Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London.
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.
Huge amounts of data, and, cheaper and more impactful ways to utilise it, mean that communications can be more effective than ever.
“Everything that’s wrong with marketing”, said my Twitter feed.
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
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According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.
This week we have another agency head profiled as part of our ‘Day in the life’ feature.
It’s a fascinating roundup of digital marketing stats this week, featuring just how much extra money data literate companies make, and how many paid brand collaborations are disclosed by influencers on social media.
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.
According to a recent independent study sponsored by Prezi, 42% of respondents have become more selective in the content they consume. Furthermore, 66% of respondents consume content they didn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by such content.
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“What is personalisation?”
Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question.
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018.
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result.
Dan Reed is head of digital capabilities at Barclaycard Business. At the Festival of Marketing day one, he gave an impassioned talk about how his team has made digital performance and engagement a priority, in the process transforming their skillsets and meeting user needs.
On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.
On day one of the Festival of Marketing 2018, Louise Kristensen, Digital Commerce Director EMEA for GSK Consumer Healthcare, gave us an excellent overview of the company’s ongoing digital transformation.
In one of my first jobs in marketing, I had a boss who told me that she had MUCH more experience than me. She’d been round the block a time or three, and she knew what was right, and what was wrong.
Google+ is dead. I mean, actually officially dead, not just effectively dead, as it arguably has been for the past three to five years.