tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2018-08-17T15:30:00+01:00 tag:econsultancy.com,2008:BlogPost/70277 2018-08-17T15:30:00+01:00 2018-08-17T15:30:00+01:00 The week in martech: Oracle’s tech stack, image tracking & overhyped blockchain Rebecca Sentance <p><strong>Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.</strong></p> <p>This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.</p><p><a href="https://econsultancy.com/blog/70277-the-week-in-martech-oracle-s-tech-stack-image-tracking-overhyped-blockchain/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70276 2018-08-17T14:00:00+01:00 2018-08-17T14:00:00+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’re mid-way through the month, and bringing you even more statistical goodness to see you right on through.</strong></p> <p>This week’s roundup includes news about Amazon’s ad business, global email placement, holiday shopping habits, and more. Don’t forget to swing by the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> too.</p><p><a href="https://econsultancy.com/blog/70276-the-best-digital-marketing-stats-we-ve-seen-this-week-35/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70275 2018-08-17T12:30:00+01:00 2018-08-17T12:30:00+01:00 Marks & Spencer’s call centre decision is a textbook case of playing to AI’s strengths Rebecca Sentance <p><strong>Yesterday <a href="https://www.telegraph.co.uk/technology/2018/08/15/ms-replace-call-centre-staff-ai-understands-human-speech/">the news broke</a> that retailer Marks &amp; Spencer will be deploying artificial intelligence in its call centres in a bid to modernise its infrastructure and handle a greater volume of incoming calls.</strong></p><p><a href="https://econsultancy.com/blog/70275-marks-spencer-s-call-centre-decision-is-a-textbook-case-of-playing-to-ai-s-strengths/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70272 2018-08-17T11:00:00+01:00 2018-08-17T11:00:00+01:00 Brexit has shown the power of segmentation & targeting in the age of Facebook Nathan Levi <p><strong>Before Facebook arrived, the ability to target very specific segments was incredibly difficult.</strong></p> <p>For example, if you had wanted to target all mums with a two-year-old child in the UK, you would be looking at some daytime TV, weekly magazines, and outdoor in specific nappy valleys.</p><p><a href="https://econsultancy.com/blog/70272-brexit-has-shown-the-power-of-segmentation-targeting-in-the-age-of-facebook/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70269 2018-08-17T10:00:00+01:00 2018-08-17T10:00:00+01:00 A review of Sweaty Betty’s new mobile-optimised site Nikki Gilliland <p><strong>Sweaty Betty first started in 1998, at a time when sportswear for women was a rather niche category within retail. </strong></p> <p>Now, athleisure has grown to a two billion-dollar industry, with brands of all kinds launching their own sportswear ranges.</p><p><a href="https://econsultancy.com/blog/70269-a-review-of-sweaty-betty-s-new-mobile-optimised-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70268 2018-08-16T16:00:00+01:00 2018-08-16T16:00:00+01:00 WPP's Connie Chan: Brand leaders should "adopt brand challenger strategies" Jeff Rajeck <p><strong>On Friday, August 17th, in Singapore, Econsultancy is <a href="https://econsultancy.com/events/digital-divas-2018/">hosting an afternoon event</a> which will feature talks by some of the top marketing talent in the region.</strong></p> <p>We're calling the event '<a href="https://econsultancy.com/events/digital-divas-2018/">Digital Divas</a>' as, unlike our other events, this one will feature fresh insights exclusively from women in senior marketing positions. For those in Singapore, you can <a href="https://econsultancy.com/events/digital-divas-2018/">book your spot here</a>.</p><p><a href="https://econsultancy.com/blog/70268-wpp-s-connie-chan-brand-leaders-should-adopt-brand-challenger-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70271 2018-08-16T13:00:00+01:00 2018-08-16T13:00:00+01:00 How weather-based bidding can help travel brands increase bookings Wesley Parker <p><strong>The effect of weather on purchasing decisions can be significant, especially in the travel sector, where travel companies see sales for overseas holidays soar when the weather here in the UK is poor.</strong></p> <p>Reacting to these changes in supply and demand in real time is key to maximising profitability and ensuring visibility in high conversion periods.</p><p><a href="https://econsultancy.com/blog/70271-how-weather-based-bidding-can-help-travel-brands-increase-bookings/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70270 2018-08-16T10:49:00+01:00 2018-08-16T10:49:00+01:00 AI is the future of customer interaction – but it probably won't be Microsoft's Zo John Warner <p><strong>The vast majority of interactive AIs (chatbots, conversational interfaces etcetera) operate on the principle of conversation trees – making them functional but uninspiring to interact with.</strong></p> <p>In most cases, the programmer defines questions and a list of possible responses that the AI can return – in a similar way that Alexa Skills and Google Home Actions are built. </p><p><a href="https://econsultancy.com/blog/70270-ai-is-the-future-of-customer-interaction-but-it-probably-won-t-be-microsoft-s-zo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70260 2018-08-16T09:11:00+01:00 2018-08-16T09:11:00+01:00 AXA PPP’s Head of Digital on the challenge of creating a trusted health tech brand Rebecca Sentance <p><strong>From fitness trackers that monitor our heart rate and physical activity, to smartphone apps that assess our quality of sleep or help us keep tabs on our mental health, more and more of us are using technology to store and track health data.</strong></p> <p>The existence of this type of technology is an important step towards giving consumers more control over their own health and wellbeing, and in many cases dramatically improving their quality of life.</p><p><a href="https://econsultancy.com/blog/70260-axa-ppp-s-head-of-digital-on-the-challenge-of-creating-a-trusted-health-tech-brand/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70265 2018-08-15T15:50:00+01:00 2018-08-15T15:50:00+01:00 Marketing science expert Astha Kalbag: "I don't think marketers should fall in the trap of 'proving' ROI" Jeff Rajeck <p><strong>'<a href="https://econsultancy.com/events/digital-divas-2018/">Digital Divas 2018</a>' is an Econsultancy Asia-Pacific event being held in Singapore on Friday, August 17th and will feature the thought leadership of women in marketing.</strong></p> <p>For those who are able to attend, <a href="https://econsultancy.com/events/digital-divas-2018/">please click here to book your spot</a>. For those who cannot attend, or are interested in finding out a bit more about it, Econsultancy has conducted short interviews with each speaker to find out their thoughts on the marketing landscape and their views on how senior marketers can progress in their careers.</p><p><a href="https://econsultancy.com/blog/70265-marketing-science-expert-astha-kalbag-i-don-t-think-marketers-should-fall-in-the-trap-of-proving-roi/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70266 2018-08-15T13:00:00+01:00 2018-08-15T13:00:00+01:00 Amazon is courting advertisers with video ads, external links Patricio Robles <p><strong>After years of speculation and <a href="https://www.econsultancy.com/blog/68628-amazon-could-become-an-ad-tech-force-in-2017">predictions</a> about Amazon's ability to become a digital advertising powerhouse, it's happening.</strong></p> <p>The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there's every reason to believe that Amazon's ad revenue will continue to grow.</p><p><a href="https://econsultancy.com/blog/70266-amazon-is-courting-advertisers-with-video-ads-external-links/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70267 2018-08-15T10:50:56+01:00 2018-08-15T10:50:56+01:00 A day in the life of... director of social & content strategy at Campbell Ewald Ben Davis <p><strong>Lora Stock is group director, social and content strategy at full-service agency Campbell Ewald.</strong></p> <p>Given that Stock says "social media ages in dog years", her typical day must have a lot packed in. Let's find out...</p><p><a href="https://econsultancy.com/blog/70267-a-day-in-the-life-of-director-of-social-content-strategy-at-campbell-ewald/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70264 2018-08-15T09:53:12+01:00 2018-08-15T09:53:12+01:00 How Debenhams is aiming to enhance CX with in-store gyms Nikki Gilliland <p><strong>Another British retailer very nearly bit the dust last week.</strong></p> <p>Luckily for House of Fraser, the founder of Sports Direct, Mike Ashley, stepped in to buy the retail chain for a reported £90 million just hours after it went into administration.</p><p><a href="https://econsultancy.com/blog/70264-how-debenhams-is-aiming-to-enhance-cx-with-in-store-gyms/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70258 2018-08-14T15:50:00+01:00 2018-08-14T15:50:00+01:00 NTUC Income's Jennifer Villalobos: The definition of brand as we know it "is completely lost" Jeff Rajeck <p><strong>Jennifer Villalobos is a true 'digital diva'. After a decade of leadership roles at Google, Ms. Villalobos now heads Digital Business &amp; Strategic Partnerships at one of Asia's largest insurance firms: NTUC Income.</strong></p> <p>For those in the Singapore region, Ms. Villalobos will be discussing some of her experiences, offering insights about the digital landscape and even giving some career advice at our upcoming event 'Digital Divas' on Friday, August 17th.  <a href="https://econsultancy.com/events/digital-divas-2018/">Click here to find out more and request your seat!</a></p><p><a href="https://econsultancy.com/blog/70258-ntuc-income-s-jennifer-villalobos-the-definition-of-brand-as-we-know-it-is-completely-lost/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70262 2018-08-14T15:12:00+01:00 2018-08-14T15:12:00+01:00 How B2B organisations can create first-party buyer intent data Andrew Davies <p><strong>As the recent World Cup penalty shootouts showed, the most successful goalkeepers don’t aim for where the ball is, they jump for where it is going.</strong></p> <p>It’s no surprise, then, that Forrester research finds <a href="https://www.forrester.com/report/The+Forrester+Wave+Predictive+Marketing+Analytics+For+B2B+Marketers+Q2+2017/-/E-RES134929?utm_source=blog&amp;utm_campaign=research_social&amp;utm_content=report_snow_134929">80%</a> of B2B CMOs are now investing in buyer intent data to place their marketing and sales teams in the path of where future customers are going.</p><p><a href="https://econsultancy.com/blog/70262-how-b2b-organisations-can-create-first-party-buyer-intent-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70261 2018-08-14T12:33:08+01:00 2018-08-14T12:33:08+01:00 Why are VR headset sales declining? Nikki Gilliland <p><strong>Back in 2016, virtual reality was tipped to be the next big thing, set to offer consumers an exciting, immersive, and entirely addictive technology experience.</strong></p> <p>With high equipment costs and limited content, however, VR has remained a somewhat niche concept - adopted by gaming enthusiasts and (arguably) shunned by mainstream audiences.</p><p><a href="https://econsultancy.com/blog/70261-why-are-vr-headset-sales-declining/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70256 2018-08-14T11:51:00+01:00 2018-08-14T11:51:00+01:00 Google inadvertently profits from fake YouTube views even as it fights them: report Patricio Robles <p><strong><a href="https://www.econsultancy.com/blog/69924-is-the-ad-fraud-problem-really-getting-better-new-research-suggests-not">Ad fraud</a>, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.</strong></p> <p>By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.</p><p><a href="https://econsultancy.com/blog/70256-google-inadvertently-profits-from-fake-youtube-views-even-as-it-fights-them-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70255 2018-08-13T15:24:00+01:00 2018-08-13T15:24:00+01:00 Cresco Data's Anna Trybocka on brand leadership: "It's not good enough these days to just make money" Jeff Rajeck <p><strong>On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.</strong></p> <p>The event, 'Digital Divas', is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends.  Those interested in attending can <a href="https://econsultancy.com/events/digital-divas-2018/">request their seat here.</a></p><p><a href="https://econsultancy.com/blog/70255-cresco-data-s-anna-trybocka-on-brand-leadership-it-s-not-good-enough-these-days-to-just-make-money/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70254 2018-08-13T13:11:00+01:00 2018-08-13T13:11:00+01:00 Behind Kylie Jenner’s success in a saturated cosmetics industry Lizzy Hillier <p><strong>Twenty one year-old Kylie Jenner made the news again last month after being ranked number 27 in the Forbes list of <a href="https://www.forbes.com/self-made-women/#674b9056d964">America’s 60 Richest Self-Made Women</a>.</strong></p> <p>Her company Kylie Cosmetics has accrued an estimated $900 million since it was founded in November 2015, setting her on course to be the youngest self-made billionaire after a mere three years of business.</p><p><a href="https://econsultancy.com/blog/70254-behind-kylie-jenner-s-success-in-a-saturated-cosmetics-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70257 2018-08-13T12:02:08+01:00 2018-08-13T12:02:08+01:00 A day in the life of... CEO of a customer data platform Ben Davis <p><strong>ActionIQ is an enterprise <a href="https://econsultancy.com/blog/70073-what-is-a-customer-data-platform-how-is-it-different-from-a-dmp-or-crm">customer data platform</a> working with major brands such as Verizon, Weight Watchers, and Shutterstock. Its co-founder and CEO is Tasso Argyros.</strong></p> <p>Let's hear about his mission to make it easier for large enterprise marketers to manage data across channels.</p><p><a href="https://econsultancy.com/blog/70257-a-day-in-the-life-of-ceo-of-a-customer-data-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70251 2018-08-13T11:17:49+01:00 2018-08-13T11:17:49+01:00 Spoon Guru on AI-powered mission to change food discovery & shopping Ben Davis <p><strong>Spoon Guru is a smart search tool that finds foods and recipes to match your unique dietary needs.</strong></p> <p>The company partnered with Tesco in 2017 to help customers filter grocery products on the retailer's ecommerce website. Spoon Guru's co-founder and CEO Markus Stripf is speaking at the <a href="https://www.festivalofmarketing.com/?utm_source=ECON&amp;utm_medium=Website&amp;utm_content=FOMECON&amp;utm_campaign=FOM18">Festival of Marketing 2018</a>, October 10-11 in London (the undoubted highlight of our marketing calendar), so we caught up with him to get a sneak peek.</p><p><a href="https://econsultancy.com/blog/70251-spoon-guru-on-ai-powered-mission-to-change-food-discovery-shopping/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70252 2018-08-13T09:26:34+01:00 2018-08-13T09:26:34+01:00 The week in digital transformation: Retail reinvented, flexible working & the “key” to DT Rebecca Sentance <p><strong>Welcome to a new regular round-up on Econsultancy, where we’ll be collecting together the most interesting developments over the past week from the world of <a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a>.</strong></p><p><a href="https://econsultancy.com/blog/70252-the-week-in-digital-transformation-retail-reinvented-flexible-working-the-key-to-dt/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70250 2018-08-10T15:55:47+01:00 2018-08-10T15:55:47+01:00 How ecommerce businesses are surviving in 2018 Jeff Rajeck <p><strong>It's not easy being an ecommerce business these days.</strong></p> <p>Customer expectations are rising, margins are razor-thin and all face the threat of Alibaba or Amazon entering their market at a moment's notice.</p><p><a href="https://econsultancy.com/blog/70250-how-ecommerce-businesses-are-surviving-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70253 2018-08-10T13:09:07+01:00 2018-08-10T13:09:07+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>This week’s stellar stats roundup includes news about online shopping, short-form ads, CRM, and so much more. Don’t forget to swing by the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> too – it’s well worth a look.</strong></p> <p>Let’s hop to it, shall we?</p><p><a href="https://econsultancy.com/blog/70253-the-best-digital-marketing-stats-we-ve-seen-this-week-34/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70249 2018-08-10T11:15:25+01:00 2018-08-10T11:15:25+01:00 A day in the life of… head of HR at digital agency Threepipe Nikki Gilliland <p><strong>What is it like to be the head of HR at a digital agency? </strong></p> <p>Read on to hear Loveday Langton explain more about her new role at Threepipe.</p><p><a href="https://econsultancy.com/blog/70249-a-day-in-the-life-of-head-of-hr-at-digital-agency-threepipe/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70247 2018-08-10T10:33:30+01:00 2018-08-10T10:33:30+01:00 Eight tips for advertising successfully on Reddit Patricio Robles <p><strong>For years, marketers have talked about Reddit. Depending on who you asked, Reddit <a href="https://econsultancy.com/blog/67058-marketing-on-reddit-a-potential-goldmine-or-a-fool-s-errand">has been</a> the next big thing in digital advertising, or a mirage of epic proportions.</strong></p> <p>While the jury is still out, Reddit's popularity can't be disputed. Reddit is just as large as Twitter, if not larger following the latter's fake account purge, and has far higher engagement. In fact, as measured by time spent per user per day, Reddit's audience is more engaged than Facebook's.</p><p><a href="https://econsultancy.com/blog/70247-eight-tips-for-advertising-successfully-on-reddit/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70245 2018-08-09T13:30:00+01:00 2018-08-09T13:30:00+01:00 Is voice commerce a flop? Patricio Robles <p><strong>Consumers have embraced <a href="https://www.econsultancy.com/blog/70184-the-state-of-smart-speaker-voice-search-in-2018">voice-based intelligent assistant devices</a> like Amazon's Echo Dot and Google Home smart speakers. In fact, on a global basis, the Echo Dot was one of the two best-selling products on <a href="https://www.econsultancy.com/blog/70192-amazon-stumbled-on-prime-day-but-its-competitors-failed-to-pounce">Prime Day last month</a>.</strong></p> <p>But consumer love for these devices apparently isn't producting a voice commerce boom.</p><p><a href="https://econsultancy.com/blog/70245-is-voice-commerce-a-flop/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70248 2018-08-09T11:08:00+01:00 2018-08-09T11:08:00+01:00 The five golden rules of in-housing your digital media activity Gawain Owen <p><strong>Recent reports that Vodafone will be in-housing most of its digital media-buying is another confirmation of an established industry trend.</strong></p> <p>At Jellyfish, we’ve seen ten times more enquiries for in-housing over the last six months compared to 2017.</p><p><a href="https://econsultancy.com/blog/70248-the-five-golden-rules-of-in-housing-your-digital-media-activity/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70246 2018-08-09T09:59:06+01:00 2018-08-09T09:59:06+01:00 Influencers shun existing brands to launch their own Patricio Robles <p><strong>Have we reached peak influencer marketing?</strong></p> <p>With major brands <a href="https://econsultancy.com/blog/70102-unilever-gets-serious-about-influencer-fraud">like Unilever</a> increasingly scrutinizing influencers over fake followers, and platforms <a href="https://www.theguardian.com/technology/2018/jul/11/twitter-follower-counts-locked-accounts-fake-news">like Twitter</a> getting more aggressive about removing bot accounts, the answer to that question just might be <em>yes</em>. But that doesn't necessarily mean that we have reached peak influencer.</p><p><a href="https://econsultancy.com/blog/70246-influencers-shun-existing-brands-to-launch-their-own/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70244 2018-08-08T13:49:00+01:00 2018-08-08T13:49:00+01:00 A day in the life of... SVP Enterprise Operations at Conversant Ben Davis <p><strong>Agatha Rymanowska works for Conversant, a personalized digital advertising company and the digital media arm of Epsilon.</strong></p> <p>What does Rymanowska do, is it fun and what skills does she need? That's exactly what we asked...</p><p><a href="https://econsultancy.com/blog/70244-a-day-in-the-life-of-svp-enterprise-operations-at-conversant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70243 2018-08-08T10:47:00+01:00 2018-08-08T10:47:00+01:00 Science of sound: How music makes advertising more memorable Nikki Gilliland <p><strong>Some of the biggest advertisements in recent decades involve music, and not just in the form of jingles.</strong></p> <p>Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top five (when it had previously failed to chart).</p><p><a href="https://econsultancy.com/blog/70243-science-of-sound-how-music-makes-advertising-more-memorable/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70225 2018-08-08T09:03:20+01:00 2018-08-08T09:03:20+01:00 Why the Love Island & Missguided partnership was a multichannel triumph Sean Cole <p><strong>Since it came back to our screens in 2015 Love Island has been a mainstay of mine and my housemates' summer TV schedule.</strong></p> <p>This year I had more of a vested <a name="_msoanchor_1"></a>interest, as someone I knew was in The Love Island Villa (shout-out to Josh Denzel)... but my fixation with the show isn’t the point of this article. Love Island and Missguided has been one of the best TV partnerships ever.</p> <p><a href="https://econsultancy.com/blog/70225-why-the-love-island-missguided-partnership-was-a-multichannel-triumph/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70242 2018-08-07T15:25:13+01:00 2018-08-07T15:25:13+01:00 What do Reddit’s new media partnerships mean for publishers - and its future? Rebecca Sentance <p><strong>Reddit, the self-styled “front page of the internet”, is moving to position itself as a new digital distribution point for publishers.</strong></p> <p>Historically, the 13-year-old internet community has been a fairly hostile environment for publishers, due to staunch rules against self-promotion and commercialisation.</p><p><a href="https://econsultancy.com/blog/70242-what-do-reddit-s-new-media-partnerships-mean-for-publishers-and-its-future/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70241 2018-08-07T12:26:21+01:00 2018-08-07T12:26:21+01:00 The division between strategy & execution is meaningless in a biddable world Daniel Gilbert <p><strong>The differences between the digital and pre-digital era of advertising aren’t as big as many like to think.</strong></p> <p>Underlying any marketing campaign, there is still (as there was in the past) a big idea that unifies communication across every channel, a distribution plan, an audience strategy, a measurement strategy, and a set of objectives.</p><p><a href="https://econsultancy.com/blog/70241-the-division-between-strategy-execution-is-meaningless-in-a-biddable-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70240 2018-08-07T10:19:44+01:00 2018-08-07T10:19:44+01:00 How Uniqlo is personalising the shopping experience with Google-powered app Nikki Gilliland <p><strong>From Levi’s to Sephora – we’ve seen a number of retail brands launch AI-powered chatbots (for the purpose of offering styling tips and advice). </strong></p> <p>These chatbots are usually built within Facebook Messenger in order to target and communicate with shoppers through social media. </p><p><a href="https://econsultancy.com/blog/70240-how-uniqlo-is-personalising-the-shopping-experience-with-google-powered-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70238 2018-08-06T15:14:33+01:00 2018-08-06T15:14:33+01:00 What common acquisition problems are marketers facing? Jeff Rajeck <p><strong>Econsultancy regularly goes 'out into the field' and hears what is on brand marketers' minds.</strong></p><p><a href="https://econsultancy.com/blog/70238-what-common-acquisition-problems-are-marketers-facing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70218 2018-08-06T13:15:00+01:00 2018-08-06T13:15:00+01:00 Why marketers should consider in-app advertising [stats] Nikki Gilliland <p><strong>Mobile advertising is predicted to drive 75% of all digital ad spend in 2018. </strong></p> <p>A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. </p><p><a href="https://econsultancy.com/blog/70218-why-marketers-should-consider-in-app-advertising-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70239 2018-08-06T10:36:00+01:00 2018-08-06T10:36:00+01:00 A day in the life of... COO of a search-based targeting company Ben Davis <p><strong>Johann Hermann, COO at Nano Interactive, says his favourite tool is his brain and in an ideal world his next job will be building boats by hand.</strong></p> <p>Find out what else Johann has to say about his role at the search-based targeting company...</p><p><a href="https://econsultancy.com/blog/70239-a-day-in-the-life-of-coo-of-a-search-based-targeting-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70237 2018-08-03T14:09:42+01:00 2018-08-03T14:09:42+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Here's the week's best stats from the world of digital marketing, including news about VR, influencer marketing, flexible payment and much more.</strong></p> <p>Get them while they're hot...</p><p><a href="https://econsultancy.com/blog/70237-the-best-digital-marketing-stats-we-ve-seen-this-week-33/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70236 2018-08-03T11:41:25+01:00 2018-08-03T11:41:25+01:00 Six ingredients of enticing browse abandonment emails Nikki Gilliland <p><strong>Research suggests that <a href="https://blog.salecycle.com/strategies/infographic-people-abandon-shopping-carts/" target="_blank">74% of retail shoppers</a> will abandon a purchase after adding an item to their online shopping cart. </strong></p> <p>There are multiple reasons why this can occur, ranging from a lack of delivery options to the customer deciding to buy in-store. Luckily, email can be a saviour. A tool that, when utilised correctly, can help to win back lost customers who abandon their session at the cart, or earlier when browsing.</p><p><a href="https://econsultancy.com/blog/70236-six-ingredients-of-enticing-browse-abandonment-emails/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70235 2018-08-03T10:06:00+01:00 2018-08-03T10:06:00+01:00 Four Google Adwords scripts that retailers can use to supercharge their summer sales Wesley Parker <p><strong>With the summer sales fast approaching it’s time to start gearing up in Google Ads.</strong></p> <p>In this post I’m going to share with you four great Adwords scripts that will help you increase conversion rates and make sure you’re responding to external factors that affect if a sale will take place, like weather conditions and if your TV ads are being shown at the same time users are searching for your brand online.</p><p><a href="https://econsultancy.com/blog/70235-four-google-adwords-scripts-that-retailers-can-use-to-supercharge-their-summer-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70231 2018-08-02T15:32:18+01:00 2018-08-02T15:32:18+01:00 The best Asia-Pacific digital marketing stats from July 2018 Ben Davis <p><strong>This month's roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.</strong></p> <p>Here's the best Asia-Pacific digital marketing stats from July 2018 (see the <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a> for more)...</p><p><a href="https://econsultancy.com/blog/70231-the-best-asia-pacific-digital-marketing-stats-from-july-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70233 2018-08-02T12:20:14+01:00 2018-08-02T12:20:14+01:00 How Target is using a mobile app to involve customers in product development Nikki Gilliland <p><strong>Market research within retail is often done through online surveys or in-depth focus groups. These practices can generate deeper insight into customer preferences, however, they can also be time-consuming and irrelevant by the time it comes to actual product development.</strong></p> <p>So, what if there was an easier way to gauge what the customer wants?</p><p><a href="https://econsultancy.com/blog/70233-how-target-is-using-a-mobile-app-to-involve-customers-in-product-development/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70234 2018-08-02T10:09:50+01:00 2018-08-02T10:09:50+01:00 How to make the most of Google Shopping's reduced CPCs Hedley Aylott <p><strong>Google’s new Comparison Shopping Partners mean retailers can get a 20% reduction in cost per click through their Product Listing Ads.</strong></p> <p>But what strategy should retailers employ?</p><p><a href="https://econsultancy.com/blog/70234-how-to-make-the-most-of-google-shopping-s-reduced-cpcs/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70226 2018-08-01T13:41:00+01:00 2018-08-01T13:41:00+01:00 How marketers are navigating GDPR compliance creatively Guy Hanson <p><strong>With GDPR finally enforced, marketers are now legally bound to handle, process and store personal data much more securely and transparently.</strong></p> <p>The regulations are putting consumers back in the driving seat by giving them control over their data, and the marketing communications they receive as a result of sharing that data. </p><p><a href="https://econsultancy.com/blog/70226-how-marketers-are-navigating-gdpr-compliance-creatively/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70230 2018-08-01T11:51:00+01:00 2018-08-01T11:51:00+01:00 The best social media stories & campaigns from July 2018 Sean Cole <p dir="ltr"><strong>As the sunshine in the UK continues into what feels like it's 656th day, social stories and campaigns continue to keep us entertained!</strong></p> <p dir="ltr">Here are some of the best from July 2018 - featuring Nike, Facebook, The World Cup, William Hill and more...</p><p><a href="https://econsultancy.com/blog/70230-the-best-social-media-stories-campaigns-from-july-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70232 2018-08-01T10:06:42+01:00 2018-08-01T10:06:42+01:00 A day in the life of... head of strategic innovation at Starcom Ben Davis <p><strong>Well, this has to be my favourite 'Day in the Life' interview yet, with author and head of strategic innovation at Starcom, Amy Kean.</strong></p> <p>Never has innovation sounded more practical and fun. Let's hear from Amy about what it means to have such an intimidating job title...</p><p><a href="https://econsultancy.com/blog/70232-a-day-in-the-life-of-head-of-strategic-innovation-at-starcom/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70229 2018-07-31T16:00:00+01:00 2018-07-31T16:00:00+01:00 Digital leader Rosemary Lising on marketing strategy & brand leadership Jeff Rajeck <p><strong>One of the unique aspects of Econsultancy events is that they focus on having marketers speak to other marketers.</strong></p> <p>Whether its roundtable discussions, webinars, or more standard speaker/audience get-togethers, marketers get to hear from other people in their industry about the latest trends, best practices, and frustrations with the industry.</p><p><a href="https://econsultancy.com/blog/70229-digital-leader-rosemary-lising-on-marketing-strategy-brand-leadership/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70223 2018-07-31T14:59:00+01:00 2018-07-31T14:59:00+01:00 Calculating digital marketing ROI: Seven questions to ask before you start Ben Davis <p><strong>Econsultancy has just published a new Best Practice Guide, <a href="https://econsultancy.com/reports/maximising-the-roi-of-digital-marketing/">Maximising the ROI of Digital Marketing</a>.</strong></p> <p>Subscribers can download the guide in full, but I thought I would tease you, reader, by sharing seven questions marketers should ask themselves before they calculate ROI.</p> <p><a href="https://econsultancy.com/blog/70223-calculating-digital-marketing-roi-seven-questions-to-ask-before-you-start/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70227 2018-07-31T11:48:02+01:00 2018-07-31T11:48:02+01:00 10 lessons I learnt building my own digital platform Ben Martin <p><strong>You’ve probably sat in a team meeting and heard a colleague bemoan your IT systems, lack of customer insight or manual process and subsequently ask, “Well, why can’t we just build our own solution?”</strong></p> <p>Well, you can, benefiting from the accessibility of cloud software, the application of forward planning and some hard work.</p><p><a href="https://econsultancy.com/blog/70227-10-lessons-i-learnt-building-my-own-digital-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>