tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2017-02-22T14:11:32+00:00 tag:econsultancy.com,2008:BlogPost/68827 2017-02-22T14:11:32+00:00 2017-02-22T14:11:32+00:00 19 words and phrases to weed out of your marketing copy Dan Brotzel <p><strong>In a <a href="http://contentmarketinginstitute.com/2016/08/content-marketing-trends/">recent piece about content marketing trends for 2017</a>, Joe Pulizzi – the self-styled poster-boy of the content marketing movement – makes the point that ‘writing still counts, perhaps more than ever.'</strong></p><p><a href="https://econsultancy.com/blog/68827-19-words-and-phrases-to-weed-out-of-your-marketing-copy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68810 2017-02-22T14:09:14+00:00 2017-02-22T14:09:14+00:00 Four ways AI is already being applied to sales and marketing Patricio Robles <p><strong>Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and <a href="https://econsultancy.com/blog/68496-10-examples-of-ai-powered-marketing-software">marketing software</a>.<br></strong></p> <p>And many believe that it is not just going to have <a href="https://econsultancy.com/blog/68722-how-ai-will-impact-marketing-and-the-customer-experience">an impact</a> but that it is going to dramatically reshape how sales and marketing function in the coming years.</p> <p><a href="https://econsultancy.com/blog/68810-four-ways-ai-is-already-being-applied-to-sales-and-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68826 2017-02-22T14:06:00+00:00 2017-02-22T14:06:00+00:00 Three things to appreciate about Discover LA’s latest video campaign Nikki Gilliland <p><strong>Whether it’s eating, drinking, sight-seeing or adventure-seeking - most tourism companies concentrate on telling you what there is to do in a particular location.</strong></p> <p>Discover LA’s latest campaign is taking a different tack, by choosing to focus on the <em>feeling</em> of a place instead. </p><p><a href="https://econsultancy.com/blog/68826-three-things-to-appreciate-about-discover-la-s-latest-video-campaign/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68830 2017-02-22T12:30:00+00:00 2017-02-22T12:30:00+00:00 Will Snapchat suffer from WhatsApp’s new ‘Status’ feature? Nikki Gilliland <p><strong>I recently wrote about how Instagram’s copycat tactics <a href="https://econsultancy.com/blog/68763-can-snapchat-survive-instagram-s-aggressive-copycat-tactics" target="_blank">could be damaging Snapchat</a>.</strong></p> <p>Well, Facebook’s been at it again.</p><p><a href="https://econsultancy.com/blog/68830-will-snapchat-suffer-from-whatsapp-s-new-status-feature/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68825 2017-02-22T01:00:00+00:00 2017-02-22T01:00:00+00:00 Digital in Asia Pacific: Four things you need to know Frederic Chanut <p><strong>With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.</strong></p> <p>APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.</p> <p>It’s important to understand some crucial facts in order to realise the huge business potential.</p><p><a href="https://econsultancy.com/blog/68825-digital-in-asia-pacific-four-things-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68828 2017-02-21T14:06:31+00:00 2017-02-21T14:06:31+00:00 After years of apathy, football clubs are embracing digital transformation David Moth <p><strong>A few weeks ago I wrote an article about <a href="https://econsultancy.com/blog/68696-digital-transformation-in-the-premier-league-southampton-fc-s-fan-first-strategy/">Southampton FC’s rather excellent digital strategy</a>.</strong></p> <p>While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.</p><p><a href="https://econsultancy.com/blog/68828-after-years-of-apathy-football-clubs-are-embracing-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68823 2017-02-21T11:56:38+00:00 2017-02-21T11:56:38+00:00 British Vogue launches Messenger chatbot for Fashion Week: Is it any good? Nikki Gilliland <p><strong>British Vogue is the latest brand to create its own bot for Facebook Messenger.</strong></p> <p>Launched just in time for London Fashion Week, it is designed to send curated and personalised news direct to the reader’s inbox. </p><p><a href="https://econsultancy.com/blog/68823-british-vogue-launches-messenger-chatbot-for-fashion-week-is-it-any-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68824 2017-02-21T09:57:00+00:00 2017-02-21T09:57:00+00:00 10 examples of welcome emails of varying quality from online retailers Nikki Gilliland <p><strong>If you’ve ever seen First Dates, you’ll know that initial impressions count for a <em>lot</em>. </strong></p> <p>For brands, a welcome email is the perfect way to make one. In fact, according to a <a href="https://returnpath.com/newsroom/email-marketers-welcome-messages-drive-predict-subscriber-engagement-return-path-study/" target="_blank">study by Return Path</a>, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days. </p><p><a href="https://econsultancy.com/blog/68824-10-examples-of-welcome-emails-of-varying-quality-from-online-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68822 2017-02-21T01:00:00+00:00 2017-02-21T01:00:00+00:00 Where is data-driven marketing headed in 2017? Jeff Rajeck <p><strong>'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?</strong></p> <p>As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.</p><p><a href="https://econsultancy.com/blog/68822-where-is-data-driven-marketing-headed-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68821 2017-02-20T14:24:16+00:00 2017-02-20T14:24:16+00:00 Big brands embrace crowdfunding for marketing purposes Patricio Robles <p><strong>Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.</strong></p><p><a href="https://econsultancy.com/blog/68821-big-brands-embrace-crowdfunding-for-marketing-purposes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68807 2017-02-20T11:58:23+00:00 2017-02-20T11:58:23+00:00 Does customer experience need its own department? Ben Davis <p><strong>Some companies have customer experience managers or departments, and others do not. Why is that?</strong></p> <p>Who should own customer experience and what does that entail?</p><p><a href="https://econsultancy.com/blog/68807-does-customer-experience-need-its-own-department/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68815 2017-02-20T10:52:00+00:00 2017-02-20T10:52:00+00:00 Becoming an influencer: Notes from a fledgling travel blogger Nikki Gilliland <p><strong>Marion Payen is the founder and editor-in-chief of <a href="http://hibiscusandnomada.com/">Hibiscus and Nomada</a>, a popular online travel blog.</strong></p> <p>With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.</p><p><a href="https://econsultancy.com/blog/68815-becoming-an-influencer-notes-from-a-fledgling-travel-blogger/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68820 2017-02-17T14:15:55+00:00 2017-02-17T14:15:55+00:00 All the digital news stories you missed this week Ben Davis <p><strong>Video coming to Tinder, Amazon to kill Skype, Zuckerberg to save the world?</strong></p> <p>Lots of nice little titbits in this week's digital news. And not one bit of misinformation.</p><p><a href="https://econsultancy.com/blog/68820-all-the-digital-news-stories-you-missed-this-week-25/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68818 2017-02-17T12:45:48+00:00 2017-02-17T12:45:48+00:00 Jo Malone announced as first headliner for Festival of Marketing 2017 Ben Davis <p><strong>Jo Malone MBE, founder and creative director of Jo Loves, is to headline the <a href="https://goo.gl/iPFfDn">Festival of Marketing 2017</a>.</strong></p> <p>The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.</p><p><a href="https://econsultancy.com/blog/68818-jo-malone-announced-as-first-headliner-for-festival-of-marketing-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68798 2017-02-17T12:45:20+00:00 2017-02-17T12:45:20+00:00 The digital deluge is making a case for just-in-time marketing Glen Hartman <p><strong>Some of today’s most successful marketers can attribute their achievements to decade-old wisdom dating back to post-war Japan’s ‘just-in-time’ approach. </strong></p> <p>In those days, manufacturing organizations learned to trim their inventory and produce only what their customers demanded, at the right time, and with the highest level of quality. </p><p><a href="https://econsultancy.com/blog/68798-the-digital-deluge-is-making-a-case-for-just-in-time-marketing-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68819 2017-02-17T11:03:14+00:00 2017-02-17T11:03:14+00:00 10 outstanding digital marketing stats from this week Nikki Gilliland <p><strong>This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.</strong></p> <p>If you want even more statistical goodness, you can also download the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for further insight.</p><p><a href="https://econsultancy.com/blog/68819-10-outstanding-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68816 2017-02-17T09:56:00+00:00 2017-02-17T09:56:00+00:00 Get a free taste of Econsultancy training at London's Marketing Week Live Ben Davis <p><strong>Marketing Week Live hits London on March 8/9 this year, and Econsultancy will be there to offer a taster of our training courses.</strong></p> <p>The event is free for marketing practitioners, who can register on <a href="http://www.marketingweeklive.co.uk/register">the Marketing Week Live website</a>, and features five stages, 75 speakers and almost 100 exhibitors.</p><p><a href="https://econsultancy.com/blog/68816-get-a-free-taste-of-econsultancy-training-at-london-s-marketing-week-live/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68817 2017-02-16T14:59:16+00:00 2017-02-16T14:59:16+00:00 How brands are targeting business travellers Nikki Gilliland <p><strong>Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape. </strong></p> <p>But what about those looking for basic comfort and convenience?</p><p><a href="https://econsultancy.com/blog/68817-how-brands-are-targeting-business-travellers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68811 2017-02-16T14:33:00+00:00 2017-02-16T14:33:00+00:00 Loyalty programs are losing their sway: here's what brands can do about it Patricio Robles <p><strong>Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs.</strong></p><p><a href="https://econsultancy.com/blog/68811-loyalty-programs-are-losing-their-sway-here-s-what-brands-can-do-about-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68814 2017-02-16T11:15:00+00:00 2017-02-16T11:15:00+00:00 How utilities brands use social media for reputation management Nikki Gilliland <p><strong>Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.</strong></p> <p>Because of this, it is important for brands to have a proper online reputation management strategy in place. </p><p><a href="https://econsultancy.com/blog/68814-how-utilities-brands-use-social-media-for-reputation-management/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68808 2017-02-16T10:00:00+00:00 2017-02-16T10:00:00+00:00 UK retailers still failing to meet web accessibility standards Chris Rourke <p><strong>At the end of 2016 <a title=" Shops are 'dumb' for ignoring disabled customers " href="http://www.bbc.co.uk/newsbeat/article/38370149/shops-are-dumb-for-ignoring-disabled-customers">the BBC reported</a> that retailers could be "missing out on £249bn because many are inaccessible to disabled customers".</strong> </p> <p>But what about the digital high street?</p><p><a href="https://econsultancy.com/blog/68808-uk-retailers-still-failing-to-meet-web-accessibility-standards/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68746 2017-02-16T01:30:00+00:00 2017-02-16T01:30:00+00:00 Understanding the customer journey: 70% of APAC marketers admit little channel integration Ben Davis <p><strong>Joining up marketing channels is not a new concept - Econsultancy used to run an event called JUMP based on exactly this theme (first held back in 2012).</strong></p> <p>The idea of providing a consistent and connected customer experience across marketing touchpoints has been mainstream for at least five years.</p> <p>However, recent research from Econsultancy shows that 70% of marketers in Asia Pacific have either little management across touchpoints or completely siloed delivery.</p><p><a href="https://econsultancy.com/blog/68746-understanding-the-customer-journey-70-of-apac-marketers-admit-little-channel-integration/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68792 2017-02-15T14:52:09+00:00 2017-02-15T14:52:09+00:00 Amazon Payments usage grows: should you adopt it? Patricio Robles <p><strong>Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly.</strong></p> <p>In <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;p=irol-newsArticle&amp;ID=2243559">a press release</a> last week, the ecommerce giant revealed that 33m of its customers have now used <a href="https://payments.amazon.com/">Amazon Payments</a> to make a purchase, and last year Pay with Amazon transaction volume doubled.</p><p><a href="https://econsultancy.com/blog/68792-amazon-payments-usage-grows-should-you-adopt-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68803 2017-02-15T14:27:26+00:00 2017-02-15T14:27:26+00:00 The newbie's glossary of misunderstood digital marketing jargon Ben Davis <p><strong>Some terms in digital marketing are difficult to get a hold of. They may have many definitions, or be the victims of prolonged misuse.</strong></p> <p>I've gathered up some of these terms in an attempt to assist people who are new to the industry.</p><p><a href="https://econsultancy.com/blog/68803-the-newbie-s-glossary-of-misunderstood-digital-marketing-jargon/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68809 2017-02-15T11:44:00+00:00 2017-02-15T11:44:00+00:00 The Outnet is using satirical humour for ‘Pretty Influential’ Fashion Week series Nikki Gilliland <p><strong>Just in time for New York Fashion Week, the Outnet - a fashion ecommerce site from the Net-a-Porter group - has launched a new campaign called Pretty Influential.</strong></p> <p>However, it’s not exactly what you might expect.</p><p><a href="https://econsultancy.com/blog/68809-the-outnet-is-using-satirical-humour-for-pretty-influential-fashion-week-series/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68806 2017-02-15T10:36:00+00:00 2017-02-15T10:36:00+00:00 A day in the life of... a Chief Media Officer Ben Davis <p><strong>Alistair Dent is Chief Media Officer at iCrossing.</strong></p> <p>Ever wondered what such an agency role entails? We asked Alistair exactly that.</p><p><a href="https://econsultancy.com/blog/68806-a-day-in-the-life-of-a-chief-media-officer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68793 2017-02-14T15:00:00+00:00 2017-02-14T15:00:00+00:00 Is the VR craze mostly hype? Patricio Robles <p><strong>Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been <a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/">jumping on the bandwagon</a>. <a href="https://econsultancy.com/blog/68401-virtual-reality-content-marketing-s-next-big-trend/">Examples</a> of experimentation <a href="https://econsultancy.com/blog/67834-why-virtual-reality-is-the-ultimate-storytelling-tool-for-marketers/">abound</a>, and expectations <a href="https://econsultancy.com/blog/68054-pat-symonds-cto-of-williams-on-why-vr-will-shape-the-future-fan-experience-of-f1/">are high</a>.</strong></p> <p>But are the expectations for VR's revolutionary potential too grandiose?</p><p><a href="https://econsultancy.com/blog/68793-is-the-vr-craze-mostly-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68786 2017-02-14T13:49:16+00:00 2017-02-14T13:49:16+00:00 Amazon Alexa: Brands must be careful before rushing in Ben Davis <p><strong>Amazon Echo and the intelligent assistant, Alexa, are the most interesting development in digital communications today.</strong></p> <p>Unlike previously-hyped hardware such as Google Glass, Echo made a surprisingly quick entry to the market and has seen strong sales.</p><p><a href="https://econsultancy.com/blog/68786-amazon-alexa-brands-must-be-careful-before-rushing-in/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68805 2017-02-14T11:01:00+00:00 2017-02-14T11:01:00+00:00 Are brands failing to properly promote their new chatbots? Nikki Gilliland <p><strong>I recently wrote an article about Pizza Express’s new <a href="https://econsultancy.com/blog/68800-pizza-express-launches-booking-chatbot-is-it-any-good/" target="_blank">customer-service chatbot</a>.</strong></p> <p>My overall opinion was that it offers a fairly standard booking system via Facebook Messenger – nothing fancy, but practical enough. </p><p><a href="https://econsultancy.com/blog/68805-are-brands-failing-to-properly-promote-their-new-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68802 2017-02-14T10:41:36+00:00 2017-02-14T10:41:36+00:00 Five content marketing examples from dating sites and apps Nikki Gilliland <p><strong>Dating websites tend to see a spike in traffic between New Year’s and Valentine’s Day. </strong></p> <p>However, it’s not just the dread of February 14, aka 'singles awareness day', that gets people signing up.</p><p><a href="https://econsultancy.com/blog/68802-five-content-marketing-examples-from-dating-sites-and-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68801 2017-02-13T15:08:38+00:00 2017-02-13T15:08:38+00:00 The WSJ ditches Google's ‘First Click Free’, falls back on stronger paywall Patricio Robles <p><strong>In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall.</strong></p> <p>As part of its experimentation, the WSJ began limiting access to its content through Google's First Click Free program.</p><p><a href="https://econsultancy.com/blog/68801-the-wsj-ditches-google-s-first-click-free-falls-back-on-stronger-paywall/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68790 2017-02-13T15:08:00+00:00 2017-02-13T15:08:00+00:00 Pros and cons of creating multiple brand Facebook pages Nikki Gilliland <p><strong>A single Facebook page is no longer enough for many big brands or publishers. </strong></p> <p>Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach the biggest audience possible.</p><p><a href="https://econsultancy.com/blog/68790-pros-and-cons-of-creating-multiple-brand-facebook-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68800 2017-02-13T11:20:00+00:00 2017-02-13T11:20:00+00:00 Pizza Express launches booking chatbot: Is it any good? Nikki Gilliland <p><strong>Last year, Pizza Express launched a chatbot as part of its Christmas marketing campaign.</strong></p> <p>Moving on from this fun and frivolous approach, it has now followed it up with a more customer service-focused chatbot - one that allows Facebook Messenger users to reserve a table in any of its 400+ restaurants.</p><p><a href="https://econsultancy.com/blog/68800-pizza-express-launches-booking-chatbot-is-it-any-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68787 2017-02-13T10:06:07+00:00 2017-02-13T10:06:07+00:00 Why did Poundland’s ecommerce trial fail? Nikki Gilliland <p><strong>At the end of 2015, Poundland embarked on an ecommerce trial in a bid to transfer the success of its bargain stores online.</strong></p> <p>However, it’s just been reported that the retailer is to <a href="https://www.retail-week.com/sectors/general-merchandise/poundland-scraps-online-shop-to-focus-on-core-business/7018286.article" target="_blank">call time on the venture</a> after failing to ignite much interest.</p><p><a href="https://econsultancy.com/blog/68787-why-did-poundland-s-ecommerce-trial-fail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68799 2017-02-10T14:11:00+00:00 2017-02-10T14:11:00+00:00 10 epic digital marketing stats from this week Nikki Gilliland <p><strong>We’ve got a myriad of digital marketing stats for you this week.</strong></p> <p>Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the <a href="https://econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a> a look-see too.</p><p><a href="https://econsultancy.com/blog/68799-10-epic-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68796 2017-02-10T13:33:20+00:00 2017-02-10T13:33:20+00:00 All the digital news stories you missed this week Ben Davis <p><strong>It's been my favourite week in digital for ages - computer vision, programmatic scandal, and TVs spying on Americans.</strong></p> <p>Lap it up...</p><p><a href="https://econsultancy.com/blog/68796-all-the-digital-news-stories-you-missed-this-week-24/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68782 2017-02-10T11:36:23+00:00 2017-02-10T11:36:23+00:00 Three ways brands are using emotional analytics to connect with customers Tamara Littleton <p><strong>Social media has dominated my working life since its inception. </strong></p> <p>It’s been fascinating to see the evolution of brand communication as it moved away from brands talking at people, towards the creation of a dialogue with customers, fans and followers.</p><p><a href="https://econsultancy.com/blog/68782-three-ways-brands-are-using-emotional-analytics-to-connect-with-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68514 2017-02-10T10:06:17+00:00 2017-02-10T10:06:17+00:00 Making the most of multichannel (with data’s help) Chloe Young <p><strong>In today’s environment, you can pretty much forget about creating a simplistic, linear customer journey. It’s a lot more complicated than that.</strong></p> <p>The reason for this is that your prospects are highly active and mobile, operating across a whole variety of different devices, channels, networks and platforms.</p><p><a href="https://econsultancy.com/blog/68514-making-the-most-of-multichannel-with-data-s-help/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68794 2017-02-10T09:30:00+00:00 2017-02-10T09:30:00+00:00 How to plan your digital strategy with the PROSPER framework Ben Davis <p><strong>The PROSPER framework is a jargon-free planning model designed to help marketers create consistent work in a digital world.</strong></p> <p>It was devised by Neil Perkin, long-time Econsultancy collaborator, and is an alternative to the <a href="http://prsmith.org/sostac/">SOSTAC</a> model.</p><p><a href="https://econsultancy.com/blog/68794-how-to-plan-your-digital-strategy-with-the-prosper-framework/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68788 2017-02-09T14:38:00+00:00 2017-02-09T14:38:00+00:00 Are long tail keywords still important for PPC in 2017? A data-backed answer. Wesley Parker <p><strong>Long tail keywords are widely considered to be fundamental to search marketing success due to the low-cost traffic that they generate, however should this still be the case in 2017? </strong></p> <p>This article is going to analyze data from case studies conducted by Clicteq and PPC Hero that suggests that long tail keywords are now almost obsolete when it comes to AdWords.</p><p><a href="https://econsultancy.com/blog/68788-are-long-tail-keywords-still-important-for-ppc-in-2017-a-data-backed-answer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68795 2017-02-09T11:57:06+00:00 2017-02-09T11:57:06+00:00 UK Government publishes digital transformation strategy 2017-2020 Ben Davis <p><strong>The Cabinet Office and Government Digital Service (GDS) have published the Government Transformation Strategy 2017 to 2020.</strong></p> <p>You should go and check out <a href="https://www.gov.uk/government/publications/government-transformation-strategy-2017-to-2020/government-transformation-strategy">the full document on GOV.UK</a>, it makes for coherent and sage reading.</p><p><a href="https://econsultancy.com/blog/68795-uk-government-publishes-digital-transformation-strategy-2017-2020/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68791 2017-02-09T10:31:00+00:00 2017-02-09T10:31:00+00:00 Should financial services brands follow Capital One on to Amazon Echo? Ben Davis <p><strong>It's early days for Amazon Echo and Google Home.</strong></p> <p>But for all the Alexa Skills (Amazon's name for apps) that arguably need finessing, there are some brands that seem to have made a good start.</p> <p>Capital One is one such brand, which offers the first and only banking Skill currently available.</p><p><a href="https://econsultancy.com/blog/68791-should-financial-services-brands-follow-capital-one-on-to-amazon-echo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68789 2017-02-09T09:45:36+00:00 2017-02-09T09:45:36+00:00 How smart-switching energy apps are tapping into customer need Nikki Gilliland <p><strong>Switching energy suppliers is one of those things you’ll get round to doing eventually, right?</strong></p> <p>But despite the fact that it’s surprisingly easy, many are still failing to switch, meaning that households on standard variable tariff’s (SVTs) are paying around £330 more per year than those that have.</p><p><a href="https://econsultancy.com/blog/68789-how-smart-switching-energy-apps-are-tapping-into-customer-need/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68721 2017-02-08T17:11:00+00:00 2017-02-08T17:11:00+00:00 The challenges to CX maturity in India: A lack of vision and collaboration Ben Davis <p><strong>Indian marketers think internal collaboration will be the most important factor within their organisations when improving customer experience.</strong></p> <p>This is one of the findings of Econsultancy's <a title="Customer Experience Maturity in India" href="https://econsultancy.com/reports/customer-experience-maturity-in-india/" target="_self">Customer Experience Maturity in India survey report</a>, in association with Epsilon.</p><p><a href="https://econsultancy.com/blog/68721-the-challenges-to-cx-maturity-in-india-a-lack-of-vision-and-collaboration/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68733 2017-02-08T15:00:57+00:00 2017-02-08T15:00:57+00:00 Advertisers love programmatic, but what about publishers? Patricio Robles <p><strong>Programmatic continues to take over the digital advertising world, fueled in large part by advertisers who are enticed by the advantages programmatic offers, such as the ability to target audiences at scale.</strong></p> <p>But what about publishers? How do they feel about programmatic?</p><p><a href="https://econsultancy.com/blog/68733-advertisers-love-programmatic-but-what-about-publishers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68785 2017-02-08T14:44:21+00:00 2017-02-08T14:44:21+00:00 How Adidas Originals uses social media to drive sales Nikki Gilliland <p><strong>You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.</strong></p> <p>But it’s not just girls of a certain age, is it? It seems everywhere you look these days, you’ll see Adidas trainers, hoodies and general apparel being worn in the name of high fashion – not just sport.</p><p><a href="https://econsultancy.com/blog/68785-how-adidas-originals-uses-social-media-to-drive-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68770 2017-02-08T11:19:42+00:00 2017-02-08T11:19:42+00:00 An introduction to AI and customer service Ben Davis <p><strong>With businesses losing $1.6trn annually due to poor customer service (according to Accenture research), it's a pressing issue for many brands.</strong></p> <p>Can artificial intelligence militate against some of this loss? There are a number of different technologies in the market. Here's an overview...</p><p><a href="https://econsultancy.com/blog/68770-an-introduction-to-ai-and-customer-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68781 2017-02-08T10:55:00+00:00 2017-02-08T10:55:00+00:00 Five ways charities can encourage more online donations Matt Collins <p><strong>Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.</strong></p> <p style="font-weight: normal;">But one industry isn’t seeing a big enough slice of that - the charity sector.</p><p><a href="https://econsultancy.com/blog/68781-five-ways-charities-can-encourage-more-online-donations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68784 2017-02-08T01:00:00+00:00 2017-02-08T01:00:00+00:00 Three ways brands can breach the attention barrier in 2017 Jeff Rajeck <p><strong>Consumers these days are so overwhelmed with emails, posts, white papers, and articles that many have now erected a personal 'attention barrier'.  </strong></p> <p>This is a mental state which protects consumers' mental resources from all of the irrelevant messages and advertisements flashed at them online.</p><p><a href="https://econsultancy.com/blog/68784-three-ways-brands-can-breach-the-attention-barrier-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68775 2017-02-07T14:47:00+00:00 2017-02-07T14:47:00+00:00 Retailers beware, Amazon could be about to shake up Google PLAs Patricio Robles <p><strong>After years of being absent from the market for Google Product Listing Ads (<a href="https://www.google.co.uk/ads/innovations/productlistingads.html">PLAs</a>), it appears that online retail's 800-pound gorilla is finally getting into the game.</strong></p> <p>This could have a big impact on other retailers using PLAs to market their wares to consumers.</p><p><a href="https://econsultancy.com/blog/68775-retailers-beware-amazon-could-be-about-to-shake-up-google-plas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>