The vital role of ‘slow data’ in ecommerce
Professor Chris Bones, co-founder and Chairman of Good Growth, explains and contrasts the roles of ‘fast’ and ‘slow’ data in ecommerce.
How can marketers increase their chances of successful martech investment?
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
A day in the life of… Toni Wood, CMO of Ufurnish.com
Toni Wood is the CMO of furniture comparison website, Ufurnish.com. We caught up with Toni to find out what it was like to launch a new website and brand during a pandemic, and how Covid-19 has changed her daily working life.
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Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
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Will subscriptions be the next big thing in travel?
At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.
Asos has finally added product reviews, but how should brands handle online reviews?
Asos customers have been sharing their delight at noticing product reviews creeping into the site since early November (Asos’ 2020 annual report stated that the roll out in October would “support in customer engagement and also unlocks greater potential for strategic growth in Face + Body”). So, customers can now gain a better understanding of the quality, size, and fit of clothes.
A day in the life of… Vladi Shlesman, Managing Director EMEA at ChannelAdvisor
Today’s ‘Day in the Life’ features Vladi Shlesman, Managing Director EMEA at ChannelAdvisor. Vladi explains how the pandemic has changed his day-to-day working life, and how it has impacted wider trends within the ecommerce sector.
Preparing for Google’s Page Experience update: what should marketers do between now and May?
Google recently announced that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, will be rolling out in May 2021. How can marketers best use the time between now and May to prepare for the change?
Why you need to get to “next-level” digital commerce
Erika Goldwater, Director Global Communications at inRiver, explains the concept of “next-level” commerce in B2C and B2B, setting out what ecommerce experiences need to deliver today.
A day in the life of… Jessica Gilmartin, Head of Global Campaigns & Demand Generation at Asana
Jessica Gilmartin is the Head of Global Campaigns and Demand Generation for Asana. We caught up with her to find out how Covid-19 has changed her daily working life.
A day in the life of… Andrew Hally, CMO of Bynder
Andrew Hally is the CMO of digital asset management platform Bynder. We recently caught up with Andrew to find out how Covid-19 has impacted his daily working life, and what he predicts the future for his industry might look like.
How brands are getting creative with virtual events & entertainment experiences
Brand events have largely shifted online this year, as the pandemic continues to disrupt in-person experiences. Creating a successful virtual event is no mean feat, of course, with consumers already suffering from screen overload – yet another Zoom event is a tough thing to market. Over the past few months, however, we have seen agencies […]
How cloud kitchens can overcome CX and marketing challenges in an increasingly virtual industry
The food and drink industry is going virtual, with online-only ‘cloud kitchens’ opening up to serve the booming takeaway market. But in such a competitive space, how can brands benefit from the advantages of being digital-only while also delivering a stand-out customer experience?
Three ecommerce personalization tactics to boost customer loyalty
The customer journey doesn’t stop once a shopper buys something from your store. When it comes to retaining and reconverting existing customers, it pays to give them the tailored experience they deserve, rather than treating them like one of the crowd every time they come back to your website. In fact, research shows that acquiring […]
What is predictive analytics and what are its main uses for marketers?
Increasingly, marketers are embracing the opportunities that artificial intelligence affords by processing data at scale to make better decisions.
A day in the life of… Raj Sabhlok, CEO of Pipedrive
Today’s ‘Day in the Life’ features Raj Sabhlok, the CEO of CRM company Pipedrive. We caught up with Raj to find out what it was like to move to a new CEO role during a pandemic, and how his team is making changes to help customers.
As people’s lives move online, marketers must not lose touch with reality
Jacob Colman, Strategist at M&C Saatchi, addresses the challenges that marketers face in gathering human insights in a post-Covid world.
Why resale ecommerce is growing in the face of wider retail challenges
The growth of the online resale market was evident long before Covid-19 hit, fuelled by younger consumers turning their back on fast fashion for a more sustainable, affordable, and creative way to shop.
Measuring the success of online video
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
Resourcing for social media teams: A beginner’s guide
This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.
Defining product strategy, management and marketing
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, marketers must have a firm grip on the interplay between marketing strategy and product strategy.
Amazon in Asia-Pacific: A 2020 update
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
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