A day in the life of… Steph Chaplin, Global Head of Campaigns at Takumi
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Voice in 2020 is (still) not about search
Bex Sentance goes further than debunking that 50% stat and discusses why she thinks talking about “voice search” at all in 2020 is missing the point and represents a misleading catch-all.
Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
The best digital marketing stats we’ve seen this week
Your stats round up for this week features CX, voice search, the gaming industry and marketers’ top objectives.
Econsultancy to run quarterly trends breakfast briefings at Waterloo HQ
If you’re keen to attend our Digital Trends 2020 Breakfast Briefing on January 23rd, we regret to tell you that we are now fully booked.
Making the business case for a positive employee experience
How can companies create a positive employee experience?
Biopharma firms need to be “customer obsessed” to improve their chances of success: report
According to a new report published by Accenture Life Sciences, just half of biopharma marketing executives believe they have a good understanding of their customers’ needs.
How DAM systems can help companies drive digital transformation
Even the most well-known brands can be overwhelmed by the prospect (and the process) of digital transformation.
We’ve freshened up the Econsultancy website for 2020
You may have noticed that we’ve given the Econsultancy website a little design refresh for the new year.
How six of the best ecommerce websites present their returns policies
Online shoppers don’t only consider returns policies when they want to send something back.
A day in the life of… Guy Redwood, Founder of SimpleUsability
Guy Redwood founded UX and behavioural research agency SimpleUsability in 2001.
Why the 2010s were a “decade of duality” in marketing and advertising – and what needs to change
2010 marked the launch of Instagram. It was also the year that Byron Sharp released “How Brands Grow”.
16 ways retailers can improve their approach to online returns
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
Getting started with Instagram: A guide for marketers
The content in this briefing was originally included in Econsultancy’s Social Media Platforms Overview. It covers the following topics:
Future trends in customer data platforms
This briefing on future trends in customer data platforms reproduces content from Econsultancy’s CDP Best Practice Guide.
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Dark patterns and implied consent are ubiquitous in GDPR consent management platforms: study
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
What impact is Safari ITP having on marketing attribution?
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.
What is zero party data?
Marketers are more focused on data than ever before.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Steph Chaplin, Global Head of Campaigns at Takumi
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
A day in the life of… Guy Redwood, Founder of SimpleUsability
Guy Redwood founded UX and behavioural research agency SimpleUsability in 2001.
A day in the life of… Hilit Mioduser Ames, VP Growth, Re-engagement at YouAppi
YouAppi is a leading performance-based mobile app marketing and retargeting platform. We caught up with Hilit Mioduser Ames to find out more about app retention and what her typical day looks like. Please describe your job: What do you do? As VP Growth, Re-engagement, I lead the focus on helping advertisers reach their growth objectives […]
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Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.