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Though some B2B firms are still at an early stage, there are some excellent examples of B2B socia media campaigns

This infographic from marketo looks at the elements necessary for successful B2B social media campaigns. 

FUNNEL, Econsultancy's B2B marketing conference, is taking place on 13 November at Emirates Stadium, London. You can see the agenda and register at funnel-marketing.com

Graham Charlton

Published 22 August, 2012 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (6)

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Nick Stamoulis

I think LinkedIn should be the primary social network for B2B brands. You can hone in on exactly the right audience, promote your content to groups and connect with like-minded people that are looking to do business. Facebook is still important and Twitter is great for sharing content and connecting, but LinkedIn deserves a lot of attention.

almost 4 years ago

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Joe

"If you build it, they will come" - wrong.

This infographic says nothing at all!

almost 4 years ago

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Jason Miller

Hi Graham,

Thanks for featuring our infographic. Very much appreciated!

@Nick, I totally agree with you that Linkedin is essential to focus on for B2B, but I can tell you that we see much more ROI on our social campaigns using Twitter and Facebook.

@Joe, It's not fair to pull out one line from an infographic and claim it says "nothing at all". It's a fun visual representation of all of the elements that comprise a solid social marketing campaign. It's not meant to be a full lesson by any means.

Best,
Jason Miller - Marketo

almost 4 years ago

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niamh

Social networking sites are useful for B2B branding as it help to build a relationship between suppliers and consumers.

almost 4 years ago

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Eliot Johnson

Though this is overall a very useful infographic, I think you've made a fundamental error in the positioning of the "blog". Successful B2B brands have wizened up to the black hole that the overwhelming majority of blogs eventually become.
Smart brands have broadened their focus to include a variety of social features, functions and streams - in other words, they are focusing their sights on creating branded, proprietary social media communities on their web platforms.
Brands even further along their journey are looking at the intersect between dot.com, social, and mobile.
This doesn't mean adding a comment box or share widget to content within dot.com, but rather a complete overhaul of their information architecture with social media and collaboration features at the core of their online presence.

almost 4 years ago

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Jeff

I have to agree with an earlier comment - LinkedIn is a great tool for b2b marketing, certainly that one I would recommend first. For Twitter and Facebook it jut depends on how you use it.

almost 4 years ago

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