Why luxury brands need digital transformation
Earlier this year, McKinsey reported that 80% of luxury sales are now influenced by online.
1
What is a Net Promoter Score (NPS) and why do you need one?
In an ideal world, every company hopes to build legions of loyal, satisfied customers who will not only provide them with repeat business, but enthusiastically promote their company to friends and family.
What are anti-personas and how are they used?
Customer personas can help marketers identify their target audience, as well as the type of content or kind of service that will be of value to them.
But what about the customers you really do not want to target? These people are also known as anti-personas, or negative personas if you prefer.
2
Why has the ‘gig economy’ become a dirty word in marketing?
The ‘gig economy’ is often used as a catch-all term for flexible working. But with the world of flexible working being as wide and varied as standard fixed employment, why is the term so often regarded with such disdain?
Five questions to ask when selecting AI ecommerce tools
When asked about artificial intelligence in the eCommerce industry, most people bring up Amazon as a prime example.
1
Can marketers ‘prove’ ROI? It depends on who’s asking
Possibly one of the most frequently, and most frustrating, demands of marketers these days is to ‘prove’ return on investment (ROI). But, is it even possible to do so?
Explore our research
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
The most regulated industries have biggest imperative for digital transformation, says Econsultancy’s DT Lead
Keith O’Brien is the new Digital Transformation Team Lead at Econsultancy US. I caught up with O’Brien to pick his brains about what digital transformation entails in 2018.
Five futuristic talks to catch at the Festival of Marketing 2018
We’re just two and a half weeks out from the Festival of Marketing 2018, and here in the Econsultancy office we’re eyeing up all the amazing talks on the agenda and wondering if it’s possible to somehow be in six different places at once.
A day in the life of… product manager for Sainsbury’s Argos in-store digital channels
We get some great insight into multichannel retail this week, as our interviewee is Will Townsend, senior product manager at Sainsbury’s Argos, focusing on in-store digital channels.
The week in digital transformation: martech alliances, challenges for Chinese retail & CFOs leading the way
Welcome to The Week in Digital Transformation, our regular round-up containing everything you need to know about news, research, analysis and ideas on digital transformation from the past week.
The best digital marketing stats we’ve seen this week
This week’s stats roundup includes news about Amazon, digital ad formats, mobile sales, and much more.
Papier, the stationery brand using partnerships, content marketing & events
Perhaps more associated with cheap and cheerful thank you cards – stationery isn’t exactly the sexiest of products.
The market seems to have gone through something of a resurgence in recent years, however, partly thanks to a swathe of cool new brands like Papier.
1
How the blockchain could save the ad industry
Mary Keane-Dawson believes that something is fundamentally broken about the way we advertise.
Seedlip, Boomf & DeMellier on customer loyalty
One of the key panel sessions at Ometria’s Lifecycle ’18 conference this week was all about customer loyalty.
Specifically, what makes a loyal customer, and how can ecommerce brands instil loyalty after the very first purchase?
B2B ecommerce in Australia & New Zealand: Challenges & opportunities in 2018
Econsultancy recently surveyed over 500 marketers across the Asia-Pacific region for its report, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento.
1
A day in the life of… Executive Creative Director at Wunderman UK
Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data.
She has more than 20 years’ experience as a creative director, and talks about her role with passion, vim and quirky humour. Econsultancy caught up with her to find out about a day in her life.
How to run a great request for proposal (RFP) process
Running a client-side RFP process for the first time can be a daunting task.
2
Me & George Ezra: How an Amazon Music recommendation changed my mind on personalisation
I was on holiday in Cornwall last week and a friendly shopkeeper selling me some cider, scones and pasties asked if my wife and I had been serenading our 9-month old son with the Baby Shark Song.
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
Welcome to Econsultancy, re-engineered
Welcome to Econsultancy, reengineered.
Five things you didn’t know about the Internet of Things
The Internet of Things (IoT) is becoming more important for consumers and, consequently, marketers.
It’s time the generic retail newsletter is overhauled
In the era of same-day delivery and ‘try before you buy’, customer expectations from retailers are higher than ever, leading to some serious trouble on the high street.
The best outdoor ads of 2018 so far
According to Outsmart, out of home advertising grew 5.3% from Q1 2017 to reach £267 million in Q1 2018.
What is Content as a Service, and how does it work?
In 2018, content is still “king” – and we need more of it than ever before.
Tails.com’s Kat Knocker: FMCG customers “want to be treated like individuals”
Kat Knocker is customer director at Tails.com, the tailor-made subscription dog food service, and is also one of the excellent speakers at 2018’s Festival of Marketing (get your tickets here).