{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Facebook’s Ad Boost programme goes live today, offering small businesses in the UK the chance to sign up for £20 of free ad credit.

It is one of three new schemes aimed at encouraging SMEs to use Facebook’s ad platform, including a new business guide and workshops with the British Chamber of Commerce (BCC).

COO Sheryl Sandberg first announced the Ad Boost programme in January.

It followed the publication of research by Deloitte which suggested that Facebook had contributed £2.2bn to UK GDP and generated 18,400 jobs.

Today’s announcement confirms the details of the scheme, which goes live in the UK today before being rolled out to France, Germany, Spain and Italy later this month.

Businesses with more than 50 fans can automatically register for £20 of credit, with the chance to apply for a further £60 if they increase their fanbase to more than 100 users.

It’s no surprise that Facebook is trying to refocus attention on the day-to-day business of selling advertising following the PR disaster of its IPO.

While it is common for SMEs to have a free Facebook brand page, the Ad Boost programme is obviously an attempt to convert them into paying customers.

Research from Basekit found that the social network is now the UK’s most popular customer acquisition tool, used by more than a third of UK businesses (36%).

Twitter is also becoming more popular among local businesses, and has also taken steps to target SMEs with its new self-serve ad platform.

While the popularity of social marketing is driven primarily by the low cost of entry, if Facebook can convince even a small percentage to start buying ads it should have a noticeable impact on its profit margins.

David Moth

Published 29 May, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1690 more posts from this author

Comments (2)

Avatar-blank-50x50

Tom Armenante

Hey guys the link to the facebook page is broken to you know where I could find it I am really interested in this.

Tom

over 4 years ago

David Moth

David Moth, Editor & Head of Social at EconsultancyStaff

Apologies Tom, it should work now.

over 4 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.