To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated on a weekly basis.
Read on for statistics on ad revenue, ecommerce usage, grocery spending, TV viewership, social messaging and much, much more.
Paul Ralph is a marketing consultant in the educational publishing sector (you can check out his website here). When I put the call out on Econsultancy’s Guild messaging group, to ask our subscribers how their work life has changed in the last month, Paul was quick to offer his thoughts. Here’s what he had to […]
With many countries around the world still in lockdown due to the coronavirus pandemic, retailers are finding new ways to cope and (in some cases) meet the increase in ecommerce demand.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]
As Econsultancy’s sister brand Influencer Intelligence has recently published a report on the impact of COVID-19 on influencer marketing, we thought we would also take a look at the topic.
The impact of Conversion Rate Optimisation (CRO) continues to be misunderstood, and its value severely underestimated.
As with many sectors, music and live entertainment have been severely impacted by the global coronavirus pandemic.
According to a survey conducted by the American Association of Advertising Agencies (4As) on March 18, 43% of consumers find it reassuring to hear from brands they “know and trust” as COVID-19 pandemic spreads. And 40% want to know how companies are responding to the coronavirus pandemic, compared to just 15% who say they do […]
The digital fitness industry has boomed in the last few years.
Columnist for Marketing Week and headliner at Festival of Marketing (both Xeim brands alongside Econsultancy), Mark Ritson will be taking part in a webinar to discuss the impact of the coronavirus pandemic on marketing.
The Covid-19 outbreak has changed everything, and marketing is no different. But this is a time for humanity – not a marketing moment.
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing will look […]
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing […]
The content of this briefing is taken from Econsultancy’s Modern Marketing Job Descriptions Best Practice Guide, written by Rose Keen. The report offers hiring managers and recruitment teams the tools to write better job descriptions for in-demand roles. From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help […]
The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives. But it’s also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
It might be Friday the 13th, but you’re in luck – we’ve got another great round up of digital marketing statistics.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]
This week’s industry figure works at amp, an audio branding agency. Karolina Namyslowski is undoubtedly the first person we have featured who plays piano, has a degree in Musicology, Music Informatics and Cultural Studies, and works in an office with a wire-haired dachshund puppy. If that’s not enticement to read on, I don’t know what is. […]
Paul Sampson is the CEO and co-founder of Lickd, a digital platform that licenses music to YouTube content creators.
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.