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The Diamond Jubilee isn’t just a time for Brits to celebrate their heritage and pay homage to Queen Elizabeth.

No, it’s also an opportunity for marketers to drum up brand engagement by creating royalty-themed ad campaigns.

Facebook has proved to be a popular tool for brands to show off their patriotic side, with many revamping their pages in honour of HRH.

Here are six of the best:


As part of its sponsorship deal with ‘The Big Jubilee Lunch’, Kingsmill has rebranded and launched a Majestic Makeover app.

The app allows users to superimpose their face onto the body of a royal, and then post the image to their wall or set as their profile picture.

It’s a fairly basic app, but on the plus side requires very limited personal data and you aren’t forced to ‘like’ it.


Marmite has also rebranded for the occasion, even going so far as to alter the product name in-store.

The brand has already built a huge online community of more than 850,000 fans, and keeps them engaged with daily posts of videos, images and user-generated content.

The jubilee forms part of its ongoing community management strategy, with content relating to the occasion posted daily over the past few weeks.


While it hasn’t rebranded (royalty-themed puns involving Waitrose aren’t easy), the food retailer has been running a jubilee competition.

It has been crowdsourcing picnic treats such as Pimms, cupcakes and cheese, for its ‘Best of British’ street party competition. 

Consumers could enter on Facebook for the opportunity to win all the goodies.

Waitrose has also been using its Facebook page to promote its Heston Blumenthal range of Diamond Jubilee recipes.


The food retailer has launched a Jubilee Family Festival app crammed with information to promote its two-day event in Hyde Park this weekend.

It shows teaser clips, has links to ticket purchasing sites and allows the Facebook community to comment on what they are looking forward to.

The app offers a huge amount of information and there are no barriers to get through before you can use it - it’s a good example of what can be achieved using Facebook apps.


Fairy has also launched a new app, this time giving users ideas for a jubilee party.

Fans can download the pack to get everything from bunting templates and party tips to recipes and instructions on creating a rocket from a fairy liquid bottle.

The app will also host a fan photo competition after the jubilee weekend, and encourages users to take ‘plenty of pictures of the celebrations.’ Like Ma’amite, Fairy has launched a limited edition bottle for the jubilee.

John Lewis

The retailer has been posting patriotic images everyday for the past few weeks, including pictures of products, food and even Buckingham Palace.

Earlier this week it also hosted a Q&A on its Facebook wall with a cake chef to give its fan tips for jubilee tea parties.

David Moth

Published 1 June, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1685 more posts from this author

Comments (2)


Rachel Hardwick

How about this one for a super Jubilee Facebook cover pic - LOVE the corgis!


over 4 years ago

Pauline Randall

Pauline Randall, Director at Florizel Media

We've got the bunting and corgis out too! All we need is someone to pop round with the Pimms and we'll be laughing (or is that giggling?!)


over 4 years ago

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