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Blog
Reimagining customer loyalty: Why it's about more than just a store card
There are indications that the level of interest towards brand loyalty remains increasingly strong.
Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.
All the digital news stories you missed this week
Snapchat evolves, Twitter sells (?), Facebook is rapped by the Germans.
As ever, there's been plenty of digital news this week. Here's your handy roundup.
Two different paths to influencer marketing: Which is best for you?
Influencer marketing is a complex space.
As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to influencer marketplaces and dedicated influencer management platforms.
Wells Fargo scandal shows why banks are vulnerable to fintech startups
Wells Fargo, one of the largest and most prominent banks in the world, has been embroiled in a scandal in which thousands of its employees apparently engage in fraud.
The company, which was founded in 1852, has already paid $185m in fines over charges that it opened more than 2m deposit and credit accounts without the permission of its customers.
And investors have knocked more than $20bn in value off Wells Fargo's market capitalization.
13 UX improvements Nespresso should make to its ecommerce customer journey
Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.
So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.
Here are some improvements the coffee giant could make.
Twitter's Moment feature is now open to all: Here's how to use it
Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run.
I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user.
Content marketing at The British Library: Is it as easy as it sounds?
Graham MacFadyen, Head of Digital and Marketing Operations at the British Library, will be speaking at the Festival of Marketing next week.
In the run up to the big event, we sat down with him to talk about the British Library’s content strategy.
Google's new expanded PPC text ads: The impact on advertisers
New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017.
The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one line of 80 characters, giving advertisers more space to display their features, benefits and calls to action.
Seven ways to supercharge your data-driven marketing
To many, marketing now is all about data.
In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this year.
Over half of consumers now turn to Amazon first for product search
Google might be the most popular search engine in the world, but when consumers are searching for products, they're increasingly turning to Amazon first.
In fact, according to a BloomReach study conducted by Survata, over half of consumers (55%) now go to Amazon first when they're looking for a product, up from 44% in 2015.
How is Adidas Football using dark social & how did the Pogba signing go so big?
How is Adidas Football using dark social, does TV have a place in the media mix, and how did the Pogba signing go so big?
Florian Alt, Senior Director Global Brand Communications at Adidas Football, answers our questions.
How can startups beat FMCG giants? An interview with Cornerstone's founder
Cornerstone is a classy UK subscriptions business offering shaving supplies.
I caught up with founder Oliver Bridge to discuss, inevitably, Dollar Shave Club, but also how startups are well positioned to disrupt FMCG markets.
Here's what he had to say...