Blog

The latest global marketing, digital and ecommerce insights you need to know from Econsultancy’s award-winning analysts and experts

Why is Lush moving away from social media?

Lush UK has announced that it is to step away from its corporate social media channels.

The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity for the brand to post and share content on Instagram instead.

The pros and cons of QR codes

QR codes – those blocky, black and white squares of digital information that take the user to an app or webpage on their smartphone – have a mixed reputation around the world.

APAC

Four marketing trends from China in Q1 2019

We take a look back at some of the trends in tech, digital and marketing in China from the start of the year. If you want to talk to our Asia-Pacific team, get in touch. Seniors are the next market to look out for in China Seniors – defined as those 60 years and older […]

Briefings

Easy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing

AI copywriting: An overview

Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.

Spotlight on… Voice

Explore our research

Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.

Seeking training for you or your team?

Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From SEO to UX, data analytics to CRM, we’ve got courses for all levels of experience.