Major brands including Domino’s Pizza, HBO, Diageo, Sephora, 1-800 Flowers, BBC and Nike have developed voice experiences for the Echo and Home, and in several cases won awards for them.
Yet despite all of this, there is a surprising dearth of case studies available that talk about the results that these voice apps have yielded for brands. How much usage are they seeing? Have they yielded any revenue or brand lift, or brought in any new customers?
According to Simpler Media’s recently-published 2019 State of Digital Experience report, which polled over 300 digital customer experience executives, data silos are the biggest challenge impeding digital customer experience efforts.
Customer insights don’t just happen, they need businesses to commit to a process, technology and behavioural change.
According to research by Global Web Index, 45% of beauty consumers look to reviews for online research purposes before buying a product.
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) software and services.
With the traditional plethora of Christmas retailer TV adverts hitting our screens in the lead up to the festive season, there’s a sense of nervousness behind all the jollity.
Black Friday is written about a lot, but it’s the Christmas period that’s most important for retailers.
This week’s stats roundup includes news about Singles Day, data exchange after Brexit, mobile messaging, and lots more.
Email marketing has long reigned as the leading marketing channel for reaching customers across industries, and recent research indicates it will continue to do so.
Dominic Gallello is CMO at dating app Badoo. We caught up with him earlier this year when he was speaking at the Technology for Marketing expo at London Olympia. Here’s what he had to say… Please describe your job: What do you do? Chief Marketing Officer at Badoo, the place to date honestly, helping to […]
In 2017, after years of resistance, Nike announced that it would sell shoes and athletic apparel directly on Amazon.
From reading Econsultancy’s recent Top 100 Digital Agencies report it’s clear that to some extent the industry is in good health, with a positive future outlook and strong growth.
This short briefing gives an overview of user testing to help marketers understand the discipline.
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
According to research by Ofcom, the average UK consumer checks their smartphone every 12 minutes of the waking day. This level of ‘digital dependency’ (and 24/7 connectivity) means that consumers are now more demanding than ever before.
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) software and services.
Dominic Gallello is CMO at dating app Badoo. We caught up with him earlier this year when he was speaking at the Technology for Marketing expo at London Olympia. Here’s what he had to say… Please describe your job: What do you do? Chief Marketing Officer at Badoo, the place to date honestly, helping to […]
Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.