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This infographic from InventHelp looks at how brands can measure the success of social media campaigns on Twitter and Facebook.

It shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.  

Graham Charlton

Published 3 July, 2012 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

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Nick Stamoulis

The key to effective marketing on Facebook and Twitter is understanding what your audience wants. Users look to Facebook and Twitter for different things/reasons, so you have to meet their expectations. Most social media success isn't going to happen overnight, so you have to keep plugging away.

over 4 years ago

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Daniel Farkas

How biased is the question "What motivated you to like a company on Facebook?" if there is no answer saying "just because I like them or their products"?
Could it be that the socialmarketing-focused researchers didn't even think about the possibility that the users are not on Facebook for the sole purpose of becoming customers?

over 4 years ago

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Deirdre Attinger

I found this info graphic fairly informative - I definitely agree with the survey section- my company's facebook site also finds that discounts/ freebies & fun posts are very well received!

Although it's much harder to calculate the ROI for this.

over 4 years ago

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Rob H

Interesting infographic. I'd be interested to see what anyone thinks about this:

http://plinqs.com/rob/roisocialmedia/

Plinqs is a project I've been working on and it seems to lend itself well to adding a bit of depth to infographics by overlaying links and sources...

over 4 years ago

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Michael Persson

Social media is an important channel where companies connect followers and likers. It's valuable to use it properly and get likes for à reason. Loads of likes does not bring quality customers and they wouldn't buy anything...

over 4 years ago

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Huss

I appreciate the easy to follow graphics and the compelling case you make. Many small companies struggle to find where social media fits in the mix. The ones who do, have a distinct advantage.

about 4 years ago

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