Welcome to The Week in Digital Transformation, our regular column which rounds up the most interesting developments, ideas and research from the realm of digital transformation.
Grab yourself a mince pie and settle in for this week’s roundup of stats.
Online transactions are notoriously impulse driven. As consumer touchpoints become increasingly digital, brands need their digital marketing and ecommerce functions to build connections with potential customers almost instantly.
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans.
Here’s the best Asia Pacific stats we’ve seen in November 2018.
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
Stories has become one of the most successful formats of social media.
Jonathan Lewis is Global Head of Teads Studio, an interactive creative and data platform for advertisers.
The end of the year always presents a great opportunity for organizations to take stock of their current competencies and plan how to improve for the following year.
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
Agile marketing may have initially seemed like a fad, but its persistence is proving otherwise.
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing.
We love email marketing here at Econsultancy. It may not be the newest or most exciting method of driving traffic to your business but by gosh it works.
However, if it is the early days of your company you may assume that email marketing is something you might do further down the line, once you’ve grown bigger than a fold up desk in your basement.
Charles Crotty is Head of Digital at Spark Foundry, a global media agency within Publicis Media.
Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar.
I’m very excited for next week.
This week’s stats roundup is a corker, if I do say so myself.
Welcome to The Week in Digital Transformation, our regular column which rounds up the most interesting developments, ideas and research from the realm of digital transformation for you every Friday.
Data suggests that the UK health and beauty industry is now worth £4bn, with sales of cosmetics increasing £55m from 2016-17 alone.
In the US, the demand for beauty is (naturally) even bigger, with the sector expected to rise from $80bn to a whopping $90bn by 2020.