tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2016-09-26T14:52:38+01:00 tag:econsultancy.com,2008:BlogPost/68333 2016-09-26T14:52:38+01:00 2016-09-26T14:52:38+01:00 What brands need to know about Snapchat Spectacles Patricio Robles <p><strong>Snapchat is getting into the hardware game.</strong></p> <p>On Friday, the company unveiled <a href="https://spectacles.com/">Spectacles</a>, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.</p><p><a href="https://econsultancy.com/blog/68333-what-brands-need-to-know-about-snapchat-spectacles/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68323 2016-09-26T14:33:00+01:00 2016-09-26T14:33:00+01:00 Getting started with programmatic? Here are some tips from the experts Seán Donnelly <p><strong>Last week we hosted <a href="https://econsultancy.com/events/get-with-the-programmatic-2016/">Get With The Programmatic 2016</a> (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.</strong></p> <p>A key theme that came up several times throughout the day was what marketers require to get started.</p><p><a href="https://econsultancy.com/blog/68323-getting-started-with-programmatic-here-are-some-tips-from-the-experts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68313 2016-09-26T11:20:00+01:00 2016-09-26T11:20:00+01:00 Marketing attribution: How many are actually doing it? Ben Davis <p><strong>Though the headline might suggest it, I'm not going to draw a tawdry analogy.</strong></p> <p>Simply, let's look at a few charts from Econsultancy's new report, the <a href="https://econsultancy.com/reports/state-of-marketing-attribution/">State of Marketing Attribution in the UK, France and Germany</a>, published in association with AdRoll.</p><p><a href="https://econsultancy.com/blog/68313-marketing-attribution-how-many-are-actually-doing-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68324 2016-09-26T10:07:00+01:00 2016-09-26T10:07:00+01:00 A day in the life of... Feefo CCO & co-founder Ben Davis <p><strong>Our ever-popular Day in the Life feature this week catches up with Matt Eames, CCO and co-founder of Feefo, the reviews specialist.</strong></p> <p>Let's find out what he does with his time..</p><p><a href="https://econsultancy.com/blog/68324-a-day-in-the-life-of-feefo-cco-co-founder/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68328 2016-09-23T15:24:00+01:00 2016-09-23T15:24:00+01:00 Houzz fuses physical and digital with SmartHouzz London pop up Nikki Gilliland <p><strong>As part of the London Design Festival, home improvement site Houzz has created its very own pop-up living space.</strong></p> <p>Located in King’s Cross until the 25th September, SmartHouzz is a small, stylish and compact home, packed with smart features designed for city living.</p><p><a href="https://econsultancy.com/blog/68328-houzz-fuses-physical-and-digital-with-smarthouzz-london-pop-up/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68322 2016-09-23T13:42:24+01:00 2016-09-23T13:42:24+01:00 10 juicy digital marketing stats from this week Nikki Gilliland <p><strong>We might be free falling into Autumn, but if there’s one thing that can make darker mornings and shorter days slightly more bearable - it’s some juicy digital marketing stats.</strong></p> <p>This week’s roundup includes news on video ads, attribution, consumer behaviour and lots more.</p><p><a href="https://econsultancy.com/blog/68322-10-juicy-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68319 2016-09-23T11:41:27+01:00 2016-09-23T11:41:27+01:00 All the digital news stories you missed this week Ben Davis <p><strong>The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.</strong></p> <p>Here are the best bits you should catch up on...</p><p><a href="https://econsultancy.com/blog/68319-all-the-digital-news-stories-you-missed-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68315 2016-09-23T09:44:24+01:00 2016-09-23T09:44:24+01:00 Where has programmatic gone wrong and how can agencies fix it? Ben Davis <p><strong>Programmatic advertising is growing, is still exciting, but has ultimately frustrated thus far.</strong></p> <p>But why, and how can agencies fix it?</p><p><a href="https://econsultancy.com/blog/68315-where-has-programmatic-gone-wrong-and-how-can-agencies-fix-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68314 2016-09-22T15:40:00+01:00 2016-09-22T15:40:00+01:00 Are organizations well-equipped for omnichannel marketing? Nikki Gilliland <p><strong>Our new <a href="https://www.econsultancy.com/reports/digital-intelligence-briefing-succeeding-in-the-omnichannel-age/">Succeeding in the Omnichannel Age</a> report, published in association with Adobe, delves into the ways organizations are stepping up to the challenge of marketing integration.</strong></p> <p>The results are a mixed bag.</p><p><a href="https://econsultancy.com/blog/68314-are-organizations-well-equipped-for-omnichannel-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68316 2016-09-22T15:26:28+01:00 2016-09-22T15:26:28+01:00 Brew + Press: Why Molson Coors is merging its sales and marketing teams Nikki Gilliland <p><strong>Molson Coors has set up a new in-house division called Brew + Press which</strong><strong> aims to bring its brands to life.</strong></p> <p>Created by merging its sales and marketing teams, it will focus on <a href="https://econsultancy.com/blog/66908-10-inspiring-experiential-marketing-examples/" target="_blank">experiential marketing</a> in order to drive consumer awareness.</p><p><a href="https://econsultancy.com/blog/68316-brew-press-why-molson-coors-is-merging-its-sales-and-marketing-teams/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68311 2016-09-22T14:21:47+01:00 2016-09-22T14:21:47+01:00 The tango of data science and art: How agencies should work together on programmatic Ben Davis <p><strong>How do creative and media agencies work together to ensure programmatic advertising is impactful?</strong></p> <p>That was the question for an esteemed panel of top agency bods at yesterday's <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With The Programmatic</a> event.</p> <p>Here's what they had to say...</p><p><a href="https://econsultancy.com/blog/68311-the-tango-of-data-science-and-art-how-agencies-should-work-together-on-programmatic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68254 2016-09-22T12:17:10+01:00 2016-09-22T12:17:10+01:00 The customer experience revolution requires advertising with purpose Ben Davis <p><strong>Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.</strong></p> <p>The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.</p><p><a href="https://econsultancy.com/blog/68254-the-customer-experience-revolution-requires-advertising-with-purpose/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68308 2016-09-22T10:36:22+01:00 2016-09-22T10:36:22+01:00 Four things to appreciate about Lush’s new app Nikki Gilliland <p><strong>Lush is a company that’s known for its friendly and interactive in-store experience.</strong></p> <p>From its paper bags to its chatty staff, there are many reasons it has created a <a href="https://econsultancy.com/blog/67953-how-lush-cosmetics-uses-word-of-mouth-marketing/" target="_blank">fanatical following</a>.</p><p><a href="https://econsultancy.com/blog/68308-four-things-to-appreciate-about-lush-s-new-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68305 2016-09-21T15:20:00+01:00 2016-09-21T15:20:00+01:00 Runway to retail: How fashion brands are introducing ‘see-now, buy-now’ Nikki Gilliland <p><strong>Fashion Week used to be an event purely for people in the industry, as well as those ‘important’ enough to bag an invite.</strong></p> <p>Thanks to digital media, the average consumer can now get a front row seat, too. </p><p><a href="https://econsultancy.com/blog/68305-runway-to-retail-how-fashion-brands-are-introducing-see-now-buy-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68309 2016-09-21T13:30:00+01:00 2016-09-21T13:30:00+01:00 Four tips to shape mobile marketing strategy Nikki Gilliland <p><strong>Today, <a href="https://econsultancy.com/reports/digital-intelligence-briefing-taking-advantage-of-the-mobile-opportunity/">29% of companies agree</a> that a mobile marketing strategy is essential for effectively engaging consumers.</strong></p> <p>Our latest <a href="https://econsultancy.com/reports/mobile-marketing-best-practice-guide-2016" target="_blank">Mobile Marketing Best Practice guide</a> delves into how this can be achieved.</p><p><a href="https://econsultancy.com/blog/68309-four-tips-to-shape-mobile-marketing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68310 2016-09-21T11:28:00+01:00 2016-09-21T11:28:00+01:00 How OOH programmatic helped drive Missing People’s latest campaign Nikki Gilliland <p><strong>The amount of children who went missing in the UK in 2015 could fill Wembley Stadium – twice.</strong></p> <p>This is just one shocking statistic cited by Ross Miller, Director of Fundraising and Communications at Missing People.</p><p><a href="https://econsultancy.com/blog/68310-how-ooh-programmatic-helped-drive-missing-people-s-latest-campaign/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68306 2016-09-21T09:45:00+01:00 2016-09-21T09:45:00+01:00 What is ASMR and why are brands like KFC getting involved? Nikki Gilliland <p><strong>According to Google, there are <a href="https://www.thinkwithgoogle.com/articles/asmr-videos-youtube-trend.html" target="_blank">more people are searching for ‘ASMR’</a> on YouTube than ‘candy’ or ‘chocolate’.</strong></p> <p>Why? And why is KFC involved?</p><p><a href="https://econsultancy.com/blog/68306-what-is-asmr-and-why-are-brands-like-kfc-getting-involved/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68307 2016-09-21T02:00:00+01:00 2016-09-21T02:00:00+01:00 Three things marketers must do to deliver a brilliant omnichannel experience Jeff Rajeck <p><strong>The omnichannel revolution has begun.</strong></p> <p>In a <a href="https://www.insideretail.com.au/blog/2016/05/03/why-omnichannel-matters/">2016 study</a>, Nielsen found that 87% of Australian consumers 'often' or 'sometimes' look at an item online before buying it in a store. </p> <p>Recent research by Google backs this up. According to <a href="https://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html">its data</a>, more than two in five (42%) of in-store consumers research online while in stores.</p><p><a href="https://econsultancy.com/blog/68307-three-things-marketers-must-do-to-deliver-a-brilliant-omnichannel-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68302 2016-09-20T15:20:00+01:00 2016-09-20T15:20:00+01:00 Three ways U.S. brands can sell more effectively in Asia Bart Mroz <p><strong>The ecommerce market in Asia is growing faster than that of any other region in the world.</strong></p> <p>In 2015, <a href="https://www.internetretailer.com/2016/02/02/e-commerce-asia-grows-32">ecommerce sales reached $835bn in Asia</a> – a total increase of 32% from the prior year.</p> <p>Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. </p><p><a href="https://econsultancy.com/blog/68302-three-ways-u-s-brands-can-sell-more-effectively-in-asia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68294 2016-09-20T13:00:00+01:00 2016-09-20T13:00:00+01:00 Five simple search marketing tips to prepare for the holiday season Ben Davis <p><strong>We're getting to the part of the year where people start to moan about tinsel appearing <em>already</em> in stores.</strong></p> <p>Retail was ever this way - preparation is everything.</p> <p>Here are five search marketing tips for the holiday season, to get ahead of the game.</p><p><a href="https://econsultancy.com/blog/68294-five-simple-search-marketing-tips-to-prepare-for-the-holiday-season/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68300 2016-09-20T11:00:00+01:00 2016-09-20T11:00:00+01:00 Specsavers and Carlsberg: why copyrighted words are great brand marketing Nikki Gilliland <p><strong>Last month, Specsavers successfully trademarked the word ‘should’ve’ - a key part of its infamous catchphrase “should’ve gone to Specsavers”.</strong></p> <p>Though rivals still have a few weeks left to make an objection, if the ruling passes, all other companies will be prevented from using the word for marketing purposes in future.</p><p><a href="https://econsultancy.com/blog/68300-specsavers-and-carlsberg-why-copyrighted-words-are-great-brand-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68296 2016-09-20T10:00:00+01:00 2016-09-20T10:00:00+01:00 Nextdoor arrives in the UK: We take a look at the neighbourhood social network Nikki Gilliland <p><strong>Neighbours, everybody needs good neighbours, with a little understanding…</strong></p> <p>But sadly, it seems we're a nation more comfortable ignoring each other than engaging in ever-so-slightly awkward chats on the street.</p><p><a href="https://econsultancy.com/blog/68296-nextdoor-arrives-in-the-uk-we-take-a-look-at-the-neighbourhood-social-network/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68303 2016-09-20T02:00:00+01:00 2016-09-20T02:00:00+01:00 Four ways to avoid 'creepy' personalisation Jeff Rajeck <p><strong>Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into 'markets of one' is alluring for any brand.</strong></p> <p>But the pushback from consumers is almost as strong. That feeling of being 'watched' may be enough for consumers to abandon a website or leave a store.</p><p><a href="https://econsultancy.com/blog/68303-four-ways-to-avoid-creepy-personalisation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68301 2016-09-19T15:40:00+01:00 2016-09-19T15:40:00+01:00 Instant messaging: An introduction to the future of communication Blake Cahill <p><strong>At Facebook’s F8 conference earlier this year, Mark Zuckerberg said <em>“(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".</em></strong></p> <p>When you bear in mind this is a man who spent the best part of $22bn buying <a href="https://econsultancy.com/blog/64383-why-facebook-bought-whatsapp/">WhatsApp</a>, you can be pretty sure he’s going to be right.</p> <p>But where is instant messaging heading and what does this mean for marketers?<br></p><p><a href="https://econsultancy.com/blog/68301-instant-messaging-an-introduction-to-the-future-of-communication/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68295 2016-09-19T13:00:00+01:00 2016-09-19T13:00:00+01:00 Adobe's hilarious stock photo campaign: Why it works Nikki Gilliland <p><strong>We all know what every woman looks like when eating a salad, right?</strong></p> <p>The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.</p><p><a href="https://econsultancy.com/blog/68295-adobe-s-hilarious-stock-photo-campaign-why-it-works/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68293 2016-09-19T11:00:00+01:00 2016-09-19T11:00:00+01:00 A review of Style.com: Condé Nast's new ecommerce site Nikki Gilliland <p><strong>Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.</strong></p> <p>Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination. </p><p><a href="https://econsultancy.com/blog/68293-a-review-of-style-com-conde-nast-s-new-ecommerce-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68304 2016-09-19T09:57:09+01:00 2016-09-19T09:57:09+01:00 A day in the life of... VP User Experience at Huge Ben Davis <p><strong>This week, we're spending a day in the life of a UX professional within an innovative agency.</strong></p> <p>Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.</p> <p>Let's hear what a UX head does with their time...</p><p><a href="https://econsultancy.com/blog/68304-a-day-in-the-life-of-vp-user-experience-at-huge/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68298 2016-09-19T03:30:00+01:00 2016-09-19T03:30:00+01:00 Five things marketers do to improve customer experience Jeff Rajeck <p><strong>How are marketers carrying out customer experience improvements?</strong></p> <p>We discussed this topic at our latest roundtable discussions.</p><p><a href="https://econsultancy.com/blog/68298-five-things-marketers-do-to-improve-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68291 2016-09-16T16:00:00+01:00 2016-09-16T16:00:00+01:00 Healthcare marketing salaries drop, but employees content Patricio Robles <p><strong>Healthcare organizations, including pharma and medical device firms, have been clamoring to hire marketers.</strong></p> <p>Despite the clamour, salaries for healthcare marketers dipped in the past year <a href="http://www.mmm-online.com/careers/pharma-marketing-salaries-veer-off-track-dropping-26-in-2016/article/519443/">according to</a> Medical Marketing &amp; Media's (MM&amp;M) <em>2016 Career and Salary Survey</em>, which polled 953 individuals employed in this role.<br></p><p><a href="https://econsultancy.com/blog/68291-healthcare-marketing-salaries-drop-but-employees-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68299 2016-09-16T13:58:00+01:00 2016-09-16T13:58:00+01:00 10 snazzy digital marketing stats from this week Nikki Gilliland <p><strong>We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.</strong></p> <p>Before we get down to business, don't forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a> for more.</p><p><a href="https://econsultancy.com/blog/68299-10-snazzy-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68241 2016-09-16T11:15:00+01:00 2016-09-16T11:15:00+01:00 The anatomy of a good response to a negative online review Patricio Robles <p><strong>Large numbers of consumers turn to <a href="https://econsultancy.com/blog/9765-consumers-now-pay-more-attention-to-online-reviews-than-word-of-mouth">online reviews</a> when evaluating products and services, so it's no surprise that many businesses take them very seriously.</strong></p> <p>While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and <a href="https://econsultancy.com/blog/11304-suing-over-an-online-review-is-it-ever-a-good-idea">lawsuits</a> to <a href="http://www.eater.com/2016/3/9/11185352/denver-restaurant-yelp-tirade">customer insults</a>, there are good ways to make lemonade out of lemons when customers complain about your business online.</p><p><a href="https://econsultancy.com/blog/68241-the-anatomy-of-a-good-response-to-a-negative-online-review/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68297 2016-09-16T09:53:00+01:00 2016-09-16T09:53:00+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Wow, this week's digital news was right on trend.</strong></p> <p>Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.</p> <p>Reader, get stuck in!</p><p><a href="https://econsultancy.com/blog/68297-all-the-digital-news-stories-you-missed-this-week-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68284 2016-09-16T02:00:00+01:00 2016-09-16T02:00:00+01:00 Four useful tips for starting a customer experience (CX) programme Jeff Rajeck <p><strong>Improving customer experience (CX) is still a work in progress at most organisations.  </strong></p> <p>Despite years of discussion, most brands still do not have a CX programme in place.</p><p><a href="https://econsultancy.com/blog/68284-four-useful-tips-for-starting-a-customer-experience-cx-programme/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68287 2016-09-15T15:00:00+01:00 2016-09-15T15:00:00+01:00 What is faceted search and why should marketers care? Ben Davis <p><strong>What is faceted search and why is it so important?</strong></p> <p>By looking at some examples, let's examine this trend and how it could impact on future user experience and digital strategy.</p><p><a href="https://econsultancy.com/blog/68287-what-is-faceted-search-and-why-should-marketers-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68282 2016-09-15T14:00:00+01:00 2016-09-15T14:00:00+01:00 Black Friday & Christmas: How to make the most of early seasonal shoppers Saima Alibhai <p><strong>What tactics can retailers use to make the most of seasonal shopping opportunities?</strong></p> <p>Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season.</p><p><a href="https://econsultancy.com/blog/68282-black-friday-christmas-how-to-make-the-most-of-early-seasonal-shoppers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68292 2016-09-15T12:00:00+01:00 2016-09-15T12:00:00+01:00 The tipping point: Three reasons mobile commerce is key for retailers Nikki Gilliland <p><strong>In today's mobile market, smartphones are becoming ever more prominent, partly at the expense of tablets.</strong></p> <p>With worldwide shipments growing to 335m this Q1, smartphones also now deliver the majority of mobile transactions (above tablets) in every major market.</p> <p>In comparison, shipments of tablets have dropped 15% year-on-year.</p><p><a href="https://econsultancy.com/blog/68292-the-tipping-point-three-reasons-mobile-commerce-is-key-for-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68288 2016-09-15T10:00:00+01:00 2016-09-15T10:00:00+01:00 How to overcome UX challenges with product design sprints Chris Benstead <p><strong>Rolling out a digital product or even an iteration, whether it’s a website or a mobile app, requires a substantial amount of time, effort, finances and expertise.</strong> </p> <p>For many businesses, the only way of finding out whether their product or service works is to launch it to the public, and <a href="https://econsultancy.com/training/courses/usability-user-experience/">user experience</a> plays a crucial role in how the product is perceived.</p><p><a href="https://econsultancy.com/blog/68288-how-to-overcome-ux-challenges-with-product-design-sprints/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68285 2016-09-15T02:00:00+01:00 2016-09-15T02:00:00+01:00 Six things to consider when implementing personalisation Jeff Rajeck <p><strong>Personalisation is an exciting topic for marketers these days.</strong></p> <p>In a 2016 Econsultancy survey, <a href="https://econsultancy.com/reports/customer-experience-maturity-in-australia-and-new-zealand">Customer Experience Maturity in Australia and New Zealand</a>, more than two in three (69%) regional marketers said that 'personalising customer interactions' was 'very important'.</p> <p><a href="https://econsultancy.com/blog/68285-six-things-to-consider-when-implementing-personalisation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68290 2016-09-14T15:15:00+01:00 2016-09-14T15:15:00+01:00 Brands too dependent on Facebook organic reach: study Patricio Robles <p><strong>Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.</strong></p> <p>Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world's largest social network.</p><p><a href="https://econsultancy.com/blog/68290-brands-too-dependent-on-facebook-organic-reach-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68283 2016-09-14T13:30:00+01:00 2016-09-14T13:30:00+01:00 Four things email marketers should do to get noticed in their company Parry Malm <p><strong>Email marketers are, in my experience, pretty awesome people. They are the unsung heroes of digital marketing departments.</strong></p> <p>And yet, they’re often ignored when bigwigs talk about “digital marketing”, despite email delivering awesome ROI.</p> <p>So here’s what you, email marketers, should do to get noticed in your company.</p><p><a href="https://econsultancy.com/blog/68283-four-things-email-marketers-should-do-to-get-noticed-in-their-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68236 2016-09-14T11:00:00+01:00 2016-09-14T11:00:00+01:00 Three big problems with marketing automation rules (and how to solve them) Andrew Davies <p><strong>The effort needed to create marketing automation rules are causing B2B organisations to lose time, money and new business.</strong></p> <p>It's time to use predictive machine learning instead.</p><p><a href="https://econsultancy.com/blog/68236-three-big-problems-with-marketing-automation-rules-and-how-to-solve-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68154 2016-09-14T10:00:00+01:00 2016-09-14T10:00:00+01:00 16 ad examples that prove print isn't dead Nikki Gilliland <p><strong>In a digital world, the print ad is often dismissed as an old-fashioned medium.</strong></p> <p>However, according to new research it is more powerful than today’s marketers might think.</p><p><a href="https://econsultancy.com/blog/68154-16-ad-examples-that-prove-print-isn-t-dead/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68286 2016-09-14T01:00:00+01:00 2016-09-14T01:00:00+01:00 Why mapping the customer journey is so hard - and what you can do about it Jeff Rajeck <p><strong>As marketers, it's our job to understand the journey that our customers take from discovery to purchase. How is that going?</strong></p> <p>Not very well, according to a recent Econsultancy report.</p><p><a href="https://econsultancy.com/blog/68286-why-mapping-the-customer-journey-is-so-hard-and-what-you-can-do-about-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68268 2016-09-13T14:15:58+01:00 2016-09-13T14:15:58+01:00 10 examples of great GE marketing creative Ben Davis <p><strong>GE obviously has some money behind it, but its marketing is not just about big above-the-line campaigns.</strong></p> <p>The brand has jumped on new platforms relatively early, and uses video and educational content to great effect.</p> <p>Here are 10 examples of great GE marketing creative.</p><p><a href="https://econsultancy.com/blog/68268-10-examples-of-great-ge-marketing-creative/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68280 2016-09-13T13:26:00+01:00 2016-09-13T13:26:00+01:00 What are the benefits of working with mid-level influencers? Ben Davis <p><strong>The <a href="http://www.nytimes.com/2016/08/30/business/media/instagram-ads-marketing-kardashian.html?_r=0">recent furore</a> over the Kardashians' lack of transparency on Instagram has provided food for thought.</strong></p> <p>Influencer marketing with celebrities seems like a bit of a minefield; <a href="http://www.theverge.com/2016/7/12/12157310/pewdiepie-youtubers-sponsored-videos-ftc-warner-bros">PewdyPie and Warner Bros</a> being other high profile transgressors.</p> <p>So, do mid-level influencers offer greater value through their passion and trustworthiness? Is transparency <em>and</em> engagement achievable? </p><p><a href="https://econsultancy.com/blog/68280-what-are-the-benefits-of-working-with-mid-level-influencers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68279 2016-09-13T12:33:00+01:00 2016-09-13T12:33:00+01:00 Start Me Up! Tagvenue, the Airbnb of venues Ben Davis <p><strong>Tagvenue was launched in August 2015, and it’s now the UK’s fastest growing venue search engine.</strong></p> <p>A dry subject, you might think, but the website is a delight and the venues often out of the ordinary.</p> <p>We caught up with the team to learn more about the startup.</p><p><a href="https://econsultancy.com/blog/68279-start-me-up-tagvenue-the-airbnb-of-venues/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68266 2016-09-13T10:13:05+01:00 2016-09-13T10:13:05+01:00 Oooh, cars! We review the new Lamborghini website Ben Davis <p><strong>Lamborghini launched a new website at the beginning of September.</strong></p> <p>We can be pretty sure the product photography will be good - that's the supercar stock in trade - but is the rest of the website any good?</p> <p>Here, I examine what works, what doesn't, and what's up for debate.</p><p><a href="https://econsultancy.com/blog/68266-oooh-cars-we-review-the-new-lamborghini-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68264 2016-09-12T16:51:01+01:00 2016-09-12T16:51:01+01:00 Six clever ways to optimise Google Shopping campaigns Ben Davis <p><strong>If you are an online retailer using Google Shopping, you'll want to make sure you get the most out of your ads.</strong></p> <p><a href="https://www.linkedin.com/in/rob-watson-57453b40">Rob Watson</a>, Head of Digital Marketing at <a href="http://www.supplyant.com/">Supplyant</a>, gave a wonderfully practical talk on this subject at this year's BrightonSEO.</p><p><a href="https://econsultancy.com/blog/68264-six-clever-ways-to-optimise-google-shopping-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68270 2016-09-12T14:51:37+01:00 2016-09-12T14:51:37+01:00 How can retailers create more engaging mobile experiences in-store? Steve Borges <p><strong>What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren't yet useful or simple enough to engage customers.</strong></p><p><a href="https://econsultancy.com/blog/68270-how-can-retailers-create-more-engaging-mobile-experiences-in-store/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68186 2016-09-12T11:56:00+01:00 2016-09-12T11:56:00+01:00 A model for Digital Transformation: Pioneers, settlers & town planners Andy Budd <p dir="ltr"><strong>One of the things I’ve noticed while helping companies deal with <a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a> is the tendency to favour one mode of operation over all else.</strong></p> <p dir="ltr">This dominant culture allows companies to optimise for what they are currently doing, whether it’s selling fashion items, publishing books or delivering technology services.</p><p><a href="https://econsultancy.com/blog/68186-a-model-for-digital-transformation-pioneers-settlers-town-planners/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>