It’s been a busy week for Pinterest. First of all it announced that it was opening it doors to everyone following an extended Beta phase, and then it launched new iPad and Android apps.

Mobile has proved to be an extremely important growth area for social networks, with research from inMobi showing that social apps are the second most-popular activity on smartphones behind search.

Facebook has clocked up more than 500m mobile users while more than 60% of Twitter’s 140m active members access the service via mobile devices.

So does it offer a decent mobile experience? I tried out its new Android app using a Samsung Galaxy S2...


The app offers a scaled down version of the desktop site including all of the same functionality and tools.


There are three tabs that contain the search function, timeline and user profile. You can easily switch between each one by swiping or clicking on the header.

The timeline displays pins in two columns, which makes browsing simple and means you can see up to four pins on-screen at the same time.

Even when using 3G pins I found that pins generally look less than a second to load, which is a much quicker than the painful loading times you suffer when using Facebook’s Android app.

One of the most important functions for the app to get right is repinning and Pinterest has done a great job of making it a simple, two-click process.

Creating a new pin is also simple and can be done either by taking a photo within the app or importing an image from the phone’s gallery.


Finally, the search tab includes all the same categories as the desktop site with each one presented as a large icon. This makes browsing and discovering new pins extremely easy.


As mentioned, social is one of the top three activities on mobile so it’s very important for Pinterest’s long-term future.

Thankfully Pinterest has done a great job of modifying its desktop experience for mobile, offering a slick, user-friendly app that is great for killing time and browsing pins while on the move.

Pinning and repinning is extremely easy and load times are short even when using 3G 

As with Twitter, Pinterest’s desktop site offers fairly limited functionality so it is relatively easy to scale it down for mobile, unlike Facebook which has struggled to combine all its features into one usable app.

But even so, Pinterest should be applauded for creating a great mobile experience that should help increase its membership and number of active users.

David Moth

Published 20 August, 2012 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

1719 more posts from this author

You might be interested in

Comments (1)


Sally Warren


Nice iPad Pinterest app review.

Your readers might be interested in the Pinterest Group Boards Directory we're developing. Many of the biggest & most-active GROUP boards (5 or more pinners) are represented. (none of these except our 'Welcome' was started, or is operated, by us)

It's at


almost 6 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.