The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts


How one company’s rebrand and domain name change led to SEO disaster

A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a botched rebrand involving a domain name change that reportedly caused it to lose 80% of its organic Google search traffic.

A day in the life of… Nadine Young, MD at Starcom

Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]

disney +

Content is king: Disney+ hits 10m subscribers in 24 hours

The streaming wars are officially on as Disney launched its $6.99 per month Disney+ streaming service on Tuesday in the US, Canada and Netherlands. And despite some technical glitches, the launch proved to be one for the record books as some 10m people subscribed to the much-anticipated service. For comparison, as Bloomberg media analyst Geetha […]

A day in the life of… Aaron Goldman, CMO at martech company 4C Insights

Aaron Goldman is CMO at 4C Insights, a martech company described on its website as “building the leading self-service platform for brands to execute video-centric marketing and optimize business outcomes.” We caught up with Aaron to find out what his day looks like, from freestyle rapping to running like an antelope. Please describe your job: […]


Short guides on the latest thinking, developments and terminology in digital, marketing and technology

Spotlight on… Data and Privacy

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