Basecamp recently ran a PPC ad firing back at Google over the fact that they have to pay them what they called a “ransom” so that they appear at the top of the search results.
With competitor brand bidding back in the news, Clicteq’s Wesley Parker shares a simple framework he uses to decide whether it’s a good idea or not.
I’ve laughed at this cartoon for years. It was originally created by Gary Larson of The Far Side and captioned “The four personality types” – the job titles were added later. But they so beautifully demonstrate the perceptions that we have about each other, clients included.
Most people are quite familiar with ‘Black Friday’ and ‘Cyber Monday’ shopping holidays by now.
In the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below.
On Sunday night, embattled pharma firm Purdue Pharma filed for bankruptcy. The maker of the painkiller OxyContin has been facing lawsuits from an estimated 2,600 government entities and other groups and had struck a tentative deal to settle many of them for somewhere between $10bn to $12bn.
After more than a year of struggles, the beleaguered movie ticket subscription service MoviePass is shutting down.
Adverity is a data intelligence platform allowing marketers to aggregate, manage and analyse data. We caught up with CEO Alex Igelsböck to find out more, and ask him how he does what he does. Please describe your job: What do you do? Alexander Igelsböck: My job is orchestrating the Adverity venture. As CEO of Adverity […]
Valuable marketing insights are hard to find in the mountains of data many marketers are now faced with – resurfacing them requires more sophistication than manual methods can deliver.
Earlier this year, social media marketing agency Social Chain created a new agency entirely dedicated to the production and distribution of brand podcasts.
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries.
Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609.
We are currently in a new age of audio opportunity and potential.
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
Over the past several years, a clear digital revolution has been taking place in the financial services industry.
From Apple’s Intelligent Tracking Prevention (ITP) in Safari to Mozilla’s Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.
The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers.
Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices.
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Adverity is a data intelligence platform allowing marketers to aggregate, manage and analyse data. We caught up with CEO Alex Igelsböck to find out more, and ask him how he does what he does. Please describe your job: What do you do? Alexander Igelsböck: My job is orchestrating the Adverity venture. As CEO of Adverity […]
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]
Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019. […]
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