tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2018-04-23T11:20:00+01:00 tag:econsultancy.com,2008:BlogPost/69964 2018-04-23T11:20:00+01:00 2018-04-23T11:20:00+01:00 Marketers, beware these six misconceptions of AI Seán Donnelly <p><strong>The subject of AI is mired in hype.</strong></p> <p>AI proponents point to utopian futures where computers serve humanity and help us to achieve immortality while sceptics worry about the existential threat of computers choosing to make humans extinct!</p><p><a href="https://econsultancy.com/blog/69964-marketers-beware-these-six-misconceptions-of-ai/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69888 2018-04-23T09:52:39+01:00 2018-04-23T09:52:39+01:00 A day in the life of... Founder & MD of Vouchercloud Ben Davis <p><strong>Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.</strong></p> <p>We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.</p><p><a href="https://econsultancy.com/blog/69888-a-day-in-the-life-of-founder-md-of-vouchercloud/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69962 2018-04-20T15:12:19+01:00 2018-04-20T15:12:19+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We trust you’ve had a suitably enjoyable week, especially those in the UK enjoying the hot weather. Let’s journey back and look at some of the digital marketing stats you might have missed.</strong></p> <p>The roundup includes news about GDPR, personalisation, AI, and lots more. </p><p><a href="https://econsultancy.com/blog/69962-the-best-digital-marketing-stats-we-ve-seen-this-week-18/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69954 2018-04-20T11:28:16+01:00 2018-04-20T11:28:16+01:00 Will the rise of voice search kill off screen-based search marketing? Marcus Tober <p><strong>The rapid adoption of smart assistants is set to spark a huge increase in voice search.</strong></p> <p>Where does this leave traditional on-screen search in marketing?</p><p><a href="https://econsultancy.com/blog/69954-will-the-rise-of-voice-search-kill-off-screen-based-search-marketing-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69960 2018-04-20T09:09:08+01:00 2018-04-20T09:09:08+01:00 How Zara is using in-store tech to improve its frustrating shopper experience Nikki Gilliland <p><strong>Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write <a href="https://econsultancy.com/blog/69286-five-innovators-of-the-in-store-customer-experience" target="_blank">this article</a>, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience.</strong></p> <p>Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology.</p><p><a href="https://econsultancy.com/blog/69960-how-zara-is-using-in-store-tech-to-improve-its-frustrating-shopper-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69927 2018-04-19T16:11:00+01:00 2018-04-19T16:11:00+01:00 Why trust & transparency are crucial components of brand success Lynette Saunders <p><strong>Steve Jobs famously proclaimed, "A brand is simply trust".</strong></p> <p>Data from an annual <a href="https://www.wpp.com/wpp/press/2017/jun/06/brandz-top-100-most-valuable-global-brands-2017/">study</a> carried out by Kantar Millward Brown proves the strong relationship between the trust in a brand (in this case measured by their <a href="https://www.wpp.com/wpp/marketing/brandz/trustr/">TrustR score</a>) and their brand value. Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success.</p><p><a href="https://econsultancy.com/blog/69927-why-trust-transparency-are-crucial-components-of-brand-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69931 2018-04-19T12:00:52+01:00 2018-04-19T12:00:52+01:00 Six examples of brands using a decoupled CMS Richard Jones <p><strong>Content is an integral part of digital experiences that drive conversion, from video tutorials that help clinch ecommerce sales, to long-form, high-quality articles that inspire readers to purchase media subscriptions.</strong></p> <p>But content has never had to work harder to reach audiences how, when, and where they want to experience it.</p><p><a href="https://econsultancy.com/blog/69931-six-examples-of-brands-using-a-decoupled-cms/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69955 2018-04-19T09:38:00+01:00 2018-04-19T09:38:00+01:00 Why I love Glossier's email marketing Ben Davis <p><strong>Glossier is pretty well known now</strong><strong>, even pricking the consciousness of people like me who aren't necessarily in the brand's target market.</strong></p> <p>The New York-based beauty startup emerged from online magazine <a href="https://intothegloss.com/">Into The Gloss</a> and has been praised on this blog for its <a href="https://econsultancy.com/blog/68536-how-glossier-has-used-instagram-to-create-a-cult-following/">Instagram output</a> and <a href="https://econsultancy.com/blog/69196-11-impressive-influencer-marketing-campaigns">its referral program</a>.</p><p><a href="https://econsultancy.com/blog/69955-why-i-love-glossier-s-email-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69958 2018-04-18T13:30:00+01:00 2018-04-18T13:30:00+01:00 Six brilliant examples of B2B video content (& why they're so good) Nikki Gilliland <p><strong>B2B videos are no longer limited to the talking-head style of old.</strong></p> <p>In fact, brands are now becoming more creative than ever before, leading to an increase in enthusiasm for the medium within B2B circles.</p><p><a href="https://econsultancy.com/blog/69958-six-brilliant-examples-of-b2b-video-content-why-they-re-so-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69951 2018-04-18T11:00:00+01:00 2018-04-18T11:00:00+01:00 How AI is redefining personalisation & the job of the email marketer Ben Davis <p><strong>Personalisation is a word that marketers use every day with no great degree of thought.</strong></p> <p>Some may conflate segmentation or <a href="https://econsultancy.com/blog/69112-what-s-the-difference-between-ai-powered-personalisation-and-more-basic-segmentation">product recommendations with personalisation</a>. For others, personalisation means nothing more than ‘[first name] [last name]’ in comms.</p><p><a href="https://econsultancy.com/blog/69951-how-ai-is-redefining-personalisation-the-job-of-the-email-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69950 2018-04-18T09:30:00+01:00 2018-04-18T09:30:00+01:00 Spotify UX vs. Apple Music UX: How do they compare? Sean Cole <p><strong>As a music lover in 2018, it is almost impossible to avoid streaming services and their neatly priced subscriptions.</strong></p> <p>There are two major players that account for <a href="https://techcrunch.com/2018/04/11/apple-music-hits-40-million-subscribers-as-it-accelerates-towards-surpassing-spotify-report-says/">110 million subscribers globally</a> and <a href="https://www.billboard.com/articles/business/8098161/apple-music-spotify-streaming-wars-subscribers-advantage">make up 32% of the US market</a> for music purchases – Apple (15%) and Spotify (17%). As such, it only makes sense to pit the two streaming app giants against one another to see who reigns supreme in terms of having a superior UX.</p><p><a href="https://econsultancy.com/blog/69950-spotify-ux-vs-apple-music-ux-how-do-they-compare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69956 2018-04-17T13:26:22+01:00 2018-04-17T13:26:22+01:00 Goldman Sachs buys personal finance & budgeting app to bolster its growing retail banking business Patricio Robles <p><strong>If you can't beat 'em, buy 'em.</strong></p> <p>For years, many large companies have employed that approach in their digital efforts with varying degrees of success. But in the world of fintech, it would appear that even if you can potentially beat 'em, some companies are still willing to buy 'em.</p><p><a href="https://econsultancy.com/blog/69956-goldman-sachs-buys-personal-finance-budgeting-app-to-bolster-its-growing-retail-banking-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69949 2018-04-17T11:29:00+01:00 2018-04-17T11:29:00+01:00 How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app Nikki Gilliland <p><strong>Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to <a href="https://www.econsultancy.com/blog/69797-how-ai-is-transforming-healthcare" target="_blank">healthcare</a> capitalising on the technology.</strong></p> <p>Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through <a href="https://econsultancy.com/blog/69112-what-s-the-difference-between-ai-powered-personalisation-and-more-basic-segmentation">personalisation</a>.</p><p><a href="https://econsultancy.com/blog/69949-how-intelistyle-plans-to-become-the-spotify-of-fashion-with-its-ai-stylist-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69957 2018-04-17T10:30:00+01:00 2018-04-17T10:30:00+01:00 Why did JD Wetherspoon delete its social media accounts, and was it the right marketing decision? Sean Cole <p><strong>News broke on Monday that UK pub chain JD Wetherspoon will be shutting down their social media accounts due to their view on the current ‘<a href="https://news.sky.com/story/jd-wetherspoon-shuts-down-social-media-accounts-following-trolling-of-mps-11333458">climate</a>’ of social media and the addictive nature of the platforms.</strong> </p> <p>The company, that owns nearly 900 pubs across the UK, has made the decision to deactivate all of the Facebook, Twitter and Instagram accounts of each of their establishments, as well as their head office, to dispel and discourage trolling of MPs and ethnic minorities online.</p><p><a href="https://econsultancy.com/blog/69957-why-did-jd-wetherspoon-delete-its-social-media-accounts-and-was-it-the-right-marketing-decision/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69945 2018-04-16T14:59:54+01:00 2018-04-16T14:59:54+01:00 Companies around the world are worried about the GDPR: study Patricio Robles <p><strong>The <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> is coming and even though it is an EU law, it will have a profound impact on businesses around the world, even those that don't have a physical presence in the EU.</strong></p> <p>That's because the GDPR's protections apply to all individuals within the Union and non-EU companies that control or process data from individuals in EU are expected to register a representative and comply with the law. Those that don't face stiff penalties, including fines of up to €20 million or 4% of global annual turnover.</p><p><a href="https://econsultancy.com/blog/69945-companies-around-the-world-are-worried-about-the-gdpr-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69947 2018-04-16T13:39:46+01:00 2018-04-16T13:39:46+01:00 Five things we learned from Mark Zuckerberg's Capitol Hill testimony Patricio Robles <p><strong>Last week, Facebook's CEO donned a suit instead of a hoodie and made his way to Capitol Hill, where he was questioned by American lawmakers in the wake of the <a href="https://www.econsultancy.com/blog/69932-no-the-media-is-not-just-out-to-get-facebook-because-it-s-taking-its-advertising-revenue">Cambridge Analytica scandal</a>.</strong></p> <p>That scandal, the largest the world's largest social network has ever dealt with, has brought Facebook's collection and use of data into the spotlight. With negative headlines being published daily and the threat of regulation on the horizon, the company's public appearance shy chief, Mark Zuckerberg, had little choice but to go before lawmakers and answer questions.</p><p><a href="https://econsultancy.com/blog/69947-five-things-we-learned-from-mark-zuckerberg-s-capitol-hill-testimony/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69948 2018-04-16T10:42:59+01:00 2018-04-16T10:42:59+01:00 'Marginal gains' is dead. Long live strategic marketing. Frederic Kalinke <p><strong>“Marginal gains and all these buzz words - a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers <a href="https://www.telegraph.co.uk/cycling/2017/03/26/sir-bradley-wiggins-says-marginal-gains-load-rubbish-calls-victoria/">from Olympic cyclist, Bradley Wiggins</a>. </strong></p> <p>The “marginal gains” philosophy is most closely associated <a href="https://hbr.org/2015/10/how-1-performance-improvements-led-to-olympic-gold">with Dave Brailsford</a>, the MBA-holding cycling coach who was inspired by the post-war Japanese practice of Kaizen. Brailsford credits the striking successes of British cyclists over the past decade to the marginal gains strategy that he and others instilled in the organisation. </p><p><a href="https://econsultancy.com/blog/69948-marginal-gains-is-dead-long-live-strategic-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69834 2018-04-16T09:29:00+01:00 2018-04-16T09:29:00+01:00 A day in the life of... a head of paid media at a digital marketing agency Ben Davis <p><strong>Ian Hyde is head of paid media at Ayima. But what does a head of paid media do?</strong></p> <p>Here's Hyde to tell us more...</p><p><a href="https://econsultancy.com/blog/69834-a-day-in-the-life-of-a-head-of-paid-media-at-a-digital-marketing-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69946 2018-04-13T15:58:16+01:00 2018-04-13T15:58:16+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s high time we dig into some stats. This week’s roundup includes news about search, social media, celebrity campaigns, and everyone’s favourite (or not) topic: Facebook.</strong></p> <p>Be sure to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> too, it’s packed full of more info.</p><p><a href="https://econsultancy.com/blog/69946-the-best-digital-marketing-stats-we-ve-seen-this-week-17/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69940 2018-04-13T13:36:29+01:00 2018-04-13T13:36:29+01:00 What do linguists make of AI and natural language processing? Hannes Ben <p><strong>What do linguists make of AI and natural language processing (NLP)? Do they see a bright future for their careers with AI, or worry about being replaced by it entirely?</strong></p><p><a href="https://econsultancy.com/blog/69940-what-do-linguists-make-of-ai-and-natural-language-processing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69943 2018-04-13T10:40:31+01:00 2018-04-13T10:40:31+01:00 What makes HQ Trivia a winning mobile app? Nikki Gilliland <p><strong>It’s not often that a mobile gaming app seeps into the public’s consciousness. </strong></p> <p>Pokémon Go is perhaps the last prominent example. You couldn’t step outside during summer 2016 without seeing someone trying to catch a Magikarp. Candy Crush is another well-known favourite, of course.</p><p><a href="https://econsultancy.com/blog/69943-what-makes-hq-trivia-a-winning-mobile-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69944 2018-04-13T10:13:13+01:00 2018-04-13T10:13:13+01:00 Why UGC is so important to subscription ecommerce brands Marina Cheal <p><strong>With unlimited product purchase choices at their fingertips, consumers across the nation are leaning towards the ‘click it, forget about it’ mantra.</strong></p> <p>It’s therefore becoming more important than ever for brands to ensure they drive loyalty and repeat purchases. </p><p><a href="https://econsultancy.com/blog/69944-why-ugc-is-so-important-to-subscription-ecommerce-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69938 2018-04-12T13:00:00+01:00 2018-04-12T13:00:00+01:00 Agencies, do you win business by accident or design? Ben Potter <p><strong>In the recently published <a href="https://www.thewowcompany.com/uks-largest-agency-benchmarking-survey-benchpress-2018/" target="_blank">Benchpress agency survey</a>, 38% of agencies stated that winning business was their biggest challenge.</strong></p> <p>Whilst the specific reasons were not cited, I have a theory.</p><p><a href="https://econsultancy.com/blog/69938-agencies-do-you-win-business-by-accident-or-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69942 2018-04-12T11:00:00+01:00 2018-04-12T11:00:00+01:00 Why Chanel is the most influential luxury brand on social Nikki Gilliland <p><strong>The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty. </strong></p> <p>Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social. </p><p><a href="https://econsultancy.com/blog/69942-why-chanel-is-the-most-influential-luxury-brand-on-social/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69941 2018-04-12T09:30:00+01:00 2018-04-12T09:30:00+01:00 Is it time to have another look at Accelerated Mobile Pages? Stuart Shaw <p><strong>Since its <a href="https://econsultancy.com/blog/67029-google-s-accelerated-mobile-pages-project-what-publishers-need-to-know/">release</a>, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community.</strong></p><p><a href="https://econsultancy.com/blog/69941-is-it-time-to-have-another-look-at-accelerated-mobile-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69939 2018-04-11T14:04:58+01:00 2018-04-11T14:04:58+01:00 Why dynamic pricing is still as relevant as ever Min-Jee Hwang <p><strong>Years ago, we got used to airline tickets fluctuating in price and then Amazon began dominating online retail and put their own version of dynamic pricing to work.</strong></p> <p>Since then, dynamic pricing has become increasingly commonplace in online retail.</p><p><a href="https://econsultancy.com/blog/69939-why-dynamic-pricing-is-still-as-relevant-as-ever/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69936 2018-04-11T11:15:00+01:00 2018-04-11T11:15:00+01:00 How to start turning data into customer experience insight Nikki Gilliland <p><strong>With consumers now expecting a seamless and personalised experience across all channels, it’s vital that companies have a strong customer experience strategy in order to compete.</strong></p> <p>This is where customer experience management (or CXM) comes in - the practice of using data and insight from customer interactions to improve the overall CX. </p><p><a href="https://econsultancy.com/blog/69936-how-to-start-turning-data-into-customer-experience-insight/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69933 2018-04-11T09:30:00+01:00 2018-04-11T09:30:00+01:00 How to put people at the heart of your design sprint Alan Colville <p><strong>It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t cut it. </strong></p> <p>You need to put people’s needs at the heart of the process. That’s the only way to get the full and lasting benefit of a design sprint.</p><p><a href="https://econsultancy.com/blog/69933-how-to-put-people-at-the-heart-of-your-design-sprint/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69934 2018-04-10T13:00:00+01:00 2018-04-10T13:00:00+01:00 Google's response to header bidding is now available to all DFP publishers Patricio Robles <p><strong>Last week, Google <a href="https://doubleclick-publishers.googleblog.com/2018/04/exchange-bidding-now-available-to-all.html">announced</a> that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick for Publishers (DFP) customers. </strong></p> <p>Exchange Bidding is Google's response to <a href="https://econsultancy.com/blog/68687-my-nightmare-trying-to-understand-header-bidding">header bidding</a>, which some have suggested poses one of the greatest threats to the world's most powerful digital advertising business.</p><p><a href="https://econsultancy.com/blog/69934-google-s-response-to-header-bidding-is-now-available-to-all-dfp-publishers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69935 2018-04-10T11:00:00+01:00 2018-04-10T11:00:00+01:00 Companies should consider embracing the GDPR even where they don't have to Patricio Robles <p><strong>As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of <a href="https://www.econsultancy.com/blog/69902-facebook-is-in-real-trouble-what-it-could-mean-for-marketers">the Cambridge Analytica scandal</a>, a reeling Facebook is being urged to adopt the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> globally.</strong></p><p><a href="https://econsultancy.com/blog/69935-companies-should-consider-embracing-the-gdpr-even-where-they-don-t-have-to/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69932 2018-04-10T09:30:00+01:00 2018-04-10T09:30:00+01:00 No, 'the media' is not just out to get Facebook because it’s taking its advertising revenue James Carson <p><strong>For the next couple of days, Mark Zuckerberg will testify before Congress in the wake of the Cambridge Analytica scandal.</strong></p> <p>There is no doubt the most needling and awkward moments of <a href="https://www.documentcloud.org/documents/4434032-Zuckerberg.html#document/p1">the Facebook founder’s testimony</a> will be reported by the press. After all, it’s going to make electric watching and reading to see one of the world’s most successful entrepreneurs be brought back to earth with a bump.</p><p><a href="https://econsultancy.com/blog/69932-no-the-media-is-not-just-out-to-get-facebook-because-it-s-taking-its-advertising-revenue/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69924 2018-04-09T14:30:00+01:00 2018-04-09T14:30:00+01:00 Is the ad fraud problem really getting better? New research suggests not Patricio Robles <p><strong><a href="https://econsultancy.com/blog/68067-is-ad-fraud-the-21st-century-drug-trade">Ad fraud is a huge problem</a>, but the past year has seen growing optimism that progress was being made in the fight against the industry's biggest threat.</strong></p> <p>The Association of National Advertisers (ANA) <a href="http://econsultancy.com/blog/69125-despite-losses-of-6-5bn-there-is-some-good-news-in-the-fight-against-ad-fraud">suggested</a> that losses from ad fraud were going to drop from $7.2bn in 2016 to $6.5bn in 2017. What's more, efforts to reduce common forms of ad fraud have gained traction. Perhaps most notably, the IAB <a href="https://econsultancy.com/blog/69231-ads-txt-a-new-standard-for-fighting-inventory-spoofing-unauthorized-sellers-what-you-need-to-know">Ads.txt</a> standard, which aims to make spoofing much more difficult, is rapidly being adopted.</p><p><a href="https://econsultancy.com/blog/69924-is-the-ad-fraud-problem-really-getting-better-new-research-suggests-not/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69928 2018-04-09T12:30:00+01:00 2018-04-09T12:30:00+01:00 Four innovative examples of eye-tracking technology in marketing campaigns & products Nikki Gilliland <p><strong>Eye-tracking technology has been around for a while but is still helping brands improve products and marketing campaigns, particularly as AR technology can now bring it in-app. </strong></p> <p>The concept – which simply refers to the measurement of eye activity – presents a number of big opportunities, ranging from market research to an improved UX.</p><p><a href="https://econsultancy.com/blog/69928-four-innovative-examples-of-eye-tracking-technology-in-marketing-campaigns-products/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69930 2018-04-09T10:52:25+01:00 2018-04-09T10:52:25+01:00 Take our Brexit survey for marketers & HR professionals Ben Davis <p><strong>How have your marketing and HR departments responded to the UK's decision to leave the European Union?</strong></p> <p>Take our Brexit survey to let us know your views and you'll get an advanced copy of the published report, Brexit: A Guide for Marketing and HR.</p><p><a href="https://econsultancy.com/blog/69930-take-our-brexit-survey-for-marketers-hr-professionals/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69920 2018-04-09T10:30:00+01:00 2018-04-09T10:30:00+01:00 Six big retargeting mistakes marketers should avoid Patricio Robles <p><strong>Retargeting can be an incredibly powerful weapon in the digital marketer's arsenal. For some marketers, it consistently produces one of the highest ROIs of all digital campaigns.</strong></p> <p>But even so, many marketers make mistakes that can reduce the efficacy of their retargeting campaigns. Here is a look at six of the biggest.</p><p><a href="https://econsultancy.com/blog/69920-six-big-retargeting-mistakes-marketers-should-avoid/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69810 2018-04-09T08:33:37+01:00 2018-04-09T08:33:37+01:00 A day in the life of... a product marketer Ben Davis <p><strong>Josh Baines is global product marketer at Grapeshot, a contextual intelligence platform (technology that uses keyword analysis to look at web content and improve ad targeting and inventory segmentation).</strong></p> <p>What's it like to be a product marketer? Let's find out...</p><p><a href="https://econsultancy.com/blog/69810-a-day-in-the-life-of-a-product-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69929 2018-04-09T08:33:21+01:00 2018-04-09T08:33:21+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>There’s a lot to sink your teeth into in this week’s stats roundup. </strong></p> <p>It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium.</a></p><p><a href="https://econsultancy.com/blog/69929-the-best-digital-marketing-stats-we-ve-seen-this-week-16/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69916 2018-04-06T15:30:30+01:00 2018-04-06T15:30:30+01:00 Pharma's use of social has matured: report Patricio Robles <p><strong>Pharma use of social media is maturing as companies get more savvy about how they use social channels.</strong></p> <p>For its <a href="https://www.slideshare.net/OgilvyCommonHealth/the-social-checkup-2018-pharma-in-the-social-space">fourth-annual Social Check-up</a>, Ogilvy Healthworld partnered with social data firm Pulsar and looked at the social activity of 20 leading pharma companies in the 11 months between January and December 2017.</p><p><a href="https://econsultancy.com/blog/69916-pharma-s-use-of-social-has-matured-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69925 2018-04-06T14:45:23+01:00 2018-04-06T14:45:23+01:00 Four things Black Friday has taught us about ecommerce Nikki Gilliland <p><strong>Whether you’re a bargain hunter or not, Black Friday is hard to ignore. </strong></p> <p>Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.</p><p><a href="https://econsultancy.com/blog/69925-four-things-black-friday-has-taught-us-about-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69926 2018-04-06T10:10:01+01:00 2018-04-06T10:10:01+01:00 How to succeed with creative vertical video on Instagram Kay Hsu <p><strong>Since the dawn of cinema in 1895, we've been watching horizontal screens - at home, at work and in theatres.</strong></p> <p>But with people <a href="https://www.mobilemarketer.com/ex/mobilemarketer/cms/news/video/21146.html">holding their phones vertically almost 98% of the time</a> vertical has become the new way to view video. And it's opening up creative new ways for brands to engage their consumers. </p><p><a href="https://econsultancy.com/blog/69926-how-to-succeed-with-creative-vertical-video-on-instagram/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69918 2018-04-05T15:21:05+01:00 2018-04-05T15:21:05+01:00 DBS Bank now earns twice as much income from digital customers Patricio Robles <p><strong>Singapore's DBS Bank, the largest bank in Southeast Asia, is profiting from its digital investments in a big way.</strong></p> <p>At an investment conference, DBS CFO Chng Sok Hui revealed that the bank now generates double the income from digital customers as it earns from traditional customers.</p><p><a href="https://econsultancy.com/blog/69918-dbs-bank-now-earns-twice-as-much-income-from-digital-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69921 2018-04-05T12:50:00+01:00 2018-04-05T12:50:00+01:00 How to optimise your Amazon product ad campaigns Oren Stern <p><strong>More brands across multiple sectors – such as consumer packaged goods, consumer electronics and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy,Target and others.</strong></p> <p>This is because online advertising and shopper marketing is going through a major transformation which is being driven by a shift in online shopping behaviours. <a href="https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine">55% of all product searches in the US start on Amazon</a>, which suggests more people are searching directly on the large retail and ecommerce websites than on traditional search engines such as Google.</p><p><a href="https://econsultancy.com/blog/69921-how-to-optimise-your-amazon-product-ad-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69915 2018-04-05T09:00:00+01:00 2018-04-05T09:00:00+01:00 A day in the life of… social media manager at Oasis Fashion Nikki Gilliland <p><strong>What exactly does a social media manager do? </strong></p> <p>We caught up with Pippa Bugg, social media manager at Oasis Fashion, to find out just that. Here’s a glimpse into her typical working day. </p><p><a href="https://econsultancy.com/blog/69915-a-day-in-the-life-of-social-media-manager-at-oasis-fashion/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69919 2018-04-04T18:42:00+01:00 2018-04-04T18:42:00+01:00 Facebook will soon require marketers to confirm they have user consent for Custom Audiences Patricio Robles <p><strong>The long-term effects of <a href="https://econsultancy.com/blog/69902-facebook-is-in-real-trouble-what-it-could-mean-for-marketers/">Facebook's ongoing data abuse crisis</a> are still unclear, but one of the most popular and powerful tools Facebook offers marketers could be changing as a result.</strong></p> <p>According to <a href="https://techcrunch.com/2018/03/31/custom-audiences-certification/">reports</a> that have since been confirmed by Facebook, the social media giant is planning to require that marketers using <a href="https://econsultancy.com/blog/69479-a-beginner-s-guide-to-facebook-custom-audiences">Custom Audiences</a> certify to Facebook that they have obtained consent from the individuals whose data they provide to Facebook.</p><p><a href="https://econsultancy.com/blog/69919-facebook-will-soon-require-marketers-to-confirm-they-have-user-consent-for-custom-audiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69923 2018-04-04T15:30:00+01:00 2018-04-04T15:30:00+01:00 What does the backlash against 'fake news' in Asia mean for the region's marketers? Jeff Rajeck <p><strong>The controversy which started with the alleged misuse of Facebook user data by Cambridge Analytics continues unabated.</strong></p> <p>Facebook's CEO, Mark Zuckerberg, is due to testify before the US Congress sometime this month and brands are <a href="https://econsultancy.com/blog/69902-facebook-is-in-real-trouble-what-it-could-mean-for-marketers/">pulling spend and reportedly shuttering their Facebook pages</a>.</p> <p><a href="https://econsultancy.com/blog/69923-what-does-the-backlash-against-fake-news-in-asia-mean-for-the-region-s-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69922 2018-04-04T10:14:12+01:00 2018-04-04T10:14:12+01:00 10 examples of Cadbury's sweetest marketing campaigns & creative Nikki Gilliland <p><strong>Not only is Cadbury one of Britain’s most well-known brands, it’s also one of the nation’s oldest - first established in 1824.</strong></p> <p>Though taken over by Mondelez International in 2010, it has managed to retain its British headquarters (and its decidedly British disposition).</p><p><a href="https://econsultancy.com/blog/69922-10-examples-of-cadbury-s-sweetest-marketing-campaigns-creative/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69910 2018-04-03T20:30:45+01:00 2018-04-03T20:30:45+01:00 Join our Asia-Pacific webinar: Digital Transformation in the Retail Sector Jeff Rajeck <p><strong>Digital has forever changed the retail customer experience.</strong></p> <p>Heightened consumer expectations have increased the pressure for brands to adapt to remain competitive, in an already hyper-competitive environment.</p><p><a href="https://econsultancy.com/blog/69910-join-our-asia-pacific-webinar-digital-transformation-in-the-retail-sector/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69917 2018-04-03T15:45:00+01:00 2018-04-03T15:45:00+01:00 The best APAC digital marketing stats from March 2018 Ben Davis <p><strong>Here's your latest roundup of Asia-Pacific digital marketing stats, with some great research on ecommerce, payment, industry salaries and adspend.</strong></p> <p>You can get even more in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>. On we go...</p><p><a href="https://econsultancy.com/blog/69917-the-best-apac-digital-marketing-stats-from-march-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69911 2018-04-03T13:00:00+01:00 2018-04-03T13:00:00+01:00 Study finds very few influencers disclose affiliate marketing on YouTube and Pinterest Patricio Robles <p><strong>Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, <a href="https://arxiv.org/pdf/1803.08488.pdf">a new study</a> conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links.</strong></p><p><a href="https://econsultancy.com/blog/69911-study-finds-very-few-influencers-disclose-affiliate-marketing-on-youtube-and-pinterest/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69914 2018-04-03T11:00:00+01:00 2018-04-03T11:00:00+01:00 The best social stories and campaigns from March 2018 Sean Cole <p><strong>I think it’s time to dive back into the ever-changing world of social!</strong></p> <p>Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.</p><p><a href="https://econsultancy.com/blog/69914-the-best-social-stories-and-campaigns-from-march-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>