Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
But what exactly does “customer success” consist of, and more importantly, how does it differ from similar-sounding concepts like customer service and customer experience? Is it something new and distinctive – or just a trendy buzzword to describe an old idea?
Aaron Goldman is CMO at 4C Insights, a martech company described on its website as “building the leading self-service platform for brands to execute video-centric marketing and optimize business outcomes.” We caught up with Aaron to find out what his day looks like, from freestyle rapping to running like an antelope. Please describe your job: […]
Robinhood built a billion-dollar business by targeting young investors with a mobile-first, mobile-only offering that offers commission-free trading.
Physical retail is becoming less about the products that consumers take home, and more about the overall experience they have in-store.
“Digital advertising is the most accountable and effective form of advertising in existence.“
A lot of discussion in recent years has been had around too much allocation of comms spend going towards tactical and digital activities.
Print travel brochures are now rarely-used for holiday research.
It’s that time again: 11.11, or Singles Day, China’s answer to Black Friday and the world’s biggest shopping holiday.
Asad Dhunna is Founder at The Unmistakables, producing award-winning culture and communications made by minorities. We caught up with him to hear about what it takes to start your own thing… Please describe your job: What do you do? I run The Unmistakables, a cultural consultancy made up of minorities. We work with organisations who […]
It’s hard to believe that anything could challenge the likes of Häagen-Dazs or Ben & Jerry’s as giants of the ice cream world.
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a botched rebrand involving a domain name change that reportedly caused it to lose 80% of its organic Google search traffic.
If you do any reading online, you’ll find articles that discuss “unlocking the potential” of smart packaging. Other articles tell you to “get ready”.
According to research by Ofcom, the average UK consumer checks their smartphone every 12 minutes of the waking day. This level of ‘digital dependency’ (and 24/7 connectivity) means that consumers are now more demanding than ever before.
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.
By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Aaron Goldman is CMO at 4C Insights, a martech company described on its website as “building the leading self-service platform for brands to execute video-centric marketing and optimize business outcomes.” We caught up with Aaron to find out what his day looks like, from freestyle rapping to running like an antelope. Please describe your job: […]
Asad Dhunna is Founder at The Unmistakables, producing award-winning culture and communications made by minorities. We caught up with him to hear about what it takes to start your own thing… Please describe your job: What do you do? I run The Unmistakables, a cultural consultancy made up of minorities. We work with organisations who […]
Meredith O’Shaughnessy is the founder of experiential marketing agency, the Meredith Collective.
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