A Day in the Life of… Mike Austin, CEO & co-founder of Fresh Relevance
Mike Austin is the CEO & co-founder of personalisation platform, Fresh Relevance. We caught up with Mike to find out more about his role, as well as how Covid-19 has impacted his daily working life.
Being a digitally savvy CMO: how to use search data to set strategy
Digital transformation consultant and experienced marketing director Pascal Moyon shares his approach to search analysis and strategy for digital businesses.
What will shape social media marketing in the second half of 2020?
Social media usage has grown significantly in the past year, spurred on by the coronavirus pandemic and its impact on the daily lives and habits of people in lockdown.
A day in the life of… Johanna Rief, Director of Public Relations at WOW Tech
Johanna Rief is the Director of Public Relations and Head of Sexual Empowerment at WOW Tech – a company that designs, manufacturers, and markets premium intimate pleasure products. We caught up with Johanna to find out what her role involves, as well as how Covid-19 has affected the company.
What’s next for hospitality? Experts discuss the evolution of experiences and entertainment during Covid-19
In a recent virtual panel discussion hosted by Tribal Worldwide London, three hospitality and digital experts gave their thoughts on the evolution of the industry during the coronavirus crisis, what businesses should be doing to adapt, and what might come next for hospitality.
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Four things that marketers need to know about Reels, Instagram’s answer to TikTok
After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.
How drinks brands have adapted to Covid-19, as told by a ‘grain to glass’ marketing agency
How have alcohol and drinks brands adapted to the highs and lows of Covid-19? We spoke to Tom Harvey, co-founder of “grain to glass” marketing agency YesMore, about direct-to-consumer sales, adapting marketing strategies, and how to be more human on social media.
To survive what’s coming, most retailers will have to work with what they’ve got: email
Ometria’s Hannah Stacey outlines how retail marketers will have to change their email strategy in response to the pandemic.
A day in the life of… Jeff Pabst, VP of 3rd Party Partnerships at Jagex
Jagex is one of the UK’s biggest video game developers and publishers. We caught up with Jeff Pabst, Jagex’s VP of 3rd Party Partnerships, to find about his work, and how the industry is responding to Covid-19.
The growth of social messaging and chat
This briefing covers messaging trends during lockdown, growth of popular new apps, and wider trends in the space. and is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall.
Influencer sustainability – the trends marketers need to know in the second half of 2020
Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]
The future of AI in marketing
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
Using PEST, SWOT and scenario planning in a crisis
The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential […]
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