Nikki Gilliland mines Econsultancy’s new Best Practice Guide for 2019 trends in the ever-popular discipline of experiential marketing.
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
While the podcast advertising market is growing, ad performance remains notoriously hard to measure.
Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy.
The market for consumer loans in the US is booming. According to data from TransUnion, last year, the total amount of consumer loans outstanding hit a record $138bn, a 17% jump from the year prior.
For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
American retailer Dick’s Sporting Goods is hoping that new private label brands can help it bolster its business as it struggles to remain relevant in the age of Amazon.
We’ve got stats about personalisation, third-party retail, data privacy, and lots more in this week’s roundup.
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
Graeme Finneberg is the UK Country Manager at mediarithmics, a full-stack Data Marketing Platform.
Anybody who has ever applied for a mortgage will be intrigued by Habito.
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