tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2017-11-23T14:26:20+00:00 tag:econsultancy.com,2008:BlogPost/69598 2017-11-23T14:26:20+00:00 2017-11-23T14:26:20+00:00 Four steps to successful digital transformation Jeff Rajeck <p><strong>Digital Transformation is the journey from where a company is, to where it aspires to be digitally, according to Econsultancy's founder Ashley Friedlein.</strong></p><p><a href="https://econsultancy.com/blog/69598-four-steps-to-successful-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69597 2017-11-23T11:36:08+00:00 2017-11-23T11:36:08+00:00 10 deliciously creative Domino's Pizza marketing campaigns Nikki Gilliland <p><strong>In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. </strong></p> <p>Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.</p><p><a href="https://econsultancy.com/blog/69597-10-deliciously-creative-domino-s-pizza-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69596 2017-11-23T10:14:54+00:00 2017-11-23T10:14:54+00:00 Digital publishers fall back to earth Patricio Robles <p><strong>The digital publishing industry was hit with a surprise late last week as reports <a href="http://variety.com/2017/digital/news/mashable-ziff-davis-pete-cashmore-1202616857/">broke</a> indicating that digital media darling Mashable was sold to Ziff Davis for just $50m.</strong></p> <p>That's a small fraction of the $250m investors had valued the company at in its most recent funding round last year.</p><p><a href="https://econsultancy.com/blog/69596-digital-publishers-fall-back-to-earth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69595 2017-11-22T14:25:00+00:00 2017-11-22T14:25:00+00:00 Emojis in email subject lines: smiley face, or smiley poop? Parry Malm <p><strong>Emojis are in lots of subject lines these days. But do they work?</strong></p> <p>We get asked this question all the time. Here’s what we learned about emojis by looking at &gt;1.5m subject lines.</p><p><a href="https://econsultancy.com/blog/69595-emojis-in-email-subject-lines-smiley-face-or-smiley-poop/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69594 2017-11-22T12:00:00+00:00 2017-11-22T12:00:00+00:00 Hotels are boosting loyalty with dining experiences (featuring four examples) Nikki Gilliland <p><strong>Dining is part and parcel of the travel experience, with many people now drawn towards destinations based on their food culture and cuisine. </strong></p> <p>Thanks to the rise of food tourism, an increasing number of hotels are launching dining experiences of their own. Whether it’s an in-house event or a partnership with third-party food brands – the aim is to increase loyalty and create a seamless experience for customers.</p><p><a href="https://econsultancy.com/blog/69594-hotels-are-boosting-loyalty-with-dining-experiences-featuring-four-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69593 2017-11-22T10:00:00+00:00 2017-11-22T10:00:00+00:00 Physical book sales rise as consumers embrace the #shelfie Nikki Gilliland <p><strong>C.S Lewis once said that “you can never get a cup of tea large enough or a book long enough to suit me.”</strong></p> <p>Well, if sales of both tea <em>and</em> books are anything to go by - the British public wholeheartedly agrees. </p><p><a href="https://econsultancy.com/blog/69593-physical-book-sales-rise-as-consumers-embrace-the-shelfie/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69520 2017-11-21T12:00:00+00:00 2017-11-21T12:00:00+00:00 Innovation: 10 quotes to inspire marketers Ben Davis <p><strong>Here's your first one...</strong></p><p><a href="https://econsultancy.com/blog/69520-innovation-10-quotes-to-inspire-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69592 2017-11-21T10:00:00+00:00 2017-11-21T10:00:00+00:00 Examining Lego's social success (and how it boosts ROI) Lynette Saunders <p><strong>Lego is certainly a great success story.</strong></p> <p>Especially when you consider that several years ago some believed the brand's fortunes were destined to decline as they surely couldn't hope to compete with video games and other forms of digital entertainment for the attention of a generation that had grown up on technology.</p><p><a href="https://econsultancy.com/blog/69592-examining-lego-s-social-success-and-how-it-boosts-roi/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69582 2017-11-20T14:00:00+00:00 2017-11-20T14:00:00+00:00 How Hilton is iterating its excellent app to improve customer experience Lynette Saunders <p><strong>How does a 98 year old company like the Hilton stay relevant in today’s ‘always on’ world. Geraldine Calpin, CMO at Hilton Worldwide enlightened us at Web Summit 2017.</strong></p><p><a href="https://econsultancy.com/blog/69582-how-hilton-is-iterating-its-excellent-app-to-improve-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69588 2017-11-20T11:00:00+00:00 2017-11-20T11:00:00+00:00 10 signs that programmatic advertising is reaching maturity Ben Davis <p><strong>If you read the press you'd be forgiven for thinking programmatic advertising is in decline.</strong></p> <p>But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.</p><p><a href="https://econsultancy.com/blog/69588-10-signs-that-programmatic-advertising-is-reaching-maturity/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69448 2017-11-20T09:45:00+00:00 2017-11-20T09:45:00+00:00 A day in the life of... a social media strategist Ben Davis <p><strong>Do you spend all day on social media? Would you like to get paid for it?</strong></p> <p>Well, maybe you should consider being a social media strategist, like Rod Alvarenga of BzzAgent (a dunnhumby company).</p><p><a href="https://econsultancy.com/blog/69448-a-day-in-the-life-of-a-social-media-strategist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69591 2017-11-17T15:00:00+00:00 2017-11-17T15:00:00+00:00 10 thought-provoking digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Welcome to your regular dose of digital marketing statistics.</strong></p> <p>It's a good'un this week. The roundup includes news about brand safety, B2B growth, and Black Friday emails. If that’s not enough, you’ll find lots more to enjoy in the Internet Statistics Compendium, which subscribers can <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">download right here</a>.</p><p><a href="https://econsultancy.com/blog/69591-10-thought-provoking-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69589 2017-11-17T12:28:41+00:00 2017-11-17T12:28:41+00:00 Are retail brands ditching mobile apps? A look at some stats & case studies Nikki Gilliland <p><strong>We are now spending more time than ever on our mobile phones. </strong><strong>Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year.</strong></p> <p>Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just <a href="http://flurrymobile.tumblr.com/post/157921590345/us-consumers-time-spent-on-mobile-crosses-5" target="_blank">5% of users’</a> daily time.</p><p><a href="https://econsultancy.com/blog/69589-are-retail-brands-ditching-mobile-apps-a-look-at-some-stats-case-studies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69584 2017-11-17T09:03:23+00:00 2017-11-17T09:03:23+00:00 What we've been reading this week at Econsultancy Ben Davis <p><strong>Some great reads this week, from a crisis of leadership in agency land, to a hatchet job on Zuckerberg, by way of a potential boom in WeChat AR usage.</strong></p> <p>Get stuck in...</p><p><a href="https://econsultancy.com/blog/69584-what-we-ve-been-reading-this-week-at-econsultancy-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69585 2017-11-16T14:16:50+00:00 2017-11-16T14:16:50+00:00 Advent calendars: Why beauty brands are so keen Nikki Gilliland <p><strong>Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese.</strong></p> <p>Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for modern-day beauty consumers.</p><p><a href="https://econsultancy.com/blog/69585-advent-calendars-why-beauty-brands-are-so-keen/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69587 2017-11-16T12:31:00+00:00 2017-11-16T12:31:00+00:00 Adidas launches first shopping app: Is it any good? Nikki Gilliland <p><strong>Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. </strong></p> <p>Now, the sports brand has released Shop &amp; Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser. </p><p><a href="https://econsultancy.com/blog/69587-adidas-launches-first-shopping-app-is-it-any-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69581 2017-11-16T10:00:00+00:00 2017-11-16T10:00:00+00:00 Four reasons you may need to rebrand your business Nikki Gilliland <p><strong>Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes.</strong></p> <p>It’s not always easy, of course. What if a rebrand alienates an existing customer-base, or backfires as a result of inconsistent or flimsy strategy? These are big questions to consider. </p><p><a href="https://econsultancy.com/blog/69581-four-reasons-you-may-need-to-rebrand-your-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69586 2017-11-15T14:30:00+00:00 2017-11-15T14:30:00+00:00 After Keurig faces social media backlash, brands need to get smart about advertising and politics Patricio Robles <p><strong><a href="https://econsultancy.com/blog/68780-the-growing-politicization-of-brands-in-a-polarized-world">Advertising and politics don't mix</a> and the despite the ample evidence to this effect, brands continue to demonstrate an inability to keep themselves out of trouble.</strong></p> <p>The latest example of this: Keurig, the manufacturer of a home brewing system.</p><p><a href="https://econsultancy.com/blog/69586-after-keurig-faces-social-media-backlash-brands-need-to-get-smart-about-advertising-and-politics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69577 2017-11-15T12:00:00+00:00 2017-11-15T12:00:00+00:00 Restaurants are going cashless, here's three reasons why Nikki Gilliland <p><strong>It used to be the case that some restaurants or cafes would only accept cash.</strong></p> <p>Today, the reverse seems to be happening. Driven by the rise in electronic payments, many are now choosing to go cashless – taking away traditional registers altogether. </p><p><a href="https://econsultancy.com/blog/69577-restaurants-are-going-cashless-here-s-three-reasons-why/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69576 2017-11-15T09:57:40+00:00 2017-11-15T09:57:40+00:00 River Island's head of customer experience on the brand's CX strategy David Moth <p><strong>Customer experience is probably the hottest trend in digital right now.</strong></p> <p>One need only observe the martech vendors falling over themselves in the rush to reposition as customer experience platforms to know that marketers are sold on the idea of CX optimisation.</p><p><a href="https://econsultancy.com/blog/69576-river-island-s-head-of-customer-experience-on-the-brand-s-cx-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69583 2017-11-14T12:30:00+00:00 2017-11-14T12:30:00+00:00 What SME marketers need to know about Twitter Promote Mode Patricio Robles <p><strong>Twitter has unveiled a new ad offering dubbed Promote Mode that aims to help SME marketers advertise on Twitter.</strong></p> <p>Here's what SME marketers need to know about Promote Mode, which is currently in public beta.</p><p><a href="https://econsultancy.com/blog/69583-what-sme-marketers-need-to-know-about-twitter-promote-mode/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69552 2017-11-14T10:34:00+00:00 2017-11-14T10:34:00+00:00 93 ecommerce UX features that create user flow Ben Davis <p><strong>Who said the listicle was dead?</strong></p> <p>To celebrate the recent release of our <a href="https://econsultancy.com/reports/ecommerce">Ecommerce Best Practice Guide</a>, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.</p><p><a href="https://econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69569 2017-11-13T15:00:00+00:00 2017-11-13T15:00:00+00:00 Messaging platforms could even boost NPS – businesses should get on-board now Blake Cahill <p><strong>In 2015 Mark Zuckerberg moved the Facebook Messenger app out of the original Facebook app, taking the bet that billions would use Messenger for much more than just chatting with friends and sharing GIFs.</strong></p> <p>He believed that they would come to use the app as a means of interacting with businesses to raise questions about products they’d purchased or intended to purchase, for instance.</p><p><a href="https://econsultancy.com/blog/69569-messaging-platforms-could-even-boost-nps-businesses-should-get-on-board-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69559 2017-11-13T13:00:00+00:00 2017-11-13T13:00:00+00:00 Ask the experts: How to integrate your programmatic and TV ad strategy? Ben Davis <p><strong>Welcome to the third part of our programmatic 'ask the experts' series.</strong></p> <p>Previously we've looked at <a href="https://econsultancy.com/blog/69522-ask-the-experts-how-to-track-the-offline-impact-of-programmatic-spend/">tracking the offline impact of programmatic spend</a> and <a href="https://econsultancy.com/blog/69558-ask-the-experts-what-s-the-best-way-to-target-programmatic-ads/">what data is needed for proper targeting</a>. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.</p><p><a href="https://econsultancy.com/blog/69559-ask-the-experts-how-to-integrate-your-programmatic-and-tv-ad-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69570 2017-11-13T10:59:43+00:00 2017-11-13T10:59:43+00:00 How higher education providers are marketing to new students Nikki Gilliland <p><strong>Brochures and pamphlets were once the main source of information for potential new students. </strong></p> <p>Now with many higher education providers taking steps towards digital transformation, and students naturally looking online to research educational courses - other forms of marketing are taking precedence.</p><p><a href="https://econsultancy.com/blog/69570-how-higher-education-providers-are-marketing-to-new-students/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69523 2017-11-13T09:55:00+00:00 2017-11-13T09:55:00+00:00 A day in the life of... a content strategist Ben Davis <p><strong>Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company.</strong></p> <p>But what does <a href="https://www.linkedin.com/in/jamiebunchuk/">Jamie</a> actually do? He's here to tell you...</p><p><a href="https://econsultancy.com/blog/69523-a-day-in-the-life-of-a-content-strategist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69578 2017-11-10T15:30:00+00:00 2017-11-10T15:30:00+00:00 What Western brands need to know before joining China's massive ecommerce economy Jeff Rajeck <p><strong>Singles' Day (11/11) is upon us once again.</strong></p> <p>For those not yet aware of it, Singles' Day is China's annual ecommerce day which yielded $17.8 billion in gross sales in 2016. (As a reference, Cyber Monday in the US only grossed a measly $3.45 billion that year).</p><p><a href="https://econsultancy.com/blog/69578-what-western-brands-need-to-know-before-joining-china-s-massive-ecommerce-economy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69580 2017-11-10T14:30:52+00:00 2017-11-10T14:30:52+00:00 10 fascinating digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s been a whirlwind week as always.</strong></p> <p>Let’s journey back and look at some of the digital marketing stats you might have missed.</p><p><a href="https://econsultancy.com/blog/69580-10-fascinating-digital-marketing-stats-we-ve-seen-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69579 2017-11-10T12:26:00+00:00 2017-11-10T12:26:00+00:00 What we've been reading this week at Econsultancy Ben Davis <p><strong>Here's what the blog team has been reading this week...</strong></p><p><a href="https://econsultancy.com/blog/69579-what-we-ve-been-reading-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69556 2017-11-10T10:01:15+00:00 2017-11-10T10:01:15+00:00 More brands want to bring programmatic in-house, but can they? Patricio Robles <p><strong>For years, brands have grappled with questions about <a href="https://econsultancy.com/blog/69148-in-house-agency-versus-on-site-agency-weighing-the-pros-and-cons">which agency model is the best fit for their business</a>. </strong></p> <p>When it comes to programmatic, however, a new survey recently released by Advertiser Perceptions indicates that a growing number of brands are hoping to bring their efforts in-house.</p><p><a href="https://econsultancy.com/blog/69556-more-brands-want-to-bring-programmatic-in-house-but-can-they/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69573 2017-11-09T14:45:00+00:00 2017-11-09T14:45:00+00:00 How brand marketers can improve their agency relationships Jeff Rajeck <p><strong>One of the key roles of brand marketers these days is to select and work with agency partners.</strong></p> <p>Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.</p><p><a href="https://econsultancy.com/blog/69573-how-brand-marketers-can-improve-their-agency-relationships/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69574 2017-11-09T12:00:00+00:00 2017-11-09T12:00:00+00:00 Personalised ad campaigns: Examples from Argos, 20th Century Fox & Microsoft Nikki Gilliland <p><strong>We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online.</strong></p> <p>But what about an advert featuring your face or someone you know?</p><p><a href="https://econsultancy.com/blog/69574-personalised-ad-campaigns-examples-from-argos-20th-century-fox-microsoft/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69575 2017-11-09T10:16:17+00:00 2017-11-09T10:16:17+00:00 How marketers can benefit from Twitter’s new 280 character format Tom Dibble <p><strong>Yes, you’re seeing double. Twitter now affords users 280 characters for their tweets, twice the previous 140-character count maximum.</strong></p><p><a href="https://econsultancy.com/blog/69575-how-marketers-can-benefit-from-twitter-s-new-280-character-format/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69571 2017-11-08T15:24:28+00:00 2017-11-08T15:24:28+00:00 Amazon starts discounting products sold by third-party sellers Patricio Robles <p><strong>Amazon's willingness to sacrifice short-term profit for long-term market share is well established. </strong></p> <p>It's the way that Amazon CEO Jeff Bezos went from posting <a href="https://groups.google.com/forum/#!msg/mi.jobs/poXLCW8udK4/_GHzqB9sG9gJ">an ad looking for developers in 1994</a> to becoming the world's richest man a little over two decades later.</p><p><a href="https://econsultancy.com/blog/69571-amazon-starts-discounting-products-sold-by-third-party-sellers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69568 2017-11-08T13:27:57+00:00 2017-11-08T13:27:57+00:00 The five things marketers must do to prove digital marketing ROI Jeff Rajeck <p><strong>The transition from traditional to digital marketing has proved to be a mixed blessing for marketers.</strong></p> <p>From one angle, digital has been great for marketers. The digital metrics we get from digital platforms help us optimize our campaigns and improve outcomes to a great extent.</p><p><a href="https://econsultancy.com/blog/69568-the-five-things-marketers-must-do-to-prove-digital-marketing-roi/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69572 2017-11-08T11:35:00+00:00 2017-11-08T11:35:00+00:00 Site review: How Mamas & Papas combines content and commerce Nikki Gilliland <p><strong>Nursery brand Mamas &amp; Papas prides itself on going the extra mile for parents-to-be, offering up a personal shopping service for customers in-store. </strong></p> <p>Last year, this reportedly led to an 11% increase in like-for-like sales for the brand during the Christmas period – cementing the demand for this kind of personalised shopping experience.</p><p><a href="https://econsultancy.com/blog/69572-site-review-how-mamas-papas-combines-content-and-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69567 2017-11-08T10:06:02+00:00 2017-11-08T10:06:02+00:00 Could Bumble Bizz be a serious challenger to LinkedIn? Nikki Gilliland <p><strong>Bumble, the female-first dating app, has recently launched ‘Bumble Bizz’ – a new feature aiming to help women network and forge professional relationships via the platform.</strong></p> <p>According to Whitney Wolfe Herd, the founder and CEO of Bumble, this is the next logical step for a company that has already revolutionised the dating industry. </p><p><a href="https://econsultancy.com/blog/69567-could-bumble-bizz-be-a-serious-challenger-to-linkedin/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69529 2017-11-07T15:24:00+00:00 2017-11-07T15:24:00+00:00 Could cryptojacking go legit and disrupt digital advertising? Patricio Robles <p><strong>The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency's value jump by over 500%.</strong></p> <p>Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it's no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.</p><p><a href="https://econsultancy.com/blog/69529-could-cryptojacking-go-legit-and-disrupt-digital-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69543 2017-11-07T12:30:00+00:00 2017-11-07T12:30:00+00:00 Automated content is a thing – but should it be? Magnus Linklater <p><strong>‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by machines.</strong></p><p><a href="https://econsultancy.com/blog/69543-automated-content-is-a-thing-but-should-it-be/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69558 2017-11-07T09:30:00+00:00 2017-11-07T09:30:00+00:00 Ask the experts: What's the best way to target programmatic ads? Ben Davis <p><strong>The experts are back with more advice on programmatic advertising.</strong></p> <p>In this article they answer two questions – Which data are most valuable for targeting? And what are the most important innovations in direct response?</p><p><a href="https://econsultancy.com/blog/69558-ask-the-experts-what-s-the-best-way-to-target-programmatic-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69555 2017-11-06T15:28:00+00:00 2017-11-06T15:28:00+00:00 Six excellent hotel websites (and how they encourage direct booking) Nikki Gilliland <p><strong>Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. </strong></p> <p>However, new research from Kalibri Labs suggests that consumer favour could in fact be be shifting, reverting back to brand hotel sites rather than OTAs.</p><p><a href="https://econsultancy.com/blog/69555-six-excellent-hotel-websites-and-how-they-encourage-direct-booking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69565 2017-11-06T13:30:00+00:00 2017-11-06T13:30:00+00:00 From zero to CMO: Five essential steps Jeff Rajeck <p><strong>Almost everyone is planning their next career move and they often think about what they need to do to make it happen.</strong></p> <p>Some, however, have a longer time horizon and bold ambitions. They may be writing email copy now, but they have visions of becoming the chief marketing officer (CMO) one day.</p><p><a href="https://econsultancy.com/blog/69565-from-zero-to-cmo-five-essential-steps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69526 2017-11-06T11:29:00+00:00 2017-11-06T11:29:00+00:00 A day in the life of... a freelance digital marketer Ben Davis <p><strong>This week we talk to Fi Shailes, a digital marketing freelancer.</strong></p> <p>Before we do, here's your usual reminder to check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> if you're looking for a change of scenery.</p><p><a href="https://econsultancy.com/blog/69526-a-day-in-the-life-of-a-freelance-digital-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69546 2017-11-06T09:30:00+00:00 2017-11-06T09:30:00+00:00 The role of copywriters in a GDPR-ready world Daniel Saunders <p><strong><a href="https://econsultancy.com/hello/gdpr-for-marketers/">The GDPR</a> will apply to any company that holds data on EU citizens, so affects global as well as European-based companies.</strong> </p> <p>Those companies that don’t comply with the regulation could face massive fines. And it’s likely that could be more than a few – some estimate that <a href="http://www.campaignlive.co.uk/article/gdpr-will-render-75-uk-marketing-data-obsolete/1441738" target="_blank">75% of current marketing data won’t comply with GDPR</a>.</p><p><a href="https://econsultancy.com/blog/69546-the-role-of-copywriters-in-a-gdpr-ready-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69563 2017-11-06T01:00:00+00:00 2017-11-06T01:00:00+00:00 The best APAC digital marketing stats from October 2017 Ben Davis <p><strong>It's a China-heavy roundup in this month's APAC stats.</strong></p> <p>We look at a Bain study of FMCG purchasing, some mind-boggling predictions ahead of Singles Day, and consider the nascent impact of voice technology in smartphones.</p><p><a href="https://econsultancy.com/blog/69563-the-best-apac-digital-marketing-stats-from-october-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69564 2017-11-03T16:30:00+00:00 2017-11-03T16:30:00+00:00 10 interesting digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’ve got a shedload of stats for you to enjoy this week. The roundup includes news on consumer trust, predicted retail spend, AI, and some rather positive updates about Amazon.</strong></p> <p>The trusty <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> is also ready and waiting, should you require any more statistical goodness to round off your week.</p><p><a href="https://econsultancy.com/blog/69564-10-interesting-digital-marketing-stats-we-ve-seen-this-week-68/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69561 2017-11-03T14:00:00+00:00 2017-11-03T14:00:00+00:00 Why online shoppers abandon their baskets and how to stop them Nikki Gilliland <p><strong>Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%.</strong></p> <p>How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design.</p><p><a href="https://econsultancy.com/blog/69561-why-online-shoppers-abandon-their-baskets-and-how-to-stop-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69554 2017-11-03T11:05:06+00:00 2017-11-03T11:05:06+00:00 A B2B lead gen case study: Which channels achieve the most qualified leads? Jack Ford <p><strong>Just to be up front; this is <em>not</em> a best practice blog post. I simply wanted to share my story of a recent lead generation campaign, with the hope it might be useful for marketers running similar campaigns.</strong></p><p><a href="https://econsultancy.com/blog/69554-a-b2b-lead-gen-case-study-which-channels-achieve-the-most-qualified-leads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69562 2017-11-03T09:33:00+00:00 2017-11-03T09:33:00+00:00 Computer mistakes cat for guacamole (and other joyful digital news from this week) Ben Davis <p><strong>I guarantee you at least one belly laugh in this week's roundup of joyful digital news.</strong></p> <p>From crazy new ads to AI-generated halloween costumes by way of hacked sex toys, there's plenty for everyone.</p><p><a href="https://econsultancy.com/blog/69562-computer-mistakes-cat-for-guacamole-and-other-joyful-digital-news-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69467 2017-11-02T15:00:00+00:00 2017-11-02T15:00:00+00:00 What marketing leaders can learn about professional development from the military Seán Donnelly <p><strong>While conducting research for <a href="https://www.econsultancy.com/reports/how-marketers-learn" target="_blank">Econsultancy’s How Marketers Learn report</a>, I spent some time wondering about what company or industry represented best practice in terms of providing development opportunities to its staff which in turn would result in a more effective organisation. </strong></p> <p>Fortuitously, at around this time I bumped into a retired member from the British Armed Forces. It turns out that there's quite a lot that professional organisations can learn from the military.</p><p><a href="https://econsultancy.com/blog/69467-what-marketing-leaders-can-learn-about-professional-development-from-the-military/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>