The best digital marketing stats we’ve seen this week
Welcome to your weekly dose of stats.
Voice search: Why you shouldn’t just optimise for Google
One important thing to understand about voice search in 2019 is that it isn’t just a single-search-engine game. Many voice search guides, like many SEO guides, make the assumption that Google is the search engine being optimised for.
But marketers are just as likely to be catering to a voice assistant that draws its results from Bing.
Five dos and don’ts for capturing customer email addresses on retail websites
Consumers are becoming increasingly wary of clogging their inboxes with yet more retailer messages.
Do Modern Marketers have the Knowledge, Skills & Mindset required?
As Econsultancy releases its Skills of the Modern Marketer report, the complexity of modern marketing versus the clarity of the big idea is still the major talking point in our industry.
Mobile continues to offer new experiences, but speed is still key
Brand marketers are keenly aware that smartphones have become the most important platform for reaching consumers in recent years.
Influencer marketing measurement needs to become more strategic
If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress.
How not to do sales emails (please stop stalking me)
We can do wonderful things with marketing technology these days.
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What is 21 Buttons and what does it mean for social commerce?
Social media platforms are expanding on shoppable features.
A day in the life of… CEO at an independent PR agency
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018.
Clicks or bricks? Four digital experts on the future of high street retail
With soaring high street store closures still making the headlines on a regular basis in the UK, the retail and marketing sectors repeatedly grapple with the question: why are high street retailers still struggling to crack multichannel retail?
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Voice search: Why you shouldn’t just optimise for Google
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
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Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Despite holiday gains, the future of voice is uncertain
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… CEO at an independent PR agency
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018.
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A day in the life of… director at an innovation consultancy
Ben Little is co-founder of Fearlessly Frank, an innovation consultancy.
A day in the life of… CMO at Valitor, a payment solutions company
Dr Christine Bailey is CMO at Valitor and our latest ‘day in the life’ interviewee.
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