tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2018-01-19T15:25:00+00:00 tag:econsultancy.com,2008:BlogPost/69737 2018-01-19T15:25:00+00:00 2018-01-19T15:25:00+00:00 Ashley Friedlein's marketing and digital trends for 2018 Ashley Friedlein <p><strong>Each year I pick out marketing and digital trends and developments which I believe are interesting and will shape the industry and digital/marketing planning and thinking in the year ahead. </strong></p> <p>Looking at 2018 I have to say that I think pretty much all of what I wrote about in my <a href="https://econsultancy.com/blog/68706-ashley-friedlein-s-marketing-and-digital-trends-for-2017">2017 trends</a> piece still applies. So, either not <em>that</em> much has changed or I was ahead of myself last year.</p><p><a href="https://econsultancy.com/blog/69737-ashley-friedlein-s-marketing-and-digital-trends-for-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69739 2018-01-19T13:20:17+00:00 2018-01-19T13:20:17+00:00 10 of the best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’ve got a real mix of stats for you this week, including reference to everyone’s favourite January topic – the weather. </strong></p> <p>So, settle in why don’t you? There’s also news about voice search, online ads, GDPR, and lots more to enjoy. </p><p><a href="https://econsultancy.com/blog/69739-10-of-the-best-digital-marketing-stats-we-ve-seen-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69738 2018-01-19T10:58:25+00:00 2018-01-19T10:58:25+00:00 What marketers need to know about WhatsApp Business Patricio Robles <p><strong>When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit.</strong></p> <p>And for good reason: at the time of the acquisition, WhatsApp <a href="https://www.bloomberg.com/news/articles/2014-10-28/facebook-s-22-billion-whatsapp-deal-buys-10-million-in-sales">had a meager $10m in revenue</a>.</p><p><a href="https://econsultancy.com/blog/69738-what-marketers-need-to-know-about-whatsapp-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69735 2018-01-18T12:48:00+00:00 2018-01-18T12:48:00+00:00 What Google's memory loss means for content and SEO strategy Patricio Robles <p><strong>Does Google have memory loss?</strong></p> <p>According to Tim Bray, a former Googler and one of the authors of the original XML specification, the answer is yes.</p><p><a href="https://econsultancy.com/blog/69735-what-google-s-memory-loss-means-for-content-and-seo-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69706 2018-01-18T10:18:00+00:00 2018-01-18T10:18:00+00:00 Charity websites must tackle content design & information architecture Ben Davis <p><strong>Charities and third sector organisations face a number of challenges when it comes to web design. One of the most obvious is an abundance of content aimed at numerous different personas.</strong></p> <p>There are beneficiaries, volunteers, fundraisers, donors etc., all of whom need to find certain information on any given charity website.</p><p><a href="https://econsultancy.com/blog/69706-charity-websites-must-tackle-content-design-information-architecture/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69732 2018-01-17T14:39:32+00:00 2018-01-17T14:39:32+00:00 TD Bank's acquisition of an AI firm highlights the growing importance of AI in banking Patricio Robles <p><strong>Last week, TD Bank, the second largest bank in Canada, announced that it is acquiring Layer 6, a prediction and personalization platform.</strong></p> <p>The deal highlights the growing importance of artificial intelligence (AI) to banks that are trying to stay ahead of the curve as they face digital disruption from fintechs.</p><p><a href="https://econsultancy.com/blog/69732-td-bank-s-acquisition-of-an-ai-firm-highlights-the-growing-importance-of-ai-in-banking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69727 2018-01-17T12:26:00+00:00 2018-01-17T12:26:00+00:00 How retailers are using geofencing to improve in-store CX Nikki Gilliland <p><strong>Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it.</strong></p> <p>More recently, with the battle between online and offline shopping intensifying – and bricks-and-mortar stores looking for ways to trump ecommerce alternatives – it’s also being used in attempt to improve the in-store customer experience. </p><p><a href="https://econsultancy.com/blog/69727-how-retailers-are-using-geofencing-to-improve-in-store-cx/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69723 2018-01-17T10:27:57+00:00 2018-01-17T10:27:57+00:00 How Philips has benefitted from authentic influencer marketing Blake Cahill <p><strong>Brands continued to associate with famous or authoritative individuals in 2017, with the Instagram influencer marketing industry alone being worth <a href="http://mediakix.com/2017/03/instagram-influencer-marketing-industry-size-how-big/#gs.q8rkwEU">$1billion</a>.</strong></p> <p>It’s perhaps unsurprising then that this way of advertising is set to retain its popularity amongst brands for years to come; especially considering <a href="http://www.ion.co/essential-stats-for-influencer-marketing-in-2017">71% of consumers</a> are more likely to make a purchase based on a social media reference from an influencer. </p><p><a href="https://econsultancy.com/blog/69723-how-philips-has-benefitted-from-authentic-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69728 2018-01-16T13:30:00+00:00 2018-01-16T13:30:00+00:00 New E.U. regulations could make it easier for fintechs to operate across the bloc Patricio Robles <p><strong>This past Saturday, new <a href="https://econsultancy.com/blog/69680-fintechs-and-banks-to-partner-in-2018-thanks-to-open-banking">Open Banking</a> rules that require big banks to share data with vetted third parties, including fintech upstarts, went into effect in the U.K.</strong></p> <p>Open Banking is more than anything else a reflection of the fact that the world is changing for big banks as regulators look to support fintech innovation.</p><p><a href="https://econsultancy.com/blog/69728-new-e-u-regulations-could-make-it-easier-for-fintechs-to-operate-across-the-bloc/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69724 2018-01-16T10:21:34+00:00 2018-01-16T10:21:34+00:00 How will voice technology change consumer behaviour? Nikki Gilliland <p><strong>Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. </strong></p> <p>Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.</p><p><a href="https://econsultancy.com/blog/69724-how-will-voice-technology-change-consumer-behaviour/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69699 2018-01-16T09:00:00+00:00 2018-01-16T09:00:00+00:00 Can dynamic pricing be a headache for brands? Andrew Watts <p><strong>Calvin Klein recently <a href="https://econsultancy.com/blog/69636-is-the-calvin-klein-amazon-deal-a-step-change-for-multichannel-fashion-retail">partnered with Amazon Fashion</a> to launch holiday pop-ups in LA and New York, featuring exclusive product ranges.</strong></p> <p>The physical stores were supported by a new online shop – amazon.com/mycalvins – where additional products were available. In-store consumers were able to engage with a range of new Amazon technology, including instant access to online product reviews. All very cool, high-tech... a great fit for both brand and retailer.</p><p><a href="https://econsultancy.com/blog/69699-can-dynamic-pricing-be-a-headache-for-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69725 2018-01-15T14:37:00+00:00 2018-01-15T14:37:00+00:00 Facebook's News Feed update is more significant than you know Depesh Mandalia <p><strong>Here's the lowdown on <a href="https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/" target="_blank">Facebook's big news recently</a> and why it <em>does</em> matter to you as a user and as a marketer.</strong></p> <p>It isn't as bad as some seem to be calling it out to be.</p><p><a href="https://econsultancy.com/blog/69725-facebook-s-news-feed-update-is-more-significant-than-you-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69718 2018-01-15T13:00:00+00:00 2018-01-15T13:00:00+00:00 What’s next for WeChat in 2018? Nikki Gilliland <p><strong>WeChat is commonly referred to as China’s ‘app for everything’. </strong></p> <p>Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. </p><p><a href="https://econsultancy.com/blog/69718-what-s-next-for-wechat-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69710 2018-01-15T10:45:00+00:00 2018-01-15T10:45:00+00:00 Why apps are a key part of mobile strategy for charities Nikki Gilliland <p><strong>The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation.</strong></p> <p>Mobile is one area that has stayed particularly stagnant in recent years. According to Episerver, <a href="https://econsultancy.com/admin/blog_posts/69710-why-charities-should-consider-apps-a-key-part-of-mobile-strategy/edit/%E2%80%A2%09https:/www.episerver.com/about/news/press-room/pressreleases/giving-on-the-go-pr/" target="_blank">one quarter</a> of the UK’s largest non-profit organisations still don’t have a responsive mobile website. This is pretty disastrous considering that 45% of consumers say they will immediately leave a mobile site if they have difficulty accessing it.</p><p><a href="https://econsultancy.com/blog/69710-why-apps-are-a-key-part-of-mobile-strategy-for-charities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69673 2018-01-15T10:15:32+00:00 2018-01-15T10:15:32+00:00 A day in the life of... an account manager at Certona Ben Davis <p><strong>David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.</strong></p> <p>Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.</p><p><a href="https://econsultancy.com/blog/69673-a-day-in-the-life-of-an-account-manager-at-certona/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69722 2018-01-12T15:36:38+00:00 2018-01-12T15:36:38+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’re back in the January swing, which means another stellar round-up of the best digital marketing stats to grace the interweb this week. It includes news about grocery sales, failed deliveries, email performance, and so much more.</strong> </p> <p>The <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">internet statistics compendium</a> is also ready and waiting to download should you want to get stuck in.</p><p><a href="https://econsultancy.com/blog/69722-the-best-digital-marketing-stats-we-ve-seen-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69721 2018-01-12T13:08:01+00:00 2018-01-12T13:08:01+00:00 Why the Facebook News Feed update might be the wake-up call that marketers need Matt Owen <p><strong>For those of you who missed it, on Jan 11, Facebook <a href="https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/">announced</a> that it plans to alter its algorithm, so that you will see more from friends and families, and less from publishers and brands.</strong></p> <p>For marketers, this is, well, certainly worrying. How are you going to generate ROI if you can't reach people? I’m sure we all remember the shitstorm around the decline in organic reach.</p><p><a href="https://econsultancy.com/blog/69721-why-the-facebook-news-feed-update-might-be-the-wake-up-call-that-marketers-need/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69720 2018-01-12T11:01:44+00:00 2018-01-12T11:01:44+00:00 Facebook updates News Feed again: The detail Patricio Robles <p><strong>After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: <a href="https://www.facebook.com/zuck/posts/10104380170714571">fix Facebook</a>.</strong></p> <p>It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world's largest social network.</p><p><a href="https://econsultancy.com/blog/69720-facebook-updates-news-feed-again-the-detail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69711 2018-01-12T09:10:28+00:00 2018-01-12T09:10:28+00:00 Start Me Up! Osha Clean, the 'Uber for window cleaning' Ben Davis <p><strong>Start Me Up is a semi-regular feature profiling digital startups and asking their founders about their journey so far.</strong></p> <p>This week we spoke to Louise Stevenson, co-founder of Osha Clean, effectively the 'Uber or JustEat of window cleaning'. Here's what Stevenson had to say...</p><p><a href="https://econsultancy.com/blog/69711-start-me-up-osha-clean-the-uber-for-window-cleaning/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69717 2018-01-11T13:29:36+00:00 2018-01-11T13:29:36+00:00 Remove the waffle from your content or risk failure in voice search Ben Davis <p><strong>At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines.</strong></p> <p>You can read <a href="https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf">the guidelines</a> and <a href="https://research.googleblog.com/2017/12/evaluation-of-speech-for-google.html">Google's accompanying blog post</a>, but what I took from it was pretty simple:</p><p><a href="https://econsultancy.com/blog/69717-remove-the-waffle-from-your-content-or-risk-failure-in-voice-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69715 2018-01-11T11:24:00+00:00 2018-01-11T11:24:00+00:00 How Disney is approaching its digital transformation and fighting disruption Bola Awoniyi <p><strong>Disney’s $52bn acquisition of 21st Century Fox assets may have caused some causal observers to be surprised.</strong></p> <p>However, if you have been following Disney closely for the last few years, it will be more apparent that this move was a fundamental part of the plan to avoid being disrupted by Netflix.</p><p><a href="https://econsultancy.com/blog/69715-how-disney-is-approaching-its-digital-transformation-and-fighting-disruption/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69716 2018-01-11T09:22:52+00:00 2018-01-11T09:22:52+00:00 Why fashion and beauty brands are still betting on chatbots Nikki Gilliland <p><strong>Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.</strong></p> <p>That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chatbots in the past year or so.</p><p><a href="https://econsultancy.com/blog/69716-why-fashion-and-beauty-brands-are-still-betting-on-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69713 2018-01-10T14:30:00+00:00 2018-01-10T14:30:00+00:00 Four marketing lessons we can learn from subscription box brands Nikki Gilliland <p><strong>Subscription box services have continued to grow in popularity over the past few years. </strong></p> <p>Data tells us that there were <a href="http://markets.businessinsider.com/news/stocks/The-Rapid-Growth-of-Subscription-based-Businesses-1002362141" target="_blank">37m visits</a> to subscription brand websites in April 2017 – an increase of 800% in just three years.</p><p><a href="https://econsultancy.com/blog/69713-four-marketing-lessons-we-can-learn-from-subscription-box-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69712 2018-01-10T12:00:00+00:00 2018-01-10T12:00:00+00:00 Four ways the blockchain could be applied to digital advertising Patricio Robles <p><strong>The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018.</strong></p> <p>While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could <a href="https://econsultancy.com/blog/68693-the-importance-of-the-blockchain-the-second-generation-of-the-internet">revolutionize many markets</a>.</p><p><a href="https://econsultancy.com/blog/69712-four-ways-the-blockchain-could-be-applied-to-digital-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69714 2018-01-10T09:45:00+00:00 2018-01-10T09:45:00+00:00 The five Ps of AI strategy for marketers Mark Patron <p><strong>Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers.</strong></p> <p>But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours.</p><p><a href="https://econsultancy.com/blog/69714-the-five-ps-of-ai-strategy-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69709 2018-01-09T15:00:00+00:00 2018-01-09T15:00:00+00:00 Will influencer marketing take a hit after the Logan Paul firestorm? Patricio Robles <p><strong>One of the biggest topics among digital marketers in 2017 was that of <a href="https://www.econsultancy.com/blog/69276-following-youtube-s-brand-safety-backlash-will-ad-relevance-take-center-stage">brand safety</a> and it looks set to remain in the headlines thanks to a firestorm that has engulfed one of social media's most prominent influencers.</strong></p> <p>The 22 year-old influencer, Logan Paul, boasts 15m YouTube subscribers and his daily videos regularly rack up upwards of 5m views each, giving him a level of exposure that eclipses events like the Super Bowl. Thanks to this popularity, Paul reportedly earned $12.5m last year and has worked with some of the globe's biggest brands, including Nike, Walmart, Pepsi, Verizon and HBO.</p><p><a href="https://econsultancy.com/blog/69709-will-influencer-marketing-take-a-hit-after-the-logan-paul-firestorm/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69708 2018-01-09T11:08:00+00:00 2018-01-09T11:08:00+00:00 Five trends for online advertising strategy in 2018 Jeff Rajeck <p><strong>Marketing may be about a lot more than just producing ads, yet when marketers meet, advertising is almost always a topic of conversation.</strong></p><p><a href="https://econsultancy.com/blog/69708-five-trends-for-online-advertising-strategy-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69702 2018-01-09T10:16:52+00:00 2018-01-09T10:16:52+00:00 Five brand campaigns that took a stand on social issues Nikki Gilliland <p><strong>Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service. </strong></p> <p>As it happens, many brands are already doing their bit, commonly drawing up ‘social good’ strategies to raise money or fight for a chosen cause. However, more often than not, this is done somewhat behind-the-scenes – not as part of a consumer-facing strategy. </p><p><a href="https://econsultancy.com/blog/69702-five-brand-campaigns-that-took-a-stand-on-social-issues/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69705 2018-01-08T15:21:29+00:00 2018-01-08T15:21:29+00:00 What is best practice pagination? And how does it create amazing online experiences? Greg Randall <p><strong>For many, pagination is a typically forgotten page element, an afterthought, or something not taken seriously when constructing the page layout for product listing pages.  </strong></p> <p>In fact, the best practice treatment of the pagination page element contributes to creating amazing online experiences.  </p><p><a href="https://econsultancy.com/blog/69705-what-is-best-practice-pagination-and-how-does-it-create-amazing-online-experiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69704 2018-01-08T13:00:00+00:00 2018-01-08T13:00:00+00:00 Marketing in the Dark: How organisations are dealing with dark data Nikki Gilliland <p><strong>According to research, 80% of all the data a company possesses is dark data – i.e. the unstructured and unanalysed data gathered from multiple operations and channels, including the social web, customer service, raw surveys, and more.</strong></p> <p>This finding comes from Econsultancy’s <a href="https://econsultancy.com/reports/marketing-in-the-dark-dark-data/" target="_blank">Marketing in the Dark</a> report in association with IBM, which is based on an extensive survey of more than 1,000 marketers.</p><p><a href="https://econsultancy.com/blog/69704-marketing-in-the-dark-how-organisations-are-dealing-with-dark-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69697 2018-01-08T10:57:00+00:00 2018-01-08T10:57:00+00:00 Is the influencer marketing bubble set to burst? Nikki Gilliland <p><strong>Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around.</strong></p> <p>Other research suggests a similarly positive outlook.</p><p><a href="https://econsultancy.com/blog/69697-is-the-influencer-marketing-bubble-set-to-burst/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69701 2018-01-08T09:11:00+00:00 2018-01-08T09:11:00+00:00 A day in the life of... a design strategy lead at Fjord Ben Davis <p><strong>It's a cracking 'day in the life' this week, as we spend time with<a href="https://www.fjordnet.com/teammember/john-jones/"> John Jones</a>, global design strategy lead at Fjord.</strong></p> <p>Let's see what makes Jones tick. And remember, if you're looking for a new role, check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> yourself.</p><p><a href="https://econsultancy.com/blog/69701-a-day-in-the-life-of-a-design-strategy-lead-at-fjord/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69687 2018-01-05T14:46:59+00:00 2018-01-05T14:46:59+00:00 Four digital transformation secrets, revealed Jeff Rajeck <p><strong>After years of discussions, digital transformation has finally become a reality at many organisations.</strong></p> <p>And along with actual transformation projects has come the realisation that digital transformation in practice is quite different than digital transformation in theory.</p><p><a href="https://econsultancy.com/blog/69687-four-digital-transformation-secrets-revealed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69707 2018-01-05T14:18:37+00:00 2018-01-05T14:18:37+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We hope you enjoyed a happy and healthy start to the new year, dear readers. </strong></p> <p>Let’s start as we mean to go on, shall we? Here’s a top-notch roundup of this week’s best digital marketing statistics, including news about TV ads, cybersecurity, QR codes, and ecommerce sales.</p><p><a href="https://econsultancy.com/blog/69707-the-best-digital-marketing-stats-we-ve-seen-this-week-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69700 2018-01-05T12:31:00+00:00 2018-01-05T12:31:00+00:00 Take our GDPR survey and get a free copy of the final report Ben Davis <p><strong>With the General Data Protection Regulation enforceable from May 25th 2018, Econsultancy has been creating some <a href="https://econsultancy.com/hello/gdpr-for-marketers/">resources</a> to assist marketers in assessing the impact on their work.</strong></p><p><a href="https://econsultancy.com/blog/69700-take-our-gdpr-survey-and-get-a-free-copy-of-the-final-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69698 2018-01-05T11:35:00+00:00 2018-01-05T11:35:00+00:00 Why the ‘working backwards’ method is key to a superior customer experience Nikki Gilliland <p><strong>When you think about the reasons you might buy an Apple product, the specific features of a smartphone or iPad might not necessarily come to mind. Similarly, you probably don’t think about all the products you’ve bought when discussing the benefits of using Amazon. </strong></p> <p>Instead, you might be more likely to think about the brand as a whole, the over-arching customer service it offers, or even the role it plays in your life. </p><p><a href="https://econsultancy.com/blog/69698-why-the-working-backwards-method-is-key-to-a-superior-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69693 2018-01-04T14:00:00+00:00 2018-01-04T14:00:00+00:00 Seven quick steps to prepare for Google's mobile-first index Andrew Isidoro <p><strong>Even before its <a href="https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html">official announcement back in Nov 2016</a>, Google has been planning a release of a mobile-first iteration for its search engine’s index of webpages.</strong></p><p><a href="https://econsultancy.com/blog/69693-seven-quick-steps-to-prepare-for-google-s-mobile-first-index/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69695 2018-01-04T10:10:00+00:00 2018-01-04T10:10:00+00:00 Three reasons why agility works for content creators, not just for techies Chris Deary <p><strong>As a creative director from an editorial background, agile is a relatively new word for me.</strong> But the approaches to making and continously improving product that the word agile encapsulates are not.</p><p><a href="https://econsultancy.com/blog/69695-three-reasons-why-agility-works-for-content-creators-not-just-for-techies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69690 2018-01-04T09:30:00+00:00 2018-01-04T09:30:00+00:00 What is cross-channel marketing and why do you need it? Nikki Gilliland <p><strong>Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology. </strong></p> <p>For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel marketing comes in: an approach that allows brands to seamlessly communicate with consumers across multiple touchpoints.</p><p><a href="https://econsultancy.com/blog/69690-what-is-cross-channel-marketing-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69696 2018-01-04T00:05:00+00:00 2018-01-04T00:05:00+00:00 The best APAC digital marketing stats from December 2017 Ben Davis <p><strong>It's a relatively brief but interesting roundup this month, with India featuring heavily.</strong></p> <p>Reports from Google, YouGov and Unicef all provide interesting reading. Remember to check out Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a> for more.</p><p><a href="https://econsultancy.com/blog/69696-the-best-apac-digital-marketing-stats-from-december-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69691 2018-01-03T15:00:00+00:00 2018-01-03T15:00:00+00:00 Five things which ecommerce managers will worry about in 2018 Jeff Rajeck <p><strong>2017 was a tough year for brands. Sales continued to shift from stores to ecommerce, and ecommerce was increasingly dominated by marketplaces.</strong></p> <p>So how are ecommerce managers at brand reacting to this threat?  And what else will be on their minds in 2018?</p><p><a href="https://econsultancy.com/blog/69691-five-things-which-ecommerce-managers-will-worry-about-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69694 2018-01-03T10:42:00+00:00 2018-01-03T10:42:00+00:00 How to deal with cart abandonment: Inside the mind of a customer Ben Robertson <p><strong>Buyers abandon carts. It’s normal. In fact, about <a href="https://blog.salecycle.com/strategies/infographic-people-abandon-shopping-carts/">three of every four</a> retail shoppers simply leave their items behind in their online cart.</strong></p> <p>To understand how to deal with this, you really need to get inside your customers’ heads. The key to getting them back is understanding why they left.</p><p><a href="https://econsultancy.com/blog/69694-how-to-deal-with-cart-abandonment-inside-the-mind-of-a-customer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69685 2018-01-03T09:36:27+00:00 2018-01-03T09:36:27+00:00 Three brand campaigns that successfully engaged Gen Z Nikki Gilliland <p><strong>Today’s youth – or ‘Gen Z’ as they’re also known – can be a tough crowd. </strong></p> <p>Well-informed, digitally-savvy, and particularly cynical when it comes to brand marketing – 16 to 24-year olds are an entirely new breed of consumers. </p><p><a href="https://econsultancy.com/blog/69685-three-brand-campaigns-that-successfully-engaged-gen-z/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69662 2018-01-02T14:28:40+00:00 2018-01-02T14:28:40+00:00 Three content marketing trends for 2018 Jeff Rajeck <p><strong>Over the past five years, content marketing has gone from being the 'shiny new object' in marketing to one which is taken as seriously as SEO, SEM, and social media.</strong></p><p><a href="https://econsultancy.com/blog/69662-three-content-marketing-trends-for-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69668 2018-01-02T14:00:00+00:00 2018-01-02T14:00:00+00:00 A day in the life of... head of digital marketing & media at Philips Ben Davis <p><strong>This week's interviewee is Blake Cahill, SVP Global Head of Digital Marketing &amp; Media at Philips.</strong></p> <p>Cahill gives us the lowdown on what it takes to work in marketing at a multinational.</p><p><a href="https://econsultancy.com/blog/69668-a-day-in-the-life-of-head-of-digital-marketing-media-at-philips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69672 2018-01-02T11:40:00+00:00 2018-01-02T11:40:00+00:00 If PPC is a line item on your media plan, you're not very good at it Daniel Gilbert <p><strong>Biddable media is not the same as traditional media. You do not do deals, buy it upfront and report on the results later.</strong></p> <p>In AdWords, for example, you bid on trillions of different data points in a live auction.</p> <p>So why do I keep seeing PPC as a line on the media plan? It’s a nonsense that weeds out the amateurs.</p><p><a href="https://econsultancy.com/blog/69672-if-ppc-is-a-line-item-on-your-media-plan-you-re-not-very-good-at-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69689 2018-01-02T09:44:00+00:00 2018-01-02T09:44:00+00:00 AudioBoom on why podcasts are an advertisers dream Nikki Gilliland <p><strong>Podcasts have exploded in popularity in the past couple of years. Once a forgotten medium, it’s now a burgeoning market, with the number of monthly listeners steadily growing year on year. </strong></p> <p>So, what’s behind the boom and what are the opportunities for brands? I recently caught up with Oli Walters, head of Sales at Audioboom, to get his thoughts on the matter.</p><p><a href="https://econsultancy.com/blog/69689-audioboom-on-why-podcasts-are-an-advertisers-dream/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69684 2017-12-22T10:00:00+00:00 2017-12-22T10:00:00+00:00 Happy holidays from Econsultancy, see you in 2018! Ben Davis <p><strong>Happy holidays to all you die-hard Econsultancy blog readers.</strong></p> <p>You'll be glad to know we're affording you a little bit of a break over the holiday period. We'll be back on January 2nd with inkwells refilled, but until then you won't see any more blog posts or indeed receive our Digital Pulse newsletter.</p><p><a href="https://econsultancy.com/blog/69684-happy-holidays-from-econsultancy-see-you-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69688 2017-12-21T12:00:00+00:00 2017-12-21T12:00:00+00:00 Email trends in 2018: What do the experts predict? Nikki Gilliland <p><strong>We’ve taken a look back at <a href="https://econsultancy.com/blog/69675-what-were-the-biggest-email-trends-in-2017/" target="_blank">email in 2017</a>, so now it’s time to stargaze into the year ahead.</strong></p> <p>Before we do, don’t forget you can check out these additional resources:</p> <ul> <li><a href="https://econsultancy.com/reports/email-marketing-best-practice-guide/">Email Marketing Best Practice Guide</a></li> <li><a href="https://econsultancy.com/training/courses/topics/email-ecrm/">Email &amp; eCRM Training</a></li> </ul><p><a href="https://econsultancy.com/blog/69688-email-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69674 2017-12-21T09:30:00+00:00 2017-12-21T09:30:00+00:00 Econsultancy's top 25 blog posts of 2017 Ben Davis <p><strong>We'll soon call time on 2017 on the Econsultancy blog, and leave you in peace for a week or two over the holiday period.</strong></p> <p>But before we do, here's a roundup of the 25 most popular blog posts we published this year (by page views). It serves as a useful barometer for what marketers have been thinking about over the last 12 months.</p><p><a href="https://econsultancy.com/blog/69674-econsultancy-s-top-25-blog-posts-of-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>