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Blog
How can brands combat a lack of consumer trust?
New research suggests that today’s consumers are more distrustful than ever before.
According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.
Why Jamie Oliver's new emoji chatbot actually works surprisingly well
Every Friday I round up some of the sillier stories in digital and marketing, and last week I ridiculed Jamie Oliver's new chatbot.
I wrote that the 'most maddening headline of the week' was this effort from The Drum - "Jamie Oliver's new Facebook chatbot to offer recipes via emojis".
Six cool things about Leicester City FC's new website
Leicester City FC unveiled a new website in July 2017. I spoke to Daniel Ayers, consulting partner at Leicester's digital sports agency partner Seven League, to find out more.
Let's start with a bit of background and then look at six cool things about the site.
How new-media brand Refinery29 achieved international growth
Refinery29, the US-based publisher for young women, has gone from strength to strength in the past few years. With recent international expansion, it has generated a global audience footprint of 550m across all digital platforms.
What’s more, its large audience is highly engaged.
A day in the life of... Head of Video at an agency
Video. The bête noire of marketers and advertisers. When it's good it's really good, when it's bad it's really bad.
Thankfully, there are at least a few in the industry that understand the medium in great detail. Abigail Howson, Global Head of Video at Jellyfish, is one of them.
10 exciting digital marketing stats we’ve seen this week
Ready for your stats roundup? It’s a good’un, I promise.
This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the Internet Statistics Compendium for further facts (and a few fancy charts).
What advertisers need to know about Safari's new anti-tracking feature
The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple's Safari browser.
The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra.
The most joyful digital news stories from the last week
This is perhaps the most interesting and joyous weekly roundup yet.
Highlights include the Amish, Jamie Oliver, Amazon's impact on US labour and the dangers of Avril Lavigne. Let's get to it...
Is Uber's lawsuit against an agency a harbinger of greater brand-agency discord?
Thanks to all of the scandals and controversies that have hit online advertising in the past year, a growing number of companies are taking a closer look at their digital ad campaigns.
Some of them aren't liking what they're finding.
Eight unmissable talks at The Festival of Marketing 2017
The Festival of Marketing is just two weeks away and the excitement in the Econsultancy office is palpable.
Tickets are still available for the two-day marketing extravaganza – book today to enjoy a stellar lineup including Jo Malone, Mark Ritson, Byron Sharp, Stephen Fry and speakers from the world's biggest brands.
The National Trust on its digital roadmap (and moving from Waterfall to Agile)
When the National Trust launched its new website at the end of 2015, the minimum viable product (MVP) attracted some criticism from users.
But go-live for the new site was only the beginning of the journey for the National Trust – since then, monthly releases have been pretty much standard.
Five ways charities can use Instagram to drive awareness and engagement
When it comes to driving online donations, social media can be an effective medium for charities.
Facebook recently rolled out fundraising tools in the UK and across Europe that allow users to directly donate, as well as easily find and share the causes they care about.