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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

virus

Stats roundup: coronavirus impact on marketing, ecommerce & advertising

To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated on a weekly basis.

Read on for statistics on ad revenue, ecommerce usage, grocery spending, TV viewership, social messaging and much, much more.

Marketers on the new normal: Mulenga Agley, Founder of Growthcurve

Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology

The state of diversity and inclusion in marketing

The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing will look […]

The gender gap in marketing: pay, benefits, overtime and happiness

The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing […]

How to create better job descriptions: a guide for marketers

The content of this briefing is taken from Econsultancy’s Modern Marketing Job Descriptions Best Practice Guide, written by Rose Keen. The report offers hiring managers and recruitment teams the tools to write better job descriptions for in-demand roles. From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help […]

Spotlight on… Data and Privacy

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