The virtues of A/B and multivariate testing are well-documented, but the response to a test run by Adobe earlier this month is a reminder that testing can carry risk.
The best digital marketing stats of the week
We’ve got a cracking stats roundup for you this week. Including news about personalisation, mobile page speed, views on advertising, and tonnes more.
BriefingsEasy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing
Short-form video app TikTok seems to have taken the world by storm.
The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before.
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
Spotlight on… Voice
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
Here’s a quick thought experiment.
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A Day in the Life of…
Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.
We’re always pleased to feature data specialists on the Econsultancy blog.
Account-based marketing (ABM) – it’s the hottest thing in B2B and involves identifying key prospect contacts and treating them as a market of one (with appropriate content, contact strategy and messaging).