The four most exciting areas of AI for marketers in 2019
The term artificial intelligence is now applied to such a wide range of applications these days, it’s difficult to know what AI truly is.
55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019
Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research. The most dominant theme emerging is the importance of customer data, and the greater levels of urgency that are apparent when it comes to harnessing data for commercial gain.
A day in the life of… Managing Partner of Econsultancy
This ‘Day in the Life’ interview comes from close to home, as we catch up with Richard Robinson, Managing Partner at Econsultancy.
55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019
Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research.
What impact has Fyre Festival had on influencer marketing?
Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure.
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Why is personalisation still a challenge for marketers?
Personalisation of digital content or marketing messaging is now thought of as common practice, with consumers coming to expect a personalised experience from brands.
A day in the life of… Tech Director at Byte, a marketing technology agency
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
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The best digital marketing stats we’ve seen this week
Welcome to your weekly dose of stats.
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Five dos and don’ts for capturing customer email addresses on retail websites
Consumers are becoming increasingly wary of clogging their inboxes with yet more retailer messages.
Do Modern Marketers have the Knowledge, Skills & Mindset required?
As Econsultancy releases its Skills of the Modern Marketer report, the complexity of modern marketing versus the clarity of the big idea is still the major talking point in our industry.
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Voice search: Why you shouldn’t just optimise for Google
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
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Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Despite holiday gains, the future of voice is uncertain
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… Managing Partner of Econsultancy
This ‘Day in the Life’ interview comes from close to home, as we catch up with Richard Robinson, Managing Partner at Econsultancy.
A day in the life of… Tech Director at Byte, a marketing technology agency
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
A day in the life of… CEO at an independent PR agency
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018.
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