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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

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Should you bid on your competitors’ brand terms? A simple test for PPC

Basecamp recently ran a PPC ad firing back at Google over the fact that they have to pay them what they called a “ransom” so that they appear at the top of the search results.

With competitor brand bidding back in the news, Clicteq’s Wesley Parker shares a simple framework he uses to decide whether it’s a good idea or not.

A day in the life of… Damon Westbury, Interim Managing Director for EBX

Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology

Spotlight on… Data and Privacy

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