The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

Voice devices

Why are there still so few voice case studies out there?

Major brands including Domino’s Pizza, HBO, Diageo, Sephora, 1-800 Flowers, BBC and Nike have developed voice experiences for the Echo and Home, and in several cases won awards for them.

Yet despite all of this, there is a surprising dearth of case studies available that talk about the results that these voice apps have yielded for brands. How much usage are they seeing? Have they yielded any revenue or brand lift, or brought in any new customers?

john gillan criteo

A day in the life of… John Gillan, MD Northern Europe at Criteo

Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]


Short guides on the latest thinking, developments and terminology in digital, marketing and technology

Spotlight on… Data and Privacy

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