Blog

about 1 hour ago The most joyful digital news stories from this week

Ladies and gentlemen, this is the news.

about 3 hours ago The changing consumer landscape: How brands can keep up with sky high customer expectations

According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.

about 13 hours ago Four things to know about agile marketing before you try it

It's that time of year again. That time when marketers look at what they've accomplished this year and think, should we be doing things differently?

about 24 hours ago Five brands putting employees at the heart of their influencer strategy

High-profile influencers on social media platforms have continued to grab the headlines in 2017, but a different kind of influencer tribe has been steadily getting more brand traction: employee advocates.

1 day ago Why Jack Wills and other fashion brands are prioritising influencer content

When it comes to promoting new season collections, many fashion brands use influencer content to complement as well as boost awareness of their main marketing campaigns. 

For British retailer Jack Wills, this content is now taking centre stage. Instead of dedicating a large budget to professional photo shoots, Jack Wills has been working in conjunction with social media influencers to create content to promote its new collections.

1 day ago The changing face of consumer trust and the implications for marketers

I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.  

1 day ago 10 top tips for those getting started with marketing automation

Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.

2 days ago Ask the experts: Paid social media trends, challenges & strategy

Next up for our 'ask the experts' series is paid social media.

We've got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There's quite a lot to digest so you can use the hyperlinks below to jump between questions.

2 days ago Four lessons retailers can learn from Ted Baker’s international growth

It’s proving to be a pretty good year for British retailer Ted Baker. The brand has just announced a 14% increase in half-year revenues, as well as an impressive 43.8% rise in ecommerce sales.

It’s not just the UK that’s been loving Ted Baker either. Sales in the US increased 18%, while sales in Asia rose nearly 30%.

3 days ago Three promising signs that companies are finally starting to appreciate CX

For years it has felt like we're stuck at the beginning of the journey toward improving customer experience (CX).

We know what we want to achieve (great CX), we have plenty of ideas about how to do it, yet very few of our organisations have truly aligned their objectives with the customers'.

3 days ago Four examples of automotive brands that are innovating the customer experience

Disruption is a common theme these days and while it's hard to create a list of industries that are being disrupted the most, there's no doubt that the auto industry is a contender.

Consumers are redefining their relationship with cars, from the way they acquire them to how they use them, and that means automakers need to rethink their roles and how they operate in the market.

3 days ago Four reasons fashion brands are launching their own beauty ranges

Last month, fast-fashion retailer Boohoo announced that it would be launching a new beauty range. 

With products starting from as little as £4, Boohoo Cosmetics is designed to offer consumers an alternative to high-end beauty.