tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2016-07-29T15:40:31+01:00 tag:econsultancy.com,2008:BlogPost/68117 2016-07-29T15:40:31+01:00 2016-07-29T15:40:31+01:00 Wells Fargo turns to Amazon as a marketing channel Patricio Robles <p><strong>Amazon Prime is more than just a free shipping service.</strong></p> <p>The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.</p> <p>It's also becoming a marketing and customer acquisition channel for other businesses.</p><p><a href="https://econsultancy.com/blog/68117-wells-fargo-turns-to-amazon-as-a-marketing-channel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68131 2016-07-29T13:49:13+01:00 2016-07-29T13:49:13+01:00 Top 10 digital marketing stats of the week Nikki Gilliland <p><strong>This week’s round-up includes news about Twitter, chatbots, mobile ads, digital strategy and loads more.</strong></p> <p>For in-depth analysis, don’t forget subscribers can download the famous <a href="https://econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium.</a> </p><p><a href="https://econsultancy.com/blog/68131-top-10-digital-marketing-stats-of-the-week-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68122 2016-07-29T11:52:10+01:00 2016-07-29T11:52:10+01:00 Skoda uses data to power Tour de France content marketing Nikki Gilliland <p><strong>Skoda, sponsors of the Tour de France, has released an online platform designed to give British cyclists a taste of the action.</strong></p> <p>The ‘Little Bit of the Tour’ allows cyclists to map a route in the UK that closely matches a part of France's famous race.</p><p><a href="https://econsultancy.com/blog/68122-skoda-uses-data-to-power-tour-de-france-content-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68130 2016-07-29T10:21:37+01:00 2016-07-29T10:21:37+01:00 The week's news in digital (in five minutes) Ben Davis <p><strong>As we near August, the relentless digital news cycle is slowing slightly. However, we've still got juicy updates from Twitter, Google and Samsung.</strong></p> <p>Elsewhere, there are some interesting nuggets from the world of publishing and agencies. Tuck in...</p><p><a href="https://econsultancy.com/blog/68130-the-week-s-news-in-digital-in-five-minutes-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68089 2016-07-28T15:21:00+01:00 2016-07-28T15:21:00+01:00 10 things I learned raising £1m VC for my martech startup Parry Malm <p><strong>Last week, my business, <a href="https://phrasee.co">Phrasee</a>, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn’t easy. </strong></p> <p>See, I’ve never run a fast-growing martech business before. Luckily, I’m a quick learner – and here’s 10 things I’ve learned about startup fundraising since launching 18 months ago. </p><p><a href="https://econsultancy.com/blog/68089-10-things-i-learned-raising-1m-vc-for-my-martech-startup/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68113 2016-07-28T13:49:51+01:00 2016-07-28T13:49:51+01:00 In-app advertising: One user’s experience Luke Richards <p><strong>Over the past few months our <a title="Internet Statistics Compendium" href="https://econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a> has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.</strong></p> <p>For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.</p><p><a href="https://econsultancy.com/blog/68113-in-app-advertising-one-user-s-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68093 2016-07-28T12:43:06+01:00 2016-07-28T12:43:06+01:00 Three surefire ways to maximize your CRM’s effectiveness Shaun Haase <p><strong>CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness. </strong></p> <p><a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016/#CRM">CRM software</a> often have a multitude of features, many of which are rarely used by sales teams.</p> <p>Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support. </p> <p><a href="https://econsultancy.com/blog/68093-three-surefire-ways-to-maximize-your-crm-s-effectiveness/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68125 2016-07-28T11:09:49+01:00 2016-07-28T11:09:49+01:00 A day in the life of... a Chief Data Scientist in ad fraud protection Ben Davis <p><strong>July 2016 at Econsultancy has been <a href="https://hello.econsultancy.com/datamonth/?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econblog">#datamonth</a>, so it feels fitting to feature a chief data scientist in our </strong><strong>'day in the life' feature</strong><strong>.</strong></p> <p>Mike Andrews is CTO and Chief Scientist at <a href="https://forensiq.com/#how-it-works">Forensiq</a>, a company that helps combat <a href="https://econsultancy.com/blog/68067-is-ad-fraud-the-21st-century-drug-trade/">ad fraud</a>.</p><p><a href="https://econsultancy.com/blog/68125-a-day-in-the-life-of-a-chief-data-scientist-in-ad-fraud-protection/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68119 2016-07-28T10:03:00+01:00 2016-07-28T10:03:00+01:00 How Everlane is using an 'exclusive' Instagram account to strengthen customer loyalty Nikki Gilliland <p><strong>US fashion retailer Everlane has over 250,000 followers on its main Instagram account. </strong></p> <p>It’s second, <a href="https://www.instagram.com/everlanestudio/?hl=en">@EverlaneStudio</a>, has just short of 6,000.</p> <p>While you might assume the latter is merely a social media fail, in actual fact, this limited number of followers is part of a deliberate strategy.</p><p><a href="https://econsultancy.com/blog/68119-how-everlane-is-using-an-exclusive-instagram-account-to-strengthen-customer-loyalty/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68112 2016-07-28T03:00:00+01:00 2016-07-28T03:00:00+01:00 Five things you should know about digital Japan Jeff Rajeck <p><strong>It's well-known that Japan is different from the West in many ways.</strong></p> <p>The Japanese have developed a unique culture which includes..</p><p><a href="https://econsultancy.com/blog/68112-five-things-you-should-know-about-digital-japan/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68120 2016-07-27T15:05:03+01:00 2016-07-27T15:05:03+01:00 As TV ads lose their sway, pharma marketers need to adapt Patricio Robles <p><strong>According to data from STAT-Harvard, in 2015, 21% of consumers were motivated to ask their doctor about a drug they learned about through a television ad.</strong></p> <p>This year, that number has dropped to 7%<strong>.</strong></p><p><a href="https://econsultancy.com/blog/68120-as-tv-ads-lose-their-sway-pharma-marketers-need-to-adapt/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68102 2016-07-27T14:02:00+01:00 2016-07-27T14:02:00+01:00 Why there should be more plaudits for digital audits Chris Bishop <p><strong>Now do you think we’re sexy? </strong></p> <p>Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.</p><p><a href="https://econsultancy.com/blog/68102-why-there-should-be-more-plaudits-for-digital-audits/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68091 2016-07-27T12:24:13+01:00 2016-07-27T12:24:13+01:00 How five charities are innovating with contactless payment technology Nikki Gilliland <p><strong>I'm one of those people that always forgets to carry cash. </strong></p> <p>Which usually makes walking past a charity collection bucket (and buying a single pack of gum) slightly awkward.</p><p><a href="https://econsultancy.com/blog/68091-how-five-charities-are-innovating-with-contactless-payment-technology/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68100 2016-07-27T11:04:00+01:00 2016-07-27T11:04:00+01:00 Four big brands on the state of digital analytics Ben Davis <p><strong>At the launch of the 2016 <a href="https://econsultancy.com/reports/measurement-and-analytics-report/">Measurement and Analytics Report</a>, in association with Lynchpin, we heard a panel of customer insight analysts discuss the digital measurement landscape.</strong></p> <p>Marketers from QVC, The Telegraph Media Group, Thomas Cook Group Airlines and O2 gave us their thoughts on everything from tag management to management buy-in.</p> <p>Here's what they had to say..</p><p><a href="https://econsultancy.com/blog/68100-four-big-brands-on-the-state-of-digital-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68090 2016-07-27T09:54:08+01:00 2016-07-27T09:54:08+01:00 How ZSL London Zoo is using Facebook video to drive social growth Nikki Gilliland <p><strong>There’s nothing people love more than watching cute animals. </strong></p> <p>Case in point: London Zoo’s recent foray into Facebook video.</p><p><a href="https://econsultancy.com/blog/68090-how-zsl-london-zoo-is-using-facebook-video-to-drive-social-growth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68094 2016-07-27T03:30:00+01:00 2016-07-27T03:30:00+01:00 Three ways to encourage social sharing in a foreign market Jeff Rajeck <p><strong>We often hear that social media works best for brands when its posts are shared.</strong></p> <p>Why is that so important?</p><p><a href="https://econsultancy.com/blog/68094-three-ways-to-encourage-social-sharing-in-a-foreign-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68088 2016-07-26T14:26:00+01:00 2016-07-26T14:26:00+01:00 How can digital brands adapt content strategy for high growth markets? Marco Veremis <p><strong>How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?</strong></p> <p>As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.</p><p><a href="https://econsultancy.com/blog/68088-how-can-digital-brands-adapt-content-strategy-for-high-growth-markets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68101 2016-07-26T12:19:00+01:00 2016-07-26T12:19:00+01:00 Snapchat Bitmoji: What does it mean for brands and marketers? Nikki Gilliland <p><strong>Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji. </strong></p> <p><a href="http://snapchat-blog.com/">Last week, Snapchat announced</a> Bitmoji features were properly integrated into the app.</p><p><a href="https://econsultancy.com/blog/68101-snapchat-bitmoji-what-does-it-mean-for-brands-and-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68069 2016-07-26T11:03:35+01:00 2016-07-26T11:03:35+01:00 Customer experience drives revenue growth, but marketers lack CX skills Patricio Robles <p><strong>Customer experience (CX) is a hot topic, and according to a recently published study by Forrester Research, there's good reason for that.</strong></p> <p>In analysing five pairs of publicly traded companies in which one of the companies in each pair had a significantly higher score than the other according to Forrester's Customer Experience Index, Forrester found that CX leaders exhibited significantly higher revenue growth between 2010 and 2015.</p><p><a href="https://econsultancy.com/blog/68069-customer-experience-drives-revenue-growth-but-marketers-lack-cx-skills/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68064 2016-07-26T09:52:54+01:00 2016-07-26T09:52:54+01:00 How are marketers dealing with the martech onslaught? Seán Donnelly <p><strong>At Econsultancy’s Festival of Marketing in 2015, attendees packed out the main hall to listen to a keynote from Colonel Chris Hadfield.</strong></p> <p>A heavily decorated astronaut, engineer and pilot, Colonel Hadfield talked about overcoming challenges and excelling under pressure, topics that modern marketers, or at least the successful ones, are familiar with. </p><p><a href="https://econsultancy.com/blog/68064-how-are-marketers-dealing-with-the-martech-onslaught/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68082 2016-07-25T15:19:22+01:00 2016-07-25T15:19:22+01:00 Connected clothing: What are the implications for brands and retailers? Andy Hobsbawm <p><strong>Connected clothing is already here. It may not be mature but there's plenty to think about.</strong></p> <p>So, what will connected apparel mean for brands and retailers?</p> <p><a href="https://econsultancy.com/blog/68082-connected-clothing-what-are-the-implications-for-brands-and-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68099 2016-07-25T12:57:00+01:00 2016-07-25T12:57:00+01:00 Three ways UK retailers can utilise the post-Brexit GBP drop to target international customers Ido Ariel <p><strong>The decline in the British pound since the Brexit referendum has made UK goods and services more affordable to customers in other countries.</strong></p> <p>This has resulted in a surge of international shoppers browsing UK retail websites.</p> <p>So how can retailers capitalise?</p><p><a href="https://econsultancy.com/blog/68099-three-ways-uk-retailers-can-utilise-the-post-brexit-gbp-drop-to-target-international-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68070 2016-07-25T11:12:46+01:00 2016-07-25T11:12:46+01:00 Eight examples of fashion ecommerce product filters: Good & bad Nikki Gilliland <p><strong>Product filters might seem like a small and even insignificant feature on an ecommerce site. But in reality, a slick system can be the difference between a seamless user experience and a clunky one.</strong></p> <p>With this in mind, I did a little digging to see the state of play on some of the most popular fashion retailers online.</p> <p>Here are a few product filters that caught my eye – both good and bad.</p><p><a href="https://econsultancy.com/blog/68070-eight-examples-of-fashion-ecommerce-product-filters-good-bad/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68078 2016-07-25T09:57:47+01:00 2016-07-25T09:57:47+01:00 Automated video: considerations for publishers and advertisers Patricio Robles <p><strong>Video is the future of the internet, and it's reshaping even the most popular social platforms that launched without a video focus.</strong></p> <p>In fact, Nicola Mendelsohn, Facebook's VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years.</p><p><a href="https://econsultancy.com/blog/68078-automated-video-considerations-for-publishers-and-advertisers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68103 2016-07-22T14:31:13+01:00 2016-07-22T14:31:13+01:00 A day in the life of... Online Capability Consultant at BT Ben Davis <p><strong>This week's 'day in the life' comes from a man who has a broad-ranging digital role in a very large organisation.</strong></p> <p>Tom Barton is an online capability consultant at BT. Let's find out what such a role entails...</p><p><a href="https://econsultancy.com/blog/68103-a-day-in-the-life-of-online-capability-consultant-at-bt/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68105 2016-07-22T12:44:54+01:00 2016-07-22T12:44:54+01:00 The week's news in digital (in five minutes) Ben Davis <p><strong>This week has seen product updates from Google and Snapchat - but that's just the appetiser.</strong></p> <p>Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.</p><p><a href="https://econsultancy.com/blog/68105-the-week-s-news-in-digital-in-five-minutes-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68106 2016-07-22T12:00:15+01:00 2016-07-22T12:00:15+01:00 10 sizzling digital marketing stats of the week Nikki Gilliland <p><strong>It's been a scorcher of a week in the Econsultancy London office, and so naturally, we've got some equally sizzling stats for you to get your teeth into!</strong></p> <p>This week's roundup includes news about online searching behaviour, mobile commerce and social media usage in Europe.</p> <p>Don't forget the download the <a href="https://econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a> for lots more.</p><p><a href="https://econsultancy.com/blog/68106-10-sizzling-digital-marketing-stats-of-the-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68104 2016-07-22T09:48:00+01:00 2016-07-22T09:48:00+01:00 Festival of Marketing 2016 agenda: 200 speakers over 12 stages Ben Davis <p><strong>We've already made some fantastic announcements about this year's Festival of Marketing.</strong></p> <p>Apple co-founder Steve Wozniak and WPP chief exec Martin Sorrell are two of the headline speakers at the event, which runs October 5th to 6th in London.</p> <p>But now the <a href="http://www.festivalofmarketing.com/agenda">full agenda</a> is live, showcasing more than 200 speakers over 12 stages.</p><p><a href="https://econsultancy.com/blog/68104-festival-of-marketing-2016-agenda-200-speakers-over-12-stages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68087 2016-07-21T14:42:17+01:00 2016-07-21T14:42:17+01:00 Six brilliant blogs from the beauty industry Nikki Gilliland <p><strong>In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.</strong></p> <p>It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.</p><p><a href="https://econsultancy.com/blog/68087-six-brilliant-blogs-from-the-beauty-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68044 2016-07-21T13:20:15+01:00 2016-07-21T13:20:15+01:00 Millennials don't hate advertising: It's all about the value exchange Dale Lovell <p><strong>With millennial expectations of advertising increasing and the rise of ad-blocking, the value exchange between brand and consumer is now more important than ever.</strong></p> <p>Depending on which definition you read as what constitutes a millennial, I am one. Apparently.</p><p><a href="https://econsultancy.com/blog/68044-millennials-don-t-hate-advertising-it-s-all-about-the-value-exchange/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68095 2016-07-21T11:42:00+01:00 2016-07-21T11:42:00+01:00 Measurement and Analytics Report 2016: Four key challenges in dealing with data Nikki Gilliland <p><strong>When it comes to gaining customer insight, is there such a thing as <em>too</em> much information?</strong></p> <p>According to research from our latest <a href="https://econsultancy.com/reports/measurement-and-analytics-report/">Measurement and Analytics Report</a> in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.</p><p><a href="https://econsultancy.com/blog/68095-measurement-and-analytics-report-2016-four-key-challenges-in-dealing-with-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68074 2016-07-21T10:57:05+01:00 2016-07-21T10:57:05+01:00 Is content really the solution to lacklustre conversion rates? Steve Borges <p dir="ltr"><strong>Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.</strong></p> <p style="font-weight: normal;" dir="ltr">It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion - but should we take this much-vaunted link at face value?</p><p><a href="https://econsultancy.com/blog/68074-is-content-really-the-solution-to-lacklustre-conversion-rates/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68098 2016-07-21T09:53:00+01:00 2016-07-21T09:53:00+01:00 Twitter announces application process for verified accounts: what marketers need to know Patricio Robles <p><strong>Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages.</strong></p> <p>Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification.</p> <p>That changed this week.</p><p><a href="https://econsultancy.com/blog/68098-twitter-announces-application-process-for-verified-accounts-what-marketers-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68056 2016-07-20T15:38:48+01:00 2016-07-20T15:38:48+01:00 Eight quick, no-hassle content ideas for local businesses Jacob McMillen <p><strong>Local businesses often have a difficult time publishing content as regularly as they should.</strong></p> <p>They know that they need content marketing to reach their customers and build their brand, but are stuck when it comes to what to create. Or perhaps they're great at creating content, but have no idea what to measure to see if it's working.</p> <p>If this sounds familiar, this blog post is for you.</p> <p><a href="https://econsultancy.com/blog/68056-eight-quick-no-hassle-content-ideas-for-local-businesses/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68092 2016-07-20T14:22:52+01:00 2016-07-20T14:22:52+01:00 #WorldEmojiDay - did any brands do it well? Nikki Gilliland <p><strong>Recently, many brands took to Twitter to celebrate #WorldEmojiDay – an event born from the fact that July 17th is the date marked on the iOS calendar emoji.</strong></p> <p>Whether you find this type of thing cringey (see <a href="https://econsultancy.com/blog/67469-house-of-fraser-s-emojinal-campaign-massive-fail-or-marketing-genius/">House of Fraser</a>) or cool, with the news that <a href="http://src.bna.com/gKc" target="_blank">2,680 marketing campaigns have involved emojis</a> since June 2015 (an increase of over 600%), there’s no denying that it is a growing trend.</p> <p>Here’s how many big brands marked the day.</p><p><a href="https://econsultancy.com/blog/68092-worldemojiday-did-any-brands-do-it-well/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68086 2016-07-20T12:30:00+01:00 2016-07-20T12:30:00+01:00 Ads on premium sites drive 67% greater brand lift Patricio Robles <p><strong>Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.</strong></p> <p>But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.</p><p><a href="https://econsultancy.com/blog/68086-ads-on-premium-sites-drive-67-greater-brand-lift/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68080 2016-07-20T10:58:50+01:00 2016-07-20T10:58:50+01:00 It's time to reinvent the HiPPO Paul Rouke <p><strong>The acronym HiPPO carries a negative connotation, but it doesn't have to. Going forward, it can be a beacon of positivity.</strong></p> <p>Here's why.</p><p><a href="https://econsultancy.com/blog/68080-it-s-time-to-reinvent-the-hippo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68085 2016-07-20T09:55:32+01:00 2016-07-20T09:55:32+01:00 Four reasons Ghostbusters experiential marketing has been so successful Nikki Gilliland <p><strong>London Waterloo station's giant installation of the iconic Stay Puft Marshmallow Man ends this week.</strong></p> <p>The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising. </p> <p>Here are four reasons why it worked.</p><p><a href="https://econsultancy.com/blog/68085-four-reasons-ghostbusters-experiential-marketing-has-been-so-successful/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68081 2016-07-19T15:59:00+01:00 2016-07-19T15:59:00+01:00 Pokémon GO: Zappar founder tells us what it really means for augmented reality Ben Davis <p><strong>Trendjackers as ever, we've already discussed Pokémon a plenty on the Econ blog.</strong></p> <p><a href="https://econsultancy.com/blog/68060-what-brands-can-learn-from-nintendo-s-digital-transformation-and-pokemon-go">What can brands learn from Nintendo's digital transformation</a>? And <a href="https://econsultancy.com/blog/68059-should-pokemon-go-give-marketers-hope-for-augmented-reality/">what does it mean for augmented reality</a> (AR)?</p> <p>But now I've caught up with Zappar co-founder and CEO Caspar Thykier, to give him his right to reply on the future for AR in the light of the gaming sensation.</p><p><a href="https://econsultancy.com/blog/68081-pokemon-go-zappar-founder-tells-us-what-it-really-means-for-augmented-reality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68040 2016-07-19T13:40:00+01:00 2016-07-19T13:40:00+01:00 Five digital strategy tips for mono-brands that wholesale and sell direct to consumer Ben Potter <p><strong>What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?</strong></p> <p>What should its digital strategy look like?</p><p><a href="https://econsultancy.com/blog/68040-five-digital-strategy-tips-for-mono-brands-that-wholesale-and-sell-direct-to-consumer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68031 2016-07-19T12:14:01+01:00 2016-07-19T12:14:01+01:00 Answering the key question of content auditing: Where do I start? Michael Hewitt <p><strong>Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.</strong></p> <p>It plays a crucial role in search visibility, guides users through the customer journey and reflects your brand personality. But it is all too often neglected and left untouched.</p> <p>One of the reasons for this are two dreaded words; “content” and “audit”.</p><p><a href="https://econsultancy.com/blog/68031-answering-the-key-question-of-content-auditing-where-do-i-start/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68066 2016-07-19T11:18:49+01:00 2016-07-19T11:18:49+01:00 Top 100 Digital Agencies 2016: The state of the industry Amy Rodgers <p><strong>This year's </strong><strong><a href="https://econsultancy.com/reports/top-100-digital-agencies/">Top 100 Digital Agencies report</a> is notable for the rise of the consulting firms, as 'digital transformation' comes to the fore.</strong></p> <p>But what is driving this movement, and what else is revealed by the 2016 rankings?</p><p><a href="https://econsultancy.com/blog/68066-top-100-digital-agencies-2016-the-state-of-the-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68076 2016-07-19T09:55:54+01:00 2016-07-19T09:55:54+01:00 15 wondrous examples of data visualization Nikki Gilliland <p><strong>They say a picture is worth a thousand words.</strong></p> <p>Which must mean that data visualization is worth an indeterminate amount of numbers... right?</p> <p>Regardless, it's time we had a round-up of some of the most visually stunning complex data sets out there. Here are fifteen of my faves!</p><p><a href="https://econsultancy.com/blog/68076-15-wondrous-examples-of-data-visualization/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68068 2016-07-18T15:06:00+01:00 2016-07-18T15:06:00+01:00 Four ways brands are marketing through dating services Patricio Robles <p><strong>Online dating services might not seem like ideal platforms for marketing.</strong></p> <p>After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads. </p> <p>But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.</p><p><a href="https://econsultancy.com/blog/68068-four-ways-brands-are-marketing-through-dating-services/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68061 2016-07-18T13:09:12+01:00 2016-07-18T13:09:12+01:00 23 clever uses for colour in ecommerce UX Ben Davis <p><strong>Colour plays an important part in web design and ecommerce.</strong></p> <p>From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.</p><p><a href="https://econsultancy.com/blog/68061-23-clever-uses-for-colour-in-ecommerce-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68077 2016-07-18T11:28:00+01:00 2016-07-18T11:28:00+01:00 Why Lastminute.com is taking control of its ad inventory Ben Davis <p><strong>Last week, lastminute.com group announced its new media business, The Travel People.</strong></p> <p>In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.</p> <p>Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?</p><p><a href="https://econsultancy.com/blog/68077-why-lastminute-com-is-taking-control-of-its-ad-inventory/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68025 2016-07-18T09:50:00+01:00 2016-07-18T09:50:00+01:00 How hotels can create a more convenient customer experience Anton Schubert <p><strong>Hotel stays can be incredibly frustrating.</strong></p> <p>So, how can digital tools be used to make them more convenient?</p> <p><a href="https://econsultancy.com/blog/68025-how-hotels-can-create-a-more-convenient-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68067 2016-07-15T14:27:00+01:00 2016-07-15T14:27:00+01:00 Is ad fraud the 21st century drug trade? Patricio Robles <p><strong>Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.</strong></p> <p>In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."</p><p><a href="https://econsultancy.com/blog/68067-is-ad-fraud-the-21st-century-drug-trade/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68079 2016-07-15T13:15:43+01:00 2016-07-15T13:15:43+01:00 10 notable digital marketing stats of the week Nikki Gilliland <p><strong>This week's stat round-up includes news about Amazon, data regulation, ad spend and, of course, Pokemon Go.</strong></p> <p>Check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> for lots more information and insight.</p><p><a href="https://econsultancy.com/blog/68079-10-notable-digital-marketing-stats-of-the-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68084 2016-07-15T12:01:00+01:00 2016-07-15T12:01:00+01:00 The week's news in digital (in five minutes) Ben Davis <p><strong>Yes, yes, we'll be talking about Pokémon.</strong></p> <p>But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.</p> <p>Here's your five minute update on the week's digital news.</p><p><a href="https://econsultancy.com/blog/68084-the-week-s-news-in-digital-in-five-minutes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>