Being a customer-centric company means more than just offering good customer service.
55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019
Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research. The most dominant theme emerging is the importance of customer data, and the greater levels of urgency that are apparent when it comes to harnessing data for commercial gain.
Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research.
Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure.
Personalisation of digital content or marketing messaging is now thought of as common practice, with consumers coming to expect a personalised experience from brands.
Spotlight on… Voice
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A Day in the Life of…
This ‘Day in the Life’ interview comes from close to home, as we catch up with Richard Robinson, Managing Partner at Econsultancy.
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018.
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