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The latest global marketing, digital and ecommerce insights you need to know from Econsultancy’s award-winning analysts and experts

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55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019

Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research. The most dominant theme emerging is the importance of customer data, and the greater levels of urgency that are apparent when it comes to harnessing data for commercial gain.

Spotlight on… Voice

Despite holiday gains, the future of voice is uncertain

Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.

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