A day in the life of… head of research at a UX agency
User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how.
Addressable TV advertising needs a “common currency” to show its value
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.
Successful companies more likely to say marketing function “owns the customer” [stats]
In an increasingly customer-centric world, having the ability to capture and analyse insights about customers is absolutely critical.
A day in the life of… director of professional services at Cognifide
Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London.
How KLM uses social media as “R&D lab” for customer-centric innovation
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
How to create GIFs in Photoshop: A beginners’ guide for marketers
A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.
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Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
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Acquisition and retention – why don’t they communicate?
Huge amounts of data, and, cheaper and more impactful ways to utilise it, mean that communications can be more effective than ever.
Marketers, data science is not the enemy
“Everything that’s wrong with marketing”, said my Twitter feed.
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Five keys to high-velocity, consistent A/B testing
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
Four great B2B company Instagram accounts & why they work so well
According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.
A day in the life of… CEO at Greenlight digital agency
This week we have another agency head profiled as part of our ‘Day in the life’ feature.
The best digital marketing stats we’ve seen this week
It’s a fascinating roundup of digital marketing stats this week, featuring just how much extra money data literate companies make, and how many paid brand collaborations are disclosed by influencers on social media.
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The week in digital transformation: biopharma behind the curve & the impact on the CMO
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
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How marketers can beef up their email lists before Christmas
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.
Great storytelling: Why your brand should be the supporting character, not the hero
According to a recent independent study sponsored by Prezi, 42% of respondents have become more selective in the content they consume. Furthermore, 66% of respondents consume content they didn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by such content.
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How to boost conversion rates by 32%: a recommendation engine case study
“What is personalisation?”
Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question.
The benefits & risks of bringing your creative team in house
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018.
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Vodafone’s chatbot is delivering double the conversion rate of its website
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
What’s next for #ThisGirlCan?
#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result.
How Barclaycard Business re-skilled its digital content managers to drive performance
Dan Reed is head of digital capabilities at Barclaycard Business. At the Festival of Marketing day one, he gave an impassioned talk about how his team has made digital performance and engagement a priority, in the process transforming their skillsets and meeting user needs.
Hello Kitty: Why the iconic brand partners with micro-influencers
On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.