Is digital advertising a lot less effective than the ad industry believes?
“Digital advertising is the most accountable and effective form of advertising in existence.“
What is customer success and how does it differ from customer service and customer experience?
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
But what exactly does “customer success” consist of, and more importantly, how does it differ from similar-sounding concepts like customer service and customer experience? Is it something new and distinctive – or just a trendy buzzword to describe an old idea?
The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate & short-termism
A lot of discussion in recent years has been had around too much allocation of comms spend going towards tactical and digital activities.
Seven examples of hotel content marketing campaigns
Print travel brochures are now rarely-used for holiday research.
Why livestreaming is a major part of Singles Day 2019
It’s that time again: 11.11, or Singles Day, China’s answer to Black Friday and the world’s biggest shopping holiday.
A day in the life of… Asad Dhunna, Founder of The Unmistakables
Asad Dhunna is Founder at The Unmistakables, producing award-winning culture and communications made by minorities. We caught up with him to hear about what it takes to start your own thing… Please describe your job: What do you do? I run The Unmistakables, a cultural consultancy made up of minorities. We work with organisations who […]
How Halo Top is challenging the ice cream market
It’s hard to believe that anything could challenge the likes of Häagen-Dazs or Ben & Jerry’s as giants of the ice cream world.
What is customer success and how does it differ from customer service and customer experience?
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
How one company’s rebrand and domain name change led to SEO disaster
A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a botched rebrand involving a domain name change that reportedly caused it to lose 80% of its organic Google search traffic.
Why are we still awaiting the first knockout use of smart packaging?
If you do any reading online, you’ll find articles that discuss “unlocking the potential” of smart packaging. Other articles tell you to “get ready”.
Machine learning offers a data-led way of analysing link relevancy for SEO
Analysing the link profile of a website is one of the most important parts of developing an SEO strategy.
The best digital marketing stats we’ve seen this week
This week’s stats roundup includes news about programmatic, ad placements, proximity data, and lots more to boot.
Old is new again as traditional advertising channels make strides
According to WPP’s GroupM, advertisers are wise to pay attention to outdoor, radio and print-based media.
Digital innovation in customer service: an overview
According to research by Ofcom, the average UK consumer checks their smartphone every 12 minutes of the waking day. This level of ‘digital dependency’ (and 24/7 connectivity) means that consumers are now more demanding than ever before.
How machine learning is transforming retail both online and offline
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.
By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
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Fashion ecommerce 2020: Which trends are disrupting the industry?
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.
How can agencies compete in the new data-privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
CCPA draft regulations issued: what companies need to know
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
The best digital marketing stats we’ve seen this week
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Asad Dhunna, Founder of The Unmistakables
Asad Dhunna is Founder at The Unmistakables, producing award-winning culture and communications made by minorities. We caught up with him to hear about what it takes to start your own thing… Please describe your job: What do you do? I run The Unmistakables, a cultural consultancy made up of minorities. We work with organisations who […]
A day in the life of… Meredith O’Shaughnessy, founder of experiential agency Meredith Collective
Meredith O’Shaughnessy is the founder of experiential marketing agency, the Meredith Collective.
A day in the life of… Alex Wright, Head of Insight at Blis
Alex Wright is the Head of Insight at location data and intelligence specialist Blis.
Seeking training for you or your company?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.