What is the ideal customer experience (CX) and why is it proving to be so elusive for brands?
Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
Ashley Friedlein's marketing and digital trends for 2019
Every year Econsultancy’s founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digital/marketing planning and thinking in the year ahead.
Here are his predictions across 10 areas and disciplines in 2019.
Ashley Friedlein’s marketing and digital trends for 2019
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
The Insta effect: How the ‘gram is impacting travel marketing & commerce
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
P&G’s new connected products demonstrate how CPG brands are evolving
Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses.
A day in the life of… head of marketing at Freeview
Neema Shah Khan is head of marketing at Freeview.
Seven of the best travel and tourism marketing campaigns from 2018
With a wealth of inspiration at consumers’ fingertips, clever marketing creative has never been more important for the travel and tourism industry.
1
Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
What does Kroger and Microsoft’s “Connected Store Experience” offering mean for retailers?
The retail industry continues to undergo significant changes, creating challenges for established retailers looking to adapt and fend off competition from upstarts and digitally-savvy peers alike.
The best digital marketing stats we’ve seen this week
It’s time to regale you with the best digital marketing stats we’ve seen this week.
1
Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Despite holiday gains, the future of voice is uncertain
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
2
The future of paid voice search: How voice could be monetised
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… head of marketing at Freeview
Neema Shah Khan is head of marketing at Freeview.
A day in the life of… the CEO and co-founder of Zapnito
Charles Thiede is the CEO and co-founder of Zapnito, a SaaS platform for creating communities that showcase expertise and promote thought leadership.
A day in the life of… eBay’s head of UK advertising
Oli Knight is eBay’s head of UK advertising.
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