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More than one-third of the internet population now shops online, so there are a lot of potential customers out there for e-commerce retailers.
And the importance of a well-designed homepage to clinching a sale cannot be understated, as research shows that it takes just two-tenths of a second for customers to form a first impression of your site.
This infographic from Webs reveals what users look at when they visit your site and which aspects need to catch their eye in order to encourage them to make a purchase.