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More than one-third of the internet population now shops online, so there are a lot of potential customers out there for e-commerce retailers.

And the importance of a well-designed homepage to clinching a sale cannot be understated, as research shows that it takes just two-tenths of a second for customers to form a first impression of your site.

This infographic from Webs reveals what users look at when they visit your site and which aspects need to catch their eye in order to encourage them to make a purchase.

David Moth

Published 16 August, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1679 more posts from this author

Comments (2)

Hugh Gage

Hugh Gage, OWNER at engage digital ltd

I wonder if this has more to do with the areas of the page or the items in those areas. i.e. how would it changed if the page elements were juggled around?

about 4 years ago

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Mark Brown

Some great insight here. I love a good infographic. I wonder if the same results would appear if applied to people browsing the internet on sites not relating to e-commerce such as social media, blogs etc.

about 4 years ago

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