What separates good and bad product design is understanding. Considering the motivations, goals and frustrations of your users gives you a deep understanding of how they’ll perceive and interact with your product.
Customers demand interactions with brands that are coherent across a range of channels and throughout the customer journey – we call these connected experiences. Generalists are often positioned as a silver-bullet in delivering these experiences on the basis that they can better work across the bigger picture.
Gavin Flood is Senior Marketing Director, EMEA & APAC, at AdRoll Group. The company’s Growth Marketing Platform specifically helps D2C brands to grow through unified data, channels, and measurement. We caught up with Gavin to find out more about his role ad AdRoll and his career so far. Please describe your job: What do you […]
SocialChorus is a workplace communications platform on a mission to ‘help companies work as one’. Nicole Alvino is co-founder and CSO, and tells us about what her role entails, who inspires her, and what she has learnt from her career (including some dramatic stuff in her first job at Enron). Please describe your job: What […]
There’s a bumper round-up of stats for you this week.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.
We’re taking a trip to Crispin Porter Bogusky today, to speak to London MD Helen James. She admits her friends think her job is ‘Madmen-esque’ – so hopefully they’re reading this and will get a better idea of what her average day looks like. Please describe your job: What do you do? I head up […]
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
Email remains one of the most effective and popular marketing channels.
With UK consumers reportedly spending over $2 billion each year on monthly subscription boxes – often built on the promise of convenience – it is a thriving market.
According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.”
FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]
The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
There’s a bumper round-up of stats for you this week.
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Gavin Flood is Senior Marketing Director, EMEA & APAC, at AdRoll Group. The company’s Growth Marketing Platform specifically helps D2C brands to grow through unified data, channels, and measurement. We caught up with Gavin to find out more about his role ad AdRoll and his career so far. Please describe your job: What do you […]
SocialChorus is a workplace communications platform on a mission to ‘help companies work as one’. Nicole Alvino is co-founder and CSO, and tells us about what her role entails, who inspires her, and what she has learnt from her career (including some dramatic stuff in her first job at Enron). Please describe your job: What […]
Having worked at a major city law firm, Polygram and the BBC, Samatha Sawyer now sits on the senior leadership team at 7digital, a B2B music services company. We asked Sawyer what her job entails and got the inside scoop on music licensing and digital services. Please describe your job: What do you do? I […]
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.