The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

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How Beauty Bay’s new website combines content, commerce and awesome UX

Beauty Bay, the independent online beauty retailer, has recently revamped its website in a bid to become a ‘digital-first’ brand.

The move comes in conjunction with wider changes in the brand’s culture and identity, based on market research Beauty Bay undertook in 2018 which identified a young consumer base.

A day in the life of… Michael Kalli, MD at ELLO Media, the customer engagement & loyalty agency

ELLO Media is a marketing agency that specialises in customer experience and rewards. The agency’s proprietary technology and products are powered by The Dining Club Group, and include loyalty platforms. Michael Kalli is Managing Director and has been involved in well-known customer loyalty and engagement programmes such as Meerkat Meals, Vitality Rewards and Club Lloyds. […]


Short guides on the latest thinking, developments and terminology in digital, marketing and technology

How digital is changing the automotive customer experience

In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]

Spotlight on… Data and Privacy

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