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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

fintech

Fintech 2.0: the disruptors become the disrupted

Now that financial services giants are launching better digital offerings and better personalizing how they deliver their services to customers, the fact that they can offer more services is likely to be an asset, not a liability.

Put simply, the tables are turning and the disruptors are increasingly going to have to deal with disruption wrought by traditional financial services firms that have proven more capable of digital transformation than they thought.

ux

UX will not make you Uber, but it’s still important

In a classic scene from Monty Pythons Life of Brian, Brian/Jesus is adamantly trying to get people not to follow the crowd blindly, but to be individual and act for themselves. In a comical twist, as he tells the crowd “You’re all individual, you’ve all got to think for yourselves”, they answer in complete unison “Yes, we’re all individuals, we’ve all got to think for ourselves”.

A day in the life of… Jessica Dannemann, CMO of Episerver

Jessica Dannemann of Episerver is an experienced marketing leader who describes her two most important skills as “bullshit detection and time management.” This is a ‘day in the life’ you don’t want to miss… Please describe your job: What do you do? Jessica Dannemann: As SVP and chief marketing officer at Episerver my job includes […]

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology
Paper cartons with a shopping cart or trolley logo on a laptop keyboard, depicts customers order things from retailer sites via the internet.

How machine learning is transforming retail both online and offline

According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018.

By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.

Spotlight on… Data and Privacy

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