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Blog
B2B digital transformation: Key trends & recommendations
Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges.
According to McKinsey, "Turning your company into a top quartile B2B digital player can increase revenue by 3.5%".
A day in the life of... trading director at a DSP
Ever wondered what it might be like to work for an adtech platform such as a DSP?
Carl Millikin, trading director for the UK and France at The Trade Desk, is here to give us some insight. Let's try his shoes on for size.
Memes in marketing: Seven memorable examples from brands
The average person reportedly spends nearly two hours on social media every day.
Alongside funny videos and influencer content, memes are a common currency on social and a huge part of internet culture.
10 important digital marketing stats we’ve seen this week
We’ve got a treasure trove of stats for you to dive into this week.
The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.
Four challenges content marketers face every day and how they overcome them
The internet is full of all sorts of reports and posts which aim to help brands with their content marketing.
The most joyful digital news stories from this week
Ladies and gentlemen, this is the news.
The changing consumer landscape: How brands can keep up with sky high customer expectations
According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.
Four things to know about agile marketing before you try it
It's that time of year again. That time when marketers look at what they've accomplished this year and think, should we be doing things differently?
Five brands putting employees at the heart of their influencer strategy
High-profile influencers on social media platforms have continued to grab the headlines in 2017, but a different kind of influencer tribe has been steadily getting more brand traction: employee advocates.
Why Jack Wills and other fashion brands are prioritising influencer content
When it comes to promoting new season collections, many fashion brands use influencer content to complement as well as boost awareness of their main marketing campaigns.
For British retailer Jack Wills, this content is now taking centre stage. Instead of dedicating a large budget to professional photo shoots, Jack Wills has been working in conjunction with social media influencers to create content to promote its new collections.
The changing face of consumer trust and the implications for marketers
I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.
10 top tips for those getting started with marketing automation
Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.