What separates good and bad product design is understanding. Considering the motivations, goals and frustrations of your users gives you a deep understanding of how they’ll perceive and interact with your product.
This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]
We’re rounding off the week with some more great stats. We’ll be covering environmental issues, paid content, influencer marketing and much more.
Jean-Philippe Baert is a veteran of the martech industry now heading up a social media monitoring and publishing platform from Paris. Baert let’s us in on his daily routine and shares some of his wisdom from his time marketing to marketers. Please describe your job: What do you do? I’m the CEO of Mention, a […]
Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer.
There are numerous benefits to investing in training and learning opportunities for your workforce while they are on the job.
Supermarket brand Sainsbury’s has just unveiled a new type of concept store in Mansion House, London with an emphasis on sustainability, customer centricity and hyperlocal purchasing habits.
The QR code, that infamous fad of the early 2010s, will probably never have a marketing renaissance.
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
Personalisation has been a top priority for marketers for some time now.
What does it take to go from freelance copywriting to growing a content marketing agency? We caught up with Kathryn Strachan who did exactly that to found Copy House in Edinburgh. As usual, we asked about what she needs to succeed, from tech tools to strategy, and what her average day looks like. Please describe […]
User experience (UX) is the most important aspect of any product. Well-designed UX drives user engagement. But badly designed UX doesn’t just cause app abandonment. It’s also been proven to damage your overall brand, making users less likely to engage with you in the future. How can you avoid this? By considering the science and […]
As travel research and booking moves online, and more and more consumers find content online, native advertising is a logical choice for travel brands. In this article, we’ll look at why native advertising is so powerful in travel, and we’ll share eight tips that will help your native travel campaigns fly. Why native? – Considering […]
The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space.
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Jean-Philippe Baert is a veteran of the martech industry now heading up a social media monitoring and publishing platform from Paris. Baert let’s us in on his daily routine and shares some of his wisdom from his time marketing to marketers. Please describe your job: What do you do? I’m the CEO of Mention, a […]
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
What does it take to go from freelance copywriting to growing a content marketing agency? We caught up with Kathryn Strachan who did exactly that to found Copy House in Edinburgh. As usual, we asked about what she needs to succeed, from tech tools to strategy, and what her average day looks like. Please describe […]
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.