Why Spotify is becoming the place to be for brands
Spotify is perhaps not the first platform that springs to mind for social marketers, with the majority of brands focusing on the likes of Facebook and Instagram first and foremost.
How to optimise Google Shopping campaigns to increase ROI and minimise costs
Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win a few back.
Bangkok marketers discuss harnessing martech – trends, challenges and solutions in 2019
Digital marketing has become increasingly complex over the past few years.
These are the seven retailers at the forefront of China’s New Retail revolution
‘New Retail’. ‘Smart Retail’. ‘Boundaryless Retail’. The evolution currently taking place in China’s retail and ecommerce sector goes by a few different names, but in each case, it’s characterised by the use of technology to merge online and offline commerce.
Five unmissable speakers at the Festival of Marketing 2019
The Festival of Marketing returns October 10-11 in London and the agenda has just gone live.
A day in the life of… Chief Revenue Officer at Sprinklr
Sprinklr calls itself the world’s #1 social suite, helping brands with social listening across 350 million sources of public data. The platform has a range of functionality, allowing management of social engagement, advertising, advocacy and customer care. Luca Lazzaron is Chief Revenue Officer and perfectly placed to give us some insight into life at an […]
The best digital marketing stats of the week
Econsultancy writer Nikki Gilliland is on holiday, so you’re at my mercy today. Let’s take a look at what caught my eye this week.
A day in the life of… CEO at a customer journey hijacking prevention platform
We’ve interviewed a lot of people from all sorts of different businesses for Econsultancy’s ‘Day in the Life’ column, but Namogoo’s description of its ‘customer journey hijacking prevention platform’ may have caught my eye more than any other. Chemi Katz is CEO of Namogoo, a company that prevents against unauthorized ads injected on consumer browser […]
Mainstream B2B companies reveal struggle to support marketing ops
Econsultancy has just published the 2019 Marketing Operations Maturity Benchmarking Report, in partnership with Sojourn Solutions.
A day in the life of… Head of Analytics at True Fit
Laura Castrillo is Head of Analytics at True Fit, an intelligent personalisation platform for apparel and footwear.
What advertising means in the age of spatial computing
Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences.
How to optimise Google Shopping campaigns to increase ROI and minimise costs
Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win a few back.
How are marketers tackling hyper-personalization?
Most marketers are now familiar with personalization or using data to deliver targeted or even individualized messaging and offers to consumers.
Super apps: How the rest of the world is following in China’s footsteps
If you move in digital circles, have spent time in or have done business with China in the past five years, chances are high that you’ve heard of WeChat.
A marketer’s guide to the California Consumer Privacy Act (CCPA)
Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).
TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
GDPR and B2B: Three key points a year after enforcement
It’s been now more than one year since GDPR came into force across Europe.
How has the California Consumer Privacy Act (CCPA) changed data privacy in the US?
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
The growing conflict between privacy and attribution threatens marketers
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.
A day in the life of… Chief Revenue Officer at Sprinklr
Sprinklr calls itself the world’s #1 social suite, helping brands with social listening across 350 million sources of public data. The platform has a range of functionality, allowing management of social engagement, advertising, advocacy and customer care. Luca Lazzaron is Chief Revenue Officer and perfectly placed to give us some insight into life at an […]
A day in the life of… CEO at a customer journey hijacking prevention platform
We’ve interviewed a lot of people from all sorts of different businesses for Econsultancy’s ‘Day in the Life’ column, but Namogoo’s description of its ‘customer journey hijacking prevention platform’ may have caught my eye more than any other. Chemi Katz is CEO of Namogoo, a company that prevents against unauthorized ads injected on consumer browser […]
A day in the life of… Head of Analytics at True Fit
Laura Castrillo is Head of Analytics at True Fit, an intelligent personalisation platform for apparel and footwear.
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