The best digital marketing stats we’ve seen this week
It’s that time of the week again…
Econsultancy celebrates its 20th anniversary
Back in February 1999, Ashley Friedlein, co-founder of Econsultancy along with Matthew O’Riordan, registered the domain name Econsultancy.com. Since then, Econsultancy has developed from a repository of buyers guides and ‘how-to’ advice on then little-known disciplines such as SEO, into an international research house, consultancy and training provider with offices in London, New York and Singapore.
1
Econsultancy celebrates its 20th anniversary
This week marks 20 years since the founding of Econsultancy.
Cleo, a chatbot case study: Why brands need to be cautious with comedy personas
When creating a chatbot or AI assistant for your brand, how informal should you go?
Three great product search experiences powered by machine learning
With multiple facets to optimise for higher conversions, ecommerce brands often treat on-site search as an afterthought. As a result, 72% of desktop ecommerce search engines cannot return relevant results for queries containing synonyms, misspelt words or searches using a model number. By failing to address the search experience, you are losing customers, especially when […]
Five examples of customer-centric companies
Being a customer-centric company means more than just offering good customer service.
The four most exciting areas of AI for marketers in 2019
The term artificial intelligence is now applied to such a wide range of applications these days, it’s difficult to know what AI truly is.
A day in the life of… Managing Partner of Econsultancy
This ‘Day in the Life’ interview comes from close to home, as we catch up with Richard Robinson, Managing Partner at Econsultancy.
3
55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019
Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research.
What impact has Fyre Festival had on influencer marketing?
Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure.
1
Voice search: Why you shouldn’t just optimise for Google
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
1
Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Despite holiday gains, the future of voice is uncertain
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends, market insight and case studies – from SEO guides and content strategy templates to our Top 100 Digital Agencies report.
A day in the life of… Managing Partner of Econsultancy
This ‘Day in the Life’ interview comes from close to home, as we catch up with Richard Robinson, Managing Partner at Econsultancy.
A day in the life of… Tech Director at Byte, a marketing technology agency
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
A day in the life of… CEO at an independent PR agency
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018.
Seeking training for you or your team?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.