Major brands including Domino’s Pizza, HBO, Diageo, Sephora, 1-800 Flowers, BBC and Nike have developed voice experiences for the Echo and Home, and in several cases won awards for them.
Yet despite all of this, there is a surprising dearth of case studies available that talk about the results that these voice apps have yielded for brands. How much usage are they seeing? Have they yielded any revenue or brand lift, or brought in any new customers?
We caught up with Matthew Critchley, currently working at Eurostar, to hear about his approach to measurement, advice for new marketers, and what his day-to-day routine looks like. Please describe your job: What do you do? Currently I am consulting as the interim Marketing Director for Eurostar. We are launching a new campaign ‘see more […]
Time for your weekly roundup of the best digital marketing stats around.
People eat with their eyes, or so the expression goes, which is why food brands tend to rely on high quality imagery and design to sell their products.
Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops.
If you keep tabs on the Chinese ecommerce industry, you’ll almost certainly be familiar with the “big two” of Chinese ecommerce: Alibaba and JD.com.
At Clicteq we’ve previously worked with some of the worlds largest enterprise software companies and along the way we’ve developed several strategies for driving more leads in the sector.
In a world in which consumers have more choice than ever, a large percentage are surprisingly brand loyal.
Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]
It’s nearly the end of the year but November still had a bunch of social media updates from the world’s biggest platforms and campaigns from Coca-Cola, UN Women UK, KFC and more.
The organization that runs the .org domain name registry, Public Internet Registry (PIR), is selling itself, sparking concern among the non-profit community.
An ad that has been called among other things “perplexing”, “sexist”, “cringeworthy” and even “dystopian” has set the internet ablaze.
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
This short briefing gives an overview of user testing to help marketers understand the discipline.
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
Settle in for this week’s stats roundup, which includes news about social commerce, grocery retailers, Christmas ads, and lots more.
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
We caught up with Matthew Critchley, currently working at Eurostar, to hear about his approach to measurement, advice for new marketers, and what his day-to-day routine looks like. Please describe your job: What do you do? Currently I am consulting as the interim Marketing Director for Eurostar. We are launching a new campaign ‘see more […]
Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]
Alex O’Byrne is the co-founder and Director of We Make Websites, an agency that designs, builds and optimises Shopify Plus websites for international brands.
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.