A day in the life of… Ana Sousa, Data Scientist at Cxense
Ana Sousa is a Data Scientist at Cxense, a data management platform that offers online advertising, analytics, conversion rate optimization and content recommendations for publishers.
Should you bid on your competitors’ brand terms? A simple test for PPC
Basecamp recently ran a PPC ad firing back at Google over the fact that they have to pay them what they called a “ransom” so that they appear at the top of the search results.
With competitor brand bidding back in the news, Clicteq’s Wesley Parker shares a simple framework he uses to decide whether it’s a good idea or not.
The best digital marketing stats we’ve seen this week
In this week’s digital stats roundup, you’ll find news about Instagram, digital out of home ads, personalisation, and lots more to boot.
Let’s play “Cookie Data’s Illegal”: Your move
Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better.
It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”
Virgin Trains’ Head of Social Content on quirky humour, avocados and measuring success
Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’.
A day in the life of… Pip Hulbert, CEO at Wunderman Thompson UK
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown.
Three key elements of a change management strategy for marketers
Change is ever-present for marketers, fuelled by the evolving nature of technology, consumer behaviour, and market conditions.
‘ACE’: Three techniques to create memorable customer experiences
Customer experience is top of mind for brands today and for good reason: consumer expectations have never been higher.
A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic
Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising platform.
What agencies should know about clients (but probably don’t)
I’ve laughed at this cartoon for years. It was originally created by Gary Larson of The Far Side and captioned “The four personality types” – the job titles were added later. But they so beautifully demonstrate the perceptions that we have about each other, clients included.
The biggest ecommerce sales events in Asia: From 9/9 to 12/12
Most people are quite familiar with ‘Black Friday’ and ‘Cyber Monday’ shopping holidays by now.
2
Should you bid on your competitors’ brand terms? A simple test for PPC
In the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below.
Will direct-to-physician pharma marketing be the same after Purdue Pharma?
On Sunday night, embattled pharma firm Purdue Pharma filed for bankruptcy. The maker of the painkiller OxyContin has been facing lawsuits from an estimated 2,600 government entities and other groups and had struck a tentative deal to settle many of them for somewhere between $10bn to $12bn.
Fashion ecommerce 2020: Which trends are disrupting the industry?
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.
The new age of audio: What does it mean for advertising?
We are currently in a new age of audio opportunity and potential.
1
An introduction to direct-to-consumer brands and their marketing
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
Let’s play “Cookie Data’s Illegal”: Your move
Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better.
It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”
With cookies under attack, the IAB Tech Lab calls for new tracking standards
From Apple’s Intelligent Tracking Prevention (ITP) in Safari to Mozilla’s Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.
Identity verification is now an important GDPR issue
The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Ana Sousa, Data Scientist at Cxense
Ana Sousa is a Data Scientist at Cxense, a data management platform that offers online advertising, analytics, conversion rate optimization and content recommendations for publishers.
A day in the life of… Pip Hulbert, CEO at Wunderman Thompson UK
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown.
A day in the life of… Alex Igelsböck, CEO at data intelligence platform Adverity
Adverity is a data intelligence platform allowing marketers to aggregate, manage and analyse data. We caught up with CEO Alex Igelsböck to find out more, and ask him how he does what he does. Please describe your job: What do you do? Alexander Igelsböck: My job is orchestrating the Adverity venture. As CEO of Adverity […]
Seeking training for you or your company?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.