Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to deliver a truly omnichannel marketing approach. This is one of the key findings from the ‘State of Martech Integration 2020-21’ report, produced in partnership with HCL Software.
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they try to navigate a market that is turning increasingly to digital channels.
Kristan Rivers is the CEO of AdInMo – an in-game brand advertising platform. We caught up with Kristan to discuss his working life during the pandemic, and the overall impact of Covid on both the advertising and gaming sectors.
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.
At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
Claire Hennah, Global VP of Ecommerce for Unilever, gave a talk at Econsultancy Live today explaining some of the ways the company has reacted to changing consumer trends in 2020.
The Covid-19 pandemic has accelerated growth in online pet care, as owners shift spend to ecommerce channels.
Matt Ramerman is the president of Sinch for Marketing. We recently caught up with Matt to find out how his daily working life has been impacted by the Covid-19 pandemic.
In a new report written by Econsultancy in partnership with DeepCrawl, we explore the value of SEO and organic search in striving for top digital performance. In particular, we explore the strategies to effectively align investments to marketing goals, challenges frequently experienced and approaches to overcoming barriers.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Roy Capon, CEO at Zone, outlines the organisational requirements of a great customer experience strategy.
Nick Peart is the VP of Marketing, EMEA, at data and AI company Databricks. We caught up with Nick to find out more about his day-to-day working role during the pandemic, and his predictions for the future.
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?
More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air.
Professor Chris Bones, co-founder and Chairman of Good Growth, explains and contrasts the roles of ‘fast’ and ‘slow’ data in ecommerce.
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
Toni Wood is the CMO of furniture comparison website, ufurnish.com. We caught up with Toni to find out what it was like to launch a new website and brand during a pandemic, and how Covid-19 has changed her daily working life.
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, marketers must have a firm grip on the interplay between marketing strategy and product strategy.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
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