A rough guide to creating a data-led culture
There are two sides to creating a data-led culture.
Stats, sales and successes from Singles’ Day 2018
Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records.
Secret Escapes: How machine learning reduced cost per lead by 38% [case study]
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
A day in the life of… EMEA VP Marketing at Adobe
Bridget Perry is Vice President Marketing, Adobe EMEA.
10 very cool examples of experiential marketing
Experiential marketing, what is it good for?
An introduction to schema.org markup for voice
If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema.
Explore our research
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
The week in digital transformation: manufacturing, metamorphosis & more 2019 predictions
Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the vast and varied realm of digital transformation.
The best digital marketing stats we’ve seen this week
This week’s selection of stats has arrived for your reading pleasure.
What is the Beautystack app & could it change the beauty industry?
WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack.
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How to measure the brand/non-brand split of your search traffic
Driving visitors to your site is about much more than just rankings, branding is playing a larger and larger role in acquisition.
Seven charity marketing campaigns that used fun & humour
They say laughter is the best medicine.
A day in the life of… head of data at an influencer marketing agency
Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency.
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
How ecommerce marketers can get started with attribution
For ecommerce businesses seeking a way to understand your customers’ digital paths to conversion beyond the last click, it’s a challenging time.
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10 examples of great fashion marketing campaigns
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s cool.
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What can we expect from Singles’ Day in 2018?
Singles’ Day (November 11th) is, by far, the world’s biggest one-day shopping event. While it is still largely focused on China, there are signs it is starting to have an influence on ecommerce globally. Here’s what you need to know.
63% of companies lack a structured approach to optimization
For ten years now, Econsultancy has released the Conversation Rate Optimization Report in association with Red Eye. It has consistently delved into the types of conversion strategies and tactics used by organisations, as well as the tools and processes employed for improving conversion rates.
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To drive sales, retailers are changing their brick-and-mortar strategies
In an effort to drive sales this holiday shopping season, major retailers with brick-and-mortar footprints are increasingly altering their offline strategies.
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A day in the life of… CEO at Kin + Carta
J Schwan is the CEO of management consultancy Kin + Carta, formerly known as St Ives.
Why companies need to be careful about CLV scores
Companies are increasingly using data to manage their customer relationships on a customer-by-customer basis.
The best APAC digital marketing stats from October 2018
It’s a relatively brief roundup of Asia-Pacific digital marketing stats this month, but containing plenty of fascinating insight into smartphone usage in the region, from China to India to Southeast Asia.
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Will the chatbot novel become a new trend for book publishers?
eBooks and audiobooks are now consumed in their droves, and yet they remain a mere alternative to the traditional paper or hardback book.