Optimising customer journeys involves an increasing amount of interconnected martech and data, particularly where machine learning is involved. On a recent Econsultancy webinar, editor Ben Davis discussed the topic of customer journey optimisation with Iain Noakes, former VP Effectiveness Marketing & Optimisation at The Economist, and Ben Wild, Business Lead at Coveo. They also discussed […]
Time is short, resources are limited and the demands on brands to keep the conversation going are almost limitless. A new report by Econsultancy in partnership with Bynder, Time to Create – Adopt Creative Automation to Plug the Content Gap, explores agile content strategy.
Jesse Ketonen is the Director of Growth & Operations at content and influencer marketing agency Boksi. We recently caught up with Jesse to hear more about his role, his approach to maintaining a work/life balance, and how Boksi managed to increase sales threefold during 2020. Please describe your job: What do you do? I’m in […]
Adobe’s Digital Trends 2021 report sheds light on how far travel and hospitality companies need to go to meet customers’ expectations for digital experiences – and how they plan to make up the ground.
Steph Miller is UK Commercial Director at Adnami – a tech company that delivers programmatic, advertising solutions. We recently caught up with Steph to find out about her role, plus her predictions on advertising’s ‘cookie-less’ future.
Customer experience is one of the leading ways that brands seek to differentiate themselves today. But what does CX mean exactly? Ahead of ‘Econsultancy Live 2021: What’s next for CX?’ – let’s explore the concept and take a look at some research that can help bring it to life. CX for the win 2020 once […]
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Today’s ‘Day in the Life’ features James Smith, the managing director of media agency The Kite Factory. James discusses The Kite Factory’s growing focus on mid-funnel measurement, how it has helped clients navigate the past 18 months, and what the future holds for marketers. Please describe your job: What do you do? I’m the Managing […]
It’s an incident that we can expect to see featured in countless presentations about the importance of accessibility, user experience (UX) and design: on Sunday 11th April, National Rail changed the colour scheme of its website from its signature blue and yellow to greyscale as a mark of respect for the passing of Prince Philip, […]
In today’s ‘Day in the Life’ we speak to Lars Lehne – the Group CEO of digital marketing performance group, Incubeta. Lars gives us some insight into what it’s been like to take on this new role during the pandemic. Plus, he passes on some learnings from his previous role at Google, and gives us […]
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Variety is the spice of life for certain brands these days.
Björn Darko, VP of product at Searchmetrics, explains the power of search data, which some brands are exploring, and how it can be added to your market research armoury to support insight and decision making
Journey Further is a performance marketing agency that specialises in paid media, organic search, and conversion optimisation. In today’s ‘Day in the Life’, we speak to the company’s co-founder and conversion director, Jonny Longden, about his passion for CRO, and find out how the pandemic has impacted his role.
A suddenly hot segment of the crypto world has taken the internet economy by storm and created a potentially huge opportunity for brands.
Following on from a successful virtual event in December 2020, ‘Riding the Ecommerce Wave’, Econsultancy Live is returning in April 2021 with a close look at customer experience (CX), its importance, and its future.
Jessica Bolton, Enterprise Customer Success Manager at Iterable, shares some advice on closing the accessibility gap via three email campaigns fundamentals – content, code and visuals.
Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up with Janicke Eckbo, CMO at Cavai, to find out how Covid-19 has changed her daily working life, and why she believes the future of the digital marketing industry is ‘conversational’.
In 2020 we saw years of digital growth in just a few months; this rate of change, however, has left many CX funnels leakier than a colander. Luckily, Contentsquare recorded billions of web sessions to identify the trends that matter. Here are the three key issues we found, and how to solve them.
Is a D2C model right for your beauty brand? Karishma Joshi and Chloe Buckland of Capgemini Invent examine the challenges and opportunities in the market, taking in tech, brand, retailer strategy, content and data.
For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, here’s how digital technologies are transforming the customer experience in B2B.
The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]
Each channel implementation has different requirements for enabling it within the tracking ecosystem. The most common implementations, along with their configuration requirements, are detailed in this briefing, including email, social, SEO, PPC, display ads and programmatic, mobile, ratings and reviews, and offsite interactions. The content of this briefing is reproduced from Econsultancy’s Fundamentals of Marketing […]
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