{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

UK internet marketing spend is continuing to rise - but at its slowest rate in the last two and a half years, according to new data.

The Bellwether Report showed the budget companies set aside for online marketing rose to 19% in the first quarter of the year.

The rise was yet again a sharper spike than that posted by competing media, totaling £2bn. But it was a weaker increase than the sector has become used to of late.

In general, UK advertising looks to have turned a corner, with 54% of surveyed companies saying they had allocated 2007 marketing budgets greater than the previous year.

The Institute of Practitioners in Advertising, which produces the Bellwether, said the boost could be credited to internet growth.

WPP CEO Martin Sorrell told Reuters the recovery had been "led by expansion in direct internet and interactive media", but said online spending lagged behind when considering the number of potential online consumers.

Avatar-blank-50x50

Published 17 April, 2007 by Robert Andrews

243 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.