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WPP's Connie Chan: Brand leaders should "adopt brand challenger strategies"

On Friday, August 17th, in Singapore, Econsultancy is hosting an afternoon event which will feature talks by some of the top marketing talent in the region.

We're calling the event 'Digital Divas' as, unlike our other events, this one will feature fresh insights exclusively from women in senior marketing positions. For those in Singapore, you can book your spot here.

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How weather-based bidding can help travel brands increase bookings

The effect of weather on purchasing decisions can be significant, especially in the travel sector, where travel companies see sales for overseas holidays soar when the weather here in the UK is poor.

Reacting to these changes in supply and demand in real time is key to maximising profitability and ensuring visibility in high conversion periods.

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AI is the future of customer interaction – but it probably won't be Microsoft's Zo

The vast majority of interactive AIs (chatbots, conversational interfaces etcetera) operate on the principle of conversation trees – making them functional but uninspiring to interact with.

In most cases, the programmer defines questions and a list of possible responses that the AI can return – in a similar way that Alexa Skills and Google Home Actions are built. 

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A hand holds up a smartphone, with a health app open on the screen that tracks Activity, Mindfulness, Nutrition and Sleep.

AXA PPP’s Head of Digital on the challenge of creating a trusted health tech brand

From fitness trackers that monitor our heart rate and physical activity, to smartphone apps that assess our quality of sleep or help us keep tabs on our mental health, more and more of us are using technology to store and track health data.

The existence of this type of technology is an important step towards giving consumers more control over their own health and wellbeing, and in many cases dramatically improving their quality of life.

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Marketing science expert Astha Kalbag: "I don't think marketers should fall in the trap of 'proving' ROI"

'Digital Divas 2018' is an Econsultancy Asia-Pacific event being held in Singapore on Friday, August 17th and will feature the thought leadership of women in marketing.

For those who are able to attend, please click here to book your spot. For those who cannot attend, or are interested in finding out a bit more about it, Econsultancy has conducted short interviews with each speaker to find out their thoughts on the marketing landscape and their views on how senior marketers can progress in their careers.

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video ad amazon

Amazon is courting advertisers with video ads, external links

After years of speculation and predictions about Amazon's ability to become a digital advertising powerhouse, it's happening.

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there's every reason to believe that Amazon's ad revenue will continue to grow.

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lora stock

A day in the life of... director of social & content strategy at Campbell Ewald

Lora Stock is group director, social and content strategy at full-service agency Campbell Ewald.

Given that Stock says "social media ages in dog years", her typical day must have a lot packed in. Let's find out...

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How Debenhams is aiming to enhance CX with in-store gyms

Another British retailer very nearly bit the dust last week.

Luckily for House of Fraser, the founder of Sports Direct, Mike Ashley, stepped in to buy the retail chain for a reported £90 million just hours after it went into administration.

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NTUC Income's Jennifer Villalobos: The definition of brand as we know it "is completely lost"

Jennifer Villalobos is a true 'digital diva'. After a decade of leadership roles at Google, Ms. Villalobos now heads Digital Business & Strategic Partnerships at one of Asia's largest insurance firms: NTUC Income.

For those in the Singapore region, Ms. Villalobos will be discussing some of her experiences, offering insights about the digital landscape and even giving some career advice at our upcoming event 'Digital Divas' on Friday, August 17th.  Click here to find out more and request your seat!

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customer data

How B2B organisations can create first-party buyer intent data

As the recent World Cup penalty shootouts showed, the most successful goalkeepers don’t aim for where the ball is, they jump for where it is going.

It’s no surprise, then, that Forrester research finds 80% of B2B CMOs are now investing in buyer intent data to place their marketing and sales teams in the path of where future customers are going.

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Why are VR headset sales declining?

Back in 2016, virtual reality was tipped to be the next big thing, set to offer consumers an exciting, immersive, and entirely addictive technology experience.

With high equipment costs and limited content, however, VR has remained a somewhat niche concept - adopted by gaming enthusiasts and (arguably) shunned by mainstream audiences.

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Google inadvertently profits from fake YouTube views even as it fights them: report

Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.

By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.

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