tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2016-04-29T16:16:16+01:00 tag:econsultancy.com,2008:BlogPost/67740 2016-04-29T16:16:16+01:00 2016-04-29T16:16:16+01:00 Five things Western brands should know about China's digital landscape Jeff Rajeck <p><strong>China is still, in many ways, a mystery to Western brands.</strong>  </p> <p>Many have tried to enter its alluring market, yet few have achieved any level of success.</p><p><a href="https://econsultancy.com/blog/67740-five-things-western-brands-should-know-about-china-s-digital-landscape/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67758 2016-04-29T14:01:05+01:00 2016-04-29T14:01:05+01:00 Big data tools & techniques successful CMOs need to know John Kelly <p><strong>Aside from the skills and drive to champion the value of big data in an organization, every CMO could use a few resources to help harness the power of that data.</strong></p> <p>However, from traditional Excel spreadsheets and <a href="https://econsultancy.com/blog/64545-what-is-crm-and-why-do-you-need-it/">CRM systems</a> to more robust tools like interactive dashboards and Tableau visualizations, the inherent desire for simple answers meets with a blizzard of analytical tools, each with ambiguous value.</p><p><a href="https://econsultancy.com/blog/67758-big-data-tools-techniques-successful-cmos-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67797 2016-04-29T11:43:00+01:00 2016-04-29T11:43:00+01:00 Digital transformation: Five key tenets of a digital leader Craig Hanna <p><strong>I spent a very interesting couple of hours last week moderating a roundtable on “Effective leadership in the Digital Age”.</strong></p> <p>The discussions were based around Econsultancy's <a href="https://econsultancy.com/reports/effective-leadership-in-the-digital-age/">latest best practice guide on the topic</a>.</p> <p>Here are my top five takeaways from the session.</p><p><a href="https://econsultancy.com/blog/67797-digital-transformation-five-key-tenets-of-a-digital-leader/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67793 2016-04-29T10:05:11+01:00 2016-04-29T10:05:11+01:00 15 startling digital marketing statistics from this week Ben Davis <p><strong>It's a bumper stats roundup this week.</strong></p> <p>If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.</p> <p>As ever, this post is simply the entrée - head to our <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> for a proper meal.</p><p><a href="https://econsultancy.com/blog/67793-15-startling-digital-marketing-statistics-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67792 2016-04-28T14:52:00+01:00 2016-04-28T14:52:00+01:00 What does 'startup culture' really mean & how can it help big businesses transform? Ben Davis <p><strong>An eye-catching stat from a Forrester report got me a bit worked up today.</strong></p> <p>The <a href="https://www.squiz.net/resources/leading-digital-business-transformation/Leading+Digital+Business+Transformation+-+SugarCRM+and+Squiz+TLP.pdf">survey</a> concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.</p> <p>Sheesh, it paints a pretty picture of our industry doesn't it?</p><p><a href="https://econsultancy.com/blog/67792-what-does-startup-culture-really-mean-how-can-it-help-big-businesses-transform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67796 2016-04-28T13:56:46+01:00 2016-04-28T13:56:46+01:00 Are brands ruining #EdBallsDay? Andrew Chrysostom <p><strong>It’s that time of year again. </strong></p> <p><a href="https://twitter.com/hashtag/EdBallsDay?src=tren">#EdBallsDay</a> is the top Twitter trend worldwide, and everyone outside the UK frantically searches 'Ed Balls’ to get in on the joke.</p><p><a href="https://econsultancy.com/blog/67796-are-brands-ruining-edballsday/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67748 2016-04-28T11:00:42+01:00 2016-04-28T11:00:42+01:00 Three ways marketers can benefit from the drone revolution Patricio Robles <p><strong>Look up at the sky. Is it a bird? Is it a plane? No, it's a drone. </strong></p> <p>And in the very near future, it's possible that drone will be serving a marketer.</p> <p>Here are three ways marketers can benefit from this much talked about technology.</p><p><a href="https://econsultancy.com/blog/67748-three-ways-marketers-can-benefit-from-the-drone-revolution/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67789 2016-04-28T10:08:17+01:00 2016-04-28T10:08:17+01:00 Five companies using branded top-level domains (TLDs) & why Ben Davis <p><strong>As of today, 619 applications have been submitted for brand top-level domains (TLDs).</strong></p> <p>And there are plenty of big name brands that are already using them.</p> <p>In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.</p><p><a href="https://econsultancy.com/blog/67789-five-companies-using-branded-top-level-domains-tlds-why/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67770 2016-04-28T00:05:00+01:00 2016-04-28T00:05:00+01:00 The online copywriter's paradox: How to write for your audience & yourself Jeff Rajeck <p><strong>Writing copy online is difficult. On one hand you have a set message to deliver, but on the other you have be interesting. </strong></p> <p>Otherwise, you risk losing your easily-distracted audience.</p><p><a href="https://econsultancy.com/blog/67770-the-online-copywriter-s-paradox-how-to-write-for-your-audience-yourself/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67786 2016-04-27T16:08:00+01:00 2016-04-27T16:08:00+01:00 10 great sports digital marketing campaigns Ben Davis <p><strong>Sports marketers don't always get it right.</strong></p> <p>From <a href="http://www.theguardian.com/football/video/2016/apr/22/milan-stand-in-footballers-perform-embarrassing-attempt-at-haka-video">ill-judged commercial stunts</a> at live games, to betting companies with <a href="https://uk.news.yahoo.com/gaming-fruity-king-calls-leicester-164254549.html">distasteful social media profiles</a>, to <a href="https://assets.econsultancy.com/images/resized/0003/9956/iker-blog-half.png">exploitative pricing in-app</a>, there are many bad examples.</p> <p>However, more often, such great subject matter lends itself to great campaigns.</p> <p>Here are 10 of my favourites.</p><p><a href="https://econsultancy.com/blog/67786-10-great-sports-digital-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67787 2016-04-27T14:32:06+01:00 2016-04-27T14:32:06+01:00 Digital audio continues to boast impressive growth in the US: Stats Luke Richards <p><strong>The North America online audio section of our <a title="Demographics and Technology Adoption Statistics Compendium" href="https://econsultancy.com/reports/demographics-technology-adoption" target="_blank">Statistics Compendium</a> has seen some fascinating data added in the past few months.</strong></p> <p>Particularly in regards to how significant digital downloads and streaming are to US music fans in 2016.</p><p><a href="https://econsultancy.com/blog/67787-digital-audio-continues-to-boast-impressive-growth-in-the-us-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67784 2016-04-27T11:06:15+01:00 2016-04-27T11:06:15+01:00 EU data laws: An update on GDPR & Privacy Shield Todd Ruback <p><strong>I cannot remember a time when privacy was as relevant as it is right now.</strong></p> <p>Across the EU and US, privacy has morphed from an abstract legalese concept to a kitchen table issue.</p><p><a href="https://econsultancy.com/blog/67784-eu-data-laws-an-update-on-gdpr-privacy-shield/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67788 2016-04-27T10:19:48+01:00 2016-04-27T10:19:48+01:00 Giving B&Q customer feedback: the one time I wished for a QR code Ben Davis <p><strong>QR codes never really took off in the West.</strong></p> <p>I had nothing against them, just their implementation (on a <a href="https://econsultancy.com/blog/62397-qr-codes-the-good-the-bad-and-the-ugly/">creative and a technical level</a>).</p> <p>However, I wanted one at the weekend so I could leave feedback about a store visit.</p><p><a href="https://econsultancy.com/blog/67788-giving-b-q-customer-feedback-the-one-time-i-wished-for-a-qr-code/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67776 2016-04-27T01:30:00+01:00 2016-04-27T01:30:00+01:00 Joining up offline & online data channels in Singapore Jeff Rajeck <p><strong>Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days. </strong></p> <p>Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX).</p><p><a href="https://econsultancy.com/blog/67776-joining-up-offline-online-data-channels-in-singapore/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67780 2016-04-26T15:45:06+01:00 2016-04-26T15:45:06+01:00 How the Democratic presidential candidates are using social media Patricio Robles <p><strong>The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates <a href="https://econsultancy.com/blog/66728-social-media-and-the-2016-us-election-can-anyone-follow-obama">are actively using social media</a> to rally support.</strong></p> <p>Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.</p><p><a href="https://econsultancy.com/blog/67780-how-the-democratic-presidential-candidates-are-using-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67777 2016-04-26T14:29:00+01:00 2016-04-26T14:29:00+01:00 10 things marketers should know about Medium's new publishing platform Ben Davis <p><strong>Those that have used Medium (300,000 have published there) know it to be a slick and enjoyable tool.</strong></p> <p>But now Medium <a href="https://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.kzsny7pkz">has decided it's a platform</a> and not just a social network for writers.</p> <p>So, what should marketers know about Medium?</p><p><a href="https://econsultancy.com/blog/67777-10-things-marketers-should-know-about-medium-s-new-publishing-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67785 2016-04-26T11:56:00+01:00 2016-04-26T11:56:00+01:00 Why restaurants need a hyper-local influencer marketing strategy David Moth <p><strong>The founders of Pizza Pilgrims know a thing or two about influencer marketing. </strong></p> <p>Established in 2011, the business has been built on the back of digital and social media.</p><p><a href="https://econsultancy.com/blog/67785-why-restaurants-need-a-hyper-local-influencer-marketing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67783 2016-04-26T10:05:32+01:00 2016-04-26T10:05:32+01:00 Five key findings for marketers from Ofcom's media report Ben Davis <p><strong>How do UK adults consume media? On what devices? And in what frequency?</strong></p> <p>The Ofcom <a href="http://stakeholders.ofcom.org.uk/market-data-research/other/research-publications/adults/media-lit-2016/">Adults’ Media Use and Attitudes Report</a>, published last week, is always an interesting read, showing how habits have changed over the years.</p> <p>I've picked my highlights for marketers from the survey of 1,841 adults.</p> <p><a href="https://econsultancy.com/blog/67783-five-key-findings-for-marketers-from-ofcom-s-media-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67781 2016-04-25T17:08:41+01:00 2016-04-25T17:08:41+01:00 Why do brands continue to make stupid social media decisions? Patricio Robles <p><strong>With many major brands having years of social media experience under their belts, one would expect that the most cringeworthy examples of social media faux pas would be well in the past.</strong></p> <p>But that isn't the case.</p><p><a href="https://econsultancy.com/blog/67781-why-do-brands-continue-to-make-stupid-social-media-decisions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67778 2016-04-25T14:21:00+01:00 2016-04-25T14:21:00+01:00 MADE.COM on the value of social commerce Ben Davis <p><strong>Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.</strong></p> <p>That's why it was so fascinating to catch up with <a href="https://twitter.com/hannahpilpel">Hannah Pilpel</a>, social project manager at <a href="http://www.made.com/">MADE.COM</a>, to find out what value the brand finds in social.</p> <p>Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.</p><p><a href="https://econsultancy.com/blog/67778-made-com-on-the-value-of-social-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67772 2016-04-25T11:22:08+01:00 2016-04-25T11:22:08+01:00 A day in the life of... a food & drink startup entrepreneur Ben Davis <p><strong>I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).</strong></p> <p>And with the rise of <a href="https://econsultancy.com/blog/66321-the-subscription-ecommerce-opportunity/">online subscription services</a> in FMCG, food and drink brands are springing up all over the internet.</p> <p>Sylvie Hall is co-founder of <a href="http://www.eatcleantea.com/">EatCleanTea</a>, a brand of <a href="https://en.wikipedia.org/wiki/Matcha">matcha tea</a> that you can buy online, subscribe to, or look for (soon) in stockists on the high street.</p><p><a href="https://econsultancy.com/blog/67772-a-day-in-the-life-of-a-food-drink-startup-entrepreneur/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67774 2016-04-25T10:24:00+01:00 2016-04-25T10:24:00+01:00 Seven ways to humanise your brand through content marketing Anna Francis <p><strong>Some content is so flat and boring that it can be hard to read. </strong></p> <p>No one wants to be faced with an article that is corporate, uninspiring, and feels like it has been written by a robot.</p> <p><a href="https://econsultancy.com/blog/67774-seven-ways-to-humanise-your-brand-through-content-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67775 2016-04-22T15:15:00+01:00 2016-04-22T15:15:00+01:00 Six common reasons content marketing campaigns don't perform Patricio Robles <p><strong>A growing number of companies are investing more heavily in content marketing, but not all of their campaigns will deliver the performance they're expecting.</strong></p> <p>There are a number of reasons content marketing campaigns don't succeed.</p> <p>Here are six of the most common.</p><p><a href="https://econsultancy.com/blog/67775-six-common-reasons-content-marketing-campaigns-don-t-perform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67771 2016-04-22T14:01:00+01:00 2016-04-22T14:01:00+01:00 A beginners' guide to Alibaba's Tmall Ben Davis <p><strong>For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction.</strong></p> <p>I've included detail of market share, sales, delivery, payment, brands and more.</p> <p>And for more on this topic, download our <a href="https://econsultancy.com/reports/the-china-digital-report-q1-2016/">China Digital Report, Q1 2016</a>.</p><p><a href="https://econsultancy.com/blog/67771-a-beginners-guide-to-alibaba-s-tmall/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67773 2016-04-22T11:30:00+01:00 2016-04-22T11:30:00+01:00 10 funky digital marketing stats from this week Ben Davis <p><strong>This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.</strong></p> <p>They're funky, because I've run out of good adjectives.</p> <p>For more statistics to build a business case or simply impress your friends, see the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67773-10-funky-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67768 2016-04-22T09:41:33+01:00 2016-04-22T09:41:33+01:00 How to gear towards mobile commerce success Georges Berzgal <p><strong>Apple’s <a href="http://www.businessinsider.com/apple-pay-in-browsers-could-boost-us-adoption-2016-3?IR=T">recent announcement</a> that it is preparing to bring one-touch shopping to the mobile web points to a major milestone in mobile commerce. </strong></p> <p>Brands are moving past mobile hype and towards delivering options that customers want.</p><p><a href="https://econsultancy.com/blog/67768-how-to-gear-towards-mobile-commerce-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67769 2016-04-21T15:19:06+01:00 2016-04-21T15:19:06+01:00 The rise of Amazon's private labels shows the perils of not owning your data & customers Patricio Robles <p><strong>Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.</strong></p><p><a href="https://econsultancy.com/blog/67769-the-rise-of-amazon-s-private-labels-shows-the-perils-of-not-owning-your-data-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67765 2016-04-21T14:42:55+01:00 2016-04-21T14:42:55+01:00 Is there such a thing as 'bad publicity' on social media? Patricio Robles <p><strong>Today's consumers are more empowered than ever to raise their voices and speak out when brands do something to spark their ire.</strong></p> <p>And it would seem that the old adage "there's no such thing as bad publicity" isn't quite true in the realm of social media.</p> <p>But is that really the case?</p><p><a href="https://econsultancy.com/blog/67765-is-there-such-a-thing-as-bad-publicity-on-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67766 2016-04-21T12:26:00+01:00 2016-04-21T12:26:00+01:00 10 examples of great travel marketing campaigns Ben Davis <p><strong>Great marketing creative is always popular on the Econsultancy blog.</strong></p> <p>Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. <a href="https://econsultancy.com/blog/67694-10-examples-of-great-ikea-marketing-creative/">IKEA</a> and <a href="https://econsultancy.com/blog/67729-10-creative-digital-marketing-campaigns-from-lowe-s/">Lowe's</a>).</p> <p>Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!</p><p><a href="https://econsultancy.com/blog/67766-10-examples-of-great-travel-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67762 2016-04-21T10:52:30+01:00 2016-04-21T10:52:30+01:00 Real-time marketing: The key to real success? Chloe Basterfield <p><strong>Just a few years ago, customers would wait 24 hours for an email or callback. </strong></p> <p>Today it’s NOW – or nothing... along the whole customer journey.</p><p><a href="https://econsultancy.com/blog/67762-real-time-marketing-the-key-to-real-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67763 2016-04-20T16:19:00+01:00 2016-04-20T16:19:00+01:00 China: How can Waitrose profit where ASOS couldn't? Ben Davis <p><strong>Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.</strong></p> <p>Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.</p> <p>But, so shortly after ASOS <a href="https://econsultancy.com/blog/67735-five-reasons-asos-is-pulling-out-of-china/">decided to mothball its Chinese website</a>, why is Waitrose so confident?</p><p><a href="https://econsultancy.com/blog/67763-china-how-can-waitrose-profit-where-asos-couldn-t/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67767 2016-04-20T14:15:00+01:00 2016-04-20T14:15:00+01:00 Will conversational marketing become a reality in 2016? Ashley Friedlein <p><strong>Clearly it is not new to think of marketing as <a href="https://econsultancy.com/reports/the-consumer-conversation/">conversations</a>. </strong></p> <p>In the Cluetrain Manifesto of 1999 Doc Searls and David Weinberger remind us that markets are conversations.</p><p><a href="https://econsultancy.com/blog/67767-will-conversational-marketing-become-a-reality-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67760 2016-04-20T11:32:57+01:00 2016-04-20T11:32:57+01:00 Search ads found to lift in-store sales: report Patricio Robles <p><strong>For many brands, search advertising is already one of the most productive marketing channels. </strong></p> <p>However testing conducted by Yahoo and Nielsen Catalina Solutions (NCS) found that advertisers using <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide/">paid search</a> may be benefiting even when consumers don't click on their ads.</p><p><a href="https://econsultancy.com/blog/67760-search-ads-found-to-lift-in-store-sales-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67744 2016-04-20T10:32:00+01:00 2016-04-20T10:32:00+01:00 Confusing UX: The new Royal Family website reviewed Ben Davis <p><strong>My editor pointed out that this article might just be treason. </strong></p> <p>Low-level treason, but treason nonetheless.</p> <p>Well, now you know the lengths to which I will go to champion good UX.</p> <p>Here are some things to note about the new <a href="https://www.royal.uk/home-royal-family">Royal Family website</a>, a place of great content and slightly confusing user journeys.</p><p><a href="https://econsultancy.com/blog/67744-confusing-ux-the-new-royal-family-website-reviewed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67752 2016-04-20T01:00:00+01:00 2016-04-20T01:00:00+01:00 Three online copywriting tips supported by research Jeff Rajeck <p><strong>When you're writing for the web, there are many, many things to consider. </strong></p> <p>To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and reminders about writing high-quality online copy.</p><p><a href="https://econsultancy.com/blog/67752-three-online-copywriting-tips-supported-by-research/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67757 2016-04-19T15:25:12+01:00 2016-04-19T15:25:12+01:00 Unlock Amazon's Buy Box with the power of data Arie Shpanya <p dir="ltr"><strong>The journey to the Buy Box on the Amazon marketplace can feel like an excursion for hidden treasure in the Amazon jungle.</strong></p> <p dir="ltr">It's like you're wandering around, holding a map with no clear trail and a compass that doesn't really work.</p><p><a href="https://econsultancy.com/blog/67757-unlock-amazon-s-buy-box-with-the-power-of-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67745 2016-04-19T14:16:37+01:00 2016-04-19T14:16:37+01:00 15 examples of artificial intelligence in marketing Ben Davis <p><strong>Artificial intelligence (<a href="https://en.wikipedia.org/wiki/Artificial_intelligence">see the Wikipedia definition</a>), specifically machine learning, is an increasingly integral part of many industries, including marketing.</strong></p> <p>Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.</p><p><a href="https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67756 2016-04-19T12:45:40+01:00 2016-04-19T12:45:40+01:00 Influencer Marketing: It’s all about the audience Chris Lee <p><strong>Content marketers new to media relations are under pressure to get influencer marketing right first time.</strong></p> <p>As a flurry of ‘best practice’ posts hit the web, one thing seems to missing: how to actually build relationships with – and pitch to - influencers.</p><p><a href="https://econsultancy.com/blog/67756-influencer-marketing-it-s-all-about-the-audience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67736 2016-04-19T09:36:37+01:00 2016-04-19T09:36:37+01:00 Five great examples of creative commerce Patricio Robles <p><strong>Advances in technology and manufacturing mean that c</strong><strong>onsumers are more empowered than ever.</strong></p> <p>As a result, more and more retailers are finding ways to allow customers to customize products in ways never before possible.</p><p><a href="https://econsultancy.com/blog/67736-five-great-examples-of-creative-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67754 2016-04-19T01:01:00+01:00 2016-04-19T01:01:00+01:00 Customer Experience in Singapore: Trends, challenges & best practices Jeff Rajeck <p><strong>It seems that improving customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge?</strong></p> <p>To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Singapore to discuss CX at roundtable discussions on April 7th. </p><p><a href="https://econsultancy.com/blog/67754-customer-experience-in-singapore-trends-challenges-best-practices/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67747 2016-04-18T15:35:06+01:00 2016-04-18T15:35:06+01:00 Pharma marketers should use storytelling to improve the industry’s reputation Patricio Robles <p><strong>Times are tough for pharma marketers. </strong></p> <p>Their websites <a href="https://econsultancy.com/blog/67653-millennials-open-to-pharma-ads-but-pharma-not-delivering-on-ux">are offering up a poor UX</a>, and the American Medical Association <a href="https://econsultancy.com/blog/67227-ban-on-consumer-ads-could-make-pharma-s-digital-shortcomings-more-costly">has called for a ban</a> on direct-to-consumer ads that pitch prescription drugs and medical devices.</p><p><a href="https://econsultancy.com/blog/67747-pharma-marketers-should-use-storytelling-to-improve-the-industry-s-reputation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67742 2016-04-18T14:19:40+01:00 2016-04-18T14:19:40+01:00 Digital marketing budgets are growing (but are marketers battle-weary?) Ben Davis <p><strong>Though digital marketing budgets are growing in 2016, there are signs of frustration among marketers when it comes to winning boardroom and organisational battles.</strong></p> <p>Our seventh annual <a href="https://econsultancy.com/reports/marketing-budgets-2016/">Marketing Budgets Report 2016</a>, sponsored by Oracle Marketing Cloud, was published this week.</p> <p>The survey of almost 500 company and agency marketers reveals some important trends...</p> <p><a href="https://econsultancy.com/blog/67742-digital-marketing-budgets-are-growing-but-are-marketers-battle-weary/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67751 2016-04-18T12:38:11+01:00 2016-04-18T12:38:11+01:00 It’s time to make web accessibility integral to your project lifecycle James Hopkins <p><strong>It is imperative that accessibility considerations are integrated at each stage of a project's lifecycle, and are not treated as an arbitrary exercise.</strong><strong><br></strong></p> <p>But why is that, and what happens if they aren't?</p><p><a href="https://econsultancy.com/blog/67751-it-s-time-to-make-web-accessibility-integral-to-your-project-lifecycle/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67755 2016-04-18T10:28:00+01:00 2016-04-18T10:28:00+01:00 A day in the life of... Director of the Unexpected Ben Davis <p><strong>Two of the most-loved things about our industry are undoubtedly experiential marketing and people with silly job titles.</strong></p> <p>I'm sure Joss Davidge, Director of the Unexpected at <a href="https://www.becausexm.com/">BEcause</a>, won't mind me saying that.</p> <p><a href="https://econsultancy.com/blog/67755-a-day-in-the-life-of-director-of-the-unexpected/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67750 2016-04-15T15:27:00+01:00 2016-04-15T15:27:00+01:00 How are brands using people-based advertising? Ben Davis <p><strong>People-based advertising is the use of first-party data to identify known individuals within an advertising ecosystem.</strong></p> <p>The data is selectively shared with publishers, reaching real people where they congregate online.</p> <p>So, which solutions are brands using to do this and to what end?</p><p><a href="https://econsultancy.com/blog/67750-how-are-brands-using-people-based-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67743 2016-04-15T14:14:27+01:00 2016-04-15T14:14:27+01:00 The five announcements from Facebook's F8 conference that you need to know about Patricio Robles <p><strong>This week, Facebook held its annual F8 conference during which the world's largest social network makes key announcements and launches new offerings.</strong></p> <p>Here are the five biggest developments from this year's event.</p><p><a href="https://econsultancy.com/blog/67743-the-five-announcements-from-facebook-s-f8-conference-that-you-need-to-know-about/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67749 2016-04-15T12:01:35+01:00 2016-04-15T12:01:35+01:00 Desktop still behind most online sales, but smartphones on the rise Patricio Robles <p><strong>Desktop devices are still responsible for the majority of online orders, but the use of smartphones for internet purchases continues to grow.</strong></p> <p>Furthermore, mobile devices are having a real impact on the in-store shopping experience as well.</p><p><a href="https://econsultancy.com/blog/67749-desktop-still-behind-most-online-sales-but-smartphones-on-the-rise/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67746 2016-04-15T10:24:00+01:00 2016-04-15T10:24:00+01:00 10 action-packed digital marketing stats from this week Ben Davis <p><strong>It's been a fine week for digital marketing and ecommerce stats.</strong></p> <p>So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.</p><p><a href="https://econsultancy.com/blog/67746-10-action-packed-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67733 2016-04-14T15:01:51+01:00 2016-04-14T15:01:51+01:00 The Facebook 'context collapse': how decline in personal sharing might affect brands Patricio Robles <p><strong>Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.</strong></p> <p>Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."</p><p><a href="https://econsultancy.com/blog/67733-the-facebook-context-collapse-how-decline-in-personal-sharing-might-affect-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67739 2016-04-14T12:32:00+01:00 2016-04-14T12:32:00+01:00 According to 32,198 emails, most retailers use boring subject lines Parry Malm <p><strong>Ah, the humble <a href="https://econsultancy.com/blog/66789-we-analysed-82-econsultancy-email-subject-lines-and-here-s-what-we-learned/">subject line</a>. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.</strong></p> <p>Is the message on brand? Does it sound spammy? Will it drive sales?</p> <p>According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.</p><p><a href="https://econsultancy.com/blog/67739-according-to-32-198-emails-most-retailers-use-boring-subject-lines/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>