This week’s roundup includes lots of interesting stats.
Instagram Checkout – will higher conversions come at a cost?
Higher conversions will come at a cost that might be greater than the unpublicized fees Instagram is charging brands for the privilege of selling to consumers in its app.
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.
Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
While the podcast advertising market is growing, ad performance remains notoriously hard to measure.
Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy.
Spotlight on… Voice
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A Day in the Life of…
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
Graeme Finneberg is the UK Country Manager at mediarithmics, a full-stack Data Marketing Platform.
Seeking training for you or your team?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.