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Blog
Four reasons fashion brands are launching their own beauty ranges
Last month, fast-fashion retailer Boohoo announced that it would be launching a new beauty range.
With products starting from as little as £4, Boohoo Cosmetics is designed to offer consumers an alternative to high-end beauty.
Why digital out-of-home advertising is not really digital (yet)
Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.
The four habits of successful data-driven marketers
As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.
Pharma must use digital to meet the needs of decision makers: report
The decision makers who decide which drugs appear on their hospital or insurance plan's drug formulary are increasingly reliant on information delivered through digital channels, presenting pharmaceutical companies with a digital imperative.
Eight effective examples of quizzes in content marketing
From your ‘spirit animal’ to what you spread on your toast in the morning – some brands probably know more about you than your closest mates.
How, exactly?
How mobile apps can shape the Premier League fan & player experience
At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).
After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other Media, who are the app developers for Swansea City FC.
A day in the life of... product director at Media iQ
John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.
Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.
10 thrilling digital marketing stats we’ve seen this week
It’s that time of the week when we regale you with some glorious digital marketing stats.
This week’s roundup includes news about ecommerce reviews, CRO, AI, and digital payments. Be sure to head on over to the Internet Statistics Compendium for lots more.
Mobile’s sorted, isn’t it? So why aren’t things getting better for many hotel chains?
It goes without saying that if you're a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.
The most joyful digital news stories from the last week
I enjoyed writing this week's joyful digital news. I hope you enjoy reading it.
Majestic Wine revamps website with focus on some familiar social proof tactics
Most people buy wine as part of their weekly shop or during a last-minute dash to the off licence.
Majestic Wine is perhaps a destination for the more discerning drinker. However, with over 200 stores in the UK and a recently revamped ecommerce site, it’s aiming to draw in the masses with a customer-centric UX.
The myth of storytelling in marketing and why brands should encourage 'story sharing'
The word ‘story’ is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on.
It is this transferred passion and heritage that makes the word, and associations we have with it, so powerful.