Pinterest is no longer the new kid on the block - it has clocked up more than 10m users and has proved to be a valuable tool for generating both traffic and conversions.

We've seen several reports that it drives more sales than Facebook and taken a look at Sony's Pinterest strategy.

Furthermore, we've looked at six brands making good use of Pinterest and two that aren't, as well as blogging nine best practice tips for brands.

And here are some of the best Pinterest infographics we've seen, including details on its user base, how marketers can make best use of it, how Pinterest will change social commerce and why pinning has proved to be so addictive...

What is Pinterest? (Infographic Labs)

Have an interest in Pinterest? (Sandbox)

A Marketer's Guide to Pinterest (MDG)

Is Pinterest the Next Social Commerce Game Changer (Monetate)

Why is Pinterest so Addictive (Flowtown)

Five things we learned about Pinterest vs. Facebook (Boticca)

Pinterest UK vs. the US (

Should Your Business Be On Pinterest (Intuit)

Pinterest Image Optimisation (Pinnable Business)

David Moth

Published 6 August, 2012 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (1)


Daniel Lacey

So much to think about here, I was thinking Pinterest might be a fad at first but it's looking like it's here to stay. With the seeming decline in Facebook popularity do you think Pinterest can actually take over it's mantle as the dominant social media website? I'd be interested to see how it compares to Twitter too.

about 6 years ago

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