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According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.
With the majority focusing on acquisition instead of retention, this stat is hardly surprising.
There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.
Stories this week include games, toys and base humour. All of it, essential.
It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.
Are you ready? Are ya?
The world of digital marketing is so vast that marketers find it difficult to prioritise.
There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.
We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.
If you're looking for an organisational guide to user experience and interaction design, look no further.
Econsultancy has just published User Experience and Interaction Design for Mobile and Web, a best practice guide available to subscribers.
Jeremy Hlavacek heads up programmatic advertising sales at The Weather Company, where he is VP of Global Automated Monetization.
I recently spoke to him about innovation in programmatic ad sales, how major weather events like Hurricane Matthew affect business and the challenges posed by ad fraud.
Video ad tech company Unruly has revealed the most shared ads of 2016.
Here are the top 10...
(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)
We haven’t done a social roundup for a while, so it’s high time we brought it back.
Don’t pretend like you haven’t missed it…
My father had a birthday last week and received an Amazon Fire Stick.
That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).
What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.
Putting prices up rather than down might sound like a strange thing for any retailer to do – let alone on Black Friday.
But that's exactly what spirits retailer, The Whisky Exchange, decided to do for the event this year.
Your email inbox was no doubt flooded with Black Friday offers last weekend.
But did any of them actually make you want to buy something?