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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

What is a digital experience platform and why do you need one?

So, what is exactly is a DXP and why might you need one? Here’s a rundown of this new technology and how it can help marketers.

Upcoming Webinar: How Marketers Learn

This month, Econsultancy’s trends webinar is open to all. Stefan Tornquist will take you through some of the key findings from our newly updated research, ‘How Marketers Learn’ (a follow up to our 2016 report).

Agenda points include:

  • How you can supercharge your career, regardless of your role.
  • The costs and benefits of effective learning and development.
  • Instilling a new mindset in your organisation.

July 30th, 2019 | 2pm BST | 9am EST

Register for this webinar
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Digitally Native Vertical Brands: direct to consumer heaven or overhyped?

There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build themselves online. They offer products to niche audiences, focusing on rapid delivery, and many offer high levels of customisability.

Truly the latest threat to established brands – or is it?

Briefings

Easy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing

How digital is changing the automotive customer experience

In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]

Spotlight on… Data and Privacy

Explore our research

Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.

Seeking training for you or your company?

Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.