The best digital marketing stats we’ve seen this week
This week’s roundup includes lots of interesting stats.
Instagram Checkout – will higher conversions come at a cost?
Higher conversions will come at a cost that might be greater than the unpublicized fees Instagram is charging brands for the privilege of selling to consumers in its app.
Five influencer marketing lessons from the Olivia Jade scandal
Olivia Jade, a well-known influencer with over 1m followers on Instagram, is at the center of a college admissions scandal in the US.
RS Components’ SVP of Digital on the skills and structure of digital innovation
How does digital strategy evolve at large scale B2B organisations?
What makes a challenger brand? (Four key characteristics)
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.
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Instagram Checkout – will higher conversions come at a cost?
Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.
A day in the life of… an experience design director
Richard Trigg is Experience Design Director at Tangent.
Agency positioning – what does good look like?
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
Five examples of podcasts from retail brands
While the podcast advertising market is growing, ad performance remains notoriously hard to measure.
Digital China in 2019: Trends and recommendations
Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy.
Alexa greets users with “I’ve been playing Fortnite” but Amazon denies it’s an ad
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
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Voice search: Why you shouldn’t just optimise for Google
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
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Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… an experience design director
Richard Trigg is Experience Design Director at Tangent.
A day in the life of… VP Marketing at Tryzens
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
A day in the life of… UK Country Manager at a Data Marketing Platform
Graeme Finneberg is the UK Country Manager at mediarithmics, a full-stack Data Marketing Platform.
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