tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2018-03-16T15:40:31+00:00 tag:econsultancy.com,2008:BlogPost/69872 2018-03-16T15:40:31+00:00 2018-03-16T15:40:31+00:00 Why Kate Spade's superb video content strategy is a lesson to all fashion marketers Nikki Gilliland <p><strong>US fashion brand Kate Spade has wholeheartedly embraced video content in the past few years.</strong></p> <p>While some treat social as a customer service vehicle or a secondary marketing tool, the retailer sees social as the key to success, creating an entertainment-driven strategy to drive engagement and increase sales across the globe.</p><p><a href="https://econsultancy.com/blog/69872-why-kate-spade-s-superb-video-content-strategy-is-a-lesson-to-all-fashion-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69874 2018-03-16T15:32:47+00:00 2018-03-16T15:32:47+00:00 Capital One's new browser extension is a great example of common-sense fintech innovation Patricio Robles <p><strong>Last year, Capital One, one of the United States' largest commercial banks and credit card issuers, launched <a href="https://www.capitalone.com/applications/eno/">Eno</a>, a digital assistant that allows customers to manage their accounts conversationally through SMS.</strong></p> <p>Now, Capital One has brought Eno to the browser through a new Chrome and Firefox extension that could prove very useful to Capital One cardholders.</p><p><a href="https://econsultancy.com/blog/69874-capital-one-s-new-browser-extension-is-a-great-example-of-common-sense-fintech-innovation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69879 2018-03-16T13:21:37+00:00 2018-03-16T13:21:37+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>There’s a lot to sink your teeth into in this week’s roundup, including news about mobile commerce, marketing budgets, GDPR and more. </strong></p> <p>The <a href="https://econsultancy.com/reports/internet-statistics-compendiumhttps://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> is also ready and waiting as always.</p><p><a href="https://econsultancy.com/blog/69879-the-best-digital-marketing-stats-we-ve-seen-this-week-13/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69870 2018-03-16T10:20:44+00:00 2018-03-16T10:20:44+00:00 GDPR: Why the opportunities far outweigh the costs Kieran Flanagan <p><strong>Instilling trust in users can be a significant challenge for marketers. Every one of us has at one time been fooled by a mis-sold product, over-hyped service, or B.S. guarantee. </strong></p> <p>These lies are annoying and could lead to a financial loss. However, they all pale in comparison to a far more serious trust issue. One which is forefront in the consumer’s mind every time they have to hand over their email address, telephone number, or personal details.</p><p><a href="https://econsultancy.com/blog/69870-gdpr-why-the-opportunities-far-outweigh-the-costs/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69873 2018-03-15T15:24:45+00:00 2018-03-15T15:24:45+00:00 A brief introduction to second-party data Ben Davis <p><strong>Econsultancy has just published a handy <a href="https://econsultancy.com/reports/second-party-data/">guide to second-party data</a>, in association with Salesforce.</strong></p> <p>Here's a quick intro to the subject, along with some brief discussion of why second-party data is growing in importance.</p><p><a href="https://econsultancy.com/blog/69873-a-brief-introduction-to-second-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69871 2018-03-15T10:46:00+00:00 2018-03-15T10:46:00+00:00 Five quick content opportunities for time-poor B2B marketers Matthew Davis <p><strong>B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar.</strong></p> <p>I’ve put together some simple tips for time-conscious B2B content creators.</p><p><a href="https://econsultancy.com/blog/69871-five-quick-content-opportunities-for-time-poor-b2b-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69869 2018-03-15T09:23:37+00:00 2018-03-15T09:23:37+00:00 How brands have used satire in advertising Nikki Gilliland <p><strong>Beer brand BrewDog recently released its ‘Pink IPA: Beer for Girls’ – a parody product designed to highlight pay and gender inequality in the UK.</strong></p> <p>The joke was not well-received. In fact, the campaign was labelled as lazy and poorly executed, even serving to exemplify the issue of sexism in marketing rather than expose it. </p><p><a href="https://econsultancy.com/blog/69869-how-brands-have-used-satire-in-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69867 2018-03-14T14:30:00+00:00 2018-03-14T14:30:00+00:00 How healthcare companies are getting creative to acquire data Patricio Robles <p><strong>Data is the black gold of the 21st century. This is perhaps no truer than in the healthcare industry, where data has the potential to help address some of the biggest challenges individuals face.</strong></p> <p>As in just about every industry, the companies that need data the most aren't always the ones that collect it. In some cases, valuable data is generated and owned by third parties; in others, companies need tools and technologies offered by third parties to collect data that they have the potential to generate.</p><p><a href="https://econsultancy.com/blog/69867-how-healthcare-companies-are-getting-creative-to-acquire-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69865 2018-03-14T11:30:00+00:00 2018-03-14T11:30:00+00:00 What is 'dark martech' and what challenges does it present? Nikki Gilliland <p><strong>An ominous-sounding term – dark martech actually refers to the practice of using homegrown technology or tools for marketing functions rather than third-party software solutions.</strong></p> <p>While many organisations might choose to go down this route, there are big challenges to consider. </p><p><a href="https://econsultancy.com/blog/69865-what-is-dark-martech-and-what-challenges-does-it-present/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69866 2018-03-14T09:30:00+00:00 2018-03-14T09:30:00+00:00 How UX makes Cookpad's app the best antidote to Instagram for foodies Nikki Gilliland <p><strong>Recipe sharing has come a long way from hand-me-down cookbooks. Now, you can find out how to make anything from roast beef to ramen with just a quick search online.</strong></p> <p>CookPad, Japan’s largest recipe-sharing network, now has global headquarters here in the UK in Bristol (where they are <a href="https://www.indeed.co.uk/jobs?q=%22cookpad%22&amp;l=Bristol&amp;radius=25">rapidly growing a data science team</a> to further augment their app andnservice). With 60 million monthly unique users in Japan and 40 million global users per month – its hungry user-base is rapidly growing. </p><p><a href="https://econsultancy.com/blog/69866-how-ux-makes-cookpad-s-app-the-best-antidote-to-instagram-for-foodies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69868 2018-03-13T13:30:00+00:00 2018-03-13T13:30:00+00:00 Why your headlines are worth almost all your content marketing efforts (and how to improve them) James Carson <p><strong>There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. </strong></p> <p>My experience at various publishers is that, increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown around it. </p><p><a href="https://econsultancy.com/blog/69868-why-your-headlines-are-worth-almost-all-your-content-marketing-efforts-and-how-to-improve-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69860 2018-03-13T11:02:33+00:00 2018-03-13T11:02:33+00:00 Start Me Up! Metrical – reducing cart abandonment with predictive analytics Ben Davis <p><strong>In 'Start Me Up' we feature new digital businesses, often in martech. This week it's the turn of <a href="https://metric.al/">Metrical</a>, a cart abandonment solution built on predictive analytics.</strong></p> <p>We caught up with Zabe Agha, the Founder &amp; CEO, to ask a few questions.</p> <p><a href="https://econsultancy.com/blog/69860-start-me-up-metrical-reducing-cart-abandonment-with-predictive-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69858 2018-03-13T09:07:50+00:00 2018-03-13T09:07:50+00:00 A UX review of Etsy, the most user-friendly mobile website according to Google Nikki Gilliland <p><strong>Any retailer that doesn’t have a mobile-friendly website doesn’t just risk losing out on sales. A poor mobile experience can lead to basket abandonment, or worse - a lost customer for life.</strong> </p> <p>This is because shopping on mobile is now second nature for most people. According to Adobe, <a href="https://www.essentialretail.com/features/retailers-mobile-friendly/" target="_blank">61% of visits</a> to retail sites now stem from mobile devices, while 70% of purchases are predicted to be made on mobile over desktop by the end of the year.</p><p><a href="https://econsultancy.com/blog/69858-a-ux-review-of-etsy-the-most-user-friendly-mobile-website-according-to-google/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69864 2018-03-12T15:30:00+00:00 2018-03-12T15:30:00+00:00 The best APAC digital marketing stats from the last month Ben Davis <p><strong>We're a bit late this month with this brief roundup of best Asia-Pacific digital marketing stats from February 2018.</strong></p> <p>Plenty to get your teeth stuck into here, as well as in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69864-the-best-apac-digital-marketing-stats-from-the-last-month/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69855 2018-03-12T13:30:00+00:00 2018-03-12T13:30:00+00:00 Employer-sponsored healthcare initiatives will create new opportunities for pharmas & medical device companies Patricio Robles <p><strong>Last month, Amazon, Berkshire Hathaway and JPMorgan Chase <a href="https://econsultancy.com/blog/69761-three-huge-employers-are-going-to-try-to-disrupt-healthcare">announced</a> they were teaming up to launch a venture aimed at providing better, more cost-effective healthcare to their employees.</strong></p> <p>And then last week, it was reported that Apple is launching AC Wellness, “an independent medical practice dedicated to delivering compassionate, effective healthcare to the Apple employee population.”</p><p><a href="https://econsultancy.com/blog/69855-employer-sponsored-healthcare-initiatives-will-create-new-opportunities-for-pharmas-medical-device-companies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69859 2018-03-12T11:00:00+00:00 2018-03-12T11:00:00+00:00 How Now TV is mastering multichannel customer experience Matthew Davis <p><strong>In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.</strong></p> <p>Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).</p><p><a href="https://econsultancy.com/blog/69859-how-now-tv-is-mastering-multichannel-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69692 2018-03-12T09:45:00+00:00 2018-03-12T09:45:00+00:00 A day in the life of... Head of Client Services at an ecommerce agency Ben Davis <p><strong>This week's interview is Head of Client Services at Astound Commerce, Ben Rainbow.</strong></p> <p>Let's find out what his days look like...</p><p><a href="https://econsultancy.com/blog/69692-a-day-in-the-life-of-head-of-client-services-at-an-ecommerce-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69862 2018-03-09T15:00:00+00:00 2018-03-09T15:00:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Grab a tea, coffee, or a comforting beverage of your choice – it’s time for stats.</strong></p> <p>This week’s roundup includes talk about online sales, search snippets, data privacy and lots more. Be sure to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> too. It’s always jam-packed full of extra info.</p><p><a href="https://econsultancy.com/blog/69862-the-best-digital-marketing-stats-we-ve-seen-this-week-12/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69863 2018-03-09T14:09:00+00:00 2018-03-09T14:09:00+00:00 Why protecting your competitive price position is critical to profitable growth Min-Jee Hwang <p><strong>Do you know where your pricing stands relative to your top competitors?</strong></p> <p>Keeping an eye on how you compare across your most important categories or brands is critical to getting a bird's eye view of the market and capitalizing on where you have pricing power.</p><p><a href="https://econsultancy.com/blog/69863-why-protecting-your-competitive-price-position-is-critical-to-profitable-growth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69861 2018-03-09T12:02:00+00:00 2018-03-09T12:02:00+00:00 Are you underestimating prototyping for digital services? Paul Boag <p><strong>Prototyping has become an indispensable tool for those designing digital services, but it has broader business benefits too.</strong></p> <p>Mention the term prototyping, and most people think of engineers or designers. Rarely do they see prototyping as a business tool.</p><p><a href="https://econsultancy.com/blog/69861-are-you-underestimating-prototyping-for-digital-services/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69843 2018-03-09T10:03:14+00:00 2018-03-09T10:03:14+00:00 Econsultancy is looking for a Deputy Editor Ben Davis <p><strong>If you can't work it out from the stock image below, we're looking for a Deputy Editor to join our London content team and work alongside writers, researchers, designers and community managers.</strong></p> <p>The perks are pretty awesome – Fitzrovia/Soho offices, lots of interviews, events and time to explore your own interests within the sprawling marketing, ecommerce tech and digital industries.</p><p><a href="https://econsultancy.com/blog/69843-econsultancy-is-looking-for-a-deputy-editor/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69857 2018-03-09T09:40:16+00:00 2018-03-09T09:40:16+00:00 The GDPR may be good for inbound marketers, but it's no excuse for crap content Maximilian Tatton-Brown <p><strong>A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).</strong></p> <p>This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.</p><p><a href="https://econsultancy.com/blog/69857-the-gdpr-may-be-good-for-inbound-marketers-but-it-s-no-excuse-for-crap-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69852 2018-03-08T13:15:27+00:00 2018-03-08T13:15:27+00:00 Will digital phenotyping ever be applied to pharma marketing? Patricio Robles <p><strong>The landscape for pharma marketing is changing rapidly and pharma companies are being forced to rethink how and to whom they market.</strong></p> <p>For example, it's now reasonable to talk about <a href="https://econsultancy.com/blog/69826-could-a-pharma-company-shun-sales-reps-and-be-successful">the possibility of a pharma company shunning sales reps entirely</a> and instead using digital channels to reach healthcare professionals and patients directly – an approach that probably would have seemed unthinkable less than a decade ago.</p><p><a href="https://econsultancy.com/blog/69852-will-digital-phenotyping-ever-be-applied-to-pharma-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69854 2018-03-08T12:30:00+00:00 2018-03-08T12:30:00+00:00 How to choose a B2B PR agency Matthew Davis <p><strong>There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.</strong></p> <p>So how do you pick a PR?</p><p><a href="https://econsultancy.com/blog/69854-how-to-choose-a-b2b-pr-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69853 2018-03-08T10:12:29+00:00 2018-03-08T10:12:29+00:00 Four examples of ‘hard luxury’ brands embracing ecommerce Nikki Gilliland <p><strong>Ecommerce is now a big focus for luxury brands. </strong></p> <p>According to Bain, these efforts are paying off. The global luxury market <a href="http://www.bain.com/publications/articles/luxury-goods-worldwide-market-study-fall-winter-2017.aspx" target="_blank">grew by 5%</a> to reach an estimated €1.2 trillion in 2017, with online sales increasing by 24% to reach an overall market share of 9%.</p><p><a href="https://econsultancy.com/blog/69853-four-examples-of-hard-luxury-brands-embracing-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69856 2018-03-08T09:18:00+00:00 2018-03-08T09:18:00+00:00 Overcoming bias in the SEO & PR industries Lexi Mills <p><strong>I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.</strong></p> <p>SEO was/is a male dominated sector; <a href="https://moz.com/blog/2015-online-marketing-industry-survey">70% of employees are men</a>. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.</p><p><a href="https://econsultancy.com/blog/69856-overcoming-bias-in-the-seo-pr-industries/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69851 2018-03-07T14:52:05+00:00 2018-03-07T14:52:05+00:00 Amazon is looking to partner with a bank to offer checking accounts Patricio Robles <p><strong>Is there any industry that Amazon isn't looking to enter?</strong></p> <p>On Monday, the Wall Street Journal <a href="https://www.wsj.com/articles/are-you-ready-for-an-amazon-branded-checking-account-1520251200">reported</a> that the online retail giant is in talks with a number of large banks, including JPMorgan Chase, about launching a checking account product that would be offered to Amazon customers.</p><p><a href="https://econsultancy.com/blog/69851-amazon-is-looking-to-partner-with-a-bank-to-offer-checking-accounts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69847 2018-03-07T10:35:11+00:00 2018-03-07T10:35:11+00:00 15 marvellous microcopy examples (and how they improve UX) Nikki Gilliland <p><strong>The devil is in the detail, or so they say.</strong></p> <p>When it comes to creating a great user experience, this certainly seems to be the case. From slick pop-ups to real-time social proof – there are many features that can help <a href="https://www.econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow" target="_blank">create user flow</a>.</p><p><a href="https://econsultancy.com/blog/69847-15-marvellous-microcopy-examples-and-how-they-improve-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69850 2018-03-07T09:48:11+00:00 2018-03-07T09:48:11+00:00 How can marketers avoid controversial campaigns? Alex Jones <p><strong>In these polarising times we live in, controversy never seems to be too far away. From day-to-day politics to the world of sport, it appears we have an attraction to things that cause a bit of a stir.</strong></p> <p>Often, these controversial topics can be a marketer’s best friend acting as <a href="https://www.zazzlemedia.co.uk/blog/linkbait-campaign-process/">link bait</a>. After all, if you’re trying to get people talking about your brand, you need to give them something to talk about.</p><p><a href="https://econsultancy.com/blog/69850-how-can-marketers-avoid-controversial-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69844 2018-03-06T13:50:00+00:00 2018-03-06T13:50:00+00:00 Why Nike's refreshed product pages improve CX (& beat Adidas) Ben Davis <p><strong>Nike has recently refreshed its product pages on its ecommerce store.</strong></p> <p>There are some key changes which are worth a look...</p><p><a href="https://econsultancy.com/blog/69844-why-nike-s-refreshed-product-pages-improve-cx-beat-adidas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69846 2018-03-06T11:30:00+00:00 2018-03-06T11:30:00+00:00 Celebrity chefs and their Instagram strategies – More than just food porn? Nikki Gilliland <p><strong>Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.</strong></p> <p>So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve. </p><p><a href="https://econsultancy.com/blog/69846-celebrity-chefs-and-their-instagram-strategies-more-than-just-food-porn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69845 2018-03-06T09:56:49+00:00 2018-03-06T09:56:49+00:00 The five biggest words in advertising right now Dale Lovell <p><strong>I was lucky enough to get to attend the IAB Leadership Summit at Sopwell House, St Albans a few weeks ago. As the name implies it’s a senior level summit of industry bigwigs from brands, agencies, publishers and technology sectors.</strong></p><p><a href="https://econsultancy.com/blog/69845-the-five-biggest-words-in-advertising-right-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69840 2018-03-05T15:29:00+00:00 2018-03-05T15:29:00+00:00 Facebook quietly rolls out new ad placements as Power Editor merges with Ads Manager Depesh Mandalia <p><strong>If you've been closely involved with Facebook ads you'll know that Facebook made <a href="https://www.facebook.com/business/news/introducing-the-updated-ads-manager">an announcement </a>to merge Power Editor and Ads Manager for all advertisers in 2018.</strong></p> <p>The time has now come. But Facebook also sneaked in a massive update, too.</p><p><a href="https://econsultancy.com/blog/69840-facebook-quietly-rolls-out-new-ad-placements-as-power-editor-merges-with-ads-manager/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69825 2018-03-05T12:10:00+00:00 2018-03-05T12:10:00+00:00 All the GDPR resources marketers need, in one place Ben Davis <p><strong>In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the <a href="https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/">ICO guide to the General Data Protection Regulation</a> (GDPR).</strong></p> <p>But whether you have or haven't read this excellent guide (it's certainly the best starting point), there are plenty of other resources you will need access to if you really want to engage with the GDPR. Here's a list of the ones I have found useful...</p><p><a href="https://econsultancy.com/blog/69825-all-the-gdpr-resources-marketers-need-in-one-place/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69654 2018-03-05T10:33:34+00:00 2018-03-05T10:33:34+00:00 A day in the life of... COO at a delivery scale-up Ben Davis <p><strong>Recently we spent a day with a <a href="https://econsultancy.com/blog/69755-a-day-in-the-life-of-head-of-growth-at-a-food-delivery-startup/">head of growth at a food delivery startup</a>, and this week we're sticking with operations and delivery, speaking to the COO at Stuart, a delivery scale-up.</strong></p> <p>Dave Saenz is the man in question. Here's what he does with his days...</p> <p><a href="https://econsultancy.com/blog/69654-a-day-in-the-life-of-coo-at-a-delivery-scale-up/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69841 2018-03-02T16:20:08+00:00 2018-03-02T16:20:08+00:00 Retailers, let us know how you prepare for Black Friday each year, and get a free copy of our planning report Ben Davis <p><strong>Econsultancy is looking for retailers to take part in our 'Lessons from Black Friday' research by filling <a href="http://www.surveygizmo.com/s3/4163604/Black-Friday-2018">a short five-minute survey.</a></strong></p><p><a href="https://econsultancy.com/blog/69841-retailers-let-us-know-how-you-prepare-for-black-friday-each-year-and-get-a-free-copy-of-our-planning-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69842 2018-03-02T15:02:25+00:00 2018-03-02T15:02:25+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>With snow hitting UK shores this week, it’s a wonder we’ve found the time to think about anything other than the cold. But what do you know, we’ve just about managed…</strong></p> <p>So, let’s delve into what <em>else</em> has been happening, specifically in the wonderful world of digital marketing.</p> <p>This week’s roundup includes news about open banking, customer data, YouTube, and paid ads. For more, don't forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69842-the-best-digital-marketing-stats-we-ve-seen-this-week-11/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69832 2018-03-02T11:29:00+00:00 2018-03-02T11:29:00+00:00 Four challenges that any paid social strategy should consider Nikki Gilliland <p><strong>As brand organic social content is <a href="https://www.econsultancy.com/blog/69721-why-the-facebook-news-feed-update-might-be-the-wake-up-call-that-marketers-need">downweighted</a>, more and more brands are turning to paid social to reach users online. </strong></p> <p>The benefits don’t just stop at increased visibility - paid social ads can give brands greater control over audience targeting, as well as a valuable presence across a variety of social channels. </p><p><a href="https://econsultancy.com/blog/69832-four-challenges-that-any-paid-social-strategy-should-consider/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69839 2018-03-02T10:16:24+00:00 2018-03-02T10:16:24+00:00 Eight things your chatbot should never do Nikki Gilliland <p><strong>Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs.</strong></p> <p>But what does the average user really think of brand bots? </p><p><a href="https://econsultancy.com/blog/69839-eight-things-your-chatbot-should-never-do/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69838 2018-03-02T09:10:00+00:00 2018-03-02T09:10:00+00:00 How Admiral built a full end-to-end car finance solution in four months Heledd Jones <p><strong>At Admiral we recently built and launched a new car finance product in fewer than four months.</strong></p> <p>It’s also a market-first: the only fully online direct-to-consumer car finance website and the only place consumers can see car finance PCP and HP deals side-by-side with personal loans.</p><p><a href="https://econsultancy.com/blog/69838-how-admiral-built-a-full-end-to-end-car-finance-solution-in-four-months/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69837 2018-03-01T17:29:00+00:00 2018-03-01T17:29:00+00:00 'New retail' to VR: The hottest digital technologies in China that you should know about Ashley Galina Dudarenok <p><strong>For a long time, China had been called the world’s factory for manufacturing and assembly – which seems to be unrelated to creativity.</strong></p> <p>However, Chinese information technology has grown at an amazing speed in recent decades and has taken over industries like mobile payment, ecommerce, express service and online investment products.</p> <p>What should you know about China’s booming technology?</p><p><a href="https://econsultancy.com/blog/69837-new-retail-to-vr-the-hottest-digital-technologies-in-china-that-you-should-know-about/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69836 2018-03-01T13:15:00+00:00 2018-03-01T13:15:00+00:00 I'm a vegetarian, but ever since the chicken shortage, I can't stop thinking about KFC Ben Davis <p><strong>I know, I know, KFC's chicken shortage in the UK is quite a few days behind us, but I can't get it out of my mind.</strong></p> <p>That's probably because I can see a KFC from my bedroom window and can smell gravy (apparently <a href="http://www.bbc.co.uk/news/business-43226105">also in short supply this week</a>) when I walk from my car to the front door.</p><p><a href="https://econsultancy.com/blog/69836-i-m-a-vegetarian-but-ever-since-the-chicken-shortage-i-can-t-stop-thinking-about-kfc/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69833 2018-03-01T10:30:00+00:00 2018-03-01T10:30:00+00:00 Eight time-honoured tips for writing awesome email copy Nikki Gilliland <p><strong>From send times to split testing, there are many factors that can impact the success of email marketing campaigns. </strong></p> <p>Copywriting remains one of the biggest, often being the difference between a mediocre email (sent straight to the trash) and one that prompts the recipient to take action.</p><p><a href="https://econsultancy.com/blog/69833-eight-time-honoured-tips-for-writing-awesome-email-copy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69835 2018-03-01T09:31:39+00:00 2018-03-01T09:31:39+00:00 Facebook's big algorithm change claims its first victim, LittleThings Patricio Robles <p><strong><a href="https://econsultancy.com/blog/69721-why-the-facebook-news-feed-update-might-be-the-wake-up-call-that-marketers-need">Facebook's latest algorithm update</a>, which further prioritized content from friends and family over content from brands and publishers, has claimed a high-profile victim.</strong></p> <p>LittleThings, a digital publisher focused on positive stories for American women, announced that <a href="https://digiday.com/media/littlethings-shuts-casualty-facebook-news-feed-change/">it is ceasing operations</a> in large part because Facebook's algorithm change decimated its reach on the popular social network, which the company relied heavily on.</p><p><a href="https://econsultancy.com/blog/69835-facebook-s-big-algorithm-change-claims-its-first-victim-littlethings/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69828 2018-02-28T11:11:29+00:00 2018-02-28T11:11:29+00:00 Banks set to release money management apps as UX change spurred by Open Banking Patricio Robles <p><strong>While six of the U.K.'s biggest banks have been given until March to adopt <a href="https://econsultancy.com/blog/69779-how-will-open-banking-affect-ux">Open Banking</a> for most of their customers, the writing is on the wall: large retail banks will be forced to compete differently.</strong></p> <p>In response, a number of them are gearing up to launch apps that help their customers manage their money.</p><p><a href="https://econsultancy.com/blog/69828-banks-set-to-release-money-management-apps-as-ux-change-spurred-by-open-banking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69831 2018-02-28T10:16:00+00:00 2018-02-28T10:16:00+00:00 10 brands with superb social media copywriting Nikki Gilliland <p><strong>When it comes to writing on behalf of a brand, social media tends to get a bad rap. Surely it’s all just GIF’s and silly one-liners - not half as hard as ad slogans or in-depth marketing copy?</strong></p> <p>In reality, social media copywriting is not as easy it sounds. In fact, with a limited word count <em>and</em> countless trolls ready to bite back, some might call it a fine art.</p><p><a href="https://econsultancy.com/blog/69831-10-brands-with-superb-social-media-copywriting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69829 2018-02-27T12:54:00+00:00 2018-02-27T12:54:00+00:00 Only 4% of marketers are taking dark social seriously Nikki Gilliland <p><strong>Remember the days when you used to have conversations on your friends’ Facebook walls? That was back when writing on someone’s ‘wall’ (for anything other than their birthday) was even a thing.</strong></p> <p>Now, most conversations take place within the walls of dark social. </p><p><a href="https://econsultancy.com/blog/69829-only-4-of-marketers-are-taking-dark-social-seriously/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69827 2018-02-27T09:11:10+00:00 2018-02-27T09:11:10+00:00 Push notifications are rising: Here's four examples of brands using them well Nikki Gilliland <p><strong>It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds.</strong></p> <p>According to LeanPlum, <a href="https://www.leanplum.com/blog/black-friday-mobile-shopping/" target="_blank">three times</a> more push notifications were sent on Black Friday 2017 compared to the year before, with push notifications also being opened two and a half times more often than normal. Meanwhile, a survey by <a href="https://info.localytics.com/blog/push-notification-survey-2018" target="_blank">Localytics suggests</a> that users are more willing to receive push notifications than they were in 2015.</p><p><a href="https://econsultancy.com/blog/69827-push-notifications-are-rising-here-s-four-examples-of-brands-using-them-well/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69826 2018-02-26T13:27:00+00:00 2018-02-26T13:27:00+00:00 Could a pharma company shun sales reps and be successful? Ben Davis <p><strong>Could there be a pharma, healthcare or life sciences company that decides to shun sales representatives?</strong></p> <p>Matt Lowe, pharma agency veteran and founder (just this week) of healthtech agency <a href="https://www.performance-io.com/">performance.io</a>, believes that such a company, relying heavily on search and performance marketing, may be a possiblity in the next few years (albeit once somebody has the courage to take the leap).</p><p><a href="https://econsultancy.com/blog/69826-could-a-pharma-company-shun-sales-reps-and-be-successful/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69823 2018-02-26T12:01:42+00:00 2018-02-26T12:01:42+00:00 How digital helped Domino's overtake Pizza Hut Patricio Robles <p><strong>Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. </strong></p> <p>Domino's generated $12.2bn in 2017 sales compared to Pizza Hut's $12.03bn in sales.</p><p><a href="https://econsultancy.com/blog/69823-how-digital-helped-domino-s-overtake-pizza-hut/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>