Customer relationship management (CRM) remains a key way for companies to deliver ‘customer centric’ marketing, centred around personalised and relevant content (if you’re not sure what CRM is, see our handy definition). But what are the key challenges facing CRM marketers today? With insight from some experts in the industry, here are 10 pressing issues. […]
Econsultancy Live, in association with Marketing Week, returns April 27th-28th to ask “What’s next for CX?”. The virtual conference will feature two days of talks all about customer experience post-pandemic, with tickets now available at our early bird rate.
Speed is often touted as the most important factor in online delivery, but research suggests that aspects like reliability, convenience, and cost are more valuable to today’s consumers.
Danny Donovan is the UK CEO of Mediahub. We caught up with him to find out how his role has been impacted by Covid-19, as well as his hopes for the future.
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues.
Today’s ‘Day in the Life’ features Deborah Thomas, the Chief Communications Officer of analytics database platform, Exasol. We hear how Deborah has adapted to new ways of working during the pandemic, and what has changed at her company.
Mark Wright began his retail career in store management before moving into ecommerce as Head of Trading at Marks & Spencer. After a stint at Jack Wills, he is now Global Ops Director at Fat Face, a role which his colleagues jokingly inform him can be abbreviated to retail GOD. Wright was recorded in conversation […]
Amidst tighter budgets and increased competition, many retailers are shifting their focus to customer retention. The fact that it’s easier and more cost-effective to retain customers than to acquire new ones is well documented. In fact, research shows that it’s 5-25X more expensive to acquire a new customer than it is to retain an existing […]
The Covid-19 pandemic has accelerated the shift to ecommerce, with the number of online shoppers globally increasing 9.5% in 2020. This growth is predicted to continue 10% year-on-year, reaching 3.8 billion in 2021.
Today’s ‘Day in the Life’ features Rob Bridgman, the CEO and founder of ‘sofa-in-a-box’ company Snug. We caught up with Rob to find out how the pandemic has impacted his day-to-day role, as well as some of his predictions for the future.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Today’s ‘Day in the Life’ features Jenny Sagström, CEO and Founder of B2B creative agency, Sköna Advertising. Here’s what Jenny had to say about working life during the pandemic.
Museums and galleries have been some of the hardest hit destinations since the onset of the coronavirus pandemic, as restrictions continue to hamper visitor numbers, or diminish them completely. An October 2020 study found that, on average, US museums lost 35% of their usual operating income in 2020 and expect to lose a further 28% […]
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
Guy Kawasaki popularised the term ‘evangelist’ whilst at Apple in the 1980s, helping to promote the Macintosh. Today he is chief evangelist at online design tool, Canva. We asked him what his average day looks like. Here’s what he had to say…
When people in marketing talk about CRM, they typically mean one of two things: the practice of CRM, which stands for customer relationship management; or CRM systems, the platforms that enable marketers to carry out customer relationship management. The two are pretty closely linked, as if you’re considering improving or building a strategy for CRM […]
Before the pandemic began, Kantar data shows that beauty and personal care sales were growing at a rate of 6.8%, which was more than twice the growth of total FMCG.
Today’s ‘Day in the Life’ features Chris Jones, Managing Partner at media agency, Space & Time. We hear more about Chris’s role, as well as how his working life has been impacted by the pandemic.
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.
The Festival of Marketing returns in March with a new digital event designed to help marketers boost the effectiveness of their investments.
The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]
Each channel implementation has different requirements for enabling it within the tracking ecosystem. The most common implementations, along with their configuration requirements, are detailed in this briefing, including email, social, SEO, PPC, display ads and programmatic, mobile, ratings and reviews, and offsite interactions. The content of this briefing is reproduced from Econsultancy’s Fundamentals of Marketing […]
Almost all areas of business are now engaged with customer understanding and business performance data. It has become essential for marketing teams themselves to position their strategy and budgets within educated assessments based on marketing data. A measurement strategy in itself is a definition of how data will be used to understand how business goals […]
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
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