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Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.
Most people's lives are so entangled with their emails that living without them would be unthinkable.
If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.
But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.
Relying on user generated content (UGC) in social media marketing can be a gamble.
It can work if you have a great creative idea, a sizeable existing audience and a brand that people want to engage with.
But if you’re lacking any one of these elements, you could find it’s a steep hill to climb.
We’re hurtling head first into December now, which means Christmas emails are in full swing.
So, how are fashion brands executing this year?
The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.
According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.
Congratulations! So you’ve done a great job and attracted some visitors to your website.
Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers.
With 68.8% of online baskets being abandoned, this is no small feat.
Start Me Up is our regular feature profiling startups in ecommerce and marketing.
This week, we've been speaking to PresenceKit, a new platform for app development.
Here's what they had to say...
It's that time of year again; time to take stock of everything that's happened in marketing since January.
Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.
We've got some really interesting APAC stats from November 2016.
Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.
According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.
With the majority focusing on acquisition instead of retention, this stat is hardly surprising.
There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.
Stories this week include games, toys and base humour. All of it, essential.