The best digital marketing stats we’ve seen this week
Let’s dive into this week’s stats.
Top 100 Digital Agencies 2019: Submissions now open!
Each year we list the Top 100 digital agencies in the UK by fee income and specialism, including ‘ones to watch’ (smaller agencies doing exceptional work), as well as most influential agency and person of the year. The report also features in-depth analysis and commentary, with agency profiles helping clients to choose the right partner.
How Lululemon became one of the biggest risers in the BrandZ Top 100
Lululemon has successfully positioned itself as a big player within the athleisure retail market.
Omnichannel marketing in Malaysia: Opportunities and challenges
Malaysia is a large and often overlooked market in Southeast Asia.
A day in the life of… CEO of location-based mixed reality platform, Landmrk
In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those […]
Three key retail & ecommerce trends from Meeker’s Internet Report 2019
Celebrated internet analyst Mary Meeker has just released her 2019 Internet Trends report: one of the most highly-anticipated annual reports into the state of all things digital.
Why measuring customer experience (CX) matters in pharma
It’s not rocket science. We all want to interact with companies that give us positive experiences and we avoid those that don’t!
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Six brands using live chat in innovative ways
Live chat for customer service has been around for years, but customer expectations are continuing to evolve.
What does data-driven marketing mean to marketers in 2019?
Data-driven marketing is one of the most important topics in marketing right now.
61% of commerce companies say their business model is under pressure – is CX the key to success?
In a world where big players like Amazon dominate in terms of price, fulfilment, and audience share – it’s becoming increasingly difficult for commerce companies to differentiate themselves.
A day in the life of… Audience Director at eight&four
Funnily enough, many of our most interesting interviewees in our ‘day in the life’ feature come from creative agencies. And Lucy Walker, Audience Director at eight&four, is no exception. Here’s what she does with her time, with plenty of sage advice thrown in. If you want to take part, too, why not get in touch? […]
The killer metric for email subject lines that ‘experts’ don’t understand
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
How many Google Analytics accounts actually connect Google Ads?
Recently, out of curiosity, I did an experiment.
A marketer’s guide to the California Consumer Privacy Act (CCPA)
Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).
TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
How digital is shaping customer experiences in the beauty industry
The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before.
The growing conflict between privacy and attribution threatens marketers
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
The best digital marketing stats we’ve seen this week
Before you head off to enjoy the weekend, don’t forget to check out this week’s bumper stats roundup.
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The best digital marketing stats we’ve seen this week
This week, we’ve got a stats roundup that includes news about online delivery, dating app usage, consumer mistrust, and lots more to boot.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… CEO of location-based mixed reality platform, Landmrk
In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those […]
A day in the life of… Audience Director at eight&four
Funnily enough, many of our most interesting interviewees in our ‘day in the life’ feature come from creative agencies. And Lucy Walker, Audience Director at eight&four, is no exception. Here’s what she does with her time, with plenty of sage advice thrown in. If you want to take part, too, why not get in touch? […]
A day in the life of… Founder of Empathy, search and nav specialists
Angel Maldonado is the founder of search and navigation specialists, Empathy, which pairs site search software with interfaces. We asked him what it takes to run a successful company in this space, and just what does success mean anyway? Please describe your job: What do you do? Angel Maldonado: As the founder, most of my […]
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