A day in the life of… a neuroscience marketing consultant
Marketing in 2018 is increasingly scientific and data-driven, with an emphasis on research and testing, hard quantitative data, and incorporating skills and techniques from scientific fields.
Modern Marketing and the C-Suite: Econsultancy US launches the M3 Blueprint program
Marketing is having a wandering-in-the-wilderness moment.
How to get the dreaded pop-up right (& capture precious customer data)
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.
Is it too late to do SEO for the holidays?
Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday-related campaigns that weren’t put in motion by now would be wasted effort, especially when it comes to SEO, whose results often take months to manifest.
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Four benefits of considering neurodiversity in marketing and design
An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment.
10 brands that use illustration to stand out online
For so many brands with an online presence, it can be easy to overlook the importance of imagery when it comes to developing their voices and identities.
Explore our research
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… Head of Marketing at the Countryside Alliance
Debbie Birch is Head of Marketing at the Countryside Alliance, a non-profit organisation which promotes issues related to the British countryside, including farming, rural services and country sports.
The week in digital transformation: CIO wisdom, switching phones & Australian transformation
Welcome to The Week in Digital Transformation, our regular column which rounds up the most interesting developments, ideas and research from the realm of digital transformation.
The best digital marketing stats we’ve seen this week
Grab yourself a mince pie and settle in for this week’s roundup of stats.
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How “digital body language” can bring a human touch to marketing
Online transactions are notoriously impulse driven. As consumer touchpoints become increasingly digital, brands need their digital marketing and ecommerce functions to build connections with potential customers almost instantly.
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Burger King trolls McDonald’s with reverse geotargeting to promote its app
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
Three examples of how reinforcement learning could revolutionise digital marketing
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans.
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
The best APAC digital marketing stats from November 2018
Here’s the best Asia Pacific stats we’ve seen in November 2018.
How Nike uses Facebook and Instagram
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
The best social stories & campaigns from November 2018
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
What is YouTube Stories and will it catch on?
Stories has become one of the most successful formats of social media.
A day in the life of… a Global Head of Studio
Jonathan Lewis is Global Head of Teads Studio, an interactive creative and data platform for advertisers.
Three emerging opportunities for digital transformation
The end of the year always presents a great opportunity for organizations to take stock of their current competencies and plan how to improve for the following year.
What is Google Ads and how does it work?
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.
Fad or fixture? The future of agile marketing in 2018
Agile marketing may have initially seemed like a fad, but its persistence is proving otherwise.
The Holly Effect: Why primetime TV stars are the new fashion influencers
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing.