Blog

The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

Voice in 2020 is (still) not about search

Bex Sentance goes further than debunking that 50% stat and discusses why she thinks talking about “voice search” at all in 2020 is missing the point and represents a misleading catch-all.

The best digital marketing stats we've seen this week

The best digital marketing stats we’ve seen this week

This week we’ve got news about digital ad spend, digital literacy, AI and lots more to help beat the January blues. Before we get going, make sure to take a look at our Internet Statistics Database for additional insights into a plethora of marketing topics. FMCG has been identified as the highest paid sector in […]

Is Google’s updated SERP design a dark pattern?

In 2019, Google updated the look of its mobile search results pages (SERPs), displaying a website’s favicon and moving the name of the website to the the top of the results card. It also changed the appearance of ads in the SERPs, featuring a black bolded “Ad” label at the top of the card along with the website URL.

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology
Digital transformation graphic depicting a plant growing onto a tablet screen

The role for marketing in business transformation and the ‘customer backwards’ approach

The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]

Spotlight on… Data and Privacy

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