From a new Walmart membership scheme, to Le Creuset pans on their shiny new website, via Hollywood’s use of computer game tech, here’s what we’ve been reading this week. From around the web: Recode gives a run-down of Walmart+ – a membership program that’s being touted as an alternative to Amazon Prime. Benefits of Walmart+ […]
Intelligent automation uses artificial intelligence to gain insights from big data and turn them into action. By implementing machine learning models into automated systems, programmes can crunch data, make decisions and then take action without the input of human beings.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.
What’s it like to work in outdoor advertising during lockdown in the middle of a pandemic? We asked Jean-Christophe Conti, CEO at VIOOH, about his experiences in digital out-of-home over the past few months.
Once your customer gets to the purchase stage, a good ecommerce checkout experience could make or break the sale. Here’s how to make sure yours is the former – complete with some great examples from online retailers.
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now.
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK. What’s behind the brand’s success and what does it mean for marketing in the industry?
Harriet Durnford-Smith is VP Marketing & Growth at Adverity, an analytics platform, which, according to its website, delivers “automated data acquisition, simple and powerful visualizations, and augmented analytics of all your data.” We caught up with Harriet to find out more about her role.
If the trend towards the unbundling of financial services is to be reversed, then banks need to make it beneficial for consumers to have a relationship with just one institution.
Goodstuff is described on its website as the fastest growing independent media agency. Partner Simon Wilden joined in 2006 to develop the agency’s data and insight offering. We caught up with him to find out what his average day looks like.
In an effort to provide some headspace on a Friday, the editorial team at Econsultancy has been rounding up their favourite reads from the past week. Here’s a few articles to skim with your afternoon coffee… From around the web: To save British high streets, forget the lost era of retail – and listen to […]
The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential […]
As a companion to the Paid Search Best Practice Guide, we present this glossary of terms, which aims to demystify some of the most commonly used terms in PPC while illustrating how the fundamentals fit together.
What makes up an effective content strategy? In this article we look at six fundamental elements, and how they can be tackled using the PROSPER framework. This is an excerpt from Econsultancy’s Content Strategy Best Practice Guide.
This is an excerpt taken from Econsultancy’s Paid Search Optimisation Best Practice Guide.
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