It’s a fascinating roundup of digital marketing stats this week, featuring just how much extra money data literate companies make, and how many paid brand collaborations are disclosed by influencers on social media.
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.
According to a recent independent study sponsored by Prezi, 42% of respondents have taken action in the last year to hide or suppress adverts that are not relevant to them. Furthermore, 66% of respondents admitted to consuming videos they hadn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by such content.
“What is personalisation?”
Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question.
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018.
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result.
Dan Reed is head of digital capabilities at Barclaycard Business. At the Festival of Marketing day one, he gave an impassioned talk about how his team has made digital performance and engagement a priority, in the process transforming their skillsets and meeting user needs.
On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.
On day one of the Festival of Marketing 2018, Louise Kristensen, Digital Commerce Director EMEA for GSK Consumer Healthcare, gave us an excellent overview of the company’s ongoing digital transformation.
In one of my first jobs in marketing, I had a boss who told me that she had MUCH more experience than me. She’d been round the block a time or three, and she knew what was right, and what was wrong.
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
Google+ is dead. I mean, actually officially dead, not just effectively dead, as it arguably has been for the past three to five years.
Jade Price, Insights Manager Europe at IHG, is one of the most fascinating speakers that will be presenting at 2018’s Festival of Marketing.
Conversational interfaces, like chatbots and voice assistants, have received plenty of hype within the marketing world for their potential to make interacting with a brand or device more personal, quick and convenient.
Daniel Gilbert, CEO at Brainlabs, has been a valued contributor to Econsultancy for a few years (writing about topics such as biddable media strategy, modern marketing and GDPR).
In 2018, the global mobile internet population stands at some 3.7 billion unique users, and users spend a reported 69% of their media time on mobile devices.
Pricing isn’t easy to get right, even for the most experienced retailers. It’s arguably both an art and a science.
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk.
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
Roll up, roll up, get your digital marketing stats.