Blog

The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

How to get the best out of Google and Facebook’s free attribution services

Brainlabs CEO Daniel Gilbert is excited about an attribution competition between the two biggest advertising platforms. He explains how limitations in one can be offset by capabilities in other, and biases can be identified and mitigated through cross-referencing.

Emily Palgrave-Davies

A day in the life of… Performance Marketing Manager at Jojo Maman Bébé

Today’s interviewee works at boutique mother and baby brand Jojo Maman Bébé. Emily Palgrave-Davies is Performance Marketing Manager, driving traffic to all that cute clothing. She gives us some great insight into working with biddable media on the client side… Hi Emily. Please describe your job: What do you do? Emily Palgrave-Davies: I head up […]

Upcoming Webinar: How Marketers Learn

This month, Econsultancy’s trends webinar is open to all. Stefan Tornquist will take you through some of the key findings from our newly updated research, ‘How Marketers Learn’ (a follow up to our 2016 report).

Agenda points include:

  • How you can supercharge your career, regardless of your role.
  • The costs and benefits of effective learning and development.
  • Instilling a new mindset in your organisation.

July 30th, 2019 | 2pm BST | 9am EST

Register for this webinar

Briefings

Easy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing

How digital is changing the automotive customer experience

In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]

Spotlight on… Data and Privacy

Explore our research

Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.

Seeking training for you or your company?

Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.