Bex Sentance goes further than debunking that 50% stat and discusses why she thinks talking about “voice search” at all in 2020 is missing the point and represents a misleading catch-all.
Despite all the progress and innovations, marketing still remains a numbers game, at least to some extent. What changed is that instead of merely multiplying audience numbers (and, consequently, budget lines), savvy marketers look at the figures at hand and attempt to understand the message behind these.
The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
Google plans to block third-party cookies in its Chrome browser by 2022 and the ad industry is up in arms.
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff.
Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to formulate a strategic marketing approach for your brand or product.
Simon Dalley is the Founder and Director of digital marketing agency GrowTraffic, which describes itself as “a different type of digital marketing agency”.
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Your stats round up for this week features CX, voice search, the gaming industry and marketers’ top objectives.
If you’re keen to attend our Digital Trends 2020 Breakfast Briefing on January 23rd, we regret to tell you that we are now fully booked.
How can companies create a positive employee experience?
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
The content in this briefing was originally included in Econsultancy’s Social Media Platforms Overview. It covers the following topics:
This briefing on future trends in customer data platforms reproduces content from Econsultancy’s CDP Best Practice Guide.
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.
Marketers are more focused on data than ever before.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Simon Dalley is the Founder and Director of digital marketing agency GrowTraffic, which describes itself as “a different type of digital marketing agency”.
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Guy Redwood founded UX and behavioural research agency SimpleUsability in 2001.
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.