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The latest global marketing and digital insights you need to know, from Econsultancy’s analysts and experts

Wunderman Thompson's Living Buying Using framework in action with grocery brands

Wunderman Thompson CSO Sid McGrath on repairing fractured retail brands

On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s Chief Strategy Officer, Sid McGrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring. Perhaps most importantly, he shared his tips on how to make these brands whole again to deliver a first-class, coherent experience that will keep customers returning

sunny bhurji

Sky TV’s Marketing Director on innovating in the SVOD market

Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time.  In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]

chris sahota

A day in the life of… Chris Sahota, CEO and Founder of Ciesco

Chris Sahota is the CEO and founder of M&A advisory firm Ciesco. We recently caught up with Chris to discover what his day-to-day working life looks like. We also found out what changed for Ciesco during the pandemic, and why Chris believes creativity and technology go hand in hand. Please describe your job: What do […]

A day in the life of… Winnie Palmer, Head of Marketing EMEA, Seismic

Seismic is a sales and marketing enablement platform, named as one of Forbes’ top 100 cloud companies in 2020. We recently caught up with Head of Marketing EMEA Winnie Palmer to find out more about her role. Palmer chats about the importance of an integrated ‘go to market’ strategy, and how Covid has impacted the B2B market.

A person standing in front of a virtual try-on screen. Their avatar on the screen wears a suit, with a 4.5 star rating next to it. Underneath is a $799.99 price tag with the word BUY beneath.

What innovations in 3D and AR technology could mean for ecommerce

New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently […]

Long live organic social media

Christina Ruby, digital marketing consultant at Capgemini Invent, advocates a broader definition of organic social media and a more strategic approach from brands.

Ramon Kania

A day in the life of… Ramon Kania, CTO at Mitto

Ramon Kania is the CTO of omnichannel messaging solutions company Mitto. In today’s ‘Day in the Life’, Ramon explains what his ‘typical’ day looks like, and gives us an insight into how Mitto is helping companies align with changing consumer expectations around personalised communication. Please describe your job: What do you do? As the Chief […]

Latest briefings

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

Adopting a test-and-learn approach

The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]

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