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The latest global marketing and digital insights you need to know, from Econsultancy’s analysts and experts

restructuring marketing teams

HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused  

According to Marketing Week’s Career and Salary Survey 2021, 46.3% of marketers have experienced the introduction of a new team structure over the past 12 months, while 22.6% have seen their teams merge with other departments or functions. At the Festival of Marketing, Marketing Week’s Deputy Editor, Lucy Tessaras, chaired a panel featuring Lou Bennett, […]

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Apple blocks open rate tracking: what will it mean for marketers? We asked the experts

Apple’s annual Worldwide Developers Conference, or WWDC, took place last week with all of the expected excitement and speculation about announcements, new releases, and product developments. But one development from the first day of the conference has alarmed many email marketers and newsletter publishers: Mail Privacy Protection, which Apple has billed as one of the […]

Wunderman Thompson's Living Buying Using framework in action with grocery brands

Wunderman Thompson CSO Sid McGrath on repairing fractured retail brands

On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s Chief Strategy Officer, Sid McGrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring. Perhaps most importantly, he shared his tips on how to make these brands whole again to deliver a first-class, coherent experience that will keep customers returning.

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Sky TV’s Marketing Director on innovating in the SVOD market

Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time.  In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]

chris sahota

A day in the life of… Chris Sahota, CEO and Founder of Ciesco

Chris Sahota is the CEO and founder of M&A advisory firm Ciesco. We recently caught up with Chris to discover what his day-to-day working life looks like. We also found out what changed for Ciesco during the pandemic, and why Chris believes creativity and technology go hand in hand. Please describe your job: What do […]

A person standing in front of a virtual try-on screen. Their avatar on the screen wears a suit, with a 4.5 star rating next to it. Underneath is a $799.99 price tag with the word BUY beneath.

What innovations in 3D and AR technology could mean for ecommerce

New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently […]

Long live organic social media

Christina Ruby, digital marketing consultant at Capgemini Invent, advocates a broader definition of organic social media and a more strategic approach from brands.

Latest briefings

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

Adopting a test-and-learn approach

The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]

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