It’s time the generic retail newsletter is overhauled
In the era of same-day delivery and ‘try before you buy’, customer expectations from retailers are higher than ever, leading to some serious trouble on the high street.
The best outdoor ads of 2018 so far
According to Outsmart, out of home advertising grew 5.3% from Q1 2017 to reach £267 million in Q1 2018.
What is Content as a Service, and how does it work?
In 2018, content is still “king” – and we need more of it than ever before.
Tails.com’s Kat Knocker: FMCG customers “want to be treated like individuals”
Kat Knocker is customer director at Tails.com, the tailor-made subscription dog food service, and is also one of the excellent speakers at 2018’s Festival of Marketing (get your tickets here).
Are Google ranking factors studies just plain dumb?
Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time. How true is that? And why might they be losing their relevance?
A day in the life of… head of creative production at a mobile video ad company
Gavin McNicholl is head of production at Vungle, a specialist in mobile video advertising. Here we find out what his typical day looks like.
Explore our research
Best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
1
If social natives are deleting their accounts, what does this mean for marketers?
Using social media is second nature for Generation Z. This demographic (born after 1994) have grown up with smartphones glued to their fingertips, and see every moment through a social lens.
The week in digital transformation: Top 10 trends, public sector transformation & the DevOps trinity
Welcome to The Week in Digital Transformation, our regular round-up of the most interesting news, case studies and ideas from the world of digital transformation.
The best digital marketing stats we’ve seen this week
Settle in for this week’s stats roundup.
This week we’ve got news about data privacy, event marketing, brand relevance, and ever so much more.
How to make content work harder in a multichannel world
In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it.
Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices.
The value of user experience design for brands with ecommerce websites
Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and ecommerce website.
But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business.
Matching the social team to the content: how to forge an authentic connection on social media
Social media is all about communities. Understanding what fuels the connections within these groups is key to creating effective campaigns, especially for original programming, which often creates passionate and invested audiences.
1
How brands are using emotion-detection technology
Are you in touch with your emotions?
Well, your favourite brand might soon be, all thanks to emotion detection and recognition technology – a market that’s predicted to grow to $65 billion by 2023.
What is the state of B2B ecommerce in India? [stats]
Econsultancy’s recent report, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento, offers new data about how B2B companies across Asia-Pacific are integrating online transactions into their businesses.
With survey responses from over 500 B2B marketers across the region, the report provides insights into the growth of B2B ecommerce and its technology, and how B2B firms are harnessing people, processes, technology and data to provide a consumer-grade ecommerce experience. It is now available to download here.
Integrated print/digital campaigns could be what the doctor ordered for pharma marketers
Pharma marketers, like marketers in just about every industry, are pouring more and more of their dollars into digital channels.
A small but growing number are even eyeing new technologies like AR and VR to engage consumers, but according to a new report by CMI/Compas, marketers might not want to ditch traditional channels when it comes to physician engagement.
A day in the life of… Group Creative Director at a creative communications agency
Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet…
(If you’re looking for a change of role, don’t forget to check the Econsultancy jobs board).
Why marketers are struggling to execute a customer-first approach
It’s been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day.
From a marketing perspective – that’s a hell of a lot of noise to cut through.
How to measure the ROI of influencer marketing by placing it within the context of paid media
Influencer marketing exists in a fuzzy space as a creative and media asset, but also a public relations activity. If you were to draw a Venn Diagram of the three marketing sectors, influencer marketing would sit neatly in the overlapping middle.
This ambiguity is the biggest roadblock to the maturation of influencer marketing. How do you make clear decisions about who’s responsible — let alone budget allocation and strategic value — when you’re not even sure where influencer marketing fits in?
Econsultancy training
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
Could Facebook’s rocky relationship with users be damaging marketing prospects?
Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed.
But is that really the case?
1
Crazy Rich Asians: How to build consumer relationships that deliver in China
China is proving an attractive proposition to many UK businesses.
Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect.
Three trends shaping the future of customer engagement in marketing
What is the future of customer engagement?
A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad.
The best way to persuade customers to buy products was thought to be by proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.
Digital visibility is key in ecommerce (& India’s Flipkart knows it)
Ecommerce is the most immediate and tangible manifestation of that much maligned term, digital transformation. For ecommerce, there is a clear, measurable change in the way that consumers behave that is impacting businesses big and small.
1
How to execute UX design work with distributed teams
UX design emphasizes the importance of making design decisions around users. As the practice evolves, many design thinking techniques are also evolving to do UX well, and nearly all of them call for the participants to be in the same physical space.
The US might require pharma ads to disclose pricing: what marketers need to know
The US Senate recently passed an amendment that would require pharmaceutical companies to list prices of their prescription drugs in direct-to-consumer (DTC) ads.
If the Durbin-Grassley amendment makes it through the Congressional reconciliation process intact, it could present some big new complications for pharma marketers in the US.