, when it came under fire for its role in helping spead <a href="https://econsultancy.com/blog/68547-how-advertisers-are-being-exploited-by-fake-news-sites/">"fake news"</a> during the 2016 U.S. presidential cycle, Facebook has been working to find ways to reign in the spread of misinformation, disinformation and spam on its platform.</strong></p> <p>Facebook's efforts have been broad and range from <a href="https://econsultancy.com/blog/69004-as-facebook-cracks-down-on-a-major-spam-operation-usa-today-loses-millions-of-likes">crackdowns on fake accounts</a> to experiments with a so-called <a href="https://econsultancy.com/blog/68966-is-a-second-facebook-news-feed-in-the-works-what-you-need-to-know">second News Feed</a>.</p><p><a href="https://econsultancy.com/blog/69225-facebook-to-demote-content-from-oversharers-in-news-feed-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69206 2017-07-04T13:00:00+01:00 2017-07-04T13:00:00+01:00 How automation came to be more important than cost when choosing an ESP Henry Hyder-Smith <p><strong>The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become.</strong></p> <p>When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose <a href="https://econsultancy.com/blog/68769-what-s-the-difference-between-crm-marketing-automation-and-dmps/">marketing automation</a>.</p><p><a href="https://econsultancy.com/blog/69206-how-automation-came-to-be-more-important-than-cost-when-choosing-an-esp/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69211 2017-07-04T12:00:00+01:00 2017-07-04T12:00:00+01:00 Seven steps to plan & manage your affiliate marketing campaigns Andy Favell <p><strong>Wow. With affiliate marketing I can get more than 12x return for every cent I pay a publisher? Now that’s what I call ROI. Show me where I sign.</strong> </p> <p>Stop. Breathe. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be disappointed.</p><p><a href="https://econsultancy.com/blog/69211-seven-steps-to-plan-manage-your-affiliate-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69218 2017-07-04T11:00:00+01:00 2017-07-04T11:00:00+01:00 24 Sèvres: Will it disrupt the luxury ecommerce market? Nikki Gilliland <p><strong>The luxury ecommerce market is a hard nut to crack.</strong></p> <p>How do you recreate online the exclusive and highly personal nature of luxury shopping?</p><p><a href="https://econsultancy.com/blog/69218-24-sevres-will-it-disrupt-the-luxury-ecommerce-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>