The SXSW Panel Picker has become the great Darwinian content contest for the digital world. Econsultancy is trying its hand with a street research project and we'd appreciate your support.

Even though SXSW is a massive event, most of the attendees pass back and forth through only a few key intersections and that gave us the idea to have a street research team work the corners of downtown Austin.

Our street teams be doing short interviews with attendees, locals and hangers-on. They'll ask about the event, the world of marketing, innovation and their Austin experience. We're hoping to bring the findings to the stage at the end of the festival where you can find out what happens when you expose 20,000 SXSW-goers to alcohol, barbeque and each other.

With this session, we'll be exploring questions like...

  • In the chaos of creativity on the streets of Austin, what stood out to attendees? Which specific experience? Why?
  • What is engagement for attendees at different types of SXSW events? Do we know the hand that is feeding us (or pouring us beer)?
  • How do attendees *feel* about [trending topic]. Some questions will be time sensitive. If we were asking today we might try to take their temperature on Facebook's wavering brand for example.
  • What is the one idea or innovation that they're taking away from SXSW...what blew their minds?
  • What are the larger lessons to be drawn about what resonates with the SXSW crowd and its constituencies?
  • What happens when you ask the same questions of the same audience...when they're drunk? The Vertias Meter (patent pending) will look at how (and whether) viewpoints change with the time of night.

So if you think that this panel idea is a good one, we'd love your vote and ideas for what to ask on the streets of Austin. Voting ends on August 31 so make yours count.

Editor's note: We also have another session in the SXSW Panelpicker called The Point and Click Mall: Shopping in 2020. If we get in, we'll be using a series of short videos, expert discussions and curated studies to show the audience the world through the eyes of a shopper in 2020.

Stefan Tornquist

Published 27 August, 2012 by Stefan Tornquist @ Econsultancy

Stefan is Vice President of Research (US) for Econsultancy. You can follow him @SKTornquist and connect via LinkedIn.

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Comments (3)


Peter Osborne

Sounds like a terrific panel and I've already clicked Thumbs Up for it.

We've also proposed a SXSW panel on Mobile Payments Innovation that we believe will interest many of your readers.

Consumers are confused about how to choose between the functionality and security offered by the different market entrants. As our moderator, author Chuck Martin, wrote in The Third Screen: “M-commerce is not just about using the phone to pay for something. It is about revolutionizing the entire buying process, from product research all the way through transaction, based on location.”

Panelists from Bank of America, MasterCard, and Google Wallet will debate what the Customer of the Future wants when it comes to shopping, paying, and saving; how providers are looking beyond payments to add value across the buying lifecycle; and how they’re working to overcome barriers to adoption.

The link to our panel (#4279) is my URL. Please consider voting. Thanks.

almost 6 years ago


Tom Green

Mobile technology is only getting more and more advanced, and the latest figures from the Adobe mobile devices survey show that Tablet technology may surpass the other devices in terms of the amount of people that connect to the internet using them. Mobile commerce and social media commerce seem to be not far away. People will soon be able to pay for goods and services using their Facebook accounts on their desktops or their mobile devices.

almost 6 years ago


Boyd Neil

I was delighted to vote for your panel, so would you mind reciprocating? . . . . . . 'How Peep Culture Hacked Your Reputation and Brain'

almost 6 years ago

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