A day in the life of… an experience design director
Richard Trigg is Experience Design Director at Tangent.
Four trends driving experiential marketing in 2019
Nikki Gilliland mines Econsultancy’s new Best Practice Guide for 2019 trends in the ever-popular discipline of experiential marketing.
Agency positioning – what does good look like?
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
Five examples of podcasts from retail brands
While the podcast advertising market is growing, ad performance remains notoriously hard to measure.
Digital China in 2019: Trends and recommendations
Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy.
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Fintech is behind the boom in personal loans and banks should take note
The market for consumer loans in the US is booming. According to data from TransUnion, last year, the total amount of consumer loans outstanding hit a record $138bn, a 17% jump from the year prior.
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What’s going on at Facebook, and will it affect advertisers?
For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.
A day in the life of… VP Marketing at Tryzens
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
Alexa greets users with “I’ve been playing Fortnite” but Amazon denies it’s an ad
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
Can Dick’s big private label push save it from Amazon and brand D2C sales?
American retailer Dick’s Sporting Goods is hoping that new private label brands can help it bolster its business as it struggles to remain relevant in the age of Amazon.
Alexa greets users with “I’ve been playing Fortnite” but Amazon denies it’s an ad
Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?
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Voice search: Why you shouldn’t just optimise for Google
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
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Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… an experience design director
Richard Trigg is Experience Design Director at Tangent.
A day in the life of… VP Marketing at Tryzens
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
A day in the life of… UK Country Manager at a Data Marketing Platform
Graeme Finneberg is the UK Country Manager at mediarithmics, a full-stack Data Marketing Platform.
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