Blog

Why most of today’s DMPs are broken

The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences.

As a single, smart hub for all of their owned data (CRM, email, etc)—and acquired data, such as 3rd party demographic data —DMPs go a long way towards building a sustainable, modern marketing strategy that accounts for massively fragmented digital audiences.

0 comments

Facebook's latest News Feed experiment should concern brands

While the decline of organic reach that has occurred on Facebook over the years is well known among brands, an experiment the world's largest social network is running in a handful of countries might be one of the most frightful ever.

0 comments

Is Amazon's ad business the new slotting fee?

Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game.

Where will Amazon be in one year, five years, ten years?

0 comments
b2b dt report

B2B digital transformation: Key trends & recommendations

Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges.

According to McKinsey, "Turning your company into a top quartile B2B digital player can increase revenue by 3.5%".

0 comments

A day in the life of... trading director at a DSP

Ever wondered what it might be like to work for an adtech platform such as a DSP?

Carl Millikin, trading director for the UK and France at The Trade Desk, is here to give us some insight. Let's try his shoes on for size.

0 comments

Memes in marketing: Seven memorable examples from brands

The average person reportedly spends nearly two hours on social media every day. 

Alongside funny videos and influencer content, memes are a common currency on social and a huge part of internet culture.

0 comments

10 important digital marketing stats we’ve seen this week

We’ve got a treasure trove of stats for you to dive into this week.

The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.

0 comments

Four challenges content marketers face every day and how they overcome them

The internet is full of all sorts of reports and posts which aim to help brands with their content marketing.

0 comments

The most joyful digital news stories from this week

Ladies and gentlemen, this is the news.

0 comments

The changing consumer landscape: How brands can keep up with sky high customer expectations

According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.

1 comment

Four things to know about agile marketing before you try it

It's that time of year again. That time when marketers look at what they've accomplished this year and think, should we be doing things differently?

1 comment
Employees with heart

Five brands putting employees at the heart of their influencer strategy

High-profile influencers on social media platforms have continued to grab the headlines in 2017, but a different kind of influencer tribe has been steadily getting more brand traction: employee advocates.

0 comments