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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

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How to optimise Google Shopping campaigns to increase ROI and minimise costs

Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win a few back.

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A day in the life of… Chief Revenue Officer at Sprinklr

Sprinklr calls itself the world’s #1 social suite, helping brands with social listening across 350 million sources of public data. The platform has a range of functionality, allowing management of social engagement, advertising, advocacy and customer care. Luca Lazzaron is Chief Revenue Officer and perfectly placed to give us some insight into life at an […]

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Easy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing

Spotlight on… Data and Privacy

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