Richard Robinson, Managing Director of Xeim Engage (incorporating Econsultancy and Oystercatchers), has again been named in the BIMA 100, the list of the most influential people in the UK’s digital and tech community.
Tony Miller is VP, Growth and Performance Marketing at WW (formerly known as Weight Watchers), which is now helping more than five million members around the world lose weight and build a healthier lifestyle. Miller recently spoke at Econsultancy Live about how WW uses data-driven personalisation to forge meaningful (and long-lasting) connections with consumers. Creating […]
Gali Arnon is CMO at Fiverr – the online marketplace for freelance services. We caught up to find out more about her role, plus insight into strategy at Fiverr, including its recent acquisition of high-end talent platform, ‘Working Not Working’, and a new subscriptions feature for freelancers.
On day two of Econsultancy Live: ‘What’s next for CX?’, Elisabeth Ward, accessibility expert at Scope, speaking to Econsultancy Editor Ben Davis, gave an overview of disability in digital including how the pandemic has in some cases exacerbated accessibility issues.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]
In today’s ‘Day in the Life’, we speak to Bhavesh Unadkat, who is Head of Digital Marketing at Capgemini Invent. We chat with Bhavesh about his ten years at Capgemini, what keeps him motivated in his role, and the brands that he thinks set the bar for data strategy. Please describe your job: What do […]
Camila Diaz is Head of Product Design and Research at online greetings cards and gift company Moonpig. At Moonpig, Product Design is a discipline that comprises a range of UX-related functions, including user research, user experience design, information architecture, visual design interaction, and service design thinking. As such, Diaz played a pivotal role in the […]
The ambition to deliver great customer experiences is universal, eternal and often feels unattainable – no matter what you do, there is more to be done; no matter how on-trend you are, the next trend is already calling. Improving your CX capability is not the answer, writes Engine Transformation CEO Emma Robertson, it’s what you do next internally that will count.
Max McShane, Head of Digital at Octopus Energy, spoke at Econsultancy Live today about how the energy supplier strives to create ‘outrageously good customer experiences’ – and the successes it has seen as a result. Octopus Energy is a renewable energy supplier with the over-arching goal of fast-tracking the globe to a zero carbon future. […]
Tony Thomas is the Head of Digital Shelf Optimisation at brand performance agency Threepipe. We recently spoke with Tony to find out more about his role, gain insight on the rapidly evolving online grocery market, and discuss how client strategy has changed at Threepipe in the past year.
A new report from Econsultancy and Decibel shows increasing numbers of businesses have recognized the close correlation between the quality of their customers’ digital experience and business outcomes. They are consequently investing in new optimization-related tools and techniques that have led to the development of more sophisticated metrics, and the evolution of digital experience ‘ownership’ within their organizations.
Adobe’s Digital Trends 2021 report highlights the financial service sector’s digital adoption efforts in the face of huge disruption, and the barriers it needs to overcome in order to reach total transformation.
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Today’s ‘Day in the life’ features Mary Say, the co-founder and CEO of brand innovation consultancy, Brand Potential. We hear from Mary about what a typical day in her role looks like, plus insight into how Brand Potential’s clients have innovated during the pandemic.
Snug CEO Rob Bridgman explains how the sofa-in-a-box company provides a great customer experience, from product through to delivery and customer service.
Healthcare and pharmaceutical companies have ambitious plans to provide new services and tailored experiences in 2021, according to Adobe’s Digital Trends 2021 report. But how effectively they can achieve this may rely on their approach to data.
Optimising customer journeys involves an increasing amount of interconnected martech and data, particularly where machine learning is involved. On a recent Econsultancy webinar, editor Ben Davis discussed the topic of customer journey optimisation with Iain Noakes, former VP Effectiveness Marketing & Optimisation at The Economist, and Ben Wild, Business Lead at Coveo. They also discussed […]
Time is short, resources are limited and the demands on brands to keep the conversation going are almost limitless. A new report by Econsultancy in partnership with Bynder, Time to Create – Adopt Creative Automation to Plug the Content Gap, explores agile content strategy.
Jesse Ketonen is the Director of Growth & Operations at content and influencer marketing agency Boksi. We recently caught up with Jesse to hear more about his role, his approach to maintaining a work/life balance, and how Boksi managed to increase sales threefold during 2020. Please describe your job: What do you do? I’m in […]
Adobe’s Digital Trends 2021 report sheds light on how far travel and hospitality companies need to go to meet customers’ expectations for digital experiences – and how they plan to make up the ground.
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, here’s how digital technologies are transforming the customer experience in B2B.
The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]
Each channel implementation has different requirements for enabling it within the tracking ecosystem. The most common implementations, along with their configuration requirements, are detailed in this briefing, including email, social, SEO, PPC, display ads and programmatic, mobile, ratings and reviews, and offsite interactions. The content of this briefing is reproduced from Econsultancy’s Fundamentals of Marketing […]
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