Speaking at the Festival of Marketing on a panel about digital transformation in finance, Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, told delegates, “The limit is our own beliefs about what customers are prepared to do, so expect ever more complicated journeys… to be done digitally.”
Few organisations in 2021 would deny the importance of customer experience, or CX, to business performance and the bottom line. Over the past several years, the role played by CX in allowing companies to stand out and leave a lasting positive impression on consumers has become widely acknowledged, as have strategies for improving CX. But […]
Weetabix is one of the most beloved breakfast brands in the UK, with half of all households reportedly buying it in the past year. But how does Weetabix reach new consumers?
Marketing has always been about building relationships with customers; but how do you do that when the customer is digital-first?
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s Chief Strategy Officer, Sid McGrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring. Perhaps most importantly, he shared his tips on how to make these brands whole again to deliver a first-class, coherent experience that will keep customers returning.
Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time. In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]
Ben Potter argues that although many agencies have become more efficient during the pandemic, there are still those that must sharpen their positioning to prevent common mistakes in pitching.
Siobhan Fitzpatrick, Chief Digital & Marketing Officer at Virgin Atlantic, spoke at the Festival of Marketing this week about the importance of both customer and employee experience within the travel industry, and self-service as a useful form of personalisation.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Chris Sahota is the CEO and founder of M&A advisory firm Ciesco. We recently caught up with Chris to discover what his day-to-day working life looks like. We also found out what changed for Ciesco during the pandemic, and why Chris believes creativity and technology go hand in hand. Please describe your job: What do […]
Improved tech platforms give conferences and events the opportunity to reshape networking into something more productive.
It’s that time again when we look back on the best social stories from the last month.
Seismic is a sales and marketing enablement platform, named as one of Forbes’ top 100 cloud companies in 2020. We recently caught up with Head of Marketing EMEA Winnie Palmer to find out more about her role. Palmer chats about the importance of an integrated ‘go to market’ strategy, and how Covid has impacted the B2B market.
New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently […]
Christina Ruby, digital marketing consultant at Capgemini Invent, advocates a broader definition of organic social media and a more strategic approach from brands.
Josh Partridge is Managing Director & VP UK and Co-Head of EMEA at Verizon Media. We recently caught up with him to find out what it has been like taking on his role during the pandemic. Plus, we hear his thoughts on the state of the ad industry, and the key trends that will continue […]
Rob Burton, Senior Experience Consultant at Capgemini Invent, explains where businesses that rely on digital targeting and customer segmentation need to invest in light of the tech privacy war.
At the beginning of 2020, no business could have been prepared for the challenges and uncertainty that the coronavirus pandemic has brought. The idea of closing down your business for a few days would have been unfathomable to most, never mind for several months at a time. Fast forward to June 2021 and that is […]
Ramon Kania is the CTO of omnichannel messaging solutions company Mitto. In today’s ‘Day in the Life’, Ramon explains what his ‘typical’ day looks like, and gives us an insight into how Mitto is helping companies align with changing consumer expectations around personalised communication. Please describe your job: What do you do? As the Chief […]
This overview of personalisation in ecommerce is an excerpt from Econsultancy’s Ecommerce Best Practice Guide.
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, here’s how digital technologies are transforming the customer experience in B2B.
The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]
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