Seven steps to an effective data strategy and a virtuous circle of insight
Customer insights don’t just happen, they need businesses to commit to a process, technology and behavioural change.
Why are there still so few voice case studies out there?
Major brands including Domino’s Pizza, HBO, Diageo, Sephora, 1-800 Flowers, BBC and Nike have developed voice experiences for the Echo and Home, and in several cases won awards for them.
Yet despite all of this, there is a surprising dearth of case studies available that talk about the results that these voice apps have yielded for brands. How much usage are they seeing? Have they yielded any revenue or brand lift, or brought in any new customers?
How are fake online reviews impacting the beauty industry?
According to research by Global Web Index, 45% of beauty consumers look to reviews for online research purposes before buying a product.
Why are there still so few voice case studies out there?
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
A day in the life of… Michael Wells, Founder & MD of DAM software company Third Light
Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) software and services.
How can modern retailers drive long-term brand health?
With the traditional plethora of Christmas retailer TV adverts hitting our screens in the lead up to the festive season, there’s a sense of nervousness behind all the jollity.
Four examples of Christmas shopper personas
Black Friday is written about a lot, but it’s the Christmas period that’s most important for retailers.
The best digital marketing stats we’ve seen this week
This week’s stats roundup includes news about Singles Day, data exchange after Brexit, mobile messaging, and lots more.
What can B2B email marketers learn from their B2C counterparts?
Email marketing has long reigned as the leading marketing channel for reaching customers across industries, and recent research indicates it will continue to do so.
A day in the life of… Dominic Gallello, CMO at dating app Badoo
Dominic Gallello is CMO at dating app Badoo. We caught up with him earlier this year when he was speaking at the Technology for Marketing expo at London Olympia. Here’s what he had to say… Please describe your job: What do you do? Chief Marketing Officer at Badoo, the place to date honestly, helping to […]
Nike dumps Amazon to focus on D2C efforts, more “distinctive” partnerships
In 2017, after years of resistance, Nike announced that it would sell shoes and athletic apparel directly on Amazon.
Beware the effectiveness death spiral: Why creativity is still the cornerstone of digital
From reading Econsultancy’s recent Top 100 Digital Agencies report it’s clear that to some extent the industry is in good health, with a positive future outlook and strong growth.
A day in the life of… Nadine Young, MD at Starcom
Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]
User testing – an introduction for marketers
This short briefing gives an overview of user testing to help marketers understand the discipline.
Getting started with Snapchat: A guide for marketers
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
Digital innovation in customer service: an overview
According to research by Ofcom, the average UK consumer checks their smartphone every 12 minutes of the waking day. This level of ‘digital dependency’ (and 24/7 connectivity) means that consumers are now more demanding than ever before.
How can agencies compete in the new data-privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
CCPA draft regulations issued: what companies need to know
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
The best digital marketing stats we’ve seen this week
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
Explore our research
Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Michael Wells, Founder & MD of DAM software company Third Light
Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) software and services.
A day in the life of… Dominic Gallello, CMO at dating app Badoo
Dominic Gallello is CMO at dating app Badoo. We caught up with him earlier this year when he was speaking at the Technology for Marketing expo at London Olympia. Here’s what he had to say… Please describe your job: What do you do? Chief Marketing Officer at Badoo, the place to date honestly, helping to […]
A day in the life of… Nadine Young, MD at Starcom
Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]
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