Every year Econsultancy’s founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digital/marketing planning and thinking in the year ahead.
Here are his predictions across 10 areas and disciplines in 2019.
The water industry has faced huge change in recent years. A rising tide of challenges including climate change, population growth, ageing infrastructure, changing customer expectations and regulatory intervention from Ofwat mean water companies are under pressure to perform.
Storytelling within marketing is certainly nothing new. The concept – to create compelling stories that convey a brand’s personality or product – is traditionally used to forge an emotional connection with consumers.
Claire Vo is SVP Product Management at Optimizely. We caught up with Vo to ask her about culture, tools, KPIs and the daily routine.
Econsultancy will next week publish a new report, titled ‘Skills of the Modern Marketer’ report, which will: identify the key skills required for a successful career in modern marketing earmark some of the key challenges and opportunities in developing those skills provide marketers with guidance on which skills they should develop To celebrate the release […]
Brands are increasingly taking a stand on social and political issues, and for a seemingly logical reason: according to some polls, as many as nearly three-quarters of consumers believe companies should go stand for something more than just the products or services they sell.
Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses.
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
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Claire Vo is SVP Product Management at Optimizely. We caught up with Vo to ask her about culture, tools, KPIs and the daily routine.
Neema Shah Khan is head of marketing at Freeview.
Charles Thiede is the CEO and co-founder of Zapnito, a SaaS platform for creating communities that showcase expertise and promote thought leadership.
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