tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2016-08-29T03:00:00+01:00 tag:econsultancy.com,2008:BlogPost/68232 2016-08-29T03:00:00+01:00 2016-08-29T03:00:00+01:00 China introduces far-reaching new internet ad law: Why it matters Jeff Rajeck <p><strong>China's internet advertising market is much larger in proportion to its traditional advertising than Western countries.</strong></p> <p>The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).</p><p><a href="https://econsultancy.com/blog/68232-china-introduces-far-reaching-new-internet-ad-law-why-it-matters/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68218 2016-08-26T14:42:52+01:00 2016-08-26T14:42:52+01:00 What can be done to address the gender pay gap in digital roles? Nikki Gilliland <p><strong>A new report from The Institute of Fiscal Studies has shown that women with children face a widening gender pay gap.</strong></p> <p>The study found that in the 12 years following childbirth, women’s pay typically lags 33% behind that of men.</p><p><a href="https://econsultancy.com/blog/68218-what-can-be-done-to-address-the-gender-pay-gap-in-digital-roles/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68234 2016-08-26T14:41:05+01:00 2016-08-26T14:41:05+01:00 10 splendid digital marketing stats from this week Nikki Gilliland <p><strong>What better way to celebrate the end of summer than with a stellar compilation of stats?</strong></p> <p>This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.</p><p><a href="https://econsultancy.com/blog/68234-10-splendid-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68231 2016-08-26T14:22:00+01:00 2016-08-26T14:22:00+01:00 Five ways to utilize your data to increase sales Shaun Haase <p><strong>Big data is one of the most underutilized resources available to businesses today.</strong></p><p><a href="https://econsultancy.com/blog/68231-five-ways-to-utilize-your-data-to-increase-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68233 2016-08-26T10:57:13+01:00 2016-08-26T10:57:13+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.</strong></p> <p>It's just another week jam-packed with digital news.</p> <p>Commence your catch-up...</p><p><a href="https://econsultancy.com/blog/68233-all-the-digital-news-stories-you-missed-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68217 2016-08-26T10:27:45+01:00 2016-08-26T10:27:45+01:00 Pret a Manger teams up with Bosh to create recipe video Nikki Gilliland <p><strong>A Pret sandwich is a lunchtime staple, but with the recent release of a new recipe video, fans of the food brand can now recreate their favourite Chef’s Special at home.</strong></p> <p>Created by the online cooking channel Bosh, it explains how to make an Asian mushroom and avocado baguette in just 45 seconds.</p><p><a href="https://econsultancy.com/blog/68217-pret-a-manger-teams-up-with-bosh-to-create-recipe-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68215 2016-08-25T14:24:00+01:00 2016-08-25T14:24:00+01:00 Are regulations impeding financial services innovation? Patricio Robles <p><strong>Fintech upstarts are <a href="https://econsultancy.com/blog/68159-five-ways-fintech-upstarts-are-disrupting-established-financial-institutions">disrupting established financial institutions</a> and many pin the blame on those very institutions, arguing that they're not innovative.</strong></p> <p>But now one bank is complaining that EU rules, namely the bonus cap instituted after the Great Recession, are impeding its ability to innovate by luring top tech talent and acquiring startups.</p><p><a href="https://econsultancy.com/blog/68215-are-regulations-impeding-financial-services-innovation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68200 2016-08-25T14:06:46+01:00 2016-08-25T14:06:46+01:00 Four ways PPC has evolved beyond simply targeting keywords on desktop searches Lauren Evans <p><strong>Paid search has evolved way beyond the traditional keyword-based desktop ads where it all started.</strong></p><p><a href="https://econsultancy.com/blog/68200-four-ways-ppc-has-evolved-beyond-simply-targeting-keywords-on-desktop-searches/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68227 2016-08-25T11:52:00+01:00 2016-08-25T11:52:00+01:00 What is the Financial Times' approach to programmatic advertising? David Moth <p><strong>Econsultancy’s <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With The Programmatic</a> conference returns to London on September 21st.</strong></p> <p>Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.</p><p><a href="https://econsultancy.com/blog/68227-what-is-the-financial-times-approach-to-programmatic-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68206 2016-08-25T10:52:46+01:00 2016-08-25T10:52:46+01:00 UberEats vs. Deliveroo: A comparison of the app user experience Nikki Gilliland <p><strong>Remember the days when you really had to earn your takeaway?</strong></p> <p>Now, the idea of driving to Maccy D’s or (God forbid) walking to the chippy seems ridiculous – not when a man on a motorbike can do all the hard work for you.</p><p><a href="https://econsultancy.com/blog/68206-ubereats-vs-deliveroo-a-comparison-of-the-app-user-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68213 2016-08-25T09:39:20+01:00 2016-08-25T09:39:20+01:00 What are the benefits of a creative management platform (CMP)? Ben Davis <p><strong>People-based ad targeting brings the opportunity to target increasingly small segments of customers.</strong></p> <p>But with that comes the extra workload, creating more versions of ads. That's where <a href="https://econsultancy.com/blog/67629-in-programmatic-advertising-what-are-cmps-and-dcos/">creative management platforms (CMPs) and dynamic creative optimisation (DCO)</a> comes in.</p> <p>I caught up with Victor Wong, CEO of Thunder, a CMP, to find out more about how advertisers are using CMPs.</p><p><a href="https://econsultancy.com/blog/68213-what-are-the-benefits-of-a-creative-management-platform-cmp/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68214 2016-08-24T14:41:52+01:00 2016-08-24T14:41:52+01:00 40% of banks in the US have registered a .bank domain Patricio Robles <p><strong>When ICANN paved the way for new generic top-level domains (gTLDs), a group of banks and financial service trade associations formed fTLD Registry Services to run a new .bank gTLD.</strong></p> <p>The new .bank domain debuted last year and was billed as "a trusted, verified, more secure and easily identifiable location on the Internet for the global banking community and the customers it serves."</p><p><a href="https://econsultancy.com/blog/68214-40-of-banks-in-the-us-have-registered-a-bank-domain/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68176 2016-08-24T14:04:36+01:00 2016-08-24T14:04:36+01:00 Brand Commerce: A new planning model for marketers Michael Sandstrom <p><strong>With the growing role digital plays in our shopping behaviours, many marketers have seen the traditional customer journey grow increasingly complex. </strong></p> <p>We now have to consider a whole range of additional touchpoints when planning marketing and advertising campaigns. </p><p><a href="https://econsultancy.com/blog/68176-brand-commerce-a-new-planning-model-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68205 2016-08-24T11:57:00+01:00 2016-08-24T11:57:00+01:00 How three beauty ecommerce sites integrate editorial content Nikki Gilliland <p><strong>I recently <a href="https://econsultancy.com/blog/68195-fabled-by-marie-claire-a-closer-look-at-the-new-retail-store-ecommerce-site/" target="_blank">wrote about the newest beauty ecommerce site</a> on the block – Fabled by Marie Claire. </strong></p> <p>A trusted authority on beauty, its editorial expertise is one of its main selling points.  </p> <p>So, how do three of its biggest competitors use editorial* on their own sites?</p><p><a href="https://econsultancy.com/blog/68205-how-three-beauty-ecommerce-sites-integrate-editorial-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68209 2016-08-24T10:59:10+01:00 2016-08-24T10:59:10+01:00 Garnier Nutrisse offers live chat for product advice: Is it any good? Nikki Gilliland <p><strong>Garnier Nutrisse is a brand that heavily relies on celebrity-driven advertising, so I was interested to see its latest ad include a promotion for a new online-chat feature.</strong></p> <p>Nutrisse does not sell direct-to-consumers, but it does include product links to affiliate retailers on its own site.</p> <p>So <a href="https://econsultancy.com/blog/64255-why-do-online-retailers-need-live-chat/" target="_blank">with 31% of shoppers</a> saying they would be more likely to make a purchase as a result of live chat, it is undoubtedly a way to drive sales as well as increase <a href="https://econsultancy.com/blog/63867-consumers-prefer-live-chat-for-customer-service-stats/" target="_blank">customer satisfaction</a>.</p><p><a href="https://econsultancy.com/blog/68209-garnier-nutrisse-offers-live-chat-for-product-advice-is-it-any-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68197 2016-08-24T09:57:53+01:00 2016-08-24T09:57:53+01:00 Which restaurants deliver the best mobile web UX? Nikki Gilliland <p><strong>I recently wrote about <a href="https://econsultancy.com/blog/68177-eight-drool-worthy-restaurant-websites/" target="_blank">restaurants with a drool-worthy desktop</a> presence.</strong></p> <p>But when it comes to browsing on the go, which ones are winning on mobile?</p><p><a href="https://econsultancy.com/blog/68197-which-restaurants-deliver-the-best-mobile-web-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68185 2016-08-23T14:32:40+01:00 2016-08-23T14:32:40+01:00 Four different approaches to digital transformation: Which suits your needs? Andy Budd <p dir="ltr"><strong>Digital transformation describes the process that traditional organisations go through in adopting the values, tools and practices of the internet age.</strong></p> <p dir="ltr">A digital mindset provides organisations with greater flexibility in an increasingly changing business landscape, helping them stay one step ahead of the competition and avoid being disrupted themselves.</p><p><a href="https://econsultancy.com/blog/68185-four-different-approaches-to-digital-transformation-which-suits-your-needs/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68202 2016-08-23T14:17:51+01:00 2016-08-23T14:17:51+01:00 Five free content ideation tools if you're fed up of Google Keyword Planner Ben Davis <p><strong>If you are a low spender on AdWords, Google Keyword Planner now shows only <a href="https://www.en.advertisercommunity.com/t5/AdWords-Announcements/Updates-to-the-Keyword-Planner-Tool/m-p/601961">very broad traffic ranges</a> for suggested search terms.</strong></p> <p>This is inconvenient for the many writers out there who like to use this tool to plan their content.</p> <p>Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.</p><p><a href="https://econsultancy.com/blog/68202-five-free-content-ideation-tools-if-you-re-fed-up-of-google-keyword-planner/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68192 2016-08-23T11:56:27+01:00 2016-08-23T11:56:27+01:00 How can mobile payment actually improve customer experience? Ben Davis <p><strong>Payment impacts customer experience more than anything else.</strong></p> <p>In fact it's easy to reel off examples of payment scuppering a deal altogether - the kebab shop that doesn't take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.</p><p><a href="https://econsultancy.com/blog/68192-how-can-mobile-payment-actually-improve-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68212 2016-08-23T10:37:31+01:00 2016-08-23T10:37:31+01:00 How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand Nikki Gilliland <p><strong>Lynx's famous slogan insinuated that women would fall at the feet of any man that wore the brand's products.</strong></p> <p>In reality, the 'Lynx effect' resulted in an association of the brand with laddish culture and an immature demographic.</p><p><a href="https://econsultancy.com/blog/68212-how-lynx-s-bigger-issues-campaign-helped-reinvigorate-the-brand/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68208 2016-08-23T09:43:25+01:00 2016-08-23T09:43:25+01:00 Chatbots: Are they better without the chat? Ben Davis <p><strong>"Bots are better without the conversation."</strong></p> <p>The title of Kik CEO Ted Livingston's <a href="https://medium.com/@tedlivingston/bots-are-better-without-conversation-fcf9e7634fc4#.enigs06nz">recent Medium post</a>, discussing the relative failure of early brand attempts at <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care/">chatbots</a>, says it all.</p> <p>With so many marketers parroting on about <a href="https://econsultancy.com/training/courses/creating-superior-customer-experiences/">customer experience</a>, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'</p><p><a href="https://econsultancy.com/blog/68208-chatbots-are-they-better-without-the-chat/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68210 2016-08-22T14:57:44+01:00 2016-08-22T14:57:44+01:00 How programmatic advertising is helping drive the digital transformation agenda Seán Donnelly <p><strong>Programmatic may be the most exciting thing to happen in marketing since brands started to advertise on the internet.</strong></p> <p>The promise of programmatic is that mass advertising can be individually tailored to create personalised, one-to-one communications. </p><p><a href="https://econsultancy.com/blog/68210-how-programmatic-advertising-is-helping-drive-the-digital-transformation-agenda/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68203 2016-08-22T14:33:00+01:00 2016-08-22T14:33:00+01:00 Six 'millennial UX' lessons from insurance brand Back Me Up Ben Davis <p><strong>Back Me Up is an insurance company and app for 17-49 year olds.</strong></p> <p>The service is a masterpiece of marketing and design for younger customers.</p> <p>Here's why...</p><p><a href="https://econsultancy.com/blog/68203-six-millennial-ux-lessons-from-insurance-brand-back-me-up/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68111 2016-08-22T14:03:00+01:00 2016-08-22T14:03:00+01:00 Six brands that have made false health claims in advertising Nikki Gilliland <p><strong>What’s the difference between exaggeration of the truth and misleading information?</strong></p> <p>In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.</p><p><a href="https://econsultancy.com/blog/68111-six-brands-that-have-made-false-health-claims-in-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68172 2016-08-22T11:24:09+01:00 2016-08-22T11:24:09+01:00 A day in the life of... a freelance PR & comms consultant Ben Davis <p><strong>Our latest 'Day in the Life' features a topic we haven't covered yet - PR.</strong></p> <p>Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.</p> <p>She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.</p><p><a href="https://econsultancy.com/blog/68172-a-day-in-the-life-of-a-freelance-pr-comms-consultant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68160 2016-08-22T10:08:45+01:00 2016-08-22T10:08:45+01:00 Five tips for creating a successful FAQ page Nikki Gilliland <p><strong>An FAQ page is often one of the most neglected and uninspiring parts of a brand website.</strong></p> <p>Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.</p> <p>Not to mention save them from endless (and very repetitive) enquiry emails.</p><p><a href="https://econsultancy.com/blog/68160-five-tips-for-creating-a-successful-faq-page/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68189 2016-08-19T14:50:31+01:00 2016-08-19T14:50:31+01:00 There’s life in the old tablet dog yet: stats Saima Alibhai <p><strong>When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.</strong></p> <p>Technology expert Rhi Morgan at T3 Magazine <a href="http://www.independent.co.uk/life-style/gadgets-and-tech/news/has-apple-really-changed-the-world-again-1880953.html">commented back then</a>:</p><p><a href="https://econsultancy.com/blog/68189-there-s-life-in-the-old-tablet-dog-yet-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68207 2016-08-19T14:27:00+01:00 2016-08-19T14:27:00+01:00 The 10 greatest digital marketing stats we've seen this week Nikki Gilliland <p><strong>The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!</strong></p> <p>This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.</p><p><a href="https://econsultancy.com/blog/68207-the-10-greatest-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68193 2016-08-19T11:58:17+01:00 2016-08-19T11:58:17+01:00 How service providers are using social to connect with customers Tamara Littleton <p><strong>It can be tricky enough for brands to engage people over social media, but what about service providers? </strong></p> <p>What about the shopping malls, theatres and transport hubs that we use every day?</p><p><a href="https://econsultancy.com/blog/68193-how-service-providers-are-using-social-to-connect-with-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68107 2016-08-19T11:17:00+01:00 2016-08-19T11:17:00+01:00 Q&A: TotallyMoney.com on its customer-centric approach to financial services Nikki Gilliland <p><strong>Since 2007, TotallyMoney.com has become one of the biggest credit comparison sites in the UK.</strong></p> <p>I recently sat down with CEO Alastair Douglas to get his thoughts on the company's success, future challenges and consumer-facing finance in general.</p> <p>Here's what he had to say!</p><p><a href="https://econsultancy.com/blog/68107-q-a-totallymoney-com-on-its-customer-centric-approach-to-financial-services/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68204 2016-08-19T10:29:29+01:00 2016-08-19T10:29:29+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.</strong></p> <p>Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.</p> <p>Here's what you missed...</p><p><a href="https://econsultancy.com/blog/68204-all-the-digital-news-stories-you-missed-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68175 2016-08-18T15:17:12+01:00 2016-08-18T15:17:12+01:00 Will Facebook’s artificial image creation solve our stock photo woes? Dr Janet Bastiman <p style="text-align: justify;"><strong>One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns. </strong></p> <p style="text-align: justify;">The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message. </p><p><a href="https://econsultancy.com/blog/68175-will-facebook-s-artificial-image-creation-solve-our-stock-photo-woes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68046 2016-08-18T14:15:04+01:00 2016-08-18T14:15:04+01:00 Five pioneering examples of how brands are using chatbots Patricio Robles <p><strong>The <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care">chatbots</a> are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.</strong></p> <p>Here are five examples.</p><p><a href="https://econsultancy.com/blog/68046-five-pioneering-examples-of-how-brands-are-using-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68199 2016-08-18T12:07:34+01:00 2016-08-18T12:07:34+01:00 Beyond the hype: How should marketers really use iBeacons? Ben Davis <p><strong>There's an old surrealist gag by a comedian called Harry Hill that goes 'Text messaging?! What's wrong with a good old-fashioned chain of beacons, hmm?'</strong></p> <p>I think I'm remembering that right.</p> <p>Anyway, it leads me to ask - are iBeacons a legitimate advancement in push communications, or are they overhyped?</p><p><a href="https://econsultancy.com/blog/68199-beyond-the-hype-how-should-marketers-really-use-ibeacons/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68011 2016-08-18T11:39:00+01:00 2016-08-18T11:39:00+01:00 If getting data in order is the first challenge of CX, we've got a long way to go Ben Davis <p><strong>Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.</strong></p> <p>The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues (<a href="https://econsultancy.com/blog/67936-25-quotes-from-the-future-of-digital-marketing-2016/">$7.6tn vs $6.4tn</a>).</p> <p>So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?</p><p><a href="https://econsultancy.com/blog/68011-if-getting-data-in-order-is-the-first-challenge-of-cx-we-ve-got-a-long-way-to-go/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68201 2016-08-18T11:07:58+01:00 2016-08-18T11:07:58+01:00 How HostelWorld uses video to connect with target audience of young travellers Nikki Gilliland <p><strong>HostelWorld has grown to become one of the leading <a href="http://www.hostelworld.com/" target="_blank">hostel booking sites</a>, linking travellers with over 33,000 properties in 170 countries.</strong></p> <p>By ‘tuning into what makes millennial travellers tick’, its digital marketing strategy is all about connecting with those under the age of 35. </p><p><a href="https://econsultancy.com/blog/68201-how-hostelworld-uses-video-to-connect-with-target-audience-of-young-travellers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68196 2016-08-18T01:00:00+01:00 2016-08-18T01:00:00+01:00 The latest messaging app unicorn: India's Hike Jeff Rajeck <p><strong>Global messaging powerhouses Facebook Messenger and WhatsApp face a new challenge from India, and it's a big one.</strong></p> <p>When most people think of messaging in Asia, names like WeChat (China), Kakaotalk (Korea) and LINE (Japan) come to mind.</p><p><a href="https://econsultancy.com/blog/68196-the-latest-messaging-app-unicorn-india-s-hike/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68180 2016-08-17T15:24:00+01:00 2016-08-17T15:24:00+01:00 Are payday lenders prepared for Google’s paid search ban? James Perrott <p><strong>On the 11th May 2016, Google announced an update to its <a href="https://publicpolicy.googleblog.com/2016/05/an-update-to-our-adwords-policy-on.html">Adwords Policy on Lending Products</a>.</strong></p> <p>This introduced the policy of banning ads for payday loans and some related products on all Google ad systems from 13th July 2016.</p><p><a href="https://econsultancy.com/blog/68180-are-payday-lenders-prepared-for-google-s-paid-search-ban/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68167 2016-08-17T13:58:00+01:00 2016-08-17T13:58:00+01:00 30 brands with excellent social media strategies Ben Davis <p><strong>Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.</strong></p> <p>Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.</p> <p>Having said that, some brands 'got' social media a lot quicker than others.</p><p><a href="https://econsultancy.com/blog/68167-30-brands-with-excellent-social-media-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68194 2016-08-17T11:55:00+01:00 2016-08-17T11:55:00+01:00 How the NSPCC is putting a positive spin on its marketing with Pantosaurus Nikki Gilliland <p><strong>Since rebranding in 2014, the NSPCC has been striving to promote its brand message as one of solutions rather than shock.</strong></p> <p>With a new animated film, Pantosaurus, it is continuing its hopeful and inspiring approach - aiming to get parents talking to their children about the awkward topic of sexual abuse.</p><p><a href="https://econsultancy.com/blog/68194-how-the-nspcc-is-putting-a-positive-spin-on-its-marketing-with-pantosaurus/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68195 2016-08-17T11:04:26+01:00 2016-08-17T11:04:26+01:00 Fabled by Marie Claire: A closer look at the new retail store & ecommerce site Nikki Gilliland <p><strong>It’s been a part of the publishing industry for decades, but now, Marie Claire is entering a new domain – the world of retail.</strong></p> <p>‘Fabled by Marie Claire’ is a new venture in partnership with Ocado.</p> <p>Yet another example of a brand aligning the offline and online shopping experience, it has just opened a physical store alongside a <a href="https://fabled.com/" target="_blank">new ecommerce site.</a></p><p><a href="https://econsultancy.com/blog/68195-fabled-by-marie-claire-a-closer-look-at-the-new-retail-store-ecommerce-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68198 2016-08-17T10:06:00+01:00 2016-08-17T10:06:00+01:00 How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying Maeve Hosea <p><strong>Nic Travis, vice-president and head of digital marketing at credit card company MBNA, will speak at Marketing Week and Econsultancy’s <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With the Programmatic</a> conference on 20 and 21 September.</strong></p> <p>We caught up with him to explore the latest trends in programmatic ad buying, and how he sees the discipline evolving.</p><p><a href="https://econsultancy.com/blog/68198-how-people-based-marketing-is-redefining-effectiveness-in-programmatic-ad-buying/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68132 2016-08-16T15:15:10+01:00 2016-08-16T15:15:10+01:00 10 key challenges facing CRM marketers Ben Davis <p><strong>Customer relationship management (<a href="https://econsultancy.com/blog/64545-what-is-crm-and-why-do-you-need-it/">CRM</a>) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.</strong></p> <p>So what are the challenges facing CRM marketers?</p> <p>I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.</p><p><a href="https://econsultancy.com/blog/68132-10-key-challenges-facing-crm-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68190 2016-08-16T15:10:27+01:00 2016-08-16T15:10:27+01:00 Apple to launch iOS App Store Ads: An interview with Doubledown's Brett Patterson Evan Dunn <p><strong>Apple recently <a href="https://techcrunch.com/2016/06/08/apple-to-introduce-search-ads-on-app-store-along-with-changes-to-app-review-discovery-and-splits/">announced</a> it will introduce search ads on the App Store in iOS, which will have a major impact on advertisers, and on the app world in general. </strong></p> <p>I contacted Brett Patterson, Retention &amp; Search Marketing Manager for Doubledown Casino in Seattle, WA, who is an expert app marketplace advertiser, to discuss the news.</p><p><a href="https://econsultancy.com/blog/68190-apple-to-launch-ios-app-store-ads-an-interview-with-doubledown-s-brett-patterson/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68188 2016-08-16T14:25:37+01:00 2016-08-16T14:25:37+01:00 Walmart buys Jet.com in a bid to keep up with Amazon Nikki Gilliland <p><strong>Walmart’s recent acquisition of Jet.com is the most expensive in US ecommerce history, and in comparison, makes <a href="https://econsultancy.com/blog/68139-the-rise-of-the-direct-to-consumer-model-it-s-not-just-dollar-shave-club/" target="_blank">Unilever’s buy-out of Dollar Shave Club</a> seem like small money.</strong></p> <p>Purchasing the company for a whopping $3.3bn, it’s yet another example of a large investor banking on a ‘unicorn’ – i.e. a start-up that’s worth over a billion dollars.</p><p><a href="https://econsultancy.com/blog/68188-walmart-buys-jet-com-in-a-bid-to-keep-up-with-amazon/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68124 2016-08-16T12:08:00+01:00 2016-08-16T12:08:00+01:00 A day in the life of... a head of product marketing Ben Davis <p><strong>This week our Day in the Life feature focuses on Louise Thompson, head of product marketing at Proxama.</strong></p> <p>Let's find out what such a role entails and what's interesting about working in this fairly new space of mobile and proximity marketing.</p><p><a href="https://econsultancy.com/blog/68124-a-day-in-the-life-of-a-head-of-product-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68177 2016-08-16T11:22:00+01:00 2016-08-16T11:22:00+01:00 Eight drool-worthy restaurant websites Nikki Gilliland <p><strong>Whenever I go to out to dinner, I probably already know what I'm going to order.</strong></p> <p>Call me impatient, but I just can’t resist checking out the menu online beforehand.</p><p><a href="https://econsultancy.com/blog/68177-eight-drool-worthy-restaurant-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68150 2016-08-16T01:01:00+01:00 2016-08-16T01:01:00+01:00 Social media metrics: Outputs, outtakes, & outcomes Jeff Rajeck <p><strong>Professional social media is hard work.</strong>  </p> <p>Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.</p> <p>The lack of universally accepted performance metrics, however, makes this difficult to do.</p><p><a href="https://econsultancy.com/blog/68150-social-media-metrics-outputs-outtakes-outcomes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68128 2016-08-15T16:04:27+01:00 2016-08-15T16:04:27+01:00 Do startups and small businesses really need a CTO? Ben Davis <p><strong>Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.</strong></p> <p>However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.</p><p><a href="https://econsultancy.com/blog/68128-do-startups-and-small-businesses-really-need-a-cto/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68158 2016-08-15T14:09:00+01:00 2016-08-15T14:09:00+01:00 Five ways Artificial Intelligence can help marketers enhance the customer experience Nikki Gilliland <p><strong>If you’ve seen one too many mediocre sci-fi movies, the phrase ‘artificial intelligence’ might bring to mind images of evil robots and technology taking over the world.</strong></p> <p>In reality, AI is not a Hollywood concept, but a timely and practical tool for marketers. </p><p><a href="https://econsultancy.com/blog/68158-five-ways-artificial-intelligence-can-help-marketers-enhance-the-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>