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The latest global marketing and digital insights you need to know, from Econsultancy’s analysts and experts

Selfridges’ Director of Marketing on the DTC boom and the benefits of brand adjacency

Nadine Neatrour, Selfridges’ Director of Marketing, was interviewed by retail expert Martin Newman at Ecommerce Expo last month and shared her thoughts on, amongst other things, how the direct-to-consumer brand boom has impacted retail. Neatrour has previously worked in a number of customer-focused roles for brands including By Terry, Ted Baker, and LVMH, and describes […]

'generation x' neon sign

StockX: Gen Z consumers are looking for meaning and relaxed about “exploring non-traditional retail channels”

Described as ‘the marketplace for current culture,’ StockX is a retail platform on which consumers can both buy and sell highly coveted fashion and accessories. But what does ‘marketplace for culture’ mean exactly, and how does StockX resonate with its highly invested, Gen Z audience? Olivier Van Calster, GM of International, recently shared some insight […]

What not to miss at October’s Festival of Marketing

It’s always fun picking out your favourite talks from the Festival of Marketing agenda. One of the charms of the virtual format the Festival has been using over the past year is that with no concurrent sessions and everything available afterwards on demand, those delegates with enough stamina should be able to listen to every […]

From diversity to ‘seamless shoppability’: agency CEOs discuss the future of marketing and ecommerce

At Ecommerce Expo last week, Richard Robinson, MD of Xeim Engage and Oystercatchers, chaired a panel of agency CEOs and asked them what they see in the future of marketing and ecommerce. Christopher Kenna, Founder & CEO of Brand Advance, a media network that helps advertisers reach diverse communities; Fiona Gordon, CEO of Ogilvy UK; […]

Social stories monthly

The best social media campaigns from September 2021

Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]

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What is q-commerce?

Fast delivery has always been part of a good retail customer experience, but now, a new wave of companies are making speed their USP.

nikki hawke

Hivestack’s CMO on the benefits of digital out-of-home

Nikki Hawke is the Chief Marketing Officer of Hivestack – a global ad tech leader in programmatic digital out of home (DOOH) advertising. We caught up with Hawke to find out more about her role, the benefits of programmatic DOOH, and why she believes it should be a key part of a wider omni-channel strategy. […]

What does Molly-Mae’s PLT role reveal about the future of creator-brand partnerships?

The announcement that influencer Molly-Mae Hague was recently appointed as the new UK and EU Creative Director for fast-fashion retailer Pretty Little Thing has generated equal amounts of praise and criticism online. More generally, the announcement has sparked a wider conversation about the increasing influence that content creators have over the brands they work with. […]

Rack of Crocs. Editorial credit: ZikG / Shutterstock.com
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Collaboration, customisation and TikTok: examining the success of Crocs

Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]

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What are Facebook’s new smart glasses and the metaverse?

Since the discontinuation of Google Glass back in 2015, the wearables market has focused on smartwatches and fitness trackers. In 2021, however, a new pair of smart glasses – created by Facebook in partnership with Ray-Ban – could usher in a new era of mainstream wearable technology. But will it take off, even amid privacy […]

Latest briefings

What is digital shelf analytics?

With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

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