How TikTok owner ByteDance rose to become China’s second-biggest digital ad player
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chinese tech scene.
Why are there still so few voice case studies out there?
Major brands including Domino’s Pizza, HBO, Diageo, Sephora, 1-800 Flowers, BBC and Nike have developed voice experiences for the Echo and Home, and in several cases won awards for them.
Yet despite all of this, there is a surprising dearth of case studies available that talk about the results that these voice apps have yielded for brands. How much usage are they seeing? Have they yielded any revenue or brand lift, or brought in any new customers?
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The first rule of Black Friday marketing is: You do not talk about Black Friday
The first rule of Black Friday marketing is: You do not talk about Black Friday.
Four key components of Made.com’s brand strategy
UK revenue for Made.com hit £100m in 2018, accounting for 58% of the brand’s turnover. Overall revenue was also up 37% to reach £173 million.
10 of the best ad campaigns from the UK’s top supermarkets
The UK’s biggest supermarkets are constantly vying for consumer attention.
A day in the life of… Natalie Theo, Style Director at Dressipi
Natalie Theo is Style Director at Dressipi, the world’s only “fashion prediction platform”. It works with brands like John Lewis, River Island and Arcadia to help them predict what customers will buy and not return.
Data silos: if they’re so bad, why do they still exist?
According to Simpler Media’s recently-published 2019 State of Digital Experience report, which polled over 300 digital customer experience executives, data silos are the biggest challenge impeding digital customer experience efforts.
Seven steps to an effective data strategy and a virtuous circle of insight
Customer insights don’t just happen, they need businesses to commit to a process, technology and behavioural change.
How are fake online reviews impacting the beauty industry?
According to research by Global Web Index, 45% of beauty consumers look to reviews for online research purposes before buying a product.
Why are there still so few voice case studies out there?
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
A day in the life of… Michael Wells, Founder & MD of DAM software company Third Light
Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) software and services.
How can modern retailers drive long-term brand health?
With the traditional plethora of Christmas retailer TV adverts hitting our screens in the lead up to the festive season, there’s a sense of nervousness behind all the jollity.
Four examples of Christmas shopper personas
Black Friday is written about a lot, but it’s the Christmas period that’s most important for retailers.
User testing – an introduction for marketers
This short briefing gives an overview of user testing to help marketers understand the discipline.
Getting started with Snapchat: A guide for marketers
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
Digital innovation in customer service: an overview
According to research by Ofcom, the average UK consumer checks their smartphone every 12 minutes of the waking day. This level of ‘digital dependency’ (and 24/7 connectivity) means that consumers are now more demanding than ever before.
How can agencies compete in the new data-privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
CCPA draft regulations issued: what companies need to know
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
The best digital marketing stats we’ve seen this week
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Natalie Theo, Style Director at Dressipi
Natalie Theo is Style Director at Dressipi, the world’s only “fashion prediction platform”. It works with brands like John Lewis, River Island and Arcadia to help them predict what customers will buy and not return.
A day in the life of… Michael Wells, Founder & MD of DAM software company Third Light
Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) software and services.
A day in the life of… Dominic Gallello, CMO at dating app Badoo
Dominic Gallello is CMO at dating app Badoo. We caught up with him earlier this year when he was speaking at the Technology for Marketing expo at London Olympia. Here’s what he had to say… Please describe your job: What do you do? Chief Marketing Officer at Badoo, the place to date honestly, helping to […]
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