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Each week with Digital Dose, we will be talking to top marketers their top tips for their peers.

Today, we hear from Carter Refo, Account Executive at Yesmail Interactive, who stresses that marketers need to continue to test during all stages of a campaign.

Here are some of our recent reports and articles that look further into testing, how it works and how you can apply it to all stages of your campaigns:

Q&A: Adobe's Rich Page on website testing and optimisation

We cover recent trends and best practice for conversion rate optimisation in this interview with Rich Page. Page is a Conversion Solution Specialist at Adobe, working with clients to help improve their website testing and optimisation strategies.

Multivariate Testing Buyer's Guide

This Buyer's Guide is an invaluable resource for those investing in site testing technology, with profiles of 13 leading suppliers and detailed information about the trends and issues affecting the online testing sector.

Getting to grips with creative testing for PPC

To make the most out of creative, search marketers have to rely on testing. This involves constantly generating, analysing and repeating new creative in order to deliver a noticeable improvement in keyword-to-creative relevancy.

Email Marketing Best Practice Guide

This best practice guide will help beginners and experts alike to understand, implement and execute email strategies to maximise return on investment in this complex channel.

Heather Taylor

Published 20 July, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

236 more posts from this author

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