A day in the life of… Wajid Ali, Head of Paid Search at ForwardPMX
Wajid Ali is Head of Paid Search at global brand performance agency ForwardPMX.
Should you bid on your competitors’ brand terms? A simple test for PPC
Basecamp recently ran a PPC ad firing back at Google over the fact that they have to pay them what they called a “ransom” so that they appear at the top of the search results.
With competitor brand bidding back in the news, Clicteq’s Wesley Parker shares a simple framework he uses to decide whether it’s a good idea or not.
Amazon has never been bigger – but now might be the perfect time for others to pounce
Amazon’s online retail dominance has never been greater, sparking growing concerns about its business practices. But is it possible that the company is actually starting to falter in ways that other businesses can take advantage of?
How responsive brands can drive revenue through reviews
The direct link between revenue and reputation is so clear that brands who do not need pay attention to reviews risk missing out on improved search performance, better click-through rates and, ultimately, more sales.
A day in the life of… Ana Sousa, Data Scientist at Cxense
Ana Sousa is a Data Scientist at Cxense, a data management platform that offers online advertising, analytics, conversion rate optimization and content recommendations for publishers.
The best digital marketing stats we’ve seen this week
In this week’s digital stats roundup, you’ll find news about Instagram, digital out of home ads, personalisation, and lots more to boot.
Let’s play “Cookie Data’s Illegal”: Your move
Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better.
It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”
Virgin Trains’ Head of Social Content on quirky humour, avocados and measuring success
Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’.
A day in the life of… Pip Hulbert, CEO at Wunderman Thompson UK
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown.
Three key elements of a change management strategy for marketers
Change is ever-present for marketers, fuelled by the evolving nature of technology, consumer behaviour, and market conditions.
‘ACE’: Three techniques to create memorable customer experiences
Customer experience is top of mind for brands today and for good reason: consumer expectations have never been higher.
A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic
Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising platform.
What agencies should know about clients (but probably don’t)
I’ve laughed at this cartoon for years. It was originally created by Gary Larson of The Far Side and captioned “The four personality types” – the job titles were added later. But they so beautifully demonstrate the perceptions that we have about each other, clients included.
Fashion ecommerce 2020: Which trends are disrupting the industry?
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.
The new age of audio: What does it mean for advertising?
We are currently in a new age of audio opportunity and potential.
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An introduction to direct-to-consumer brands and their marketing
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
Let’s play “Cookie Data’s Illegal”: Your move
Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better.
It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”
With cookies under attack, the IAB Tech Lab calls for new tracking standards
From Apple’s Intelligent Tracking Prevention (ITP) in Safari to Mozilla’s Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.
Identity verification is now an important GDPR issue
The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Wajid Ali, Head of Paid Search at ForwardPMX
Wajid Ali is Head of Paid Search at global brand performance agency ForwardPMX.
A day in the life of… Ana Sousa, Data Scientist at Cxense
Ana Sousa is a Data Scientist at Cxense, a data management platform that offers online advertising, analytics, conversion rate optimization and content recommendations for publishers.
A day in the life of… Pip Hulbert, CEO at Wunderman Thompson UK
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown.
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