Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the realm of digital transformation.
It’s stat time – surely the greatest time of the week.
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses.
It was 2005 when the post-Thanksgiving online shopping day was first referred to as Cyber Monday and 2007 when Econsultancy first mentioned the term.
The old adage “the rich get richer” will apparently be true in the US retail market this holiday shopping season.
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Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
Social media is an intrinsic part of most brand marketing or customer service strategies, but no more so than in the travel and tourism industries.
2018 has been a pivotal year for influencer marketing. The industry has continued to see huge growth, while simultaneously coming under intense fire for issues relating to transparency and authenticity.
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
Gen Z – the elusive generation of digital natives that are consuming more online content than previous generations, whilst simultaneously being more selective about which platforms they invest their time with – know ‘good’ and ‘bad’ content.
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
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There are two sides to creating a data-led culture.
Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records.
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
Bridget Perry is Vice President Marketing, Adobe EMEA.
Experiential marketing, what is it good for?
If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema.
Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the vast and varied realm of digital transformation.
This week’s selection of stats has arrived for your reading pleasure.
WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack.