{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

37% of companies surveyed are able to target personalised web content in the right context in real-time, according to stats from our latest Quarterly Digital Intelligence Briefing

June's briefing, sponsored by Adobe, looks into the latest trends around personalisation, the importance of customer trust when implementing this, and measurement of ROI. 

This infographic shows how companies are personalising the web experience, and how ROI is measured...

Graham Charlton

Published 18 July, 2012 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (3)

Avatar-blank-50x50

Nick Stamoulis

#3 raises a great point--customers are more at ease getting personalized results from a brand they trust. You don't want to give your information to just anyone, but a brand you know and are loyal to using it to make your relationship with them even better doesn't seem as invasive. Companies should never underestimate the power of trust.

almost 4 years ago

Steven Grech

Steven Grech, Principal Consultant - Head of Media & Services at Maxymiser

This week I witnessed a truly simple yet great piece of personlised marketing.

I received an email from Pizza Express with my name written out in flour on a pizzaiolo's table, wishing me happy birthday and offering me a free bottle of prosecco or wine on my next visit. Brilliant! I'm off to Pizza Express.

almost 4 years ago

Avatar-blank-50x50

Richard Wilson, Lead Web Analyst at Vodafone

I think the 37% of businesses using personalsation is a bit off the mark. Most businesses may have "done a bit" of personalisation now & then, but I think it is higly unlikely that it forms part of their overall online strategy and are doing it consistently.

I also think that it depends on the perception of persoalisation the businesses in question actually have. A login area which says "Hello Mr Wilson" is very different to a set of products, services, articles or ads served to me in contxt based on CRM data, User Behaviour and Demog, however both can be construed as personalisation.

almost 4 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.