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The latest digital marketing and ecommerce insight from our award-winning team of analysts and experts

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A day in the life of… Executive Creative Director at Wunderman UK

Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data.

She has more than 20 years’ experience as a creative director, and talks about her role with passion, vim and quirky humour. Econsultancy caught up with her to find out about a day in her life.

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Are Google ranking factors studies just plain dumb?

Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time.  How true is that?  And why might they be losing their relevance?

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What is the state of B2B ecommerce in India? [stats]

Econsultancy’s recent report, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento, offers new data about how B2B companies across Asia-Pacific are integrating online transactions into their businesses.

With survey responses from over 500 B2B marketers across the region, the report provides insights into the growth of B2B ecommerce and its technology, and how B2B firms are harnessing people, processes, technology and data to provide a consumer-grade ecommerce experience. It is now available to download here.