As online shoppers we like to think our purchases are based on rational decisions rather than manipulative sales techniques.

But in reality, we are quite likely to be swayed by simple graphics that highlight a product as ‘new’ or as a ‘bestseller.’

This infographic created by Monetate suggests that product badges can actually improve conversion rates by as much as 55%, so it’s clearly a sales method that can’t be ignored.

It also gives tips on product badging goals and best practice...

David Moth

Published 9 July, 2012 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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