As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce.
The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity for the brand to post and share content on Instagram instead.
Partnership marketing is a lucrative channel for most brands. However, as I state in my previous Econsultancy article ‘A complete guide to partnership marketing’ – partnership marketing has in the past been simply swept under the marketing rug.
To reach consumers, pharma companies are increasingly looking for ways to engage patients and prospective patients through digital channels. While this typically takes the form of marketing campaigns, in a growing number of cases, pharma companies are developing full-fledged online services.
A first for this column – we interview a Chief Transformation Officer, specifically Jason Dormieux of Wavemaker, the media agency network.
It is said that a picture is worth a thousand words and for companies hoping to market themselves online, it might also be of growing importance to ranking well on Google.
Much has been made of the threat fintech upstarts pose to big banks but even bigger threats might lurk in the form of Big Tech and Telecom companies.
Machine learning is rapidly changing the martech landscape, and is playing a big role in the personalisation of ecommerce experiences.
GDPR was the pressing concern for marketers in 2018.
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become.
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
Here’s a quick thought experiment.
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A first for this column – we interview a Chief Transformation Officer, specifically Jason Dormieux of Wavemaker, the media agency network.
Machine learning is rapidly changing the martech landscape, and is playing a big role in the personalisation of ecommerce experiences.
Steve Gershik is CMO at inRiver, a product information management (PIM) solution.
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From SEO to UX, data analytics to CRM, we’ve got courses for all levels of experience.