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Marketing science expert Astha Kalbag: "I don't think marketers should fall in the trap of 'proving' ROI"

'Digital Divas 2018' is an Econsultancy Asia-Pacific event being held in Singapore on Friday, August 17th and will feature the thought leadership of women in marketing.

For those who are able to attend, please click here to book your spot. For those who cannot attend, or are interested in finding out a bit more about it, Econsultancy has conducted short interviews with each speaker to find out their thoughts on the marketing landscape and their views on how senior marketers can progress in their careers.

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Amazon is courting advertisers with video ads, external links

After years of speculation and predictions about Amazon's ability to become a digital advertising powerhouse, it's happening.

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there's every reason to believe that Amazon's ad revenue will continue to grow.

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A day in the life of... director of social & content strategy at Campbell Ewald

Lora Stock is group director, social and content strategy at full-service agency Campbell Ewald.

Given that Stock says "social media ages in dog years", her typical day must have a lot packed in. Let's find out...

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How Debenhams is aiming to enhance CX with in-store gyms

Another British retailer very nearly bit the dust last week.

Luckily for House of Fraser, the founder of Sports Direct, Mike Ashley, stepped in to buy the retail chain for a reported £90 million just hours after it went into administration.

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NTUC Income's Jennifer Villalobos: The definition of brand as we know it "is completely lost"

Jennifer Villalobos is a true 'digital diva'. After a decade of leadership roles at Google, Ms. Villalobos now heads Digital Business & Strategic Partnerships at one of Asia's largest insurance firms: NTUC Income.

For those in the Singapore region, Ms. Villalobos will be discussing some of her experiences, offering insights about the digital landscape and even giving some career advice at our upcoming event 'Digital Divas' on Friday, August 17th.  Click here to find out more and request your seat!

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How B2B organisations can create first-party buyer intent data

As the recent World Cup penalty shootouts showed, the most successful goalkeepers don’t aim for where the ball is, they jump for where it is going.

It’s no surprise, then, that Forrester research finds 80% of B2B CMOs are now investing in buyer intent data to place their marketing and sales teams in the path of where future customers are going.

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Why are VR headset sales declining?

Back in 2016, virtual reality was tipped to be the next big thing, set to offer consumers an exciting, immersive, and entirely addictive technology experience.

With high equipment costs and limited content, however, VR has remained a somewhat niche concept - adopted by gaming enthusiasts and (arguably) shunned by mainstream audiences.

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Google inadvertently profits from fake YouTube views even as it fights them: report

Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.

By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.

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Cresco Data's Anna Trybocka on brand leadership: "It's not good enough these days to just make money"

On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.

The event, 'Digital Divas', is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends.  Those interested in attending can request their seat here.

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Behind Kylie Jenner’s success in a saturated cosmetics industry

Twenty one year-old Kylie Jenner made the news again last month after being ranked number 27 in the Forbes list of America’s 60 Richest Self-Made Women.

Her company Kylie Cosmetics has accrued an estimated $900 million since it was founded in November 2015, setting her on course to be the youngest self-made billionaire after a mere three years of business.

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A day in the life of... CEO of a customer data platform

ActionIQ is an enterprise customer data platform working with major brands such as Verizon, Weight Watchers, and Shutterstock. Its co-founder and CEO is Tasso Argyros.

Let's hear about his mission to make it easier for large enterprise marketers to manage data across channels.

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Spoon Guru on AI-powered mission to change food discovery & shopping

Spoon Guru is a smart search tool that finds foods and recipes to match your unique dietary needs.

The company partnered with Tesco in 2017 to help customers filter grocery products on the retailer's ecommerce website. Spoon Guru's co-founder and CEO Markus Stripf is speaking at the Festival of Marketing 2018, October 10-11 in London (the undoubted highlight of our marketing calendar), so we caught up with him to get a sneak peek.

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