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Blog
Four challenges content marketers face every day and how they overcome them
The internet is full of all sorts of reports and posts which aim to help brands with their content marketing.
10 important digital marketing stats we’ve seen this week
We’ve got a treasure trove of stats for you to dive into this week.
The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.
The most joyful digital news stories from this week
Ladies and gentlemen, this is the news.
The changing consumer landscape: How brands can keep up with sky high customer expectations
According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.
Four things to know about agile marketing before you try it
It's that time of year again. That time when marketers look at what they've accomplished this year and think, should we be doing things differently?
Five brands putting employees at the heart of their influencer strategy
High-profile influencers on social media platforms have continued to grab the headlines in 2017, but a different kind of influencer tribe has been steadily getting more brand traction: employee advocates.
Why Jack Wills and other fashion brands are prioritising influencer content
When it comes to promoting new season collections, many fashion brands use influencer content to complement as well as boost awareness of their main marketing campaigns.
For British retailer Jack Wills, this content is now taking centre stage. Instead of dedicating a large budget to professional photo shoots, Jack Wills has been working in conjunction with social media influencers to create content to promote its new collections.
The changing face of consumer trust and the implications for marketers
I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.
10 top tips for those getting started with marketing automation
Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.
Ask the experts: Paid social media trends, challenges & strategy
Next up for our 'ask the experts' series is paid social media.
We've got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There's quite a lot to digest so you can use the hyperlinks below to jump between questions.
Four lessons retailers can learn from Ted Baker’s international growth
It’s proving to be a pretty good year for British retailer Ted Baker. The brand has just announced a 14% increase in half-year revenues, as well as an impressive 43.8% rise in ecommerce sales.
It’s not just the UK that’s been loving Ted Baker either. Sales in the US increased 18%, while sales in Asia rose nearly 30%.
Three promising signs that companies are finally starting to appreciate CX
For years it has felt like we're stuck at the beginning of the journey toward improving customer experience (CX).
We know what we want to achieve (great CX), we have plenty of ideas about how to do it, yet very few of our organisations have truly aligned their objectives with the customers'.