On 12th March, Google confirmed that it had once again updated its core algorithm, after experts noticed changes in worldwide Google search indexes.
Instagram Checkout – will higher conversions come at a cost?
Higher conversions will come at a cost that might be greater than the unpublicized fees Instagram is charging brands for the privilege of selling to consumers in its app.
How does digital strategy evolve at large scale B2B organisations?
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.
Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.
Spotlight on… Voice
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A Day in the Life of…
Our latest interviewee is Lars Noordewier, COO at Digital Decisions.
Richard Trigg is Experience Design Director at Tangent.
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
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