To survive what’s coming, most retailers will have to work with what they’ve got: email
Ometria’s Hannah Stacey outlines how retail marketers will have to change their email strategy in response to the pandemic.
A day in the life of… Jeff Pabst, VP of 3rd Party Partnerships at Jagex
Jagex is one of the UK’s biggest video game developers and publishers. We caught up with Jeff Pabst, Jagex’s VP of 3rd Party Partnerships, to find about his work, and how the industry is responding to Covid-19.
64% of marketers have pursued some type of learning during lockdown
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research has revealed that Covid-19 has spurred on organisations to prioritise learning resources for remote employees.
A day in the life of… Charlotte Gregson, MD, UK & Ireland, at COMATCH
Charlotte Gregson is Managing Director for the UK & Ireland division of COMATCH – an online marketplace for business consultants. We caught up with her to find out about a typical day in her current working life.
Does the Better Health campaign strike the right tone, and how might a junk food ban impact the ad industry?
The UK government has announced plans to ban the advertising of junk foods online and on television before the 9pm watershed. At the same time, the government also suggested that it is considering a blanket ban on all online advertising of sweets and fast food.
27 things I need to see on an ecommerce homepage
Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]
96% of enterprise leaders are prioritising digital transformation as consumers rapidly adopt digital
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research, which surveyed more than 1,000 marketers across the world and from various sectors, has revealed a dramatic shift in focus towards digital transformation as a result of the coronavirus pandemic.
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
How well-prepared are marketers for the impact of the third-party cookie crackdown?
With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party cookie is looming on the horizon. But new research from Econsultancy’s Future of Marketing Report suggests that few marketers still understand the implications of the crackdown – or have a plan in place for how to do without cookies.
How are retailers approaching ‘back to school’ marketing?
With the coronavirus pandemic still casting a cloud over everyday life, ’back to school’ marketing for 2020 has been massively disrupted.
Rory O’Connor, Founder and CEO of Scurri, on how retailers are adapting during Covid-19
Rory O’Connor is the founder and CEO of Scurri, a provider of software that connects and optimises the ecommerce ordering, shipping, and delivery process. Econsultancy caught up with him to find out his view on the long-term trends affecting retail, how retailers have been adapting to the pandemic, and what advice he would give to young junior professionals just entering the industry.
The future of AI in marketing
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
Using PEST, SWOT and scenario planning in a crisis
The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential […]
PPC: A glossary of terms
As a companion to the Paid Search Best Practice Guide, we present this glossary of terms, which aims to demystify some of the most commonly used terms in PPC while illustrating how the fundamentals fit together.
The six fundamental elements of an effective content strategy
What makes up an effective content strategy? In this article we look at six fundamental elements, and how they can be tackled using the PROSPER framework. This is an excerpt from Econsultancy’s Content Strategy Best Practice Guide.
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