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All the digital news stories you missed this week

The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.

On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.

And there’s even some record-breaking news from China.

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How fashion and travel are leading the way in m-commerce

It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.

Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives. 


A day in the life of... the Managing Director at Cure & Simple

Cure & Simple is a subscription-based service for bacon enthusiasts. 

It doesn't just deliver any old bacon of course – but ethically sourced, cured and flavoured with ingredients like bourbon and pancetta.


10 of the best digital marketing stats we've seen this week

We’ve got stats coming out of our ears this week.

The roundup includes news on industry skills, online sales growth, Christmas travel and presidential email campaigns.


Q&A: Publicis’s Rishad Tobaccowala on digital transformation & agency double dealing

How do companies and people remain relevant during transformative times? Through reinvention.

It’s a topic that is dear to Publicis Groupe Chief Strategist Rishad Tobaccowala’s heart.

I spoke to him about the empowered consumer, the mass restructuring facing the TV industry and how agencies can rebuild trust when clients think they are double dealing. 


The five fundamentals of data-driven marketing

Data-driven marketing is super popular right now.

Topics that stem from it - like personalization, performance optimization and customer experience - dominate blogs and research.


Three travel sites that offer a great UX (plus one that doesn’t)

It’s probably no surprise to read that the travel industry is going through a period of digital transformation, where a prospective holidaymaker’s next destination is just a Google search away on their phone.

No longer do the majority rely on travel agents in high-street locations first, walking out with piles of glossy brochures to thumb through over a cup of tea.


Google to create separate mobile index: What you need to know

If you needed any more evidence that mobile has taken over the world, you got it last week when news broke that Google is going to be creating a dedicated mobile index.

Here's what you need to know about it.


Black Friday 2016: How are UK retailers optimising search landing pages?

With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.

However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?

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How mobile-enabled analytics can help to boost sales in-store

Customers are fully mobile-enabled, so why not your marketing and sales teams?  

Arming your field teams with mobile devices to share data back to a central analytics team can result in important real-time insights and a dramatic positive revenue impact.


Pharma company Novartis taps Facebook Live event to promote heart failure drugs

Pharma companies' television ads are losing their sway with consumers.

And due to scrutiny from the public, government regulators and even physicians, pharma marketers are spending more on unbranded ads, some of which have been criticised for being unnecessarily scary.

But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.


A brand that loves you: How Buzzfeed uses empathy to connect with its audience

If you try to think of a celebrity who is humble and shows empathy towards their fans, Snoop Dogg is perhaps not the most obvious example that springs to mind.

However, Frank Cooper, the CMO & Chief Creative Officer at Buzzfeed, recently explained how the rapper’s humility has been a great source of inspiration to the brand.