Rand Fishkin’s SEOmoz.org is a great website for anybody interested in SEO as it contains search marketing news, research and analysis. It also hosts a number of tools that can help marketers, including a new ‘Page Strength’ tool.

The SEOmoz Page Strength Tool works on a similar basis to Google’s PageRank, which Rand describes as “often inaccurate and infrequently updated”.

While not 100% accurate itself, this new tool is nevertheless a great way of determining the relative importance of web pages.

Rand's Page Strength Tool

The tool sucks up data from a number of sources (including Yahoo, Google, Dmoz, Alexa and del.icio.us) to evaluate any given webpage’s strength. All you need to do is input a URL to give the tool something to do.

Scoring factors are well-thought out. I especially like the ‘Age of Domain’ factor (this matters perhaps more than it should, in SEOland), which is determined by looking at data from the Wayback Machine.

Dammit Rand, E-consultancy only gets a score of 6.5 out of 10, half a point less than our Google PageRank rating!

It is worth checking out...

Chris Lake

Published 12 July, 2006 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

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Comments (3)


Graham Brabham

I have to say that we like this tool, it does provide less page strength that our Google PR, but I suspect it offers a more 'balanced' assessment of the sites worth.

almost 11 years ago


lory battery

Great tool. I think it's better than the page rank.

over 10 years ago



PR, but I suspect it offers a more 'balanced' assessment of the sites worth.

about 8 years ago

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