People leaving product reviews online are motivated by helping fellow shoppers or to reward companies for good service.

This infographic from Demandforce also looks at how consumers are influenced by reviews, and their importance for local businesses. 

(Click on infographic for a larger version)

Graham Charlton

Published 18 June, 2012 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Phil Reed

Most interesting conclusion for me? That 39 per cent of all local consumers are influenced by positive reviews online. The reviews may not lead to a purchase, but at the very least they will affect how the business is perceived. And as 87 per cent of reviews are always or mainly positive, it's clearly something businesses should be encouraging as part of their engagement strategies.

over 5 years ago

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