Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence our industry’s current obsession with applying KPIs to every single thing that we do.
Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences.
Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win a few back.
Most marketers are now familiar with personalization or using data to deliver targeted or even individualized messaging and offers to consumers.
It’s been now more than one year since GDPR came into force across Europe.
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers.
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d […]
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane.
Our brains can identify images seen for as little as 13 milliseconds, and according to the Social Science Research Network, 65% of us are visual learners.
Let’s dive into this week’s stats.
Lululemon has successfully positioned itself as a big player within the athleisure retail market.
Malaysia is a large and often overlooked market in Southeast Asia.
Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).
Short-form video app TikTok seems to have taken the world by storm.
The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before.
It’s been now more than one year since GDPR came into force across Europe.
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
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This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d […]
In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those […]
Funnily enough, many of our most interesting interviewees in our ‘day in the life’ feature come from creative agencies. And Lucy Walker, Audience Director at eight&four, is no exception. Here’s what she does with her time, with plenty of sage advice thrown in. If you want to take part, too, why not get in touch? […]
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.