tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2018-07-20T15:36:17+01:00 tag:econsultancy.com,2008:BlogPost/70198 2018-07-20T15:36:17+01:00 2018-07-20T15:36:17+01:00 Three ways brands overcome obstacles to connect with customers Jeff Rajeck <p><strong>Some marketers find it relatively easy to connect with their customers. They have a well-researched customer base, established workflows and enough data to gauge success to a reasonable level.</strong></p><p><a href="https://econsultancy.com/blog/70198-three-ways-brands-overcome-obstacles-to-connect-with-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70200 2018-07-20T14:19:25+01:00 2018-07-20T14:19:25+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Let’s journey back and look at some of the best stats we’ve seen this week.</strong></p> <p>This roundup includes news about voice tech, marketing budgets, ecommerce sales, and much more. If that’s not enough, check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> too.</p><p><a href="https://econsultancy.com/blog/70200-the-best-digital-marketing-stats-we-ve-seen-this-week-31/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70199 2018-07-20T11:51:00+01:00 2018-07-20T11:51:00+01:00 Five things startup CMOs shouldn't do Nathan Levi <p><strong>CMOs have had some bad press recently.</strong></p> <p>First, there was the news that the tenure of a CMO <a href="https://www.marketingweek.com/2017/02/16/cmos-shortest-tenure-c-suite/">is shorter than all other C-suite members</a>. Then we heard the C<a href="https://www.forbes.com/sites/bobevans1/2017/10/06/the-death-of-the-cmo-in-the-engagement-economy-10-insights-from-marketo-ceo-steve-lucas/#2ccd34de343a">MO was dying</a> (like everything else in marketing land), only to be <a href="https://www.visioncritical.com/from-cmo-to-cgo-how-the-c-suite-is-shifting-focus/">replaced by a CGO</a> (Chief Growth Officer).</p><p><a href="https://econsultancy.com/blog/70199-five-things-startup-cmos-shouldn-t-do/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70193 2018-07-20T10:41:00+01:00 2018-07-20T10:41:00+01:00 How L'Occitane brought a personalised in-store experience to mobile Rebecca Sentance <p><strong>Among the digital products and services we use day-to-day, personalisation is increasingly becoming the norm.</strong></p> <p>From emails that address us by our first name to search engines that remember our history and preferences, to the sophisticated recommendation engines built into the likes of Amazon, Spotify and Netflix that learn and cater to our tastes, as consumers we are coming to take personalisation for granted wherever we go.</p><p><a href="https://econsultancy.com/blog/70193-how-l-occitane-brought-a-personalised-in-store-experience-to-mobile/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70190 2018-07-19T16:22:26+01:00 2018-07-19T16:22:26+01:00 Join our free webinar on GDPR for American marketers Arliss Coates <p><strong>The GDPR is here, and for many American marketers and legal professionals, it can seem like a revolution in data-handling rules. However, savvy Brits and Europeans may experience it as a mere extension of long-standing guidelines for the treatment of private data.</strong></p> <p>To familiarize American marketers and lawyers with the new rules, Econsultancy's very own VP of Research for the Americas, Stefan Tornquist, will be holding a webinar with expert guest Alan Chapell, Lead Attorney and President at Chapell Associates. On July 24th, join Stefan and Alan for an engaging talk, followed by a Q&amp;A session. Register <a href="http://www.workcast.com/register?cpak=5391692663392917">here</a>.<strong><br></strong></p><p><a href="https://econsultancy.com/blog/70190-join-our-free-webinar-on-gdpr-for-american-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70195 2018-07-19T12:55:00+01:00 2018-07-19T12:55:00+01:00 How local languages should influence your search & advertising strategies Hannes Ben <p><strong>A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are. </strong></p> <p>In most cases it can be assumed that the main official language(s) would be the key driver of performance for any search campaign. However, there are certain complexities that marketers should take into consideration when planning for multilingual campaign expansions.</p><p><a href="https://econsultancy.com/blog/70195-how-local-languages-should-influence-your-search-advertising-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70194 2018-07-19T12:14:53+01:00 2018-07-19T12:14:53+01:00 Brand campaigns in airports: Four creative examples Nikki Gilliland <p><strong>Over 200,000 passengers pass through Heathrow Airport on any given day. </strong></p> <p>Other large airports, including Atlanta International and Beijing Capital, welcome even more.</p><p><a href="https://econsultancy.com/blog/70194-brand-campaigns-in-airports-four-creative-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70192 2018-07-19T08:54:06+01:00 2018-07-19T08:54:06+01:00 Amazon stumbled on Prime Day, but its competitors failed to pounce Patricio Robles <p><strong>On Monday, Amazon held its fourth annual Prime Day, its summer answer to the infamous Black Friday and Cyber Monday shopping holidays held every November.</strong></p> <p>On Prime Day, Amazon rewards Prime members – of which there are now more than 100m – with deals galore, including deals on items sold by Whole Foods, which Amazon acquired last year for nearly $14bn.</p> <p><a href="https://econsultancy.com/blog/70192-amazon-stumbled-on-prime-day-but-its-competitors-failed-to-pounce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70184 2018-07-18T14:32:00+01:00 2018-07-18T14:32:00+01:00 The state of smart speaker voice search in 2018 Rebecca Sentance <p><strong>Welcome to the second part of our <a href="https://econsultancy.com/blog/tags/the-state-of-voice-search-in-2018/">state of voice search in 2018</a> series.</strong></p> <p>In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so. </p><p><a href="https://econsultancy.com/blog/70184-the-state-of-smart-speaker-voice-search-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70189 2018-07-18T12:34:00+01:00 2018-07-18T12:34:00+01:00 12 stats that prove why personalisation is so important Nikki Gilliland <p><strong>Personalisation has been a top priority for marketers for some time, but despite this fact, a large percentage seem to be struggling to implement the strategy in an intelligent and scalable way. </strong></p> <p>A <a href="https://www.pure360.com/webinar/beyond-the-basics-why-customers-are-demanding-next-level-personalisation/" target="_blank">recent study</a> by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result.</p><p><a href="https://econsultancy.com/blog/70189-12-stats-that-prove-why-personalisation-is-so-important/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70191 2018-07-18T11:50:11+01:00 2018-07-18T11:50:11+01:00 Was the World Cup a scoreless draw for Nike, Adidas & Puma? Charles Wade <p><strong>As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.</strong></p> <p>Nike often leads the way with epic adverts such as ‘<a href="https://www.youtube.com/watch?v=wf823pr2f9o">The Secret Tournament</a>’ (players battling in a cage on a disused tanker) or the immense ‘<a href="https://www.youtube.com/watch?v=DBrA6LNx0cE">Write The Future</a>’ (a 'sliding doors' ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.</p><p><a href="https://econsultancy.com/blog/70191-was-the-world-cup-a-scoreless-draw-for-nike-adidas-puma/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70188 2018-07-18T09:22:05+01:00 2018-07-18T09:22:05+01:00 A day in the life of... UK & Ireland MD at WeWork Ben Davis <p><strong>WeWork is the network of office spaces that look more like the plush surroundings of a heavily funded Silicon Valley tech startup than the rather drab spaces many of us have experienced at a hired meeting room.</strong></p> <p>For this 'day in the life', we speak to WeWork's UK and Ireland MD, Leni Zneimer. Here's what she gets up day-to-day...</p><p><a href="https://econsultancy.com/blog/70188-a-day-in-the-life-of-uk-ireland-md-at-wework/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70182 2018-07-17T13:40:00+01:00 2018-07-17T13:40:00+01:00 How travel industry trends are fragmenting the customer journey Phoebe Rodgers <p><strong>The travel sector has seen dramatic changes to the customer journey in recent years.</strong></p> <p>Gone are the days of a simple process with minimal touchpoints: flicking through brochures; speaking to a travel agent; deciding where to book.</p> <p>The rise of digital in the travel industry has seen a decline in the reliance on local travel agents and instead <a href="https://abta.com/tips-and-latest/reports-and-trends/holiday-habits-report-2017">83% are now booking their holidays online</a> either themselves or via online travel agents.</p><p><a href="https://econsultancy.com/blog/70182-how-travel-industry-trends-are-fragmenting-the-customer-journey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70187 2018-07-17T11:47:00+01:00 2018-07-17T11:47:00+01:00 Six ways CROs botch their statistics Manish Dudharejia <p><strong>Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.</strong></p> <p>For that reason, it shouldn't be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.</p><p><a href="https://econsultancy.com/blog/70187-six-ways-cros-botch-their-statistics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70185 2018-07-17T10:14:31+01:00 2018-07-17T10:14:31+01:00 How challenger brands are redefining the beauty industry Nikki Gilliland <p><strong>The beauty industry used to be ruled by large cosmetics companies like L’Oréal and Estee Lauder. </strong></p> <p>These days, while they’re still generating success, major brands are increasingly feeling the heat from a number of new brands intent on shaking up the industry.</p><p><a href="https://econsultancy.com/blog/70185-how-challenger-brands-are-redefining-the-beauty-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70183 2018-07-16T16:39:46+01:00 2018-07-16T16:39:46+01:00 An interview with influencer platform CEO, Evangeline Leong Jeff Rajeck <p><strong>Econsultancy often invites guest speakers to events who can help our audience, marketers, achieve digital excellence.</strong></p> <p>In Asia-Pacific, though, we noticed that we were missing one key thing.</p><p><a href="https://econsultancy.com/blog/70183-an-interview-with-influencer-platform-ceo-evangeline-leong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70181 2018-07-16T12:52:31+01:00 2018-07-16T12:52:31+01:00 A day in the life of... head of product at an audience management platform Ben Davis <p><strong>Graham Morley is a customer experience expert who works for Carbon, an audience management platform, developed by Clicksco.</strong></p> <p>What is an audience management platform? Here's Graham to explain more and to tell us what he does with his time.</p><p><a href="https://econsultancy.com/blog/70181-a-day-in-the-life-of-head-of-product-at-an-audience-management-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70177 2018-07-16T11:05:57+01:00 2018-07-16T11:05:57+01:00 What can we learn from bad marketing copy? Nikki Gilliland <p><strong>Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition.</strong></p> <p>A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting.</p><p><a href="https://econsultancy.com/blog/70177-what-can-we-learn-from-bad-marketing-copy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70178 2018-07-16T09:44:00+01:00 2018-07-16T09:44:00+01:00 The state of mobile voice search in 2018 Rebecca Sentance <p><strong>The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.</strong></p> <p>At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying <a href="https://econsultancy.com/blog/67282-seo-trends-in-2016-what-do-the-experts-predict">for some time now</a>. But does the evidence match up to the hype?</p><p><a href="https://econsultancy.com/blog/70178-the-state-of-mobile-voice-search-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70175 2018-07-13T15:38:01+01:00 2018-07-13T15:38:01+01:00 A day in the life of... a performance manager at a media agency Ben Davis <p><strong>Performance marketing – the client only pays for results – is surely thriving in the current murky landscape of dodgy impressions and fake followers.</strong></p> <p>So let's talk to a performance manager, Jack Carr, from digital agency NMPi.</p><p><a href="https://econsultancy.com/blog/70175-a-day-in-the-life-of-a-performance-manager-at-a-media-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70179 2018-07-13T13:41:46+01:00 2018-07-13T13:41:46+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Let’s delve into some stats, shall we?</strong></p> <p>This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> while you’re here - there's lots more included.</p><p><a href="https://econsultancy.com/blog/70179-the-best-digital-marketing-stats-we-ve-seen-this-week-30/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69891 2018-07-13T12:51:11+01:00 2018-07-13T12:51:11+01:00 How retailers can use service design to help create online experiences Greg Randall <p><strong>What is service design and how is it relevant for retailers creating excellent experiences?</strong></p> <p>Let's start with a definition...</p><p><a href="https://econsultancy.com/blog/69891-how-retailers-can-use-service-design-to-help-create-online-experiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70176 2018-07-13T10:25:43+01:00 2018-07-13T10:25:43+01:00 Four ways retailers should start preparing for Black Friday in summer Nikki Gilliland <p><strong>According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (</strong><strong>month-on-month)</strong><strong> following a particularly strong November. </strong></p> <p><a href="https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/december2017" target="_blank">The drop</a> was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.</p><p><a href="https://econsultancy.com/blog/70176-four-ways-retailers-should-start-preparing-for-black-friday-in-summer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70174 2018-07-12T15:30:00+01:00 2018-07-12T15:30:00+01:00 Six tips for influencer marketing success Patricio Robles <p><strong>Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.</strong></p> <p>But despite the spend, many brands aren't realizing influencer marketing's full potential. </p><p><a href="https://econsultancy.com/blog/70174-six-tips-for-influencer-marketing-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70169 2018-07-12T13:00:00+01:00 2018-07-12T13:00:00+01:00 Demand-based bidding: A smarter way to run PPC campaigns Wesley Parker <p><strong>Most bidding in AdWords involves looking retrospectively at performance data and making bid changes to optimise towards a certain target.</strong></p> <p>But this approach seems a little backwards when you consider that it completely ignores changes in trading conditions that affect demand for products and services that are happening in real time.</p><p><a href="https://econsultancy.com/blog/70169-demand-based-bidding-a-smarter-way-to-run-ppc-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70170 2018-07-12T09:17:44+01:00 2018-07-12T09:17:44+01:00 Meeting search intent: A model for measuring success Rob Weatherhead <p><strong>Whether it’s due to the impact of GDPR or a consequence of the move towards a voice-activated Internet, the word on the lips of leading digital marketers right now is intent. </strong></p> <p>What’s a user’s intent? How do you identify that intent? How do you match intent with your digital activity and show the user that your business can help?</p><p><a href="https://econsultancy.com/blog/70170-meeting-search-intent-a-model-for-measuring-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70171 2018-07-12T08:32:00+01:00 2018-07-12T08:32:00+01:00 How Wimbledon is using AI to enhance the fan experience Nikki Gilliland <p><strong>From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition. </strong></p> <p>But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating - particularly when it comes to technology and data. </p><p><a href="https://econsultancy.com/blog/70171-how-wimbledon-is-using-ai-to-enhance-the-fan-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70173 2018-07-11T15:50:50+01:00 2018-07-11T15:50:50+01:00 How brand marketers are optimizing customer experience in 2018 Jeff Rajeck <p><strong>Improving the customer experience continues to be a top priority for brand marketers.</strong></p> <p>In our most recent <a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing">Digital Intelligence Briefing</a>, our survey of more than 2,800 company marketers revealed that 'optimizing the customer experience' remains the top choice for the single most exciting opportunity in 2018. </p> <p>But how are brand marketers executing this strategy? What exactly are they doing to optimize their customer experience?</p><p><a href="https://econsultancy.com/blog/70173-how-brand-marketers-are-optimizing-customer-experience-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70143 2018-07-11T12:50:09+01:00 2018-07-11T12:50:09+01:00 A day in the life of... head of client retention at a referral marketing platform Ben Davis <p><strong>If you're into growth hacking, referral marketing, customer acquistion, performance, then this 'day in the life' is for you.</strong></p> <p>Zoe Gove is from Mention Me, a refer-a-friend platform. Here's her day...</p><p><a href="https://econsultancy.com/blog/70143-a-day-in-the-life-of-head-of-client-retention-at-a-referral-marketing-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70168 2018-07-11T10:53:30+01:00 2018-07-11T10:53:30+01:00 A mobile Ads.txt is needed as fraudsters pounce on shortcomings Patricio Robles <p><strong>The digital ad industry has made significant strides in the past year in its fight against ad fraud.</strong></p> <p>One of the biggest: <a href="https://econsultancy.com/blog/69231-ads-txt-a-new-standard-for-fighting-inventory-spoofing-unauthorized-sellers-what-you-need-to-know">Ads.txt</a>, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.</p><p><a href="https://econsultancy.com/blog/70168-a-mobile-ads-txt-is-needed-as-fraudsters-pounce-on-shortcomings/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70172 2018-07-11T09:28:00+01:00 2018-07-11T09:28:00+01:00 How top-performing digital companies use “product thinking” to succeed [Stats] Rebecca Sentance <p><strong>In order for companies to succeed in the age of <a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a>, it is not only critical to be able to design, build and maintain digital tools and platforms, but also to support those tools with the right way of thinking.</strong></p> <p>Some businesses are achieving this by combining product development techniques from the world of software development with a start-up mindset, an approach known as “product thinking”.</p><p><a href="https://econsultancy.com/blog/70172-how-top-performing-digital-companies-use-product-thinking-to-succeed-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70161 2018-07-10T15:39:00+01:00 2018-07-10T15:39:00+01:00 Zhihu: China's Q&A social platform that's ripe for brands Ashley Galina Dudarenok <p><strong>When it comes to digital marketing in China, people tend to think of WeChat, Weibo or new favourite, Douyin (Tik Tok).</strong></p> <p>It seems that creating a prominent profile on these platforms has become a standard requirement for brands wanting to market themselves to a Chinese audience. But despite their popularity, are they really ideal platforms for everyone?</p><p><a href="https://econsultancy.com/blog/70161-zhihu-china-s-q-a-social-platform-that-s-ripe-for-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70163 2018-07-10T14:04:24+01:00 2018-07-10T14:04:24+01:00 The human revolution: Why brands need to design for humans in a digital world Mark Thomson <p><strong>Many of our books, films and TV series set in the future imagine a world in which robots are taking over.</strong></p> <p>This pop-culture approach to artificial intelligence is mirrored in our widespread fears of AI "<a href="https://econsultancy.com/blog/68339-will-marketers-be-automated-out-of-a-job">taking over our jobs</a>" and <a href="https://econsultancy.com/blog/70042-robots-or-humans-which-provide-a-better-customer-experience">making humans obsolete</a>.</p> <p>But I'm here to tell you that the opposite is happening. It's not the robots who are taking over, it's the humans - and we need to adapt our design thinking to this reality.</p><p><a href="https://econsultancy.com/blog/70163-the-human-revolution-why-brands-need-to-design-for-humans-in-a-digital-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70156 2018-07-10T11:00:00+01:00 2018-07-10T11:00:00+01:00 Are biometrics the future of UX testing and CRO? Rebecca Sentance <p><strong>Even as they become increasingly integrated into our daily lives, there’s still something inherently futuristic about biometrics.</strong></p> <p>Whether it’s unlocking your phone with a fingerprint, or using voice recognition to access your bank account, using biometrics to carry out everyday tasks still feels like something out of Star Trek.</p><p><a href="https://econsultancy.com/blog/70156-are-biometrics-the-future-of-ux-testing-and-cro/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70167 2018-07-10T09:00:00+01:00 2018-07-10T09:00:00+01:00 A day in the life of... CEO of a returns management company Ben Davis <p><strong>Ecommerce returns are quite the pickle – a slick and free service attracts shoppers, but a high returns rate can knock profitability.</strong></p> <p>Graham Best is CEO of ReBOUND, a returns management company. This is a day in his life...</p><p><a href="https://econsultancy.com/blog/70167-a-day-in-the-life-of-ceo-of-a-returns-management-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70166 2018-07-09T16:17:25+01:00 2018-07-09T16:17:25+01:00 MoviePass has disrupted the movie business, but will it win? Patricio Robles <p><strong>If it sounds too good to be true, it probably is.</strong></p> <p>Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less than the cost of a single movie ticket in many cities.</p><p><a href="https://econsultancy.com/blog/70166-moviepass-has-disrupted-the-movie-business-but-will-it-win/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70165 2018-07-09T15:59:00+01:00 2018-07-09T15:59:00+01:00 Harnessing martech: Opportunities, trends, and challenges in 2018 Jeff Rajeck <p><strong>Love it or loathe it, technology is becoming increasingly important to marketers.</strong> </p> <p>Econsultancy has journaled the adoption of marketing technology by brands for many years and our recent <a href="https://www.econsultancy.com/reports/digital-intelligence-briefing-2018-digital-trends">Digital Intelligence Briefing</a> survey found that companies with an integrated technology stack are 50% more likely to be 'top-performing' than those with a fragmented approach.</p><p><a href="https://econsultancy.com/blog/70165-harnessing-martech-opportunities-trends-and-challenges-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70164 2018-07-09T11:10:27+01:00 2018-07-09T11:10:27+01:00 What product marketers can learn from the World Cup VAR debate Matthew Pink <p><strong>You may have noticed: there’s a World Cup on.</strong></p> <p>In among the pile-ons, the theatrics and the crunching sound of humble pie being eaten by the naysayers of a World Cup being held in Russia, the hottest topic has been the introduction of a new technology. VAR. (Video assisted referees). If you’ve managed to avoid the subject see <a href="https://football-technology.fifa.com/en/media-tiles/video-assistant-referee-var/">this handy link</a> for an explanation.</p> <p>In many ways, the VAR story at this World Cup encapsulates the myths and misunderstandings around how new technologies come to take their place in our lives.</p><p><a href="https://econsultancy.com/blog/70164-what-product-marketers-can-learn-from-the-world-cup-var-debate/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70159 2018-07-09T09:00:00+01:00 2018-07-09T09:00:00+01:00 How museums are using immersive digital experiences Lizzy Hillier <p><strong>It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations.</strong></p> <p>Although millennials 'enjoy museums', they have also 'expressed concern that the content and mission of many museums may not be in sync with millennials' interest and values', <a href="http://www.millennialmarketing.com/2010/10/marketing-museums-to-millennials/">according</a> to millennialmarketing.com.</p><p><a href="https://econsultancy.com/blog/70159-how-museums-are-using-immersive-digital-experiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70155 2018-07-06T16:17:06+01:00 2018-07-06T16:17:06+01:00 Influencer marketing agency Pulse says "regulation needs to happen" Nikki Gilliland <p><strong>Authenticity is a key component of influencer marketing. </strong></p> <p>Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely inflating the success of their campaigns.</p><p><a href="https://econsultancy.com/blog/70155-influencer-marketing-agency-pulse-says-regulation-needs-to-happen/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70160 2018-07-06T15:00:00+01:00 2018-07-06T15:00:00+01:00 What does Conversion Rate Optimization mean for marketers in 2018? Jeff Rajeck <p><strong><a href="https://econsultancy.com/blog/70113-four-trends-driving-conversion-rate-optimisation-cro">Conversion rate optimization</a> (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.</strong></p> <p>Every year, Econsultancy publishes a <a href="https://econsultancy.com/reports/conversion-rate-optimization-report">report on the subject</a>, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.</p><p><a href="https://econsultancy.com/blog/70160-what-does-conversion-rate-optimization-mean-for-marketers-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70162 2018-07-06T14:37:53+01:00 2018-07-06T14:37:53+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.</strong></p> <p>This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.</p><p><a href="https://econsultancy.com/blog/70162-the-best-digital-marketing-stats-we-ve-seen-this-week-29/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70158 2018-07-06T10:03:55+01:00 2018-07-06T10:03:55+01:00 Attitudes to predictive marketing changing, but silos & skills still pose challenge Nikki Gilliland <p><strong>Predictive marketing has grown in maturity over the past couple of years, with many more organisations recognising the benefits of using data to predict how customers might behave in future.</strong></p> <p>Econsultancy’s ‘<a href="https://econsultancy.com/reports/embracing-predictive-marketing/" target="_blank">Embracing Predictive Marketing</a>’ report, the third in this series, suggests that there has been significant progress made within organisations, largely due to a shift in attitude towards building a data-driven culture. </p><p><a href="https://econsultancy.com/blog/70158-attitudes-to-predictive-marketing-changing-but-silos-skills-still-pose-challenge/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70157 2018-07-06T09:16:09+01:00 2018-07-06T09:16:09+01:00 Amazon turns to print to capitalize on the demise of Toys R Us Patricio Robles <p><strong>The <a href="http://knowledge.wharton.upenn.edu/article/the-demise-of-toys-r-us/">demise of Toys R Us</a> has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.</strong></p> <p>Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn't assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.</p><p><a href="https://econsultancy.com/blog/70157-amazon-turns-to-print-to-capitalize-on-the-demise-of-toys-r-us/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70151 2018-07-05T15:58:38+01:00 2018-07-05T15:58:38+01:00 The best Asia-Pacific digital marketing stats from June 2018 Ben Davis <p><strong>A short and sweet roundup this month. Here's the best Asia Pacific stats we've seen in June 2018.</strong></p> <p>Topics include basket abandonment, adspend in Ramadan, and trust in media.</p><p><a href="https://econsultancy.com/blog/70151-the-best-asia-pacific-digital-marketing-stats-from-june-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70152 2018-07-05T10:41:00+01:00 2018-07-05T10:41:00+01:00 Energy brand Bulb is doing great things with UX (here are five examples) Nikki Gilliland <p><strong>Bulb is a UK energy company which aims to differentiate itself from the ‘big six’, promising customers 100% renewable energy, cheaper tariffs, and a simple on-boarding process. </strong></p> <p>Altogether, this contributes to a rather pleasing UX - something which I have recently experienced when switching from British Gas.</p><p><a href="https://econsultancy.com/blog/70152-energy-brand-bulb-is-doing-great-things-with-ux-here-are-five-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70116 2018-07-05T09:31:39+01:00 2018-07-05T09:31:39+01:00 Instagram's IGTV shows potential but is not yet a free lunch for brands Patricio Robles <p><strong>Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.</strong></p> <p>Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.</p><p><a href="https://econsultancy.com/blog/70116-instagram-s-igtv-shows-potential-but-is-not-yet-a-free-lunch-for-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70149 2018-07-04T14:48:00+01:00 2018-07-04T14:48:00+01:00 The future of customer experience: Trends and challenges in 2018 Jeff Rajeck <p><strong>'Customer experience' (CX), as a discipline, is starting to mature. What was once a fashionable buzzword which drove organisational change has now become a routine category of management reports.</strong></p><p><a href="https://econsultancy.com/blog/70149-the-future-of-customer-experience-trends-and-challenges-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70154 2018-07-04T13:27:42+01:00 2018-07-04T13:27:42+01:00 A day in the life of... Marketo's EMEA President Laurence Bird <p><strong>We recently met up with Marketo's EMEA President Jamie Anderson.</strong></p> <p>Jamie shared lots about his role and what it's like to work at the customer engagement platform.</p><p><a href="https://econsultancy.com/blog/70154-a-day-in-the-life-of-marketo-s-emea-president/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70147 2018-07-04T11:59:41+01:00 2018-07-04T11:59:41+01:00 Register for Econsultancy's free email marketing webinar, 19th July Ben Davis <p><strong>This month, Econsultancy's regular trends webinar on 19th July is open to all (not just subscribers). <a href="https://econsultancy.com/events/email-marketing-webinar">You can sign up here</a>.</strong></p> <p>The webinar will examine some of the key trends in email marketing, featuring insights and benchmarks from our latest Email Census Survey 2018, in association with Adestra.</p><p><a href="https://econsultancy.com/blog/70147-register-for-econsultancy-s-free-email-marketing-webinar-19th-july/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>