Images are now a much bigger part of Google SERPs: report
It is said that a picture is worth a thousand words and for companies hoping to market themselves online, it might also be of growing importance to ranking well on Google.
How click & collect could bring traditional retailers back to life
As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce.
The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity for the brand to post and share content on Instagram instead.
Is Big Tech and Telecom, not fintech, the biggest threat facing big banks?
Much has been made of the threat fintech upstarts pose to big banks but even bigger threats might lurk in the form of Big Tech and Telecom companies.
A day in the life of… Head of Experience Optimisation at Attraqt
Machine learning is rapidly changing the martech landscape, and is playing a big role in the personalisation of ecommerce experiences.
The state of omnichannel marketing in Southeast Asia: New research
Marketers have been making slow but steady progress over the past decade. 10 years ago, it was not uncommon for brands to focus primarily on their .com site and use search engine optimisation (SEO) and search engine marketing (SEM) to drive traffic.
How Lemonade disrupted the insurance industry and built a multi-billion dollar business
Lemonade, an insurance upstart that offers homeowners and renters insurance policies in 23 US states, recently raised $300m in a funding round that reportedly valued the four year-old company at more than $2bn. Here’s how the fintech insurer successfully broke into an industry dominated by powerful, entrenched firms. A radically different – and efficient – […]
Data suggests marketers might be overestimating the sway of microinfluencers
Motivated in part by rising costs that now see top influencers demanding five and six-figure amounts per sponsored post, marketers have increasingly embraced microinfluencers – social media users with followings of anywhere from a few thousand to 100,000.
GDPR: A year on
GDPR was the pressing concern for marketers in 2018.
AI copywriting: An overview
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
From ABM to XaaS: A glossary of martech terminology
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become.
Amazon brings HIPAA-compliant healthcare skills to Alexa
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
An off-brand voice experience is like bad stock imagery – it erodes consumer trust
Here’s a quick thought experiment.
Alexa greets users with “I’ve been playing Fortnite” but Amazon denies it’s an ad
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
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A day in the life of… Head of Experience Optimisation at Attraqt
Machine learning is rapidly changing the martech landscape, and is playing a big role in the personalisation of ecommerce experiences.
A day in the life of… CMO at a product information management (PIM) platform
Steve Gershik is CMO at inRiver, a product information management (PIM) solution.
A day in the life of… Creative Director at TWELVE
Derek Bain is Creative Director at TWELVE – and he’s a fan of FIFA19, good pens and Skittles. Let’s find out more about Bain in our latest ‘Day in the Life’ interview. Remember, if you’d like to be featured, get in touch. Please describe your job: What do you do? I’m Creative Director at the […]
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