The best digital marketing stats we’ve seen this week
Rebecca here, filling in for Nikki with the regular weekly stats roundup.
We need to talk about digital dashboards
As useful as reporting dashboards can be, they’re also a tool that’s commonly misunderstood and misrepresented. Like any power tool, used incorrectly or irresponsibly, they can be dangerous.
A day in the life of… Chris Donnelly, founder and CEO of luxury digital agency Verb Brands
Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university bedroom in 2013.
How to get the most out of Google Smart Bidding for ecommerce
Smart Bidding is a subset of automated bidding strategies within Google Ads that optimise your ads based on the goals you set, using thousands of real time bidding signals.
What machine learning and semiotics can reveal about a brand’s values
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance.
What role does content marketing play in a data-driven world? Insights from Jakarta
Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were most likely to succeed – and why.
A day in the life of… Leo Rayman, CEO at Grey Consulting
Leo Rayman is the founder and CEO of Grey Consulting, the consulting arm of advertising and marketing agency Grey Global Group. Prior to taking on the role in August 2018, he was Chief Executive of Grey UK.
1
How Beauty Bay’s new website combines content, commerce and awesome UX
Beauty Bay, the independent online beauty retailer, has recently revamped its website in a bid to become a ‘digital-first’ brand.
A day in the life of…. Greg Coleman, chairman at LoopMe AI-driven ad platform
Greg Coleman has experience leading Yahoo! global sales from 2001 – 2007, as president of The Huffington Post, and president of Criteo during the compnay’s $1.69 billion IPO. Now chairman of the board at LoopMe, the AI-driven advertising platform, we caught up with Coleman to find out what a day in his life entails. Please […]
Four reasons to start mapping your customer journey
The path to purchase or conversion is no longer linear, with customers often using a variety of devices and channels.
The best digital marketing stats we’ve seen this week
This week’s stats roundup includes news about streaming platforms, digital skills, payment UX and more.
A day in the life of… Emily Knox, Head of Social & Content at digital performance agency Tug
Today’s Day in the Life comes from Tug agency and Emily Knox. Hear about daily ‘newsroom’ meetings, her current favourite campaigns from Ikea and Nike, as well as advice for anybody starting out. And if you want to be part of this feature, get in touch. Hi Emily. Please describe your job: What do you […]
Social media ad spend growth plummets? A rebuttal
Rumours of the demise of social media ad spend growth are being widely exaggerated.
The fintech revolution and its effect on customer experience in financial services
Over the past several years, a clear digital revolution has been taking place in the financial services industry.
2
How digital is changing the automotive customer experience
In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]
The rise of programmatic outdoor: What advertisers need to know
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
How Facebook’s record $5bn settlement with the FTC will affect marketers
Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices.
GDPR and B2B: Three key points a year after enforcement
It’s been now more than one year since GDPR came into force across Europe.
How has the California Consumer Privacy Act (CCPA) changed data privacy in the US?
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Chris Donnelly, founder and CEO of luxury digital agency Verb Brands
Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university bedroom in 2013.
A day in the life of… Leo Rayman, CEO at Grey Consulting
Leo Rayman is the founder and CEO of Grey Consulting, the consulting arm of advertising and marketing agency Grey Global Group. Prior to taking on the role in August 2018, he was Chief Executive of Grey UK.
A day in the life of…. Greg Coleman, chairman at LoopMe AI-driven ad platform
Greg Coleman has experience leading Yahoo! global sales from 2001 – 2007, as president of The Huffington Post, and president of Criteo during the compnay’s $1.69 billion IPO. Now chairman of the board at LoopMe, the AI-driven advertising platform, we caught up with Coleman to find out what a day in his life entails. Please […]
Seeking training for you or your company?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.