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Blog
Channel 4 on the future of TV, personalisation & GDPR
Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.
It's an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.
A day in the life of... director of digital at a creative & marketing agency
Adam Edwards is our Day in the Life interview this week. He's director of digital at SMSW Media, an independent agency in Surrey, and his varied role includes plenty of work with Middle East clients.
If you're looking for a new role yourself, don't forget to check out the Econsultancy jobs board. If you're an Econsultancy subscriber, you might want to test your knowledge beforehand with our Digital Skills Index.
The funniest digital stories from the last week
It's a cultured roundup of funnies this week, including Venn diagrams, sumo wrestling and Tinder.
Enjoy!
10 sizzling digital marketing stats from this week
What better way to round off this week than with a sizzling set of digital marketing stats? Best enjoyed with an ice-cold beverage, that is, just in case you get too overheated.
This one includes news about Netflix, email marketing, social habits, and much more. You can also download the Internet Statistics Compendium for a tonne of extra facts and figures.
Five lessons retailers can learn from Wayfair’s Instagram channel
Wayfair, the US-based home ecommerce retailer, has enjoyed continuous growth over the past couple of years. It recently announced a 32% increase in direct retail sales year-on-year for Q1 2017.
Another significant point of growth for Wayfair has been its presence on social media.
An email personalisation planning template (with brand examples)
There's a sentence in Econsultancy's Email Marketing Industry Census 2017 that leapt out at me.
It reads, "True personalisation at scale remains elusive for many businesses, though more companies are starting to reap the benefits."
In this article I'll look at where marketers are going wrong and give a simple planning template for email personalisation.
“It was a great campaign. It cost me $2M”: A discussion on EMV and social media measurement
I recently had a fascinating conversation with the CMO for a global multi-brand consumer goods company on the measurement of social media performance and in particular about EMV (Earned Media Value).
Here is a fairly accurate transcript of that conversation.
Using data to improve your mobile conversion: A simple but effective approach
Delivering a step-change in mobile revenue isn’t easy, but a clear understanding of your user journey gives you a head start.
The key? Break the journey down into meaningful micro-conversions, then benchmark these to prioritise and unlock the biggest opportunities.
Should sales be used to measure the ROI of influencer marketing?
As influencer marketing gets more sophisticated (and expensive), the demand for reliable measurement of ROI is increasing rapidly.
Are you measuring the value of your efforts the right way?
Five successful brands on YouTube: From Adidas to Sarson's vinegar
When you think of brands on YouTube, you might automatically think of pre-roll ads or sponsored vlogs.
But this is just part of the story. Many big brands now recognise the power of creating an effective video marketing campaign specifically for the platform, with the best examples helping to build brand communities, further engagement across all social channels, and increase sales.
10 supermarkets with 10 very different email opt-in/opt out strategies
In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.
As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.
A closer look at WWF’s social strategy
On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media to drive engagement and user involvement during the annual event.
But with multiple campaigns happening throughout the year - how does WWF manage and plan digital activity on a global scale?