It’s been a busy year, with admirable focus on marketing effectiveness, many product and UX teams trialling Agile methodology, and everybody getting reacquainted (again) with the importance of business and marketing strategy.
But which Econsultancy blog posts have been most popular? Here are the top 25.
In the two years since Apple introduced Intelligent Tracking Prevention (ITP) for its Safari web browser, prices for ads targeting Safari users have plummeted by 60% according to data from ad tech firm Rubicon Project.
Jane Asscher works at 23red, a creative agency specialising in behaviour change. We caught up with her to find out what motivates her and what skills she needs in the role. Please describe your job: What do you do? I am Founding Partner and CEO at behavioural change agency, 23red. It’s a busy and exciting […]
Ready for this week’s stats?
Black Friday came and went before you could say ‘peak capitalism’.
Customer experience (CX) has been a hot topic for a number of years now, with global brands like Airbnb and Apple setting the standard (and expectations) for what customer experience should look like.
Instagram has traditionally dominated the influencer marketing industry.
The top 100 digital agencies in the UK saw healthy growth in 2019, as total fee income rose 15% to reach £3.2 billion.
Jon Goulding is the founder and CEO of Atomic London, a London-based and rapidly-growing independent creative agency.
Despite the growing consumer preference for experiences over physical goods, the buzz of buying a holiday seems to have been lost for many.
Michael Scharff is the CEO of Evolv, an autonomous website experience optimisation platform.
The global AR market is forecast to reach a value of $70.01 billion by 2023.
The year is coming to a close, with continued unease about data collection and targeting, heaps of sentiment we call ‘brand purpose’, confusion about real-time bidding and EU regulation, a feeling in some quarters of ’emperor’s new clothes’ about personalisation and customer experience, and that’s just the good news!
This short briefing gives an overview of user testing to help marketers understand the discipline.
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
Settle in for this week’s stats roundup, which includes news about social commerce, grocery retailers, Christmas ads, and lots more.
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
Jane Asscher works at 23red, a creative agency specialising in behaviour change. We caught up with her to find out what motivates her and what skills she needs in the role. Please describe your job: What do you do? I am Founding Partner and CEO at behavioural change agency, 23red. It’s a busy and exciting […]
Jon Goulding is the founder and CEO of Atomic London, a London-based and rapidly-growing independent creative agency.
Michael Scharff is the CEO of Evolv, an autonomous website experience optimisation platform.
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.