How Away has built a travel brand through storytelling
Luggage retailer Away has carved out its own niche within the luggage industry over the past few years.
Voice in 2020 is (still) not about search
Bex Sentance goes further than debunking that 50% stat and discusses why she thinks talking about “voice search” at all in 2020 is missing the point and represents a misleading catch-all.
Eight ways hotels can increase direct bookings
Online travel agents (OTAs) make it easier for travelers to find and book places to stay, and now account for over half of gross bookings at US hotels and lodging providers such as hostels and bed and breakfasts.
A day in the life of… Aidan Danaher, Account Director at Fifty Five and Five
Aidan Danaher works at Fifty Five and Five, an agency he says has “the most comprehensive selection of teas in our pantry that you could wish for.” Aside from making such bold claims, we found out what Danaher does every day and asked him for a few words of advice. Please describe your job: What […]
The simple formula for great case studies & why they’re so effective in marketing
Finding case studies was one of the main tasks I had when I first started at The Guardian as an editorial assistant. My editor loved nothing more than sending me out on the streets with a photographer in tow to ‘vox pop’.
A day in the life of… Tom Jarvis, founder and Managing Director of Wilderness Agency
Wilderness is a ‘one to watch’ according to Econsultancy’s Top 100 Digital Agencies report in 2019, so we thought it would be worth chatting to the agency’s MD and founder. In Jarvis’ own words, he founded the agency in early 2015, “with the vision of becoming the biggest independent social media agency” and has led […]
The best digital marketing stats we’ve seen this week
This week we’ve got news about digital ad spend, digital literacy, AI and lots more to help beat the January blues. Before we get going, make sure to take a look at our Internet Statistics Database for additional insights into a plethora of marketing topics. FMCG has been identified as the highest paid sector in […]
Is Google’s updated SERP design a dark pattern?
In 2019, Google updated the look of its mobile search results pages (SERPs), displaying a website’s favicon and moving the name of the website to the the top of the results card. It also changed the appearance of ads in the SERPs, featuring a black bolded “Ad” label at the top of the card along with the website URL.
What are the most common use cases of AR for marketers?
Interest and investment in augmented reality is greater than it’s ever been before.
A new homepage tab! What is Econ Learn?
You might have already noticed changes to the Econsultancy website but you’re busy and have a lot to keep track of.
Personalisation is a key challenge for travel marketers in 2020, but what should it look like?
The demise of Thomas Cook was the big story of 2019 and though its fate was sealed by its crippling debts and economic uncertainty, there are obvious trends in the market – namely changes in taste (towards city breaks) and diminishing footfall at high street travel agents.
A day in the life of… Chris De Abreu, Executive Creative Director at MCH Global
Chris De Abreu is the Executive Creative Director at experience agency MCH Global.
Five ways data science can help optimise your marketing budgets
Despite all the progress and innovations, marketing still remains a numbers game, at least to some extent. What changed is that instead of merely multiplying audience numbers (and, consequently, budget lines), savvy marketers look at the figures at hand and attempt to understand the message behind these.
A glossary of ecommerce terminology
The evolving nature of ecommerce means there’s a continuous set of new trends, technology (and terminology) to get to grips with.
An introduction to the third-party cookie crackdown
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
The role for marketing in business transformation and the ‘customer backwards’ approach
The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]
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Dark patterns and implied consent are ubiquitous in GDPR consent management platforms: study
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
What impact is Safari ITP having on marketing attribution?
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.
What is zero party data?
Marketers are more focused on data than ever before.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Tom Jarvis, founder and Managing Director of Wilderness Agency
Wilderness is a ‘one to watch’ according to Econsultancy’s Top 100 Digital Agencies report in 2019, so we thought it would be worth chatting to the agency’s MD and founder. In Jarvis’ own words, he founded the agency in early 2015, “with the vision of becoming the biggest independent social media agency” and has led […]
A day in the life of… Chris De Abreu, Executive Creative Director at MCH Global
Chris De Abreu is the Executive Creative Director at experience agency MCH Global.
A Day in the Life of… Simon Dalley, Founder and Director of GrowTraffic
Simon Dalley is the Founder and Director of digital marketing agency GrowTraffic, which describes itself as “a different type of digital marketing agency”.
Seeking training for you or your company?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.