Pollen8 is an innovation agency that works with organisations on strategy, technology, and transformational change. We recently chatted with Sophie Cavanagh, Pollen8’s Director of Consulting, to find out how the pandemic is impacting life at the company. Here’s what she had to say…
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully.
Liam Patterson is the CEO and Founder of Google Shopping platform Bidnamic. We caught up with Liam to find out more about his role, and how Covid-19 has impacted both his company and the wider retail sector.
It might be a new year, but the ongoing Covid-19 pandemic means that there are further challenges for the retail industry to come in 2021.
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade.
Hannah Herlihy-Lowe is the Head of Customer Success at ecommerce and marketing data specialists, Conjura. We caught up with Hannah to find out more about her role and typical day.
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.
Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds.
Chris Soames is CEO of marketing agency HOME. We caught up with Chris to find out more about his role, and how it has been impacted by Covid-19.
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]
Today’s ‘Day in the Life’ features Gareth Davies, CEO of Leagas Delaney. Davies discusses life in a global creative agency, as well as his predictions on the future of consumer behaviour due to Covid-19.
Chris Pitt, Managing Director of Vertical Leap, explains the value of search data when responding to continued market uncertainty in 2021.
For the last 10 years I’ve picked out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. I recommend you also look through Econsultancy’s Trends Hub for our experts’ predictions around digital marketing disciplines like data and analytics, customer experience, ecommerce, […]
Hew Bruce-Gardyne is Head of Business Intelligence at TVSquared. We asked him about his day-to-day role, and how it has been affected by Covid-19.
Mike Austin, CEO & co-founder at Fresh Relevance, offers some tips for connecting the dots between teams to create an effective customer experience in ecommerce.
Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck, highlights some key considerations for web designers and content producers after the UK government updated its content design guidance for open formats.
Almost all areas of business are now engaged with customer understanding and business performance data. It has become essential for marketing teams themselves to position their strategy and budgets within educated assessments based on marketing data. A measurement strategy in itself is a definition of how data will be used to understand how business goals […]
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, marketers must have a firm grip on the interplay between marketing strategy and product strategy.
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