Why simple, down-to-Earth content is booming amongst China’s influencers
Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7 hours per week online.
17 marketing campaigns with a positive message for women
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment.
Is TikTok the next Vine, or something bigger?
TikTok, a Chinese short-form video app known as Douyin in its home country, is exploding in popularity in the West.
A day in the life of… director of analytics at an independent ad server
Our latest ‘day in the life’ is spent with Peter Falcone, EMEA director of analytics at Flashtalking, a data activation platform and open ad stack.
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How retailers can prepare their mobile apps for Black Friday
Up and down the country, retailers look towards Black Friday with a characteristic mix of excitement and anxiety.
60% of marketers face pressure to prove ROI – So what can be done about it?
The bi-annual CMO Survey was recently published and, as always, the report reveals many things that people are thinking, but that few discuss openly.
Explore our research
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
BIMA’s Digital Day inspires young talent to pursue a career in media
On Tuesday, some of the UK’s leading digital experts headed back to school to inspire the future talent of the industry, and this year Econsultancy joined them.
Three things data-driven marketers do (that others do not)
Digital Cream is an annual event in Singapore, where brand marketers from across the industry get together to discuss the trends, insights, and frustrations which are driving their digital marketing strategies.
30 brands with excellent social media strategies
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands.
PPC advertising: How retailers can dominate Black Friday in 2018
Black Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more than a third of the total population and a total spend of $717.5 billion.
What brands need to know about Instagram’s new push to reduce fake followers
Fake followers and engagement represents one of the biggest problems in social media, and a huge threat to the booming market for influencer marketing.
Three keys to unlocking the power of influencer marketing in MENA
With Spotify launching its hotly anticipated services in the Middle East and North Africa (MENA) last week, it’s clear many global brands consider the region a market far too big to ignore.
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
Nike’s new NYC store raises the bar for customized shopping experiences
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.
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American shoppers abandon nearly half of the items they add to cart: study
Cart abandonment is the bane of online retailers’ existence and new research highlights just how easily discouraged American shoppers are from completing purchases.
Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta
The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season.
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Can third-party vendors help retailers compete with Amazon?
In an effort to better compete with the 800-pound gorilla of online retail, Amazon, more retailers are embracing relationships with third-party vendors.
A day in the life of… a robot test director
We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.
The week in digital transformation: Google absorbs DeepMind Health, voice news & learning from the RAF
Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the realm of digital transformation.
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The best digital marketing stats we’ve seen this week
It’s stat time – surely the greatest time of the week.
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The future of paid voice search: How voice could be monetised
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
What SAP’s acquisition of Qualtrics means for the experience economy
Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses.