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The latest global marketing, digital and ecommerce insights you need to know from Econsultancy’s award-winning analysts and experts

Voice search: Why you shouldn’t just optimise for Google

One important thing to understand about voice search in 2019 is that it isn’t just a single-search-engine game. Many voice search guides, like many SEO guides, make the assumption that Google is the search engine being optimised for.

But marketers are just as likely to be catering to a voice assistant that draws its results from Bing.

Spotlight on… Voice

Despite holiday gains, the future of voice is uncertain

Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.

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