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The latest global marketing, digital and ecommerce insights you need to know from Econsultancy’s award-winning analysts and experts

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How Google Chrome’s cross-site cookie & fingerprinting changes will affect marketers

By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%.

That means when Chrome changes, the effects can be significant and at recent the Google I/O conference, the Chromium team announced upcoming changes to Chrome that will likely impact marketers.

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The best digital marketing stories in China: May 2019

This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the […]

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Easy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing

Spotlight on… Voice

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