Even if a company like Microsoft decides to play white knight and save it, BlackBerry maker RIM will likely never be the same.

The company is in, for lack of a better word, chaos and many observers believe the end may be near.

Despite the fact that the company's ability to survive as an independent entity is increasingly under question, RIM is trying to put on an optimistic face. But that looks like a difficult path and the latest bad news suggests that it may be all but impossible.

According to a survey conducted by Baird Equity Research, despite some promising features that are coming with BlackBerry 10, developers are losing interest in RIM's upcoming OS -- the OS that is supposed to help save the company.

Of the 200 developers Baird polled, the average outlook for BlackBerry 10 was just 3.8 out of 10. That's down from 6.1 a year ago. The two most prominent mobile platforms, iOS and Android, received 9.3 and 8.7 marks, respectively.

RIM, not surprisingly, disagrees with the notion that developers are not on its side. "The developer community for BlackBerry 10 is not only thriving, it is engaged and enthusiastic. Developers have been providing feedback to us very regularly on the tools, the investment and commitment we’ve made in developers and most importantly, the opportunities they see on BlackBerry 10," the company stated.

To be fair, Baird's survey consisted of a small sample size, so it may not reflect broader developer sentiment. At the same time, RIM's claim that the BlackBerry 10 developer community is "thriving" is a curious one, if for one reason: BlackBerry 10 isn't publicly available yet. After numerous delays, it is expected to be released in 2013. With just 4% of new smartphones purchased in the United States in Q2 2012 being BlackBerries, it's unclear just how big the market will be for BlackBerry then.

Are developers really excited about sticking around to find out? BlackBerry may think so, but one would have to believe that the company knows better.

Patricio Robles

Published 13 July, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2647 more posts from this author

You might be interested in

Comments (1)



My understanding is that Blackberry 10 will open up for Android apps i.e. let android developers port apps onto the blackberry platform, so presumably Blackberry will/ought to focus on how developers can convert their android apps into a Blackberry apps.

about 6 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.