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This week it's all about style on our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three well-known brands – a British design house known for its plaid, a biker’s paradise and a Swedish clothing company that’s fast becoming a global powerhouse. 

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Burberry Group

Lauren Picarello, Social Business Consultant, Dachis Group:

Burberry making leaps in social? No surprise there. The luxury brand is a leading innovator in all things social and jumped 21 spots in the Index this week to #83. Burberry’s Facebook Timeline is certainly one to admire and it prompted the brand’s overall increase in social signals this week. The brand’s consistent engagement and creative content continues to pay off.

Over the past several days, Burberry’s London weather updates (which have become a signature posting across its social channels) have received between 20,000 - 40,000 likes. Like the weather updates, all of Burberry’s content conveys its brand personality in a visual and interesting way that keep its fans coming back for more. 

H&M Hennes & Mauritz 

Liz Courtney, Social Media Strategist, Dachis Group:

Clothing brand H&M has a tightly-knit social media footprint with day-to-day and campaign-oriented integrations across all their social presences. H&M took full advantage of that alignment with its latest summer campaign #HMSummerSpot – a gift card giveaway designed to increase its Instagram presence and feed quality content into its social content ecosystem.

The contest has resulted in a major spike in “People talking about this” on Facebook and a corresponding 12 spot leap in the Social Business Index rankings. This just goes to show the power of a well-planned content syndication plan across social platforms.


Lauren Picarello, Social Business Consultant, Dachis Group:

Harley-Davidson is a beloved brand among its fans. Especially its Facebook fans. Activity on Harley’s Facebook Timeline boosted the company’s social ranking by seven spots this week to #119.

The brand has a “photo of the day” strategy on Facebook, and those posts receive a ton of fan engagement. These images convey the brand’s lifestyle, which is exactly what consumers identify with so passionately. Harley-Davidson’s Facebook followers are tuned in to the brand’s day-to-day activities and that engagement is spreading across the web.

Editors note: The Social Business Index, a free ranking compiled by The Dachis Group, is based on the analysis of conversations on Twitter, Facebook, YouTube, and other social platforms. The index is based on the execution and effectiveness of businesses at driving outcomes such as brand awareness, content sharing, and advocacy.

Heather Taylor

Published 2 August, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

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Comments (1)


Pete Jonah

This is a great example of a big brand using social media to connect and engage with their consumers. The popularity of instagram is growing rapidly and it is obvious that H&M are taking advantage of this and the fact that many of their target market use instagram and are heavy smartphone users.

over 3 years ago

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