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This infographic from TagMan, to celebrate its fifth birthday, has a timeline to show how tags have evolved since 1993. 

For more about tag management, see Econsultancy's Tag Management Buyer's Guide, which contains profiles on 12 vendors, as well as an overview of trends in the sector. 

Graham Charlton

Published 10 July, 2012 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (4)

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David Lines

Why no date for the launch of Google's AdWords service?

over 4 years ago

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Deri Jones, CEO at SciVisum Ltd

Those numbers suggest online Ads are costing about 20% of total online sales !

eg 2011 - $32B Digital Ad spend on $161B eCommerce Sspending.

That seems a high percentage to me ?

Deri

over 4 years ago

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Jamil Kassam, Global eTrade Marketing Manager at Philips

@Deri - probably a lot of spend in there from industries such as automotive or FMCG where purchases are predominantly carried out offline though...just a thought.

over 4 years ago

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Deri Jones, CEO at SciVisum Ltd

@Jamil - yeah, I'm sure you're right.

over 4 years ago

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