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The latest global marketing, digital and ecommerce insights you need to know from Econsultancy’s award-winning analysts and experts

Why is Lush moving away from social media?

Lush UK has announced that it is to step away from its corporate social media channels.

The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity for the brand to post and share content on Instagram instead.

lemonade app

How Lemonade disrupted the insurance industry and built a multi-billion dollar business

Lemonade, an insurance upstart that offers homeowners and renters insurance policies in 23 US states, recently raised $300m in a funding round that reportedly valued the four year-old company at more than $2bn. Here’s how the fintech insurer successfully broke into an industry dominated by powerful, entrenched firms. A radically different – and efficient – […]

The pros and cons of QR codes

QR codes – those blocky, black and white squares of digital information that take the user to an app or webpage on their smartphone – have a mixed reputation around the world.

Briefings

Easy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing

AI copywriting: An overview

Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.

Spotlight on… Voice

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