Bex Sentance goes further than debunking that 50% stat and discusses why she thinks talking about “voice search” at all in 2020 is missing the point and represents a misleading catch-all.
Wilderness is a ‘one to watch’ according to Econsultancy’s Top 100 Digital Agencies report in 2019, so we thought it would be worth chatting to the agency’s MD and founder. In Jarvis’ own words, he founded the agency in early 2015, “with the vision of becoming the biggest independent social media agency” and has led […]
This week we’ve got news about digital ad spend, digital literacy, AI and lots more to help beat the January blues. Before we get going, make sure to take a look at our Internet Statistics Database for additional insights into a plethora of marketing topics. FMCG has been identified as the highest paid sector in […]
In 2019, Google updated the look of its mobile search results pages (SERPs), displaying a website’s favicon and moving the name of the website to the the top of the results card. It also changed the appearance of ads in the SERPs, featuring a black bolded “Ad” label at the top of the card along with the website URL.
Interest and investment in augmented reality is greater than it’s ever been before.
You might have already noticed changes to the Econsultancy website but you’re busy and have a lot to keep track of.
The demise of Thomas Cook was the big story of 2019 and though its fate was sealed by its crippling debts and economic uncertainty, there are obvious trends in the market – namely changes in taste (towards city breaks) and diminishing footfall at high street travel agents.
Chris De Abreu is the Executive Creative Director at experience agency MCH Global.
Despite all the progress and innovations, marketing still remains a numbers game, at least to some extent. What changed is that instead of merely multiplying audience numbers (and, consequently, budget lines), savvy marketers look at the figures at hand and attempt to understand the message behind these.
The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
Google plans to block third-party cookies in its Chrome browser by 2022 and the ad industry is up in arms.
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff.
Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to formulate a strategic marketing approach for your brand or product.
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.
Marketers are more focused on data than ever before.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Wilderness is a ‘one to watch’ according to Econsultancy’s Top 100 Digital Agencies report in 2019, so we thought it would be worth chatting to the agency’s MD and founder. In Jarvis’ own words, he founded the agency in early 2015, “with the vision of becoming the biggest independent social media agency” and has led […]
Chris De Abreu is the Executive Creative Director at experience agency MCH Global.
Simon Dalley is the Founder and Director of digital marketing agency GrowTraffic, which describes itself as “a different type of digital marketing agency”.
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.