tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2018-05-23T16:30:00+01:00 tag:econsultancy.com,2008:BlogPost/70024 2018-05-23T16:30:00+01:00 2018-05-23T16:30:00+01:00 Why is it so difficult to generate natural, native-sounding language? Hannes Ben <p><strong>AI has been receiving a lot of attention in the media lately as it finds increasingly more application in a number of industries.</strong></p> <p>This is especially exciting since improvements in neural machine translation (‘NMT’) now mean that it’s possible for numerous language combinations to often get translations that are not only intelligible, but actually quite good.</p><p><a href="https://econsultancy.com/blog/70024-why-is-it-so-difficult-to-generate-natural-native-sounding-language/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70011 2018-05-23T15:00:00+01:00 2018-05-23T15:00:00+01:00 Join our Asia-Pacific webinar: The State of Ecommerce Marketplaces in Southeast Asia and Taiwan Jeff Rajeck <p><strong>Southeast Asia remains an underrated market for global brands.</strong></p> <p>Dwarfed by rivals India and China, the 6 large economies which make up Southeast Asia are easily overlooked by brands trying to get a foothold in Asia-Pacific. </p><p><a href="https://econsultancy.com/blog/70011-join-our-asia-pacific-webinar-the-state-of-ecommerce-marketplaces-in-southeast-asia-and-taiwan/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70041 2018-05-23T12:00:00+01:00 2018-05-23T12:00:00+01:00 A day in the life of... CMO at TotallyMoney Ben Davis <p><strong>Our latest 'day in the life' takes us clientside, into the diurnal rhythyms of Nathan Levi, CMO at TotallyMoney.</strong></p> <p>What does fintech demand of a CMO? Let's find out....</p><p><a href="https://econsultancy.com/blog/70041-a-day-in-the-life-of-cmo-at-totallymoney/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70035 2018-05-23T09:00:00+01:00 2018-05-23T09:00:00+01:00 Influencer marketing & measurement: Three things to consider Nikki Gilliland <p><strong>The cost of influencer or talent-led marketing has increased in the past few years.</strong></p> <p>Research suggests influencers with three to seven million followers on Instagram can easily <a href="https://gizmodo.com/average-internet-celebrities-make-75-000-per-instagram-1785956449" target="_blank">charge $75,000</a> for a single post.</p><p><a href="https://econsultancy.com/blog/70035-influencer-marketing-measurement-three-things-to-consider/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70031 2018-05-22T13:00:00+01:00 2018-05-22T13:00:00+01:00 The best GDPR stats & surveys we've seen Nikki Gilliland <p><strong>Unless you’ve been hiding under a rock, you’ll know that <a href="https://econsultancy.com/gdprsurvivalpack">GDPR</a> comes into force this Friday 25th May.</strong></p> <p>You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the <a href="https://econsultancy.com/blog/69546-the-role-of-copywriters-in-a-gdpr-ready-world" target="_blank">role of copywriters</a> to brands displaying <a href="https://www.econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent" target="_blank">UX best practice</a>.<strong> </strong></p><p><a href="https://econsultancy.com/blog/70031-the-best-gdpr-stats-surveys-we-ve-seen/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70039 2018-05-22T12:00:00+01:00 2018-05-22T12:00:00+01:00 Why data will win the dating game, now Facebook is in the market Fiona Salmon <p><strong>"Rivals should be utterly terrified," The Motley Fool's Senior Technology Specialist <a href="https://www.fool.com/investing/2018/05/07/facebook-wont-monetize-its-forthcoming-dating-serv.aspx">said</a> of Facebook's entry into the dating industry.</strong></p> <p>Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.</p><p><a href="https://econsultancy.com/blog/70039-why-data-will-win-the-dating-game-now-facebook-is-in-the-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69812 2018-05-22T09:00:00+01:00 2018-05-22T09:00:00+01:00 A day in the life of... a conversion optimisation lead Ben Davis <p><strong>Conversion optimisation is perhaps the domain of the renaissance marketer, the person who needs a wide range of skills (and both art and science).</strong></p> <p>Laura Robinson is conversion optimisation lead at growth hacking agency <a href="https://www.trueup.com/">TrueUp</a>. Let's spend a day in her life.</p><p><a href="https://econsultancy.com/blog/69812-a-day-in-the-life-of-a-conversion-optimisation-lead/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70009 2018-05-21T15:00:00+01:00 2018-05-21T15:00:00+01:00 How to deal with bad reviews (and why it pays to do so) Marina Cheal <p><strong>No-one likes getting bad reviews. Just ask those companies <a href="http://www.bbc.co.uk/news/technology-43907695">reportedly</a> paying for customers to leave five-star feedback.</strong></p> <p>Could this kind of behaviour be due to the fact reviews are the power behind digital retail success? </p><p><a href="https://econsultancy.com/blog/70009-how-to-deal-with-bad-reviews-and-why-it-pays-to-do-so/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70033 2018-05-21T13:00:00+01:00 2018-05-21T13:00:00+01:00 Why modern marketing is as much about mindset as technical skills Stephanie Miller <p><strong>A lot of attention is given to the need for marketers to become more technical.</strong></p> <p>You've seen all the stats about <a href="https://www.gartner.com/smarterwithgartner/2017-2018-cmo-spend-survey-highlights-demand-for-results/">CMOs outspending</a> CIOs, the importance of <a href="https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/analytics-translator">analytics in every job description</a>, and the predictions from no less revered a source as Econsultancy's <a href="https://econsultancy.com/blog/69737-ashley-friedlein-s-marketing-and-digital-trends-for-2018">founder</a> on how important AI and machine learning are to the future of business.</p><p><a href="https://econsultancy.com/blog/70033-why-modern-marketing-is-as-much-about-mindset-as-technical-skills/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70017 2018-05-21T09:00:00+01:00 2018-05-21T09:00:00+01:00 How Virgin Holidays is using AI to improve email marketing ROI Nikki Gilliland <p><strong>Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.</strong></p> <p>Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude. </p><p><a href="https://econsultancy.com/blog/70017-how-virgin-holidays-is-using-ai-to-improve-email-marketing-roi/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70014 2018-05-18T15:00:00+01:00 2018-05-18T15:00:00+01:00 What keeps UK marketers awake at night when it comes to customer data? Jim Conning <p><strong>Collecting, managing and using customer and prospect data is essential to marketing success. But it brings its own range of challenges, as well as opportunities.</strong></p> <p><a href="https://www.royalmail.com/corporate/marketing-data/trends-innovation/industry-research/research-report-use-management-customer-data">New research</a> from Royal Mail Data Services with brand and agency marketers has highlighted what these are, and how they are being overcome.</p><p><a href="https://econsultancy.com/blog/70014-what-keeps-uk-marketers-awake-at-night-when-it-comes-to-customer-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70038 2018-05-18T13:52:02+01:00 2018-05-18T13:52:02+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’ve got a great round-up of stats to see you into the weekend.</strong></p> <p>It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for more, and enjoy.</p><p><a href="https://econsultancy.com/blog/70038-the-best-digital-marketing-stats-we-ve-seen-this-week-22/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70036 2018-05-18T10:16:54+01:00 2018-05-18T10:16:54+01:00 Facebook's interest-based ad targeting highlights GDPR uncertainty Patricio Robles <p><strong>The <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> is still a little over a week away from going into effect and already it's clear that there are going to be big disagreements over what compliance actually looks like.</strong></p><p><a href="https://econsultancy.com/blog/70036-facebook-s-interest-based-ad-targeting-highlights-gdpr-uncertainty/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70028 2018-05-18T08:44:54+01:00 2018-05-18T08:44:54+01:00 Why retailers should create product landing pages for their shoppable social posts Patricio Robles <p><strong>In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.</strong></p> <p>To capitalize on this, these platforms have been rolling out so-called <a href="https://econsultancy.com/blog/69894-how-philips-is-experimenting-with-shoppable-social-media">“shoppable experiences.”</a> Instagram's <a href="https://www.marketingweek.com/2018/03/20/instagram-launches-shoppable-posts-looks-play-bigger-role-ecommerce/">shoppable posts format</a>, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.</p><p><a href="https://econsultancy.com/blog/70028-why-retailers-should-create-product-landing-pages-for-their-shoppable-social-posts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70027 2018-05-17T15:00:00+01:00 2018-05-17T15:00:00+01:00 How the Supreme Court sports betting ruling will affect the internet economy Patricio Robles <p><strong>It's the digital version of the Shot Heard 'Round the World.</strong></p> <p>On Monday, the US Supreme Court <a href="http://www.espn.com/chalk/story/_/id/23501236/supreme-court-strikes-federal-law-prohibiting-sports-gambling">struck down</a> a federal law that had banned betting on sports events in every state except Nevada. As six of the nine Supreme Court justices saw it, the 1992 Professional and Amateur Sport Protection Act, or PASPA, was unconstitutional.</p><p><a href="https://econsultancy.com/blog/70027-how-the-supreme-court-sports-betting-ruling-will-affect-the-internet-economy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70032 2018-05-17T13:00:00+01:00 2018-05-17T13:00:00+01:00 How well can Apple’s smart speaker hold its own against tech rivals? Rebecca Sentance <p><strong>It’s been three months since Apple started shipping the Apple HomePod, its long-awaited entry into the increasingly competitive smart speaker market.</strong></p> <p>Despite initial optimism around the HomePod’s prospects, reports have indicated that Apple’s smart speaker falls short of its main rivals, the Google Home and Amazon Echo, in terms of features and functionality.</p><p><a href="https://econsultancy.com/blog/70032-how-well-can-apple-s-smart-speaker-hold-its-own-against-tech-rivals/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70026 2018-05-17T09:00:00+01:00 2018-05-17T09:00:00+01:00 Martech for operational excellence: How to build your 'productivity stack' Frazier Miller <p><strong>According to a <a href="https://blogs.gartner.com/jake-sorofman/yes-cmos-will-likely-spend-more-on-technology-than-cios-by-2017/">prediction</a> in 2016 from Gartner, chief marketing officers (CMOs) would spend more on technology by 2017 than chief information officers (CIOs).</strong></p> <p>While that prediction may have seemed far-fetched at the time, today, in more than <a href="https://www.gartner.com/smarterwithgartner/2016-2017-gartner-cmo-spend-survey-reveals-the-cmos-growing-mandate/">30% of organisations</a>, at least some aspects of sales, IT and customer experience now report to the CMO.</p><p><a href="https://econsultancy.com/blog/70026-martech-for-operational-excellence-how-to-build-your-productivity-stack/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70029 2018-05-16T13:00:00+01:00 2018-05-16T13:00:00+01:00 Amazon is reportedly launching a retargeting ad product Patricio Robles <p><strong>Without much fanfare, Amazon has managed to build a billion-dollar advertising business.</strong></p> <p>That's not so surprising when one considers that, depending on who you ask, <a href="https://econsultancy.com/blog/68345-over-half-of-consumers-now-turn-to-amazon-first-for-product-search">roughly 50% of consumers in the US start a product search on the company's site or in its mobile app</a>, and many more consult Amazon before finalizing a purchasing decision.</p><p><a href="https://econsultancy.com/blog/70029-amazon-is-reportedly-launching-a-retargeting-ad-product/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70023 2018-05-16T11:00:00+01:00 2018-05-16T11:00:00+01:00 How do tourism boards entice different travellers with one marketing campaign? Nikki Gilliland <p><strong>It’s difficult to sum up or sell a destination. </strong></p> <p>More often than not, places mean different things to different people, holding appeal based on personal preferences or interests.</p><p><a href="https://econsultancy.com/blog/70023-how-do-tourism-boards-entice-different-travellers-with-one-marketing-campaign/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70025 2018-05-16T09:00:00+01:00 2018-05-16T09:00:00+01:00 A day in the life of... optimisation director at a programmatic agency Ben Davis <p><strong>Rachael Morris works at Infectious Media, a programmatic agency, and heads up insight and optimisation.</strong></p> <p>Let's learn more about analytics and advertising, and hear what a day in Rachael's life brings.</p><p><a href="https://econsultancy.com/blog/70025-a-day-in-the-life-of-optimisation-director-at-a-programmatic-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70006 2018-05-15T14:00:00+01:00 2018-05-15T14:00:00+01:00 How Amazon retailers can use search & social ads to improve customer engagement Oren Stern <p><strong>Many brands are embracing <a href="https://www.econsultancy.com/blog/69921-how-to-optimise-your-amazon-product-ad-campaigns">ecommerce focused advertising on Amazon</a>. But how can you build this into an omnichannel programme incorporating search and social?</strong></p><p><a href="https://econsultancy.com/blog/70006-how-amazon-retailers-can-use-search-social-ads-to-improve-customer-engagement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70022 2018-05-15T10:31:00+01:00 2018-05-15T10:31:00+01:00 GDPR and email marketing: Everything’s gonna be all right Parry Malm <p><strong>I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. </strong></p><p><a href="https://econsultancy.com/blog/70022-gdpr-and-email-marketing-everything-s-gonna-be-all-right/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70013 2018-05-15T09:00:00+01:00 2018-05-15T09:00:00+01:00 What is invitational marketing? And why do you need it? David Newberry <p><strong>Joe Stanhope of Forrester Research recently wrote an <a href="https://go.forrester.com/blogs/modernize-your-martech-stack-for-moments-2/">article</a> on why the technology which is used to support the marketing function needs to evolve.</strong></p> <p>He makes some strong points. However, he hasn’t gone far enough. It is not just the technology that needs to change but it is the fundamentals of how marketing is conducted today that really needs to be transformed at its core.</p><p><a href="https://econsultancy.com/blog/70013-what-is-invitational-marketing-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70020 2018-05-14T14:00:00+01:00 2018-05-14T14:00:00+01:00 GDPR: What future for first, second and third-party data Patricio Robles <p><strong>The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it's not too early to start thinking about the future of data in a post-GDPR world.</strong></p> <p>Here are how first, second and third-party data will likely be affected by the game-changing regulation.</p><p><a href="https://econsultancy.com/blog/70020-gdpr-what-future-for-first-second-and-third-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70021 2018-05-14T12:52:00+01:00 2018-05-14T12:52:00+01:00 Klout: Where did it go wrong? Sean Cole <p><strong>As you are probably aware, website and mobile app Klout, which allows users to measure their influence using social media analytics and rewards them for high scores, expertise and influence in particular topics, will be shuttering its service towards the end of this month.</strong> </p><p><a href="https://econsultancy.com/blog/70021-klout-where-did-it-go-wrong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69798 2018-05-14T11:00:00+01:00 2018-05-14T11:00:00+01:00 A day in the life of... three friends who founded an agency Ben Davis <p><strong>This week's 'Day in the Life' is a fascinating story of three friends and engineers who founded an apparel brand, got good at marketing and so decided to found a marketing agency, too.</strong></p> <p>We caught up with FlowState Marketing co-founder Shamus McNutt to find out more.</p><p><a href="https://econsultancy.com/blog/69798-a-day-in-the-life-of-three-friends-who-founded-an-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70015 2018-05-14T09:00:00+01:00 2018-05-14T09:00:00+01:00 Anorak will use Open Banking to sell life insurance Patricio Robles <p><strong>For years, upstart fintechs have aimed to create innovative experiences that deliver value to consumers, often at the expense of entrenched financial institutions. </strong></p> <p>One of the ways they have accomplished this is by using a variety of techniques to retrieve their users' data from the financial institutions they bank with.</p><p><a href="https://econsultancy.com/blog/70015-anorak-will-use-open-banking-to-sell-life-insurance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70012 2018-05-11T15:15:00+01:00 2018-05-11T15:15:00+01:00 China is a "massively untapped market" for US media sellers Patricio Robles <p><strong>Western companies looking to expand their brands into China often face significant challenges in doing so successfully.</strong></p> <p>Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place. </p><p><a href="https://econsultancy.com/blog/70012-china-is-a-massively-untapped-market-for-us-media-sellers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70016 2018-05-11T14:43:33+01:00 2018-05-11T14:43:33+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Get ready for a stellar roundup of digital marketing stats, including news about brand visibility, backlinks, sponsored content, and much more.</strong></p> <p>If that’s not enough, try delving into the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>, as it’s packed full of further facts and figures.</p><p><a href="https://econsultancy.com/blog/70016-the-best-digital-marketing-stats-we-ve-seen-this-week-21/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69998 2018-05-11T13:26:00+01:00 2018-05-11T13:26:00+01:00 The six types of marketing org structure Ben Davis <p><strong>How should a modern marketing department be structured?</strong></p> <p>This is a bit of a rhetorical question, partly because there is no one-size-fits-all answer (hang in there, there will be some actual, proper content in this article) and partly because Econsultancy has already made a decent fist of answering this question (but you'll have to subscribe to download our truly excellent and detailed new report, <a href="https://econsultancy.com/reports/a-guide-to-the-modern-marketing-model-m3-and-organisational-structures/">A Guide to the Modern Marketing Model and Organisational Structures</a>).</p><p><a href="https://econsultancy.com/blog/69998-the-six-types-of-marketing-org-structure/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70010 2018-05-11T08:54:00+01:00 2018-05-11T08:54:00+01:00 Three ways energy & utility companies are innovating in marketing Nikki Gilliland <p><strong>The energy and utilities sector is shifting away from its old ‘call centre’ culture. </strong></p> <p>This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations.</p><p><a href="https://econsultancy.com/blog/70010-three-ways-energy-utility-companies-are-innovating-in-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70007 2018-05-10T13:46:25+01:00 2018-05-10T13:46:25+01:00 How banks are using big data & segmentation to lure depositors Patricio Robles <p><strong>Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors.</strong></p> <p>Sort of.</p><p><a href="https://econsultancy.com/blog/70007-how-banks-are-using-big-data-segmentation-to-lure-depositors/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70005 2018-05-10T12:30:00+01:00 2018-05-10T12:30:00+01:00 Nine less-obvious brands offering great customer experiences Nikki Gilliland <p><strong>What makes a great customer experience? </strong></p> <p>In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy <a href="https://econsultancy.com/blog/69974-six-mistakes-social-customer-service-teams-should-avoid/" target="_blank">social replies</a>, for example. Or perhaps superb digital content. </p><p><a href="https://econsultancy.com/blog/70005-nine-less-obvious-brands-offering-great-customer-experiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70004 2018-05-10T10:05:00+01:00 2018-05-10T10:05:00+01:00 Why career progression is broken in digital marketing agencies Clark Boyd <p><strong>One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.</strong></p> <p>Everything accelerates; especially thought. In the process, nuance and depth collapse.</p><p><a href="https://econsultancy.com/blog/70004-why-career-progression-is-broken-in-digital-marketing-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70003 2018-05-09T14:45:05+01:00 2018-05-09T14:45:05+01:00 Four Amazon weaknesses retailers can exploit Patricio Robles <p><strong>Amazon's power continues to grow by leaps and bounds, and even brands that had shunned the online retail giant, <a href="https://econsultancy.com/blog/69230-after-years-of-resistance-nike-gives-in-to-amazon">like Nike</a>, are deciding that they can't afford not to sell through Amazon channels.</strong></p> <p>For retailers not named Amazon, the company's unrelenting march towards retail dominance is no doubt discouraging. But every Goliath has its David and Amazon is not impervious to competition. </p><p><a href="https://econsultancy.com/blog/70003-four-amazon-weaknesses-retailers-can-exploit/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69997 2018-05-09T12:41:00+01:00 2018-05-09T12:41:00+01:00 How personalisation can improve mobile site speed (and conversion) Matt Bush <p><strong>“It’s like being back on dial-up…” That’s the standard complaint when a web page takes too long to load. Those early days of the web when we’d sit and stare at the modem are gone.</strong></p> <p>The chirrups and beeps have been replaced by superfast broadband, 4G - imminently 5G - and this speed of delivery means every second counts.</p><p><a href="https://econsultancy.com/blog/69997-how-personalisation-can-improve-mobile-site-speed-and-conversion/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70002 2018-05-09T11:05:58+01:00 2018-05-09T11:05:58+01:00 Six of the best footballers on social media Sean Cole <p><strong>Football (or soccer for those reading in the US) is by far the most popular and widely watched sport in the world and the sport's top-tier talent are now expected to present themselves as brands and brand ambassadors outside of the white lines on the pitch.</strong></p><p><a href="https://econsultancy.com/blog/70002-six-of-the-best-footballers-on-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70001 2018-05-08T15:50:00+01:00 2018-05-08T15:50:00+01:00 The best APAC digital marketing stats from April 2018 Ben Davis <p><strong>A little late perhaps, but some excellent stats make the April 2018 roundup.</strong></p> <p>From the detailed (free shipping's impact on shopper choice) to the bigger picture (how gender equality can increase GDP in the region). And don't forget, there's more in our <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/70001-the-best-apac-digital-marketing-stats-from-april-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69999 2018-05-08T13:20:03+01:00 2018-05-08T13:20:03+01:00 Many B2B marketers are still relying on intuition more than data: survey Patricio Robles <p><strong>The world is awash in more data than ever and one of the reasons there's so much of it is that companies have embraced the notion that data can increase the efficacy of their marketing efforts and drive sales.</strong></p> <p>But a new study published by Dun &amp; Bradstreet and Forrester Research indicates that in the B2B realm, many marketers are relying more heavily on their intuition than they are on data when making decisions.</p><p><a href="https://econsultancy.com/blog/69999-many-b2b-marketers-are-still-relying-on-intuition-more-than-data-survey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70000 2018-05-08T12:00:00+01:00 2018-05-08T12:00:00+01:00 Walmart's website redesign: Five first impressions Patricio Robles <p><strong>Despite Amazon's amazing growth and online dominance, it's still smaller than one of its chief rivals, Walmart. At its current rate of growth, that could change but Walmart isn't going to be surpassed by Amazon without a fight.</strong></p><p><a href="https://econsultancy.com/blog/70000-walmart-s-website-redesign-five-first-impressions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69849 2018-05-08T08:56:25+01:00 2018-05-08T08:56:25+01:00 A day in the life of... a head of content at a search marketing agency Ben Davis <p><strong>Are you a student thinking of using your language or design skills for a career creating content? Maybe you're an account manager who wants to make the leap over to the creative side of the business.</strong></p> <p>If so, today's 'day in the life' may be of interest, as we talk to Libby Richfield, Head Of Content at <a href="https://www.redhotpenny.com/">Red Hot Penny</a>.</p><p><a href="https://econsultancy.com/blog/69849-a-day-in-the-life-of-a-head-of-content-at-a-search-marketing-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69993 2018-05-04T14:14:38+01:00 2018-05-04T14:14:38+01:00 Will American Apparel rediscover success with relaunch? Nikki Gilliland <p><strong>Back in 2016, US retailer American Apparel filed for its second bankruptcy deal in two years. It marked the end of a tumultuous run for the brand – one marred by controversy over sexually-charged campaigns and rumoured corruption.</strong></p> <p>Fast forward 18 months, and the retailer is back with a new owner and a brand-new identity. Well, sort of… </p><p><a href="https://econsultancy.com/blog/69993-will-american-apparel-rediscover-success-with-relaunch/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69996 2018-05-04T13:14:00+01:00 2018-05-04T13:14:00+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Get ready for a splendid round-up of stats.</strong></p> <p>This week’s includes news about data privacy, product pages, voice assistants and much more. And don’t forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for more.</p><p><a href="https://econsultancy.com/blog/69996-the-best-digital-marketing-stats-we-ve-seen-this-week-20/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69969 2018-05-04T11:57:12+01:00 2018-05-04T11:57:12+01:00 Will 'buy now, pay later' change the in-store customer experience? Luke Griffiths <p><strong>With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”.</strong></p> <p>For retailers, that means they should be offering customers a seamless journey both online and offline.  </p><p><a href="https://econsultancy.com/blog/69969-will-buy-now-pay-later-change-the-in-store-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69994 2018-05-04T09:41:00+01:00 2018-05-04T09:41:00+01:00 Google Analytics: How to filter out spam traffic to get accurate data Tim Morris <p><strong>When it comes to analysing your site’s traffic it’s often an assumption that the number of sessions you see in your Google Analytics account accurately represents the number of real people visiting your site, but this isn’t always the case.</strong></p> <p>Sometimes traffic isn’t a real person, sometimes it’s a bot, or spider, and sometimes it’s a spammer.</p><p><a href="https://econsultancy.com/blog/69994-google-analytics-how-to-filter-out-spam-traffic-to-get-accurate-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69992 2018-05-03T14:00:00+01:00 2018-05-03T14:00:00+01:00 The GDPR claims its first victims Patricio Robles <p><strong>The <a href="https://econsultancy.com/training/courses/general-data-protection-regulation-gdpr-online">GDPR</a> goes into effect later this month and GDPR compliance efforts are well underway. For example, users of online services around the world <a href="https://econsultancy.com/blog/69966-gdpr-15-good-bad-examples-of-repermissioning-emails-campaigns/">are receiving notifications</a> of updated terms of service and privacy policies.</strong></p> <p>Some of the updates contained in these agreements are significant. Facebook-owned WhatsApp, for instance, has increased its minimum age to 16. Snapchat isn't abandoning users under 16, but it is changing how some of its features work for its under-16 userbase.</p><p><a href="https://econsultancy.com/blog/69992-the-gdpr-claims-its-first-victims/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69986 2018-05-03T12:00:00+01:00 2018-05-03T12:00:00+01:00 How to build relationships with ISPs to improve email delivery Henry Hyder-Smith <p><strong>Having a healthy working relationship with internet service providers (ISPs) – via your email service provider (ESP) – can pay dividends (especially if you’re a big sender).</strong></p> <p>But this isn't the type of business relationship you may be used to, and needs care, attention and applied knowledge. Escalating a problem to an ISP, such as an unfairly blocked campaign, is a careful process.</p><p><a href="https://econsultancy.com/blog/69986-how-to-build-relationships-with-isps-to-improve-email-delivery/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69991 2018-05-03T09:30:00+01:00 2018-05-03T09:30:00+01:00 Will Facebook feel the love again with new dating service? Nikki Gilliland <p><strong>Speaking at Facebook’s annual F8 conference this week, Mark Zuckerberg announced that the company is building a ‘clear history’ tool to give users greater control over how their data is used.</strong></p> <p>In light of the Cambridge Analytica scandal, this is perhaps unsurprising, and a blatant effort to restore confidence and trust in users.</p><p><a href="https://econsultancy.com/blog/69991-will-facebook-feel-the-love-again-with-new-dating-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69981 2018-05-02T14:30:00+01:00 2018-05-02T14:30:00+01:00 Placement & brand safety are important, but are we forgetting ad quality? Sacha Berlik <p><strong>Ad placement is a big concern for marketers.</strong></p> <p>Understandably so – over the past year, brand safety incidents have disrupted many a well-planned ad campaign.</p><p><a href="https://econsultancy.com/blog/69981-placement-brand-safety-are-important-but-are-we-forgetting-ad-quality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69977 2018-05-02T12:30:00+01:00 2018-05-02T12:30:00+01:00 The virtues of re-engaging dormant customers Patricio Robles <p><strong>Companies spend a huge amount of time and money on customer acquisition. </strong></p> <p>And why shouldn't they? After all, growing a business significantly is usually best accomplished by growing the number of people who pay for its products and services.</p><p><a href="https://econsultancy.com/blog/69977-the-virtues-of-re-engaging-dormant-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>