Is Cyber Monday still relevant in 2018?
It was 2005 when the post-Thanksgiving online shopping day was first referred to as Cyber Monday and 2007 when Econsultancy first mentioned the term.
Free shipping & deferred payment key to competing with Amazon during the holidays
The old adage “the rich get richer” will apparently be true in the US retail market this holiday shopping season.
Meliá Hotels’ social media director: We work with approx. ‘1,000 influencers’
Social media is an intrinsic part of most brand marketing or customer service strategies, but no more so than in the travel and tourism industries.
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Only 18% of marketers include influencer marketing within ROI calculations
2018 has been a pivotal year for influencer marketing. The industry has continued to see huge growth, while simultaneously coming under intense fire for issues relating to transparency and authenticity.
A day in the life of… head of EMEA marketing at Dropbox
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
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Five things Gen Z creators want brands to do more of on social
Gen Z – the elusive generation of digital natives that are consuming more online content than previous generations, whilst simultaneously being more selective about which platforms they invest their time with – know ‘good’ and ‘bad’ content.
Explore our research
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
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Five pure-play ecommerce brands who boosted sales on Instagram
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
14 brand PR stunts that successfully created a splash
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
A rough guide to creating a data-led culture
There are two sides to creating a data-led culture.
Stats, sales and successes from Singles’ Day 2018
Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records.
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Secret Escapes: How machine learning reduced cost per lead by 38% [case study]
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
A day in the life of… EMEA VP Marketing at Adobe
Bridget Perry is Vice President Marketing, Adobe EMEA.
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
10 very cool examples of experiential marketing
Experiential marketing, what is it good for?
An introduction to schema.org markup for voice
If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema.
The week in digital transformation: manufacturing, metamorphosis & more 2019 predictions
Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the vast and varied realm of digital transformation.
The best digital marketing stats we’ve seen this week
This week’s selection of stats has arrived for your reading pleasure.
What is the Beautystack app & could it change the beauty industry?
WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack.
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How to measure the brand/non-brand split of your search traffic
Driving visitors to your site is about much more than just rankings, branding is playing a larger and larger role in acquisition.
Seven charity marketing campaigns that used fun & humour
They say laughter is the best medicine.
A day in the life of… head of data at an influencer marketing agency
Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency.
How ecommerce marketers can get started with attribution
For ecommerce businesses seeking a way to understand your customers’ digital paths to conversion beyond the last click, it’s a challenging time.