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Light at the end of the tunnel

Digital transformation: It's not a destination

Here we are, in the second half of 2017 and 'digital transformation', as an industry term and practice, is mainstream.

Virtually, all digital agencies and consultancies are offering services and solutions, of various flavours, under this digital transformation umbrella. Most now recognise that it's much more than just a technological and business transformation; it also encompasses many human aspects including mindset, behaviours, beliefs and culture.

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Stephen Fry to headline the Festival of Marketing 2017

It’s our very great pleasure to announce Stephen Fry as the latest headliner for the Festival of Marketing 2017.

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ASOS visual search: Is it any good?

Mobile is a key area of focus for ASOS. 

It's not hard to see why - 80% of traffic to its website and 70% of orders in the UK come from mobile devices, and users reportedly spend an average of 80 minutes in the app each month.

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Forget fake reviews: now you can buy fake customers

Move over fake Likes, fake reviews, fake comments and undisclosed sponsored posts. Now, thanks to new services, businesses can skip marketing altogether and buy warm bodies.

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Is Facebook preparing to tax influencer marketing campaigns?

Influencer marketing is now a billion-dollar business.

And despite challenges like disclosure rules and fraud, there's no reason to believe that it won't continue to be an important part of the way brands market their wares to consumers via social media.

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10 brilliant examples of content marketing from beauty brands

New data suggests that the UK health and beauty industry is now worth £4bn, with sales of cosmetics increasing £55m in the past 12 months alone.

In the US, the demand for beauty is (naturally) even bigger, with the sector expected to rise from $80bn to a whopping $90bn by 2020.

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A day in the life of... CTO at Adimo, an add-to-basket digital marketing company

Adimo, according to its website, gives FMCG shoppers a one-click way to buy from any form of marketing.

We caught up with co-founder and CTO Colin Brown, for this week's 'day in the life' feature. Before we start, remember you can look for new opportunities yourself on the Econsultancy jobs board, or test your skills with our Modern Marketer quiz.

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Should companies embrace SMS texting for customer service?

A small but growing number of companies are encouraging customers to pick up their phones the next time they need assistance. But to send an SMS text, not to make a phone call.

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10 superior digital marketing stats we’ve seen this week

Welcome to your weekly roundup of stats. 

It's slightly retail-heavy this week, but don’t worry, there’s lots more good stuff on travel, search and mobile ads to enjoy. Oh, and don't forget there's always our Internet Statistics Compendium, for the real die-hard digital stats fans out there.

Let's hop to it.

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joy

The most joyful digital news stories from the last week

It's been a horrible week.

But that doesn't mean we shouldn't round up the most joyous stories in tech. Here's your lot (plenty of gems in this edition)...

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Five examples of brands that succeed with word-of-mouth marketing

If you have a positive experience with a brand, you might mention it to a friend or family member. 

With 92% of consumers now trusting a recommendation from friends and family more than any other form of marketing – chances are they might then check it out for themselves.

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URL vs social media tracking

Why marketers are failing to track 87% of their content shares

Although most brands confine their analysis of social sharing to share buttons and email newsletter tracking, our latest experiment shows that 87% of all shares are made through copy-and-paste direct from the address bar.

Unfortunately, there hasn’t been an easy way to track this data, until now.

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