The week in digital transformation: renaming DT, apps & cloud security
Welcome to The Week in Digital Transformation, our regular look back at the most noteworthy ideas, analysis, and news from the world of digital transformation over the past week.
The best digital marketing stats we’ve seen this week
Before you head off into a weekend full of festive fun, don’t forget to squeeze in a few stats.
What do consumers’ local searches tell us about holiday foot traffic?
What kinds of local businesses do consumers search for directions to over the holiday period?
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Five ecommerce brands that have found success with progressive web apps
Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy.
How to successfully harness the power of a startup-corporate partnership
There are numerous examples of corporates and start-ups that have formed partnerships to the huge benefit of both parties.
Modern Marketing and the C-Suite: Econsultancy US launches the M3 Blueprint program
Marketing is having a wandering-in-the-wilderness moment.
Explore our research
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
How to get the dreaded pop-up right (& capture precious customer data)
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.
Is it too late to do SEO for the holidays?
Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday-related campaigns that weren’t put in motion by now would be wasted effort, especially when it comes to SEO, whose results often take months to manifest.
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Four benefits of considering neurodiversity in marketing and design
An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment.
10 brands that use illustration to stand out online
For so many brands with an online presence, it can be easy to overlook the importance of imagery when it comes to developing their voices and identities.
The week in digital transformation: CIO wisdom, switching phones & Australian transformation
Welcome to The Week in Digital Transformation, our regular column which rounds up the most interesting developments, ideas and research from the realm of digital transformation.
The best digital marketing stats we’ve seen this week
Grab yourself a mince pie and settle in for this week’s roundup of stats.
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
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How “digital body language” can bring a human touch to marketing
Online transactions are notoriously impulse driven. As consumer touchpoints become increasingly digital, brands need their digital marketing and ecommerce functions to build connections with potential customers almost instantly.
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Burger King trolls McDonald’s with reverse geotargeting to promote its app
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
Three examples of how reinforcement learning could revolutionise digital marketing
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans.
The best APAC digital marketing stats from November 2018
Here’s the best Asia Pacific stats we’ve seen in November 2018.
How Nike uses Facebook and Instagram
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
The best social stories & campaigns from November 2018
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
What is YouTube Stories and will it catch on?
Stories has become one of the most successful formats of social media.
Three emerging opportunities for digital transformation
The end of the year always presents a great opportunity for organizations to take stock of their current competencies and plan how to improve for the following year.
What is Google Ads and how does it work?
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.