Microsoft will roll out a new version of its adCenter search marketing system in around a month, according to one paid search professional claiming inside knowledge.

"Yesterday I had the opportunity to be briefed on Microsoft's upcoming adCenter plans," wrote Search Engine Watch's Eric Enge.

"A new release is planned for four to six weeks, but you can play with it today at the adCenter Beta site."

adCenter was developed after Microsoft dropped its reliance on Overture and Yahoo! search advertising last year, but is still flagged as a beta (pilot) product.

Amongst the "cool" new features reported by Enge are...

  • Cross-campaign keyword search.
  • Help in pop-ups.
  • Firefox support.
  • Expanded bulk upload capabilities.
  • Tagging and favourites for easy access to core campaigns.
  • Breadcrumb navigation.
  • New negative keyword management options.

See also E-consultancy's recent Paid Search Briefing (with information about Yahoo!'s Panama platform), and our UK Search Engine Marketing Report 2007 (including information about how businesses rate different search engines).


Published 12 April, 2007 by Robert Andrews

243 more posts from this author

You might be interested in

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.