Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
A day in the life of… Sarah Baumann, MD at VaynerMedia London
We recently caught up with Sarah Baumann, Managing Director at VaynerMedia, to find out more about her role, and how Covid-19 has impacted day-to-day working life.
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms
With some of our clients seeing as much as two times the revenue in the Facebook Ads interface as Google Analytics for the same campaigns, you could come to the conclusion that Facebook is overstating conversions for their channel. But are they?
Six brand case studies that proved the value of storytelling
Storytelling in marketing terms isn’t just about producing an advert with a narrative, it’s about telling the story of the ‘brand’ across multiple channels, and using various tools and methods to do so.
Why luxury fashion brands are using gaming to drive revenue and marketing opportunities
While industries such as fashion and retail have been negatively impacted by the coronavirus pandemic, the gaming and esports market has positively grown. According to Newzoo’s recent report, the global games market will generate revenues of $159.3 billion in 2020. Gaming is also predicted to surpass $200 billion by the end of 2023. This is […]
A day in the life of… Angela Freeth, Marketing Campaigns Manager at Laundrapp
Angela Freeth is Marketing Campaigns Manager at Laundrapp. We recently caught up with Freeth to find out more about her role, and how Covid-19 has impacted her working life.
Blue State’s Lizi Zipser on Covid-19 and digital transformation at charities
For charities and non-profits, the Covid-19 crisis has been an extremely challenging time – but also one of opportunity. Econsultancy spoke to Lizi Zipser, Director of Strategy & Insights at Blue State, about how the pandemic has accelerated digital transformation in the third sector, and what that means for charitable organisations.
Debunking the Pareto principle: Why we should be critical of accepted truths in marketing
Many widely-accepted truths in marketing have a less-than-solid grounding in fact or reality, often due to the way they are repeated uncritically and simplified in quotations, presentations or slide decks. Nils Andersson Wimby talks about one famous example, the Pareto principle or the 80/20 rule, and why it isn’t as faultless as it’s presented.
A day in the life of… Alex Brown, CCO of Campfire
Alex Brown is the CCO of Campfire, an agency that works with clients including Missguided, The INKEY List and MyProtein. We caught up with him to find out how he spends his days, and how the coronavirus pandemic has impacted the company as a whole.
Will Pret a Manger’s new multi-channel model help it survive store closures?
Pret a Manger announced the closure of 28 stores in July, leading to the loss of 2,890 jobs. The chain is hugely reliant on commuters and office workers, but with a large percentage of people still working from home, it is now struggling to regain sales.
10 powerful examples of upselling online
Online, upselling can be a powerful tactic for driving more revenue from a sale. Nikki Gilliland looks at 10 powerful examples of brands using upselling online, and why they are effective.
How has Covid-19 accelerated trends in customer service?
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.
The Modern Marketing Mindset: how to move from ‘good’ to ‘elite’
Sign up to Econsultancy’s upcoming quarterly briefing on 1st October at 3pm BST/10am EDT to learn from a panel of expert marketing leaders how mindset can transform your career and your organisation.
The future of social selling and marketplaces is today; how can brands leverage this opportunity?
In just a few short years, shopping journeys have evolved from what was traditionally ‘search, click, buy’ to more continuous cycles of activity. With potentially dozens of different influences going into the decision-making process, consumer journeys are now longer and more complex and often spanning multiple channels. In the words of Instagram’s Director of Product […]
A day in the life of… Patrick Johnson, CEO of Hybrid Theory
Patrick Johnson is the CEO of Hybrid Theory – a digital services partner for brands and agencies. We spoke with Johnson about what his typical working day looks like currently, and how it has been affected by Covid-19.
Do agencies really need a ‘purpose’?
For agency owners, 2020 has been a mixed bag at best. But now that the worst is (hopefully) behind us and agencies are turning their attention to addressing important issues like positioning, Ben Potter takes a hard look at the nebulous concept of agency ‘purpose’ – and whether it’s really needed at all.
How the beauty industry is using personalisation to build greater brand relevance
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” – and that a single lipstick can make millions of women look and feel the exact same shade of special.
A day in the life of… Natasha Bonugli, Principal of Design for EMEA, Unispace
Natasha Bonugli is Regional Principal of Design EMEA for Unispace – a company that specialises in business interior design. We spoke with Bonugli about her day-to-day working life, and how it has been impacted by Covid-19.
The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250
The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top three priority (PWC, Aug ’20). Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the recent digital transformation of Electrocomponents, the impacts of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.
Navigating what’s next: Five key takeaways for FMCG marketers
Five months into the Covid-19 pandemic, macro trends are emerging in shopper behaviour, communications and brand purpose. How can FMCG brands respond to these in their online experiences and advertising? Jenna Russell, senior strategist at ELVIS, outlines five key points.
Amazon in Asia-Pacific: A 2020 update
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
The changing face of social content
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
The growth of social messaging and chat
This briefing covers messaging trends during lockdown, growth of popular new apps, and wider trends in the space, and is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall.
Influencer sustainability – the trends marketers need to know in the second half of 2020
Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]
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