The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Today’s ‘Day in the Life’ features Richard Wilson – the CEO of creative production and marketing solutions company, Clickon. Clickon’s core focus is sustainable advertising – the company delivers sustainable creative production for in-house brand studios, agencies, and production companies. Clickon has also made the commitment to become carbon neutral by 2025. I spoke with Richard […]
Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better […]
Ecommerce is growing rapidly in B2B, but what’s the right model for customers as well as colleagues in sales and across the business?
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Today’s ‘Day in the Life’ features Julia Burton Brown, Commercial Director EMEA for Inskin Media. Julia chats all about the challenges of motivating remote teams, Inskin’s focus on attention measurement, and her advice on remaining resilient in a crisis. You started at Inskin back in 2016 – what led you to your role as Commercial […]
Brands like Dollar Shave Club, Birchbox, and BarkBox have all seen success with a subscription model in the past- way before the pandemic began. However, the growth of the subscription model has accelerated since Covid-19, as consumers have sought out new ways to shop online. According to a report published in June by the Royal […]
More than a year on since the start of the pandemic, and the Charity Digital Skills Report 2021 has revealed that despite significant progress in the digital transformation of UK charities, digital inclusion is still a concern.
In today’s ‘Day in the Life’, we chat to Adrian Frenzel, the CEO and founder of corporate catering company, EatFirst. Adrian talks about his past experiences as Co-CEO of Hello Fresh USA, how EatFirst has navigated the pandemic, and his predictions for the future of the food delivery market. What was the motivation behind creating […]
As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time we see major sports brands attempt to go OTT.
The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it. A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]
In this article, I’ll take a look at eBay in 2021: its size, the markets where it is popular, and what types of products sell best on the platform. I’ll also look at eBay’s offerings for businesses and how brands can benefit from a presence on the site, as well as tips for how to optimise that presence, drawing on material from Econsultancy’s recently-published Third-Party Marketplaces Best Practice Guide.
The rapid digitisation brought on by the Covid-19 pandemic has forced a sea change in how sales, and particularly B2B sales, are conducted. Once a discipline that revolved around face-to-face meetings, trade shows and personal connections, sales teams during Covid-19 have needed to adapt to a new world of online touchpoints and virtual meetings – […]
Cause marketing has come to the forefront since the pandemic, with many big brands recognising the importance of charitable giving – and the impact it can have on consumer opinion. IBM research found that, in 2020, 40% of consumers now fall into the category of ‘purpose-driven’, meaning they seek out companies which align with their […]
Sacha Lazimi is the co-founder and CEO of Yubo – a social platform designed for users under 25 to make friends via the medium of live-streaming. Now with over 40 million users, Yubo has gone through a period of significant growth in the past 18 months. We chat with Sacha about his motivation for starting […]
Marketing operations, or MOPS, is all about planning, process and measurement. It goes beyond project management to encompass the people, processes, technology, and data that powers a business’s overall marketing strategy. Ultimately, MOPS should make businesses more efficient and able to adapt quickly to change. Indeed, Adobe’s 2021 Digital Trends report found that B2B organisations with […]
Today’s ‘Day in the Life’ features Leigh Gammons, EMEA CEO of Wunderman Thompson Technology. After taking over as CEO at the start of 2020, Leigh explains how he has been able to navigate his new role (alongside the arrival of a new baby), all whilst working from his dining table… We also touch on changing […]
What will it take to make a subscription-based business model work in travel?
With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]
This overview of personalisation in ecommerce is an excerpt from Econsultancy’s Ecommerce Best Practice Guide.
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, here’s how digital technologies are transforming the customer experience in B2B.
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