Six excellent hotel websites (and how they encourage direct booking)
Back in 2017, a study by Kalibri Labs found that hotels were seeing a faster rate of growth in hotel site bookings compared to online travel agencies (OTAs).
Five key psychological principles of UX & UI design
What separates good and bad product design is understanding. Considering the motivations, goals and frustrations of your users gives you a deep understanding of how they’ll perceive and interact with your product.
Global measurement frameworks don’t reflect local brand strategies – so what’s the alternative?
With digital ad spend of $333.25 billion in 2019, and a predicted increase of $51.71 billion in 2020, a company’s ability to accurately measure, optimize and understand the impact of digital marketing is ranking high on the priority list.
Purpose is not a formula for success in marketing – but it can still be useful
Purpose-led marketing has gone through the same hype cycle as many other phenomena over the last decade. First hyped as the future of marketing and then reevaluated as having little proven value in the brand-building sphere.
To avoid a siloed approach to CX, we need to think like anthropologists
Customers demand interactions with brands that are coherent across a range of channels and throughout the customer journey – we call these connected experiences. Generalists are often positioned as a silver-bullet in delivering these experiences on the basis that they can better work across the bigger picture.
A day in the life of… Gavin Flood, Senior Marketing Director, EMEA & APAC at AdRoll Group
Gavin Flood is Senior Marketing Director, EMEA & APAC, at AdRoll Group. The company’s Growth Marketing Platform specifically helps D2C brands to grow through unified data, channels, and measurement. We caught up with Gavin to find out more about his role ad AdRoll and his career so far. Please describe your job: What do you […]
A day in the life of… Nicole Alvino, Co-founder and CSO at SocialChorus
SocialChorus is a workplace communications platform on a mission to ‘help companies work as one’. Nicole Alvino is co-founder and CSO, and tells us about what her role entails, who inspires her, and what she has learnt from her career (including some dramatic stuff in her first job at Enron). Please describe your job: What […]
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The best digital marketing stats we’ve seen this week
There’s a bumper round-up of stats for you this week.
Instagram SEO: nine tips for boosting your visibility
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
How eight ecommerce websites make product recommendations on the ‘add to basket’ page
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
Three hallmarks of Red Bull’s social media content strategy
‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.
A day in the life of… Helen James, MD of Crispin Porter Bogusky, London
We’re taking a trip to Crispin Porter Bogusky today, to speak to London MD Helen James. She admits her friends think her job is ‘Madmen-esque’ – so hopefully they’re reading this and will get a better idea of what her average day looks like. Please describe your job: What do you do? I head up […]
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Six impactful examples of ecommerce USP bars
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
How digital is shaping customer experiences for FMCG brands
FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]
How to run a customer journey mapping workshop
The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]
Digital marketing in China: What are the key trends?
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
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The best digital marketing stats we’ve seen this week
There’s a bumper round-up of stats for you this week.
To obtain first-party location data, companies need to adapt to Android 10 and iOS 13
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
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Dark patterns and implied consent are ubiquitous in GDPR consent management platforms: study
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Gavin Flood, Senior Marketing Director, EMEA & APAC at AdRoll Group
Gavin Flood is Senior Marketing Director, EMEA & APAC, at AdRoll Group. The company’s Growth Marketing Platform specifically helps D2C brands to grow through unified data, channels, and measurement. We caught up with Gavin to find out more about his role ad AdRoll and his career so far. Please describe your job: What do you […]
A day in the life of… Nicole Alvino, Co-founder and CSO at SocialChorus
SocialChorus is a workplace communications platform on a mission to ‘help companies work as one’. Nicole Alvino is co-founder and CSO, and tells us about what her role entails, who inspires her, and what she has learnt from her career (including some dramatic stuff in her first job at Enron). Please describe your job: What […]
A day in the life of… Samantha Sawyer, CCO at B2B music services company 7digital
Having worked at a major city law firm, Polygram and the BBC, Samatha Sawyer now sits on the senior leadership team at 7digital, a B2B music services company. We asked Sawyer what her job entails and got the inside scoop on music licensing and digital services. Please describe your job: What do you do? I […]
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