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Blog

Social commerce: Why basic bots and buy buttons are not enough

Social commerce hasn’t quite taken off in the way it was predicted to. 

While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder.

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Three ways the Internet of Things will improve business efficiency by harnessing big data

When we hear about the Internet of Things (IoT) we often think of consumer products like wireless thermostats and multiroom speakers, meaning business uses are often overlooked.

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MealPal review: Are Londoners hungry for a lunch subscription service?

Lunch time in London usually involves paying £8 for the privilege of a soggy wrap. If you manage to avoid the temptation of a Boots meal deal, that is.

MealPal is a new service that’s aiming to make lunch times both more enjoyable and affordable. 

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Six ways Aldo’s new mobile site streamlines the shopping experience

Aldo is a footwear retailer with a heavy presence in shopping centres and high streets, but while in-store revenue climbed 5% in 2016, online revenue increased by 15%.

With clear demand from online consumers, Aldo decided it was time to freshen up its digital presence, recently redesigning its online and mobile website as well as launching ecommerce in 10 additional countries.

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Shea Moisture's customer backlash was caused by poor brand management, not bad advertising

Natural beauty brand Shea Moisture was forced to apologize after a new ad campaign sparked a social media backlash among some of the company's customers.

But this backlash wasn't really the result of a bad ad.

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Amazon launches 'Subscribe with Amazon' to help companies sell subscriptions

Amazon's effort to take over the world continues unabated.

This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.

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Lastminute.com partners with Spotify to target music-loving travellers

There’s always one song that brings back memories of a really great holiday. Personally, 'All that she wants' by Ace of Base is guaranteed to transport me back to a few glorious weeks on the Costa Del Sol.  

This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify. 

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How airline brands are improving customer experience in-flight

Cramped seats and stale peanuts used to be the hallmark of most airlines. 

Today, the state of air travel isn’t quite so depressing – even if some budget airlines stand by their dedication to no-frills ‘efficiency’. 

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economist experiential marketing

Five essential mobile moments and how brands can take part in them

In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand.  

But what are 'mobile moments'?  And what can brands do to be a part of them?

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allergan

Allergan Facebook initiative shows the risks of social media for pharma marketers

To help reinvigorate sales of its 13 year-old dry eye treatment Restasis in the face of competition from a new drug, pharma giant Allergan turned to the world's largest social network, Facebook.

The company, with the help of its agencies, launched a Facebook Page. According to Fierce Pharma, the effort has largely been a success. 

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Why beauty brands are betting on augmented reality

I recently wrote about how consumers are increasingly turning to their smartphones to search, browse and buy beauty products. 

One thing I failed to mention, however, is the fact that many are testing beauty products via their mobiles, too.

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brain

What is a customer mental model?

What is a customer mental model?

Simply put, a mental model is what the user believes about a particular system. This system doesn't have to be a digital product or service, it could be anything from a supermarket store to the entire end-to-end journey of buying a car.

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