How Santander transformed its visual identity for the 21st century
In the past, banks have arguably been perceived as somewhat slow to adapt their branding and services to remain relevant in the digital age.
Amazon and Kohl’s: How unlikely retail partnerships could change the game
From July 2019, customers will be able to return unwanted packages from Amazon to all of Kohl’s physical stores for free. Products can be returned whether or not the item is in its original packaging and whether or not the customer has the packaging label.
How much of your media budget should you spend on paid search? A data-backed answer.
Working out how much of your overall media budget should be allocated to paid search requires an understanding of three key areas.
Are branded hotels a marketing trend?
Forget Hilton or Marriott, there’s another hotel that’s being touted as the place to stay this summer, and it’s not from a brand you would expect.
Even if companies can test just about anything, should they?
The virtues of A/B and multivariate testing are well-documented, but the response to a test run by Adobe earlier this month is a reminder that testing can carry risk.
A day in the life of… co-founder of a tech CGI company
Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.
Four brand extension strategy examples
Variety is the spice of life for certain brands these days.
TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
How digital is shaping customer experiences in the beauty industry
The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before.
The marketer’s guide to progressive web apps (PWAs)
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
Amazon brings HIPAA-compliant healthcare skills to Alexa
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
An off-brand voice experience is like bad stock imagery – it erodes consumer trust
Here’s a quick thought experiment.
Alexa greets users with “I’ve been playing Fortnite” but Amazon denies it’s an ad
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… co-founder of a tech CGI company
Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.
A day in the life of… Head of Data & Analytics at The Specialist Works
We’re always pleased to feature data specialists on the Econsultancy blog.
A day in the life of… VP of ABM Strategy at Demandbase
Account-based marketing (ABM) – it’s the hottest thing in B2B and involves identifying key prospect contacts and treating them as a market of one (with appropriate content, contact strategy and messaging).
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