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There’s nothing people love more than watching cute animals.
Case in point: London Zoo’s recent foray into Facebook video.
We often hear that social media works best for brands when its posts are shared.
Why is that so important?
How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?
As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.
Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji.
Last week, Snapchat announced Bitmoji features were properly integrated into the app.
Customer experience (CX) is a hot topic, and according to a recently published study by Forrester Research, there's good reason for that.
In analysing five pairs of publicly traded companies in which one of the companies in each pair had a significantly higher score than the other according to Forrester's Customer Experience Index, Forrester found that CX leaders exhibited significantly higher revenue growth between 2010 and 2015.
At Econsultancy’s Festival of Marketing in 2015, attendees packed out the main hall to listen to a keynote from Colonel Chris Hadfield.
A heavily decorated astronaut, engineer and pilot, Colonel Hadfield talked about overcoming challenges and excelling under pressure, topics that modern marketers, or at least the successful ones, are familiar with.
Connected clothing is already here. It may not be mature but there's plenty to think about.
So, what will connected apparel mean for brands and retailers?
The decline in the British pound since the Brexit referendum has made UK goods and services more affordable to customers in other countries.
This has resulted in a surge of international shoppers browsing UK retail websites.
So how can retailers capitalise?
Product filters might seem like a small and even insignificant feature on an ecommerce site. But in reality, a slick system can be the difference between a seamless user experience and a clunky one.
With this in mind, I did a little digging to see the state of play on some of the most popular fashion retailers online.
Here are a few product filters that caught my eye – both good and bad.
Video is the future of the internet, and it's reshaping even the most popular social platforms that launched without a video focus.
In fact, Nicola Mendelsohn, Facebook's VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years.
This week's 'day in the life' comes from a man who has a broad-ranging digital role in a very large organisation.
Tom Barton is an online capability consultant at BT. Let's find out what such a role entails...
This week has seen product updates from Google and Snapchat - but that's just the appetiser.
Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.