Six impactful examples of ecommerce USP bars
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
Five key psychological principles of UX & UI design
What separates good and bad product design is understanding. Considering the motivations, goals and frustrations of your users gives you a deep understanding of how they’ll perceive and interact with your product.
Eight effective examples of email sign up forms
Email remains one of the most effective and popular marketing channels.
Numan founder Sokratis Papafloratos on how digital clinics will revolutionise men’s healthcare
With UK consumers reportedly spending over $2 billion each year on monthly subscription boxes – often built on the promise of convenience – it is a thriving market.
28% of ‘CX leaders’ are planning to invest in AI in 2020
According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.”
A day in the life of… Samantha Sawyer, CCO at B2B music services company 7digital
Having worked at a major city law firm, Polygram and the BBC, Samatha Sawyer now sits on the senior leadership team at 7digital, a B2B music services company. We asked Sawyer what her job entails and got the inside scoop on music licensing and digital services. Please describe your job: What do you do? I […]
What do the new Ofcom proposals mean for social media marketing? We ask some social media experts
This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]
The best digital marketing stats we’ve seen this week
We’re rounding off the week with some more great stats. We’ll be covering environmental issues, paid content, influencer marketing and much more.
A day in the life of Jean-Philippe Baert, CEO of Mention
Jean-Philippe Baert is a veteran of the martech industry now heading up a social media monitoring and publishing platform from Paris. Baert let’s us in on his daily routine and shares some of his wisdom from his time marketing to marketers. Please describe your job: What do you do? I’m the CEO of Mention, a […]
Alphafly made me realise I now think of Nike as a direct-to-consumer brand
Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer.
CX leaders are significantly more likely to invest in learning: report
There are numerous benefits to investing in training and learning opportunities for your workforce while they are on the job.
Sainsbury’s opens concept store with hyperlocal inventory, pay-by-app & eat-in options
Supermarket brand Sainsbury’s has just unveiled a new type of concept store in Mansion House, London with an emphasis on sustainability, customer centricity and hyperlocal purchasing habits.
Six mobile marketing alternatives to QR codes
The QR code, that infamous fad of the early 2010s, will probably never have a marketing renaissance.
How to run a customer journey mapping workshop
The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]
Digital marketing in China: What are the key trends?
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
What is the future of augmented reality?
Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space.
To obtain first-party location data, companies need to adapt to Android 10 and iOS 13
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
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Dark patterns and implied consent are ubiquitous in GDPR consent management platforms: study
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
What impact is Safari ITP having on marketing attribution?
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Samantha Sawyer, CCO at B2B music services company 7digital
Having worked at a major city law firm, Polygram and the BBC, Samatha Sawyer now sits on the senior leadership team at 7digital, a B2B music services company. We asked Sawyer what her job entails and got the inside scoop on music licensing and digital services. Please describe your job: What do you do? I […]
A day in the life of Jean-Philippe Baert, CEO of Mention
Jean-Philippe Baert is a veteran of the martech industry now heading up a social media monitoring and publishing platform from Paris. Baert let’s us in on his daily routine and shares some of his wisdom from his time marketing to marketers. Please describe your job: What do you do? I’m the CEO of Mention, a […]
A day in the life of… Mark Douthwaite, AI Engineer at Peak
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
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