How to get the best out of Google and Facebook’s free attribution services
Should we be excited about Facebook Attribution? I certainly think so.
What is a digital experience platform and why do you need one?
So, what is exactly is a DXP and why might you need one? Here’s a rundown of this new technology and how it can help marketers.
Why location is a critical factor for email marketing success
Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy.
A day in the life of… Senior Director of Strategic Partnerships at Skyscanner
Skyscanner is one of the leading lights of UX in the travel sector – it serves 80 million people every month and its easy-to-use app has been downloaded more than 80 million times . We caught up with Hugh Aitken, Senior Director of Strategic Partnerships, to ask him about his work at the global travel […]
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Digitally Native Vertical Brands: direct to consumer heaven or overhyped?
There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build themselves online. They offer products to niche audiences, focusing on rapid delivery, and many offer high levels of customisability.
Truly the latest threat to established brands – or is it?
A day in the life of… a creative production manager
Is the life of a production manager a stressful one?
Agencies: How to avoid the trap of ‘feast or famine’
Last year, my young family and I relocated from Brighton to the Leicestershire countryside.
Upcoming Webinar: How Marketers Learn
This month, Econsultancy’s trends webinar is open to all. Stefan Tornquist will take you through some of the key findings from our newly updated research, ‘How Marketers Learn’ (a follow up to our 2016 report).
Agenda points include:
- How you can supercharge your career, regardless of your role.
- The costs and benefits of effective learning and development.
- Instilling a new mindset in your organisation.
July 30th, 2019 | 2pm BST | 9am EST
Should travel brands move their media spend from Google to Facebook like Lastminute.com?
Last month, The Drum reported that Lastminute.com would be moving the vast majority of its digital spend from Google to Facebook after trialling the effectiveness of each platform for customer acquisition over three months.
Four ways Ugly Drinks is aiming to disrupt the soft drinks industry
The global soft drinks industry is reportedly worth around $392.6 billion, with Coca-Cola and Pepsi taking the majority of market share.
What is a digital experience platform and why do you need one?
Customers today expect digital experiences that are consistent and highly relevant across all touchpoints.
How brands can remove friction from the customer journey
At a roundtable hosted by Marketing Week and Econsultancy in partnership with Facebook, marketers debated the cost of hindering consumers on the way to making a purchase, and how brands can keep them coming back with smooth, hassle-free experiences.
The best digital marketing stats we’ve seen this week
Welcome to your weekly stats roundup. This week’s includes news about Instagram fakery, app downloads, mobile targeting, and lots more.
Should retailers embrace returns culture?
By one estimate, returns cost retailers around the world more than half a trillion dollars a year; by another, that amount will soon exceed a trillion dollars a year.
The rise of programmatic outdoor: What advertisers need to know
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Super apps: How the rest of the world is following in China’s footsteps
If you move in digital circles, have spent time in or have done business with China in the past five years, chances are high that you’ve heard of WeChat.
A marketer’s guide to the California Consumer Privacy Act (CCPA)
Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).
GDPR and B2B: Three key points a year after enforcement
It’s been now more than one year since GDPR came into force across Europe.
How has the California Consumer Privacy Act (CCPA) changed data privacy in the US?
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
The growing conflict between privacy and attribution threatens marketers
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Senior Director of Strategic Partnerships at Skyscanner
Skyscanner is one of the leading lights of UX in the travel sector – it serves 80 million people every month and its easy-to-use app has been downloaded more than 80 million times . We caught up with Hugh Aitken, Senior Director of Strategic Partnerships, to ask him about his work at the global travel […]
A day in the life of… a creative production manager
Is the life of a production manager a stressful one?
A day in the life of… Giles Ivey, UK CEO of MiQ
Giles Ivey is the UK CEO of MiQ, a British-born marketing intelligence company with offices around the world.
Seeking training for you or your company?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.