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Blog
How machine learning can set fashion ecommerce strategy & product assortment
Machine learning is having a big impact on fashion retail.
We recently caught up with senior data scientist Joe Berry at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.
How Warby Parker’s newsjacking campaign eclipsed the competition
Newsjacking, or agile marketing as it can also be known, is a tricky thing to get right.
While Oreo succeeded in 2013 – cleverly capitalising on the infamous Superbowl blackout – other brands that followed suit were called out for lazily jumping on the bandwagon.
61% of retailers offer 'lean back' content. But can retail brands succeed with 'TV shows'?
The main opportunity for brands to reach consumers via TV used to be advertising.
Now, thanks to the rise of digital streaming services, more and more brands are making TV-style content of their own.
A day in the life of... an agency planner
This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six.
Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the Econsultancy jobs board.
Ask the experts: Mobile SEO trends, challenges & strategy
We're starting a new series of 'ask the experts' articles on the Econsultancy blog.
For our first installment, we've caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on it in the list below.
The most joyful digital news stories from the last week
Ladies and gentlemen, this is the news.
In the absence of my dear colleague Ben Davis, who is sunning himself on the beaches of Berlin, I have taken responsibility for this week’s roundup.
10 remarkable digital marketing stats we’ve seen this week
There’s lots to enjoy in this week’s stats roundup.
We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the Internet Statistics Compendium for lots more.
Four brands that used student ambassadors to generate buzz on campus
With a record number of people being accepted into university in the UK last year, more and more brands are starting to realise the potential of students as both a key target market and as a marketing tool in their own right.
The FTC begins cracking down on influencers who violate its rules
It has been coming for years. Concerned about advertisements that aren't always distinguishable as advertisements, the US Federal Trade Commission (FTC) has been warning brands and the publishers and influencers they work with that they need to adhere to guidelines designed to ensure that consumers know the score.
Now, following another friendly reminder to influencers and brands in April, the FTC is ramping up its enforcement efforts.
Inbound marketing vs. Account-based marketing: Diverging or aligning strategies?
Today, most companies have some sort of inbound marketing strategy. Certainly more than have a formal account based marketing (ABM) strategy.
But is it an either or situation?
Four ways travel brands can improve the customer experience
When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?
But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.
Save the recruitment fees: Focus on process & culture, not more resources
If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.