Discovering the value of CRO: how to set up best-in-class capabilities
The impact of Conversion Rate Optimisation (CRO) continues to be misunderstood, and its value severely underestimated.
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
This week we’ve got a roundup of stats focused on the global impact of the coronavirus pandemic.
We’ll be covering a range of topics including delays in marketing activities, ad spend, the travel industry, ecommerce habits and gaming and much more.
How coronavirus is impacting the music industry
As with many sectors, music and live entertainment have been severely impacted by the global coronavirus pandemic.
Consumers care about coronavirus responses, but here’s how companies can avoid overdoing it
According to a survey conducted by the American Association of Advertising Agencies (4As) on March 18, 43% of consumers find it reassuring to hear from brands they “know and trust” as COVID-19 pandemic spreads. And 40% want to know how companies are responding to the coronavirus pandemic, compared to just 15% who say they do […]
How the fitness industry is responding to coronavirus with digital push
The digital fitness industry has boomed in the last few years.
Mark Ritson & Marketing Week webinar to offer advice for marketers during coronavirus
Columnist for Marketing Week and headliner at Festival of Marketing (both Xeim brands alongside Econsultancy), Mark Ritson will be taking part in a webinar to discuss the impact of the coronavirus pandemic on marketing.
Staying (at home) power: how brands can make a meaningful difference to people’s lives during the coronavirus outbreak
The Covid-19 outbreak has changed everything, and marketing is no different. But this is a time for humanity – not a marketing moment.
A day in the life of.. Karolina Namyslowski, Senior Creative at amp, audio branding agency
This week’s industry figure works at amp, an audio branding agency. Karolina Namyslowski is undoubtedly the first person we have featured who plays piano, has a degree in Musicology, Music Informatics and Cultural Studies, and works in an office with a wire-haired dachshund puppy. If that’s not enticement to read on, I don’t know what is. […]
What makes a good customer data platform (CDP) and how can you get the most from it?
Customer data platforms (CDPs) are quickly becoming the technology of choice for marketers looking to rationalise and consolidate their customer data to power more personalised campaigns.
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
A day in the life of… Paul Sampson, co-founder and CEO of Lickd
Paul Sampson is the CEO and co-founder of Lickd, a digital platform that licenses music to YouTube content creators.
How is coronavirus impacting the financial sector – and how are brands responding?
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Coronavirus: What’s changed for retailers a week on?
Last week, I wrote about how the retail industry is being impacted by the current coronavirus outbreak.
The gender gap in marketing: pay, benefits, overtime and happiness
The content of this briefing is taken from Econsultancy’s Career and Salary Survey Report 2020, produced in association with Marketing Week. First launched in 2015, this annual report is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. This briefing […]
How to create better job descriptions: a guide for marketers
The content of this briefing is taken from Econsultancy’s Modern Marketing Job Descriptions Best Practice Guide, written by Rose Keen. The report offers hiring managers and recruitment teams the tools to write better job descriptions for in-demand roles. From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help […]
The feedback economy: challenges, growth, and the role of AI
The content of this briefing is adapted from Econsultancy’s Ratings and Reviews Best Practice Guide. It covers: The key challenges of embracing the feedback economy (and how to overcome them) Fear of negative feedback Fear of too much feedback Unrealistic consumer expectations Lack of internal resource Fake reviews The factors that have fuelled the growth […]
How can brands connect with increasingly digital consumers in the age of privacy?
The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives. But it’s also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
Marketers concerned about impact of remote working on creativity & performance management: study
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
The best digital marketing stats we’ve seen this week
It might be Friday the 13th, but you’re in luck – we’ve got another great round up of digital marketing statistics.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of.. Karolina Namyslowski, Senior Creative at amp, audio branding agency
This week’s industry figure works at amp, an audio branding agency. Karolina Namyslowski is undoubtedly the first person we have featured who plays piano, has a degree in Musicology, Music Informatics and Cultural Studies, and works in an office with a wire-haired dachshund puppy. If that’s not enticement to read on, I don’t know what is. […]
A day in the life of… Paul Sampson, co-founder and CEO of Lickd
Paul Sampson is the CEO and co-founder of Lickd, a digital platform that licenses music to YouTube content creators.
A day in the life of… Matt Connelly, CEO and Founder at ihateironing
Matt Connelly is the CEO and founder of ihateironing, a dry cleaning and laundry delivery service.
Seeking training for you or your company?
Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.