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Amazon Prime is more than just a free shipping service.
The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.
It's also becoming a marketing and customer acquisition channel for other businesses.
Skoda, sponsors of the Tour de France, has released an online platform designed to give British cyclists a taste of the action.
The ‘Little Bit of the Tour’ allows cyclists to map a route in the UK that closely matches a part of France's famous race.
As we near August, the relentless digital news cycle is slowing slightly. However, we've still got juicy updates from Twitter, Google and Samsung.
Elsewhere, there are some interesting nuggets from the world of publishing and agencies. Tuck in...
Last week, my business, Phrasee, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn’t easy.
See, I’ve never run a fast-growing martech business before. Luckily, I’m a quick learner – and here’s 10 things I’ve learned about startup fundraising since launching 18 months ago.
Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.
For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.
CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness.
CRM software often have a multitude of features, many of which are rarely used by sales teams.
Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support.
July 2016 at Econsultancy has been #datamonth, so it feels fitting to feature a chief data scientist in our 'day in the life' feature.
US fashion retailer Everlane has over 250,000 followers on its main Instagram account.
It’s second, @EverlaneStudio, has just short of 6,000.
While you might assume the latter is merely a social media fail, in actual fact, this limited number of followers is part of a deliberate strategy.
It's well-known that Japan is different from the West in many ways.
The Japanese have developed a unique culture which includes..
According to data from STAT-Harvard, in 2015, 21% of consumers were motivated to ask their doctor about a drug they learned about through a television ad.
This year, that number has dropped to 7%.