10 examples of effective OOH advertising in a year where outdoor spend as fallen
With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard.
How premium and luxury retailers are executing sales and discounts (and still maintaining prestige)
In the wake of the coronavirus pandemic, inventory build-up is proving to be a big problem. But how can high-end retailers promote their discounts and still maintain a sense of exclusivity? Here’s a look at various tactics from some premium names in the industry. CQP’s separate sale site For brands that are reluctant to slash […]
A day in the life of… Jenny Stanley, Founder and MD at Appetite Creative Solutions
Jenny Stanley is Founder and Managing Director at creative technology studio, Appetite Creative Solutions, a creative technology studio. Stanley explains how the Covid-19 pandemic has impacted her day-to-day working life, and how it is steering wider trends within the industry.
Evaluating your commerce technology: A mosaic of opportunity – and why to act now
In light of recent global events, digital commerce has become the main route to market. However, many businesses are accustomed to one technology stack that rules everything, an ecommerce platform that stays for four or five years. Today this is not the case. There is a need for greater agility. Adopting the right technology has […]
What can retailers expect from Black Friday 2020, and how should they prepare? We asked the experts
We’re rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season (how will consumers spend? Will my marketing strategy pay off?), this year it has been amplified tenfold.
The stakes have never been higher for ecommerce customer experience
A recent study conducted by Bazaarvoice found that over their regional lockdown periods, 39% of global consumers purchased from brands they’d never tried before, for reasons such as value, availability and convenience. Eighty-eight percent of those consumers now plan to stick with their new brands, presenting a unique opportunity for customer retention. However, in the […]
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Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
A day in the life of… Hero Brown, Founder and Editor of online media brand Muddy Stilettos
Today’s ‘Day in the Life’ features Hero Brown, Founder and Editor-in-Chief of Muddy Stilettos – an online lifestyle website and “urban guide to the countryside” for women outside of London. Here’s what she had to say about her day-to-day role and the impact of Covid-19.
User-centric design and organisational transformation: lessons from the public sector
What can the public sector teach the private sector about agility, transformation and truly user-centric design? Johan Hogsander, Managing Director at Engine Transformation, shares the lessons he has learned from working for the ‘biggest business’ in the UK.
Tech alone won’t change your company
Business advisor and experienced Chief Marketing Officer, Ben Rhodes, shares his approach to transformation, and seizing growth opportunities, in our new digital world.
Five expert PPC strategies to maximise campaign performance
Henry Carless, PPC and Data Science Specialist at search agency Vertical Leap, shares some advice for optimising PPC campaigns.
The Modern Marketing Mindset: how to move from ‘good’ to ‘elite’
Econsultancy subscribers can watch our recent quarterly briefing on demand to learn from a panel of expert marketing leaders how mindset can transform your career and your organisation.
13 effective examples of email sign-up forms
Marketers might sing the praises of social media, or find success with SEO – but email remains the ‘unsung hero of digital marketing.’
OVO Energy on change management and digital transformation
Back in January, OVO energy acquired SSE Energy Services (SSE plc’s household energy and services business). The merging of their marketing and communications teams has been a story of success thanks to a period of digital transformation with help from Optima. As a result, OVO has been able to deliver enhanced customer experiences and foster a more collaborative, creative in-house environment.
A day in the life of… Marcel Hollerbach, CMO of data integration company Productsup
Marcel Hollerbach is the CMO at data integration company Productsup. He speaks to Econsultancy about the importance of communication, the acceleration of ecommerce innovation, and more on the impact of Covid-19.
The case for innovation: a world with only optimized experiences is just boring
Nils Andersson Wimby, Agency Director at Isobar Sweden, makes the case for innovation in an age of optimization.
Tesco on experience and purpose during a pandemic
This year, Tesco was named as the Brand of the Year winner at the 2020 Marketing Week Masters awards. On day four of the Festival of Marketing 2020, Marketing Week editor Russell Parsons spoke with two prominent figures from the company – UK CEO Jason Tarry and group CCO Alessandra Bellini – about Tesco’s journey to recovery from 2014 to now, and its strong performance during Covid-19.
Mitsubishi, PepsiCo, and Huawei on how the pandemic has impacted innovation
On the final day of the Festival of Marketing 2020, acting features editor for Marketing Week, Charlotte Rogers, chaired a panel with guests Kimberley Gardiner, VP & CMO of Mitsubishi Motors; Karen Scott, Senior Innovation Director at Future Brands PepsiCo; and Andrew Garrihy, Global Chief Brand Officer at Huawei.
Six ways search data can drive content marketing success
Björn Darko, VP Product, Searchmetrics, sets our six ways to use search data in pursuit of content marketing success.
Resourcing for social media teams: A beginner’s guide
This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.
Defining product strategy, management and marketing
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, marketers must have a firm grip on the interplay between marketing strategy and product strategy.
Amazon in Asia-Pacific: A 2020 update
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
The changing face of social content
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
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