Articles

The latest global marketing and digital insights you need to know, from Econsultancy’s analysts and experts

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What are Facebook’s new smart glasses and the metaverse?

Since the discontinuation of Google Glass back in 2015, the wearables market has focused on smartwatches and fitness trackers. In 2021, however, a new pair of smart glasses – created by Facebook in partnership with Ray-Ban – could usher in a new era of mainstream wearable technology. But will it take off, even amid privacy […]

How RappiPay Mexico is using AI to speak to customers ‘in their own language’

You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]

How digital is driving the acceleration of fashion resale

The resale market is predicted to grow to more than double the value of the fast fashion market by 2030. A social-media-fuelled wave of consumer interest in sustainable clothing, plus new technology solutions that let retailers jump on the resale bandwagon, are contributing to the surge.

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How travel marketers are engaging consumers as the industry reboots

International travel might be permitted again, but big challenges still remain for the travel and tourism industry. With safety rules (and the ever-changing traffic light system) still in place, levels of consumer doubt and confusion remain high, while staffing issues plague companies. So, how are travel and tourism brands using marketing to get back on […]

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Wulfric Light-Wilkinson, GM EMEA of Wunderkind, on performance marketing beyond the third-party cookie

Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Tell us about your role – what does a typical […]

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What is ecommerce-as-a-service? 

There are signs that the rise in online shopping seen during pandemic lockdown could be permanent. According to Adobe, global ecommerce sales are predicted to reach $4.2 trillion this year, while US ecommerce spend will top $1 trillion by 2022. Naturally, this has also accelerated industry investment in ecommerce; retailers made approximately $10 billion in […]

Latest briefings

What is digital shelf analytics?

With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

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