17 stats that show why CX is so important
Customer experience (CX) has been a hot topic for a number of years now, with global brands like Airbnb and Apple setting the standard (and expectations) for what customer experience should look like.
The top 25 Econsultancy blog posts of 2019
It’s been a busy year, with admirable focus on marketing effectiveness, many product and UX teams trialling Agile methodology, and everybody getting reacquainted (again) with the importance of business and marketing strategy.
But which Econsultancy blog posts have been most popular? Here are the top 25.
Can TikTok rival Instagram for influencer marketing success?
Instagram has traditionally dominated the influencer marketing industry.
What will 2020 look like for UK digital agencies?
The top 100 digital agencies in the UK saw healthy growth in 2019, as total fee income rose 15% to reach £3.2 billion.
A day in the life of… Jon Goulding, CEO of Atomic London
Jon Goulding is the founder and CEO of Atomic London, a London-based and rapidly-growing independent creative agency.
How to get grounded travel bookings to take off again using dynamic content
Despite the growing consumer preference for experiences over physical goods, the buzz of buying a holiday seems to have been lost for many.
A day in the life of… Michael Scharff, CEO of Evolv, an automated optimization platform
Michael Scharff is the CEO of Evolv, an autonomous website experience optimisation platform.
14 examples of augmented reality brand experiences
The global AR market is forecast to reach a value of $70.01 billion by 2023.
The top 25 Econsultancy blog posts of 2019
The year is coming to a close, with continued unease about data collection and targeting, heaps of sentiment we call ‘brand purpose’, confusion about real-time bidding and EU regulation, a feeling in some quarters of ’emperor’s new clothes’ about personalisation and customer experience, and that’s just the good news!
Craigslist (finally) launches native mobile apps
Craigslist, one of the first websites for classified ads, hasn’t changed much in the more than two decades since it launched on the web.
A day in the life of… Kyle Cassidy, Head of User Experience Design & Insights at Dept
Kyle Cassidy is the user experience design (UXD) chief at Dept, an agency founded as recently as 2016, but which has become one of the fastest-growing digital agencies in Europe through acquisitions. Cassidy gives us a particularly revealing insight into the world of UXD in agencyland, from the skills required, to the bittersweet feeling of […]
Does customer experience need its own department?
Some companies have customer experience managers or departments, and others do not. Why is that?
A day in the life of… Matthew Critchley, Interim Marketing Director at Eurostar
We caught up with Matthew Critchley, currently working at Eurostar, to hear about his approach to measurement, advice for new marketers, and what his day-to-day routine looks like. Please describe your job: What do you do? Currently I am consulting as the interim Marketing Director for Eurostar. We are launching a new campaign ‘see more […]
User testing – an introduction for marketers
This short briefing gives an overview of user testing to help marketers understand the discipline.
Getting started with Snapchat: A guide for marketers
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
What is customer success and how does it differ from customer service and customer experience?
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
The best digital marketing stats we’ve seen this week
Settle in for this week’s stats roundup, which includes news about social commerce, grocery retailers, Christmas ads, and lots more.
How can agencies compete in the new data privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
CCPA draft regulations issued: what companies need to know
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Jon Goulding, CEO of Atomic London
Jon Goulding is the founder and CEO of Atomic London, a London-based and rapidly-growing independent creative agency.
A day in the life of… Michael Scharff, CEO of Evolv, an automated optimization platform
Michael Scharff is the CEO of Evolv, an autonomous website experience optimisation platform.
A day in the life of… Kyle Cassidy, Head of User Experience Design & Insights at Dept
Kyle Cassidy is the user experience design (UXD) chief at Dept, an agency founded as recently as 2016, but which has become one of the fastest-growing digital agencies in Europe through acquisitions. Cassidy gives us a particularly revealing insight into the world of UXD in agencyland, from the skills required, to the bittersweet feeling of […]
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Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.