Seven Chinese ecommerce companies you should know about (other than Alibaba and JD.com)
If you keep tabs on the Chinese ecommerce industry, you’ll almost certainly be familiar with the “big two” of Chinese ecommerce: Alibaba and JD.com.
Why are there still so few voice case studies out there?
Major brands including Domino’s Pizza, HBO, Diageo, Sephora, 1-800 Flowers, BBC and Nike have developed voice experiences for the Echo and Home, and in several cases won awards for them.
Yet despite all of this, there is a surprising dearth of case studies available that talk about the results that these voice apps have yielded for brands. How much usage are they seeing? Have they yielded any revenue or brand lift, or brought in any new customers?
The six most effective PPC strategies for driving enterprise software leads
At Clicteq we’ve previously worked with some of the worlds largest enterprise software companies and along the way we’ve developed several strategies for driving more leads in the sector.
What drives brand loyalty and how can companies take advantage of it?
In a world in which consumers have more choice than ever, a large percentage are surprisingly brand loyal.
A day in the life of… John Gillan, MD Northern Europe at Criteo
Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]
The best social media stories and campaigns from November 2019
It’s nearly the end of the year but November still had a bunch of social media updates from the world’s biggest platforms and campaigns from Coca-Cola, UN Women UK, KFC and more.
How will the sale of .org affect non-profits?
The organization that runs the .org domain name registry, Public Internet Registry (PIR), is selling itself, sparking concern among the non-profit community.
Peloton’s viral ad demonstrates the risk of “there’s no such thing as bad publicity”
An ad that has been called among other things “perplexing”, “sexist”, “cringeworthy” and even “dystopian” has set the internet ablaze.
Behind Kylie Jenner’s success in a saturated cosmetics industry
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
Why agencies must embrace flexibility in their brand relationships
Clients are taking back control of their relationships with agencies, who must adapt to being flexible and determined to succeed.
Eight creative Christmas pop-up shops
The daunting task of Christmas shopping is upon us once more.
Inside Dodo Pizza’s innovative strategy to dominate the pizza market
Dodo Pizza might not be the most well-known pizza chain, at least not in the UK.
A day in the life of… Alex O’Byrne, Co-Founder of We Make Websites
Alex O’Byrne is the co-founder and Director of We Make Websites, an agency that designs, builds and optimises Shopify Plus websites for international brands.
User testing – an introduction for marketers
This short briefing gives an overview of user testing to help marketers understand the discipline.
Getting started with Snapchat: A guide for marketers
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
What is customer success and how does it differ from customer service and customer experience?
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
The best digital marketing stats we’ve seen this week
Settle in for this week’s stats roundup, which includes news about social commerce, grocery retailers, Christmas ads, and lots more.
How can agencies compete in the new data privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
CCPA draft regulations issued: what companies need to know
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… John Gillan, MD Northern Europe at Criteo
Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]
A day in the life of… Alex O’Byrne, Co-Founder of We Make Websites
Alex O’Byrne is the co-founder and Director of We Make Websites, an agency that designs, builds and optimises Shopify Plus websites for international brands.
A day in the life of… Rupert Rixon, Founder of Perspective Pictures
Rupert Rixon is the 24-year-old founder of Perspective Pictures, a digital-first video agency based in Islington, North London.
Seeking training for you or your company?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.