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Blog

noddy car

All the digital news stories you missed this week

This week's digital news couldn't be more on trend.

Yes, it's wearing its best garb from Saks (bought on a VR shopping trip) and is deciding which new semi-autonomous ride-hailing service to use.

Catch up on everything you missed this week...

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10 juicy digital marketing stats from this week

After our Black Friday bonanza, it's business as normal this week.

We’ve got shed loads of good stats for you, including news about effective abandonment emails, smartphone use, retail strategy and more.

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Argos's 'Christmas Wishlist’ app: Clever Christmas marketing for kids

The days when kids used to flick through the Argos catalogue for Christmas inspiration might be over.

Now, there's a handy little app for that.

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It’s the little things: Google advancements in 2016

Fancy hardware and ‘moonshots’ are all very well but it’s the seemingly small innovations that Google makes to its search results which are really exciting.

2016 has seen lots, especially on the mobile side, and this is a look at the impact of some of the tiny yet mighty updates Google has made this year. 

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design

How to create a culture of design in your organisation

I've recently been writing about design thinking, a hot topic this year.

So far, I've done some reading to try to define what design thinking is, why it's so important, and how marketers can apply it.

Now I want to ask, how should an organisation embed a culture of design?

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Three factors driving the future of customer engagement

While many marketing functions are now being assisted by algorithms, one area seems to be immune to automation - customer engagement centres.

According to recent reports, contact centres currently employ millions of people globally and are set to grow by 10% annually until 2019 at least.

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Could L’Oréal’s ‘Beauty Squad’ mark a shift for influencer marketing?

Social media influencers have continued to be a hot commodity for brands in recent years, with interest in ‘influencer marketing’ majorly increasing since 2013.

However, according to L’Oréal Paris, many brands are getting it wrong by focusing on short-term exposure rather than long-term gain.

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How the Internet of Things will fundamentally change marketing

A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT).

An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points.

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The art of the emoji: How and when brands should use them

The emoji has had a super-charged journey into our digital lives. 

Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.

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How six retailers are using gift guides to inspire online shoppers

If you're struggling to find the perfect gift for that weird uncle you only see once a year - don't worry.

Many of the UK’s biggest retailers are currently promoting gift guides and finders, conveniently designed to help you discover the ideal present for all.

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Four things to consider before marketing on a new digital channel

Marketers face the challenge of a constantly changing media landscape.

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.

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maga

10 common traits of bad copywriters

The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.

I present for you, 10 common traits of bad copywriters.

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