Social Chain’s Amy Miller on brand podcasts: The key is “it really needs to stand out”
Earlier this year, social media marketing agency Social Chain created a new agency entirely dedicated to the production and distribution of brand podcasts.
Do SEOs agree on Google ranking factors? How much do links and keywords matter? And what has changed since 2009?
Taking the pulse of the SEO industry can provide an interesting insight into how the experts approach SEO and where they think it is going. SEO guru Rand Fishkin (formerly of Moz, and now of SparkToro) has set out to do just that with a recently-released survey of 1,584 professionals in the field of SEO on what they believe to be the most important Google ranking factors.
A day in the life of… Damon Westbury, Interim Managing Director for EBX
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]
The best digital marketing stats we’ve seen this week
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
12 tips to manage the human side of omnichannel transformation
The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries.
Does Puma’s new NYC flagship store deliver on its experiential retail promise?
Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609.
Accept your competitor’s returns: new retail strategy?
The past several years have been very difficult for traditional retailers with brick-and-mortar footprints. Changing consumer habits, driven in large part by the rise of online retail, have led to thousands of store closures in the US and UK.
A day in the life of… Adrian Mooney, Global Marketing Director for Digital at Britvic plc
Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019. […]
Will the big multi-state antitrust investigation of Google affect marketers?
On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses.
How better security boosts SEO
Website security isn’t glamorous. It’s not good looking, or fast moving, or the bit that makes your clients sit back in their chairs and say wow. It’s just not. But maybe it should be. Because as well as quietly protecting you from a whole world of potential threats, great website security has a secret: it’s amazing for SEO.
Influencers say Instagram’s ‘like ban’ has resulted in lower engagement and follower growth
Instagram’s ongoing experiment involving the removal of like counts from posts appears to be well-received by some consumers who say that they feel the Instagram experience is more enjoyable without the metric. But what’s potentially good for mental health has sparked influencer fears over demetrication — fears that early data suggests might be justified.
A day in the life of… Jonathan Goodman, CEO at creative agency LIDA
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year.
Tactical innovation: How marketers can succeed among evangelists and sceptics
In 1994, the success of Dumb & Dumber (Box office close to 250M USD) had a lot to do with the performance of Jim Carrey. In that same year, John Travolta made an iconic comeback from a career slump with his portrayal of Vincent Vega in Pulp Fiction (box office 220M). I think it would […]
The new age of audio: What does it mean for advertising?
We are currently in a new age of audio opportunity and potential.
1
An introduction to direct-to-consumer brands and their marketing
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
The fintech revolution and its effect on customer experience in financial services
Over the past several years, a clear digital revolution has been taking place in the financial services industry.
With cookies under attack, the IAB Tech Lab calls for new tracking standards
From Apple’s Intelligent Tracking Prevention (ITP) in Safari to Mozilla’s Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.
Identity verification is now an important GDPR issue
The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers.
How Facebook’s record $5bn settlement with the FTC will affect marketers
Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Damon Westbury, Interim Managing Director for EBX
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]
A day in the life of… Adrian Mooney, Global Marketing Director for Digital at Britvic plc
Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019. […]
A day in the life of… Jonathan Goodman, CEO at creative agency LIDA
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year.
Seeking training for you or your company?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.