What now for marketing and digital?
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated on a weekly basis.
Read on for statistics on ad revenue, ecommerce usage, grocery spending, TV viewership, social messaging and much, much more.
Like many other industries, the beauty world has been hugely affected by the coronavirus pandemic.
As marketers adapt to the ‘new normal’, many are finding both positives and negatives in working from home, with a dip in team morale balanced by a new sense of empathy for colleagues.
Nils Leonard, co-founder of Uncommon Creative Studio will be in conversation with Eliza Williams, editor of Creative Review, Wednesday 8th April at 10am BST. If you’d like to join them, you can sign up here. Nils and Eliza will discuss why brands need to get creative during the coronavirus crisis, as despite the temptation to […]
Two weeks ago, Econsultancy and Marketing Week conducted a wide-ranging survey of marketing professionals to find out how they were being impacted by the coronavirus crisis.
As people across the UK have heeded advice to stay indoors and only venture outside if necessary, restaurants and pubs who would normally be catering to large crowds have closed their doors.
Marketing has never been through anything like this. 87% of brands are delaying or cancelling campaigns and more than half of all marketers are concerned for their jobs. In all the upheaval, Marketing Week and Econsultancy asked 4,000 marketers how they are feeling. How stressed are they? How productive? How well are they communicating with […]
Paul Ralph is a marketing consultant in the educational publishing sector (you can check out his website here). When I put the call out on Econsultancy’s Guild messaging group, to ask our subscribers how their work life has changed in the last month, Paul was quick to offer his thoughts. Here’s what he had to […]
With many countries around the world still in lockdown due to the coronavirus pandemic, retailers are finding new ways to cope and (in some cases) meet the increase in ecommerce demand.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
BriefingsShort guides on the latest thinking, developments and terminology in digital, marketing and technology
Marketers must be aware of the impact that technical and regulatory industry changes are having on the way they measure their digital marketing activity. For some, no changes will be required, for others, new methods must be sought to measure activity.
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing will look […]
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing […]
Spotlight on… Data and Privacy
The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives. But it’s also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
It might be Friday the 13th, but you’re in luck – we’ve got another great round up of digital marketing statistics.
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A Day in the Life of…
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]
This week’s industry figure works at amp, an audio branding agency. Karolina Namyslowski is undoubtedly the first person we have featured who plays piano, has a degree in Musicology, Music Informatics and Cultural Studies, and works in an office with a wire-haired dachshund puppy. If that’s not enticement to read on, I don’t know what is. […]
Paul Sampson is the CEO and co-founder of Lickd, a digital platform that licenses music to YouTube content creators.
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