tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2016-08-23T14:32:40+01:00 tag:econsultancy.com,2008:BlogPost/68185 2016-08-23T14:32:40+01:00 2016-08-23T14:32:40+01:00 Four different approaches to digital transformation: Which suits your needs? Andy Budd <p dir="ltr"><strong>Digital transformation describes the process that traditional organisations go through in adopting the values, tools and practices of the internet age.</strong></p> <p dir="ltr">A digital mindset provides organisations with greater flexibility in an increasingly changing business landscape, helping them stay one step ahead of the competition and avoid being disrupted themselves.</p><p><a href="https://econsultancy.com/blog/68185-four-different-approaches-to-digital-transformation-which-suits-your-needs/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68202 2016-08-23T14:17:51+01:00 2016-08-23T14:17:51+01:00 Five free content ideation tools if you're fed up of Google Keyword Planner Ben Davis <p><strong>If you are a low spender on AdWords, Google Keyword Planner now shows only <a href="https://www.en.advertisercommunity.com/t5/AdWords-Announcements/Updates-to-the-Keyword-Planner-Tool/m-p/601961">very broad traffic ranges</a> for suggested search terms.</strong></p> <p>This is inconvenient for the many writers out there who like to use this tool to plan their content.</p> <p>Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.</p><p><a href="https://econsultancy.com/blog/68202-five-free-content-ideation-tools-if-you-re-fed-up-of-google-keyword-planner/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68192 2016-08-23T11:56:27+01:00 2016-08-23T11:56:27+01:00 How can mobile payment actually improve customer experience? Ben Davis <p><strong>Payment impacts customer experience more than anything else.</strong></p> <p>In fact it's easy to reel off examples of payment scuppering a deal altogether - the kebab shop that doesn't take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.</p><p><a href="https://econsultancy.com/blog/68192-how-can-mobile-payment-actually-improve-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68212 2016-08-23T10:37:31+01:00 2016-08-23T10:37:31+01:00 How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand Nikki Gilliland <p><strong>Lynx's famous slogan insinuated that women would fall at the feet of any man that wore the brand's products.</strong></p> <p>In reality, the 'Lynx effect' resulted in an association of the brand with laddish culture and an immature demographic.</p><p><a href="https://econsultancy.com/blog/68212-how-lynx-s-bigger-issues-campaign-helped-reinvigorate-the-brand/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68208 2016-08-23T09:43:25+01:00 2016-08-23T09:43:25+01:00 Chatbots: Are they better without the chat? Ben Davis <p><strong>"Bots are better without the conversation."</strong></p> <p>The title of Kik CEO Ted Livingston's <a href="https://medium.com/@tedlivingston/bots-are-better-without-conversation-fcf9e7634fc4#.enigs06nz">recent Medium post</a>, discussing the relative failure of early brand attempts at <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care/">chatbots</a>, says it all.</p> <p>With so many marketers parroting on about <a href="https://econsultancy.com/training/courses/creating-superior-customer-experiences/">customer experience</a>, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'</p><p><a href="https://econsultancy.com/blog/68208-chatbots-are-they-better-without-the-chat/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68210 2016-08-22T14:57:44+01:00 2016-08-22T14:57:44+01:00 How programmatic advertising is helping drive the digital transformation agenda Seán Donnelly <p><strong>Programmatic may be the most exciting thing to happen in marketing since brands started to advertise on the internet.</strong></p> <p>The promise of programmatic is that mass advertising can be individually tailored to create personalised, one-to-one communications. </p><p><a href="https://econsultancy.com/blog/68210-how-programmatic-advertising-is-helping-drive-the-digital-transformation-agenda/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68203 2016-08-22T14:33:00+01:00 2016-08-22T14:33:00+01:00 Six 'millennial UX' lessons from insurance brand Back Me Up Ben Davis <p><strong>Back Me Up is an insurance company and app for 17-49 year olds.</strong></p> <p>The service is a masterpiece of marketing and design for younger customers.</p> <p>Here's why...</p><p><a href="https://econsultancy.com/blog/68203-six-millennial-ux-lessons-from-insurance-brand-back-me-up/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68111 2016-08-22T14:03:00+01:00 2016-08-22T14:03:00+01:00 Six brands that have made false health claims in advertising Nikki Gilliland <p><strong>What’s the difference between exaggeration of the truth and misleading information?</strong></p> <p>In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.</p><p><a href="https://econsultancy.com/blog/68111-six-brands-that-have-made-false-health-claims-in-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68172 2016-08-22T11:24:09+01:00 2016-08-22T11:24:09+01:00 A day in the life of... a freelance PR & comms consultant Ben Davis <p><strong>Our latest 'Day in the Life' features a topic we haven't covered yet - PR.</strong></p> <p>Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.</p> <p>She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.</p><p><a href="https://econsultancy.com/blog/68172-a-day-in-the-life-of-a-freelance-pr-comms-consultant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68160 2016-08-22T10:08:45+01:00 2016-08-22T10:08:45+01:00 Five tips for creating a successful FAQ page Nikki Gilliland <p><strong>An FAQ page is often one of the most neglected and uninspiring parts of a brand website.</strong></p> <p>Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.</p> <p>Not to mention save them from endless (and very repetitive) enquiry emails.</p><p><a href="https://econsultancy.com/blog/68160-five-tips-for-creating-a-successful-faq-page/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68189 2016-08-19T14:50:31+01:00 2016-08-19T14:50:31+01:00 There’s life in the old tablet dog yet: stats Saima Alibhai <p><strong>When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.</strong></p> <p>Technology expert Rhi Morgan at T3 Magazine <a href="http://www.independent.co.uk/life-style/gadgets-and-tech/news/has-apple-really-changed-the-world-again-1880953.html">commented back then</a>:</p><p><a href="https://econsultancy.com/blog/68189-there-s-life-in-the-old-tablet-dog-yet-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68207 2016-08-19T14:27:00+01:00 2016-08-19T14:27:00+01:00 The 10 greatest digital marketing stats we've seen this week Nikki Gilliland <p><strong>The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!</strong></p> <p>This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.</p><p><a href="https://econsultancy.com/blog/68207-the-10-greatest-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68193 2016-08-19T11:58:17+01:00 2016-08-19T11:58:17+01:00 How service providers are using social to connect with customers Tamara Littleton <p><strong>It can be tricky enough for brands to engage people over social media, but what about service providers? </strong></p> <p>What about the shopping malls, theatres and transport hubs that we use every day?</p><p><a href="https://econsultancy.com/blog/68193-how-service-providers-are-using-social-to-connect-with-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68107 2016-08-19T11:17:00+01:00 2016-08-19T11:17:00+01:00 Q&A: TotallyMoney.com on its customer-centric approach to financial services Nikki Gilliland <p><strong>Since 2007, TotallyMoney.com has become one of the biggest credit comparison sites in the UK.</strong></p> <p>I recently sat down with CEO Alastair Douglas to get his thoughts on the company's success, future challenges and consumer-facing finance in general.</p> <p>Here's what he had to say!</p><p><a href="https://econsultancy.com/blog/68107-q-a-totallymoney-com-on-its-customer-centric-approach-to-financial-services/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68204 2016-08-19T10:29:29+01:00 2016-08-19T10:29:29+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.</strong></p> <p>Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.</p> <p>Here's what you missed...</p><p><a href="https://econsultancy.com/blog/68204-all-the-digital-news-stories-you-missed-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68175 2016-08-18T15:17:12+01:00 2016-08-18T15:17:12+01:00 Will Facebook’s artificial image creation solve our stock photo woes? Dr Janet Bastiman <p style="text-align: justify;"><strong>One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns. </strong></p> <p style="text-align: justify;">The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message. </p><p><a href="https://econsultancy.com/blog/68175-will-facebook-s-artificial-image-creation-solve-our-stock-photo-woes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68046 2016-08-18T14:15:04+01:00 2016-08-18T14:15:04+01:00 Five pioneering examples of how brands are using chatbots Patricio Robles <p><strong>The <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care">chatbots</a> are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.</strong></p> <p>Here are five examples.</p><p><a href="https://econsultancy.com/blog/68046-five-pioneering-examples-of-how-brands-are-using-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68199 2016-08-18T12:07:34+01:00 2016-08-18T12:07:34+01:00 Beyond the hype: How should marketers really use iBeacons? Ben Davis <p><strong>There's an old surrealist gag by a comedian called Harry Hill that goes 'Text messaging?! What's wrong with a good old-fashioned chain of beacons, hmm?'</strong></p> <p>I think I'm remembering that right.</p> <p>Anyway, it leads me to ask - are iBeacons a legitimate advancement in push communications, or are they overhyped?</p><p><a href="https://econsultancy.com/blog/68199-beyond-the-hype-how-should-marketers-really-use-ibeacons/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68011 2016-08-18T11:39:31+01:00 2016-08-18T11:39:31+01:00 If getting data in order is the first challenge of CX, we've got a long way to go Ben Davis <p><strong>Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.</strong></p> <p>The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues (<a href="https://econsultancy.com/blog/67936-25-quotes-from-the-future-of-digital-marketing-2016/">$7.6tn vs $6.4tn</a>).</p> <p>So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?</p><p><a href="https://econsultancy.com/blog/68011-if-getting-data-in-order-is-the-first-challenge-of-cx-we-ve-got-a-long-way-to-go/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68201 2016-08-18T11:07:58+01:00 2016-08-18T11:07:58+01:00 How HostelWorld uses video to connect with target audience of young travellers Nikki Gilliland <p><strong>HostelWorld has grown to become one of the leading <a href="http://www.hostelworld.com/" target="_blank">hostel booking sites</a>, linking travellers with over 33,000 properties in 170 countries.</strong></p> <p>By ‘tuning into what makes millennial travellers tick’, its digital marketing strategy is all about connecting with those under the age of 35. </p><p><a href="https://econsultancy.com/blog/68201-how-hostelworld-uses-video-to-connect-with-target-audience-of-young-travellers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68196 2016-08-18T01:00:00+01:00 2016-08-18T01:00:00+01:00 The latest messaging app unicorn: India's Hike Jeff Rajeck <p><strong>Global messaging powerhouses Facebook Messenger and WhatsApp face a new challenge from India, and it's a big one.</strong></p> <p>When most people think of messaging in Asia, names like WeChat (China), Kakaotalk (Korea) and LINE (Japan) come to mind.</p><p><a href="https://econsultancy.com/blog/68196-the-latest-messaging-app-unicorn-india-s-hike/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68180 2016-08-17T15:24:00+01:00 2016-08-17T15:24:00+01:00 Are payday lenders prepared for Google’s paid search ban? James Perrott <p><strong>On the 11th May 2016, Google announced an update to its <a href="https://publicpolicy.googleblog.com/2016/05/an-update-to-our-adwords-policy-on.html">Adwords Policy on Lending Products</a>.</strong></p> <p>This introduced the policy of banning ads for payday loans and some related products on all Google ad systems from 13th July 2016.</p><p><a href="https://econsultancy.com/blog/68180-are-payday-lenders-prepared-for-google-s-paid-search-ban/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68167 2016-08-17T13:58:00+01:00 2016-08-17T13:58:00+01:00 30 brands with excellent social media strategies Ben Davis <p><strong>Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.</strong></p> <p>Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.</p> <p>Having said that, some brands 'got' social media a lot quicker than others.</p><p><a href="https://econsultancy.com/blog/68167-30-brands-with-excellent-social-media-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68194 2016-08-17T11:55:00+01:00 2016-08-17T11:55:00+01:00 How the NSPCC is putting a positive spin on its marketing with Pantosaurus Nikki Gilliland <p><strong>Since rebranding in 2014, the NSPCC has been striving to promote its brand message as one of solutions rather than shock.</strong></p> <p>With a new animated film, Pantosaurus, it is continuing its hopeful and inspiring approach - aiming to get parents talking to their children about the awkward topic of sexual abuse.</p><p><a href="https://econsultancy.com/blog/68194-how-the-nspcc-is-putting-a-positive-spin-on-its-marketing-with-pantosaurus/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68195 2016-08-17T11:04:26+01:00 2016-08-17T11:04:26+01:00 Fabled by Marie Claire: A closer look at the new retail store & ecommerce site Nikki Gilliland <p><strong>It’s been a part of the publishing industry for decades, but now, Marie Claire is entering a new domain – the world of retail.</strong></p> <p>‘Fabled by Marie Claire’ is a new venture in partnership with Ocado.</p> <p>Yet another example of a brand aligning the offline and online shopping experience, it has just opened a physical store alongside a <a href="https://fabled.com/" target="_blank">new ecommerce site.</a></p><p><a href="https://econsultancy.com/blog/68195-fabled-by-marie-claire-a-closer-look-at-the-new-retail-store-ecommerce-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68198 2016-08-17T10:06:00+01:00 2016-08-17T10:06:00+01:00 How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying Maeve Hosea <p><strong>Nic Travis, vice-president and head of digital marketing at credit card company MBNA, will speak at Marketing Week and Econsultancy’s <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With the Programmatic</a> conference on 20 and 21 September.</strong></p> <p>We caught up with him to explore the latest trends in programmatic ad buying, and how he sees the discipline evolving.</p><p><a href="https://econsultancy.com/blog/68198-how-people-based-marketing-is-redefining-effectiveness-in-programmatic-ad-buying/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68132 2016-08-16T15:15:10+01:00 2016-08-16T15:15:10+01:00 10 key challenges facing CRM marketers Ben Davis <p><strong>Customer relationship management (<a href="https://econsultancy.com/blog/64545-what-is-crm-and-why-do-you-need-it/">CRM</a>) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.</strong></p> <p>So what are the challenges facing CRM marketers?</p> <p>I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.</p><p><a href="https://econsultancy.com/blog/68132-10-key-challenges-facing-crm-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68190 2016-08-16T15:10:27+01:00 2016-08-16T15:10:27+01:00 Apple to launch iOS App Store Ads: An interview with Doubledown's Brett Patterson Evan Dunn <p><strong>Apple recently <a href="https://techcrunch.com/2016/06/08/apple-to-introduce-search-ads-on-app-store-along-with-changes-to-app-review-discovery-and-splits/">announced</a> it will introduce search ads on the App Store in iOS, which will have a major impact on advertisers, and on the app world in general. </strong></p> <p>I contacted Brett Patterson, Retention &amp; Search Marketing Manager for Doubledown Casino in Seattle, WA, who is an expert app marketplace advertiser, to discuss the news.</p><p><a href="https://econsultancy.com/blog/68190-apple-to-launch-ios-app-store-ads-an-interview-with-doubledown-s-brett-patterson/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68188 2016-08-16T14:25:37+01:00 2016-08-16T14:25:37+01:00 Walmart buys Jet.com in a bid to keep up with Amazon Nikki Gilliland <p><strong>Walmart’s recent acquisition of Jet.com is the most expensive in US ecommerce history, and in comparison, makes <a href="https://econsultancy.com/blog/68139-the-rise-of-the-direct-to-consumer-model-it-s-not-just-dollar-shave-club/" target="_blank">Unilever’s buy-out of Dollar Shave Club</a> seem like small money.</strong></p> <p>Purchasing the company for a whopping $3.3bn, it’s yet another example of a large investor banking on a ‘unicorn’ – i.e. a start-up that’s worth over a billion dollars.</p><p><a href="https://econsultancy.com/blog/68188-walmart-buys-jet-com-in-a-bid-to-keep-up-with-amazon/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68124 2016-08-16T12:08:00+01:00 2016-08-16T12:08:00+01:00 A day in the life of... a head of product marketing Ben Davis <p><strong>This week our Day in the Life feature focuses on Louise Thompson, head of product marketing at Proxama.</strong></p> <p>Let's find out what such a role entails and what's interesting about working in this fairly new space of mobile and proximity marketing.</p><p><a href="https://econsultancy.com/blog/68124-a-day-in-the-life-of-a-head-of-product-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68177 2016-08-16T11:22:00+01:00 2016-08-16T11:22:00+01:00 Eight drool-worthy restaurant websites Nikki Gilliland <p><strong>Whenever I go to out to dinner, I probably already know what I'm going to order.</strong></p> <p>Call me impatient, but I just can’t resist checking out the menu online beforehand.</p><p><a href="https://econsultancy.com/blog/68177-eight-drool-worthy-restaurant-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68150 2016-08-16T01:01:00+01:00 2016-08-16T01:01:00+01:00 Social media metrics: Outputs, outtakes, & outcomes Jeff Rajeck <p><strong>Professional social media is hard work.</strong>  </p> <p>Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.</p> <p>The lack of universally accepted performance metrics, however, makes this difficult to do.</p><p><a href="https://econsultancy.com/blog/68150-social-media-metrics-outputs-outtakes-outcomes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68128 2016-08-15T16:04:27+01:00 2016-08-15T16:04:27+01:00 Do startups and small businesses really need a CTO? Ben Davis <p><strong>Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.</strong></p> <p>However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.</p><p><a href="https://econsultancy.com/blog/68128-do-startups-and-small-businesses-really-need-a-cto/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68158 2016-08-15T14:09:00+01:00 2016-08-15T14:09:00+01:00 Five ways Artificial Intelligence can help marketers enhance the customer experience Nikki Gilliland <p><strong>If you’ve seen one too many mediocre sci-fi movies, the phrase ‘artificial intelligence’ might bring to mind images of evil robots and technology taking over the world.</strong></p> <p>In reality, AI is not a Hollywood concept, but a timely and practical tool for marketers. </p><p><a href="https://econsultancy.com/blog/68158-five-ways-artificial-intelligence-can-help-marketers-enhance-the-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68179 2016-08-15T11:54:44+01:00 2016-08-15T11:54:44+01:00 Monster Supplies review: The UK’s first pet food delivery app Nikki Gilliland <p><strong>Monster Pet Supplies has launched what it claims is the UK’s very first pet food delivery app.</strong></p> <p>Sponsored by Purina, the app promises to deliver a ‘hassle-free’ shopping experience for consumers and their eternally-hungry companions.</p><p><a href="https://econsultancy.com/blog/68179-monster-supplies-review-the-uk-s-first-pet-food-delivery-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68184 2016-08-15T11:23:20+01:00 2016-08-15T11:23:20+01:00 Domino’s introduces 'Dom the Pizza Bot' for Facebook Messenger Nikki Gilliland <p><strong>Domino’s Pizza is the latest brand to jump on the <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care/" target="_blank">chatbot bandwagon</a>, announcing a new feature that allows customers to order directly via Facebook Messenger.</strong></p> <p>Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.</p><p><a href="https://econsultancy.com/blog/68184-domino-s-introduces-dom-the-pizza-bot-for-facebook-messenger/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68182 2016-08-12T14:23:23+01:00 2016-08-12T14:23:23+01:00 What can P&G and Facebook teach us about the reality of targeting and the future of TV ads? Bola Awoniyi <p><strong>Heavily segmented Facebook campaigns do not always deliver superior results.</strong></p> <p>At least this is the message coming from P&amp;G, the world's largest advertiser and Facebook's dream customer.</p><p><a href="https://econsultancy.com/blog/68182-what-can-p-g-and-facebook-teach-us-about-the-reality-of-targeting-and-the-future-of-tv-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68183 2016-08-12T13:01:36+01:00 2016-08-12T13:01:36+01:00 10 spectacular digital marketing stats from this week Nikki Gilliland <p><strong>If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.</strong></p> <p>Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.</p><p><a href="https://econsultancy.com/blog/68183-10-spectacular-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68181 2016-08-12T12:02:53+01:00 2016-08-12T12:02:53+01:00 The week's news in digital (in five minutes) Ben Davis <p><strong>You may all be thinking about going on your hollibobs, but there's never a dull week in digital.</strong></p> <p>This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.</p><p><a href="https://econsultancy.com/blog/68181-the-week-s-news-in-digital-in-five-minutes-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68162 2016-08-12T09:50:00+01:00 2016-08-12T09:50:00+01:00 LinkedIn's Head of Ad Ops on programmatic advertising and native content Ben Davis <p><strong>LinkedIn <a href="https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2016/linkedin-launches-programmatic-buying">launched programmatic advertising</a> at the end of June, intended to complement the fast-growing sponsored content on the platform.</strong></p> <p>Given LinkedIn's rich user information, this is a potential game-changer for B2B marketers.</p> <p>We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.</p><p><a href="https://econsultancy.com/blog/68162-linkedin-s-head-of-ad-ops-on-programmatic-advertising-and-native-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68173 2016-08-11T15:50:00+01:00 2016-08-11T15:50:00+01:00 Why fashion brands are teaming up with Apple Music Nikki Gilliland <p><strong>British ecommerce site Farfetch recently announced a new partnership with <a href="https://econsultancy.com/blog/66570-apple-music-all-the-best-reactions-information-and-stats/">Apple Music</a>, making it the third fashion brand to get on board. </strong></p> <p>With the likes of Alexander Wang and Burberry also integrating with the streaming service, it appears to be a hot new trend among the fashion pack. </p><p><a href="https://econsultancy.com/blog/68173-why-fashion-brands-are-teaming-up-with-apple-music/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68169 2016-08-11T14:24:00+01:00 2016-08-11T14:24:00+01:00 US sales tax isn't a deterrent to online sales: Report Patricio Robles <p><strong>Years ago, many online retailers, <a href="https://econsultancy.com/blog/5771-amazon-battles-new-use-tax-assault">including Amazon</a>, found themselves battling states <a href="https://econsultancy.com/blog/5356-affiliate-taxes-don-t-work-states-continue-to-pursue-them">that sought to force them to collect sales tax</a> even if they didn't have a physical presence in those states.</strong></p> <p>The logic behind retailers' aversion to collecting sales tax wasn't hard to understand: if given a choice between two retailers, one charging sales tax and one not, many consumers would probably choose the former.</p><p><a href="https://econsultancy.com/blog/68169-us-sales-tax-isn-t-a-deterrent-to-online-sales-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68151 2016-08-11T12:56:00+01:00 2016-08-11T12:56:00+01:00 Announcing the shortlist for The Masters of Marketing Awards 2016 Ben Davis <p><strong>Our esteemed jury has been hard at work sorting the great from the good, and the Masters of Marketing Awards 2016 shortlist can finally be revealed.</strong></p> <p>The winners will be announced on 4 October, during a big bash that will kick off the Festival of Marketing.</p> <p>As usual, shortlisted work will be displayed in the Masters Gallery to 3,000 marketers at the Festival, which runs 5-6 October (<a href="http://www.festivalofmarketing.com/welcome?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">buy your tickets here</a>).</p> <p><a href="https://econsultancy.com/blog/68151-announcing-the-shortlist-for-the-masters-of-marketing-awards-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68171 2016-08-11T11:35:44+01:00 2016-08-11T11:35:44+01:00 Twitter to open up Moments feature to all users Nikki Gilliland <p><strong>Following on from the <a href="https://econsultancy.com/blog/68142-instagram-stories-what-do-marketers-need-to-know/" target="_blank">launch of Instagram Stories</a>, Twitter has announced that its Moments feature will soon be open to all users.</strong></p> <p>Originally run by a team of in-house editors and select publishers, it plans to allow “influencers, partners and brands” to use it first, before eventually introducing it to everyone else.</p><p><a href="https://econsultancy.com/blog/68171-twitter-to-open-up-moments-feature-to-all-users/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68166 2016-08-11T10:00:00+01:00 2016-08-11T10:00:00+01:00 How Pets at Home’s omnichannel strategy is driving sales growth Nikki Gilliland <p><strong>The continued growth of Pets at Home proves that even in the midst of economic uncertainty, the UK's love of animals never waivers.</strong></p> <p>With a <a href="http://www.telegraph.co.uk/business/2016/08/04/pets-at-home-bullish-on-outlook-as-it-collars-sales-growth/" target="_blank">2.7% increase in like-for-like sales</a> in the 16 weeks to July 21, the retailer’s success is also down to its customer-focused strategy both on- and offline.</p><p><a href="https://econsultancy.com/blog/68166-how-pets-at-home-s-omnichannel-strategy-is-driving-sales-growth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68163 2016-08-10T15:55:53+01:00 2016-08-10T15:55:53+01:00 B2B healthcare marketers are struggling with content marketing efficacy Patricio Robles <p><strong>According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.</strong></p><p><a href="https://econsultancy.com/blog/68163-b2b-healthcare-marketers-are-struggling-with-content-marketing-efficacy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68164 2016-08-10T14:17:35+01:00 2016-08-10T14:17:35+01:00 Publishers turn to video to offset organic reach drop on Facebook Patricio Robles <p><strong>Earlier this year, Facebook announced News Feed updates to <a href="http://newsroom.fb.com/news/2016/02/news-feed-fyi-using-qualitative-feedback-to-show-relevant-stories/">incorporate qualitative user feedback</a> and <a href="https://econsultancy.com/blog/68022-what-marketers-need-to-know-about-facebook-s-latest-news-feed-update/">prioritize content from friends and family</a>. </strong></p> <p>And last week, the world's largest social network announced another News Feed update aimed at <a href="https://newsroom.fb.com/news/2016/08/news-feed-fyi-further-reducing-clickbait-in-feed/">reducing clickbait</a>.</p><p><a href="https://econsultancy.com/blog/68164-publishers-turn-to-video-to-offset-organic-reach-drop-on-facebook/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68168 2016-08-10T14:06:07+01:00 2016-08-10T14:06:07+01:00 Simple email subject lines are failing to engage consumers: stats Nikki Gilliland <p><strong>When it comes to writing <a href="https://econsultancy.com/blog/66789-we-analysed-82-econsultancy-email-subject-lines-and-here-s-what-we-learned/" target="_blank">subject-lines</a>, many marketers follow the famous KISS mantra.</strong></p> <p>Which, if you don’t know, means to “keep it simple, stupid.”</p> <p>(No offence.)</p><p><a href="https://econsultancy.com/blog/68168-simple-email-subject-lines-are-failing-to-engage-consumers-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68165 2016-08-10T11:39:06+01:00 2016-08-10T11:39:06+01:00 Back-to-school search trends: How top retailers optimise landing pages Ben Davis <p><strong>It's hunting season for back-to-school clothes retailers who want to ensure they do well online.</strong></p> <p>But what is the search opportunity and what does it take to capitalise on this growing search trend?</p><p><a href="https://econsultancy.com/blog/68165-back-to-school-search-trends-how-top-retailers-optimise-landing-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68161 2016-08-10T09:57:03+01:00 2016-08-10T09:57:03+01:00 Tesco explores experiential marketing with pop-up wine bar Nikki Gilliland <p><strong>Its return to profit has been put down to a <a href="https://www.marketingweek.com/2016/04/18/how-the-tesco-brand-bounced-back-from-crisis/" target="_blank">restored focus on customers.</a></strong></p> <p>Now, Tesco is continuing its efforts to increase loyalty with a foray into experiential marketing.</p><p><a href="https://econsultancy.com/blog/68161-tesco-explores-experiential-marketing-with-pop-up-wine-bar/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>