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Following YouTube's brand safety backlash, will ad relevance take center stage?

Earlier this year, Google found itself facing a major boycott after YouTube advertisers discovered that their ads were being displayed alongside offensive content.

Google was forced to respond. It promised advertisers better technology to weed out inappropriate content. And it got stricter about which content it allows to be monetized through ads, much to the chagrin of some of its biggest content creators who generate their revenue solely through ads.

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How to use emoji to boost hotel marketing

Emoji seems to be the digital language de jour.

If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).

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17 stats that show why CX is so important

Customer experience (CX) has been a hot topic for a number of years now, with global brands like Airbnb and Apple setting the standard (and expectations) for what customer experience should look like.

As a result, CX - or ‘how customers perceive their interactions with your company’, as Forrester defines it – has become a primary focus for businesses. 

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Six big challenges Facebook's Instant Articles paywall will face

Facebook is reportedly planning to test a subscription offering built on its Instant Articles platform later this year.

But even as the world's largest social network works to iron out details for the new paywall initiative, there are a number of challenges it will face that raise questions about its likely viability.

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privacy notice

GDPR: How to create best practice privacy notices (with examples)

There are a number of factors to the GDPR (General Data Protection Regulation) that from May 2018 will change how companies communicate with users and process their personal information.

One fundamental factor is privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. In this article, we'll dig into the topic of privacy notices more deeply, and present some best practice examples that appear to comply with the GDPR.

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lisa henderson

A day in the life of... Chief Client Officer at Epsilon

Lisa Henderson is Chief Client Officer at Epsilon and this week's Day in the Life interviewee.

Henderson gives us a clear and erudite account of what it takes to work in a big organisation helping clients with new tech and traditional marketing goals.

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fridge

The most joyful digital news stories from the last week

It's time for the latest rattlebag of wonder from the last week in digital.

I promise you three LoLs, one small tear, and twelfteen smirks. Here we go...

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10 brilliant digital marketing stats we’ve seen this week

We’ve got some cracking stats for you this week, including news about Google ads, email open rates, online video, and P2P apps. 

If you like the sound of that, you’re bound to enjoy our Internet Statistics Compendium, too, which is bursting with even more facts and figures.

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i am a writer

A 10-step process to writing excellent B2B blog posts

Whatever debate there may be about the efficacy of content marketing for some B2C brands, publishing online has been an undoubted boon for B2B.

Now I wouldn't call myself an expert at writing blog posts, but I have written an awful lot of them aimed at a B2B audience. I therefore feel I can just about get away with writing a guide to... writing.

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How to position your brand to convince consumers to trade up or trade down

Your customer's perceived position of where your brand is in the market can have a major impact on your sales.

Whether your brand is catering to the higher or lower end of your product category, people tend to gravitate to the much broader middle ground. 

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Four ways hotels and accommodation sites can increase direct bookings

A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accomodation providers this year compared to 17% in 2007 and 30% five years ago.

This contrasts with international travellers who apparently prefer to use travel agents, with just 17% booking direct with their accommodation provider.

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The evolving relationship between brand marketers and agencies [New research]

Brands no longer turn to agencies solely for creative content or campaign management. 

Now, the importance of technology, data, and CX means that demands are growing – and client-agency relationships are changing.

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