Marketers on the new normal: Chloe Pascal, Senior Marketing Manager at Nosto
At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the coronavirus crisis.
After Covid-19, consumers want enjoyable ecommerce experiences
It likely wasn’t much of a surprise that JC Penney filed for chapter 11 bankruptcy after the recent and sudden shift from physical to solely digital. It may have been a little more of a shock, however, that high profile brands like Neiman Marcus and J.Crew have also succumbed to the pandemic. Too many stores, […]
Travel and hospitality brands are partnering with CPG giants to respond to Covid-19
With borders around the world shut and countless millions subject to some form of lockdown, the travel and hospitality industries have been among the hardest hit by the Covid-19 pandemic.
What you need to know about Google’s new page experience ranking signal
Google has announced a new signal dubbed Page Experience that it plans to incorporate into a ranking change sometime next year. Here’s what you need to know about it.
Small businesses could go big with Facebook Shops
The launch of Facebook Shops has far reaching implications. It could ultimately change the way small businesses operate, possibly forever. The idea that the local mom-and-pop shop can now have access to a global audience and even operate without a storefront brings with it excitement and inevitably, lots of questions.
A day in the life of… Chris George, SVP Product Management, Somo
Chris George is SVP Product Management at Somo – a global digital product agency that has worked with the likes of HSBC, Vodafone, and Skoda. We caught up with him to find out how the pandemic has impacted his work.
Consumers look to brands with new creative purpose
How have brands and creative teams risen to the challenge of adapting in a pandemic?
Mall operators in the Mideast and Asia are embracing online retail in response to Covid-19
In the Mideast and Asia, mall operators at the mercy of the pandemic are rethinking how they serve retail tenants and consumers.
Six big issues that companies must consider when going remote
The ongoing Covid-19 pandemic is causing many companies to rethink their stances vis-à-vis remote working. Big tech names including Apple, Microsoft, Twitter and Square have decided to embrace remote working – something that seemed inconceivable just a year ago. In what is the latest and perhaps biggest vote of confidence in remote work, Facebook chief […]
Marketers on the new normal: Paul Jarrett, Founder & MD at Sonin
At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the coronavirus crisis. Today we’re visiting agency-land again, and it’s the turn of Paul Jarrett, Founder and MD at Sonin.
Join Margaret Jobling, Group CMO at British Gas, in our latest Lowdown session
Tomorrow (Wednesday, 27th May) at 11am BST, Marketing Week Editor Russell Parsons sits down with Margaret Jobling, Group CMO at British Gas, to discuss how marketing leadership reacts in a crisis. You can register to join them. Jobling is one of the UK’s best known and experienced marketers, and will talk through the skills needed […]
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
12 best practice guidelines for PPC landing pages
This is an excerpt taken from Econsultancy’s Paid Search Optimisation Best Practice Guide.
Setting the right budgeting strategy for paid search
Google’s monetising of the search space has been continuing apace in recent years – more of the search is now assigned to PPC, with up to four paid ads (and a knowledge graph) above the organic search results.
New approaches to digital marketing measurement
Marketers must be aware of the impact that technical and regulatory industry changes are having on the way they measure their digital marketing activity. For some, no changes will be required, for others, new methods must be sought to measure activity.
The state of diversity and inclusion in marketing
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing will look […]
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