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Connected clothing is already here. It may not be mature but there's plenty to think about.
So, what will connected apparel mean for brands and retailers?
The decline in the British pound since the Brexit referendum has made UK goods and services more affordable to customers in other countries.
This has resulted in a surge of international shoppers browsing UK retail websites.
So how can retailers capitalise?
Product filters might seem like a small and even insignificant feature on an ecommerce site. But in reality, a slick system can be the difference between a seamless user experience and a clunky one.
With this in mind, I did a little digging to see the state of play on some of the most popular fashion retailers online.
Here are a few product filters that caught my eye – both good and bad.
Video is the future of the internet, and it's reshaping even the most popular social platforms that launched without a video focus.
In fact, Nicola Mendelsohn, Facebook's VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years.
This week's 'day in the life' comes from a man who has a broad-ranging digital role in a very large organisation.
Tom Barton is an online capability consultant at BT. Let's find out what such a role entails...
This week has seen product updates from Google and Snapchat - but that's just the appetiser.
Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.
It's been a scorcher of a week in the Econsultancy London office, and so naturally, we've got some equally sizzling stats for you to get your teeth into!
This week's roundup includes news about online searching behaviour, mobile commerce and social media usage in Europe.
Don't forget the download the Internet Statistics Compendium for lots more.
We've already made some fantastic announcements about this year's Festival of Marketing.
Apple co-founder Steve Wozniak and WPP chief exec Martin Sorrell are two of the headline speakers at the event, which runs October 5th to 6th in London.
But now the full agenda is live, showcasing more than 200 speakers over 12 stages.
In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.
It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.
With millennial expectations of advertising increasing and the rise of ad-blocking, the value exchange between brand and consumer is now more important than ever.
Depending on which definition you read as what constitutes a millennial, I am one. Apparently.
When it comes to gaining customer insight, is there such a thing as too much information?
According to research from our latest Measurement and Analytics Report in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.
Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.
It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion - but should we take this much-vaunted link at face value?