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nathan levi

A day in the life of... CMO at TotallyMoney

Our latest 'day in the life' takes us clientside, into the diurnal rhythyms of Nathan Levi, CMO at TotallyMoney.

What does fintech demand of a CMO? Let's find out....

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Influencer marketing & measurement: Three things to consider

The cost of influencer or talent-led marketing has increased in the past few years.

Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post.

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gdpr stats

The best GDPR stats & surveys we've seen

Unless you’ve been hiding under a rock, you’ll know that GDPR comes into force this Friday 25th May.

You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the role of copywriters to brands displaying UX best practice. 

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mobiles with hearts

Why data will win the dating game, now Facebook is in the market

"Rivals should be utterly terrified," The Motley Fool's Senior Technology Specialist said of Facebook's entry into the dating industry.

Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.

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laura robinson - trueup

A day in the life of... a conversion optimisation lead

Conversion optimisation is perhaps the domain of the renaissance marketer, the person who needs a wide range of skills (and both art and science).

Laura Robinson is conversion optimisation lead at growth hacking agency TrueUp. Let's spend a day in her life.

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How to deal with bad reviews (and why it pays to do so)

No-one likes getting bad reviews. Just ask those companies reportedly paying for customers to leave five-star feedback.

Could this kind of behaviour be due to the fact reviews are the power behind digital retail success? 

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m3 model

Why modern marketing is as much about mindset as technical skills

A lot of attention is given to the need for marketers to become more technical.

You've seen all the stats about CMOs outspending CIOs, the importance of analytics in every job description, and the predictions from no less revered a source as Econsultancy's founder on how important AI and machine learning are to the future of business.

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mail

How Virgin Holidays is using AI to improve email marketing ROI

Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.

Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude. 

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data management

What keeps UK marketers awake at night when it comes to customer data?

Collecting, managing and using customer and prospect data is essential to marketing success. But it brings its own range of challenges, as well as opportunities.

New research from Royal Mail Data Services with brand and agency marketers has highlighted what these are, and how they are being overcome.

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long tweets get more engagement

The best digital marketing stats we’ve seen this week

We’ve got a great round-up of stats to see you into the weekend.

It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and enjoy.

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GDPR

Facebook's interest-based ad targeting highlights GDPR uncertainty

The GDPR is still a little over a week away from going into effect and already it's clear that there are going to be big disagreements over what compliance actually looks like.

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shoppable social

Why retailers should create product landing pages for their shoppable social posts

In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.

To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram's shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.

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