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Blog

Goldman Sachs creates in-house content studio

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.

In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.

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10 top-notch marketing stats from this week

We’ve got a superior roundup of stats for you this week, including news on eBay, programmatic commerce, retail search and social mentions.

Don’t forget to download the Internet Statistics Compendium for lots more insight.

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Reimagining customer loyalty: Why it's about more than just a store card

There are indications that the level of interest towards brand loyalty remains increasingly strong.

Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.

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All the digital news stories you missed this week

Snapchat evolves, Twitter sells (?), Facebook is rapped by the Germans.

As ever, there's been plenty of digital news this week. Here's your handy roundup.

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Two different paths to influencer marketing: Which is best for you?

Influencer marketing is a complex space.

As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to influencer marketplaces and dedicated influencer management platforms.

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Wells Fargo scandal shows why banks are vulnerable to fintech startups

Wells Fargo, one of the largest and most prominent banks in the world, has been embroiled in a scandal in which thousands of its employees apparently engage in fraud.

The company, which was founded in 1852, has already paid $185m in fines over charges that it opened more than 2m deposit and credit accounts without the permission of its customers.

And investors have knocked more than $20bn in value off Wells Fargo's market capitalization.

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13 UX improvements Nespresso should make to its ecommerce customer journey

Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.

So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.

Here are some improvements the coffee giant could make.

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Twitter's Moment feature is now open to all: Here's how to use it

Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run.

I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user.

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Content marketing at The British Library: Is it as easy as it sounds?

Graham MacFadyen, Head of Digital and Marketing Operations at the British Library, will be speaking at the Festival of Marketing next week. 

In the run up to the big event, we sat down with him to talk about the British Library’s content strategy.

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Google's new expanded PPC text ads: The impact on advertisers

New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017.

The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one line of 80 characters, giving advertisers more space to display their features, benefits and calls to action.

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Seven ways to supercharge your data-driven marketing

To many, marketing now is all about data.

In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this year.

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Over half of consumers now turn to Amazon first for product search

Google might be the most popular search engine in the world, but when consumers are searching for products, they're increasingly turning to Amazon first.

In fact, according to a BloomReach study conducted by Survata, over half of consumers (55%) now go to Amazon first when they're looking for a product, up from 44% in 2015.

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