{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

More than half of the UK population (52%) now own a smartphone, while tablet penetration now stands at 16%.

The findings come from a new study by Deloitte, which also shows that tablet users spend an average of £2.50 per month on apps compared to just 80p for the average smartphone user.

The survey also asked people what they most frequently use their smartphones for, with checking email proving to be the most popular activity followed by search and social networks.

This adds to the growing body of evidence which shows that brands need to be optimising their email marketing for mobile.

To find out more, read our blog posts on mobile email best practice and how top brands use mobile email.

The Deloitte survey was conducted by YouGov on 9-11th May 2012 with 2060 respondents.

David Moth

Published 24 July, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1683 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.