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The latest global marketing and digital insights you need to know, from Econsultancy’s analysts and experts

Will Nike’s pandemic digital gains pay off?

Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.

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What we’ve been reading this week

Our UK readers may be too hot to read, but you can always bookmark this page for a rainy day (literally). Here’s a few articles we enjoyed this week… From around the web How Instagram wellness became a gateway drug for conspiracy theories – There is undoubtedly a dark side to the Instagram influencer community, which […]

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30 brands with excellent social media strategies

From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial). Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. With that […]

33 examples of great meta descriptions for search

The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice examples from around the web.

A day in the life of… Andrew Barraclough, Head of Design, GSK

Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his “hunger for craft and creativity, logic and maths, business, and crucially for making a difference to people’s lives.” We caught up with Barraclough to ask him about his day-to-day.

Latest briefings

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PPC: A glossary of terms

As a companion to the Paid Search Best Practice Guide, we present this glossary of terms, which aims to demystify some of the most commonly used terms in PPC while illustrating how the fundamentals fit together.

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