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The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.
According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.
Congratulations! So you’ve done a great job and attracted some visitors to your website.
Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers.
With 74.6% of online baskets being abandoned, this is no small feat.
Start Me Up is our regular feature profiling startups in ecommerce and marketing.
This week, we've been speaking to PresenceKit, a new platform for app development.
Here's what they had to say...
It's that time of year again; time to take stock of everything that's happened in marketing since January.
Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.
We've got some really interesting APAC stats from November 2016.
Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.
According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.
With the majority focusing on acquisition instead of retention, this stat is hardly surprising.
There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.
Stories this week include games, toys and base humour. All of it, essential.
It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.
Are you ready? Are ya?
The world of digital marketing is so vast that marketers find it difficult to prioritise.
There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.
We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.
If you're looking for an organisational guide to user experience and interaction design, look no further.
Econsultancy has just published User Experience and Interaction Design for Mobile and Web, a best practice guide available to subscribers.
Jeremy Hlavacek heads up programmatic advertising sales at The Weather Company, where he is VP of Global Automated Monetization.
I recently spoke to him about innovation in programmatic ad sales, how major weather events like Hurricane Matthew affect business and the challenges posed by ad fraud.