American shoppers abandon nearly half of the items they add to cart: study
Cart abandonment is the bane of online retailers’ existence and new research highlights just how easily discouraged American shoppers are from completing purchases.
Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta
The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season.
Can third-party vendors help retailers compete with Amazon?
In an effort to better compete with the 800-pound gorilla of online retail, Amazon, more retailers are embracing relationships with third-party vendors.
A day in the life of… a robot test director
We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.
The week in digital transformation: Google absorbs DeepMind Health, voice news & learning from the RAF
Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the realm of digital transformation.
The best digital marketing stats we’ve seen this week
It’s stat time – surely the greatest time of the week.
Explore our research
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
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The future of paid voice search: How voice could be monetised
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
What SAP’s acquisition of Qualtrics means for the experience economy
Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses.
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Is Cyber Monday still relevant in 2018?
It was 2005 when the post-Thanksgiving online shopping day was first referred to as Cyber Monday and 2007 when Econsultancy first mentioned the term.
Free shipping & deferred payment key to competing with Amazon during the holidays
The old adage “the rich get richer” will apparently be true in the US retail market this holiday shopping season.
Meliá Hotels’ social media director: We work with approx. ‘1,000 influencers’
Social media is an intrinsic part of most brand marketing or customer service strategies, but no more so than in the travel and tourism industries.
Only 18% of marketers include influencer marketing within ROI calculations
2018 has been a pivotal year for influencer marketing. The industry has continued to see huge growth, while simultaneously coming under intense fire for issues relating to transparency and authenticity.
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
A day in the life of… head of EMEA marketing at Dropbox
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
Five things Gen Z creators want brands to do more of on social
Gen Z – the elusive generation of digital natives that are consuming more online content than previous generations, whilst simultaneously being more selective about which platforms they invest their time with – know ‘good’ and ‘bad’ content.
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Five pure-play ecommerce brands who boosted sales on Instagram
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
14 brand PR stunts that successfully created a splash
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
A rough guide to creating a data-led culture
There are two sides to creating a data-led culture.
Stats, sales and successes from Singles’ Day 2018
Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records.
Secret Escapes: How machine learning reduced cost per lead by 38% [case study]
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
A day in the life of… EMEA VP Marketing at Adobe
Bridget Perry is Vice President Marketing, Adobe EMEA.
10 very cool examples of experiential marketing
Experiential marketing, what is it good for?