A day in the of… SVP Product Management at Optimizely
Claire Vo is SVP Product Management at Optimizely. We caught up with Vo to ask her about culture, tools, KPIs and the daily routine.
Ashley Friedlein's marketing and digital trends for 2019
Every year Econsultancy’s founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digital/marketing planning and thinking in the year ahead.
Here are his predictions across 10 areas and disciplines in 2019.
Join Econsultancy’s free ‘Skills of the Modern Marketer’ webinar
Econsultancy will next week publish a new report, titled ‘Skills of the Modern Marketer’ report, which will: identify the key skills required for a successful career in modern marketing earmark some of the key challenges and opportunities in developing those skills provide marketers with guidance on which skills they should develop To celebrate the release […]
Gillette’s “The Best Men Can Be” campaign might not have been the brand’s best move
Brands are increasingly taking a stand on social and political issues, and for a seemingly logical reason: according to some polls, as many as nearly three-quarters of consumers believe companies should go stand for something more than just the products or services they sell.
What is the ideal customer experience (CX) and why is it proving to be so elusive for brands?
Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
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Ashley Friedlein’s marketing and digital trends for 2019
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
1
The Insta effect: How the ‘gram is impacting travel marketing & commerce
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
P&G’s new connected products demonstrate how CPG brands are evolving
Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses.
A day in the life of… head of marketing at Freeview
Neema Shah Khan is head of marketing at Freeview.
Seven of the best travel and tourism marketing campaigns from 2018
With a wealth of inspiration at consumers’ fingertips, clever marketing creative has never been more important for the travel and tourism industry.
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Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Despite holiday gains, the future of voice is uncertain
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
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The future of paid voice search: How voice could be monetised
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the of… SVP Product Management at Optimizely
Claire Vo is SVP Product Management at Optimizely. We caught up with Vo to ask her about culture, tools, KPIs and the daily routine.
A day in the life of… head of marketing at Freeview
Neema Shah Khan is head of marketing at Freeview.
A day in the life of… the CEO and co-founder of Zapnito
Charles Thiede is the CEO and co-founder of Zapnito, a SaaS platform for creating communities that showcase expertise and promote thought leadership.
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