Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.
Cart abandonment is the bane of online retailers’ existence and new research highlights just how easily discouraged American shoppers are from completing purchases.
The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season.
In an effort to better compete with the 800-pound gorilla of online retail, Amazon, more retailers are embracing relationships with third-party vendors.
We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.
Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the realm of digital transformation.
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
It’s stat time – surely the greatest time of the week.
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses.
It was 2005 when the post-Thanksgiving online shopping day was first referred to as Cyber Monday and 2007 when Econsultancy first mentioned the term.
The old adage “the rich get richer” will apparently be true in the US retail market this holiday shopping season.
Social media is an intrinsic part of most brand marketing or customer service strategies, but no more so than in the travel and tourism industries.
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
2018 has been a pivotal year for influencer marketing. The industry has continued to see huge growth, while simultaneously coming under intense fire for issues relating to transparency and authenticity.
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
Gen Z – the elusive generation of digital natives that are consuming more online content than previous generations, whilst simultaneously being more selective about which platforms they invest their time with – know ‘good’ and ‘bad’ content.
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
There are two sides to creating a data-led culture.
Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records.
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
Bridget Perry is Vice President Marketing, Adobe EMEA.