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The state of smart speaker voice search in 2018

Welcome to the second part of our state of voice search in 2018 series.

In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so. 

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12 stats that prove why personalisation is so important

Personalisation has been a top priority for marketers for some time, but despite this fact, a large percentage seem to be struggling to implement the strategy in an intelligent and scalable way. 

A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result.

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adidas boot

Was the World Cup a scoreless draw for Nike, Adidas & Puma?

As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.

Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a 'sliding doors' ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.

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leni zneimer

A day in the life of... UK & Ireland MD at WeWork

WeWork is the network of office spaces that look more like the plush surroundings of a heavily funded Silicon Valley tech startup than the rather drab spaces many of us have experienced at a hired meeting room.

For this 'day in the life', we speak to WeWork's UK and Ireland MD, Leni Zneimer. Here's what she gets up day-to-day...

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plane on map

How travel industry trends are fragmenting the customer journey

The travel sector has seen dramatic changes to the customer journey in recent years.

Gone are the days of a simple process with minimal touchpoints: flicking through brochures; speaking to a travel agent; deciding where to book.

The rise of digital in the travel industry has seen a decline in the reliance on local travel agents and instead 83% are now booking their holidays online either themselves or via online travel agents.

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Six ways CROs botch their statistics

Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.

For that reason, it shouldn't be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.

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How challenger brands are redefining the beauty industry

The beauty industry used to be ruled by large cosmetics companies like L’Oréal and Estee Lauder. 

These days, while they’re still generating success, major brands are increasingly feeling the heat from a number of new brands intent on shaking up the industry.

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An interview with influencer platform CEO, Evangeline Leong

Econsultancy often invites guest speakers to events who can help our audience, marketers, achieve digital excellence.

In Asia-Pacific, though, we noticed that we were missing one key thing.

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graham morley

A day in the life of... head of product at an audience management platform

Graham Morley is a customer experience expert who works for Carbon, an audience management platform, developed by Clicksco.

What is an audience management platform? Here's Graham to explain more and to tell us what he does with his time.

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What can we learn from bad marketing copy?

Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition.

A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting.

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The state of mobile voice search in 2018

The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.

At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?

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jack carr

A day in the life of... a performance manager at a media agency

Performance marketing – the client only pays for results – is surely thriving in the current murky landscape of dodgy impressions and fake followers.

So let's talk to a performance manager, Jack Carr, from digital agency NMPi.

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