The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

Do SEOs agree on Google ranking factors? How much do links and keywords matter? And what has changed since 2009?

Taking the pulse of the SEO industry can provide an interesting insight into how the experts approach SEO and where they think it is going. SEO guru Rand Fishkin (formerly of Moz, and now of SparkToro) has set out to do just that with a recently-released survey of 1,584 professionals in the field of SEO on what they believe to be the most important Google ranking factors.

A day in the life of… Damon Westbury, Interim Managing Director for EBX

Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]

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Influencers say Instagram’s ‘like ban’ has resulted in lower engagement and follower growth

Instagram’s ongoing experiment involving the removal of like counts from posts appears to be well-received by some consumers who say that they feel the Instagram experience is more enjoyable without the metric. But what’s potentially good for mental health has sparked influencer fears over demetrication — fears that early data suggests might be justified.


Short guides on the latest thinking, developments and terminology in digital, marketing and technology

Spotlight on… Data and Privacy

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