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The latest digital marketing and ecommerce insight from our award-winning team of analysts and experts

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The best digital marketing stats we’ve seen this week

Howdy everyone. It’s time for some more weekly digital marketing stats, this week featuring answers to the questions “Who owns the customer?”, “Which electrical retailers are winning in search?” and most importantly, “How many marketers are fed up with walled gardens?”

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Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.

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Econsultancy training

Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.

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How to create GIFs in Photoshop: A beginners’ guide for marketers

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.

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Five keys to high-velocity, consistent A/B testing

Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]