What SEO beginners need to know: a basic skills guide
SEO is a fundamental skill in a marketer’s arsenal – maybe not the more technical aspects, but a good, solid understanding should be a prerequisite.
Top 100 Digital Agencies 2019: Industry buoyant despite challenging environment
Econsultancy’s 2019 Top 100 Digital Agencies report, sponsored by MiQ, has revealed Accenture Interactive in top spot for the third consecutive year.
The report shows fee income of the Top 100 up 15% on 2018, in line with Tech Nation figures showing the UK’s digital tech sector is accelerating 2.6x faster than the rest of the economy.
Five unique travel marketing campaigns in 2019 that show a shift to emotional storytelling
In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world.
Running paid search in challenging industries: pharma & healthcare
Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]
Tackling Brexit uncertainty: How to help customers feel good about your brand
Heading into a recession, experience tells us that customers will be looking at more ways to save on their spending, whilst brands will be looking to save on their media spend.
How can agencies compete in the new data-privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
A day in the life of… Latane Conant, CMO of ABM orchestration platform 6sense
Latane Conant is CMO of ABM platform 6sense. We caught up with her to find out more about the way she works, and how 6sense is working to change B2B marketing. Read on for Latane’s thoughts on skills, tools and metrics, as well as advice for anyone running a marketing team. Please describe your job: […]
The value of nofollow links is changing: where do they fit into SEO?
If you’ve been in the SEO game for a while, you know that “nofollow” links are essentially “no good.” Google skips over these links as though they weren’t even there, meaning that they didn’t obtain your website or post any additional SEO value.
Small banks are playing a big behind-the-scenes role in the fintech revolution
With the fintech revolution disrupting even the largest financial institutions, one might expect that small, community banks would have no chance of keeping up. But as it turns out, these institutions are playing a key role in the fintech revolution.
Nine powerful breast cancer awareness campaigns
October may be the season of cozy jumpers, scary movies and pumpkin-spiced everything, but most importantly it’s Breast Cancer Awareness Month.
Request a place alongside your peers at Econsultancy Live 2019 in London
If you’re a senior marketer who can be in London on Monday, December 2, you can register free to join me, my Econsultancy colleagues and a roomful of your peers at our invite-only event, Econsultancy Live.
A day in the life of… Craig Unsworth, Group CEO at scale-up fintech Upgrade Pack
Upgrade Pack works with global airline and hotel partners to match their available upgrades with users who want to purchase an upgrade.
The best digital marketing stats we’ve seen this week
Settle in for this week’s stats roundup, which includes news about marketing and SEO budgets, online reviews, and consumer engagement.
How machine learning is transforming retail both online and offline
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.
By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
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Fashion ecommerce 2020: Which trends are disrupting the industry?
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.
The new age of audio: What does it mean for advertising?
We are currently in a new age of audio opportunity and potential.
How can agencies compete in the new data-privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
CCPA draft regulations issued: what companies need to know
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
The best digital marketing stats we’ve seen this week
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Latane Conant, CMO of ABM orchestration platform 6sense
Latane Conant is CMO of ABM platform 6sense. We caught up with her to find out more about the way she works, and how 6sense is working to change B2B marketing. Read on for Latane’s thoughts on skills, tools and metrics, as well as advice for anyone running a marketing team. Please describe your job: […]
A day in the life of… Craig Unsworth, Group CEO at scale-up fintech Upgrade Pack
Upgrade Pack works with global airline and hotel partners to match their available upgrades with users who want to purchase an upgrade.
A day in the life of… Jessica Dannemann, CMO of Episerver
Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]
Seeking training for you or your company?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.