Brainlabs CEO Daniel Gilbert is excited about an attribution competition between the two biggest advertising platforms. He explains how limitations in one can be offset by capabilities in other, and biases can be identified and mitigated through cross-referencing.
The marketing landscape is changing once again. Whereas most marketers are just starting to implement one-to-one personalisation, along comes a new marketing technique dubbed ‘hyper-personalisation’.
Today’s interviewee works at boutique mother and baby brand Jojo Maman Bébé. Emily Palgrave-Davies is Performance Marketing Manager, driving traffic to all that cute clothing. She gives us some great insight into working with biddable media on the client side… Hi Emily. Please describe your job: What do you do? Emily Palgrave-Davies: I head up […]
There are many reasons why a customer might stop engaging with a brand’s emails.
When most people talk about improving paid search performance they talk about tactics like using single keyword ad groups, but in the most competitive markets everyone is using advanced paid search tactics. So how do you get ahead?
1HQ is a brand agency working out of London, Amsterdam, New York and Singapore. A team of 70, they specialise in innovation, branding, packaging and activation, and have partnered with organisations such as Unilever, Nestlé and Tesco. Toni Papaloizou is 1HQ Creative Technical Director – we caught up with him to ask about his job. […]
Digital transformation within the financial services sector is ongoing.
This month, Econsultancy’s trends webinar is open to all. Stefan Tornquist will take you through some of the key findings from our newly updated research, ‘How Marketers Learn’ (a follow up to our 2016 report).
Agenda points include:
July 30th, 2019 | 2pm BST | 9am EST
Welcome back to our monthly round-up of the biggest and most interesting digital marketing stories in China.
It’s ‘stat’ time of the week again…
Michael Raven is the founder and MD of Blazon, an innovation launch agency based in London.
Should we be excited about Facebook Attribution? I certainly think so.
Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy.
Skyscanner is one of the leading lights of UX in the travel sector – it serves 80 million people every month and its easy-to-use app has been downloaded more than 80 million times . We caught up with Hugh Aitken, Senior Director of Strategic Partnerships, to ask him about his work at the global travel […]
In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
If you move in digital circles, have spent time in or have done business with China in the past five years, chances are high that you’ve heard of WeChat.
It’s been now more than one year since GDPR came into force across Europe.
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Today’s interviewee works at boutique mother and baby brand Jojo Maman Bébé. Emily Palgrave-Davies is Performance Marketing Manager, driving traffic to all that cute clothing. She gives us some great insight into working with biddable media on the client side… Hi Emily. Please describe your job: What do you do? Emily Palgrave-Davies: I head up […]
1HQ is a brand agency working out of London, Amsterdam, New York and Singapore. A team of 70, they specialise in innovation, branding, packaging and activation, and have partnered with organisations such as Unilever, Nestlé and Tesco. Toni Papaloizou is 1HQ Creative Technical Director – we caught up with him to ask about his job. […]
Michael Raven is the founder and MD of Blazon, an innovation launch agency based in London.
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.
