We repeatably hear about the death of email but yet it's traditionally one of the best ways to connect with your customer. By adding the traction of social media, the value of both communication channels with receive a boost. 

Experian recently released a new infographic to highlight the best ways to use various social channels in your email and which ones get the most traction.

Though it's the newest platform, Pinterest appears to be a big winner. Those emails promoting it get higher open and click rates than those for Facebook and Twitter as well as getting 24.7% more unique clicks than other non-social-promotion emails.

Heather Taylor

Published 23 August, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

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Comments (1)

Graeme Benge

Graeme Benge, Digital Marketing Executive at Koozai

A note on the emails FROM the 3 platforms: Pinterest have done well to capture the "discovery" element of the site with the "Pins you might like" emails. I open pretty much all of those. Twitter has followed suit. Personally the visual aspect of the Pinterest email makes scanning and find something I like quicker than reading through Twitter. Lazy I guess. Facebook emails I've binned as it adds no extra value having emailed what I'll probably see straight away when I log in.

almost 6 years ago

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