The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

Five key psychological principles of UX & UI design

What separates good and bad product design is understanding. Considering the motivations, goals and frustrations of your users gives you a deep understanding of how they’ll perceive and interact with your product.

B2B marketing doesn’t have to suck

For some reason working in the business to business space makes marketing folk glitch. It seems all creativity is lost. Trotting out the same tired old messages in unimaginative ways.

Burger Kind Mouldy Whopper

The best social media stories & campaigns from February 2020

For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Tesco releases its #SkinTonePlasters UK retail giant […]

To avoid a siloed approach to CX, we need to think like anthropologists

Customers demand interactions with brands that are coherent across a range of channels and throughout the customer journey – we call these connected experiences. Generalists are often positioned as a silver-bullet in delivering these experiences on the basis that they can better work across the bigger picture.


Short guides on the latest thinking, developments and terminology in digital, marketing and technology

How digital is shaping customer experiences for FMCG brands

FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]

How to run a customer journey mapping workshop

The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]

Spotlight on… Data and Privacy

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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.

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Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.