55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019
Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research.
The best digital marketing stats we’ve seen this week
This week’s roundup includes news about disruptive brands, VR adoption, Facebook user behaviour, and more.
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What impact has Fyre Festival had on influencer marketing?
Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure.
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Why is personalisation still a challenge for marketers?
Personalisation of digital content or marketing messaging is now thought of as common practice, with consumers coming to expect a personalised experience from brands.
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A day in the life of… Tech Director at Byte, a marketing technology agency
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
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The best digital marketing stats we’ve seen this week
Welcome to your weekly dose of stats.
Five dos and don’ts for capturing customer email addresses on retail websites
Consumers are becoming increasingly wary of clogging their inboxes with yet more retailer messages.
Do Modern Marketers have the Knowledge, Skills & Mindset required?
As Econsultancy releases its Skills of the Modern Marketer report, the complexity of modern marketing versus the clarity of the big idea is still the major talking point in our industry.
Mobile continues to offer new experiences, but speed is still key
Brand marketers are keenly aware that smartphones have become the most important platform for reaching consumers in recent years.
Influencer marketing measurement needs to become more strategic
If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress.
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Voice search: Why you shouldn’t just optimise for Google
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
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Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Despite holiday gains, the future of voice is uncertain
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
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A day in the life of… Tech Director at Byte, a marketing technology agency
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
A day in the life of… CEO at an independent PR agency
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018.
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A day in the life of… director at an innovation consultancy
Ben Little is co-founder of Fearlessly Frank, an innovation consultancy.
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