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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

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Top 100 Digital Agencies 2019: Industry buoyant despite challenging environment

Econsultancy’s 2019 Top 100 Digital Agencies report, sponsored by MiQ, has revealed Accenture Interactive in top spot for the third consecutive year.

The report shows fee income of the Top 100 up 15% on 2018, in line with Tech Nation figures showing the UK’s digital tech sector is accelerating 2.6x faster than the rest of the economy.

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Running paid search in challenging industries: pharma & healthcare

Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology
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How machine learning is transforming retail both online and offline

According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.

By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.

Spotlight on… Data and Privacy

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