How I built a… customer data platform
What does it take to build enterprise martech in data management?
18% of companies invest in CX tech ‘based on who shouts loudest’
According to research by Sitecore, for every $1 organisations spend on improving the customer experience, they see a return of $3.1.
Meanwhile, Boston Consulting Group (BCG) suggests brands that create personalised experiences are seeing revenues increase two to three times faster than those that don’t.
Is Malaysia’s annual #MYCybersale worth it for merchants?
Malaysia held its 5th annual ‘Cybersale’ in September. So, what are the takeaways for companies who could participate in the future?
Four industries set for a machine learning transformation in 2019
Machine learning made a big splash in 2018, and companies are expected to continue or increase their investments in this technology in the coming year. IDC forecasts that machine learning and AI spending will increase from $12 billion in 2017 to $57.6 billion by 2021. Data science platforms that support machine learning are predicted to grow at a 13% CAGR through 2021.
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A multi-million dollar lawsuit is a wake-up call for influencer marketing
A multi-million dollar class action lawsuit filed against a company accused of financial fraud has ensnared two celebrity influencers and should be a wake-up call for the booming influencer marketing industry.
When data and metrics cause companies to make bad decisions
As detailed last week by Econsultancy’s Rebecca Sentance, Facebook’s faux pas with metrics it supplied to advertisers and publishers are causing new headaches for the social networking giant after a group of advertisers suing the company are claiming that the magnitude of Facebook’s errant algorithms, which inflated a number of metrics, was much higher than previously reported.
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Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… CEO at a spatial analytics startup
This week we are spending a day in the life of Caroline McGuckian.
The week in digital transformation: IKEA’s evolution, digital leaders behind on mobile & hacker CIOs
Welcome to The Week in Digital Transformation, our weekly round-up of news, ideas, research and trends from the realm of digital transformation.
The best digital marketing stats we’ve seen this week
Howdy everyone. It’s time for some more weekly digital marketing stats, this week featuring answers to the questions “Who owns the customer?”, “Which electrical retailers are winning in search?” and most importantly, “How many marketers are fed up with walled gardens?”
What the TV pricing disclosure proposal means to US pharma marketers
The pharma industry is scrambling after a proposal that would require pharma companies to disclose list prices for drugs in television commercials has been put forth by the US Department of Health and Human Services.
How Birds Eye brought fish fingers back into style with reactive marketing
Frozen fish fingers: not the sexiest of foods.
The 12 most surprising quotes from the Festival of Marketing 2018
It’s over a week since the Festival of Marketing 2018, but I always like to round up some quotes for posterity.
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Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
Facebook’s video ad revelations prove that marketers must think like consumers
“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video.
How Simply Business used machine learning to tailor CX (& saw double digit improvement)
Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement.
A day in the life of… head of research at a UX agency
User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how.
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Addressable TV advertising needs a “common currency” to show its value
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.
Successful companies more likely to say marketing function “owns the customer” [stats]
In an increasingly customer-centric world, having the ability to capture and analyse insights about customers is absolutely critical.
A day in the life of… director of professional services at Cognifide
Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London.
How KLM uses social media as “R&D lab” for customer-centric innovation
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
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How to create GIFs in Photoshop: A beginners’ guide for marketers
A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.
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Acquisition and retention – why don’t they communicate?
Huge amounts of data, and, cheaper and more impactful ways to utilise it, mean that communications can be more effective than ever.