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Blog

Is cost-per-offline-visit the future of mobile advertising?

As more and more ad dollars shift to mobile and more and more advertisers, including struggling retailers, seek to drive foot traffic to their brick-and-mortar locations, is the time right for a cost-per-visit ad model?

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United shows how brands can stand up to social media mobs

United Airlines found itself in the crosshairs of social media users this past weekend when two young girls wearing leggings were denied boarding on a flight by a gate agent.

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partridge

What the heck is strategy in the digital age?

What the heck is strategy?

If I worked for an agency or wrote for The Drum, I might ask "What the f#@k is strategy?" – this four letter word seems more apposite, given the amount of fluff written about digital strategy in particular.

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baidu brandzone

Tackling branded paid search in complex APAC markets

Local technology and expertise is the key to biddable media success in the APAC region.

I recently spoke to Hannes Ben, EVP International at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search.

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What the commodification of (Snapchat) Stories means for marketers

You can’t go anywhere on social media without seeing the Stories format being used.

If that statement was said a year ago, when it was exclusively being used by Snap in its flagship app, it would have been followed by statements proclaiming that the company has crossed the chasm and will undoubtedly be the third digital marketing megapower behind Facebook and Google.

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Banks are using data access to disrupt their disruptors

The future for big banks in a fintech world is the subject of debate, and there's reason to believe that big banks are more vulnerable to disruptive startups than some might assume.

But as they seek to maintain their position in the marketplace, banks are turning to what is perhaps their most valuable asset: data.

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The future of retail: Is your business prepared?

With a number of presentations at Retail Week Live 2017 highlighting how technology is changing the way retailers engage with customers, the question was asked whether businesses are fit for the future.

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systems and empathy

Why 'systems and empathy' is the future for agencies

Econsultancy, in association with the IPA, has just released a report on the future of agencies.

There are many trends addressed in the report, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence.

But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate.

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Five things to know about the possible Twitter subscription service

It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.

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How smartphone apps & personal data might reduce the cost of healthcare products

In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month

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neil yager

A day in the life of... a data scientist in an AI company

This week's Day in the Life comes from the burgeoning world of AI-powered marketing.

Neil Yager is Chief Scientist at Phrasee, a company that uses artificial intelligence and natural language processing to generate and optimise marketing copy.

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How we built our Facebook chatbot: What does it do, and what's the point?

Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing.

As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda at Supercharged also includes a few talks on chatbots.

This inspired us to launch our own Facebook Messenger chatbot to offer people information about the event. The bot is already live – you can speak to it via our Facebook page or by searching ‘Econsultancy’ in Messenger.

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