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10 of the finest digital marketing stats we've seen this week

Getting chilly outside, isn’t it?

Why not grab yourself a nice cup of tea and settle down with some stats. You deserve it.

Online shoppers using different devices

How to combine attribution and segmentation data to achieve marketing success

Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.

This is crucial information in a world where paths to conversion are so complex.


What does the rating you give to your Uber driver say about the future of human interaction?

On Friday, the new series of Black Mirror hit Netflix, and with social media and virtual reality gaming the topics of the first two episodes, I’m trying to count it as ‘important work-related viewing’. 


Why chatbots are an important opportunity for retailers

With Facebook Messenger now able to accept payments through chatbots, a new era of ecommerce is here.

The new functionality lets retailers accept payments directly, right there within a Messenger conversation with a user.


All the digital news stories you missed this week

This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).

Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?


Marketing is failing at its top priority: Three findings from new research

In new research, Econsultancy has discovered startling ways modern marketing is failing at what should be its top priority: Recognizing customers as individuals across devices and media.

It began with a premise that won’t startle many data-weary marketers - that despite the assurances of the vendor community, achieving true customer recognition isn’t easy and isn’t happening for many companies.

Page Loading Time Screen Google Developers

Site speed for SEO: Why it's about more than just loading times

One of the first things I was taught when I started out in SEO a few years ago was that “your site speed is part of Google’s algorithm and can affect ranking performance.”

My reply was something like “Google has algorithms?”

raise a cup - starbucks

Cause marketing: Examples from Uber, Starbucks & JetBlue

Cause marketing seems to be pretty noticeable at the moment.

Though cause marketing has been around for about 50 years, the internet has undoubtedly revolutionised charitable giving and brand involvement.


Almost 50% of top sites have integrated one or more of Facebook's technologies: Stats

If you’re one of those people that claims they don’t really use Facebook - you might be doing it more than you realise.


12 examples of early Christmas marketing from online retailers

Halloween isn't even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.

Some are so impatient, they’ve already gone into full on festive-mode.

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How to crack China with programmatic ad buying

China’s unique ecosystem means that international brands can’t adopt a ‘business as usual’ approach to reach its tantalizingly large population.

Dr. Sara Ye, president of Chinese ad tech titan iPinYou’s international business, explains how to crack the People’s Republic with programmatic buying.


A look at CVS Health’s purpose-driven approach to business transformation

The ANA’s Masters of Marketing conference draws more than 2,700 brand marketers.

It seems that every one of them is thinking about how to transform their companies to become more responsive, more flexible and more digital.  

Fortunately, there are inspiring stories from speakers like Norman de Greve, Senior VP and CMO of CVS Health, who described the journey to becoming a more purpose-driven company.