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The latest global marketing, digital and ecommerce insights you need to know from Econsultancy’s award-winning analysts and experts

ecommerce

How click & collect could bring traditional retailers back to life

As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce.

The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity for the brand to post and share content on Instagram instead.

Briefings

Easy-to-digest reads explaining the latest thinking and most confusing terminology in digital and marketing

AI copywriting: An overview

Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.

Spotlight on… Voice

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