So, what is exactly is a DXP and why might you need one? Here’s a rundown of this new technology and how it can help marketers.
There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build themselves online. They offer products to niche audiences, focusing on rapid delivery, and many offer high levels of customisability.
Truly the latest threat to established brands – or is it?
Is the life of a production manager a stressful one?
Last year, my young family and I relocated from Brighton to the Leicestershire countryside.
Last month, The Drum reported that Lastminute.com would be moving the vast majority of its digital spend from Google to Facebook after trialling the effectiveness of each platform for customer acquisition over three months.
The global soft drinks industry is reportedly worth around $392.6 billion, with Coca-Cola and Pepsi taking the majority of market share.
Customers today expect digital experiences that are consistent and highly relevant across all touchpoints.
This month, Econsultancy’s trends webinar is open to all. Stefan Tornquist will take you through some of the key findings from our newly updated research, ‘How Marketers Learn’ (a follow up to our 2016 report).
Agenda points include:
July 30th, 2019 | 2pm BST | 9am EST
At a roundtable hosted by Marketing Week and Econsultancy in partnership with Facebook, marketers debated the cost of hindering consumers on the way to making a purchase, and how brands can keep them coming back with smooth, hassle-free experiences.
Welcome to your weekly stats roundup. This week’s includes news about Instagram fakery, app downloads, mobile targeting, and lots more.
By one estimate, returns cost retailers around the world more than half a trillion dollars a year; by another, that amount will soon exceed a trillion dollars a year.
Giles Ivey is the UK CEO of MiQ, a British-born marketing intelligence company with offices around the world.
In recent years, businesses have made vast changes by adapting their applications and infrastructure to the cloud, or off-site to create scalability, on-demand computing and cost reductions.
Marketing organisations are in a permanent and continuous state of change. Leaner and more agile operating models are being established to meet expectations of more personalised and relevant communications.
If you move in digital circles, have spent time in or have done business with China in the past five years, chances are high that you’ve heard of WeChat.
Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).
Short-form video app TikTok seems to have taken the world by storm.
It’s been now more than one year since GDPR came into force across Europe.
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Is the life of a production manager a stressful one?
Giles Ivey is the UK CEO of MiQ, a British-born marketing intelligence company with offices around the world.
Jodie Harris is Head of Content and Digital PR at MediaVision, a London-based integrated digital marketing agency.
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.
