How a new breed of pet care brands are finding success with a direct-to-consumer model
The Covid-19 pandemic has accelerated growth in online pet care, as owners shift spend to ecommerce channels.
A day in the life of… Matt Ramerman, President of Sinch for Marketing
Matt Ramerman is the president of Sinch for Marketing. We recently caught up with Matt to find out how his daily working life has been impacted by the Covid-19 pandemic.
To understand behaviour shifts and optimize content, SEO is now mission critical
In a new report written by Econsultancy in partnership with DeepCrawl, we explore the value of SEO and organic search in striving for top digital performance. In particular, we explore the strategies to effectively align investments to marketing goals, challenges frequently experienced and approaches to overcoming barriers.
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Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
The customer experience challenge demands clear leadership
Roy Capon, CEO at Zone, outlines the organisational requirements of a great customer experience strategy.
A Day in the life of… Nick Peart, VP Marketing, EMEA at Databricks
Nick Peart is the VP of Marketing, EMEA, at data and AI company Databricks. We caught up with Nick to find out more about his day-to-day working role during the pandemic, and his predictions for the future.
Scope’s UX chief on accessibility: it has to be “baked in from the start”
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?
The role of personalisation in customer loyalty post-Covid
More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air.
The vital role of ‘slow data’ in ecommerce
Professor Chris Bones, co-founder and Chairman of Good Growth, explains and contrasts the roles of ‘fast’ and ‘slow’ data in ecommerce.
How can marketers increase their chances of successful martech investment?
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
A day in the life of… Toni Wood, CMO of ufurnish.com
Toni Wood is the CMO of furniture comparison website, ufurnish.com. We caught up with Toni to find out what it was like to launch a new website and brand during a pandemic, and how Covid-19 has changed her daily working life.
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Will subscriptions be the next big thing in travel?
At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.
Asos has finally added product reviews, but how should brands handle online reviews?
Asos customers have been sharing their delight at noticing product reviews creeping into the site since early November (Asos’ 2020 annual report stated that the roll out in October would “support in customer engagement and also unlocks greater potential for strategic growth in Face + Body”). So, customers can now gain a better understanding of the quality, size, and fit of clothes.
A day in the life of… Vladi Shlesman, Managing Director EMEA at ChannelAdvisor
Today’s ‘Day in the Life’ features Vladi Shlesman, Managing Director EMEA at ChannelAdvisor. Vladi explains how the pandemic has changed his day-to-day working life, and how it has impacted wider trends within the ecommerce sector.
Preparing for Google’s Page Experience update: what should marketers do between now and May?
Google recently announced that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, will be rolling out in May 2021. How can marketers best use the time between now and May to prepare for the change?
Why you need to get to “next-level” digital commerce
Erika Goldwater, Director Global Communications at inRiver, explains the concept of “next-level” commerce in B2C and B2B, setting out what ecommerce experiences need to deliver today.
Measuring the success of online video
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
Resourcing for social media teams: A beginner’s guide
This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.
Defining product strategy, management and marketing
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, marketers must have a firm grip on the interplay between marketing strategy and product strategy.
Amazon in Asia-Pacific: A 2020 update
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
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