Today’s ‘Day in the Life’ features Ruth Rowan, the CMO of global technology services company, NTT Ltd. Here’s more on Ruth’s role, along with some of her predictions and advice for the future.
Hannah Mitchell, organic strategy director at Croud, looks at search trends during lockdown and offers some advice for marketers who are setting content strategy in the run up to some kind of return to normality.
Covid-19 has caused a significant shift in the way that consumers shop for goods – particularly Fast-Moving Consumer Goods, or FMCG, also known as Consumer Packaged Goods (CPG). The ecommerce penetration of grocery shopping – which had been slowly increasing pre-pandemic – has abruptly spiked over the last year reaching a record 14% in the […]
For today’s ‘Day in the Life’, we hear from the two co-founder’s of We Generate – a creative marketing and talent representation agency – Luka Zak and Joshua Brandon. Here’s some insight into their company, and how their day-to-day working lives have been impacted by the Covid-19 pandemic.
We’re back with another roundup of the biggest and best social stories and campaigns of the month.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Customer relationship management (CRM) remains a key way for companies to deliver ‘customer centric’ marketing, centred around personalised and relevant content (if you’re not sure what CRM is, see our handy definition). But what are the key challenges facing CRM marketers today? With insight from some experts in the industry, here are 10 pressing issues. […]
Econsultancy Live, in association with Marketing Week, returns April 27th-28th to ask “What’s next for CX?”. The virtual conference will feature two days of talks all about customer experience post-pandemic, with tickets now available at our early bird rate.
Speed is often touted as the most important factor in online delivery, but research suggests that aspects like reliability, convenience, and cost are more valuable to today’s consumers.
Danny Donovan is the UK CEO of Mediahub. We caught up with him to find out how his role has been impacted by Covid-19, as well as his hopes for the future.
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues.
Today’s ‘Day in the Life’ features Deborah Thomas, the Chief Communications Officer of analytics database platform, Exasol. We hear how Deborah has adapted to new ways of working during the pandemic, and what has changed at her company.
Mark Wright began his retail career in store management before moving into ecommerce as Head of Trading at Marks & Spencer. After a stint at Jack Wills, he is now Global Ops Director at Fat Face, a role which his colleagues jokingly inform him can be abbreviated to retail GOD. Wright was recorded in conversation […]
Amidst tighter budgets and increased competition, many retailers are shifting their focus to customer retention. The fact that it’s easier and more cost-effective to retain customers than to acquire new ones is well documented. In fact, research shows that it’s 5-25X more expensive to acquire a new customer than it is to retain an existing […]
The Covid-19 pandemic has accelerated the shift to ecommerce, with the number of online shoppers globally increasing 9.5% in 2020. This growth is predicted to continue 10% year-on-year, reaching 3.8 billion in 2021.
Today’s ‘Day in the Life’ features Rob Bridgman, the CEO and founder of ‘sofa-in-a-box’ company Snug. We caught up with Rob to find out how the pandemic has impacted his day-to-day role, as well as some of his predictions for the future.
Today’s ‘Day in the Life’ features Jenny Sagström, CEO and Founder of B2B creative agency, Sköna Advertising. Here’s what Jenny had to say about working life during the pandemic.
Museums and galleries have been some of the hardest hit destinations since the onset of the coronavirus pandemic, as restrictions continue to hamper visitor numbers, or diminish them completely. An October 2020 study found that, on average, US museums lost 35% of their usual operating income in 2020 and expect to lose a further 28% […]
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
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