The pros and cons of QR codes
QR codes – those blocky, black and white squares of digital information that take the user to an app or webpage on their smartphone – have a mixed reputation around the world.
Why is Lush moving away from social media?
Lush UK has announced that it is to step away from its corporate social media channels.
The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity for the brand to post and share content on Instagram instead.
Instagram best practice: How six brands are giving users what they want
Instagram recently set out to understand more about its users, specifically in terms of the kind of content people want to see from brands on the platform.
Four marketing trends from China in Q1 2019
We take a look back at some of the trends in tech, digital and marketing in China from the start of the year. If you want to talk to our Asia-Pacific team, get in touch. Seniors are the next market to look out for in China Seniors – defined as those 60 years and older […]
10 inspiring examples of design-led brands
Brands that employ design thinking are perhaps easier to spot than they used to be.
A day in the life of… CMO at a product information management (PIM) platform
Steve Gershik is CMO at inRiver, a product information management (PIM) solution.
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Four excellent case studies of structured data for SEO
The importance of structured data, a type of code that makes the content of webpages easier for search engines to interpret, is frequently emphasised in advice articles and presentations about SEO.
GDPR: A year on
GDPR was the pressing concern for marketers in 2018.
AI copywriting: An overview
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
From ABM to XaaS: A glossary of martech terminology
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become.
Amazon brings HIPAA-compliant healthcare skills to Alexa
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
An off-brand voice experience is like bad stock imagery – it erodes consumer trust
Here’s a quick thought experiment.
Alexa greets users with “I’ve been playing Fortnite” but Amazon denies it’s an ad
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… CMO at a product information management (PIM) platform
Steve Gershik is CMO at inRiver, a product information management (PIM) solution.
A day in the life of… Creative Director at TWELVE
Derek Bain is Creative Director at TWELVE – and he’s a fan of FIFA19, good pens and Skittles. Let’s find out more about Bain in our latest ‘Day in the Life’ interview. Remember, if you’d like to be featured, get in touch. Please describe your job: What do you do? I’m Creative Director at the […]
A day in the life of… CEO of Clever Monitor
Jan Svoboda is the CEO and co-founder of Clever Monitor, an AI marketing and automation software company.
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