A day in the life of… Rebecca Martin, CMO at workforce optimisation platform Calabrio
Rebecca Martin is known as an “unflappable veteran” of Minnesota’s emerging technology industry with close to 20 years of experience.
Over half of Google searches now don’t lead to clicks and what it means for SEO
According to clickstream data firm Jumpshot, which collects data from a global panel of over 100m devices, in June, for the first time ever, over half of Google searches didn’t lead to clicks. What’s more, a significant and growing number of searches that do lead to clicks drive traffic to properties that Google owns.
The best digital marketing stats we’ve seen this week
It’s a cracking stats roundup this week, so let’s waste no time before we dive in.
Four of the best conceptual experiential marketing examples from 2019
Experiential marketing can end up feeling like a PR stunt, with many brands guilty of creating flashy but ultimately forgettable brand activations.
Can ByteDance’s new search engine succeed despite the decline of search in China?
Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikTok (known as Douyin in China), made headlines with the launch of a search engine to rival Baidu.
As podcast popularity surges, unique opportunities are emerging for marketers
Podcasts have never been more popular and as consumption of them grows, their popularity with digital marketers is also growing.
Could Ikea dominate the smart home market?
When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market.
Restaurant brands are becoming big tech players
Companies in virtually every industry are being challenged to implement digital transformations of one kind or another. Even industries that years ago would have seemed unlikely candidates for digital disruption are undergoing major changes as a result of the internet and new technologies.
What is scrappy marketing and how can it make you more agile?
As marketers, we often spend a lot of time sweating the small stuff.
How fashion retailers can factor returns into their paid search campaigns
It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store.
A day in the life of… Dave Castell, GM of Inventory and Partnerships EMEA at The Trade Desk
Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk.
What brand marketers need to know about personally-owned platforms
Brands are spending billions of dollars a year on influencer marketing and it has fast become a critical digital marketing channel, especially for brands in markets such as fashion and beauty.
Over half of Google searches now don’t lead to clicks and what it means for SEO
Since it became the world’s dominant search engine, ranking well on Google has been a make-or-break proposition for many businesses. Countless companies adept at SEO can thank Google for their success.
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An introduction to direct-to-consumer brands and their marketing
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
The fintech revolution and its effect on customer experience in financial services
Over the past several years, a clear digital revolution has been taking place in the financial services industry.
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How digital is changing the automotive customer experience
In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]
Identity verification is now an important GDPR issue
The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers.
How Facebook’s record $5bn settlement with the FTC will affect marketers
Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices.
GDPR and B2B: Three key points a year after enforcement
It’s been now more than one year since GDPR came into force across Europe.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Rebecca Martin, CMO at workforce optimisation platform Calabrio
Rebecca Martin is known as an “unflappable veteran” of Minnesota’s emerging technology industry with close to 20 years of experience.
A day in the life of… Dave Castell, GM of Inventory and Partnerships EMEA at The Trade Desk
Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk.
A day in the life of… Michael Kalli, MD at ELLO Media, the customer engagement & loyalty agency
ELLO Media is a marketing agency that specialises in customer experience and rewards. The agency’s proprietary technology and products are powered by The Dining Club Group, and include loyalty platforms. Michael Kalli is Managing Director and has been involved in well-known customer loyalty and engagement programmes such as Meerkat Meals, Vitality Rewards and Club Lloyds. […]
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