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Blog
Facebook launches Groups for Pages: what brands need to know and consider
In June, Facebook changed its mission statement to "bring the world closer together" and CEO Mark Zuckerberg announced that "we want to help 1bn people join meaningful communities."
One of the ways Facebook is apparently going about trying to accomplish that is with the launch of Groups for Pages.
How brands are fighting against gender stereotypes
According to Czech brand Aurosa, beer is a beverage that can only be enjoyed by men.
Why else would they have created the ground-breaking new concept of beer for women – a product designed to ‘prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity’.
Five reasons Instagram is beating Snapchat in the battle for brands
Instagram or Snapchat? For brands deciding which service to invest more heavily in, Instagram increasingly seems to be the winner.
Here are some of the biggest reasons why.
Why Google 'news feed' seems like a risky idea to me
Last week you will have seen the news that Google has introduced a news feed experience to its app.
The GIF below shows what this experience looks like – the homepage will display news stories, videos and music based on a user's search history.
Whilst I understand all the arguments for introducing a feed, I can't help but get a sinking feeling. Clutter is about to descend on a service so iconic it should have Grade 1 listing.
Shopify Plus review: a look at the ecommerce platform's pros and cons
Shopify Plus is a relatively new release of popular SaaS ecommerce platform, Shopify, specifically designed to meet the needs of mid-level and enterprise-level online retailers.
Luxury ecommerce review: Is Balenciaga's 'normcore' website more than a gimmick?
In March 2017 Balenciaga launched a new website which is pretty remarkable as far as web design goes.
You can see the homepage in the screenshot below. The rest of the website has the same utilitarian aesthetic and frankly looks as if the brand decided that the agency wireframes looked just fine as they were.
Three straightforward steps to setting up a direct-buy programmatic campaign
Upon running a display campaign an advertiser is struck with many choices.
Which creatives to expose on publisher sites? Which cohorts to target? How many impressions to purchase? Spend? And which agencies to run these on your behalf? It comes with a lot to consider.
13 creative call-to-action examples and reasons why they work
A call-to-action (CTA) is any copy that encourages someone to act in-the-moment. Be that to purchase a product, watch a video, share content, or even just to find out more information.
For online brands, the challenge is to avoid the age-old clichés and to find creative ways to prompt users into action – as well as ensuring the language fits in with the company’s wider tone of voice.
Following YouTube's brand safety backlash, will ad relevance take center stage?
Earlier this year, Google found itself facing a major boycott after YouTube advertisers discovered that their ads were being displayed alongside offensive content.
Google was forced to respond. It promised advertisers better technology to weed out inappropriate content. And it got stricter about which content it allows to be monetized through ads, much to the chagrin of some of its biggest content creators who generate their revenue solely through ads.
How to use emoji to boost hotel marketing
Emoji seems to be the digital language de jour.
If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).
17 stats that show why CX is so important
Customer experience (CX) has been a hot topic for a number of years now, with global brands like Airbnb and Apple setting the standard (and expectations) for what customer experience should look like.
As a result, CX - or ‘how customers perceive their interactions with your company’, as Forrester defines it – has become a primary focus for businesses.
Six big challenges Facebook's Instant Articles paywall will face
Facebook is reportedly planning to test a subscription offering built on its Instant Articles platform later this year.
But even as the world's largest social network works to iron out details for the new paywall initiative, there are a number of challenges it will face that raise questions about its likely viability.