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Three ways brands overcome obstacles to connect with customers

Some marketers find it relatively easy to connect with their customers. They have a well-researched customer base, established workflows and enough data to gauge success to a reasonable level.

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The best digital marketing stats we’ve seen this week

Let’s journey back and look at some of the best stats we’ve seen this week.

This roundup includes news about voice tech, marketing budgets, ecommerce sales, and much more. If that’s not enough, check out the Internet Statistics Compendium too.

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Five things startup CMOs shouldn't do

CMOs have had some bad press recently.

First, there was the news that the tenure of a CMO is shorter than all other C-suite members. Then we heard the CMO was dying (like everything else in marketing land), only to be replaced by a CGO (Chief Growth Officer).

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How L'Occitane brought a personalised in-store experience to mobile

Among the digital products and services we use day-to-day, personalisation is increasingly becoming the norm.

From emails that address us by our first name to search engines that remember our history and preferences, to the sophisticated recommendation engines built into the likes of Amazon, Spotify and Netflix that learn and cater to our tastes, as consumers we are coming to take personalisation for granted wherever we go.

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Join our free webinar on GDPR for American marketers

The GDPR is here, and for many American marketers and legal professionals, it can seem like a revolution in data-handling rules. However, savvy Brits and Europeans may experience it as a mere extension of long-standing guidelines for the treatment of private data.

To familiarize American marketers and lawyers with the new rules, Econsultancy's very own VP of Research for the Americas, Stefan Tornquist, will be holding a webinar with expert guest Alan Chapell, Lead Attorney and President at Chapell Associates. On July 24th, join Stefan and Alan for an engaging talk, followed by a Q&A session. Register here.

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How local languages should influence your search & advertising strategies

A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are. 

In most cases it can be assumed that the main official language(s) would be the key driver of performance for any search campaign. However, there are certain complexities that marketers should take into consideration when planning for multilingual campaign expansions.

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Brand campaigns in airports: Four creative examples

Over 200,000 passengers pass through Heathrow Airport on any given day.

Other large airports, including Atlanta International and Beijing Capital, welcome even more.

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Amazon stumbled on Prime Day, but its competitors failed to pounce

On Monday, Amazon held its fourth annual Prime Day, its summer answer to the infamous Black Friday and Cyber Monday shopping holidays held every November.

On Prime Day, Amazon rewards Prime members – of which there are now more than 100m – with deals galore, including deals on items sold by Whole Foods, which Amazon acquired last year for nearly $14bn.

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The state of smart speaker voice search in 2018

Welcome to the second part of our state of voice search in 2018 series.

In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so. 

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12 stats that prove why personalisation is so important

Personalisation has been a top priority for marketers for some time, but despite this fact, a large percentage seem to be struggling to implement the strategy in an intelligent and scalable way. 

A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result.

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Was the World Cup a scoreless draw for Nike, Adidas & Puma?

As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.

Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a 'sliding doors' ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.

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A day in the life of... UK & Ireland MD at WeWork

WeWork is the network of office spaces that look more like the plush surroundings of a heavily funded Silicon Valley tech startup than the rather drab spaces many of us have experienced at a hired meeting room.

For this 'day in the life', we speak to WeWork's UK and Ireland MD, Leni Zneimer. Here's what she gets up day-to-day...

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