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Blog
NTUC Income's Jennifer Villalobos: The definition of brand as we know it "is completely lost"
Jennifer Villalobos is a true 'digtal diva'. After a decade of leadership roles at Google, Ms. Villalobos now heads Digital Business & Strategic Partnerships at one of Asia's largest insurance firms: NTUC Income.
For those in the Singapore region, Ms. Villalobos will be discussing some of her experiences, offering insights about the digital landscape and even giving some career advice at our upcoming event 'Digital Divas' on Friday, August 17th. Click here to find out more and request your seat!
How B2B organisations can create first-party buyer intent data
As the recent World Cup penalty shootouts showed, the most successful goalkeepers don’t aim for where the ball is, they jump for where it is going.
It’s no surprise, then, that Forrester research finds 80% of B2B CMOs are now investing in buyer intent data to place their marketing and sales teams in the path of where future customers are going.
Why are VR headset sales declining?
Back in 2016, virtual reality was tipped to be the next big thing, set to offer consumers an exciting, immersive, and entirely addictive technology experience.
With high equipment costs and limited content, however, VR has remained a somewhat niche concept - adopted by gaming enthusiasts and (arguably) shunned by mainstream audiences.
Google inadvertently profits from fake YouTube views even as it fights them: report
Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.
By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.
Cresco Data's Anna Trybocka on brand leadership: "It's not good enough these days to just make money"
On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.
The event, 'Digital Divas', is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends. Those interested in attending can request their seat here.
Behind Kylie Jenner’s success in a saturated cosmetics industry
Twenty one year-old Kylie Jenner made the news again last month after being ranked number 27 in the Forbes list of America’s 60 Richest Self-Made Women.
Her company Kylie Cosmetics has accrued an estimated $900 million since it was founded in November 2015, setting her on course to be the youngest self-made billionaire after a mere three years of business.
A day in the life of... CEO of a customer data platform
ActionIQ is an enterprise customer data platform working with major brands such as Verizon, Weight Watchers, and Shutterstock. Its co-founder and CEO is Tasso Argyros.
Let's hear about his mission to make it easier for large enterprise marketers to manage data across channels.
Spoon Guru on AI-powered mission to change food discovery & shopping
Spoon Guru is a smart search tool that finds foods and recipes to match your unique dietary needs.
The company partnered with Tesco in 2017 to help customers filter grocery products on the retailer's ecommerce website. Spoon Guru's co-founder and CEO Markus Stripf is speaking at the Festival of Marketing 2018, October 10-11 in London (the undoubted highlight of our marketing calendar), so we caught up with him to get a sneak peek.
The week in digital transformation: Retail reinvented, flexible working & the “key” to DT
Welcome to a new regular round-up on Econsultancy, where we’ll be collecting together the most interesting developments over the past week from the world of digital transformation.
How ecommerce businesses are surviving in 2018
It's not easy being an ecommerce business these days.
Customer expectations are rising, margins are razor-thin and all face the threat of Alibaba or Amazon entering their market at a moment's notice.
The best digital marketing stats we’ve seen this week
This week’s stellar stats roundup includes news about online shopping, short-form ads, CRM, and so much more. Don’t forget to swing by the Internet Statistics Compendium too – it’s well worth a look.
Let’s hop to it, shall we?
A day in the life of… head of HR at digital agency Threepipe
What is it like to be the head of HR at a digital agency?
Read on to hear Loveday Langton explain more about her new role at Threepipe.