How are marketers tackling hyper-personalization?
Most marketers are now familiar with personalization or using data to deliver targeted or even individualized messaging and offers to consumers.
The killer metric for email subject lines that ‘experts’ don’t understand
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence our industry’s current obsession with applying KPIs to every single thing that we do.
GDPR and B2B: Three key points a year after enforcement
It’s been now more than one year since GDPR came into force across Europe.
GSK’s Louise Kristensen on the definition of personalisation
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers.
How has the California Consumer Privacy Act (CCPA) changed data privacy in the US?
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
A day in the life of… Founder and CEO of Zehner, a creative digital agency
This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d […]
In-housing complexity means brands must be open to hybrid agency model
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane.
Five reasons merchandisers should add visual recommendations to their strategy
Our brains can identify images seen for as little as 13 milliseconds, and according to the Social Science Research Network, 65% of us are visual learners.
The best digital marketing stats we’ve seen this week
Let’s dive into this week’s stats.
How Lululemon became one of the biggest risers in the BrandZ Top 100
Lululemon has successfully positioned itself as a big player within the athleisure retail market.
Omnichannel marketing in Malaysia: Opportunities and challenges
Malaysia is a large and often overlooked market in Southeast Asia.
A day in the life of… CEO of location-based mixed reality platform, Landmrk
In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those […]
Three key retail & ecommerce trends from Meeker’s Internet Report 2019
Celebrated internet analyst Mary Meeker has just released her 2019 Internet Trends report: one of the most highly-anticipated annual reports into the state of all things digital.
A marketer’s guide to the California Consumer Privacy Act (CCPA)
Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).
TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
How digital is shaping customer experiences in the beauty industry
The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer enough to succeed, it seems, as consumers become increasingly demanding and more digitally-savvy than ever before.
GDPR and B2B: Three key points a year after enforcement
It’s been now more than one year since GDPR came into force across Europe.
How has the California Consumer Privacy Act (CCPA) changed data privacy in the US?
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
The growing conflict between privacy and attribution threatens marketers
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
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A day in the life of… Founder and CEO of Zehner, a creative digital agency
This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d […]
A day in the life of… CEO of location-based mixed reality platform, Landmrk
In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those […]
A day in the life of… Audience Director at eight&four
Funnily enough, many of our most interesting interviewees in our ‘day in the life’ feature come from creative agencies. And Lucy Walker, Audience Director at eight&four, is no exception. Here’s what she does with her time, with plenty of sage advice thrown in. If you want to take part, too, why not get in touch? […]
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