7 factors that will shape ecommerce in the second half of 2020
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
A day in the life of… Adam Solomon, Chief Growth Officer at Lotame
Adam Solomon is Chief Growth Officer at Lotame, an unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. We caught up with Solomon to find out more about his average day.
Google brings free product listings to search during Covid-19 ecommerce boom
Google is to let retailers list products in the search results for free, according to an announcement made by the company on Monday. The change will roll out in the US on mobile, followed by desktop.
A day in the life of… Teresa Barreira, CMO at Publicis Sapient
Publicis Sapient has 53 offices and more than 20,000 employees. We caught up with CMO Teresa Barreira to find out how the business has adapted recently.
Facebook ad boycott: cancel culture is not corporate social responsibility
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
Will Nike’s pandemic digital gains pay off?
Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.
What we’ve been reading this week
Our UK readers may be too hot to read, but you can always bookmark this page for a rainy day (literally). Here’s a few articles we enjoyed this week… From around the web How Instagram wellness became a gateway drug for conspiracy theories – There is undoubtedly a dark side to the Instagram influencer community, which […]
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
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30 brands with excellent social media strategies
From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial). Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. With that […]
Marketers on the new normal: Vicky Bullen, CEO at Coley Porter Bell
Vicky Bullen is the CEO of global branding agency Coley Porter Bell. Econsultancy caught up with her to find out how she is adjusting to the ‘new normal’ of the coronavirus crisis, the tools she uses and the trends she has seen in her sector.
33 examples of great meta descriptions for search
The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice examples from around the web.
A day in the life of… Andrew Barraclough, Head of Design, GSK
Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his “hunger for craft and creativity, logic and maths, business, and crucially for making a difference to people’s lives.” We caught up with Barraclough to ask him about his day-to-day.
PPC: A glossary of terms
As a companion to the Paid Search Best Practice Guide, we present this glossary of terms, which aims to demystify some of the most commonly used terms in PPC while illustrating how the fundamentals fit together.
The six fundamental elements of an effective content strategy
What makes up an effective content strategy? In this article we look at six fundamental elements, and how they can be tackled using the PROSPER framework. This is an excerpt from Econsultancy’s Content Strategy Best Practice Guide.
12 best practice guidelines for PPC landing pages
This is an excerpt taken from Econsultancy’s Paid Search Optimisation Best Practice Guide.
Setting the right budgeting strategy for paid search
Google’s monetising of the search space has been continuing apace in recent years – more of the search is now assigned to PPC, with up to four paid ads (and a knowledge graph) above the organic search results.
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