The best digital marketing stats we’ve seen this week
This week’s stats roundup includes news about Singles Day, data exchange after Brexit, mobile messaging, and lots more.
How one company’s rebrand and domain name change led to SEO disaster
A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a botched rebrand involving a domain name change that reportedly caused it to lose 80% of its organic Google search traffic.
What can B2B email marketers learn from their B2C counterparts?
Email marketing has long reigned as the leading marketing channel for reaching customers across industries, and recent research indicates it will continue to do so.
A day in the life of… Dominic Gallello, CMO at dating app Badoo
Dominic Gallello is CMO at dating app Badoo. We caught up with him earlier this year when he was speaking at the Technology for Marketing expo at London Olympia. Here’s what he had to say… Please describe your job: What do you do? Chief Marketing Officer at Badoo, the place to date honestly, helping to […]
Nike dumps Amazon to focus on D2C efforts, more “distinctive” partnerships
In 2017, after years of resistance, Nike announced that it would sell shoes and athletic apparel directly on Amazon.
Beware the effectiveness death spiral: Why creativity is still the cornerstone of digital
From reading Econsultancy’s recent Top 100 Digital Agencies report it’s clear that to some extent the industry is in good health, with a positive future outlook and strong growth.
A day in the life of… Nadine Young, MD at Starcom
Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]
Content is king: Disney+ hits 10m subscribers in 24 hours
The streaming wars are officially on as Disney launched its $6.99 per month Disney+ streaming service on Tuesday in the US, Canada and Netherlands. And despite some technical glitches, the launch proved to be one for the record books as some 10m people subscribed to the much-anticipated service. For comparison, as Bloomberg media analyst Geetha […]
A day in the life of… Aaron Goldman, CMO at martech company 4C Insights
Aaron Goldman is CMO at 4C Insights, a martech company described on its website as “building the leading self-service platform for brands to execute video-centric marketing and optimize business outcomes.” We caught up with Aaron to find out what his day looks like, from freestyle rapping to running like an antelope. Please describe your job: […]
Could a huge bug lead to the demise of one of fintech’s biggest stars and dent the industry?
Robinhood built a billion-dollar business by targeting young investors with a mobile-first, mobile-only offering that offers commission-free trading.
Brick-and-mortar as brand building: Five examples of innovative store experiences
Physical retail is becoming less about the products that consumers take home, and more about the overall experience they have in-store.
Is digital advertising a lot less effective than the ad industry believes?
“Digital advertising is the most accountable and effective form of advertising in existence.“
The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate & short-termism
A lot of discussion in recent years has been had around too much allocation of comms spend going towards tactical and digital activities.
Getting started with Snapchat: A guide for marketers
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
Digital innovation in customer service: an overview
According to research by Ofcom, the average UK consumer checks their smartphone every 12 minutes of the waking day. This level of ‘digital dependency’ (and 24/7 connectivity) means that consumers are now more demanding than ever before.
How machine learning is transforming retail both online and offline
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.
By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
How can agencies compete in the new data-privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
CCPA draft regulations issued: what companies need to know
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
The best digital marketing stats we’ve seen this week
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Dominic Gallello, CMO at dating app Badoo
Dominic Gallello is CMO at dating app Badoo. We caught up with him earlier this year when he was speaking at the Technology for Marketing expo at London Olympia. Here’s what he had to say… Please describe your job: What do you do? Chief Marketing Officer at Badoo, the place to date honestly, helping to […]
A day in the life of… Nadine Young, MD at Starcom
Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]
A day in the life of… Aaron Goldman, CMO at martech company 4C Insights
Aaron Goldman is CMO at 4C Insights, a martech company described on its website as “building the leading self-service platform for brands to execute video-centric marketing and optimize business outcomes.” We caught up with Aaron to find out what his day looks like, from freestyle rapping to running like an antelope. Please describe your job: […]
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