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Social commerce hasn’t quite taken off in the way it was predicted to.
When we hear about the Internet of Things (IoT) we often think of consumer products like wireless thermostats and multiroom speakers, meaning business uses are often overlooked.
Lunch time in London usually involves paying £8 for the privilege of a soggy wrap. If you manage to avoid the temptation of a Boots meal deal, that is.
MealPal is a new service that’s aiming to make lunch times both more enjoyable and affordable.
Aldo is a footwear retailer with a heavy presence in shopping centres and high streets, but while in-store revenue climbed 5% in 2016, online revenue increased by 15%.
With clear demand from online consumers, Aldo decided it was time to freshen up its digital presence, recently redesigning its online and mobile website as well as launching ecommerce in 10 additional countries.
Natural beauty brand Shea Moisture was forced to apologize after a new ad campaign sparked a social media backlash among some of the company's customers.
But this backlash wasn't really the result of a bad ad.
Amazon's effort to take over the world continues unabated.
This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.
There’s always one song that brings back memories of a really great holiday. Personally, 'All that she wants' by Ace of Base is guaranteed to transport me back to a few glorious weeks on the Costa Del Sol.
This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify.
Cramped seats and stale peanuts used to be the hallmark of most airlines.
Today, the state of air travel isn’t quite so depressing – even if some budget airlines stand by their dedication to no-frills ‘efficiency’.
In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand.
But what are 'mobile moments'? And what can brands do to be a part of them?
To help reinvigorate sales of its 13 year-old dry eye treatment Restasis in the face of competition from a new drug, pharma giant Allergan turned to the world's largest social network, Facebook.
The company, with the help of its agencies, launched a Facebook Page. According to Fierce Pharma, the effort has largely been a success.
I recently wrote about how consumers are increasingly turning to their smartphones to search, browse and buy beauty products.
One thing I failed to mention, however, is the fact that many are testing beauty products via their mobiles, too.
What is a customer mental model?
Simply put, a mental model is what the user believes about a particular system. This system doesn't have to be a digital product or service, it could be anything from a supermarket store to the entire end-to-end journey of buying a car.