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The importance of design is growing as we demand more digital services.
Yet, despite all the rhetoric, organisations seem to be neutering their user experience (UX) and design teams through a lack of understanding and sponsorship.
What changes are needed?
Companies in the technology sector are more likely to be digital leaders, with 19% classifying themselves as digital-first.
This is according to findings from our new Digital Trends in Technology report, published in association with Adobe.
Despite the fact that it has been a priority for years, attribution remains one of many marketers' biggest challenges.
Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution.
It’s back to business this week (I'm back from gallivanting at an industry event), so let’s get straight down to some trusty stats.
The roundup includes news about UK online sales, customer targeting, and influencer marketing. You can head on over to the trusty Internet Statistics Compendium if you fancy delving into more.
If you've never read our weekly news roundup before, we try to pick up a few things you most likely won't have seen.
And some of the big stories, too. Here's the latest...
The travel industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey.
And it's paying off: a 2015 Aberdeen study showed 7.8x higher year-on-year traffic for content marketing leaders versus followers. Conversion rates are also 6x higher for content marketing adopters versus non-adopters.
At a recent Econsultancy event I moderated a discussion about AI (more correctly, machine learning and deep learning) and marketing.
It became apparent that although the power of this technology is very much appreciated in a number of guises (including natural language processing, computer vision, and the processing of unstructured data for account based marketing), there is some confusion about how it applies to personalisation and segmentation.
Following Brexit and the US presidential election, many brands have responded to the polarized times by choosing to weigh in on political and social issues.
But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don't see eye-to-eye on some of the most important issues of our time?
Subarus are not particularly sexy. Neither is the subject of data, for that matter.
Surprisingly, a combination of the two topics made for one of the most interesting sessions at this week's DataIQ Summit.
From cabins in Cornwall to treehouses in Hawaii – Airbnb offers unique and enticing accommodation around the world. Its latest listing is even more unusual, with the brand promoting the entire country of Sweden as the ultimate place to stay.
It is part of Airbnb’s new partnership with Visit Sweden, which aims to attract international travellers to the country.
It’s brand-planning season in the pharmaceutical industry and therefore a useful time to reflect on how this foundational process can be enhanced to better serve us to deliver on the promises of “customer-centric” and “multichannel” communications.
Here's a look at the common problems that occur during brand planning, and also some helpful solutions.
Earlier this year, I suggested why removing 30 second unskippable ads could prove to be a positive thing for brands.
Well, Google has only gone and backed up my point (thanks guys) with research showing that shorter ads can be far more successful than the aforementioned longer format.