As we continue to look for ways to bridge the gap between Facebook likes and consumer spending, it's important to see how much social media is affecting potential customers.

A new infographic by CouponCabin and Column Five Media takes a look at just how much influence social media has on consumers, and what types of companies people are more likely to be loyal to.

It's surprising that only 18% of US social media users buy from a brand after they see a friend has liked or commented on the company especially as Facebook's entire sponsored stories advertising unit is based on this behavior. But as people under 35 are more likely to buy based on a like, this number should only increase.

Heather Taylor

Published 27 July, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

236 more posts from this author

You might be interested in

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.