Welcome to The Week in Digital Transformation, our regular look back at the most noteworthy ideas, analysis, and news from the world of digital transformation over the past week.
Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy.
There are numerous examples of corporates and start-ups that have formed partnerships to the huge benefit of both parties.
Marketing is having a wandering-in-the-wilderness moment.
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For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.
Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday-related campaigns that weren’t put in motion by now would be wasted effort, especially when it comes to SEO, whose results often take months to manifest.
An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment.
For so many brands with an online presence, it can be easy to overlook the importance of imagery when it comes to developing their voices and identities.
Grab yourself a mince pie and settle in for this week’s roundup of stats.
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Online transactions are notoriously impulse driven. As consumer touchpoints become increasingly digital, brands need their digital marketing and ecommerce functions to build connections with potential customers almost instantly.
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans.
Here’s the best Asia Pacific stats we’ve seen in November 2018.
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
Stories has become one of the most successful formats of social media.
The end of the year always presents a great opportunity for organizations to take stock of their current competencies and plan how to improve for the following year.
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.