tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2017-12-15T15:00:00+00:00 tag:econsultancy.com,2008:BlogPost/69666 2017-12-15T15:00:00+00:00 2017-12-15T15:00:00+00:00 Apple is making it harder for small businesses to offer iOS apps Patricio Robles <p><strong>Earlier this year, Apple announced new policies aimed at, among other things, banning apps that contribute to spam and clutter in the App Store. Specifically, one policy gave Apple the right to reject apps built using a "commercialized template or app generation service."</strong></p> <p>Now, Apple appears to be prepping enforcement of this rule in a way that could hurt small businesses in a big way.</p><p><a href="https://econsultancy.com/blog/69666-apple-is-making-it-harder-for-small-businesses-to-offer-ios-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69681 2017-12-15T14:22:54+00:00 2017-12-15T14:22:54+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Let’s marvel at some wondrous stats from the world of digital marketing, shall we?</strong></p> <p>This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. </p><p><a href="https://econsultancy.com/blog/69681-the-best-digital-marketing-stats-we-ve-seen-this-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69660 2017-12-15T11:00:00+00:00 2017-12-15T11:00:00+00:00 What were the biggest social media trends in 2017? Nikki Gilliland <p><strong>Next up in our look back at the year that was 2017, we’re talking social media. </strong></p> <p>With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.</p><p><a href="https://econsultancy.com/blog/69660-what-were-the-biggest-social-media-trends-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69605 2017-12-15T09:30:00+00:00 2017-12-15T09:30:00+00:00 Four key programmatic trends from 2017 Ben Davis <p><strong>2017 seems like it may prove a somewhat seminal year for programmatic advertising.</strong></p> <p>Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.</p><p><a href="https://econsultancy.com/blog/69605-four-key-programmatic-trends-from-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69655 2017-12-14T14:00:00+00:00 2017-12-14T14:00:00+00:00 Four qualities of an agile marketer Jeff Rajeck <p><strong>In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term.</strong></p> <p>One recent example is the word 'agile' which now (capitalized) almost always refers to the project management method with stand-up meetings, sprints, and scrums.</p><p><a href="https://econsultancy.com/blog/69655-four-qualities-of-an-agile-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69665 2017-12-14T11:30:00+00:00 2017-12-14T11:30:00+00:00 How to start planning a successful content strategy Nikki Gilliland <p><strong>When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result. </strong></p> <p>When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus. </p><p><a href="https://econsultancy.com/blog/69665-how-to-start-planning-a-successful-content-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69663 2017-12-14T09:30:00+00:00 2017-12-14T09:30:00+00:00 Don't patronise me with 'personalised' cart abandonment emails (a case study) Ben Davis <p><strong>Personalisation is massive. We see it more and more in digital marketing and it's partly what machine learning technology will be tasked with in 2018.</strong></p> <p>But automated personalisation isn't <em>always</em> a good thing. If it isn't implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.</p><p><a href="https://econsultancy.com/blog/69663-don-t-patronise-me-with-personalised-cart-abandonment-emails-a-case-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69633 2017-12-13T15:00:00+00:00 2017-12-13T15:00:00+00:00 The six-point guide to data-driven transformation Jeff Rajeck <p><strong>Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology.</strong></p> <p>Commonly known as '<a href="https://econsultancy.com/training/digital-transformation/">digital transformation</a>', this process could (and perhaps should) be thought of as 'data-driven transformation' considering how important data is to the whole process. </p><p><a href="https://econsultancy.com/blog/69633-the-six-point-guide-to-data-driven-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69637 2017-12-13T12:00:00+00:00 2017-12-13T12:00:00+00:00 Data & analytics trends in 2018: What do the experts predict? Ben Davis <p><strong>It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers actually talking about data science.</strong></p> <p>The catalyst for this has arguably been the <a href="https://www.marketingweek.com/2017/11/28/ben-davis-ai-hype/">'AI summer'</a>, but there's much more to consider. Let's ask the experts what 2018 will have in store...</p><p><a href="https://econsultancy.com/blog/69637-data-analytics-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69648 2017-12-13T09:30:00+00:00 2017-12-13T09:30:00+00:00 Four tips for reducing checkout abandonment Luke Griffiths <p><strong>All retailers - from huge multinationals to the independent -  face the same dilemna. Why do online shoppers abandon their baskets, and what can they do to improve? </strong> </p> <p>Dropped baskets can happen at any stage of the customer journey, and can be due to a range of reasons, from a poorly designed website to a lack of fulfilment options. But it’s even more frustrating when this happens at the final hurdle, when customers are clicks away from getting through to the confirmation page.</p><p><a href="https://econsultancy.com/blog/69648-four-tips-for-reducing-checkout-abandonment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69664 2017-12-12T17:30:00+00:00 2017-12-12T17:30:00+00:00 China: Why digital marketing is changing along with a millennial middle class Kestrel Lee <p><strong>Since the time of David Ogilvy, our job has been to make people want things and it’s time we redirect our energies to that purpose because advertising is getting harder due to the appearance of a new middle class, the Y-generation, or millennials, in China and the rest of the world.</strong></p> <p>The 2017 Havas Meaningful Brand global report shows findings that “people wouldn't care if 74% of the brands they use disappeared.”</p><p><a href="https://econsultancy.com/blog/69664-china-why-digital-marketing-is-changing-along-with-a-millennial-middle-class/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69632 2017-12-12T14:30:00+00:00 2017-12-12T14:30:00+00:00 Three ways to take marketing automation to the next level Jeff Rajeck <p><strong>Marketing automation continues to be one of the biggest martech success stories of the past few years.</strong></p> <p>Econsultancy recently <a href="https://www.econsultancy.com/reports/state-of-marketing-automation-in-australia-and-new-zealand">conducted a survey </a>of companies in Australia and New Zealand and found that nearly four in five (79%) of brand marketers are already using marketing automation.</p><p><a href="https://econsultancy.com/blog/69632-three-ways-to-take-marketing-automation-to-the-next-level/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69659 2017-12-12T11:30:00+00:00 2017-12-12T11:30:00+00:00 10 inspiring ecommerce lookbooks that encourage sales Nikki Gilliland <p><strong>Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. </strong></p> <p>Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.</p><p><a href="https://econsultancy.com/blog/69659-10-inspiring-ecommerce-lookbooks-that-encourage-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69642 2017-12-12T09:30:00+00:00 2017-12-12T09:30:00+00:00 A day in the life of... a head of digital compliance Ben Davis <p><strong>Compliance will be one of the more unlikely buzzwords of marketing in 2018.</strong></p> <p>Yes, data protection has always been extremely important, but the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.</p><p><a href="https://econsultancy.com/blog/69642-a-day-in-the-life-of-a-head-of-digital-compliance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69640 2017-12-11T15:00:00+00:00 2017-12-11T15:00:00+00:00 Three benefits of making employees spend time in the trenches Patricio Robles <p><strong>What is it like to drive for Lyft? Soon, it's a question the company's more than 2,000 corporate employees will be better able to answer.</strong></p> <p>That's because the second largest ride hailing service in the U.S. is <a href="https://www.hrdive.com/news/to-better-understand-drivers-lyft-tells-employees-to-get-behind-the-wheel/512142/">now requiring</a> its employees to spend at least four hours a month driving for Lyft or, alternatively, working in one of Lyft's driver hubs or fielding driver support calls.</p><p><a href="https://econsultancy.com/blog/69640-three-benefits-of-making-employees-spend-time-in-the-trenches/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69646 2017-12-11T13:00:00+00:00 2017-12-11T13:00:00+00:00 UX trends in 2018: What do the experts predict? Ben Davis <p><strong>Our expert commentators have already discussed <a href="https://econsultancy.com/blog/69607-what-were-the-biggest-ux-trends-of-2017/">what they made of 2017</a>, so what do they expect and hope for next year?</strong></p> <p>Let's find out...</p><p><a href="https://econsultancy.com/blog/69646-ux-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69645 2017-12-11T11:00:00+00:00 2017-12-11T11:00:00+00:00 10 of the best ad campaigns from the UK’s top supermarkets Nikki Gilliland <p><strong>The UK’s biggest supermarkets are constantly vying for consumer attention. </strong></p> <p>The supermarkets spend millions on large-scale ad campaigns each year (and never more so than at Christmas time).</p><p><a href="https://econsultancy.com/blog/69645-10-of-the-best-ad-campaigns-from-the-uk-s-top-supermarkets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69653 2017-12-11T09:30:00+00:00 2017-12-11T09:30:00+00:00 What were the biggest ecommerce trends in 2017? Nikki Gilliland <p><strong>It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.</strong></p> <p>So, what were the biggest talking points?</p><p><a href="https://econsultancy.com/blog/69653-what-were-the-biggest-ecommerce-trends-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69650 2017-12-08T15:00:00+00:00 2017-12-08T15:00:00+00:00 What Amazon's entry into the pharmacy market might mean for pharma marketers Patricio Robles <p><strong>Amazon's unrelenting drive to take over the world continues. The latest potential target of the online retailer's ambitions: prescription drugs.</strong></p> <p>According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it's not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.</p><p><a href="https://econsultancy.com/blog/69650-what-amazon-s-entry-into-the-pharmacy-market-might-mean-for-pharma-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69644 2017-12-08T13:00:00+00:00 2017-12-08T13:00:00+00:00 SEO trends in 2018: What do the experts predict? Ben Davis <p><strong>What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017?</strong></p> <p>Thankfully, in this article we're concentrating solely on SEO (..and breathe). We've already looked at <a href="https://econsultancy.com/blog/69601-what-were-the-biggest-seo-trends-of-2017/">the big trends from this year</a>, now let's look into the crystal ball with the help of some search experts.</p><p><a href="https://econsultancy.com/blog/69644-seo-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69649 2017-12-08T11:30:00+00:00 2017-12-08T11:30:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who will. So, why not share it with your nearest and dearest (or, you know, people you don’t talk to on Twitter)?</strong></p> <p>The roundup includes talk about personalisation, packaging, and regrettable social media posts. Don’t say we don’t spoil you. </p><p><a href="https://econsultancy.com/blog/69649-the-best-digital-marketing-stats-we-ve-seen-this-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69643 2017-12-08T09:30:00+00:00 2017-12-08T09:30:00+00:00 Four key traits of ‘human’ brands Nikki Gilliland <p><strong>As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage?</strong></p> <p>Interestingly, it seems the one thing consumers will look for in the year ahead is a brand that sounds exactly like they do. In other words, emotional intelligence – i.e. the ability to empathise and engage like a human – will become the biggest consumer expectation of all.</p><p><a href="https://econsultancy.com/blog/69643-four-key-traits-of-human-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69652 2017-12-07T15:00:33+00:00 2017-12-07T15:00:33+00:00 Four key digital trends impacting travel and hospitality brands Nikki Gilliland <p><strong>The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’.</strong></p> <p>In fact, this emphasis on customer experience is so high that it has now collectively overtaken customer acquisition as the biggest business priority in travel.</p><p><a href="https://econsultancy.com/blog/69652-four-key-digital-trends-impacting-travel-and-hospitality-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69641 2017-12-07T13:00:00+00:00 2017-12-07T13:00:00+00:00 Target is the latest retailer to launch a mobile wallet: Will it work? Patricio Robles <p><strong>2017 has been a record-breaking year for retail, and not in a good way.</strong></p> <p>Under pressure from a number of factors, including the growth of ecommerce, brick and mortar retailers have closed thousands of stores this year and some, including big names like Toys R Us, Sears Canada and Payless, have filed for bankruptcy.</p><p><a href="https://econsultancy.com/blog/69641-target-is-the-latest-retailer-to-launch-a-mobile-wallet-will-it-work/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69607 2017-12-07T09:30:00+00:00 2017-12-07T09:30:00+00:00 What were the biggest UX trends of 2017? Ben Davis <p><strong>We've all been ordering our toilet tissue through Alexa, right?</strong></p> <p>Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.</p><p><a href="https://econsultancy.com/blog/69607-what-were-the-biggest-ux-trends-of-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69639 2017-12-06T16:30:00+00:00 2017-12-06T16:30:00+00:00 China: Tips for marketers taking a new digital role in the country Kestrel Lee <p><strong>Recently, I wrote <a href="https://econsultancy.com/blog/69578-what-western-brands-need-to-know-before-joining-china-s-massive-ecommerce-economy/">a piece</a> on what brands should take note of before entering the Chinese market.<br></strong></p> <p>However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.</p><p><a href="https://econsultancy.com/blog/69639-china-tips-for-marketers-taking-a-new-digital-role-in-the-country/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69631 2017-12-06T14:30:00+00:00 2017-12-06T14:30:00+00:00 Four steps to optimizing customer experience using data & analytics Jeff Rajeck <p><strong>Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics.</strong></p> <p>Which is interesting as CX and analytics seem worlds apart. CX tends to be a soft, holistic study of how to make customers happier and analytics consists of the cold, hard numbers which fuel return on investment (ROI) calculations.</p><p><a href="https://econsultancy.com/blog/69631-four-steps-to-optimizing-customer-experience-using-data-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69601 2017-12-06T11:30:00+00:00 2017-12-06T11:30:00+00:00 What were the biggest SEO trends of 2017? Ben Davis <p><strong>Well, folks, 2017 is on its last legs (though it's felt that way since January), and that means it's time to look at what happened this year in digital marketing.</strong></p> <p>Let's start with the big daddy, SEO. What do the experts think was particularly pertinent in 2017?</p><p><a href="https://econsultancy.com/blog/69601-what-were-the-biggest-seo-trends-of-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69624 2017-12-06T09:30:00+00:00 2017-12-06T09:30:00+00:00 Three ways to boost brand safety in the programmatic age Sacha Berlik <p><strong>A perfectly planned ad campaign, sabotaged by brand messages popping up next to extremist or inappropriate content. This nightmareish prospect is enough to fill most marketers with fear - and for some, unfortunately, it has become a reality. </strong></p><p><a href="https://econsultancy.com/blog/69624-three-ways-to-boost-brand-safety-in-the-programmatic-age/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69630 2017-12-06T02:00:00+00:00 2017-12-06T02:00:00+00:00 The best APAC digital marketing stats from November 2017 Ben Davis <p><strong>Unsurprisingly it's been a big month for Chinese ecommerce, with Singles Day dominating the headlines.</strong></p> <p>Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.</p><p><a href="https://econsultancy.com/blog/69630-the-best-apac-digital-marketing-stats-from-november-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69636 2017-12-05T13:00:00+00:00 2017-12-05T13:00:00+00:00 Is the Calvin Klein & Amazon deal a step-change for multichannel fashion retail? Nikki Gilliland <p><strong>Last month, Calvin Klein announced a new collaboration with Amazon Fashion for the 2017 holiday season. Along with an exclusive online shop, it has opened two pop-up stores in New York and Los Angeles to run until the end of December.</strong></p> <p>Previously, Calvin Klein has given department stores first access to its new ranges. This time, however, shoppers won’t be able to get their hands on fresh Calvin’s anywhere but Amazon until January – long after the Christmas period has finished.</p><p><a href="https://econsultancy.com/blog/69636-is-the-calvin-klein-amazon-deal-a-step-change-for-multichannel-fashion-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69612 2017-12-05T10:02:15+00:00 2017-12-05T10:02:15+00:00 Eight steps to landing page success Nikki Gilliland <p><strong>A well-designed landing page can make or break a campaign. </strong></p> <p>Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective landing page?</p><p><a href="https://econsultancy.com/blog/69612-eight-steps-to-landing-page-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69622 2017-12-04T15:30:00+00:00 2017-12-04T15:30:00+00:00 Four ways brands build loyalty & engagement (without using points) Jeff Rajeck <p><strong>It's often said that it costs a lot more to acquire a new customer than to retain an old one.</strong></p> <p>Because of this, many marketers have been tasked with developing engagement and loyalty programmes.</p><p><a href="https://econsultancy.com/blog/69622-four-ways-brands-build-loyalty-engagement-without-using-points/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69634 2017-12-04T12:25:00+00:00 2017-12-04T12:25:00+00:00 Six ways fintech startups could hurt incumbent banks Patricio Robles <p><strong>For years, there has been much talk about the impact of fintech startups like <a href="https://econsultancy.com/blog/67730-fintech-startup-mondo-provides-slick-impressive-ux-review">Monzo</a> and <a href="https://econsultancy.com/blog/67854-atom-bank-no-branches-no-legacy-tech-fewer-channels">Atom Bank</a> on incumbent banks but little has been done to quantify the actual effects fintechs are having on big banks.</strong></p> <p>New data from The Bank of England (BoE), published as part of its 2017 stress test of the UK banking system, however, is shedding light on this subject.</p><p><a href="https://econsultancy.com/blog/69634-six-ways-fintech-startups-could-hurt-incumbent-banks/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69626 2017-12-04T11:00:00+00:00 2017-12-04T11:00:00+00:00 A day in the life of... insight director at UM Ben Davis <p><strong>This week's 'day in the life' interview is one of my favourites.</strong></p> <p>Michael Brown is insights director at UM. Here's how he fills his time, and what makes his role so enjoyable.</p><p><a href="https://econsultancy.com/blog/69626-a-day-in-the-life-of-insight-director-at-um/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69627 2017-12-04T09:30:00+00:00 2017-12-04T09:30:00+00:00 Battle of the Christmas chatbots: Why M&S beats Lego & ASOS Nikki Gilliland <p><strong>Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.</strong></p> <p>This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.</p><p><a href="https://econsultancy.com/blog/69627-battle-of-the-christmas-chatbots-why-m-s-beats-lego-asos/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69629 2017-12-01T14:00:00+00:00 2017-12-01T14:00:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>What better way to kick off the most festive month of the year than with a run-down of digital marketing stats?</strong></p> <p>Go on, grab and mince pie, you’re officially allowed now…</p><p><a href="https://econsultancy.com/blog/69629-the-best-digital-marketing-stats-we-ve-seen-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69628 2017-12-01T12:30:00+00:00 2017-12-01T12:30:00+00:00 10 fascinating stories we loved this week at Econsultancy Ben Davis <p><strong>Bezos laughing like a drain, AI that can predict how your neighbourhood will vote by looking at your cars on Google Streetview, and deaths caused by Pokémon Go.</strong></p> <p>It can only be the unputdownable stories we've been reading at Econsultancy this week.</p><p><a href="https://econsultancy.com/blog/69628-10-fascinating-stories-we-loved-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69620 2017-12-01T11:00:00+00:00 2017-12-01T11:00:00+00:00 Only 29% of influencer campaigns use trackable URLs for attribution Ben Davis <p><strong>Celebrity Intelligence this week released a new study, <a href="https://hello.celebrityintelligence.com/age-of-influence/">The Age of Social Influence</a>, which includes some interesting findings about the evolution of influencer campaigns.</strong></p> <p>But let's look at some of the key findings from the accompanying survey of 270 marketing specialists – some very positive and others, as the headline suggests, showing room for improvement.</p><p><a href="https://econsultancy.com/blog/69620-only-29-of-influencer-campaigns-use-trackable-urls-for-attribution/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69610 2017-12-01T09:30:00+00:00 2017-12-01T09:30:00+00:00 What do voice user interfaces mean for marketers & brands? Nick Hammond <p><strong>I recently attended an interesting <a href="http://content.warc.com/warc-event-new-technology-digital-assistants-voice-strategy-vr-insights">WARC mini-conference</a> on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.<a href="http://www.mindshareworld.com/uk/about/speak-easy"><br></a></strong></p> <p>Here are some observations from this session regarding voice tech, beginning with some background before looking specifically at the commercial challenges and opportunities for brands. (Please also see my recent article, <a href="https://econsultancy.com/blog/68990-why-brands-should-be-bothered-about-voice-bots/"><em>Why brands should be bothered about voice bots</em></a>).</p><p><a href="https://econsultancy.com/blog/69610-what-do-voice-user-interfaces-mean-for-marketers-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69623 2017-11-30T13:04:33+00:00 2017-11-30T13:04:33+00:00 How will Snapchat's redesign affect branded content? Patricio Robles <p><strong>By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to prove that it will ever become a profitable business.</strong></p> <p>Snapchat's woes don't appear accidental either. Facebook recognized that Snapchat presented perhaps the biggest threat to its dominance and has engaged in a concerted effort to thwart Snapchat's rise, one that seems to be working.</p><p><a href="https://econsultancy.com/blog/69623-how-will-snapchat-s-redesign-affect-branded-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69621 2017-11-30T10:00:00+00:00 2017-11-30T10:00:00+00:00 Four simple tips to make boring copy more exciting Nikki Gilliland <p><strong>Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell themselves.</strong></p> <p>But what if your product is far less appealing?</p><p><a href="https://econsultancy.com/blog/69621-four-simple-tips-to-make-boring-copy-more-exciting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69613 2017-11-29T13:40:00+00:00 2017-11-29T13:40:00+00:00 Marketers & the GDPR: Don't panic, here's how to get started Ben Davis <p><strong>Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.</strong></p> <p>Here's a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.</p><p><a href="https://econsultancy.com/blog/69613-marketers-the-gdpr-don-t-panic-here-s-how-to-get-started/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69619 2017-11-29T09:56:22+00:00 2017-11-29T09:56:22+00:00 How publishers are using augmented reality to bring stories to life Nikki Gilliland <p><strong>Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether. </strong></p> <p>While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in a whole new way. </p><p><a href="https://econsultancy.com/blog/69619-how-publishers-are-using-augmented-reality-to-bring-stories-to-life/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69618 2017-11-29T09:30:00+00:00 2017-11-29T09:30:00+00:00 A day in the life of... content marketing manager at Skimlinks Ben Davis <p><strong><a href="https://www.linkedin.com/in/angus-quinn-7bb27370/">Angus Quinn</a> is content marketing manager at Skimlinks. What does he do, and what does it take to do it?</strong></p> <p>We're about to find out...</p><p><a href="https://econsultancy.com/blog/69618-a-day-in-the-life-of-content-marketing-manager-at-skimlinks/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69614 2017-11-28T14:00:00+00:00 2017-11-28T14:00:00+00:00 Amazon won Thanksgiving and Black Friday as retail strategy varied Patricio Robles <p><strong>Amazon's dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.</strong></p> <p><a href="https://www.digitalcommerce360.com/2017/11/27/amazon-captures-55-of-black-friday-transactions-among-top-online-retailers/">According to</a> the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.</p><p><a href="https://econsultancy.com/blog/69614-amazon-won-thanksgiving-and-black-friday-as-retail-strategy-varied/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69599 2017-11-28T11:00:23+00:00 2017-11-28T11:00:23+00:00 Why SEO is getting vertical-specific Marcus Tober <p><strong>A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its <a href="https://econsultancy.com/blog/68642-how-machine-learning-has-made-google-search-results-more-relevant">RankBrain</a> system, to improve search results.</strong></p> <p>This helps it better understand the intention behind the words that searchers type into the search box, with the ultimate aim of making results more relevant and providing the best possible results for each and every keyword.</p><p><a href="https://econsultancy.com/blog/69599-why-seo-is-getting-vertical-specific/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69611 2017-11-28T09:22:08+00:00 2017-11-28T09:22:08+00:00 10 must-have B2B marketing tools Chris Sheen <p><strong>Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask.</strong></p><p><a href="https://econsultancy.com/blog/69611-10-must-have-b2b-marketing-tools/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69608 2017-11-27T17:00:00+00:00 2017-11-27T17:00:00+00:00 Eight Singles Day insights for Asian brands targeting 2018 Kestrel Lee <p><strong>Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival's performance in 2017.</strong></p><p><a href="https://econsultancy.com/blog/69608-eight-singles-day-insights-for-asian-brands-targeting-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69609 2017-11-27T15:00:00+00:00 2017-11-27T15:00:00+00:00 Should brands be worried about the possible repeal of net neutrality rules? Patricio Robles <p><strong>The potential repeal of the 2015 net neutrality rules that were implemented in the U.S. by the Federal Communications Commission (FCC) has sparked an outcry from consumers, consumer rights groups, businesses and trade organizations.</strong></p> <p>Under a proposal unveiled last week, ISPs would, among other things, no longer be banned from charging companies to prioritize the delivery of their content or restricting access to particular online services that utilize significant resources.</p><p><a href="https://econsultancy.com/blog/69609-should-brands-be-worried-about-the-possible-repeal-of-net-neutrality-rules/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>