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Coffee, drugs and brand names are key to creating an eye-catching infographic, according to research from bestinfographic.co.uk.

It also found that a bright colour scheme, quality design and grabbing copy are also important factors for driving high traffic numbers.

The experiment was setup up in January by 10 Yetis and aSocialMediaAgency to investigate what subjects and design features are key for creating a successful infographic.

Since then more than 245,500 people have visited more than 200 infographics hosted on the site.

The top five most popular focus on technology, drugs and geeks, but the most popular theme was coffee.

In general, infographics focusing on Apple, Facebook and Twitter proved to be big traffic drivers.

Interestingly, the best performing social platforms in terms of sharing infographics and driving traffic to the site were, in this order, Twitter, Pinterest, Facebook and then Google+.

The top three infographics were:

Coffee vs. Tea

Just how BIG is Apple?

15 Things you should know about marijuana

David Moth

Published 29 May, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1690 more posts from this author

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Nick Stamoulis

Successful infographics focus on something that people are interested in, like coffee or Apple. This doesn't mean you can only create infographics about mass appeal topics, but you need to build your infographic around information your target audience is going to find interesting and want to share.

over 4 years ago

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Rupert Cade, MD at Inspirational Inc Ltd

It looks like internet cafes in Amsterdam should be leading the way then!

Agree with Nick though, as the most shares/engagement in general is far from most relevant for your specific target audience/s. Interesting post nonetheless though.

over 4 years ago

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ArabianCoffees

Coffee is a surprisingly prominent attraction on the web, and I'd love to know why. I mean, we're not complaining, coffee is our business and so ultimately this is good for us, but I'd like to understand why - and also why other drinks, such as tea, are less prominent. Is a prevailing culture thing or what?

over 4 years ago

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Adam Davies

Some great infographics here! Lovely work :)

I love the data-visualisation methods used in infographics and think they are a great way to get the stats across in a manageable way while still being interesting!

over 4 years ago

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Tarun

Some great infographics although one minor gripe: on the 'Caffeine per cup' graph the scales are a little misleading. If they were the same it would enable an easier comparison.

about 4 years ago

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Tarun

Also, on the Caffeine vs Tea infographic I'm not sure of the purpose of a pie chart under 'Most caffeinated beverages'. Pie charts are to be used for proposrtions - not volumes as it appears here.

Finally, what are the green ticks and red crosses meant to mean in the section just below the pie chart?!

about 4 years ago

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