Marketers, data science is not the enemy
“Everything that’s wrong with marketing”, said my Twitter feed.
Five keys to high-velocity, consistent A/B testing
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
Four great B2B company Instagram accounts & why they work so well
According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.
A day in the life of… CEO at Greenlight digital agency
This week we have another agency head profiled as part of our ‘Day in the life’ feature.
The best digital marketing stats we’ve seen this week
It’s a fascinating roundup of digital marketing stats this week, featuring just how much extra money data literate companies make, and how many paid brand collaborations are disclosed by influencers on social media.
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The week in digital transformation: biopharma behind the curve & the impact on the CMO
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
Explore our research
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
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How marketers can beef up their email lists before Christmas
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.
Great storytelling: Why your brand should be the supporting character, not the hero
According to a recent independent study sponsored by Prezi, 42% of respondents have become more selective in the content they consume. Furthermore, 66% of respondents consume content they didn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by such content.
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How to boost conversion rates by 32%: a recommendation engine case study
“What is personalisation?”
Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question.
The benefits & risks of bringing your creative team in house
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018.
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Vodafone’s chatbot is delivering double the conversion rate of its website
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
What’s next for #ThisGirlCan?
#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result.
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
How Barclaycard Business re-skilled its digital content managers to drive performance
Dan Reed is head of digital capabilities at Barclaycard Business. At the Festival of Marketing day one, he gave an impassioned talk about how his team has made digital performance and engagement a priority, in the process transforming their skillsets and meeting user needs.
Hello Kitty: Why the iconic brand partners with micro-influencers
On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.
GSK Consumer Healthcare: A digital transformation case study
On day one of the Festival of Marketing 2018, Louise Kristensen, Digital Commerce Director EMEA for GSK Consumer Healthcare, gave us an excellent overview of the company’s ongoing digital transformation.
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Emotional marketing matters… more than you think
In one of my first jobs in marketing, I had a boss who told me that she had MUCH more experience than me. She’d been round the block a time or three, and she knew what was right, and what was wrong.
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Google+ is dead (for real this time)
Google+ is dead. I mean, actually officially dead, not just effectively dead, as it arguably has been for the past three to five years.
Hotels: How data & tech are changing the customer insights role
Jade Price, Insights Manager Europe at IHG, is one of the most fascinating speakers that will be presenting at 2018’s Festival of Marketing.
The four Cs of conversational interface CX
Conversational interfaces, like chatbots and voice assistants, have received plenty of hype within the marketing world for their potential to make interacting with a brand or device more personal, quick and convenient.
A day in the life of… CEO at Brainlabs
Daniel Gilbert, CEO at Brainlabs, has been a valued contributor to Econsultancy for a few years (writing about topics such as biddable media strategy, modern marketing and GDPR).
From AR to bendy screens: What’s next for mobile advertising?
In 2018, the global mobile internet population stands at some 3.7 billion unique users, and users spend a reported 69% of their media time on mobile devices.