Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
Gen Z – the elusive generation of digital natives that are consuming more online content than previous generations, whilst simultaneously being more selective about which platforms they invest their time with – know ‘good’ and ‘bad’ content.
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
There are two sides to creating a data-led culture.
Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records.
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WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack.
Driving visitors to your site is about much more than just rankings, branding is playing a larger and larger role in acquisition.
They say laughter is the best medicine.
Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency.
For ecommerce businesses seeking a way to understand your customers’ digital paths to conversion beyond the last click, it’s a challenging time.
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s cool.
Singles’ Day (November 11th) is, by far, the world’s biggest one-day shopping event. While it is still largely focused on China, there are signs it is starting to have an influence on ecommerce globally. Here’s what you need to know.
For ten years now, Econsultancy has released the Conversation Rate Optimization Report in association with Red Eye. It has consistently delved into the types of conversion strategies and tactics used by organisations, as well as the tools and processes employed for improving conversion rates.
In an effort to drive sales this holiday shopping season, major retailers with brick-and-mortar footprints are increasingly altering their offline strategies.