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Blog

The Samsung vs. Apple mobile battle continues: Stats

The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.

The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.

But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.

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78% of mobile banking customers are satisfied with the service: Stats

Big banks are working hard to deal with the threat of disruption, and increasingly the local branch is a touchpoint that many customers are avoiding.

According to a new study by customer experience management firm Clarabridge, 36% of banking customers in the US haven't visited a branch in the past month.

Instead, they're banking online, with 38% using a mobile device to do so and another 35% using a desktop or laptop.

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A closer look at the National Trust's content strategy

Last year, we gave you eight reasons why the new National Trust's website is funkier than the average.

With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.

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How The Financial Times is dealing with the problem of ad blocking

According to the IAB, around 26% of people now use ad blockers while browsing on desktop. 

We recently spoke with Sacha Bunatyan, Global B2C Marketing Director at The Financial Times, to hear how the publisher is tackling the problem.

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logos retail

Six iconic retailers and their digital transformation journeys

How is retail being changed by digital?

What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).

Here are their digital transformation journeys, as they fight to compete with online and agile competitors.

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Dark social: It's worse than we thought in Asia-Pacific

Dark social refers to any digital channel where content is shared, yet clicks from the channel to a website are not traceable. Hence, 'dark'.

Though we have mentioned dark social before, new research shows that the problem is worse than previously thought, especially in Asia-Pacific and Australia.  

Here's why. 

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Chipotle ruling shows importance of employee social media engagement

While most companies' social media efforts are customer-focused, a recent ruling by the National Labor Relations Board (NLRB) serves as a reminder that employee social media strategy is very important too.

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Site Migration

A handy six-month website migration plan

A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS.

It is sometimes more complicated than it looks depending on the size of the website.

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Five tips for how to future-proof your marketing technology

Marketing technology is growing up fast.

From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.

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A day in the life of... CCO Media & Partnerships at lastminute.com Group

Our latest Day in the Life comes from the world of online travel.

Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com Group.

We caught up with her to find out what she does all day.

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Ecommerce product filters: Best practice tips for a great UX

Ecommerce sites implement product filters in many different variations.  

As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.

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China introduces far-reaching new internet ad law: Why it matters

China's internet advertising market is much larger in proportion to its traditional advertising than Western countries.

The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).

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