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Most marketers seem interested in diving into the minds of the millennials. This especially applies as Generation Y move to become a central part of the workforce (yes, this means they'll have more money).

MBA@UNC, the online mba program at the University of North Carolina, launched a new infographic today on the whos, hows and whys of managing Generation Y. This was made in partnership with the Young Entrepreneur Council as part of their #FixYoungAmerica campaign.

This infographic highlights the impact of millennials in our workforce today and outlines how businesses can maximize this potential. 

Arguably this group is more diverse then the wide brush strokes that generational stereotyping marks it with, but this is one way to analyze what the next generation may bring to the table.

Heather Taylor

Published 2 July, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

236 more posts from this author

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Lewis LaLanne

I'm always less than enthusiastic about any kind of research based purely on what people merely felt, would like to, and said.

For me, I'm primarily interested in what people "do", not what they "think" they would do. Most people like to "talk" about it, rather than "be" about it.

I like to see that data based on how people acted in real life under pressure of making a decision with their wallet (purchases) or their time (where they spend sizable portions of it).

But with that said, this is a pretty infographic and looks very impressive and I found the hard stats of what actions these kids have taken to be insightful.

over 4 years ago

Heather Taylor

Heather Taylor, Editorial Director at Econsultancy

I think there is always a difficulty in getting the right balance as people will often reply in the way they want to be rather than are. As we start to find more sophisticated ways to analyse data, I think we'll be able to marry the two better. Give it a year, I say :)

over 4 years ago

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Arpita

Hi Heather Taylor
Thanks for this great post !
Millenials is really helpful in getting the right infographics for the studies and researches.

Thanks again
Regards

over 4 years ago

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Stephen

Interesting infographic, however while there are benefits of using social media, the problems some of the Gen Y generation face when they enter the workplace is face to face (traditional) communication. This is because many feel more comfortable doing this behind the guise of a social media profile rather than face to face communication.

over 4 years ago

Heather Taylor

Heather Taylor, Editorial Director at Econsultancy

True Stephen. But I don't think that is restricted to Generation Y. We really should be looking at behavioral patterning/ personality types over generational stereotypes. Plenty of teens shy away from technology as much as, let's say, someone in their 50s embraces it. It's down to the way the individual relates to the world, not how old they are.

over 4 years ago

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Kylon Gustin

I like the infographic. We have several GenYs and they are a great fit, especially considering we are an Internet marketing firm--who knows more about what people want online... We actually have baby boomers, mixed with GenYs and some in-between and we all mesh well together. I like the information about what to do to keep them working for me. Thans for this.

over 4 years ago

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Luis Pires

Saying, thinking and doing are three very different concepts. I'm more inclined to learn about what they do rather what they think.

over 4 years ago

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