The week in digital transformation: IKEA’s evolution, digital leaders behind on mobile & hacker CIOs
Welcome to The Week in Digital Transformation, our weekly round-up of news, ideas, research and trends from the realm of digital transformation.
The best digital marketing stats we’ve seen this week
Howdy everyone. It’s time for some more weekly digital marketing stats, this week featuring answers to the questions “Who owns the customer?”, “Which electrical retailers are winning in search?” and most importantly, “How many marketers are fed up with walled gardens?”
What the TV pricing disclosure proposal means to US pharma marketers
The pharma industry is scrambling after a proposal that would require pharma companies to disclose list prices for drugs in television commercials has been put forth by the US Department of Health and Human Services.
How Birds Eye brought fish fingers back into style with reactive marketing
Frozen fish fingers: not the sexiest of foods.
The 12 most surprising quotes from the Festival of Marketing 2018
It’s over a week since the Festival of Marketing 2018, but I always like to round up some quotes for posterity.
Facebook’s video ad revelations prove that marketers must think like consumers
“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video.
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Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
How Simply Business used machine learning to tailor CX (& saw double digit improvement)
Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement.
A day in the life of… head of research at a UX agency
User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how.
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Addressable TV advertising needs a “common currency” to show its value
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.
Successful companies more likely to say marketing function “owns the customer” [stats]
In an increasingly customer-centric world, having the ability to capture and analyse insights about customers is absolutely critical.
A day in the life of… director of professional services at Cognifide
Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London.
How KLM uses social media as “R&D lab” for customer-centric innovation
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
How to create GIFs in Photoshop: A beginners’ guide for marketers
A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.
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Acquisition and retention – why don’t they communicate?
Huge amounts of data, and, cheaper and more impactful ways to utilise it, mean that communications can be more effective than ever.
Marketers, data science is not the enemy
“Everything that’s wrong with marketing”, said my Twitter feed.
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Five keys to high-velocity, consistent A/B testing
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
Four great B2B company Instagram accounts & why they work so well
According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.
A day in the life of… CEO at Greenlight digital agency
This week we have another agency head profiled as part of our ‘Day in the life’ feature.
The best digital marketing stats we’ve seen this week
It’s a fascinating roundup of digital marketing stats this week, featuring just how much extra money data literate companies make, and how many paid brand collaborations are disclosed by influencers on social media.
The week in digital transformation: biopharma behind the curve & the impact on the CMO
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
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How marketers can beef up their email lists before Christmas
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.