tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2017-09-22T14:24:47+01:00 tag:econsultancy.com,2008:BlogPost/69445 2017-09-22T14:24:47+01:00 2017-09-22T14:24:47+01:00 10 exciting digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Ready for your stats roundup? It’s a good’un, I promise.</strong></p> <p>This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the <a href="https://www.econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a> for further facts (and a few fancy charts).</p><p><a href="https://econsultancy.com/blog/69445-10-exciting-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69437 2017-09-22T13:30:00+01:00 2017-09-22T13:30:00+01:00 What advertisers need to know about Safari's new anti-tracking feature Patricio Robles <p><strong>The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple's Safari browser.</strong></p> <p>The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra. </p><p><a href="https://econsultancy.com/blog/69437-what-advertisers-need-to-know-about-safari-s-new-anti-tracking-feature/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69440 2017-09-22T11:30:00+01:00 2017-09-22T11:30:00+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>This is perhaps the most interesting and joyous weekly roundup yet.</strong></p> <p>Highlights include the Amish, Jamie Oliver, Amazon's impact on US labour and the dangers of Avril Lavigne. Let's get to it...</p><p><a href="https://econsultancy.com/blog/69440-the-most-joyful-digital-news-stories-from-the-last-week-10/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69438 2017-09-22T09:39:51+01:00 2017-09-22T09:39:51+01:00 Is Uber's lawsuit against an agency a harbinger of greater brand-agency discord? Patricio Robles <p><strong>Thanks to all of the scandals and controversies that have hit online advertising in the past year, a growing number of companies are taking a closer look at their digital ad campaigns.</strong></p> <p>Some of them aren't liking what they're finding.</p><p><a href="https://econsultancy.com/blog/69438-is-uber-s-lawsuit-against-an-agency-a-harbinger-of-greater-brand-agency-discord/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69435 2017-09-21T14:36:33+01:00 2017-09-21T14:36:33+01:00 Eight unmissable talks at The Festival of Marketing 2017 David Moth <p><strong>The <a href="https://goo.gl/nJMlTI">Festival of Marketing</a> is just two weeks away and the excitement in the Econsultancy office is palpable.</strong></p> <p>Tickets are still available for the two-day marketing extravaganza – book today to enjoy a stellar lineup including Jo Malone, Mark Ritson, Byron Sharp, Stephen Fry and speakers from the world's biggest brands.</p><p><a href="https://econsultancy.com/blog/69435-eight-unmissable-talks-at-the-festival-of-marketing-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69325 2017-09-21T11:35:00+01:00 2017-09-21T11:35:00+01:00 The National Trust on its digital roadmap (and moving from Waterfall to Agile) Ben Davis <p><strong>When the National Trust launched its new website at the end of 2015, the minimum viable product (MVP) attracted some criticism from users.</strong></p> <p>But go-live for the new site was only the beginning of the journey for the National Trust – since then, monthly releases have been pretty much standard.</p><p><a href="https://econsultancy.com/blog/69325-the-national-trust-on-its-digital-roadmap-and-moving-from-waterfall-to-agile/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69433 2017-09-21T10:30:52+01:00 2017-09-21T10:30:52+01:00 Five ways charities can use Instagram to drive awareness and engagement Nikki Gilliland <p><strong>When it comes to driving </strong><strong><a href="https://www.econsultancy.com/blog/69412-six-charities-with-excellent-online-donation-user-journeys" target="_blank">online donations</a>, social </strong><strong>media can be an effective medium for charities.</strong></p> <p>Facebook recently rolled out fundraising tools in the UK and across Europe that allow users to directly donate, as well as easily find and share the causes they care about.</p><p><a href="https://econsultancy.com/blog/69433-five-ways-charities-can-use-instagram-to-drive-awareness-and-engagement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69432 2017-09-20T14:15:00+01:00 2017-09-20T14:15:00+01:00 Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms Patricio Robles <p><strong>For years, many marketers have spent a lot of time and money trying to find <a href="https://econsultancy.com/blog/68788-are-long-tail-keywords-still-important-for-ppc-in-2017-a-data-backed-answer/">the perfect keywords</a> for their paid search campaigns.</strong></p> <p>In some cases, marketers are bidding on thousands of keywords. But could it be for naught?</p><p><a href="https://econsultancy.com/blog/69432-restoration-hardware-bid-on-3-200-keywords-found-98-of-its-ppc-sales-came-from-just-22-brand-terms/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69424 2017-09-20T11:47:17+01:00 2017-09-20T11:47:17+01:00 Marketers have more data than ever, so why aren’t they better at experimentation? Frederic Kalinke <p><strong>The philosopher of science <a title="Paul Feyerabend, Against Method" href="https://www.amazon.co.uk/Against-Method-Paul-K-Feyerabend/dp/1844674428" target="_blank">Paul Feyerabend famously wrote</a> that “the only principle that does not inhibit progress is: anything goes.”</strong></p><p><a href="https://econsultancy.com/blog/69424-marketers-have-more-data-than-ever-so-why-aren-t-they-better-at-experimentation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69426 2017-09-20T10:14:00+01:00 2017-09-20T10:14:00+01:00 How Polish fashion retailer Reserved is targeting UK shoppers Nikki Gilliland <p><strong>Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street.</strong></p> <p>Touted as a cross between H&amp;M and Primark, the retail brand already has over 450 stores across 20 countries. But will Reserved appeal to UK consumers? More to the point – will it satisfy their cravings for an increasingly digital and social shopping experience?</p><p><a href="https://econsultancy.com/blog/69426-how-polish-fashion-retailer-reserved-is-targeting-uk-shoppers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69417 2017-09-19T13:00:00+01:00 2017-09-19T13:00:00+01:00 Four ways marketers can increase conversions from social video Nikki Gilliland <p><strong>Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram.</strong></p> <p>However, video can do more than increase general engagement on social platforms themselves. </p><p><a href="https://econsultancy.com/blog/69417-four-ways-marketers-can-increase-conversions-from-social-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69431 2017-09-19T10:00:00+01:00 2017-09-19T10:00:00+01:00 How machine learning can set fashion ecommerce strategy & product assortment Ben Davis <p><strong>Machine learning is having a big impact on fashion retail.</strong></p> <p>We recently caught up with senior data scientist <a href="https://www.linkedin.com/in/joe-berry-02354a71/?ppe=1">Joe Berry</a> at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.</p><p><a href="https://econsultancy.com/blog/69431-how-machine-learning-can-set-fashion-ecommerce-strategy-product-assortment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69419 2017-09-18T15:10:00+01:00 2017-09-18T15:10:00+01:00 How Warby Parker’s newsjacking campaign eclipsed the competition Nikki Gilliland <p><strong>Newsjacking, or agile marketing as it can also be known, is a tricky thing to get right.</strong></p> <p>While Oreo succeeded in 2013 – cleverly capitalising on the infamous Superbowl blackout – other brands that followed suit were called out for lazily jumping on the bandwagon. </p><p><a href="https://econsultancy.com/blog/69419-how-warby-parker-s-newsjacking-campaign-eclipsed-the-competition/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69421 2017-09-18T13:01:00+01:00 2017-09-18T13:01:00+01:00 61% of retailers offer 'lean back' content. But can retail brands succeed with 'TV shows'? Nikki Gilliland <p><strong>The main opportunity for brands to reach consumers via TV used to be advertising. </strong></p> <p>Now, thanks to the rise of digital streaming services, more and more brands are making TV-style content of their own.</p><p><a href="https://econsultancy.com/blog/69421-61-of-retailers-offer-lean-back-content-but-can-retail-brands-succeed-with-tv-shows/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69430 2017-09-18T11:33:46+01:00 2017-09-18T11:33:46+01:00 A day in the life of... an agency planner Ben Davis <p><strong>This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six.</strong></p> <p>Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>.</p><p><a href="https://econsultancy.com/blog/69430-a-day-in-the-life-of-an-agency-planner/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69385 2017-09-18T10:00:00+01:00 2017-09-18T10:00:00+01:00 Ask the experts: Mobile SEO trends, challenges & strategy Ben Davis <p><strong>We're starting a new series of 'ask the experts' articles on the Econsultancy blog.</strong></p> <p>For our first installment, we've caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on it in the list below.</p><p><a href="https://econsultancy.com/blog/69385-ask-the-experts-mobile-seo-trends-challenges-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69423 2017-09-15T16:10:00+01:00 2017-09-15T16:10:00+01:00 The most joyful digital news stories from the last week David Moth <p><strong>Ladies and gentlemen, this is the news.</strong></p> <p>In the absence of my dear colleague Ben Davis, who is sunning himself on the beaches of Berlin, I have taken responsibility for this week’s roundup.</p><p><a href="https://econsultancy.com/blog/69423-the-most-joyful-digital-news-stories-from-the-last-week-9/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69425 2017-09-15T12:02:00+01:00 2017-09-15T12:02:00+01:00 10 remarkable digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>There’s lots to enjoy in this week’s stats roundup.</strong></p> <p>We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for lots more.</p><p><a href="https://econsultancy.com/blog/69425-10-remarkable-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69422 2017-09-15T10:00:00+01:00 2017-09-15T10:00:00+01:00 Four brands that used student ambassadors to generate buzz on campus Nikki Gilliland <p><strong>With a record number of people being accepted into university in the UK last year, more and more brands are starting to realise the potential of students as both a key target market <em>and</em> as a marketing tool in their own right. </strong></p><p><a href="https://econsultancy.com/blog/69422-four-brands-that-used-student-ambassadors-to-generate-buzz-on-campus/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69418 2017-09-14T14:26:39+01:00 2017-09-14T14:26:39+01:00 The FTC begins cracking down on influencers who violate its rules Patricio Robles <p><strong>It <a href="https://econsultancy.com/blog/5196-keeping-up-with-kim-kardashian-s-paid-tweets-could-be-a-fulltime-job-2/">has been coming for years</a>. Concerned about advertisements that aren't always distinguishable as advertisements, the US Federal Trade Commission (FTC) <a href="https://econsultancy.com/blog/67368-what-advertisers-need-to-know-about-the-ftc-s-new-guidance-on-native-ads/">has been warning</a> brands and the publishers and influencers they work with that they need to adhere to guidelines designed to ensure that consumers know the score.</strong></p> <p>Now, following <a href="https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose">another friendly reminder to influencers and brands in April</a>, the FTC is ramping up its enforcement efforts.</p><p><a href="https://econsultancy.com/blog/69418-the-ftc-begins-cracking-down-on-influencers-who-violate-its-rules/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69420 2017-09-14T11:39:11+01:00 2017-09-14T11:39:11+01:00 Inbound marketing vs. Account-based marketing: Diverging or aligning strategies? Riaz Kanani <p><strong>Today, most companies have some sort of inbound marketing strategy. Certainly more than have a formal account based marketing (ABM) strategy. </strong></p> <p>But is it an either or situation?</p><p><a href="https://econsultancy.com/blog/69420-inbound-marketing-vs-account-based-marketing-diverging-or-aligning-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69403 2017-09-13T15:09:00+01:00 2017-09-13T15:09:00+01:00 Four ways travel brands can improve the customer experience Nikki Gilliland <p><strong>When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?</strong></p> <p>But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.</p><p><a href="https://econsultancy.com/blog/69403-four-ways-travel-brands-can-improve-the-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69402 2017-09-13T12:29:00+01:00 2017-09-13T12:29:00+01:00 Save the recruitment fees: Focus on process & culture, not more resources James Hammersley <p><strong>If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.</strong></p><p><a href="https://econsultancy.com/blog/69402-save-the-recruitment-fees-focus-on-process-culture-not-more-resources/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69399 2017-09-13T11:00:00+01:00 2017-09-13T11:00:00+01:00 Why GDPR is great news for marketers and will create a more efficient data economy Daniel Gilbert <p dir="ltr"><strong>As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.</strong></p> <p dir="ltr">What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance.</p><p><a href="https://econsultancy.com/blog/69399-why-gdpr-is-great-news-for-marketers-and-will-create-a-more-efficient-data-economy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69405 2017-09-13T10:47:25+01:00 2017-09-13T10:47:25+01:00 Three ways the iPhone X will change CX in travel & tourism Tom Dibble <p><strong>Apple has officially unveiled the <a href="https://www.apple.com/iphone-x/">iPhone X</a>.</strong></p> <p>CEO Tim Cook stated the device is “the future of the smartphone,” and it’s clear the iPhone X (pronounced “ten”) offers the most significant update to the iPhone family in years, with edge-to-edge OLED display, facial recognition capabilities and an aptitude for augmented reality. </p><p><a href="https://econsultancy.com/blog/69405-three-ways-the-iphone-x-will-change-cx-in-travel-tourism/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69415 2017-09-12T14:15:00+01:00 2017-09-12T14:15:00+01:00 Five things every company can learn from the Equifax data hack Patricio Robles <p><strong>Last week, it was revelead that Equifax, one of the three major credit bureaus in the United States, suffered a data breach that <a href="https://arstechnica.com/information-technology/2017/09/why-the-equifax-breach-is-very-possibly-the-worst-leak-of-personal-info-ever/">might be</a> the "worst leak of personal information ever."</strong></p> <p>Through the breach, criminals obtained the full names, Social Security numbers, birth dates, addresses, and in some cases, driver license numbers, of 143 million Americans, creating a fraud and identity theft nightmare of epic proportions that will exist for years to come.</p><p><a href="https://econsultancy.com/blog/69415-five-things-every-company-can-learn-from-the-equifax-data-hack/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69414 2017-09-12T10:15:00+01:00 2017-09-12T10:15:00+01:00 Four big digital trends impacting travel & tourism marketing Nikki Gilliland <p><strong>Tourism boards have come a long way in recent years. </strong></p> <p>Once a forgotten-about resource, now an increasing number are actively reaching out to international travellers, and using their online presence to persuade and motivate people to visit.</p><p><a href="https://econsultancy.com/blog/69414-four-big-digital-trends-impacting-travel-tourism-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69410 2017-09-11T14:01:00+01:00 2017-09-11T14:01:00+01:00 Verizon wants customers to give up their data for targeted ads, and it's willing to pay Patricio Robles <p><strong>Thanks to acquisitions exceeding $100bn in recent years, the largest internet service providers (ISPs) in the US <a href="https://econsultancy.com/blog/68945-thanks-to-politicians-isps-could-soon-become-the-dominant-digital-ad-players-in-the-us">are set to become some of the most dominant digital ad players</a>.</strong></p> <p>But while there has been significant concern that the Federal Communications Commission's (FCC) roll-back of consumer broadband privacy rules raises the possibility that ISPs could use their treasure troves of data without customers' permission, the largest ISP in the US appears to be taking a more cautious approach than it might legally have to when it comes to exploiting customer data.</p><p><a href="https://econsultancy.com/blog/69410-verizon-wants-customers-to-give-up-their-data-for-targeted-ads-and-it-s-willing-to-pay/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69412 2017-09-11T11:25:00+01:00 2017-09-11T11:25:00+01:00 Six charities with excellent online donation user journeys Nikki Gilliland <p><strong>We’re always talking about the ecommerce checkout process here on the blog. Features like guest checkout, <a href="https://www.econsultancy.com/blog/67421-ecommerce-checkout-progress-indicators-essential-not-optional" target="_blank">progress trackers</a>, and basket summaries – they’re all helpful for streamlining the path-to-purchase.</strong></p> <p>But what about when there’s no product at the end of it? This is the task at hand for charities, who are asking consumers to hand over their hard earned money in exchange for the promise that it will be going to a good cause. </p><p><a href="https://econsultancy.com/blog/69412-six-charities-with-excellent-online-donation-user-journeys/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69406 2017-09-11T10:20:53+01:00 2017-09-11T10:20:53+01:00 A day in the life of... MD of an augmented reality company Ben Davis <p><strong>Everybody loves a bit of augmented reality – an exciting technology tipped to have a big impact but not yet having realised its potential (Snapchat and Pokémon aside).</strong></p> <p>So, who better to interview for our latest Day in the Life feature than Richard Corps, MD of Ads Reality?</p><p><a href="https://econsultancy.com/blog/69406-a-day-in-the-life-of-md-of-an-augmented-reality-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69413 2017-09-11T09:49:36+01:00 2017-09-11T09:49:36+01:00 10 fascinating digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>The seasons might be changing, but you can always rely on the trusty stats roundup to bring you comfort.</strong></p> <p>This week’s includes news about voice controlled devices, brand activation and (lots about) ads. For more, don’t forget to download the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69413-10-fascinating-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69396 2017-09-11T02:00:00+01:00 2017-09-11T02:00:00+01:00 Three ways B2B marketers can drive more traffic to their sites Jeff Rajeck <p><strong>Advice for B2B marketers often focuses on how to optimise the company website. Specifically, marketers should state what problems the B2B company solves, deliver high-quality content, and include a clear call-to-action.</strong></p><p><a href="https://econsultancy.com/blog/69396-three-ways-b2b-marketers-can-drive-more-traffic-to-their-sites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69404 2017-09-08T16:03:29+01:00 2017-09-08T16:03:29+01:00 Three key takeaways from our International Content report Arliss Coates <p><strong>Management of content across borders and languages is a real challenge for brands. Most are underperforming in their attempts to centralize governance, expand into new markets and localize content for a diverse array of audiences.</strong></p><p><a href="https://econsultancy.com/blog/69404-three-key-takeaways-from-our-international-content-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69407 2017-09-08T11:35:52+01:00 2017-09-08T11:35:52+01:00 Programmatic in 2017: An interview with Getintent’s George Levin Seán Donnelly <p><strong>Programmatic advertising continues to grow rapidly, but despite a lot being written about it and a range of conferences dedicated specifically to the topic, it would seem that marketers still need to educate themselves on what programmatic is, how it can be deployed strategically and how best to manage it.</strong></p><p><a href="https://econsultancy.com/blog/69407-programmatic-in-2017-an-interview-with-getintent-s-george-levin/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69411 2017-09-08T10:54:00+01:00 2017-09-08T10:54:00+01:00 The most joyful digital news stories from this week Ben Davis <p><strong>Hello reader, welcome to our weekly roundup of enjoyable stories that don't really feel like 'work'.</strong></p> <p>It's been a pretty good week for 'and finally..' stories, my favourite involving using AI to trim lettuces. Let's get stuck in.</p><p><a href="https://econsultancy.com/blog/69411-the-most-joyful-digital-news-stories-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69408 2017-09-08T09:24:38+01:00 2017-09-08T09:24:38+01:00 Birchbox's UK Managing Director on content, personalisation & forays into physical retail Nikki Gilliland <p><strong>I recently put together a round-up of great <a href="https://www.econsultancy.com/blog/69354-10-brilliant-examples-of-content-marketing-from-beauty-brands" target="_blank">content marketing examples from beauty brands</a>. Birchbox stood out as one of the best, effectively using its online magazine to help customers make the most of their monthly subscription box.</strong></p> <p>But how exactly does Birchbox create and execute its content strategy across all its digital channels? </p><p><a href="https://econsultancy.com/blog/69408-birchbox-s-uk-managing-director-on-content-personalisation-forays-into-physical-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69409 2017-09-07T14:00:00+01:00 2017-09-07T14:00:00+01:00 What's up with Facebook's estimated reach numbers? Patricio Robles <p><strong>In the past year, Facebook has been hit with <a href="https://econsultancy.com/blog/68724-marketers-plan-facebook-audits-following-metrics-faux-pas/">a series of faux pas</a> related to metrics, but one analyst has discovered what could be the most eye-popping of all.</strong></p><p><a href="https://econsultancy.com/blog/69409-what-s-up-with-facebook-s-estimated-reach-numbers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69395 2017-09-07T10:56:00+01:00 2017-09-07T10:56:00+01:00 The best social media stories and campaigns from August 2017 Nikki Gilliland <p><strong>Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy.</strong></p> <p>Anyway, let’s journey back and take a look at the best of the rest, shall we?</p><p><a href="https://econsultancy.com/blog/69395-the-best-social-media-stories-and-campaigns-from-august-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69369 2017-09-06T15:00:00+01:00 2017-09-06T15:00:00+01:00 Why marketers need to consider the difference between training and education Seán Donnelly <p><strong>Econsultancy has just </strong><strong>published a new report titled <a href="https://econsultancy.com/reports/how-marketers-learn-research-findings/">How Marketers Learn</a>. The research sought to identify how marketers are approaching their professional development and whether they are getting the necessary support from their employers.</strong></p><p><a href="https://econsultancy.com/blog/69369-why-marketers-need-to-consider-the-difference-between-training-and-education/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69376 2017-09-06T14:00:00+01:00 2017-09-06T14:00:00+01:00 GDPR requires privacy by design, but what is it and how can marketers comply? Ben Davis <p><strong>Privacy by design is a fairly old concept in systems engineering and its general meaning is pretty obvious.</strong></p> <p>Wikipedia describes it as "not about data protection" but rather "designing so data doesn't need protection," with the "root principle based on enabling service without data control transfer from the citizen to the system" (i.e. the citizen is not identifiable or recognizable).</p><p><a href="https://econsultancy.com/blog/69376-gdpr-requires-privacy-by-design-but-what-is-it-and-how-can-marketers-comply/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69391 2017-09-06T11:45:00+01:00 2017-09-06T11:45:00+01:00 How five charities convey purpose through tone of voice Nikki Gilliland <p><strong>Copywriting is an important consideration for marketers in all industries, but never more so than in the charity sector.</strong></p> <p>Not only are words used to persuade (i.e. to drive fundraising and donations) but they’re also used to inform, educate, and simply comfort people in need.</p><p><a href="https://econsultancy.com/blog/69391-how-five-charities-convey-purpose-through-tone-of-voice/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69401 2017-09-06T10:00:00+01:00 2017-09-06T10:00:00+01:00 How Lush delights customers with brand marketing, strong values and digital innovation Nikki Gilliland <p><strong>Lush isn’t one of those places you suddenly decide to pop in to for some bubble bath.</strong></p> <p>It seems you’re either a Lush devotee, or you tend to give its (rather odoriferous stores) a wide berth. As someone who falls in the latter category, I felt like a bit like a fish out of water at the Lush Creative Showcase this week.</p><p><a href="https://econsultancy.com/blog/69401-how-lush-delights-customers-with-brand-marketing-strong-values-and-digital-innovation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69397 2017-09-05T15:00:00+01:00 2017-09-05T15:00:00+01:00 Fox plans more 6-second ad slots, as digital influences television Patricio Robles <p><strong>Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that <a href="https://econsultancy.com/blog/69042-driven-by-mobile-digital-overtakes-tv-in-us-ad-spend-for-the-first-time">digital ad spend surpassed television ad spend for the first time ever</a>.</strong></p> <p>By most estimates, digital will overtake television on a global basis this year. As the balance of power shifts, the impact of digital is not only reflected in ad spend but in the way television ads are evolving.</p><p><a href="https://econsultancy.com/blog/69397-fox-plans-more-6-second-ad-slots-as-digital-influences-television/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69386 2017-09-05T12:00:00+01:00 2017-09-05T12:00:00+01:00 How Uber-competitor Curb used location-based targeting to drive app downloads Nikki Gilliland <p><strong>Despite recent controversy surrounding Uber, many of its competitors have fallen by the wayside - dwarfed by the app’s easy and all-too-convenient UX. </strong></p> <p>However, while the likes of Sidecar and Hailo have been defeated, Curb is putting up a good fight. </p><p><a href="https://econsultancy.com/blog/69386-how-uber-competitor-curb-used-location-based-targeting-to-drive-app-downloads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69321 2017-09-05T09:45:00+01:00 2017-09-05T09:45:00+01:00 With Peugeot now selling cars online, how is retail influencing automotive? Ben Davis <p><strong>There was a time around 2006 when a slow news day might have seen stories about outrageous eBay purchases, such as Roman Abramovich and his <a href="http://www.ebay.com/gds/20-of-the-Most-Expensive-Items-Ever-Sold-on-eBay-/10000000205685438/g.html">$85m online purchase</a> of a 'Gigayacht'.</strong></p> <p>The thought of such big numbers and such large items exchanging hands over the internet was astonishing to some people who did not yet trust the internet enough to buy a washing machine online, let alone a super yacht.</p><p><a href="https://econsultancy.com/blog/69321-with-peugeot-now-selling-cars-online-how-is-retail-influencing-automotive/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69398 2017-09-05T01:00:00+01:00 2017-09-05T01:00:00+01:00 The best APAC digital marketing stats from August 2017 Ben Davis <p><strong>August was a good month for digital marketing studies in the APAC region.</strong></p> <p>Here's a roundup of the most interesting nuggets. Remember to check <a href="https://econsultancy.com/reports/internet-statistics-compendium">Econsultancy's Internet Statistics Compendium</a> if you can't find what you're looking for.</p><p><a href="https://econsultancy.com/blog/69398-the-best-apac-digital-marketing-stats-from-august-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69392 2017-09-04T15:00:00+01:00 2017-09-04T15:00:00+01:00 Amazon turns Twitch into an influencer sales platform Patricio Robles <p><strong>Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014.</strong></p> <p>Why would an ecommerce giant want to own such a service and why would it, at the time, pay more cash for it than it had paid in any prior all-cash acquisition? </p><p><a href="https://econsultancy.com/blog/69392-amazon-turns-twitch-into-an-influencer-sales-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69390 2017-09-04T12:30:00+01:00 2017-09-04T12:30:00+01:00 Brand marketing chief at EliteSingles on metrics, channel mix and the future of dating Ben Davis <p><strong>Bart Visser is Director of Brand Marketing at EliteSingles and one of the excellent speakers appearing at the Festival of Marketing, October 4-5 in London.</strong></p> <p>I caught up with him to ask a few qeustions about marketing a dating service and he provided some fascinating insights. Before you start reading, a reminder that you can <a href="https://goo.gl/nJMlTI">buy your Festival tickets and view the agenda here</a>.</p><p><a href="https://econsultancy.com/blog/69390-brand-marketing-chief-at-elitesingles-on-metrics-channel-mix-and-the-future-of-dating/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69387 2017-09-04T10:17:20+01:00 2017-09-04T10:17:20+01:00 Six ways ‘boring’ B2B brands stole A+ social video from B2C Lydia Cockerham <p><strong>Social media can seem inherently unfair, especially when some companies get to market fun, sexy, carefree things like exotic holidays and designer shoes while you’re stuck trying to get IT managers to sign up for another year of management software.</strong></p> <p>So combine social and video, two of the most trending, trendy trends of the past few years, and as a B2B marketer you might feel it’s pointless to even get involved.</p><p><a href="https://econsultancy.com/blog/69387-six-ways-boring-b2b-brands-stole-a-social-video-from-b2c/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69379 2017-09-04T10:16:23+01:00 2017-09-04T10:16:23+01:00 A day in the life of... solutions consultant at Sprinklr Ben Davis <p><strong>This week we spend a day in the life of Eniko Tarkany-Szucs, solutions consultant at Sprinklr, provider of enterprise social media management software.</strong></p> <p>If you're looking for a new role yourself, see the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>, or take our <a href="https://www.econsultancy.com/training/marketing-readiness">Modern Marketer quiz</a>.</p><p><a href="https://econsultancy.com/blog/69379-a-day-in-the-life-of-solutions-consultant-at-sprinklr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>