The best digital marketing stats we’ve seen this week
We’ve got a cracking stats roundup for you this week.
How Google Chrome’s cross-site cookie & fingerprinting changes will affect marketers
By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%.
That means when Chrome changes, the effects can be significant and at recent the Google I/O conference, the Chromium team announced upcoming changes to Chrome that will likely impact marketers.
A day in the life of… VP of ABM Strategy at Demandbase
Account-based marketing (ABM) – it’s the hottest thing in B2B and involves identifying key prospect contacts and treating them as a market of one (with appropriate content, contact strategy and messaging).
The best digital marketing stories in China: May 2019
This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the […]
Seven creative examples of social content in football
Most football clubs have a social media presence and the channel accounts for anything between 5-20% of the total value generated for sponsors by top European clubs.
Why social proof works so well when engaging Gen Z
For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed.
A day in the life of… CEO at a media compliance auditor
Today we’ve got one of our best interviews for ages, as we catch up with the head of a compliance specialist shining light into the world of media agencies and adtech.
TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
How digital is shaping customer experiences in the beauty industry
The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before.
The marketer’s guide to progressive web apps (PWAs)
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
Amazon brings HIPAA-compliant healthcare skills to Alexa
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
An off-brand voice experience is like bad stock imagery – it erodes consumer trust
Here’s a quick thought experiment.
Alexa greets users with “I’ve been playing Fortnite” but Amazon denies it’s an ad
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
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Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… VP of ABM Strategy at Demandbase
Account-based marketing (ABM) – it’s the hottest thing in B2B and involves identifying key prospect contacts and treating them as a market of one (with appropriate content, contact strategy and messaging).
A day in the life of… CEO at a media compliance auditor
Today we’ve got one of our best interviews for ages, as we catch up with the head of a compliance specialist shining light into the world of media agencies and adtech.
A day in the life of… CMO at Thunderhead
Jason Hemingway is the CMO at Thunderhead, an enterprise software company specialising in insight into the customer journey.
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