In today’s ‘Day in the Life’, Alistair Schoonmaker, founder & MD of new creative agency, Ultra Brand Studio, chats about working life during Covid, and what it was like launching a business during lockdown.
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
Econsultancy Live takes place December 1st to 2nd as a virtual event, and the theme this year is ‘Riding the Ecommerce Wave’. You can visit the event page to view the speaker lineup, the agenda or to purchase an Early Bird Pass.
Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are eight examples of tech innovations that are being used to improve the in-store shopping experience.
Ben Fogarty is the CEO and Founder of Holoscribe – a self-service platform that allows brands to create immersive digital experiences. We caught up with him to find out how Covid has impacted his day-to-day working life.
It’s still unclear what Christmas and the winter holiday period will look like for many of us this year.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Econsultancy’s ’10Cs’ model is a framework that marketers can use to reflect upon and model their own mindset. It defines specific characteristics that contribute to success as an individual, as part of a team or within the wider organisation.
Meshach Amuah-Fuster is the Managing Director EMEA for Partner Relationship Management (PRM) platform Allbound. We recently caught up with him to find out how Covid-19 has impacted his working life.
With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard.
In the wake of the coronavirus pandemic, inventory build-up is proving to be a big problem. But how can high-end retailers promote their discounts and still maintain a sense of exclusivity? Here’s a look at various tactics from some premium names in the industry. CQP’s separate sale site For brands that are reluctant to slash […]
Jenny Stanley is Founder and Managing Director at creative technology studio, Appetite Creative Solutions, a creative technology studio. Stanley explains how the Covid-19 pandemic has impacted her day-to-day working life, and how it is steering wider trends within the industry.
In light of recent global events, digital commerce has become the main route to market. However, many businesses are accustomed to one technology stack that rules everything, an ecommerce platform that stays for four or five years. Today this is not the case. There is a need for greater agility. Adopting the right technology has […]
We’re rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season, this year it has been amplified tenfold.
A recent study conducted by Bazaarvoice found that over their regional lockdown periods, 39% of global consumers purchased from brands they’d never tried before, for reasons such as value, availability and convenience. Eighty-eight percent of those consumers now plan to stick with their new brands, presenting a unique opportunity for customer retention. However, in the […]
Today’s ‘Day in the Life’ features Hero Brown, Founder and Editor-in-Chief of Muddy Stilettos – an online lifestyle website and “urban guide to the countryside” for women outside of London. Here’s what she had to say about her day-to-day role and the impact of Covid-19.
What can the public sector teach the private sector about agility, transformation and truly user-centric design? Johan Hogsander, Managing Director at Engine Transformation, shares the lessons he has learned from working for the ‘biggest business’ in the UK.
Business advisor and experienced Chief Marketing Officer, Ben Rhodes, shares his approach to transformation, and seizing growth opportunities, in our new digital world.
Henry Carless, PPC and Data Science Specialist at search agency Vertical Leap, shares some advice for optimising PPC campaigns.
Econsultancy subscribers can watch our recent quarterly briefing on demand to learn from a panel of expert marketing leaders how mindset can transform your career and your organisation.
This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, marketers must have a firm grip on the interplay between marketing strategy and product strategy.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
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