Join Econsultancy founder Ashley Friedlein as he reviews digital trends in light of COVID-19
What now for marketing and digital?
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated on a weekly basis.
Read on for statistics on ad revenue, ecommerce usage, grocery spending, TV viewership, social messaging and much, much more.
How coronavirus is impacting sales & marketing in the automotive industry
March is typically one of the busiest months of the year for the car industry, with the release of new number plates spurring on car buyers.
Don’t blackout or blacklist: ensuring brand-safe advertising when all eyes are on news
In troubled times, people turn to trusted sources of news.
How the beauty industry is responding to coronavirus
Like many other industries, the beauty world has been hugely affected by the coronavirus pandemic.
Marketers are displaying more empathy in a crisis despite downturn in team morale [stats]
As marketers adapt to the ‘new normal’, many are finding both positives and negatives in working from home, with a dip in team morale balanced by a new sense of empathy for colleagues.
Creativity during crisis: join co-founder of Uncommon Creative Studio Nils Leonard & Creative Review editor Eliza Williams
Nils Leonard, co-founder of Uncommon Creative Studio will be in conversation with Eliza Williams, editor of Creative Review, Wednesday 8th April at 10am BST. If you’d like to join them, you can sign up here. Nils and Eliza will discuss why brands need to get creative during the coronavirus crisis, as despite the temptation to […]
Marketing in the coronavirus crisis: how enterprise organisations are adapting [stats]
Two weeks ago, Econsultancy and Marketing Week conducted a wide-ranging survey of marketing professionals to find out how they were being impacted by the coronavirus crisis.
UK food wholesalers are pivoting to direct-to-consumer in the coronavirus crisis – will it work?
As people across the UK have heeded advice to stay indoors and only venture outside if necessary, restaurants and pubs who would normally be catering to large crowds have closed their doors.
Join our research webinar to learn how marketers are responding to the challenges of COVID-19
Marketing has never been through anything like this. 87% of brands are delaying or cancelling campaigns and more than half of all marketers are concerned for their jobs. In all the upheaval, Marketing Week and Econsultancy asked 4,000 marketers how they are feeling. How stressed are they? How productive? How well are they communicating with […]
Marketing in the new normal: Paul Ralph, freelance consultant in educational publishing
Paul Ralph is a marketing consultant in the educational publishing sector (you can check out his website here). When I put the call out on Econsultancy’s Guild messaging group, to ask our subscribers how their work life has changed in the last month, Paul was quick to offer his thoughts. Here’s what he had to […]
How is coronavirus impacting the retail industry?
With many countries around the world still in lockdown due to the coronavirus pandemic, retailers are finding new ways to cope and (in some cases) meet the increase in ecommerce demand.
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
New approaches to digital marketing measurement
Marketers must be aware of the impact that technical and regulatory industry changes are having on the way they measure their digital marketing activity. For some, no changes will be required, for others, new methods must be sought to measure activity.
The state of diversity and inclusion in marketing
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing will look […]
The gender gap in marketing: pay, benefits, overtime and happiness
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing […]
How can brands connect with increasingly digital consumers in the age of privacy?
The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives. But it’s also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
Marketers concerned about impact of remote working on creativity & performance management: study
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
The best digital marketing stats we’ve seen this week
It might be Friday the 13th, but you’re in luck – we’ve got another great round up of digital marketing statistics.
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Marketers on the new normal: Mulenga Agley, Founder of Growthcurve
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]
A day in the life of.. Karolina Namyslowski, Senior Creative at amp, audio branding agency
This week’s industry figure works at amp, an audio branding agency. Karolina Namyslowski is undoubtedly the first person we have featured who plays piano, has a degree in Musicology, Music Informatics and Cultural Studies, and works in an office with a wire-haired dachshund puppy. If that’s not enticement to read on, I don’t know what is. […]
A day in the life of… Paul Sampson, co-founder and CEO of Lickd
Paul Sampson is the CEO and co-founder of Lickd, a digital platform that licenses music to YouTube content creators.
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