Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
Ashley Friedlein's marketing and digital trends for 2019
Every year Econsultancy’s founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digital/marketing planning and thinking in the year ahead.
Here are his predictions across 10 areas and disciplines in 2019.
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses.
Neema Shah Khan is head of marketing at Freeview.
With a wealth of inspiration at consumers’ fingertips, clever marketing creative has never been more important for the travel and tourism industry.
The retail industry continues to undergo significant changes, creating challenges for established retailers looking to adapt and fend off competition from upstarts and digitally-savvy peers alike.
It’s time to regale you with the best digital marketing stats we’ve seen this week.
Spotlight on… Voice
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
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