What are the most common use cases of AR for marketers?
Interest and investment in augmented reality is greater than it’s ever been before.
Voice in 2020 is (still) not about search
Bex Sentance goes further than debunking that 50% stat and discusses why she thinks talking about “voice search” at all in 2020 is missing the point and represents a misleading catch-all.
A new homepage tab! What is Econ Learn?
You might have already noticed changes to the Econsultancy website but you’re busy and have a lot to keep track of.
Personalisation is a key challenge for travel marketers in 2020, but what should it look like?
The demise of Thomas Cook was the big story of 2019 and though its fate was sealed by its crippling debts and economic uncertainty, there are obvious trends in the market – namely changes in taste (towards city breaks) and diminishing footfall at high street travel agents.
A day in the life of… Chris De Abreu, Executive Creative Director at MCH Global
Chris De Abreu is the Executive Creative Director at experience agency MCH Global.
Five ways data science can help optimise your marketing budgets
Despite all the progress and innovations, marketing still remains a numbers game, at least to some extent. What changed is that instead of merely multiplying audience numbers (and, consequently, budget lines), savvy marketers look at the figures at hand and attempt to understand the message behind these.
What is China’s live commerce trend? And what does Pinduoduo’s livestreaming launch mean?
The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
The ad industry is in denial about the death of third-party cookies but there are alternatives
Google plans to block third-party cookies in its Chrome browser by 2022 and the ad industry is up in arms.
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How the BBC is setting the bar for creative outdoor advertising
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff.
How to sell your pharma marketing strategy to management
Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to formulate a strategic marketing approach for your brand or product.
A Day in the Life of… Simon Dalley, Founder and Director of GrowTraffic
Simon Dalley is the Founder and Director of digital marketing agency GrowTraffic, which describes itself as “a different type of digital marketing agency”.
A day in the life of… Steph Chaplin, Global Head of Campaigns at Takumi
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
The role for marketing in business transformation and the ‘customer backwards’ approach
The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]
16 ways retailers can improve their approach to online returns
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
Getting started with Instagram: A guide for marketers
The content in this briefing was originally included in Econsultancy’s Social Media Platforms Overview. It covers the following topics:
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Dark patterns and implied consent are ubiquitous in GDPR consent management platforms: study
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
What impact is Safari ITP having on marketing attribution?
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.
What is zero party data?
Marketers are more focused on data than ever before.
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A day in the life of… Chris De Abreu, Executive Creative Director at MCH Global
Chris De Abreu is the Executive Creative Director at experience agency MCH Global.
A Day in the Life of… Simon Dalley, Founder and Director of GrowTraffic
Simon Dalley is the Founder and Director of digital marketing agency GrowTraffic, which describes itself as “a different type of digital marketing agency”.
A day in the life of… Steph Chaplin, Global Head of Campaigns at Takumi
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
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