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The latest global marketing and digital insights you need to know, from Econsultancy’s analysts and experts

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14 examples of augmented reality brand experiences

The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028.  The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]

TSB, Birchbox, and Grosvenor Group on what’s next for CX

At Econsultancy Live last month, Richard Robinson, MD of Xeim Engage, chaired a panel with guests Emma Stacey, Brand and Marketing Director for TSB; Katie Avon, Director of Marketing for Grosvenor Group; and Alex Valibona, Managing Director for Birchbox. The question up for debate – what’s next for CX? More specifically, what customer behaviour trends […]

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WW’s Tony Miller on personalisation: “consumers want more than just a message that is based on some data”

Tony Miller is VP, Growth and Performance Marketing at WW (formerly known as Weight Watchers), which is now helping more than five million members around the world lose weight and build a healthier lifestyle. Miller recently spoke at Econsultancy Live about how WW uses data-driven personalisation to forge meaningful (and long-lasting) connections with consumers. Creating […]

A day in the life of… Gali Arnon, CMO at Fiverr

Gali Arnon is CMO at Fiverr – the online marketplace for freelance services. We caught up to find out more about her role, plus insight into strategy at Fiverr, including its recent acquisition of high-end talent platform, ‘Working Not Working’, and a new subscriptions feature for freelancers.

Social stories monthly
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The best social stories and campaigns from April 2021

Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]

A phone screen displaying the Moonpig app with a marker pen and a binder arranged around it.

Moonpig on innovating during a pandemic, internal empathy and nailing the basics of UX

Camila Diaz is Head of Product Design and Research at online greetings cards and gift company Moonpig. At Moonpig, Product Design is a discipline that comprises a range of UX-related functions, including user research, user experience design, information architecture, visual design interaction, and service design thinking. As such, Diaz played a pivotal role in the […]

emma robertson, ceo, engine transformation
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The future of CX is what the customer can’t see

The ambition to deliver great customer experiences is universal, eternal and often feels unattainable – no matter what you do, there is more to be done; no matter how on-trend you are, the next trend is already calling. Improving your CX capability is not the answer, writes Engine Transformation CEO Emma Robertson, it’s what you do next internally that will count.

Latest briefings

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

Adopting a test-and-learn approach

The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]

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