A day in the life of… Ruth Rowan, CMO of NTT Ltd.
Today’s ‘Day in the Life’ features Ruth Rowan, the CMO of global technology services company, NTT Ltd. Here’s more on Ruth’s role, along with some of her predictions and advice for the future.
Lockdown search trends: How brands can maintain momentum with their SEO and content strategy
Hannah Mitchell, organic strategy director at Croud, looks at search trends during lockdown and offers some advice for marketers who are setting content strategy in the run up to some kind of return to normality.
FMCG brands are re-evaluating media strategies as consumers shift to online grocery shopping
Covid-19 has caused a significant shift in the way that consumers shop for goods – particularly Fast-Moving Consumer Goods, or FMCG, also known as Consumer Packaged Goods (CPG). The ecommerce penetration of grocery shopping – which had been slowly increasing pre-pandemic – has abruptly spiked over the last year reaching a record 14% in the […]
A day in the life of… Luka Zak and Joshua Brandon, co-founders of We Generate
For today’s ‘Day in the Life’, we hear from the two co-founder’s of We Generate – a creative marketing and talent representation agency – Luka Zak and Joshua Brandon. Here’s some insight into their company, and how their day-to-day working lives have been impacted by the Covid-19 pandemic.
The best social stories & campaigns from February 2021
We’re back with another roundup of the biggest and best social stories and campaigns of the month.
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Stats roundup: the impact of Covid-19 on marketing & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
10 key challenges facing CRM marketers
Customer relationship management (CRM) remains a key way for companies to deliver ‘customer centric’ marketing, centred around personalised and relevant content (if you’re not sure what CRM is, see our handy definition). But what are the key challenges facing CRM marketers today? With insight from some experts in the industry, here are 10 pressing issues. […]
Join us for Econsultancy Live as we ask “What’s next for CX?”
Econsultancy Live, in association with Marketing Week, returns April 27th-28th to ask “What’s next for CX?”. The virtual conference will feature two days of talks all about customer experience post-pandemic, with tickets now available at our early bird rate.
15 useful examples of how to shout about your free delivery service
Speed is often touted as the most important factor in online delivery, but research suggests that aspects like reliability, convenience, and cost are more valuable to today’s consumers.
A day in the life of… Danny Donovan, UK CEO of Mediahub
Danny Donovan is the UK CEO of Mediahub. We caught up with him to find out how his role has been impacted by Covid-19, as well as his hopes for the future.
Stats roundup: the impact of Covid-19 on ecommerce
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
10 brand campaigns that took a stand on social issues
The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues.
A day in the life of… Deborah Thomas, CCO of analytics database firm Exasol
Today’s ‘Day in the Life’ features Deborah Thomas, the Chief Communications Officer of analytics database platform, Exasol. We hear how Deborah has adapted to new ways of working during the pandemic, and what has changed at her company.
Fat Face’s Global Ops Director on the challenges of trading in a pandemic
Mark Wright began his retail career in store management before moving into ecommerce as Head of Trading at Marks & Spencer. After a stint at Jack Wills, he is now Global Ops Director at Fat Face, a role which his colleagues jokingly inform him can be abbreviated to retail GOD. Wright was recorded in conversation […]
Three customer loyalty trends to include in your ecommerce marketing
Amidst tighter budgets and increased competition, many retailers are shifting their focus to customer retention. The fact that it’s easier and more cost-effective to retain customers than to acquire new ones is well documented. In fact, research shows that it’s 5-25X more expensive to acquire a new customer than it is to retain an existing […]
How FMCG brands are adapting products in response to the shift to ecommerce
The Covid-19 pandemic has accelerated the shift to ecommerce, with the number of online shoppers globally increasing 9.5% in 2020. This growth is predicted to continue 10% year-on-year, reaching 3.8 billion in 2021.
A day in the life of… Rob Bridgman, CEO and founder of D2C sofa company Snug
Today’s ‘Day in the Life’ features Rob Bridgman, the CEO and founder of ‘sofa-in-a-box’ company Snug. We caught up with Rob to find out how the pandemic has impacted his day-to-day role, as well as some of his predictions for the future.
A day in the life of… Jenny Sagström, CEO and Founder of Sköna Advertising
Today’s ‘Day in the Life’ features Jenny Sagström, CEO and Founder of B2B creative agency, Sköna Advertising. Here’s what Jenny had to say about working life during the pandemic.
How museums are using immersive digital experiences (pre- and post-pandemic)
Museums and galleries have been some of the hardest hit destinations since the onset of the coronavirus pandemic, as restrictions continue to hamper visitor numbers, or diminish them completely. An October 2020 study found that, on average, US museums lost 35% of their usual operating income in 2020 and expect to lose a further 28% […]
How Allbirds has been successful in both the west and China
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
Adopting a test-and-learn approach
The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]
An introduction to the principles of data collection and analysis in each digital channel
Each channel implementation has different requirements for enabling it within the tracking ecosystem. The most common implementations, along with their configuration requirements, are detailed in this briefing, including email, social, SEO, PPC, display ads and programmatic, mobile, ratings and reviews, and offsite interactions. The content of this briefing is reproduced from Econsultancy’s Fundamentals of Marketing […]
Forming a marketing measurement strategy: how to discover requirements
Almost all areas of business are now engaged with customer understanding and business performance data. It has become essential for marketing teams themselves to position their strategy and budgets within educated assessments based on marketing data. A measurement strategy in itself is a definition of how data will be used to understand how business goals […]
Measuring the success of online video
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
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