While we shouldn’t exaggerate the value of UX/CX in differentiation, we still need to see the potential value.
If you’re a senior marketer who can be in London on Monday, December 2, you can register free to join me, my Econsultancy colleagues and a roomful of your peers at our invite-only event, Econsultancy Live.
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Settle in for this week’s stats roundup, which includes news about marketing and SEO budgets, online reviews, and consumer engagement.
Econsultancy’s 2019 Top 100 Digital Agencies report, sponsored by MiQ, has revealed Accenture Interactive in top spot for the third consecutive year.
According to Decision Resources Group (DRG)’s 2019 ePharma Physician Report, physicians are seeing fewer pharma sales reps than ever before and increasingly relying on their own use of the internet to answer questions about prescription drugs and biologics.
In a classic scene from Monty Pythons Life of Brian, Brian/Jesus is adamantly trying to get people not to follow the crowd blindly, but to be individual and act for themselves. In a comical twist, as he tells the crowd “You’re all individual, you’ve all got to think for yourselves”, they answer in complete unison “Yes, we’re all individuals, we’ve all got to think for ourselves”.
Great tech doesn’t have to be complicated. The easier and more accessible it is, the more people will use it, love it and benefit from it – and the more successful its creators will be.
One might expect that big, successful brands would provide some of the best examples of user-centered design, but in reality, big brands are among the worst abusers of dark patterns — deceptive user interfaces and components that can trick users.
In only his first year as CEO of WPP, Mark Read has been voted by his peers as the industry’s most influential person (according to Econsultancy’s Top 100 Digital Agencies report, sponsored by MiQ).
Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]
YouTube is now the second largest website in the world, based on traffic (after Google). Every month it receives a massive 25 billion visits, averaging over 21 minutes per visit. And search plays a big part in how the platform attracts traffic.
A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year.
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.
By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.
We are currently in a new age of audio opportunity and potential.
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid.
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Upgrade Pack works with global airline and hotel partners to match their available upgrades with users who want to purchase an upgrade.
Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]
Catherine Merritt is described on Spool’s website as a problem solver with global agency pedigree and startup hustle. After achieving her goals at one of the world’s largest PR firms, she went it alone to create a different kind of agency. Let’s find out more about what Merritt’s day-to-day looks like… Please describe your job: […]
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