The latest digital marketing and ecommerce insight from our award-winning team of analysts and experts

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Are Google ranking factors studies just plain dumb?

Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time.  How true is that?  And why might they be losing their relevance?

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Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.

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What is the state of B2B ecommerce in India? [stats]

Econsultancy’s recent report, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento, offers new data about how B2B companies across Asia-Pacific are integrating online transactions into their businesses.

With survey responses from over 500 B2B marketers across the region, the report provides insights into the growth of B2B ecommerce and its technology, and how B2B firms are harnessing people, processes, technology and data to provide a consumer-grade ecommerce experience. It is now available to download here.

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A day in the life of… Group Creative Director at a creative communications agency

Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet…

(If you’re looking for a change of role, don’t forget to check the Econsultancy jobs board).

How to measure the ROI of influencer marketing by placing it within the context of paid media

Influencer marketing exists in a fuzzy space as a creative and media asset, but also a public relations activity. If you were to draw a Venn Diagram of the three marketing sectors, influencer marketing would sit neatly in the overlapping middle.

This ambiguity is the biggest roadblock to the maturation of influencer marketing. How do you make clear decisions about who’s responsible — let alone budget allocation and strategic value — when you’re not even sure where influencer marketing fits in?


Crazy Rich Asians: How to build consumer relationships that deliver in China

China is proving an attractive proposition to many UK businesses.

Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect.

Three trends shaping the future of customer engagement in marketing

What is the future of customer engagement?

A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad.

The best way to persuade customers to buy products was thought to be by proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.


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A day in the life of… co-founder and director of an event discovery and ticketing company

Ben Sebborn is co-founder and director of Skiddle, an event discovery and ticketing company that he set up at university alongside fellow co-founder and director Richard Dyer.

We found out what he gets up to in a typical day, why he believes in long walks and downtime, and why he looks to other sectors to find out how they’re pushing the boundaries with new technology.

The week in digital transformation: Argos on Google Home & the ROI of transformation

Welcome to The Week in Digital Transformation, our regular round-up of the most interesting news, research, and developments from the front line of the digital revolution.

This week has seen Argos win the title of the first UK retailer to adopt voice commerce, plus the publication of two illuminating sets of research on digital transformation, by Gartner and Nintex, respectively.