This week’s roundup includes news about disruptive brands, VR adoption, Facebook user behaviour, and more.
Personalisation of digital content or marketing messaging is now thought of as common practice, with consumers coming to expect a personalised experience from brands.
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
Welcome to your weekly dose of stats.
Consumers are becoming increasingly wary of clogging their inboxes with yet more retailer messages.
As Econsultancy releases its Skills of the Modern Marketer report, the complexity of modern marketing versus the clarity of the big idea is still the major talking point in our industry.
Brand marketers are keenly aware that smartphones have become the most important platform for reaching consumers in recent years.
If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress.
We can do wonderful things with marketing technology these days.
Social media platforms are expanding on shoppable features.
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018.
Ben Little is co-founder of Fearlessly Frank, an innovation consultancy.
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