What makes a challenger brand? (Four key characteristics)
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.
Instagram Checkout – will higher conversions come at a cost?
Higher conversions will come at a cost that might be greater than the unpublicized fees Instagram is charging brands for the privilege of selling to consumers in its app.
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Instagram Checkout – will higher conversions come at a cost?
Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.
A day in the life of… an experience design director
Richard Trigg is Experience Design Director at Tangent.
Agency positioning – what does good look like?
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
Five examples of podcasts from retail brands
While the podcast advertising market is growing, ad performance remains notoriously hard to measure.
Digital China in 2019: Trends and recommendations
Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy.
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Fintech is behind the boom in personal loans and banks should take note
The market for consumer loans in the US is booming. According to data from TransUnion, last year, the total amount of consumer loans outstanding hit a record $138bn, a 17% jump from the year prior.
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What’s going on at Facebook, and will it affect advertisers?
For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.
A day in the life of… VP Marketing at Tryzens
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
Alexa greets users with “I’ve been playing Fortnite” but Amazon denies it’s an ad
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
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Voice search: Why you shouldn’t just optimise for Google
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
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Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
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A day in the life of… an experience design director
Richard Trigg is Experience Design Director at Tangent.
A day in the life of… VP Marketing at Tryzens
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
A day in the life of… UK Country Manager at a Data Marketing Platform
Graeme Finneberg is the UK Country Manager at mediarithmics, a full-stack Data Marketing Platform.
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