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Blog
The best digital marketing stats we’ve seen this week
There’s more stats than you can shake a stick at in this week’s roundup.
It includes news about brand logos, online shopping, search behaviour, and so much more. If that’s not enough, go give the trusty Internet Statistics Compendium a look-see too.
The highs and lows of social media marketing in 2018: Four experts give their insights
Between GDPR regulations, Facebook’s US congressional and European parliament hearings, evolving social media platform features and formats, the development of AI powered experiences, 'fake news’ and fake influence, there is a great deal keeping us social media strategists busy at the moment.
There is much to consider as budgets are scrutinised and marketers need to show business value through ROI or improved efficiency.
What are minimum advertised price policies?
Price fixing has a deservedly negative connotation, and often the term is misused in the context of minimum advertised price (MAP), and other manufacturer price policies.
Here’s the lowdown on how they differ, and why MAP is actually beneficial to all parties involved, not just brands.
The seven principles of intelligent personalisation
Marketing commentators often attribute the success of Amazon to its advanced personalisation strategy. And with good reason.
The ecommerce giant’s approach goes way beyond the basics. Machine learning helps the brand predict and shape consumer behaviour in real time. Each customer experiences contextually relevant messages that maximise conversions at every stage of their journey.
Why apathy towards apps is rising (and how to combat it)
People just aren’t that bothered about apps any more.
Or at least, that’s what recent research suggests.
Why is it so difficult to generate natural, native-sounding language?
AI has been receiving a lot of attention in the media lately as it finds increasingly more application in a number of industries.
This is especially exciting since improvements in neural machine translation (‘NMT’) now mean that it’s possible for numerous language combinations to often get translations that are not only intelligible, but actually quite good.
Join our Asia-Pacific webinar: The State of Ecommerce Marketplaces in Southeast Asia and Taiwan
Southeast Asia remains an underrated market for global brands.
Dwarfed by rivals India and China, the 6 large economies which make up Southeast Asia are easily overlooked by brands trying to get a foothold in Asia-Pacific.
A day in the life of... CMO at TotallyMoney
Our latest 'day in the life' takes us clientside, into the diurnal rhythyms of Nathan Levi, CMO at TotallyMoney.
What does fintech demand of a CMO? Let's find out....
Influencer marketing & measurement: Three things to consider
The cost of influencer or talent-led marketing has increased in the past few years.
Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post.
The best GDPR stats & surveys we've seen
Unless you’ve been hiding under a rock, you’ll know that GDPR comes into force this Friday 25th May.
You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the role of copywriters to brands displaying UX best practice.
Why data will win the dating game, now Facebook is in the market
"Rivals should be utterly terrified," The Motley Fool's Senior Technology Specialist said of Facebook's entry into the dating industry.
Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.
A day in the life of... a conversion optimisation lead
Conversion optimisation is perhaps the domain of the renaissance marketer, the person who needs a wide range of skills (and both art and science).
Laura Robinson is conversion optimisation lead at growth hacking agency TrueUp. Let's spend a day in her life.